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rebelcracker-s · 7 months

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WELCOME HOME THEORY :D

i've been swinging back and forth between "this is genius" and "i am spitballing" in debating whether to publicize this theory. i have decided to put it out there. i hope i'm somewhat right! (long post ahead)

so user @thecolourfulkingdom pointed out the importance of this tic-tac-toe image from the guestbook page:

i know a one-person game of tic-tac-toe doesn't seem like much, but op then placed this image on top of the neighborhood map (credits to them for figuring that out!), this image becomes very interesting.

it's suspicious how nicely the two line up.

i know this could be a random detail, but in somewhere as detailed as welcome home, i think that every detail counts, especially one like this. if it is a coincidence, it's a very strange one.

the circles in the board call attention to four (or five, depending on how you look at it) characters: wally/home, sally, frank, and howdy. we already know wally and home are two very important characters in the lore, but what connection do the remaining three three have? and why is wally pointing them out specifically?

this trio made me think of a certain image from the conceptual days of welcome home: concept art of the telephone that was revealed in the july update. (i'm not going to repost it due to clown's wishes about spreading conceptual art, but you can find it on their portfolio!)

in this image, the phone has eight buttons for eight neighbors, like the current one on the website. however, this one has three buttons scribbled out. based on colors, the three characters missing are sally (orange), howdy (teal), and eddie (purple).

i know it's not exact, but the fact that two out of the three "scratched-out" characters match the ones circled on this map has me thinking that i'm onto something.

here's what i think is going on. something happened in the neighborhood that divided the neighbors in half. something happened to the four uncircled ones--julie, barnaby, eddie, and poppy. it's really not clear what's happened to them right now, but wally has mentioned that he cannot talk to his neighbors right now. i think they at the very least lack the awareness to the strange things happening in the neighborhood. at the worst, they are dead.

again, i'm not sure what happened to them, so all we can do right now is speculate.

our remaining four--frank, sally, howdy, and wally--are the ones who have retained awareness. they know what is happening in home. they know about the whrp. and they know about the audience welcome home is gaining.

we know wally and home know about us because they have both spoken to us through the "i will find a way soon" audios. but what about the remaining three?

the july website update not only included the drawings that led to wally's messages, but also bugs leading to videos of interactions between the members. while the whrp insisted that there was nothing important about the bugs, the audience could click on these bugs and find secret videos depicting a conversation between the neighbors.

the latest game theory video on welcome home points out that like how drawing is related to wally and the drawings lead to messages from him, bugs are connected to frank, from his character description to his hidden audio with eddie. i believe those messages could be from frank. the video goes into more depth about this, but for the sake of the length of this theory, i'll stop here.

in the october 13th halloween update, we got the "happy haunting to boo and yours" record. the website staff insist multiple times that there is a gap in the audio during sally's story where they can't make out what sally is saying, but we can. (if you need a transcript for the skipped-over part, i have one reblogged!)

sally's story is a very menacing one about a monster that she cannot see or hear that prowls the neighborhood at night, devouring anything it passes, confining the neighbors to their homes at night. this would seem like a normal scary story if not for how the audio changes. at every other part, the audio has a crackly, vinyl sound; however, sally's story is perfectly clear.

it seems to me like sally is directly talking to the website's audience here: she's trying to warn us about the strange things going on in home. i think frank's messages were trying to do the same thing too. these are glimpses into the sides of welcome home that the whrp, wally, and home have not shown us: the lives of the neighbors, and the unsettling danger lurking beneath it all. notice how subtle both of their warnings were, and how they were careful to make sure that whrp could not discover them while the audience could.

also, remember how the title of the video tabs in the july update--"answer"--led us to the staff only page? i think the title of the newest hidden video--"listen"--is telling us not only to listen to the audios for a true glimpse of what life in the neighborhood was like, but to listen to their warnings.

i don't think wally is aware that frank and sally have been contacting us in secret, but i do believe he knows that they stand apart from the other neighbors, hence the tic-tac-toe board and the map.

but there's still one loose end: howdy hasn't yet talked to the audience. i think that during the big holiday update, we will see the final member of the "survivor trio" (as i like to call them) contact us. and i'm hoping this update tells us more about what's happening in welcome home's world and what role we as the viewers play in it.

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hergan416 · 5 months

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AO3 wrapped ask meme

6, 23 and 30.

23 is about collaborative writing or projects, I guess. If the answer is no, would you like to, or what are your favourite kind of collaborative projects, etc.?

AO3 Writer's Wrap (still accepting)

6. Favorite title you used?

All my most favorite titles this year were complete skin-of-my-teeth, last-minute titles that I actually really liked.

Poison Paradise was a single chapter long with barely any planning about where it would go, but I wanted to post it immediately because that is who I am. I had this cover of Brittany Spears' Toxic that @user-needs-new-hyperfixation shared with me stuck in my head, and that line popped out and because of the way that I described Louis' eyes at the beginning of the fic. I thought for sure I would hate the title after a few chapters for referring to something so early on and was likely not going to be a major theme... but the title is working surprisingly well for the whole thing and the poison subtheme is shockingly persistent.

And then the entire Emergency Contact series. I sincerely didn't think the song had much to do with the hanahaki fic I was writing but it was stuck in my head and the line I chose for the first fic (Choke On My Words, Swallow Them Faster) just screamed hanahaki to me, even if the song felt oddly dissociated from everything else. As I continued to have ideas in the universe, the song's lyrics worked surprisingly well for my remaining ideas. Fix-It ending? Things That I Want, This Happily Ever After. In-Universe PWP? And I Can Bring The Sex Appeal. It worked oddly well.

23. Did you do any collaborative works this year?

Not in the traditional sense. I will say that Poison Paradise is heavily influenced by my friendship with @sakuplumeria and almost feels as much hers as mine in many ways, with just the way that we have talked about it and how influential and supportive she has been of my writing of it. But it is still ultimately my "essay" (attempt) and my words, and I've retained full creative control over it.

And I'm hoping for 2024 to have a true collaborative project with @vitya-nikiforova, who is talented and lovely and is a true friend as well. We've been discussing over discord, and have plans, but I'm not ready to write it quite yet.

30. I already answered it here. (Biggest surprise while writing this year).

#ask answered #thank you!

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itswavelengths · 10 months

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Threading the Needle

Less than a single day after launch over 30 million people have joined Threads, Instagram's version of Twitter. The app is very much a minimum-viable-product copycat of Elon Musk's bird site, but their version of an MVP is still significantly more feature-rich and ready for prime-time than most other recent challengers to the throne.

The big advantage here is the use of Instagram's social graph to boost Threads signups on day one. The onboarding flow is as easy as "tap on your Instagram profile, tap on a second button to follow everyone you already follow over there, and you're done" which takes about fifteen seconds and is a significantly simpler experience than Bluesky which requires a highly coveted invite code or Mastodon which requires a whole separate blog post to explain. I think most users will discover pretty quickly that the people you followed for their photos or life updates are absolutely not the same people you want short-form text updates from... but how much does that really matter to Mark Zuckerberg who gets to boast Threads is well on its way to being the fastest growing social app of all time? Whatever gets you on board, baybee!

The app's single home feed is currently algorithm-heavy, mixing very few posts from people you follow in with a majority of posts from random users, celebrities, and brands platform-wide. The ratio is clearly way off here, and users have been loudly clamoring for a change. Adam Mosseri, Instagram and Threads' lead within Meta, has already publicly stated a feed of people you follow is incoming. Beyond that there are a lot of basic social networking features that are surprisingly absent from Threads at launch: Hashtags, usable search, post editing, post translation, alt-text on images — the group of features Mosseri has described as "on the list" feels exponentially huge. You have to wonder what the priorities will be and how long it will take to see some of these features come to the platform. Threads has a huge advantage out of the gate by tapping into Instagram's userbase of over two billion people, but retaining those users by listening to community feedback is going to be as challenging as building the app in the first place.

So it's worth keeping in mind Instagram's track record here. It's 2023 and Instagram still doesn't have an iPad app because it's "just not a big enough group of people to be a priority." Meta, one of the largest tech companies in the world, can't allocate any of their resources towards creating a high quality tablet experience for their app built around sharing and viewing photo and video? It's nonsensical! If the entire iPad userbase doesn't represent "a big enough group" to make a dedicated experience worthwhile, what does that say about accessibility features or other niche-but-important requests?

Assuming the state of Threads as it stands today will remain the same for an extended period of time, I see the app taking on a different life from just being "new Twitter." At launch, Twitter featured a reverse-chronological feed with no algorithmic intrusion, making it a great news delivery mechanism if you followed the right people. Those first few months and years of the service established the norms and future of how Twitter and the social web at large evolved. Third-party apps like Tweetie invented the pull-to-refresh interaction we see in every app on every device today. Users of Twitter began implementing hashtags as a way to more easily find like-minded community members via search, a feature which eventually became core functionality for the experience. But it all started with the launch product and timely updates from friends and proto-influencers. Twitter as a product has never really strayed too far from everyone's initial impression (despite Elon's best efforts).

By comparison, Threads is establishing its own norms in lieu of the aforementioned missing features. Brands are scrambling to figure out the right post-cadence and tone. Is posting breaking news moot in the face of an algorithmic feed? If your Threads and Instagram followers are the same, will posting images to a text-based platform feel redundant? These are questions which will be answered without intervention from Mosseri and team, and instead be dictated by the early adopters and community members who find hacky ways to actualize new methods of interaction with the toolset that is currently available in 1.0.

Am I excited that Mark Zuckerberg's Twitter has the best shot at being "the next big thing" given the many viable alternatives? Absolutely not! But there's no denying that Threads will be a hit despite Meta's track record for lying, stealing, and knowingly upending society. In the face of this, the internet-obsessed kid inside of me who loved to text 40404 to tweet in 2007 is excited to witness the birth and evolution of something that is accidentally unique because of what's missing instead of mind-numbingly samey because of what's already there.

I'm brendonbigley on Threads.

Catch you later!

#threads #twitter #instagram #tech #blog

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incarnateirony · 9 months

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Paramount: 60M subs Max: 123 M Disney: 157.8M, declined rom 164.2M. Hulu, Disney owned: 43.8M Netflix: 238.4, with password shakedown. Has been relatively stagnant compared to competitors though, 221.84 even Q4 2021. Amazon: it's amazon. Peacock: 22M

What I see here: Netflix is hitting just about its peak of growth in market. It had been losing, then password shaked down, and will be rattled by its empty pipeline but will have cash to mostly recover.

Paramount+ and Peacock/Universal need to give it up. Stop trying to make them happen. They're not gonna happen. Their best luck would be CBS and NBC cooperating, while Paramount sells off a chunk of its wares to Tyler Perry, and go in on something together, and if they retained, they'd still be under most of their competition.

Hulu being Disney owned and Disney+ both being there seems like an inevitable merging of their features ala Max/Discovery merger. They could actually break 200M subscribers and be on foot with Netflix while it equalizes.

Amazon is Amazon. It's here to stay.

WBD is in financial crisis despite its looks or how it spins data, but has a successful library and successful individual membership.

Likely future array:

#1/2 Amazon, Netflix

Amazon has 101M Video subscribers notwithstanding prime; including prime, it's about 175M with monthly individual users but can tap into wider Prime bases~; Netflix has 238M+)

#3 Disney-Hulu

#4 Max, if it doesn't implode from the strike aftermath.

If Peacock/Paramount's remaining vestiges band together, and maybe onboard deals like Fox Sports, it may be able to pull in to join 1-5 as a #5, but just as likely is Tyler Perry's black entertainment plans to fill a similar role. On the other hand, Paramount has been working very very heavily with WB since before WBD and continuing since, so there's a potential it ends up more like:

#1/2 Amazon, Netflix

#3 Disney-Hulu (200M current collective, if done right)

(The above 3 streamers as-such would make the above-200M club respectively)

#4 Max-paramount (180M current collective)

Disney could choose to import from Fox Sports since it already had relations with Fox with the 21st buyout, to try to get an edge on sports lives.

Think linear TV "Big 4 + smaller option like CW", but in streamer mode. That's what's really being fought for here. And then the weird independent streamers and breakoffs will be the equivalent of tiny cable channels mostly airing reruns and weird stuff.

From there, like for example whatever Tyler is planning, he could bring in his--cough, I mean Atlanta--cough--I mean Gray's pipeline deal with NBC Universal and snap up Peacock, then bring in what he bought off of Paramount with BET/VH1/et al once that finalizes. And it eventually will. And there's your #5 with a heavy favor on black entertainment like original TBS before Time Warner picked it for parts.

There. There's my "what this shit is gonna look like by 2025-2026" projection. Obviously scale up membership gains accordingly, I'm using their current bases plugged together, everything might gain something like 33-50% over 2~ years, so 300M club, and so on.

Expect average streamer price to end up around 10/mo for ad based and 20/mo for high end ad free with extra baubles. And then to get the big 4 it's 40/mo with ads or 80/mo with no ads, and 60 for in between depending on how you use which, and pans about to old cable costs. That's about how this is gonna have to work out.

Some streamers may also consider tiers, such as; if Hulu is eaten by Disney main, there may be a Basic Subscription With Ads for just Hulu content, but save Exclusives for Plus, for example--your rerun library, if you will. And whatever other streamers for similar things that get partnered in, like wherever Fox shoves Tubi's ass. These will become the equivalent of channels. So in theory people could bring down their bill by getting a few basic level streamers to watch their fave reruns on but send exclusives up to the parent streamer.

So for example, let's say Disney will break into the Hulu package, the Plus package, and under Plus have the 21st Fox shows, and maybe Fox Sports stuff as "channels" or channel replacements you can file through. Max could have its CW equivalent, and its DC section, and put CNN here instead of on CNN+ that closed, and so on with higher packages

If handled like this, a big 4/5 could maintain competition while making streaming sustainable but offering wide varieties internally that are like mini-cable packages yourself. And then you can ask, do I really watch X provider shows, and if you are a Poor, then you can still optimize like--well I want the basic Disney package for all the marvel stuff, no ads tho... so I'll go premium. Am I really watching Netflix exclusives anymore? Nah. I don't need that dusty library. Amazon I use prime anyway so I'm good there- is black entertainment important to me? Yeah but I don't mind ads with my sitcoms, so a true basic ad package is fine. And then you're really only paying like 25 a month for a fairly broad "digital cable" package.

And by 2026 or so Big 4 should at least be approaching the 300M club, and we talked in another post the 15mo/avg/median, and be talking 4.5Billion per streamer, and then you break out my earlier math on shows, and costs, and 10/10/10 schema, and even 2 billion spent on shows per streamer + residuals paid to everyone that earns it makes it a sustainable profit while broadcast shuts down, and so on. [jazz hands] it truly isn't rocket science but like, paramount+ and peacock for example need to learn when to throw in the towel. It too late, pals.

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chillaxconsciousness · 1 year

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ur totally dead!

exploring digital ghosts, tools for grieving and legacies

written by kaylz

Have you ever wondered what happens when you die? Well, sucks, I can’t answer that question.

What I can talk about is what happens to your social media and online data when you die; an issue not often considered by the masses who are caught up in the present cycles of consumerism and the newest TikTok trends, or the older generation who doesn’t understand the world’s rapidly evolving technology. However, there is a dedicated following of those interested in the topic of thanotechnology, digital technology used post-death for things like memorialization.

Oliver Misraje writes about thanotechnology, how our legacies outlast us online, ghosts in the digital space and some ways people use technology to process or express their grief in the article “The Internet is a Graveyard”. Misraje explains how after we die our digital remains, the data we leave behind on social media and other technological networks, form a “HTTP ghost” of the user we were. This ghost becomes our digital legacy, offering a snapshot of insight into our curated online personality and life in the 21st century more broadly. We are constantly creating digital archives — that we don’t own — of our day-to-day lives. These can be valuable historical resources for the future if Big Tech companies (like Facebook and Apple) don't delete them, but this means that these companies control the future of our historical narrative just like they control what happens with our current data.

Often, the issue of digital legacies isn’t relevant until someone is already gone. If you’ve had a loved one pass is recent years then you may have had to go through the process of deleting or memorializing their social media accounts, which usually requires a proof of death; this may include a death certificate, obituary article, or an online will. A popular example is the Instagram account of child star Cameron Boyce, popular from the Disney Channel show Jessie, who died in 2019 from complications with epilepsy. His account still retains 12.1 million followers, but has a distinct “Remembering” banner in the bio.

Considering that 4.48 billion people use social media (that’s more than half the population!!) and there will be a projected 4.9 billion inactive accounts on Facebook by 2100, it’s important to know how to protect your digital legacy. FYI, the best way to ensure your digital accounts are handled when you die is to create an online will or appoint a legacy contact who has access to your passwords when the time comes.

Another way technology can help us come to terms with death is through emerging digital tools that help us grieve. Misraje’s article contains examples of using AI or chatbots to seek closure, trying Virtual Reality Exposure Therapy, and the terrifying prospect of Big Tech monopolizing on our digital ghosts. Underappreciated online resources also include hotlines and messaging services that support people struggling with mental health issues or crises.

Another interesting suggestion from Misraje is poetic therapy. Humans have been writing poems about loss and in memoriam of loved ones since the days of Ancient Greece, and the poetic form of the elegy was popularized during the Renaissance. It led to classics like W.H. Auden’s “In Memory of W.B. Yeats” and the lyric, “Is it romantic how all my elegies / Eulogize me?” by Taylor Swift on the bonus track “the lakes” from her 2020 album folklore.

Eulogies and elegies are similar, with the key difference being that an elegy is typically some kind of prose, but both are writings that express sorrow or melancholy – usually over the loss of a family member, close friend, or lover. Misraje’s article includes an example of how a journalist named Vauhini Vara successfully prompted GPT-3 to write about her sister’s death. With the recent explosion of popularity for AI systems like ChatGPT, why not use the easily accessible digital tools at the tips of your fingers to process overwhelming emotions like grief and explore the human ability to create emotional connection with technology?

Or, if you’re feeling technology-adverse, you can always try it the old-fashioned way and write out your own feelings with a pen and some paper. Grief is one of those nearly intangible emotions, functioning – much like the Internet itself – in an omnipresent and difficult-to-pin-down way, and everyone has to experience and process it in their own time. Yet, regardless of your comfort level with using digital tools to grieve, it’s important to understand how thanotechnology is developing and the impact it can have on your digital legacy.

Ultimately, I’ll never be able to tell you what happens when you die, but I can advise you to protect your digital legacy – and pick a legacy contact who will never show your family your spam Instagram account.

TTYL, kaylz :)

#death mention #grief online #coping art #the internet is a graveyard #thanotechnology #status update

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jcmarchi · 6 months

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Is The PlayStation Portal Worth A Purchase?

New Post has been published on https://thedigitalinsider.com/is-the-playstation-portal-worth-a-purchase/

Is The PlayStation Portal Worth A Purchase?

Today marks the release of the PlayStation Portal, Sony’s $200 remote player specifically built to accommodate players looking to enjoy their existing PS5 console and its library of games at home but while away from your main gaming display.

By any measure, the PlayStation Portal is a very targeted and specific-use product, and it’s worth clarifying out of the gate: This is not a standalone console in any way. Rather, the Portal allows you to connect to a PS5 you already have in your home over your Wi-Fi network (or any Wi-Fi network) and play the games you have downloaded on that PS5 from other places around your home. You can also connect the Portal to other WiFi networks outside of your home, though our testing found inconsistent results when doing so. Irregardless of where you connect from, remote play of this nature is not a new capability. For some time, you’ve been able to use existing devices like a smartphone to do the same, and if you have chosen to invest in a good connected controller interface (we’ve previously recommended the Backbone), you can already do much of what the Portal is offering.

So, who is this product for, exactly? And why might it be worth a buy?

[embedded content]

The first part of that answer lies in the high quality of the hardware found within Sony’s new remote player, which may be a draw for many users. Many have noted the unusual appearance of the device, with its disconnected controller arms and squared-off screen. But in hand, it feels durable and comfortable. The textured grips feel good, and it has a satisfying but not overly heavy weight – think something just a bit heavier than a Nintendo Switch.

Unlike with connected controllers on a phone, the Portal retains the features that made the DualSense controller so celebrated at the PS5’s launch, including haptic feedback and adaptive triggers, and it’s great to feel those still present while playing.

The biggest selling point is undoubtedly the large 8-inch touch-display screen. The 1080p LCD display looks great in action, with sharp colors and deep blacks, though it’s worth noting that it looks best in dimmer spaces. Any way you cut it, the display is a step up in size from connecting your phone for remote play.

Running over home Wi-Fi, I found the Portal experience relatively seamless. Every user’s experience may vary depending on the strength of your network, but I found even when moving around to different rooms in the house, I didn’t run into significant lag, and the connection only dropped when I moved out of the range of my Wi-Fi.

The included speakers are perfectly adequate, but like many portable play options, your best bet is going to be to connect a decent set of headphones.

The PlayStation Portal, pictured alongside the new wireless Pulse earbuds, which connect easily to the remote player

The second part of the answer about who this product is targeting is about how you engage with games in your home. For a small segment of players, it’s likely to have the high potential to get you playing more frequently and with greater ease.

If you share your primary gaming display with other members of the family who might be watching or playing something else, the Portal puts you exactly one power button-press away from getting back to your favorite PS5 game. And while I’m not going to be the person to recommend you play games in bed before going to sleep (it’s pretty bad for your rest), the Portal absolutely allows for that. I even enjoyed a session of Spider-Man 2 while sitting in my backyard – albeit while I remained within Wi-Fi range.

A lesser-discussed aspect of the Portal’s capabilities is around multiplayer engagement. I was able to continue a co-op session of TMNT: Shredder’s Revenge with a family member who was playing in the living room, while I monitored pots in the kitchen to make sure dinner wasn’t boiling over. The two of us were playing on different screens, but we were able to keep the game going while I needed to physically be in a separate space. By extension, you can also think about the Portal as one additional controller to add to your DualSense stable. It’s perfectly capable of acting in that capacity, even if you’re actually staring at the TV instead of the included screen. Of course, that use case is only a small added benefit – not a reason to pay $200 for a second controller.

The gaming world has been actively moving toward increased mobile options in recent years, and it’s likely that you may already be on that journey. Whether you play a lot of mobile games, check out Nintendo titles on your Switch, or you’ve made the jump to a portable PC like the Steam Deck or one of its competitors, there are now plenty of ways to experience quality gaming away from your TV or monitor.

The PlayStation Portal is less expensive than many of those options, but it has to be, since it’s presuming you’ve already spent the money on a PS5 as the actual system to play on. If you already have a robust library of PS5 games, but it’s sometimes been hard to sit down in front of the TV for a play session, the Portal should have a lot to offer. That appeal might be especially high for busy parents, people in a home with only one TV, or those who prefer playing on a smaller portable screen.

If that’s not you, I’d encourage holding off on a purchase of the Portal. It’s not built as some sort of revelatory new way to engage with PlayStation games. However, for someone who likes the idea of enjoying gameplay wherever you might be in the house, the Portal is the best way I’ve encountered to do that, providing an experience that is very close to what you’d get gaming directly on your PS5 console.

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pixalytic · 7 months

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The Importance of A/B Testing in Digital Marketing

In the rapidly evolving landscape of digital marketing, staying ahead of the competition and ensuring that your strategies are effective is paramount. One of the most powerful tools in the digital marketer's toolkit is A/B testing. A/B testing, also known as split testing, is a method that allows you to compare two versions of a webpage or an app to determine which one performs better. This technique provides valuable insights into consumer behavior, helps optimize marketing campaigns, and ultimately drives better results for businesses.

At Pixalytic Solutions, we understand the critical role A/B testing plays in the success of digital marketing campaigns. In this article, we'll delve into the importance of A/B testing, how it works, and why it's an essential practice for businesses striving to maximize their online presence and ROI.

1. Enhancing User Experience

A/B testing is not just about tweaking elements on a webpage or app to see which version converts better; it's about creating a better user experience. When you improve user experience, you're more likely to retain and convert visitors. By testing different layouts, headlines, images, and other elements, you gain insights into what resonates with your audience. This leads to improved user engagement, lower bounce rates, and increased time spent on your site or app.

2. Optimizing Conversion Rates

Conversion rate optimization (CRO) is a primary goal for most digital marketing campaigns. A/B testing is a CRO powerhouse. It allows you to identify elements that hinder conversions and those that encourage them. For instance, you can test variations of call-to-action buttons, such as color, text, and placement, to determine which combination drives more clicks and conversions. This data-driven approach helps you make informed decisions to improve your conversion rates steadily.

3. Improving Email Marketing

Email marketing remains a highly effective digital marketing channel. A/B testing can be applied to various aspects of email campaigns, including subject lines, content, CTAs, and send times. By experimenting with different elements, you can pinpoint what resonates with your audience, leading to higher open rates, click-through rates, and ultimately, better ROI on your email marketing efforts.

4. Enhancing Ad Campaign Performance

Paid advertising is a significant component of digital marketing. A/B testing allows advertisers to optimize their ad creatives, landing pages, and targeting to achieve better results. By testing different ad copy, visuals, and audiences, you can reduce ad spend wastage and increase the return on ad spend (ROAS).

5. Reducing Risk in Website Redesigns

Redesigning a website is a major undertaking for any business. However, it can be a risky endeavor if not executed correctly. A/B testing can help mitigate this risk by allowing you to test elements of the new design against the old one before fully implementing it. This way, you can ensure that the new design resonates with your audience and doesn't negatively impact key performance metrics.

6. Enhancing Mobile App Performance

For businesses with mobile apps, A/B testing is essential for optimizing user experiences. Testing different app layouts, navigation menus, and features can help increase user retention, boost app ratings, and drive higher revenue from in-app purchases.

7. Data-Driven Decision Making

In today's data-driven world, making decisions based on gut feelings or assumptions is no longer acceptable. A/B testing provides concrete data and insights that empower marketers and business owners to make informed decisions. It eliminates guesswork and allows you to allocate resources more effectively to strategies and tactics that have been proven to work.

8. Staying Competitive

Digital marketing is highly competitive. Your competitors are likely already using A/B testing to gain an edge. By embracing A/B testing, you can stay competitive in your industry and ensure that your marketing efforts are on par with or better than your rivals.

9. Continuous Improvement

A/B testing is not a one-time activity; it's an ongoing process. Even after you've optimized your campaigns, there's always room for improvement. A/B testing allows you to iterate and refine your strategies continually. What works today may not work tomorrow, so staying agile and adaptable is crucial.

Conclusion

In conclusion, A/B testing is a cornerstone of successful digital marketing. It enables businesses to enhance user experiences, optimize conversion rates, improve email marketing, enhance ad campaign performance, reduce risk in website redesigns, and make data-driven decisions. A/B testing isn't just a luxury for large enterprises; it's a necessity for any business that wants to thrive in the digital landscape.

At Pixalytic Solutions, we understand the transformative power of A/B testing in digital marketing. Our team of experts is dedicated to helping businesses leverage A/B testing and other data-driven strategies to achieve their marketing goals. If you're ready to take your digital marketing efforts to the next level, contact us today to learn more about how we can assist you.

Remember, in the world of digital marketing, adaptation and optimization are key, and A/B testing is the compass that guides you toward success. Embrace it, and watch your digital marketing efforts soar to new heights.

#digitalmarketing

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custompaintedshoesmypaintedshoes · 8 months

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How I Built A $48K/Year Artistic Business In A Niche Industry

Hello! Who are you and what business did you start?

Hello everyone! I'm Smieon Mo, I’m a custom shoe painter located in Hong Kong. Over 10 years ago, I established Mypaintedshoes and became one of the first individuals to create an online platform for selling hand-painted shoes.

Back when I was a student, I discovered my passion for painting canvas shoes, which ultimately led to the creation of MyPaintedShoes. In collaboration with a team of skilled artists, we specialize in crafting stylish and personalized custom painted shoes.

What's your backstory and how did you come up with the idea?

MyPaintedShoes online store was launched in 2013. With a background in e-commerce from my university studies, setting up the website was relatively straightforward for me. I used Zen-cart to develop the initial version of MyPaintedShoes, and while the website has been online for a decade, it maintains a simple and elegant appearance.

Of course, I am aware that certain functionalities can be improved. However, my focus has primarily been on creating art, and the website ensures secure payments, prompt order processing, and a straightforward product presentation.

I warmly welcome any suggestions for enhancing my website. As a token of appreciation, I offer a free pair of custom hand-painted shoes to anyone providing valuable suggestions.

Take us through the process of building the first version of your product.

In 2013, the hand-painted shoe industry was quite niche, and Google indexed my website just one day after launching. The uniqueness of the product content garnered favorable attention from Googlebot.

Following the index, I engaged in image-sharing strategies, such as sharing on platforms like Pinterest and Flickr. These efforts attracted traffic to the website, including organic traffic from Google. Within the first month of the site launch, I received my very first order.

Subsequently, I started receiving two to three customer orders daily, and the earnings from the craftsmanship sustained my modest lifestyle.

Describe the process of launching the business.

Before the website launch, I had already optimized the simple website structure to provide a user-friendly experience. I set up search engine-friendly URL stabilization and configured the title, keywords, and description of the site. I have some knowledge about SEO and I create 2-3 links from other sites every day.

There were many times in between when I thought about giving up and pursuing other products, but I have a passion for drawing. Drawing has become an essential part of my life. Even though sitting and drawing can be mundane, I enjoy it.

Despite the low volume of orders, I engage in image sharing, social media sharing, and blog posting to generate some external links for the website. From 2013 to 2019, the order volume remained low. Although I only had one or two orders to work on each day, I continued making promotional efforts.

Finally, the keyword "hand-painted shoes" made its way to the first page of Google search in 2020. The website's daily order volume reached 10-20 pairs of hand-painted shoes, which was sufficient for me. I spent over 14 hours every day drawing.

All the hand-painted shoes were personally crafted by me. There was a period when I was so busy that I couldn't keep up, resulting in numerous customer complaints about delays.

That's when I brought in an assistant to help me with the drawings.

The major challenge with handmade products is that they cannot be mass-produced. Each pair of shoes is truly a one-of-a-kind creation.

However, after 2020, more hand-painted shoe websites were created, and I lost my competitive edge in terms of content and external links. As a result, the natural ranking of my website started to decline.

Since launch, what has worked to attract and retain customers?

All the hand-painted shoes have always been personally created by me. There was a period of time when I was really busy and couldn't keep up with the demand, which led to a lot of customer complaints about the turnaround time. That's when I decided to bring in an assistant to help me with the painting in my studio.

The biggest challenge with handmade products is that they can't be mass-produced; each pair of shoes is truly hand-painted, stroke by stroke. I exclusively focus on hand-painted shoes; they are not printed. Additionally, if a customer is unhappy with my design, I offer an immediate refund because I have full confidence in my painting skills.

How are you doing today and what does the future look like?

I have been drawing hand-painted canvas shoes since 2013. However, the trend shifted from hand-painted canvas shoes to hand-painted leather shoes starting in 2021. At first, I was reluctant to change and wanted to remain someone who persisted in hand-painting canvas shoes.

Over the past two years, the number of canvas shoe orders has gradually decreased, forcing me to start trying my hand at hand-painted leather shoes.

On June 6, 2019, I released my first hand-painted leather shoe:

. Despite not gaining much traction, I didn't persist in creating hand-painted leather shoes until this year when I began sharing them again: https://www.youtube.com/shorts/QgjJYneyLHo.

I believe that both hand-painted canvas shoes and hand-painted leather shoes will continue to be popular, as I have remained dedicated to creating them.

Through starting the business, have you learned anything particularly helpful or advantageous?

I believe the biggest challenge in the hand-drawn industry is that orders cannot be mass-produced; each piece must be drawn individually. As a result, each artist has to work for at least 14 hours a day. For more intricate designs, such as complex patterns on shoes, only one pair can be completed in a day.

Simpler designs allow for around 6 to 7 pairs to be done in a day. Consequently, each order requires a processing time of 7 days. However, many customers lack the patience to wait for this production process, leading to a significant level of dissatisfaction with my website. This is the primary issue in the hand-drawn industry.

Apart from asking customers to be patient, the only solution is to wait for talented artists who share the same passion for hand-drawn art to join my team.

#custom painted shoes #hand painted shoes #custom sneakers #anime shoes #custom anime shoes

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alpileancanada544 · 1 year

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Alpilean Canada Reviews, Benefits, How to Use, Advantages 2023, Where to Buy

Alpilean Canada Reviews is a blend of healthy substances, organic extracts and natural ingredients that efficiently burn fat. The formula offers incredible healthy results with nutrients and antioxidants present in a blend together. There are no complexities involved in using Alpilean but permanent weight loss results that accompany you forever.

click here to buy now from official website of Alpilean

What is Alpilean? Alpilean is a natural blend offering faster weight loss, cutting the fat layers from all parts of the body. It contains scientifically proven ingredients like African mango extract, moringa extract, ginger, and many others, each offering a unique role in weight loss.

There are so many testimonials suggesting how this product has helped them lose weight. And if it has helped them, it will work for the rest too. The product works alone, which means it does not require the user to follow a specific diet or spend hours at the gym. However, weight loss is faster when Alpilean is used alongside dietary and lifestyle improvements.

Only one capsule of Alpilean is enough to activate a faster metabolism. Within a few days, the results show visibly, and they get better with time. If you have more than ten pounds to lose, consider a three or six bottle pack for a complete weight loss transformation. How Does Alpilean Help In Weight Loss? In simplest words, Alpilean works by improving the core body temperature and using it to trigger weight loss. There are so many studies confirming that high inner body temperature indicates a healthy metabolism. Most lean bodies show a high core body temperature, which is significantly low in obese bodies. The high core temperature means the body is supercharged and works effectively for breaking down and using sugar from the food. The muscles remain warm, more calories are burnt, and the body maintains its temperature on its own.

The official Alpilean website explains this link between body temperature and metabolism, saying the decrease in core body temperature makes the metabolic rate slow. Using this supplement makes it easy to raise the temperature without any unwanted effects. When the core body temperature increases, the heating starts to burn the accumulated fat layers. This energy is used to run cellular functions, and the body experiences weight loss without changing energy levels.

Another interesting fact is that people do not know that the core body temperature and skin health are connected too. The core body temperature improves skin health by promoting rejuvenation and retaining elasticity. That is why, when a person tries unnatural weight loss plans, their skin shows it all. Only a healthy weight loss like offered by Alpilean maintains skin health along with other benefits while the body goes through a metabolism transition.

These effects only show up when Alpilean is used regularly, without skipping days and missing the dosage. Remember, there are no magic people to help with weight loss, and even the most successful and popular diet pills require a personal effort from the user to show the desired results. Weight loss is slow in some people, but consistency is the key. Most of them are able to see visible changes in their body weight within three to six months of weight management plans.

click here to buy now from official website of Alpilean Alpilean Ingredients And Their Benefits One way to identify a legit company is by checking the ingredients list on the website or product label. The companies hide this information because they do not want users to know about their secret ingredients. But no such concern relates to Alpilean because the ingredients are already highlighted on the website.

This information suggests the Alpilean diet pills are made with cirrus, ginger, moringa, algae, and other medicinal ingredients. Some of these are still used in traditional medicines and remedies; also, scientific proof is available for their efficiency and safety.

Please read the following to know the Alpilean ingredients and their working, as per the official website.

Golden Algae (Fucoxanthin)

The primary ingredient in the Alpilean weight loss formula is fucoxanthin, a compound from a seaweed called golden or brown algae. It is a part of many weight loss supplements for its role in obesity management, cognitive health, bone health, and other roles.

Dika Nuts

This ingredient is also famous as African Mango Seeds and has a long history of usage in burning fat and improving metabolism. It also relieves digestive issues like bloating, gas, indigestion, diarrhea, etc., during the weight loss journey. Some studies reveal it also benefits against high blood pressure and sugar levels.

Drumstick Tree Leaf

Also famous as ‘Moringa’ the tree of life, this Alpilean ingredient has been used in medicines for centuries. It regulates metabolism, blood pressure, sugar level, cholesterol, and many other risk factors that play a role in obesity management. It also improves the core body temperature, increasing metabolic rate while providing an unlimited supply of antioxidants to the body.

Citrus Bioflavonoids

Alpilean also has citrus bioflavonoids, which is taken from the bigarade orange. Not only it improves digestion, but it also lowers oxidative stress, heals the damage caused at the cellular level, boosts immunity, and plays many other roles too.

Ginger

For centuries in traditional medicine, ginger has been particularly popular in traditional Korean and Chinese medicine, where it’s used as an overall health and wellness remedy. In Alpilean, the same ginger can target inner temperature, helping to normalize body temperature to accelerate metabolism and fat burning. Alpilean also claims to maintain tooth and gum health, support healthy muscles, and provide other benefits.

Turmeric

The last one on this list is turmeric, a thermogenic ingredient that helps maintain body temperature and initiate metabolism. Most scientific data is on its anti-inflammatory action, and it also means it lowers the temperature. This temperature regulation leads to improved cardiovascular health, skin, kidney, and liver function, alongside a metabolic boost.

These ingredients work together without changing each other’s effects. There is no way any of them can cause an unwanted effect. Do not use this supplement if you are prescribed medication. Also, stick to the usage guidelines and avoid experiments for a safe experience. For the best results, start using Alpilean with a healthy diet and moderate physical activity every day.

click here to buy now from official website of Alpilean

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superspunarticle · 2 years

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How to Re-Optimize Your Old Blog Posts To Boost Traffic

Tutorials & tips about Video & Content Marketing.

Many people overlook the value of optimizing existing blog posts. As the classic adage says, out with the old and in with the new, right?

In reality, old posts are arguably the best to optimize.

It’s because you have the added benefit of 20/20 hindsight. Since the content is already there, you can now identify which posts have the strongest chances of ranking in the top 5 on search engines.

Not only that, but you can check which keywords existing posts are already ranking for – creating an ideal 80/20 approach to post optimization.

In many cases, websites have hundreds of existing blog posts in limbo – some of which have the potential to really shine with a few tweaks.

Since you’ve already made the investment to create a blog post, why not refine it so it starts generating a stronger return for you?

Of course, I won’t ask you to just take my word for it. So in this article, I’ll present my own case study about how I executed this methodology AND increased organic traffic by over 40%.

In this extensive guide, I’ll cover the following:

The benefits of updating old content

How often to update older posts

How to discover which posts to optimize

How to determine which keywords to target

How to optimize the post for these keywords

Tips for making old blog posts stand out

Afterwards, I’ll show you what effect this had overall on the website.

Let’s dive in.

What Can Updating Older Blog Posts Do For You?

Are you still on the fence about updating your old content? If so, perhaps these attractive benefits will help you see the light. Updated blogs can generate organic traffic and reignite interest in older topics, among many other things.

Acquire Outdated Competitor Backlinks

It’s crucial to regularly update content to obtain (and retain) quality backlinks. Let’s say that you have an article on your website entitled ‘FinTech Trends for 2021’ that you haven’t updated yet.

From there, you notice a key competitor with attractive backlinks that hasn’t updated their FinTech trends article either. You jump at the opportunity and become the first to post ‘FinTech Trends for 2022.’

Next, you reach out to the backlink owners from the competitors’ article and convince them to link to your more current post instead. That’s a decision they’re likely to make since nobody wants to link to outdated content. To discover which backlinks your competitors have, you can use a backlink checker tool like the one from Ahrefs.

That’s how you can use updated blog posts to acquire competitor backlinks. Also, updating your content will help you retain the backlinks you fought so hard to get. So remember – do your absolute best to keep your blog posts updated for the sake of your domain authority.

Obtain Thought Leader Status Among Readers

It should be the goal of any content marketing strategy to build loyalty among readers. One of the most reliable ways is to keep your posts updated. It doesn’t bode well for your blog whenever users land on outdated content – and it’s also a guarantee that they’ll look for updated information elsewhere.

If your blogs get updated regularly, the opposite will take place. Readers will know that they can always expect the most valuable, up-to-date information from your blogs.

That’s a fantastic way to obtain ‘thought leader’ status – something that every blog attempts to do but few perfect.

Updating your existing content is a must if you want readers to flock to your blog. It shows that you care about your content and want to provide the maximum amount of value to your readers. If you’re struggling to retain readers on your blog, try updating your posts and creating evergreen content (blogs that remain fresh over time and answer questions that don’t change.)

Stay Current with the Latest SEO Tactics

SEO strategies are constantly changing and evolving, so updating your content is essential. What worked for SEO in 2018 will see drastically different results in 2022.

Whenever you update a blog post, make sure to include the SEO best practices of the current era.

An example would be incorporating keyword clustering into an old article that only focused on a single keyword. A keyword cluster is a group of related keywords with the same purchase intent. It’s a more recent strategy that can provide impressive results and is now preferred over only using a few keywords.

Conversely, some older strategies can even land you in hot water with Google and other search engines. Back in the 2010s, keyword stuffing or spamming was a widespread practice – which is now frowned upon and penalized today.

If you’ve got a ton of old blog posts from 2011 – it’s wise to dig them up and look at what they have going on. You never know; you may discover an older blog perfect for today’s age with just a few adjustments.

Generate More Revenue From an Existing Investment

Last but not least, updating existing content will help you capitalize on the money you’ve already spent.

It would be a shame to let content you spent money on disappear into obscurity forever.

Instead, you can keep generating revenue from content you’ve already spent money on by simply updating it. I’ve found that tweaks like adding the current year, doing new keyword research, and adding more insights can drive lots of new traffic to a once-dead blog post.

Much like SEO itself, blog posts can continue working for you well into the future. As long as you keep updating them and adding relevant new information, a single blog post can generate traffic for many years.

So if you’re a fan of getting the most bang for your buck, updating your older blogs should be a no-brainer.

Remember, you’ve already spent the money, so why not do everything you can to get that money back and then some?

It’s a plus for you as you get to conjure new interest in an existing piece. It’s also a win for your readers as they enjoy new insights and up-to-date information by reading the post. In short, updating older blog posts provides a lot of perks with next to no downsides – and it’s a great way to generate new traffic and revenue.

How Often Should You Update Old Content?

There are several ways to go about this, but I like using free tools like Google Search Console.

So first, go to Google Search Console. Below it, click Search Traffic > Search Analytics.

Google Search Console

Make sure the boxes for Clicks, Impressions, CTR, and Position are all checked. These are the metrics that you’ll want to view for each blog post.

Search Console Filters

There are numerous ways to filter the search results on Google Search Console – so it’s imperative to know which one to use to find blog posts in need of updating. A quick and reliable way to use the Pages filter. It’s my preferred filter because it’s the simplest way to view the performance statistics of a particular page.

That way, you can determine if the blog in question is worth updating or not by viewing its CTR, impressions, and position. Ideally, you want to update blogs that currently aren’t doing very well, but are within range of obtaining traffic.

A potential drawback of the Pages filter is that you can only view one page at a time.

If you need to view the performance of an entire category of pages (such as all blog posts or a sub-category), you’ll need to use the URL containing filter. I sometimes use it to see if several older posts need updating.

The filter contains other valuable information, such as how Google viewed your site when crawling it. Data points include when Google crawled your page and any navigational mistakes during indexing.

That comes in handy for pinpointing technical issues holding your posts back in the search rankings.

Once you’ve selected the appropriate filter, you’ll want to download the results and place them in a spreadsheet for analysis.

Download Search Console

Download Search Console Results

At this point, you have two options.

Option 1: Optimize all the posts (skip the following section)

Option 2: Focus only on the posts that will give you the largest gains

If you have a smaller blog with only a handful of posts, option 1 might be the best.

But, if you’re like most people and want to work at peak efficiency, I’m going to give you some highly adjustable criteria that you can use to identify the posts that will give you the most bang for your buck.

That criteria is:

A CTR lower than 1%

A ‘high’ impression rate (what you consider high depends on your blog / it’s traffic)

A position between 1 to 30

I chose this criteria because it tells me that the post is ranking for something that has volume, is being seen, but for some reason isn’t getting clicked enough.

In theory, if we can move it up in the rankings and optimize the title / description to be more relevant to what the user is searching for, we can generate more clicks.

Given that, create three columns used specifically for the criteria, and use IF statements to indicate whether or not the post is getting high impressions, how it’s ranking, and if the click through rate is lower than 1%.

OnPage SEO Stats

On-Page SEO Stats

You can then filter out the posts that don’t fit the criteria to avoid updating content that won’t lead to conversions or generate organic traffic. As stated before, I only recommend updating every post if you just have a handful.

If your blog has been going strong for years now, optimizing every post will take a lot of time and effort – and won’t necessarily lead to any returns.

That’s why I highly suggest only optimizing posts that meet your criteria. Bear in mind that you can adjust and tweak my provided criteria as much as necessary for your needs. That’s especially true for the impression rate, as it will vary greatly depending on your blog and the average amount of traffic you see.

It’s best to have a clear reason to update content instead of just going through the motions. An example would be a revitalized interest in a topic you covered in the past.

Let’s say, years ago, you did a piece on digital marketing trends that weren’t prevalent at the time but have since sparked in popularity. That’s a great reason to revisit the post and beef it up with fresh content and new insights. Since you know there’s interest in the topic; it stands a greater chance of attracting interest.

How To Determine Which Keywords You Should Be Targeting

You now have your target posts, so let’s find out what keywords you should target for maximum effectiveness.

Venture back to Google Search Console to the same screen with your chosen filter and find a post that you want to optimize. Note – you may have to go to the bottom and increase the number of results to show more if you don’t see the blog you want to update.

Click the post, and then adjust the filter from Pages to Queries.

Search Console Queries

Now it’s time to learn about another filter you can use on Google Search Console, Queries. This query provides an invaluable report containing vital keyword information about your website. In particular, you’ll get to discover all the keywords you’re currently showing up for on Google’s search engine results pages.

Beyond that, you also get to see which keywords are actively driving users to visit your website. That lets you know which keywords are the most valuable for each webpage, which is incredibly useful.

It helps you avoid placing focus on keywords that you don’t stand a chance at ranking for and lets you know where you’re currently finding the most success.

You can also view the information by date range, which is especially helpful for updating older posts. I like to set the range to cover the last three to four months, giving me full visibility of the entire business quarter.

You can sort the results to show pages with low CTR yet high ranking and strong impressions. That’s a sure-fire way to locate pages with high-quality keywords that aren’t getting the clicks they deserve. From there, you can go about tweaking the pages to obtain a boost in traffic once the click-through-rate improves.

Another favorite technique of mine is to sort by impressions, so the keyword queries receiving the most impressions are at the top.

Sort By Impressions

Generally, the top one is what I choose to make the focus keyword unless I find that it’s totally irrelevant. The other ones can serve as great secondary keywords for even more of a boost. I create two more columns in the spreadsheet for my focus keywords and go through all the posts in the list.

You can also filter the results to only show posts with impressions of 1,000 or greater (or another number of your choosing.)

That way, you’ll only view keywords generating the most interest. Remember, a post containing a valuable keyword isn’t enough. The post must have valuable, well-written content that outdoes the competition.

Keywords are undoubtedly necessary to succeed with SEO, but they go hand-in-hand with creating stand-out content. You’ll want to create posts that inform, educate, entertain, and ultimately convert readers into customers.

How To Optimize The Post For These Keywords

Once you’ve built your list of blog posts that are ripe for optimization, you’re all set to get started on the actual process of updating them.

I highly recommend Yoast’s WordPress plugin as it’s one of the most helpful SEO tools on the market. It also has a Focus Keyword feature where you can enter your target keyword, and it spits out recommendations.

Yoast SEO WordPress Plugin

Yoast works by providing you with an ‘SEO score’ for each one of your blog posts and web pages. Your score will be a series of color-coded circles grading each aspect of your content in regards to how optimized it is for search engines. Here’s a rundown of Yoast’s color-coding system:

Gray: If you see a gray circle, that means there isn’t enough information on the page to calculate an SEO score.

Red: This represents the weakest SEO score and signifies that your post needs improvement.

Orange: This isn’t the worst but it is still a poor SEO score that needs work.

Yellow: If you see a yellow circle, the SEO score is average but still isn’t great yet.

Green: If you’ve got a green circle, you have a high SEO score, and your content is optimized well.

If your Yoast SEO score is red or orange, the post needs some serious work. To make things easier, Yoast separates the tasks it scores you on into three categories:

Problems. Under this category, Yoast will list all your red circles. These are the most troublesome areas that you should focus on first. Examples of a red circle include missing a meta description or title, broken links, and having a keyword density of 0%.

Improvements. This category contains all your orange circles – which are weak areas that need improving. Examples include missing alt tags and not including your target keyword in a header.

Good Results. Here, you’ll find all your green circles or the areas where you’re doing the best. Ideally, you want to make as many circles go green as you can – or at least yellow.

You’re doing things right when you don’t see any orange or red circles. That means your content is highly optimized and stands a great chance of generating website traffic.

The plugin updates in real-time, so it’s quite easy to follow your progress. It’s free, but the premium version allows you to add additional keywords and contains other robust features. Besides scoring your SEO overall, Yoast’s Focus Keyword feature makes it effortless to build an extensive list of keywords related to your niche.

General Tips for Optimizing and Improving Blog Posts

Beyond using Yoast’s plugin, there are some sure-fire ways to improve a post, such as:

Add Images with Alt-Text

Want to know a great way to strengthen any post and potentially outdo the competition? Include high-resolution images and visuals that are relevant to your post. Once again, the idea is to add images that are RELEVANT to your post. Stock images are totally fine, but you need to make sure that they relate to what you’re talking about and aren’t totally random.

I always make a point to include images in my posts because they’re excellent for breaking up the monotony of continuous text. Also, relevant images can work to enhance readers’ understanding of the subject matter. Beyond stock images and original photos, infographics are amazing for SEO. That’s because they not only provide a visual but also entertain and embellish the topic.

Also, every image you upload needs alt text or an alt description.

What’s that?

Alt-text is a physical description of what an image contains. It has three primary uses, the first of which is for accessibility. Anyone that’s visually impaired will have a text-to-speech program read the alt description to them so they can understand the image.

Next, and this is why it’s crucial for SEO, is it provides image context for search engine crawlers. In other words, it helps engines like Google to index your images properly.

Lastly, the alt text is what will display if the image fails to load.

To ensure search engines understand your images and what they represent, always include an alt description for the visuals on your posts.

Fix Grammar and Formatting Issues

You aren’t doing yourself any favors if your content and headings contain spelling and grammatical errors. First and foremost, these errors affect readers the most. Nothing will hurt your trust and reader loyalty more than constant formatting and grammatical errors. It reflects poorly on your brand because you didn’t care enough to make sure your posts were readable.

If you want readers to take you seriously, aim only to publish (or republish) flawless content containing no errors.

There are plenty of tools that can help you do this, such as Grammarly, which has a totally free version you can use. The premium version takes things a step further by assisting with things like sentence structure and enhancing vocabulary.

While it’s critical to have impeccable grammar and formatting for readers, it also matters to search engines too. In particular, Bing programmed their algorithm to only rank content that contains no errors whatsoever. That’s another reason why double and triple-checking grammar, spelling, and style is crucial for your blog posts.

Add More Internal Links, Research-Backed Stats, and New Backlinks

External links to reputable websites will boost your domain authority. Also, internal links are great for your SEO and also create a web of interrelated content on your site. Well-placed internal links can also influence readers to check out your other posts – driving more traffic to them in turn.

Research-backed stats will also boost your authority in the eyes of search engines. If you make a claim, do your best to back it up with a study or report from a trusted source. Try to find links from .gov, .edu, and .org websites in particular.

Also, you’ll want to add new backlinks to any articles that you update. More recent, high-authority backlinks will work wonders for your domain authority. As I stated before, updating old blogs is a reliable way to poach links from other outdated posts by competitors.

Lastly, take a look at your cited sources. The chances are high that they’ll be just as outdated as your blog post. Replacing them with updated citations is another way to optimize an aging post.

Use More Multimedia Content for the Post

I already mentioned how effective infographics are at enhancing articles. Yet, they aren’t the only form of multimedia that will add value to your blogs. There are also videos, slide decks, GIFs, tables, podcast episodes, and more. These are all fantastic additions to a post so long as they’re relevant and provide additional insights.

An example would be including a how-to YouTube video embedded in one of your posts. Ideally, the video should contain original content separate from the blog post.

You never want media to replace your written content, only to enhance it and serve alongside it.

Let’s say you have a post going over the health benefits of spinach. As a companion to the article, you include a YouTube video containing a tasty recipe for a spinach salad. The video doesn’t step on the article’s toes – but instead serves to enhance it by providing a recipe readers can make once they realize how healthy spinach is for them.

The Results

Between August and December of 2016, I used exactly this method to optimize nearly 200 old posts on AvocadoPesto, my girlfriend’s food blog.

Mind you, we did very little in the ways of adding new content, rewriting, or adding images. The primary focus was simply keyword adjustment and following Yoast’s guidelines. On average, optimizing each post took about 10 minutes, so in total the project took around 30 hours.

Here are the results.

Onpage SEO Results

On-Page SEO Results

As you can see, for a long time the blog’s organic traffic was stagnant at around 40k organic visitors a month, even though new content was being produced weekly!

In September, after we started optimizing, there was a noticeable uptick to 55k visitors; an increase of almost 40%!

January, being only half over, is on track to surpass 60k visitors, which would be a 50% increase overall.

Not bad for less than a week’s worth of work.

Concluding Thoughts: How to Re-Optimize Your Old Blog Posts To Boost Traffic

Now that you know my step-by-step blog revitalization process, it’s time to take your old (or dead) content out for a makeover. That way, you can derive more value out of your existing content and start ranking higher in users’ organic search queries.

What I’ve shown you is not something overly technical or complicated and honestly can be accomplished with the help of a dedicated assistant. It’s a paint-by-the-numbers process that’s pretty easy to do once you get the hang of it – and it’s well worth the payoff.

If you have anything to add or share about your experience optimizing existing posts, let us know about it in the comments below.

This article “How to Re-Optimize Your Old Blog Posts To Boost Traffic” was provided here.

I hope that you found the above useful and of interest. You can find similar content on our main site here: superspunarticle.com/blog Please let me have your feedback below in the comments section. Let us know which topics we should write about for you next.

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taskmo · 2 years

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How Businesses can use Customer Support Services

Businesses make extraordinary efforts to gain customers' trust, particularly in the digital age. If you'd like your company to stand out from other businesses, you need to adopt the appropriate customer support service to ensure that customers stay loyal.

If you establish customer retention as an essential measurement of your customer support service you can prevent losing customers.

What is Customer retention?

Customer retention is typically portrayed as a set of actions businesses and organisations employ to increase the number of clients who return and earn greater profits from each customer. In addition to implementing the best strategies to engage clients that focus on building an enduring relationship, employing the correct strategies to increase the retention of customers will propel your company to new heights. In this regard, it is essential to ensure that your customers remain with you, experience an enjoyable experience and will continue to enjoy your services.

How Can Businesses Use Customer Support Services To Improve Customer Retention?

It is vital to have good customer support service that can be seen throughout the world of business and e-commerce. In this article, we'll examine why excellent customer support service is among the most efficient methods of retaining customers for any business, including travel, retail fashion, and many more.

Companies tend to invest the majority of their budgets in acquiring new customers. This implies that the crucial task of keeping current customers happy is often overlooked.

Customers who are satisfied tend to stay loyal to your brand and will make purchases again and share the message with family and friends.

There are many methods to increase the rate of retention for customers; however, I'll review the most effective customer support service strategies and how they can positively impact retention and attract new clients.

Below are 5 Ways Businesses Can Use Customer Support Services To Improve Customer Retention:

Increase KPIs

Users who are already customers are seeking satisfaction, and that is only possible by providing exceptional customer experience and services. Therefore knowing and working to strengthen the connection between the loyalty of customers and the way you interact with your customers during their time with you is crucial. You must be aware of the most critical metrics of customer support service.

Customers want a quick resolution to issues. FRT is the average interval between the first call that the customer makes and the response from the customer support service team. A high FRT indicates that your customer support service team is taking longer to address an issue. This can negatively impact confidence and CX. CRR refers to the ability of a company to keep customers who pay for a specific time. The customers are typically required to evaluate their experiences using an 0 to 5, with five being the highest.

2) Get feedback

Every customer has a set of expectations from the brands they work with. However, how do marketers know what their customers want? Surveys!

Surveys at different points during the buyer's journey could assist in determining if the client is satisfied or dissatisfied with their brand's experience. Unhappy customers are likely to provide detailed feedback on an item or service. Although they are often typically associated with negative experiences, they can be a source of value for your service or product. You should be attentive to what people have to say about your service.

3) Automate the process

Automation can not only help to engage customers and improve customer support service, but it also decreases the expense of marketing. Marketing automation tools can be excellent for maintaining loyal customers, logging every contact, increasing the number of sales, and reducing time. Small companies can reach out to their clients using a CRM program to maintain your leads via email. The business management software can integrate into your website and allows visitors to enter their email addresses for an initial consultation at no cost or to participate in an event or other event.

After a prospect is signed up to receive a consultation via the app, you can create a specific email drip to keep in touch with the lead. So, combining automation and personalization allows you to send relevant messages, improving the quality of your customer experience and retention. This way, you'll never miss the chance to connect with your prospects.

4) Live group sessions

Live group sessions provide an excellent opportunity to gain insights into your intended audience and market. In the past, these meetings were conducted in the presence of a person. In the post-pandemic world, digital platforms such as Facebook, Google Meet, Zoom and many others have proven efficient. These types of sessions enable marketers to solicit feedback on their services and products live in real-time. Be sure to follow these simple guidelines when conducting a live session.

5) Post-sales service

Nobody wants to remain loyal to brands that do not or fail to engage with customers following the sale. It's, therefore, crucial to keep customers engaged throughout the journey they take with you. This is the most effective method to maintain a relationship with your customers. The provision of a top post-sales service is an excellent option for establishing a long-lasting relationship with your customers. This is particularly relevant for small-scale businesses that cannot afford costly marketing campaigns.

In this digital age, brands invest resources and time in acquiring new customers. However, the last thing a company wants to hear is complaints from customers who are already loyal. It can damage your reputation and deter potential customers from trying your product. Therefore, it is essential to respond to your client's needs promptly. Additionally, you can engage with loyal customers by giving them discounts with a promo code or coupon.

Why Is Customer Service Important?

A great customer experience can increase the retention of customers and encourage repeat business. Customer support service can also help improve the likelihood of acquiring new customers by generating positive reviews and word-of-mouth.

Providing customer support service is crucial to increasing customers' value, and overall revenue since most of the revenue is generated by repeat customers. Retention is a benefit more than new customers. This implies that your customer support service and retention strategies should be at the top of your marketing strategies. It doesn't mean that getting new customers should be unimportant, as the growth stage of the business will determine it; however, retention must always be considered.

Additionally, customers who are already satisfied with your product or service can be valuable resources as they will assist in attracting new customers. They could recommend your services to relatives and friends about your products and write glowing reviews to convince people to buy.

Summing up

The most loyal customers aren't the ones who test their product just once or twice. Every business requires customers who remain faithful to the company and will recommend them to friends in their circle. Customers will stay with your company if they continue to find value in your products and services. This is what retention of customers can be all about!

Simple actions such as listening to your customers and improving customer support service can make a huge difference in enhancing your relationship with your customers. Utilize the strategies discussed in this article to maintain loyal customers and increase your revenue from business into the upper levels.

Choose the right Customer Support Service Provider today!

When it comes to customer support service, certain businesses are focused on the performance metrics of handling the volume of calls and queue time; however, they fail to consider the crucial question of whether customer concerns are being addressed and if they are satisfied.

This is an area in which Taskmo has performed exceptionally through metrics focusing on customer support service. Reach out to www.taskmo.com and know how.

#customer service #customer support #b2b services

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leanreadyketogummy · 2 years

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Lean Ready Keto Gummies: It's Time For Full Body Fat Burn

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fenzodigital · 2 years

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The Hidden Perks of Using Instagram Stories for Engagement

Listen up: Instagram stories are the next big thing, and you would definitely like where we are headed!

With more than one billion monthly active users, Instagram is ruling the social media forefront undisputedly. Why is Instagram so popular? Well, it is known for its cool crowd, out-of-the-box content, unique filters, fun live sessions, and super-engaging stories. With more than 3.05 million Instagram users in Singapore, stories have become an integral part of social media marketing in Singapore. With a tap-friendly, intuitive nature, stories have become an addictive way to attract followers.

Instagram did the unthinkable in August 2016. It launched Instagram stories for its audience. Genius or copycat? We would say it was a brilliant step to retain the audience’s attention by making them multiple stories.

Whether it is about the cute and funny content of basic everyday happenings or something related to product or services, there are numerous ways in which stories can aid in social media marketing. Are you still wondering why you should use stories? Here are some stats to back our facts!

There are 5.33 million social media users in Singapore and among all the social media channels, Instagram boasts a better outreach. If your target audience consists of youngsters, Instagram is one of the best platforms to target them.

Still, not convinced about using Instagram stories? Let’s dig a bit deeper!

How can Instagram Stories be a game changer?

If you have used Instagram, you probably already know how the stories are an excellent way to open new avenues of brand awareness. With the mentions, hashtags, location-specificity, music options, stickers, GIFs and whatnot, they have got a major competitive edge over Snapchat. The Instagram stories can add a personalized touch to how you can engage your audience. The stories are in real-time, and you can share more creative content by linking photos, and music, taking polls, asking open-end questions and more.

Did you know according to a study conducted by Microsoft, the average human attention span has dropped from 12 to 8 seconds (yes, humans have an attention span no better than a goldfish)? You can tell your brand’s tale, cater to the new generation of people with shorter attention spans and increase your reach substantially. If you want to delve deeper, here are the reasons why everyone must tap into the hidden potential of Instagram stories:

Build stronger relationships

Instagram stories are the most spectacular ways to engage people. Any content that you put on your story is snackable and when you post regularly through your stories, maintaining a steady presence becomes seamless. The stronger bond you have with your followers, the more people will grow to anticipate what you will come up with. Ranging from the BTS footage to sneak peeks of what’s going on with your brand or life, stories are an exquisite way to show people how you want to be perceived.

Drive traffic to your website

If you run an e-commerce business, or you have a website for better outreach, using your Instagram stories skilfully, can be an impeccable way to drive traffic to your website. Instagram has also rolled out the shopping feature to widen its e-commerce push. Using the “swipe-up” feature, and eye-catching CTAs, you can get direct website traffic. All you need to do is to work with a skilled social media agency in Singapore and they can make your story attractive enough to get more website visitors without any hiccups.

Enhanced brand awareness

As stories are visible at the top of Instagram, they are usually the first thing users see when they open the app. According to recent studies, stories have enhanced the amount of time people spend on Instagram by about 28 minutes. Imagine, remaining at the top of your customer’s minds when they are using Instagram! Now, they would feel like being a part of your brand’s journey, which would, in turn, enhance your brand awareness.

Generate leads

Although Instagram stories last for 24 hours, they can be the cornerstone of growing your pool of leads and prospects. The stories are discoverable. Therefore, people who don’t even follow you can tap on your profile icon to see your posts. You can conduct polls and quizzes for your products, services and opinions and get honest feedback for making your brand better across multiple channels.

It’s a wrap!

Have you ever been like WHAAAAAA, where has all my time gone, while tapping through your Instagram stories? Well, if you want to harness the untapped potential of your Instagram stories, make sure to reach out to the best social media agency in Singapore. Any content you put on your stories can make your brand rock-solid with every passing step. You can maintain a steady online presence and build a stronger bond with your Instagram audience. So, are you ready to enter the story-realm yet?

Sources: https://fenzodigital.com/the-hidden-perks-of-using-instagram-stories-for-engagement/

#social media agency in Singapore

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