Miyuki wears Emily Temple Cute’s hem dot frill skirt.
It doesn’t seem to be on lolibrary but their page has a very helpfully labeled ‘closet’ section which has the names of pieces recorded.
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I'm kind of confused about the history of ETC, Did it basically start out as a offshoot of Shirley Temple cute in larger sizes for older kids/teens?
Shirley Temple started out as a kid's brand in 1974. They have had a bunch of sublines, but the important ones here are Emily Temple and Emily Temple Cute. Emily Temple was launched as a juniors (older kid's / tweens line) in 1983 and they produced children's size 150 & 160. In the US, this is like how we have the 14 & 16 size in little girl's clothing which can still fit teens and petite adults. Emily Temple 150 and 160 sizing tends to be shorter and more boxy.
Emily Temple 2001
In 1999 they launched Emily Temple Cute which was an adult's line. This was likely either aimed at young people who grew up wearing Shirley Temple and were sad they were sizing out of it, or the mom's of the kids wearing Shirley Temple so they could match, it's not super clear.
Emily Temple Cute in Kera 2002
Emily Temple and Emily Temple Cute were both in production at the same time from 1999-2001. Around this time both also would use Shirley Temple custom textiles.
Emily Temple in 1999
Shirley Temple in 1999 with the same print
Around 2002, Shirley Temple restructured their sublines and dropped Emily Temple. They still made some size 150-160 stuff, but they color coded their stuff by how formal / casual it was instead. Their blue line which made things that looked more like formal wear still made 150-160 size items most seasons, but it was less common from their red and pink casual lines.
Emily Temple Cute made casual and more formal pieces, and continued to do so until 2012.
Emily Temple Cute, Kera 2003
In 2012 / 2013, Shirley Temple was doing really badly. They closed a bunch of stores, filed for bankruptcy and in 2012 Emily Temple Cute became Emily Temple Co., Ltd. and no longer was part of Shirley Temple.
After that point, the two are separate businesses. The new Emily Temple Cute launches an online store in 2013 and becomes much easier to buy overseas at this point.
Emily Temple Cute Webshop 2013
In 2017, Shirley Temple launched Shirley Temple for Ladies, which is another adult's brand. ST for Ladies is much more "grown up" than ETC, with more toned down motifs.
Shirley Temple for Ladies 2022-2023
Shirley Temple Sister, which exists today, is their current size 150 & 160 brand. However, the current models for the brand are quite young.
The middle model is a model for their toddler (children's) line, while the left and right models are modeling their sister (tween) line, I believe.
Emily Temple and Shirley Temple Sister are both shorter and more boxy shaped than Emily Temple Cute and Shirley Temple for Ladies.
tl;dr version - Yes, Emily Temple Cute is an adult's brand that is an offshoot of Shirley Temple, the children's brand.
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Fellow lolitas : does anyone have any info on this Emily Temple cute corduroy OP ? From the wash tag, I deducted it was probably from 2012, but can't find anything in ETC's 2012 archives that ressembles this.
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Emiru wears Emily Temple Cute’s unknown fur trim crown jsk in grey x black.
It also came in a black x white version.
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ETC 2013 Candy and Biscuit Print
I purchased this dress on Lacemarket a while back and didn't look at the photos close enough before doing so. I thought I had purchased the ivory colorway even though it was clearly pink in the photos. I plan on reselling it as I am only interested in the ivory but while photographing it for the listing I decided to make a quick mannequin coordinate with it.
JSK- Emily Temple Cute Cardigan- Angelic Pretty Purse- Swimmer Brooch- Miss Point Keychain- BTSSB Necklace- Metamorphose
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