[@taylorswift's] epic career-retrospective tour recounting her artistic “eras,” which played 66 dates across the Americas this year, is projected to become the biggest of all time and the first to gross over a billion dollars; analysts talked about the “Taylor effect,” as politicians from Thailand, Hungary, and Chile implored her to play their countries. Cities, stadiums, and streets were renamed for her. Every time she came to a new place, a mini economic boom took place as hotels and restaurants saw a surge of visitors. In releasing her concert movie, Swift bypassed studios and streamers, instead forging an unusual pact with AMC, giving the theater chain its highest single-day ticket sales in history.
Time Person of the Year 2023: Taylor Swift, by Sam Lansky
Taylor's reach can't be understated. She makes waves wherever she goes. Imagine what she could do for the starving and massacred people of Gaza if she asked her fans to call for a ceasefire.