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stagnate-03 · 20 days

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Design Thinking in End-to-End Market Research Project Management

In the world of business, understanding your customers is paramount. It's not just about having a product or service to offer; it's about knowing what your customers need and want. This is where market research comes into play. But what if there was a way to elevate market research to a whole new level, making it more effective and customer-centric? Enter design thinking.

What is Design Thinking?

Design thinking is a problem-solving approach that prioritizes empathy for the end-user. It encourages creativity, collaboration, and iterative learning to develop innovative solutions. While traditionally associated with product design, design thinking can be applied to various fields, including market research.

Applying Design Thinking in Market Research

When it comes to end-to-end market research project management, incorporating design thinking principles can lead to more meaningful insights and actionable results. Here's how:

Empathize with Customers: The first step in any design thinking process is empathy. Take the time to truly understand your customers' needs, desires, and pain points. Conduct interviews, surveys, and observations to gather qualitative and quantitative data.

Define the Problem: Once you've gained insight into your customers' perspectives, clearly define the problem or challenge you're trying to solve. This could involve identifying gaps in the market, understanding customer preferences, or exploring new opportunities.

Ideate Creative Solutions: With a clear understanding of the problem, brainstorm potential solutions with your team. Encourage creativity and divergent thinking, exploring a wide range of possibilities without judgment.

Prototype and Test: Develop prototypes or mock-ups of your ideas and test them with real customers. This could involve conducting focus groups, usability testing, or A/B testing to gather feedback and iterate on your designs.

Iterate and Refine: Based on the feedback received during testing, refine your prototypes and iterate on your ideas. Continue to gather feedback and make adjustments until you've developed a solution that meets the needs of your customers.

Integrating Design Thinking into End-to-End Market Research Project Management

So how can design thinking be integrated into end-to-end market research project management? Here are some practical tips:

Start with the End User in Mind: From the initial planning stages to data collection and analysis, keep the end-user at the forefront of your decision-making process. Design research methods that allow you to gain a deep understanding of their perspectives and preferences.

Collaborate Across Teams: Break down silos and encourage collaboration between different departments, including marketing, product development, and customer service. Each team brings unique insights to the table, contributing to a more holistic understanding of the market.

Prototype Early and Often: Don't wait until the end of the project to test your ideas. Develop prototypes or concept tests early in the process to gather feedback and validate assumptions before investing significant time and resources.

Be Open to Iteration: Embrace a mindset of continuous improvement and be willing to iterate on your ideas based on feedback from customers and stakeholders. This flexibility allows you to adapt to changing market conditions and customer needs.

Measure Impact: Finally, measure the impact of your market research efforts by tracking key metrics such as customer satisfaction, brand perception, and sales performance. Use this data to refine your strategies and inform future decision-making.

Incorporating design thinking principles into end-to-end market research project management can lead to more customer-centric insights and ultimately drive business success. By empathizing with customers, defining problems, ideating creative solutions, prototyping and testing, and iterating based on feedback, organizations can develop innovative products and services that resonate with their target audience. So why not harness the power of design thinking to transform your market research efforts today?

To know more: global market research company

project management service company

survey programming company

#onlineresearch #marketresearch #datacollection #project management #data collection company #business #survey research

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teamarcstechnologies · 21 days

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Protect your research from start to finish with our comprehensive End-to-End Research Fraud & Risk Management solutions. Stay ahead of potential risks and ensure the integrity of your work every step of the way.

Book a demo: fraud prevention solution

Sample Management Platform

panel management platform

#market research #onlineresearch #samplemanagement #panelmanagement #communitypanel #fraud detection #datainsights #datacollection

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sathya32 · 7 months

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EXPLANATION OF DATA SCIENCE

Data science

In today's data-driven world, the term "data science" has become quite the buzzword. At its core, data science is all about turning raw data into valuable insights. It's the art of collecting, analyzing, and interpreting data to make informed decisions. Think of data as the ingredients, and data scientists as the chefs who whip up delicious insights from them.

The Data Science Process

Data Collection: The journey begins with collecting data from various sources. This can include anything from customer surveys and social media posts to temperature readings and financial transactions.

Data Cleaning: Raw data is often messy and filled with errors and inconsistencies. Data scientists clean, preprocess, and organize the data to ensure it's accurate and ready for analysis.

Data Analysis: Here's where the real magic happens. Data scientists use statistical techniques and machine learning algorithms to uncover patterns, trends, and correlations in the data. This step is like searching for hidden gems in a vast treasure chest of information.

Data Visualization: Once the insights are extracted, they need to be presented in a way that's easy to understand. Data scientists create visualizations like charts and graphs to communicate their findings effectively.

Decision Making: The insights obtained from data analysis empower businesses and individuals to make informed decisions. For example, a retailer might use data science to optimize their product inventory based on customer preferences.

Applications of Data Science

Data science has a wide range of applications in various industries.

Business: Companies use data science to improve customer experiences, make marketing strategies more effective, and enhance operational efficiency.

Healthcare: Data science helps in diagnosing diseases, predicting patient outcomes, and even drug discovery.

Finance: In the financial sector, data science plays a crucial role in fraud detection, risk assessment, and stock market predictions.

Transportation: Transportation companies use data science for route optimization, predicting maintenance needs, and even developing autonomous vehicles.

Entertainment: Streaming platforms like Netflix use data science to recommend movies and TV shows based on your preferences.

Why Data Science Matters

Data science matters for several reasons:

Informed Decision-Making: It enables individuals and organizations to make decisions based on evidence rather than guesswork.

Innovation: Data science drives innovation by uncovering new insights and opportunities.

Efficiency: Businesses can streamline their operations and reduce costs through data-driven optimizations.

Personalization: It leads to personalized experiences for consumers, whether in the form of product recommendations or targeted advertisements.

In a nutshell, data science is the process of turning data into actionable insights. It's the backbone of modern decision-making, fueling innovation and efficiency across various industries. So, the next time you hear the term "data science," you'll know that it's not just a buzzword but a powerful tool that helps shape our data-driven world.

Overall, data science is a highly rewarding career that can lead to many opportunities. If you're interested in this field and have the right skills, you should definitely consider it as a career option. If you want to gain knowledge in data science, then you should contact ACTE Technologies. They offer certifications and job placement opportunities. Experienced teachers can help you learn better. You can find these services both online and offline. Take things step by step and consider enrolling in a course if you’re interested.

Thanks for reading.

#datacollection #datascience #datacleaning

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naviganttechnologies · 7 months

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Market Research Services

Are you looking to gain a competitive edge in your industry? 🚀

Marketing research services provide invaluable insights into consumer behavior, market trends, and competitor analysis. With this information, you can tailor your marketing strategies to target the right audience, optimize your campaigns, and identify lucrative opportunities for growth. As a Marketing outsourcing company, Navigant offers a full suite of market research operations and data analytics solutions to clients.

Just let us know where you need support, and we’ll step in and take care of the rest.

Book A Meeting: https://meetings.hubspot.com/sonal-arora Web: www.navigant.in Email us at: [email protected] Cell: +91 9354739641

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factretrieve · 1 year

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The 9 Best Free Online Survey Tools That Made Gathering Feedback Easy

As a business owner or marketer, what is one of the worst missteps you can make? Having too much faith in your thoughts and opinions. In reality, research shows that there are mismatches between what marketers believe customers want and what customers really want.

Then How? and what is the most effective technique to acquire a true sense of your target market? Conducting online Surveys. You’re surely aware that surveys are one of the most efficient methods for gathering customer feedback. However, creating and distributing them can be a completely different challenge.

Your team could waste days, if not weeks, trying to create a great survey if you don’t have the necessary tools. Even so, the quality and design of your hand-made questionnaire may fall short of professional standards.

Instead, your team requires a survey creation tool to assist them in creating a professional and effective feedback loop.

Why online survey tools?

Customer and employee satisfaction are critical to the success and longevity of most businesses. As a result, you should make it a habit to obtain feedback from these groups regularly to:

Conduct new market research.

Collect feedback on the caliber of your customer service.

Request product feedback from your current or potential customers.

Determine employee satisfaction.

For instance, you can use consumer feedback and use it to give your brand authenticity. Knowing what customers think of your company can help guide important branding decisions and give you ideas on how to best appeal to your target market.

Moreover, learn what your company is doing well and what areas you need to prioritize and work on. Survey results can help you improve your customer experience and influence your marketing decisions.

In addition the fact that surveys can serve as a form of customer engagement if it is implemented correctly. Therefore, to handle it efficiently, we can systemize this using an online survey tool.

The good news is that your company will not have to spend any money to implement this tool. There are numerous free options available to your team for creating a survey.

Pick the nine best free online survey tools you can use to stay on top of your customers’ needs.

#digitalmarketing #factretrieve #business #datacollection #dataanalysis #customerfeedback #onlinebusiness #technology #emailmarketing

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crestdatays · 11 months

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With the proliferation of cloud native applications, organizations today are dealing with an abundance of data from various sources. Collecting and analyzing this data effectively has become crucial for businesses to gain insights and make data-driven decisions. In this blog post, we will explore the best practices for data collection and analysis in the age of numerous cloud native applications, and how Crest Data Systems’ solutions can help organizations optimize their data strategies in this evolving landscape.

#DataCollection #DataAnalysis #CloudApplications #CrestDataSys #CloudSolutions

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hirinfotech · 1 year

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“Looking for a reliable and affordable way to extract data from Grubhub’s website? Look no further! Our web scraping services can help you gather crucial data from Grubhub’s website, allowing you to understand your customers better and improve your marketing strategy. From menus and pricing to customer reviews and ratings, our team can extract the data you need to stay ahead of the competition. So why wait? Contact us today to learn more about our web scraping services and start getting the data you need to succeed!

For more information, https://hirinfotech.com/website-scraping/ or contact us at [email protected]

#webscraping #marketing #dataanalysis #datacollection

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analystavengers · 1 year

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The rice milling market refers to the industry that produces rice as a staple food product by removing the outer layers (husk, bran, and germ) to produce white rice. The demand for rice milling services has increased due to the growing population and increasing consumption of rice as a staple food. The market is expected to grow due to the increasing demand for rice, particularly in Asia, Africa, and South America. Factors such as government support for the development of the rice milling industry, increasing investment in research and development, and technological advancements are also driving the growth of the market.

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btambda · 1 year

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When Your data speak, you run for cover; BT-Ambda can help you shelter...

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mactionconsulting · 3 days

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Interactive Content: The Next Frontier in Market Research

In the digital age, market research has undergone a significant transformation. Traditional methods such as surveys and focus groups are being supplemented, and often replaced, by interactive content. This dynamic approach, including tools like surveys, quizzes, and polls, is reshaping the way organizations engage with their audiences and gather critical data. The interactivity not only increases engagement but also enhances the depth and reliability of the data collected. Let’s explore the pivotal role of interactive content in modern market research, with practical examples highlighting its effectiveness.

For further reading please click on the link below :

https://maction.com/interactive-content-the-next-frontier-in-market-research/

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the-14media · 11 days

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#Data #Privacy #GDPR #DataCollection #CCPA #DataDeception

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teamarcstechnologies · 27 days

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How online survey help in overcoming offline survey challenges?

In the realm of data collection and market research, surveys are an invaluable tool for gathering insights from respondents. Traditionally, surveys were conducted offline, involving face-to-face interactions or paper-based questionnaires. However, the advent of the internet has revolutionized the way surveys are conducted, making online surveys increasingly popular. This transition from offline to online surveys has brought about significant benefits, helping researchers overcome various challenges associated with traditional survey methods.

Accessibility and Reach: Offline surveys are often constrained by geographical limitations and logistical constraints. Conducting surveys offline requires physical presence, making it difficult to reach a diverse and geographically dispersed audience. In contrast, online surveys transcend geographical boundaries, enabling researchers to reach a wider and more diverse pool of respondents. With online surveys, researchers can target specific demographics, regions, or niche populations with ease, thereby enhancing the accessibility and reach of their surveys.

Cost-effectiveness: Offline surveys incur substantial costs associated with printing questionnaires, travel expenses for fieldwork, and hiring personnel for data collection. These costs can quickly escalate, particularly for large-scale surveys or those targeting a broad audience. Online surveys offer a cost-effective alternative, eliminating expenses related to printing, distribution, and on-site data collection. Researchers can design, distribute, and collect responses for online surveys at a fraction of the cost of their offline counterparts, making them a more budget-friendly option for research projects of all sizes.

Time Efficiency: Offline surveys often involve lengthy processes, including manual data entry, transcription of responses, and data analysis. These time-consuming tasks can delay the research process and prolong the time-to-insight. Online surveys streamline data collection and analysis processes, reducing the time required to gather and analyze responses significantly. With features such as automated data capture, real-time reporting, and built-in analytics tools, online survey platforms facilitate rapid data collection and analysis, allowing researchers to generate insights more efficiently.

Flexibility and Customization: Offline surveys are typically static in nature, with limited scope for customization or dynamic adjustments. Conversely, online surveys offer unparalleled flexibility and customization options, allowing researchers to tailor survey questions, format, and design to suit their specific research objectives. Online survey platforms provide a range of features such as branching logic, skip patterns, and multimedia integration, enabling researchers to create engaging and interactive surveys that capture richer insights from respondents. Moreover, online surveys can be easily updated or modified in real time, enabling researchers to adapt to changing research requirements or respondent feedback seamlessly.

Data Accuracy and Quality Control: Offline surveys are susceptible to errors such as incomplete responses, data entry mistakes, and respondent bias, which can compromise the accuracy and reliability of the findings. Online surveys incorporate built-in validation checks, error prompts, and response validation mechanisms to ensure data accuracy and quality control. Researchers can set predefined response formats, enforce mandatory fields, and implement skip logic to minimize errors and improve data integrity. Additionally, online survey platforms offer advanced features such as randomization, response weighting, and quota management, further enhancing the reliability and representativeness of the data collected.

In conclusion, the transition from offline to online surveys has transformed the landscape of data collection and market research, offering researchers a more accessible, cost-effective, and efficient means of gathering insights from respondents. By leveraging the benefits of online surveys, researchers can overcome the challenges associated with traditional survey methods and unlock new opportunities for innovation and discovery in their research endeavors.

To know more visit our website:

online market research platform

Also read:

panel management platform

Online Project Management Platform

fraud detection and reporting tool

#market research #onlineresearch #samplemanagement #panelmanagement #communitypanel #datacollection #onlinesurvey #fraud detection #datainsights

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conclave-030 · 14 days

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Explore the future of data processing through market research insights. Discover trends, challenges, and opportunities shaping the data landscape.

To know more: Outsource Data Collection Services

Global Market Research Firm

#market research #datacollection #project management #surveyresearch #data processing #datainsights

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naviganttechnologies · 13 days

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Are you looking to gain a competitive edge in your industry? 🚀

Marketing research services provide invaluable insights into consumer behavior, market trends, and competitor analysis. With this information, you can tailor your marketing strategies to target the right audience, optimize your campaigns, and identify lucrative opportunities for growth. As a Marketing outsourcing company, Navigant offers a full suite of market research operations and data analytics solutions to clients.

Just let us know where you need support, and we’ll step in and take care of the rest.

Book A Meeting: https://meetings.hubspot.com/sonal-arora Web: www.navigant.in Email us at: [email protected] Cell: +91 9354739641

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factretrieve · 1 year

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Top 6 Best Data Collection Tools That Make Your Analysis Better

The fundamental necessity for data collecting is to collect high-quality evidence that strives to answer all of the concerns posed. Businesses and management can derive quality information from data collection, which is required to make informed decisions.

The process of gathering, measuring, and evaluating data from various sources to answer research questions is known as data collection. Researchers can use the insights gained from the data collection process to evaluate outcomes, forecast trends, and explore possibilities. Collecting data is the most essential aspect of research for a researcher. The type of data collected may vary depending on the subject of study.

Hence, Collecting data on the relevant information can improve your business workflow. However, you may find the data collection process time-consuming and costly, but proper strategies can make it easier. As electronic media and the internet continue to evolve, online sources become increasingly accessible for gathering data and reusing it for further research and decision-making.

All right, let’s dive in. Today, we’ll show you how to use data collection tools that make it easy to collect different types of data.

What Are Data Collection Tools?

Data collection tools are devices or instruments for gathering data. Different Data collection tools use various techniques as their primary working principles. Not all tools are capable of functioning on all types of techniques. These tools are more developed especially for gathering specific types of information by applying individual data collection methods.

It is important to select data-gathering tools since research is conducted in several ways and for several use cases. The ultimate purpose of data collecting is to collect high-quality evidence that can be analyzed to produce convincing and reliable answers to the questions addressed.

Types of Data Collection

Before delving into the various forms of data acquisition. It is important to note that data gathering is divided into two major categories: primary data collection and secondary data collection.

1. Primary Data Collection

By definition, primary data collection is the collection of raw data at the source. It is the process of gathering original data collected by a researcher for detailed research purposes. It can be divided into two categories such as qualitative research and quantitative data-gathering methods.

Qualitative Method

The qualitative research methods of data collection do not involve the collection of data that involves numbers or a need to be deduced through a mathematical calculation, rather it is based on non-quantifiable elements like the feeling or emotions of the researcher. An example of such a method is an open-ended questionnaire.

Quantitative Method

Quantitative approaches are presented numerically and must be deduced mathematically. A questionnaire with closed-ended questions, for example, might be used to arrive at values to be calculated mathematically. Also included are correlation and regression methods, as well as mean, mode, and median.

Now you may have a brief understanding of what is Primary data Collection and its categories Qualitative research and Quantitative method. Let us look at the different primary data collection methods:

Interviews

In this method of data collecting, The researcher will ask questions to a specified group of people, either directly or via phone or email. It is one of the most prevalent methods of acquiring information.

Surveys

It is a great option to directly ask customers questions. There was a time when you had to hand in paper questionnaires, wait for responders to complete the survey, then manually collect and analyze each one. Fortunately, there are online survey tools that simplify the entire procedure. With online survey tools, you can build surveys in minutes, receive responses in real time, and even evaluate the results using the reporting dashboard. Surveys can be shared using email, social media, or web forms.

Focus Groups

A group of six to a dozen people are interviewed at the same time. A moderator will discuss the topic and lead the discussion forward. The presence of a large number of relevant individuals at the same time can encourage good debate on the subject. It assists the moderator and researchers in uncovering information that they may not have considered previously. As they gather ideas from many sources, the researchers gain a more balanced perspective.

Observation

Direct observation is also a low-cost method of data collection. You must devise an appropriate mechanism for making the observation. Non-responsive participants are not a concern when conducting the simple observation. If the observation does not require interpretation, the model does not necessitate considerable training for the observer.

Polls

Polls are an excellent way to quickly gauge the mood of your audience. They can be single or multiple-choice questions, and because they are usually brief, you can readily elicit a large number of responses. You can embed polls on multiple platforms, and once the responses are collected, you can share the results with the participants to see where they stand in comparison to others.

Social Media Monitoring

Another excellent source of customer data is social media. You can acquire significant insights into your customers’ interests and motivations by learning which other brands they follow, what common features they have, and the kind of interactions they have on forums. The analytics engine incorporated into most social media platforms delivers extensive and organized insights from many sources.

Online Tracking

Your website and mobile app are great places to capture client information. You can gain vital insights into your website visitors’ behavior by collecting over 40 data points from them. This information will tell you how long they spent on the site, which pages they viewed, which areas of the site they clicked on, and so on. You can improve your website and mobile app by better knowing your clients’ demands.

Online Marketing Analytics

Your marketing campaigns can be used to gather a lot of useful information. The marketing tool you use will provide you with information on who clicked on the advertisement, what device they used, when they clicked, where they came from, Demographics, and other details.

Delphi Technique

Here, forecasts produced by specialists in the niche are given to market professionals together with their estimates and assumptions. Depending on the new information that they are exposed to, these experts might change their projections and assumptions. The final demand projection is determined by the collective opinion of all specialists.

2. Secondary Data Collection

Secondary data collection, on the other hand, refers to the gathering of second-hand data by someone who is not the original user. It is the process of gathering already published data, such as books, journals, and/or web portals. It is substantially less expensive and easier to collect in terms of convenience.

There are no specialized methods for this, unlike primary data collection. The researcher collects data from a variety of sources, including the following:

Business magazines

Sales reports

Business journals

Financial statements

Government records

Customer personal information

Distributor feedback

Benefits of Data Collections Tools

When you get your hands on the correct online data-collecting tool, you’ll realize what you’ve been missing. When you don’t have a framework in place, it’s difficult to grasp the potential of these products since their reach is so vast. Below, we will examine some of the numerous advantages that such data analytics technologies provide to businesses of all sizes and stages.

Research integrity: A crucial reason for gathering data, whether quantitative or qualitative, is to guarantee that the integrity of the research topic is maintained.

Decision-making: To reduce the risk of decision-making errors, proper data must be obtained so that the researcher does not make uninformed decisions.

Reduces the possibility of errors: The use of appropriate data collection procedures decreases the possibility of errors.

Saves cost: The researcher will be able to devote time to gathering the necessary data. Otherwise, they may work on the project for months or years only to discover that it is not possible at all.

Supports change: Repeated data collection ensures that you are aware of any changes that may be required or the introduction of new information depending on the data that has been collected.

Here are the Top 6 Data Collection Tools That Help You Make Informed Decisions. Data-gathering apps are an important aspect of doing secure and reliable research. Choose data-gathering software that provides accurate results and a thorough evaluation so you may tweak the data to acquire information. Choose the best data-gathering software to make your data-collection process easier.

#digitalmarketing #dataanalytics #datacollection #tools #automation #decisionmaking #ideas #factretrieve #future #businessgrowth #onlinebusiness

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hirinfotech · 2 years

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Extract Video Game Data from the Steam Game Store

Steam is an online video game platform in which players can access 30,000 games from AAA to indie and everything in between. We scrape or extract the following data fields from Steam Game Store - App Name, Developer, Early Access, Reviews URL, Reviews, Release Date, Publisher, Price, Metascore, ID, Genre and more.

For more information, visit our official page https://www.linkedin.com/company/hir-infotech/ or contact us at +91 99099 90610

#steamgame #videogamestore #datascraping #hirinfotech #datacollection #bigdata #webscraping #game #pcgame #videogames #data #america #sweden #usa

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