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watchingwisteria · 5 months

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listen there really was just something about how in the book, snow’s 3-page descent from hesitant lover boy to deluded psychopath happens entirely in his mind. lucy gray gives him no indication whatsoever that she suspects him, that she’s going to leave or betray him. he’s just sitting quietly in the cabin waiting for her to return when that seed of calculated suspicion, which he has needed to survive the capitol, takes a hold of him and chokes the life out of any goodness left inside him. it really drives home your terror as a reader that “oh my god did he kill her? did she escape? what happened to her? why would he even think that?” in a way that when the movie had to adjust for visualization it lost some of that holy shit this guy has lost it emphasis.

#seeing some discourse and im not saying lucy grey didnt know #im saying she never dropped the kind of hints that she knew like she did in the movie #or if she did snow isnt worried about them until he very suddenly is consumed by them #snow is not concerned about whether or not she believed him. of course she did! hes snow!#but then shes gone…. for a while……#and its the sudden immediate drastic unravelling that comes across so clearly in the book #that i knew wouldn’t translate to screen yet still cant help but miss #the hunger games #coriolanus snow #tbosas #lucy gray baird #not a crime or anything just a note that i cannot stop thinking about #the ballad of songbirds and snakes #this is all from memory of reading it quite a while ago. so maybe 3 pages is an exaggeration #but i remember it happening VERY quickly and without much external cause #like we as the reader have no indication as to whether shes nearby or not.#snow has no idea either. he just SUSPECTS. and his suspicion breeds the hatred that has been bubbling inside him all this time #he hates how she undoes him. he hates that he WOULD run away with her if shed let him keep his secrets #and he HATES more than anything that she makes him WANT to tell his secrets #he wants to be vulnerable and reveal the ugly nasty parts about himself and still be loved #but he does not let himself and it is everyone’s downfall #he chooses cruelty bc it is easy and familiar and makes him feel more powerful than the vulnerable give and take that real love requires

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sillyfudgemonkeys · 19 days

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How I've seen most people write Rangi coming out to her mom:

Rangi: Mom, I have something to tell you.

Hei-Ran: Go on.

Rangi: Kyoshi and I.....are.....together.

Hei-Ran: Oh I'm so happy for you.

*they hug it out, much wholesome*

How I think the coming out scene went:

Rangi: Mother. I need to tell you something, Kyoshi and I are together.

Hei-Ran: Oh thank the spirits. It finally happened.

Rangi: ???? You knew????

Hei-Ran: Sweetie, everyone in the mansion-no, all of Yokoya knew about it! Well except for Kyoshi.

Rangi: ????!! WHAT?!

Hei-Ran: I'm pretty sure Jianzhu thought you were dating, that's probably why he kidnapped you, you know?

Rangi: WH-HOW?!

Hei-Ran: Oh please, we saw your gay little ass running all over the damn mansion just to be near Kyoshi and to impress her. We were mute, not blind and deaf!

Rangi, having a crisis: I-wha-but-

Hei-Ran: Well, you aren't very good at hiding your emotions sweetie.

Rangi, flipping a nearby table: The fuck you mean I'm not?????!

Hei-Ran: Oh curses, go get Atuat, I owe her $5.

Rangi: YOU BETTED ON THIS????? WITH YOUR DOCTOR?????

Hei-Ran: Well Kelsang is dead, so I had to keep our bet alive somehow.

Rangi: I-*inhales* YOu know what? Doesn't matter! Do you accept Kyoshi or not?

Hei-Ran: Anybody who gives my girl that much cardio is 100% welcome into our family. In fact, I already added her to our family registry 2 years ago. As far as the Fire Nation is concerned, you two have been married for a while.

#rangi #hei-ran #rangi sei'naka #rise of kyoshi #shadow of kyoshi #rangi seinaka #hei-ran sei'naka #hei-ran seinaka #rangshi #rangi thought she was good at hiding stuff but it turns out that kyoshi is just THAT DENSE #everyone wants a sweet moment #i want rangi's blood pressure to rise #rangi didn't talk to her mom for 3 days after that because of the all the emotions she was feeling #i'm right this is 100% in character #(tbf I think most of the stuff i've seen was pre shadow of Kyoshi which misses out on Rangi's unhinged-ness u_u)#i'm sorry I just....need a kyoshi prequel where there's a running gag of Rangi just showing up TT0TT #kyoshi: oh she's so punctual and cool I wonder how she does it?#us: *trying not to lose it bc we know rangi is BUSTING HER ASS to look that way*#rangi the loser: *trying so fucking hard not to wheeze keel over and die in front of kyoshi*#rangi is somehow both girlboss and girlfail it's great the duality #rangi: i'm doing so well #narrator: she in fact was not doing well at all

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dogt3eeth · 6 months

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I finished my Karlach origin run last week and I'm missing it, so I drew the traveling party. Inspo drawing included :3

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liimonadas · 1 month

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love run, love run, for all the things we wished we'd done

#not okay about them #this was made with amnesiac kazuma in mind btw #deeply fascinated with how he knew he had to go to london but did not know why #always on the move but not knowing why #i think at the time he missed ryunosuke but did not know who he was missing him #just that there was someone he loved #ALSO i know that outfit is implied post canon but it looked cool so i decided to use it for pre 2-3 era kazuma. sue me #song is love run by the amazing devil btw if youre a fan im insane about their music fyi #the great ace attorney #asoryuu #dgs #tgaa #tgaa2 spoilers #fanart #art #kazuma asogi #ryunosuke naruhodo

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tbcanary · 11 months

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Edit Requests: Helena Bertinelli in "Batman/Huntress: Cry for Blood" for @misspickman

"He didn't know if he was a man who had been dreaming he was a butterfly..." "Or a butterfly dreaming he was a man. Yes, I've heard it before."

(ID under the cut.)

ID: Six animated banners with images pulled from Batman/Huntress: Cry for Blood.

1: Helena Bertinelli stands off to the side in her Huntress uniform, holding a crossbow. Cursive script beside her reads, "Helena Rosa." Graffiti text slowly appears behind it, spelling out "INFAME."

2: Helena in a sports bra and sweat pants, training. She holds a crossbow in the first frame, which turns purple for a moment. The second frame shows her throwing knives, and turns purple immediately after. The third frame is a bull's eye with arrows embedded in the center. It turns purple last.

3: Two framed portraits of Helena. The first shows her as a small child, crying. The second is her in her Huntress costume. The two portraits are facing away from each other. Dozens of candles sit in front of the frames and the flames flicker randomly and intermittently. Text appears in three scrolling boxes and reads: "You want justice served? You want vengeance taken? You want honor restored? Then you do it yourself. That's omerta."

4: A large grayscale photo of a young Helena, being held by her mother Maria. In four frames beside it, Helena practices Tai Chi before curling up on the ground hopelessly. Each frame lights up in full color before turning gray.

5: A closeup of Helena's face in front of a purple background with repeating text at low opacity that reads "HUNTRESS." Scripted text lights up white one at a time before turning black: "A killer / Family / Your other half."

/End ID.

#helena bertinelli #huntress #batfam #birds of prey #dc #greg rucka #god i did really thoroughly enjoy this story. if you can't tell based on the amount of time i spent putting this together.#helena i CARE YOU #tbedits #tbanimation #editreqs #frankly. do not ask me how long i spent on this.#some of these bits. required drawing a lot of missing pieces in myself. a thing i am bad at. so: don't look too closely #anyway. good run good story had fun editing it thank you mossy for the rec/req <3<3 ily #flashing gifs #2023reads

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feelslikegold · 10 days

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while I understand what this person is saying….the difference in how their partners are treated makes no sense to me lmao. I have seen the other partners (some who might argue are just as if not more private than josh’s) be included in fic??? with tabs kept on all of them to the point where fans even notice *instagram comments* left from them???? it’s so funny that only josh gets this kind of treatment when every other relationship (hannah doesn’t count) is obsessed over by fans…..

we don’t know for sure what jenny was to danny and yet why do I still see people casually mentioning her and posting about what she’s up to when her socials were private too while she was with him????? she was clearly very private and yet……?? people obsessed over talking about them…..

respecting their privacies should be happening, but respect all of them? the same? 😭 josh’s partner is treated like a curse if he’s mentioned which is pretty respectful ig, but why are there tiktoks of other partners along to the sound of “she’s getting that dick” like it’s just SO so fucking weird to me that this fandom does not respect women no matter what and has also treated josh so oddly when he came out 😭

#if ron’s photos were taken from a private account and leaked then that’s absolutely one thing but I will never get over just how weird this #fandom acts towards josh the second they learned he has a male partner 💀#if you’re going to play the respect card (which is appreciated/should be the standard as fans) you need to respect ALL of their partners???#if you’re weird about only josh………it’s actually weird :’)#ok rant over #I just cannot handle hypocrisy 😭#god josh himself is going to post wedding photos one day to his instagram and fans are going to be so weird about them 😭😭😭#respect josh’s privacy always but don’t basically re-closet him after coming out??? I just do not understand it #(in the terms of him posting wedding photos…not rn because he doesn’t share much of his private life still)#but if he had an issue with ron’s photos they literally would not have been posted ?????? ron adds all fans as friends and his facebook is #very public……..he’d know what josh is and isn’t comfortable with 😭#also don’t twist my words bc clearly if you’re cropping josh OUT and only posting his partner that is so fucking weird 🧍🏻‍♀️like.#just be normal!!!! just be normal oh my god #you don’t even have to make 3738392938 tweets like this like literally just be normal and leave ALL of their partners alone 😭#except miss hannah because she might die from lack of attention 💔#also ignore me bc I have to run my mouth or *i’ll* die #also hate to be that bitch but *some* treatment towards josh really is homophobic lmfao but I will not get into that rn when I have already #yapped this much <3

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foxx-queen · 6 months

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been running around act 2 trying to work out the timeline of what happened back when ketheric was defeated and im still stuck on a few things but i think ive managed to sort out most of it?

isobel dies. she doesn't remember how she died, and if you talk to squire, ketheric's dog, she says that ketheric told her she died the same night as isobel, trying to protect her. but she also doesn't remember how she died/what she was protecting isobel from.

ketheric turns to shar. he and balthazar imprison aylin in the shadowfell and build the gauntlet around that prison. i wasn't super clear on when? this happened, but she's definitely been imprisoned for at least a century, and it would've had to have been not long after he turned to shar otherwise aylin wouldn't have trusted him - i'm pretty sure she said they lured her there by saying someone was in danger? which i doubt she would've trusted if she'd known he'd converted to shar at the time.

ketheric raises an army of dark justiciars in shar's name and rebuilds the fortress in the underdark, which was already in ruin at that point. he plans to lead an assault from moonrise and the underdark.

the harpers and the druids gather in force to stop him.

at the same time, there's a very small selunite resistance in reithwin, lead by the grand mason of the mason's guild. he makes a deal with raphael to wipe out ketheric's forces. raphael sends yurgir and his army via the underdark to wipe out the dark justiciars in the fortress/temple, while ensuring theres still one alive to keep yurgir trapped there. im not entirely sure why raphael offered the mason that deal? he obviously gets the mason's soul, but it seems like a lot in exchange for one soul? yurgir says raphael mentioned 'something about an aasimar', which would've been aylin, but i can't figure out what raphael would've meant by that.

the harpers and druids defeat ketheric. this is where i get a bit confused, because if you ask jaheria about it she says she buried ketheric in the mausoleum herself, and that he was definitely dead. but when he gets attacked in the present day he heals straight away, so im not sure how he was definitely dead if he was already bound to aylin? and if he wasn't dead, it's not like they could've missed that?

im not sure exactly when ketheric was supposed to have been bought back? im assuming it had something to do with balthazar, but again i can't work out if he was actually dead or not. also not sure if he'd just been chilling in moonrise for a century before myrkul offered to bring back isobel in exchange for him becoming myrkuls chosen/joining with the other chosen. isobel probably hasn't been back for that long either by the time jaheria and the harpers arrive at last light in, otherwise ketheric probably would've found another way to try and retrieve her.

in terms of how isobel died, im very suss about the fact that she and squire both don't remember anything about it. it could be just the trauma of dying but i also wouldn't be surprised if their memories were removed, which sharrans definitely know how to do.

#baldur's gate 3 #baldur's gate 3 spoilers #isobel thorm #dame aylin #ketheric thorm #raphael bg3 #mainly posting this incase anyone else has found additional stuff because im definitely missing some things #running around trying to work out the timeline / exactly what happened like that math lady gif #im mainly just stuck on how ketheric died / who brought him back. because he shouldn't have been able to die if he already had aylin?#its possible myrkul resurrected him for the purpose of being his chosen?#also not sure exactly why raphael offered to deal with the guild mason. i mean maybe it was all for the trouble of one soul but it seems #like a /lot/ of effort for one soul #also not sure what his mention of the assimar to yurgir was about??#also as a side note i love how isobel is just like. no mercy. kill my father. thats just what its like being gay and having a homophobic da

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chirpsythismorning · 4 months

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Season 5 Opener: Out of Context

Bonus:

#stranger things #mike wheeler #*mike running late*#*mike and stairs*#labyrinth teas #no but the theory that they already filmed the opening of s5 during s4 filming is looking pretty interesting rn...#bc this interview was during s4 press aka after they filmed for s4...#finn... try not to subtly spoil the show challenge? failed part 16 #'you mean the end?'#'what do you mean you don't know yet?'#'hey no running--'#'you're late. again'#'we're gonna miss the opening'#'what are you doing? it's ten after!'#'you have thirty seconds or i'm leaving without you. THIRTY SECONDS!'#'jesus. how am i gonna survive a whole week without you guys'#*s5 opening at the end of said week...*#another detail i noticed is that these moments all happen later and later in the opening of each season #s1 it's around 3 minutes #s2 it's around 6 minutes #season 3 it's around 8 minutes #and season 4 it's around 13 minutes #yall. i think mike is gonna be late 15 minutes into s5...#aka #15 after...#no i dont think mike will die #i just think he might go on a side quest 'labyrinth/paladin absolution after breaking an oath' style #hence mike by himself isolated from the others in that one funkopop shot-listing ross posted (they only completed ep 1-2 for that...)#crack theory i guess

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okitanoniisan · 2 months

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new rgg fans will never know what they missed back in ye olden days of the fandom (like, 2019), doubly so now that scott strichart's deleted his twitter and jon riesenbach's privated. twitter was so fucking fun and then whatever-the-hell at sega of america happened and caused a fucking snowball effect and now we have shitass localization and resulting discourse that makes every release nigh unbearable, misinformation, confusion, people complaining about "bad writing/mischaracterization" not realizing it's because of the shitass english loc, i'm sitting here like jesus christ these loc bitches massacred saejima's character voice, people will never see him as he was intended, as original yakuza 5 localization Correctly painted him, and now they're coming for kiryu. god help us. we used to be a proper fandom. before everyone was subjected to the remastered localizations and shaky eng characterization. no one had even played yakuza 3-5, people still called morning glory "sunshine" orphanage, kiryu was our only protagonist and people still called him "boring", it was beautiful...

anyway gaiden uses affective instead of effective because the current localization team is full of careless dumbasses who don't give a fuck about ensuring they're using correct english grammar and this is not an isolated incident

#ada speaks #ive been playing through the series again from 0-5 and. yeesh #it goes from LIFE IS GOOD. LOC IS GOOD. to. oh.#yakuza 5's original localization is near perfect and they couldve made it better but instead #they opted for the cost cutting approach and decided NOT to retranslate and instead #just fucking. re-localized the localization and SO much is wrong. so much.#im playing simultaneously with a friend (myself on ps3 them on pc) and seeing the differences #and it happens in y3r and y4r too where #the original line is localized > the remastered line takes it and runs with it bc they have no original translation context #ie. in 3 rikiya says he likes 'wild' dancers. (re: strip club) it gets localized to be him liking 'aggressive' dancers.#in 3 remastered he says he likes AGGRESSIVE DOMINEERING WOMEN and that gets his Gears Turning #or. in 5 shinada says that uno is 'a little sad up top' re: his hair. and 5 remastered he says 'kinda mopey'#because they misunderstood the original english loc and so. completely fucked up the line to mean something else entirely #its like broken telephone #the same is SOMEHOW also happening in 8... i dont know HOW but somehow it fucking is #meanwhile im revisiting zero and going OH YEAH GOOD CHOICE. THAT MAKES SENSE. GREAT WRITING. WOW THAT'S AN A+ INTERPRETATION OF THAT LINE.#i miss the old loc team so bad. bring me back.#its mostly frustrating because i can see the shitass eng writing and still enjoy the game beneath it (unless it's not voiced.) but #i feel so bad for everyone flying blind and forced to take the loc at face value #its been like this since lost judgment but the main story was Fine (if a bit rushed) because. scott was still doing his thing #the substories in lost judgment also felt like they were of the same calibre (shit.) as remastered and. idk.#it seems like its been a shitshow at SoA behind the scenes for Years #and it shows.

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blazeball · 8 months

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god i miss parliamint GOD it was so much fun. best part of being a breath mint

#i got to be a part of running it for the coronation era and like #it made me feel so connected to everyone <3 i love how efficient we were #god. we tried to hard and we were so coordinated but the sim HAAAAATED us so we were eternally mid #its so funny #that first season of coronation where we were so good. that was si beautiful #oh i miss blaseball i am physically aching #quincy.txt

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cradle-of-darkness · 6 months

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COOKIES OF DARKNESS NATION WE ARE OFFICIALLY BACK 💪💪💪💪💪💪💪💪💪💪💪💪💪💪💪💥💥💥💥💥💥💥💥💥💥💥💥💥💥💥💥💥💥💥💥💥‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️‼️

(long rambling in tags if u care)

#cookie run #licorice cookie #red velvet cookie #affogato cookie #I KNOW im late to this but i was at school ok 🙄 anyways i have a lot of thoughts #first off LICORICE UGH I MISSED HIM SO BAD IM SO HAPPY FOR HIM #his stats are so fascinating to me. i don't think anyone was expecting his strength to be that high #its pretty average but its still his best stat surprisingly #im shocked his strategy and puzzle solving are only 3. i think that's a strange decision to make them so low but I'm open to accepting it #maybe his avoidance/lack of ability to see the big picture contributes to the low scores?#his stats are so unexpected but I could get used to it. still i want an elaboration from devsis on these #i want them to show his strength in the show because i was expecting his strength to be like. 3 or 4 #but anywho. i think its very funny how affo is 0 strength. i love how its canon licorice could easily kick his ass in a fist fight #i really do love affo and im SO happy to see him with the cod fucking finally all we got with him as a cod until now was ODYSSEY 😭#im so excited to see him work with the cod as an actual member. he's a very fun character for me #i cant wait for them to actually make him feel like one of the cookies of darkness its been over a year since he joined by now c'mon #im just so ecstatic that the cod are back. hopefully this is a good omen and will pave the way for more cod appearances soon #bcs u all know how i feel about the lack of cod for the better part of the past year. this better be their comeback i believe in them #😁😁😁😁😁😁 IM JUST SO HAPPY THIS IS THE BEST POSSIBLE OUTCOME IM SO HAPPY U HSVE NO IDEA I LITERALLY SCREAMED #btw ik crepe is there. but they're in a weird grey area of being a cod so i didn't post them BUT IM VERY HAPPY THEY'RE THERE TOO ‼️‼️‼️‼️‼️#♦️charlie's miscellaneous

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hourly-yugi · 8 months

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#i love how hes drawn in duel monsters but i cant help miss how he looked in the first run #yugi mutou #jounouchi katsuya #yugioh #yu gi oh #volume 1 chapter 3

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pennamepersona · 3 months

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the thing that finally let me understand wyll was seeing a couple posts about how he's like. unfazed in the beginning. this is normal to him

very "the day you were taken by the nautiloid was the worst day of your life. for the blade of frontiers, it was tuesday"

#bg3 #bg3 wyll #he really did get off the ship and then saunter over to the nearest place that needed saving #oh i was abducted by mindflayers? eh time to teach these kids how to hold a sword #and also to believe in themselves #the thing about wyll for me is that i accidentally didn't recruit him right away #straight up just missed him. got distracted by zevlor and that merc asshole #and in my first run i was very task oriented so i missed karlach as well #fully got through the whole thing up to the party in like 8 hours #then learned it should've taken me more like 30 #oh also didn't get lae'zel til the end of the act either #so wyll and lae'zel both took a backseat #i did hang out with karlach ill admit to that #partly bc her vibes are immaculate from day 1 and partly bc it was shadowheart astarion gale and me (cleric) for ages #do you have any idea how fucking incredible a barbarian feels when you've been living with 3 casters and a rogue #anyway sorry for thinking you were normal and kinda boring lawful good wyll #didn't realize that actually you're unhinged and have absolutely no point of reference for regular behaviors

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hella1975 · 5 months

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ive never felt more rural than i have in the past few weeks since hanging out with a lad who has only ever lived in cities. what do you MEAN YOU'VE NEVER DONE A MORRIS DANCE

#he didn't even know what morris dancers WERE i said some shit like 'you know it's summer when the morris dancers come out'#and he was like 'the what now' I FEEL LIKE IM GOING CRAZY. HE'S FUCKING WITH ME SURELY #AND THIS HAPPENS SO OFTEN ABOUT THINGS I JUST ASSUMED WERE BASICS #'harvest festival 🤨' PARDON. YOU ARE JOKING #and also the CONCEPT of a village is baffling to him. i said there's probably about 100 people in my entire village #and we don't have a pub or a single shop the closest ones are in the NEXT village over which is a 3 mile walk #and this boy was HORRIFIED. we are both in a constant state of thinking the other is taking the piss #and now every time i think/do something abundantly rural im SO self-aware 😭#my mum told me the farmers are gonna do a xmas tractor run through our village this year #(they usually miss our village bc even by village standards it's tiny)#and she was like 'shame you'll miss it! i'll send you a video!' and im there already picturing this boy's face when i show it him #like sigh. yeah. yeah okay maybe the rural england is ingrained deeper than i feared. never escaping the allegations etc #had a conversation with him the other day that concluded with me 100% genuinely being like 'you need to touch grass'#i literally said 'i think it would fix you. like actually go and touch some grass what the fuck'#bc at this point he's so far removed from nature that it's INSANE TO ME. i didnt realise how much i took growing up rurally for granted #THESE PEOPLE DONT EVEN GET DRUNK IN FIELDS. THEY HAVE NO FIELDS. I HAD TO EXPLAIN TO HIM WHAT A CAMP OUT WAS

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fatuismooches · 5 months

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im brainrotting about pantalone again because i love pantalone pantalone my wife ♥️

Pantalone is a greedy, greedy man

Anyway you show your love? he wants it all in excess

gift giving? physical affection? words of affirmation? he wants it all.

He will never have enough of your kisses, you could be kissing him for the entire day and he'd still be wanting more.

He will want, no need more of you every day, every time he is contained in his little (it's giant) office, he can't help but spend his time thinking of you.

Everyday, he comes home and he is greedy, greedy for you, greedy for everything you give him, he takes and takes and takes.

Being able to see your little habits, being able to see what makes you human, what makes you, you.

He loves it all and he needs it all.

If he could, he'd keep you in his arms for the end of time, and not regret a second of it.

Pantalone is a greedy, greedy man, and you are the subject of his greed

the chronicles of 🎈 anon

REAL!! There's no question that Pantalone is greedy, desiring all the riches that Teyvat has to offer, but it's fair to say that you are the thing he's most greedy for. To be greedy is "having or showing an intense and selfish desire for something" and Pantalone is, quite literally the embodiment of that when it comes to you. Yes, he can be generous when it comes to his wealth, but you? Absolutely no way. He's selfish, he wants all your attention and love on him alone. Perhaps his intensity isn't too noticeable at first, considering he usually keeps up a calm and composed mask, but you'll soon start to see the cracks in it the more he basks in your presence. You are what he desires the most, there's no questioning it and he honestly has no problem saying or showing that. He may end up swallowing you whole with his greed for you, but that's okay. You don't mind, welcome it even.

It's no surprise that as soon as Pantalone comes home, he goes to you. Often, you greet him as soon as he comes home, but there are days when he gets home too late and you're sleeping. And yet he always goes to you first, because he's greedy. Yes, he probably still has more work to do, in his own home office but he has to satisfy his greed for you first! He just needs to drink in you a bit, even if it's just a bit, as his greed for you leaves him starving as a result of the whole day he spent without you. Don't expect to go anyway, and expect to receive and give lots of kisses. And I mean lots. Though, at the very least, although he is a taker, he's a giver as well! He'll happily let you be greedy for him, he finds it very attractive, to be honest. You both can drown in greed for each other.

#smooches talks #🎈 anon #pantalone love notes <3 #he's so squishy.... puts him in my pocket and runs away #“his little (it's giant) office” I GIGGLED #he kicks his feet and grumbles to himself about how much he misses u to himself

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salora-rainriver · 4 months

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We're talking about Ads Again

Context for those followers of mine who weren't there: I made a post about tumblr ads being weird back in 2016 and it's literally still getting notes to this day. People responded GREAT to it. honestly, despite being like. ass old at this point and written by a literal high schooler, it's still pretty good! I thank my dad being in advertising helped significantly. I had an expert witness.

Tonight, I'm writing the sequel to that post. the sequel is this post.

let's just fucking dive into it or whatever.

why am I doing this?

okay for starters I made that post in goddamn 2016 and I refuse to believe my insights into the marketing world have not improved since then.

Also, the marketing world has CHANGED. Huge swaths of my old post are no longer relevant. What we saw with tumblr ads in 2016 was in some parts a passing fad, and in other parts the harbinger of a new wave of influencer marketing and corporate parasociality (I coined that term just now).

Honestly I've been thinking for a while that I should make an update post, but what with, yanno, adulthood, that's been kinda hard!

Well, I've missed a train, and it's Christmas, so I've finally found the time to do that.

What has Changed?

in my personal life... dad got fired! yeah it fucking sucks. the good news is he and his wife are working towards their retirement now, shifting away from the industry overall. Good news as far as life is concerned, but it does mean I no longer have as clean a connection to the Industry as I used to.

but more importantly, why he got fired. The fact is, dad's old! I know, shocker. More than just being old, though, his field (and my stepmom's field - they both did the same work) represents an older paradigm of advertisement. he did TV spots and posters, not ad reads for Raid Shadow Legends. He was great at his work, but we're in an era of data-driven, maximalist, google adsense, low-barrier-to-entry, super-fast and super-cheap digital advertisement.

Well, more specifically,

We're on the cusp of an extinction event poised to bring said era crashing to the ground.

Pictured: the current vibes in the ad world

Siberia is on Fire and Everything is Dying

So given that my typical source on stuff like this is currently unemployed, I decided to hit good ol google (well, google and duckduckgo. fitting given what we're talking about) to see if I could get any insights into what the current state of advertising is.

and the short of it is that everyone says the end is nigh. check this out:

Digital is dead, and so is TV. God fucking damn. BY THE WAY, I loved these two articles. Chris Gadek, a man I only learned about today, is clearly an excellent writer and his professional insights are probably gonna be way better than my amateur synthesis of the half-dozen different articles I read today, including his.

blatant shilling for random article writers aside, let's get on to my half-baked synthesis, starting with:

What Set Siberia on Fire

In small part, it's the same issues facing most major companies and industries in our late capitalist world: Hubris.

As this New York Times article points out, we've got a low barrier of entry into a gargantuan industry that's increasingly pumping out slop to follow a strategy of 'more is more'. And we've all seen the bizarre mobile game ads and shady scams that have resulted from THAT.

On top of that, we've also got the fucking digital privacy issue shaking up the entire world as consumers increasingly don't like being spied on (imagine that), and the EU starts rolling out heavy restrictions on the data harvesting that was fueling a bunch of this advertisement bubble.

There's also the ad fraud. Oh, you didn't hear about that? Well, it's nothing much, just that lots of bots are clicking ads to falsify click metrics, artificially inflating the effectiveness of said ads. look, it even has a wikipedia article

oh and Facebook did it. Facebook did ad fraud. :)

and I'm not even getting into everything that works to shake up or demolish basically every advertisement channel out there - the decline of cable tv and print newspapers, the increasing use of ad blockers, the crisis of consumer trust, etc etc.

In short we are looking at a multitude of micro-crises all working together to make the environment unlivable for most current forms of advertisement.

in other words: an extinction event!

Who's Gonna Survive

And just like in a real extinction event, whether or not you survive depends on how good you can adapt to the brave new world you've found yourself in. Old school advertising needs to drastically rethink their everything if they're gonna stay afloat, and every field of the industry needs to recreate itself. As my new favorite writer Chris Gadek says,

"These crises show that there are no safe havens. You can’t substitute one advertising medium for another. Rather than pivot, the advertising industry must adapt and learn to effectively use the channels at their disposal (TV included), factoring in the seismic societal and technological changes that have occurred over the past decade and beyond."

and what is that going to look like? what's going to be the new face of advertising?

The field seems torn, at first... but also aligned, at least when it comes to the core principles:

privacy is a big issue. Seems like a lot of advertisers are seeing an end to wanton consumer surveillance, and looking into less invasive ways to gather important and meaningful data

companies that rely on selling ad space and propping up their engagement metrics are going to be relied on less, probably, because the metrics themselves are being seen as less reliable (for good freaking reason)

regaining consumer trust is going to be a massive priority in the future.

overall, we're probably going to look at a massive downturn in ads, as people turn to a quality-over-quantity strategy in an attempt to stop flooding the attention marketplace.

that's the gist I'm getting from reading oh so many different articles of varying quality from so many different sources.

So, yanno, there may be some hope out there. If smart people start leading this industry (lol), we may get to actually enjoy ads.

Yeah. Enjoy ads.

Unironically.

I know, it's crazy.

PS: if you start seeing affiliate links on mainstream TV ads, thank our lord of excellent business analysis Chris Gadek for calling it early. God, that's such a crazy left-field idea and I really want it to actually happen.

#advertising #advertisement #I'm not apologizing for the chris gadek worship. it's a good running gag fuck you.#this is probably not my best work but in my defense I missed a train and also me writing this got interrupted like 3 times today #i saw a post about ads today and it made me go 'i think the internet needs to know how much this industry is on fucking fire right now'#I am correct of course. y'all need to know.

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