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corymolloy · 2 years

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𝗪𝗵𝗮𝘁 𝗜 𝗟𝗲𝗮𝗿𝗻𝗲𝗱 𝗙𝗿𝗼𝗺 𝗔𝗴𝗼𝗿𝗮’𝘀 𝗧𝗼𝗽 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿𝘀… In April, I attended an event in Palm Beach Florida for ad professionals and copywriters. We ate delicious meals, had great conversations, and spent time with lots of wonderful people. My favorite part of the event was when Todd Skousen asked us to – pick winner and loser headlines. I loved it… And I was able to pick them correctly nearly every time. Because I was mentored by one of America’s top hypnotists, who taught me to rate words and phrases for their strength and emotional appeal and to write my ads in – 𝗧𝗵𝗲 𝗠𝗼𝘀𝘁 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹, 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲, 𝗣𝗿𝗲𝘀𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗪𝗮𝘆 𝗣𝗼𝘀𝘀𝗶𝗯𝗹𝗲. It’s been a game changer for me and my clients ever since. Yet because people react 2.5x more to fear, loss, and pain than to reward and gain – many copywriters have been going with a negative approach in their ads and headlines. While some products may do well – (when carefully done) every one of the financial winners had a positive headline (like the ads I write). Because we all buy when we are in a positive state. After his presentation I got with Todd and asked about one of their ads. It turns out my favorite financial ad of the year - is their biggest winner. “𝗗𝗼 𝗡𝗢𝗧 𝗕𝘂𝘆 𝗕𝗶𝘁𝗰𝗼𝗶𝗻... 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗧𝗛𝗘𝗦𝗘 𝟯 “𝗡𝗲𝘅𝘁 𝗚𝗲𝗻 𝗖𝗿𝘆𝗽𝘁𝗼𝘀” 𝗖𝗼𝘂𝗹𝗱 𝗕𝗲 𝗘𝘃𝗲𝗻 𝗕𝗶𝗴𝗴𝗲𝗿.” Notice the headline builds authority by saying 𝗪𝗵𝗼 it’s for and 𝗛𝗼𝘄 it benefits… The 𝗪𝗵𝗼 is someone who wants to make money investing yet feels left out – because they didn’t see the Bitcoin trend soon enough. Now they’ll get a second chance – with 3 new coins set to skyrocket. #Cryptos #Bitcoin #DirectResponse #Sales #Marketing #Investing #FinancialOffers #EffectiveAdvertising #CoryMolloy #JoniMolloy #Business #DirectResponseCopy #CopywritingTips #Copywriters #EffectiveAds #Advertising #BuildYourBusiness #GrowYourBusiness #PresentationIsEverything #Websites #EffectiveAdvertising #EffectiveCommunication #SalesCopy #SalesLetters #LandingPages #Headlines #BrilliantAds #Video #Travel #Family (at Palm Beach, Florida) https://www.instagram.com/p/CfCWm5CP7ju/?igshid=NGJjMDIxMWI=

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hexileservices · 3 months

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Fact Of The Day!

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Visit:- https://www.hexileservices.com

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#fact #DidYouKnow #hexileservices #WebsiteDesign #webdevelopment #buildyourbusiness

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moasli786 · 4 months

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BUILD YOUR BUSINESS WITH [ EUKHOST ] CHRISTMAS EXCLUSIVE OFFER

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View On WordPress

#AMERICA #buildyourbusiness #business #CHINA #christmas #christmasoffer #eukhost #followformore #GERMANY #SOFTWARE #subscribe #SWITZERLAND #uk #WEBHOSTING

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fatpunkstudio · 10 months

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FPS Brand Repeat for USA client Berges Awning. Brand repeats bring versatility and dynamism to your business. Apply them to any area, scale them to any size and change them to any colour. The combinations and applications are endless. Hire us via link below.

www.fatpunkstudio.com

#FPSBrandRepeat #BergesAwning #FatPunkStudio #businessgrowth #businessdesign #businessbrandingspecialist #businessbranding #brandexpert #brandingexperts #designagency #patternobserver #patternmaking #buildyourbusiness #design #dope

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reichseinistschoen · 1 year

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#AffiliateMarketing #buildyourbusiness #failure #freeonlinetool #Love #onlineMarketing #Retirementfund #retirementplan #secondcareerprogram #secondcareers #secondincome #seniorcitizen #substituteincome #Success #workingfromhome #workingonline

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chennaishark · 1 year

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23 things to start doing in 2023... Double tap if you like it! Follow @muthu_ocean (http://www.instagram.com/muthu_ocean) Turn on post notification Tag a friend of yours Save to see later Fair use" for purposes such as criticism, Comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing." We do not own all the material we're posting on this channel. Any copyright issue dm @muthu_ocean #businesslifestyle #startupideas #businesssupport #buildyourbusiness #startbusiness #entrepreneurminds #entrepreneur101 #entrepreneurquotes #successtips #successdiaries #newyearsresolution #changeyourlife #monkmentor #20s #20yearsold https://www.instagram.com/p/CnE_neQPSvn/?igshid=NGJjMDIxMWI=

#businesslifestyle #startupideas #businesssupport #buildyourbusiness #startbusiness #entrepreneurminds #entrepreneur101 #entrepreneurquotes #successtips #successdiaries #newyearsresolution #changeyourlife #monkmentor #20s #20yearsold

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prnv-services · 1 year

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Inviting franchise

Join as Franchise of PRNV Services Now in #Hyderabad📍 . Enjoy a Special Discount💰of 42% on Actual Cost 𝐑𝐬. 𝟓𝟗𝟗𝟎 /- . Use this Limited Time Offer! Pay Just 𝐑𝐬. 𝟐𝟒𝟕𝟖 while Joining Today! . Franchise Benefits👇 ✔️Zero Investment to Start Franchise ✔️Get 25% Commission on First Time Enroll / Renewals ✔️Access to Work in any Area within GHMC ✔️Get Required Training by Our PRNV Services Team ✔️Enjoy Monthly Payments . 📞𝐂𝐚𝐥𝐥 𝐔𝐬 @ +𝟗𝟏 𝟗𝟔𝟎𝟑𝟓𝟓𝟖𝟑𝟔𝟗 .

#Secundrabad #hyderabadfranchise #growyourbusiness #buildyourbusiness #businessowner #franchisehyderabad #franchiseinhyderabad #businessinhyd

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gemsondisplay · 1 year

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Custom Printed Boxes Fast - 72 hours from date of approval Affordable - printing cost starting at $0.18 Low Minimums! Our printing department offers you an excellent business solution. For a minimum investment, you can explore the world of custom branding. Check out our printing department today #printing #black #Boxes #jewelryboxes #jewelry #ring #branding #buildyourbusiness #smallbusiness https://www.instagram.com/p/Cmw6bONuNjK/?igshid=NGJjMDIxMWI=

#printing #black #boxes #jewelryboxes #jewelry #ring #branding #buildyourbusiness #smallbusiness

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thatagentmullins · 1 year

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Another great night with some of our favorite business partners here in the community! Thank you @graceroyalsellsflorida & @colebuildersconstruction for having us! We look forward to the next one! #ameliaisland #realtors #fernandinabeach #teamwork #newconstruction #newhome #sellinghomes #lovewhereyoulive #luxuryrealestate #professionaldevelopment #lovewhatyoudo #floridaliving #christmasparty #thankful #dreamhouse #sellingsunrises #buildyourempire #buildyourbusiness #businesswomen #loveyourhome #livelaughlovelife #lovewhatwedo #lovewhereyouliveai (at Cole Builders) https://www.instagram.com/p/Cl-Px25tQ1w/?igshid=NGJjMDIxMWI=

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dyggtheway · 1 year

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B2C or P2P – Why is it better?

How to locate and develop leads with individuals instead of business owners. Reaching out to professionals and those developing their careers in any field can be a slippery slope. Although B2C has a separate set of rules, many favor it.

What is B2C (Business to Consumer Marketing)?

In contrast to B2B, B2C assumes that you are contacting individuals based on your current product or service user demographics rather than industry focus. For example, suppose you own a company that sells report-writing software. Your product can benefit a large number of industry professionals, and it is tiered to meet enterprise-size demands. However, you've noticed that the majority of your paying customers are mid-level marketers.

Quarterly sales data reveals there are freelancers, college students, and entrepreneurs that could also benefit from your product on a smaller scale. You wisely decide to redirect your prospecting focus on social media and other types of social platforms utilizing a professional account. Perhaps you even create a Facebook group with your business name to attract independent users.

Finally, you take the time to develop your business blogs to bridge your website and email marketing campaigns. With text-to-video Artificial Intelligence, you are even able to repurpose your posts to a YouTube Channel. You aren’t overwhelmed because you have tapped the common denominator which allows seamless social extensions without a lot of extra work.

The main distinction in this scenario is that you are a business that has a product or service that appeals and applies to customers who have not established their presence in a specific industry, but they are making professional moves. They can use your products and services to advance their ambitions, goals, or needs.

Marketing is a Mindset

What is P2P Marketing?

This is when you, Joe/Jolene CEO of “Coolest Company Ever” take a day off and become just good old Joe/Jolene Smithers, skateboarding Disk Jockey from Santa Monica.

In short, while you are out casually living your best life, you are a consumer with buying power of your own. You may realize you can reach prospects by returning to basic human requirements.

Can your service or product be used to improve personal development or relationships? Seeing your company from both sides of the counter can help you better understand all the hats we truly do wear.

Why P2P?

P2P prospecting can be more fun. With P2P, you can be a consumer again and use grassroots methods of raising awareness to your products and services. Then there is the numbers factor. There are more people than businesses, and people love to socialize. If you are approaching this type of marketing in your business, you can really reap the benefits, especially if your product or service has “off-grid” relevancy.

Thank you for reading; please follow or subscribe.

Additional resources here.

#online business opportunity #affiliate marketing #b2b lead generation #peertopeer #luxury #make money online #off the grid #buildyourbusiness #entrepreneur #entreprenuership #happy #social media marketing #digitalmarketing

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onedigitalposh · 2 years

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Unlock your potential

Go to the next level with DigitalPosh .

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Consistently posting engaging content and being consistent are the two best ways to grow a social media page.

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I will help you with an analysis of social media marketing for your business!

#Instagrammarketing #Linkedin #Facebookads #Businessideas #Creativedesign #Branding #Design #Socialmedia #Buildyourbusiness #Socialmarketers

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evisionmediasusanfriesen · 2 years

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How to Choose a Developer for Your Small Business Website

I get asked to do website estimates a lot, and sometimes, it’s downright heartbreaking to hear from people who are struggling with how to choose a developer for their website.

Whether they’re aspiring entrepreneurs or small business owners, I get contacted all the time by people who feel they were ripped off by their previous webmaster and are very reluctant to hire someone new for fear of the same thing happening again.

Some of these people have decided to do all the work themselves, and they’re struggling terribly trying to learn a whole new profession. Then, they end up calling me out of sheer frustration, as nothing is working, and things are worse off than before.

One time I was having a conversation with someone on a completely unrelated topic, and he asked me what I did. When I responded, he blurted out, “I hate web developers.”

I cringed.

But I didn’t take too much offence to this, as no matter what you do for a living, there are always going to be people in your industry who are really great at what they do, some who just do enough to get by, some who only think they know what they’re doing, and still, others who are intentionally ripping people off!

Sadly, the web development industry is certainly no different.

So, if you’re unhappy with your current web developer, and you want to learn more about how to hire someone to build a website, then you should definitely keep reading.

In this article, I’m going to explore several different options you may want to consider, discuss the benefits and drawbacks of each option, and provide some valuable tips that will help you find the perfect complement to your team.

READ: What Kind of Website Does My Business Need? Pre-designed or Custom?

When you’re thinking about what kind of web developer to hire, it helps to know what kind of website you actually need.

So, if you want to learn more about what kind of website your business needs, then this article is definitely for you.

It explains the difference between pre-designed and custom WordPress websites and explores the pros and cons of each option.

Keep reading here.

If You Want to Know How to Choose a Developer, You’ve Got to Know What Kind of Help You Need

There are many different kinds of web developers out there, and some are more worthy of that title than others.

That being said, making the wrong choice can be very costly.

So, if you want to prevent this from happening, you’ve got to understand all your options.

With this in mind, below I look at four potential options, including the benefits and drawbacks of working with them, and why they might be the right choice for your small business website.

1. The WordPress VA (Virtual Assistant)

This person has figured out WordPress pretty well. They know how to install a WordPress theme (either free or purchased) and can make some modifications to that theme to help match the colours of your brand. They will probably have a pretty good understanding of what plugins are available to match your needs, as well.

The Benefits: Typically, hiring this kind of developer will cost you considerably less per hour than someone who’s qualified to work as a full-stack web developer. Putting together small-sized sites is their specialty.

The Drawbacks: Often, WordPress is all that they know, and rarely do they know any HTML or CSS, which would allow them to customize your website, or add any extra bells and whistles that you want to have. So, if you’re going to choose this option, don’t expect anything spectacular.

Also, keep in mind that oftentimes, purchased themes are so rigid that even moving an element from one part of the page to another is impossible to do for someone with this type of limited knowledge.

Another drawback is that VAs tend to have limited knowledge of all of the aspects that make a successful and effective website. For instance, they are not experts in brand positioning, design, copywriting, SEO, or content marketing. If they were, they would be charging more and promoting themselves as such.

When to Hire Them: You would want to hire a WordPress VA when you are not interested in a fully branded/customized website. If you accept the fact that your ability for customization is going to be severely limited, and you’re okay with that, then this option might be for you.

But remember, if you’re working with someone who only has this amount of knowledge, you’re basically going to get whatever the theme preview shows, aside from some minor colour, text, or image changes.

Below, I’ve included a couple of examples of these kinds of WordPress themes.

As you can see, when you look up these themes, you’ll find screenshots of how they’re going to look on a finished website.

But don’t forget – if you’re working with a WordPress VA, then what you see on the screenshots of these themes is pretty much what you’re going to get.

You could also make this choice if you are already well-versed in marketing strategy, copywriting, and branding, and can simply tell your VA what needs to be done.

In any case, you should anticipate them having limited knowledge in some or all of these areas.

2. The Programmer

This person is what I lovingly call a tech geek. We have a few of these types on our team and we would not be as successful as we are without them!

The Benefits: They know programming inside and out. They live, eat, sleep, and breathe this stuff, and will therefore be able to customize your website however you see fit, at least in terms of how you want it to look and function.

The Drawbacks: They can build you a fully functional website, no problem. But don’t expect it to look pretty! When it comes to branding, marketing, copywriting, design, and layout, most of them are pretty much clueless (sorry, tech geeks).

This means you will probably need to hire someone else to help with those areas if you are not equipped to handle them yourself.

When to Hire Them: If you have a complex website in mind that needs to be customized to fit your needs, then it wouldn’t be a bad idea to hire this kind of developer.

Whether it’s an eCommerce engine, membership site, or a database-driven tool, a fully trained and experienced programmer will be able to deliver what you need.

But don’t forget, they’re not going to have design acumen, or be able to help you build your brand, so if you don’t have this stuff fully fleshed out, you might have a problem.

3. The Freelancer

Typically, freelance web developers have more than enough knowledge to be able to design and develop a decent website.

How do I know this?

Well, besides the fact that I’ve worked with my fair share of freelance contractors over the years, if they weren’t able to do this, they certainly wouldn’t be able to make a living as a freelancer. And even if they were just doing it in their spare time, if they were completely inept, it wouldn’t be worth their while.

However, locating a reliable freelancer is often like finding a needle in a haystack. If you can find one, that’s amazing, but they’re usually few and far between.

In any case, some of the best places to find freelance web developers include Fiverr, Upwork, and Guru.

The Benefits: First off, hiring a freelancer could cost considerably less than some of the other options out there.

Moreover, freelance web developers will usually have enough programming expertise to be able to handle most customizations and challenges that come up, and will not need a plugin for every single function (which could bog down your site’s performance).

As I said above, if they didn’t have this level of expertise, it would be practically impossible for them to make a living, which is why most of them tend to be pretty competent.

The Drawbacks: Even though they may appear to know a lot about web development, it’s not possible for one person to be really good at everything.

As I already mentioned, it’s rare to find a really good designer who’s also a great developer (they do exist, but they are a rare breed), so you’re probably going to have a particularly tough time finding someone with all these skills.

That being said, you will likely need to have someone else on your team who is well-versed in marketing and copywriting, so you can offset any weaknesses the developer may have.

When to Hire Them: If you’re able to find a knowledgeable and reliable freelancer, then you will undoubtedly have a great asset on your team, and they can probably save you some money, as well.

But don’t forget that you’ve got to be aware of what their limitations are so you can offset those areas with other people on your team.

So, make sure to take stock of their skillsets, or lack thereof, and consider what the real cost will be, if you do have to compensate for any of their shortcomings.

4. The Web Development Agency

There are several different types of web development agencies out there, but for the sake of this article, I’m going to focus on the category we fit into, which would be boutique web development agencies.

I mean, if you’re looking for a big-name agency that only multi-billion-dollar corporations would use, then you probably wouldn’t be reading this article anyway.

In any case, if you’re interested in hiring an agency, and you want to learn more about how to choose one that’s right for your business, you should check out our article on How to Choose a Marketing Company That’s Right for Your Small Business.

The Benefits: A boutique web development agency is not just a one-man show, and it’s not focused solely on building websites. It’ll consist of a team of professionals that can offer all of the different areas of expertise your business needs for an effective marketing strategy.

Typically, these areas include:

Copywriting

Brand Design

Graphic Design

Strategy Consulting

Search Engine Optimization

Website Design and Development

Content Marketing and Lead Generation

Social Media Marketing and Management

So, the main benefit of working with a web development agency is that you’ll have access to a team of people with various areas of expertise that can work together to create a seamless strategy.

You don’t have to hire a separate individual or company for each aspect of your marketing, and as a result, everything should be more comprehensive and consistent.

In addition, once you let them know about your needs, goals, and the nature of your business, they will already know what is needed and can discuss options with you to create something that is a perfect fit.

This prevents you from having to know what is needed yourself or spend time keeping tabs on every member of your team, which will allow you to focus more on building your business.

Another benefit is that collectively, the team will have in-depth knowledge of your brand and brand voice so that no matter what your needs are, they can consistently deliver that brand messaging across all mediums. This consistency has a powerful impact on how your business is perceived and the amount of trust it elicits.

The Drawbacks: Depending on which agency you want to hire, the price point might be outside of your budget. That being said, no matter what agency you choose, make sure to do your research.

Always ask for referrals, and spend some time talking to them, so you can decide if this company’s going to be able to deliver what’s promised. If they are expensive, but they have a good reputation for being on time and on budget, then the extra costs could balance out in the long run.

When to Hire Them: Hiring a web development agency could be one of the best things you’ll ever do when creating a new business. It will give you peace of mind that your new venture is going to get going on the right foot, right off the bat.

It may seem pretty expensive, but if you look at the bigger picture, it will likely save you a lot of time and money in the long run if you make this initial investment in your business.

My final piece of advice is to do extensive research on any agency or developer you’re thinking about hiring.

Why do I keep harping on this point?

Well, just like every other industry, the world of web development is full of scammers and charlatans just waiting to pull a fast one on you.

Many people will claim to be developers, when in reality, all they know is how to use a website builder like Wix, Weebly, or Squarespace.

As I already mentioned, references and reviews are very important in this industry, so if there’s an agency or developer you want to work with, make sure to speak with their clients, and scour the Internet for reviews, so you can have a better understanding of what it’s like working with them.

As you can see, on our website we have a ton of testimonials from clients, and we wouldn’t hesitate to put potential clients in contact with some of them if they made that request.

Whatever you do, if you’re looking to hire an agency or developer, you’ve got to do whatever you can to ensure they have a high level of experience and skill, so you know they’re going to build the right website for your business.

This is vital, because at the end of the day, the quality of your website – both in terms of its design and how it’s coded – is incredibly important on so many levels.

With that said, you have to ensure that whomever you hire understands how to design and build a quality product for you.

Otherwise, you could end up wasting a lot of time and money and be faced with having to go through the whole process over again.

Are you looking to hire a web development agency to build your small business website? We’ve been building websites for more than 20 years. Contact us today or schedule a free 30-minute consultation with me to learn more about what we can do for you.

To your business success, Susan Friesen

#websitedevelopment #businesswebsites #businesstip #buildyourbusiness

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