I just saw an ad at the gas station (a combination of words which makes me want to commit arson) where a guy said that his mother was in six figure credit card debt and her house was in foreclosure until she won millions in the lottery, "hey, if it worked for her, you should play too!"
That's fucking disgusting. That's CRIMINAL! I can't think of a worse advertisement than scamming poor people in debt with the empty promise of fortune. Forget the placement, if I saw that ad ANYWHERE it would make me want to commit arson followed by self-immolation.
I am intrigued with combining the remnant of memories, fragments of relics and ordinary objects, with the components of technology. It's a way of delving into the past and reaching into the future simultaneously.