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#also people who post screenshots of tags saying 'this has 10k notes to me' and going 'omg stop it guys dont do this to me teehee'
sodrippy · 1 year
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people who turn off reblogs once their posts get big are boring you cant post on the annoying people website and then be all like omg theres annoying people in my notes
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I read your post about not letting kudos and hits upset us. I try to think this way but I'm curious about something else. I've written many fanfics for my fandom and they're all "flop". I don't mind that honestly. But then some writers have written only one fic about the ship I do and and it gets hundreds of kudos. How do some writers achieve that when I'm doing the same and it doesn't get the same response. What else can I do?
I’m afraid I can’t give you a definite answer about what you should do or why this person’s work is more popular, but what I can give you are some advice and, from my experience, some reasons that might explain why other’s works receive more hits and kudos.
start with why other writers’ works are more popular when it’s the same characters, same ship, same fandom. there are various factors at play that might be it;
maybe the person already has large audience base prior to their posting about the fandom you’re in, I know a few authors who already have these sorts of loyal readers that would read any work the authors posted even if they (the readers) were not in that fandom.
maybe someone, anyone, decided share the link to this person’s work on Tumblr or Twitter (X) or any social media platform, and it kind of became viral, thus it drew in lots and lots of readers. it could take just one person, didn’t necessarily have to be the author themself, to share the link among the fandom as a recommendation, or maybe a screenshot of one sentence from the fic that they liked, what happened next is that the replies were filled with people asking for the link.
tags and summary are important factors when people are looking for a fic to read. so maybe this person’s work is tagged with the content people were looking for? maybe their summary grabbed people’s attention or curiosity?
these are just what I can think of over the top of my head.
as for what you can do to gain more readers, I’ve never seen your work so the advice I can give will be a general one; I believe the trick lies in summary, tags as well as the format of one’s work.
when it comes to AO3 (I assume it’s your platform?), tags and summary are the main things people use to determine whether or not they want to click on the fic.
tag your content properly, what characters or pairings it’s about, as well as what the readers will find upon reading your work (you don’t have to spoil it, only the general tags that will give your readers an idea of what they’re in for).
summaries are just as important. there are no “rules” obviously, and I’m not telling you or any writers what to do. though a little advice that I personally take is that you use this little summary section AO3 gives you to do anything to make sure it stands out and that people will see it and want to click on it. that means leave “author’s note” out of the summary section. folks, AO3 summary is the first glimpse into the fic itself that people will see prior to clicking on it, most of the time, people look at the summary to see the author’s writing style and if what’s written, plotwise, grabs their interest. personally, when I see an author use “summary” as a place to write “author’s note”, chances are, I will scroll past that fic as I am interested in what the fic is about, not what the author has to say about their opinion on said fic or their personal life or anything (there’s an author’s note section for that) and if I can’t get a glimpse of what the plot is about or what the author’s writing style is from the summary section, then I won’t click on it, and will look for other fic that can get me interested instead.
moving on to fic format, again, I am not telling anyone what to do here. this is only a suggestion, an advice I’ve learned and want to share: when you write your fic, make sure to use line and paragraph spacing. if your 10k word long fic is one long block of text with no paragraph break, chances are, people will back away from it entirely. also, if it’s two different characters talking with dialogues, don’t put all of their dialogues in one paragraph. for instance, a paragraph for character A’s dialogue, then another separate paragraph for character B’s dialogue and so on.
and I think that’s it for my advice? however, I’ll say this again that the secret to truly enjoying your role as a fanfic writer is that you only focus on yourself. write whatever you want for yourself. it doesn’t matter if this person’s work is more popular, because fanfics and fandoms aren’t a competition. you are your main audience. just have fun creating the stories you want to create for you.
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cindylouwho-2 · 4 years
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RECENT NEWS, RESOURCES & STUDIES, May 2 2020
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Welcome to my latest summary of recent ecommerce news, resources & studies including search, analytics, content marketing, social media & Etsy! This covers articles I came across since the late April report, although some may be older than that. I will do my best to keep posting these at least once every 10 days if not sooner. 
Have any topics you would like to see me cover in more detail? Drop me a line here on Tumblr, or email me through my website. I’m also on Twitter and YouTube if you prefer social.  
TOP NEWS & ARTICLES 
If you sell on Etsy, this is your reminder that the Offsite Ads program kicks in on May 4, and people who make under $10K a year on Etsy can opt out if they want to avoid the additional fees. I have a summary here. 
Issues with mail delivery during the pandemic continue. Canada Post has suspended on time delivery guarantees and warns of December level volume.  USPS is not shipping to 113 countries, including many APO addresses. 
I am still interested in posting articles and lists of resources for small businesses and artists during the pandemic, so please pass on any good resources you know about. HubSpot did a page for Australia, and one for the United States.  See my previous edition for a longer list. 
ETSY NEWS 
Mask sales have created a huge boom for Etsy, but also some busts. “Suddenly millions of people were logging on to Etsy, searching for masks nine times every second, the company calculated.The site was not ready for the rush….There are now 50,000 sellers on Etsy who have each sold at least one mask; 10,000 have sold at least 100. Etsy staff spent time calling the most popular sellers to weed out scams, but also to ensure well-meaning sellers were not over-promising.” There have been many threads from sellers whose shops were de-indexed due to both bots and to Etsy wanting to limit their sales until they catch up on open orders, creating a lot of complaints at a time when their customer service response is hugely delayed. 
Some sellers report receiving listing credits for masks, although several who received money did not sell masks, and many others who did sell masks got nothing. 
Another Seller Handbook post on what people are looking for while they are under lockdown (TL;DR: home decor, activities, bath & beauty) , as well as suggestions for how you can pivot your shop. They include the top search terms for each area; some examples: washable paper towel, garden, birthday gift,  printable wall art, puzzle, board game, puzzle adult. “As shoppers transform their living spaces for multifunctional uses like working, exercising, and homeschooling, they’re looking for cozy comfort as well as fresh, on-season style updates that offer mood-boosting appeal….113% YoY increase in searches on Etsy for “home office...127% YoY increase in searches on Etsy for “indoor garden...“Face mask” was the top searched term for the last five weeks (as of April 23, 2020)” Finally, “In recent Etsy buyer research, one third of shoppers who anticipated purchasing on Etsy in the next three months reported planning to buy gifts.” [Although the article doesn’t mention this, I strongly recommend emphasizing somewhere in your shop that you can send the order directly to the gift recipient, if you sell giftable items but sales are down right now. I am getting a lot more requests for gift notes than usual, and more people are paying for tracking so they know when the gift arrives.]
A study says that 30% of Etsy sellers do not save for emergencies, and 74% want Etsy to help them when emergencies arise. 
Two new features for users of Etsy’s USPS labels: free pick up requests, and easy customer return labels. 
Etsy launched an exclusive collection with Joseph Altuzarra. 
SEO: GOOGLE & OTHER SEARCH ENGINES 
Moz just came out with an excellent guide to keyword research that you all should at least bookmark to come back to later, even if you don’t do keyword research now. The introduction contains a good definition of long tail with a graph; “Only about 20% of the keywords people search for will be popular "head" terms. The majority of keyword phrases will be less-frequent, long-tail keywords.” There’s even a downloadable 2-page cheat sheet on the basics at the end. 
There may have been a Google search update around April 16, but I am mostly posting this article for the graphs showing search volatility in the past 1-2 months; those changes in the second half of March into early April seem to be mostly user-driven due to the pandemic, rather than algorithm changes. 
Backlinks are not all created equal, and time is sometimes one of the factors in weighting them. [text and video] 
This analysis of near 12 million Google search results turned up some interesting correlations with ranking. Not surprisingly, sites in first place have many more backlinks on average than the other sites on the same page. It was a bit surprising to learn that page loading speed didn’t correlate with ranking at all (that may change once everyone goes to mobile first indexing in the fall), nor did using the keyword in your title tag. “Pages in Google’s top 10 results contain 65% to 85% of the keywords that they’re ranking for in their title tag. However, we found very little (if any) correlation between keyword-optimized title tags and higher rankings on the first page.”
Google may delay its move to complete mobile-first indexing by September, depending on how sites are managing due to the recent disruptions.
Some businesses are moving the money they spent on advertising over to SEO, because there is a longer-term payoff vs. a short term impact from someone seeing an ad on a given day. Good SEO can get you ranking on many search engines for years, if you are lucky. 
(CONTENT) MARKETING & SOCIAL MEDIA (includes blogging & emails) 
Not surprisingly, the top times for social media traffic have changed during the pandemic; here’s an updated list. 
Thinking of starting a YouTube channel? Here’s a beginner’s manual including screenshots on how to set it up, as well as tips on YouTube SEO & other marketing tactics. 
Don’t know what to put in your email newsletters? HubSpot picked 17 examples they think are awesome. 
Facebook rapidly revamped & expanded its video chat option to compete with Zoom & Houseparty, called Messenger Rooms. Note that “Room calls are not end-to-end encrypted, but Facebook says it does not view or listen to calls.” The are also working on the ability to charge people to watch live streams. 
Twitter had a good first quarter but the stock still fell because it does not look like they are recovering from the pandemic effects very quickly. 
ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS) 
As mentioned in my last edition, Google Shopping is now offering free listings on its US platform, and rolled out a bit early for some even though the start date was given as April 27. Your Etsy listings will not be shown in the free ads if you opt out of Etsy’s Offsite Ads program, and you are not allowed to add marketplace listings to GS yourself, but this may be something you are interested in for your website, if you sell to the US. Some tips on setting up Merchant accounts correctly for this here and here, and optimizing your listings here. If your standalone is on Shopify, they have instructions here. 
As ad prices are dropping for some items on some platforms, it has become easier for small businesses to start campaigns, especially experienced online sellers who can now take advantage of the ecommerce boom. [I agree with this for the right types of items or service, but I don’t think it is going to work for everything.]
New to online advertising, and don’t know where to start? HubSpot has a good introductory overview here, with details on the main options available. 
Google is offering ad credits to small & medium sized businesses as pandemic relief, starting in late May. Note that you need to have been running ads last year with Google to be eligible. . 
Google Ad users will soon need to submit proof of identity & location, starting with US users. The move is to help prevent scammers and increase transparency. Early response to the announcement is mixed. 
Facebook is no longer forcing advertisers to use its Campaign Budget Optimization, meaning businesses will continue to be able to set different budgets across all of their campaigns. 
STATS, DATA, OTHER TRACKING 
If you have an ecommerce site built with Wordpress, here’s how to track your email newsletter clicks through Google Analytics. 
And for your ecommerce site, the best alerts to set up in GA. 
Bing Webmaster Tools has a great feature that tracks traffic to connected accounts other than your website or blog - but Twitter has been removed from this list. 
There are far more Instagram analytics apps than I thought. 
ECOMMERCE NEWS, IDEAS, TRENDS 
Many ecommerce platforms/website providers are being pressured to reduce the fake COVID-19 disinfectants on their sites, including eBay, Facebook, Shopify & Alibaba.
There is a new app that lets buyers shop with multiple businesses who run their sites through Shopify, called Shop. Among other things, it will feature businesses local to the user: “A recent survey of global consumers by Ernst & Young found that 34% of respondents are willing to pay more for local products amid the pandemic.”
Shopify’s stock is flying high right now, and it has become the second-most valuable company in Canada, in part due to the surge of sign ups after the start of the pandemic. 
Since page loading speed is important to buyer conversions as well as SEO, if you have a Shopify site, you will want to read about which themes are the fastest & slowest to load. A few are ridiculously slow, & you will want to consider your goals if you are thinking of using them. 
Jeff Bezos has moved back to managing Amazon operations due to the pandemic. “Bezos was also personally involved in Amazon’s decision to suspend third-party vendors from shipping non-essential items to Amazon’s warehouses, helping ease the load on workers so that they could more efficiently ship goods like baby products, groceries, pet supplies and personal care products.  He also signed off on Amazon’s move to halt tactics it normally uses “to encourage customers to put more items in their shopping carts”.
Meanwhile, Amazon VP states that Amazon has done a lot for sellers during the pandemic, including suspending “repayment of all Amazon Lending loans for sellers in the United States and the United Kingdom until April 30.” I guess that is why their profit fell to only $2.5 billion in the first quarter of 2020 despite their gross sales being up 29% due to the pandemic buying. 
Amazon’s pilot program for verifying new sellers by video calls is continuing; contrary to previous reports, they say they are not using facial-recognition technology, but they are checking photo ID against the video call. 
eBay has extended its suspension of most seller performance standard rules until June 19 for sellers in the UK. They are also extending their free listing offers, and after banning mask sales are now apparently envying Etsy’s sales and are encouraging sellers to make fabric masks.They are also planning a way to confirm sales that involve local pickups [podcast & transcript]. 
eBay had lower 1st quarter results than they & others had predicted, so the stock went down. Here is the call transcript for those interested. 
BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 
The pandemic sales trends have switched from hoarding essentials to food & home comfort items. “As spring eased toward summer, cooking at home also began to include gardening. "We see continued growth in gardening," said Ventry. ... Growing herbs, he said, played well with the home cooking trend, too. "We saw similar trends from 2008 to 2010, during the recession."
Ecommerce sales are way up, perhaps 50% up in the US right now, and some of these people will continue their increased online shopping, so it is a good time to launch many types of new campaigns. (warnings - some “not safe for work” language) 
HubSpot has been producing a weekly pandemic report on its customers core business stats, such as website traffic & sales rates. They speculate that we might be seeing a bit of an overall recovery as of last week. 
MISCELLANEOUS
There are still more good work-from-home articles coming out that can also be relevant for those of us who have been doing this for a while now. Using a schedule to be more productive is a common topic. As is managing to be productive with kids around. 
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sebastiianstan · 6 years
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Tumblr content school: why you don’t always get notes and how to (potentially) get a bit more
So in recent weeks, I’ve seen quite a few posts floating around that centre around the same subject: content creators, mainly gifmakers, not gaining followers as quickly as they would like to and/or not getting as many notes on their original content as they would like to. Most recently I’ve seen people share their like-to-reblog ratio, with a call to users to also reblog content instead of just liking it, which would result in more exposure and recognition for the creator.
Now, while all of those feelings are perfectly valid and you’re obviously allowed to post whatever you like on your blog, the conversation around this is quite unnuanced and, at times, a bit uninformed. I’m not claiming to be some kind of expert, but having been a content creator (gifmaker) on this platform for quite a few years, with my own small share of popular gifsets floating around and having built both my own blog an two fansites/group blogs to at least moderate success, I do think I have a certain degree of insight re: getting notes, so I thought I’d put in my two cents. Please note that I’m not making this post to be condescending in any way, or even to tell you what to do/how to create content, but I thought I’d help as much as I can, based on my own experience.
Below the cut are 1. reasons why I think gifsets don’t always get the number of notes you wanted/expected them to, and 2. tips on creating and posting content in a way that will potentially get you more notes.
Why you might not be getting (a lot) of notes
So let’s start with some general trends re: gifsets not getting as many notes as you’d like/expect, and not as many as they would have maybe a few years ago.
1. Tumblr is past its peak
Based on experience, I’d say fandom Tumblr reached its peak in 2015-2016, and was riding that out in 2017. I’ve mainly been a Marvel blog in recent years, so I can’t speak for other fandoms, but Tumblr was... wild in the lead-up to and aftermath of Captain America: Civil War (2016). Wonder Woman (2017) was a similar situation on the DC side of things. 
New Marvel releases (like Ant-Man & The Wasp, Avengers: Infinity War and probably most notably, Black Panther) still get a lot of traction and fandom definitely isn’t dead on Tumblr, but I feel like 2015-2016 were definitely peak years. I only recently returned from a year-long hiatus; I stopped being active in late 2017 and even then my dashboard wasn’t quite as active as it was a year before that. Upon returning here about a month ago, most of my mutuals from back in the day had also become inactive and a lot of gifmakers I used to follow were not creating content anymore.
So it boils down to this: I think it’s very likely that the amount of active users within your fandom has diminished significantly as compared to two years ago. A set that may have gotten 10k notes within a few days in 2016 might now only get half of that.
2. The URL thing
This is a sad truth, but it does seem that having a semi-canon or canon url does at least help with getting a larger amount of notes on your content. I have no tips on getting a canon url (I got very, very lucky with this one), but this is a simple observation I have from over the years. Url trading/selling has basically become a genuine business due to this - canon urls are in high demand.
More importantly, what I can say is that it’s smart not to change your url too often. Becoming a popular content creator on this platform is basically the same as building a brand - and a brand has an easily recognized name. Once you have a url you are happy with, try to stick to it for a while. When you change your url, links break on reblogs of your old gifsets, by the way.
3. The like-to-reblog ratio has always been unbalanced
For as long as I can remember, posts have gotten more likes than reblogs. If your ratio is 2-to-1 or 3-to-1, trust me, you are doing perfectly well for yourself! Again, as with my first point, this might have gotten a bit more extreme since 2016, but it’s not a new thing.
4. Popular users support each other
Obviously there’s nothing wrong with this (in fact, I love that we all support each other), but yes, in general big/popular blogs are friends with each other and tend to reblog each other’s content, which can be discouraging for smaller or aspiring content creators on the platform.
However, please be aware that these big blogs built up the following they have by posting content for years and it just takes time. Also, know that most users on here actually really enjoy being tagged in your posts - so if you gif a movie or tv show you know a popular user (that you follow) likes, tag them in it and if it’s high quality content (I’ll touch on this later), they’ll probably reblog it.
Tips on getting more notes
Alright, on to part two: my personal tips on getting more notes. These are strictly based on my own experience, and as a repeat of my disclaimer earlier: I am genuinely trying to share my knowledge; none of this is with the intent of being a condescending know-it-all.
1. Don’t look like you’re complaining
No matter what the intent behind your post about your lack of notes and/or followers is, it’s very likely you’re going to come off entitled or ungrateful. I’ve personally unfollowed multiple users who post consistently about reaching their next thousand, who make angry/frustrated posts when their followers don’t increase as quickly as they’d like to, when they lose followers, etc. I understand that the hustle is frustrating, but posts like these are really quite annoying for your followers; you’re complaining about followers you don’t have to followers you do have, who are then more likely to unfollow you because it looks like you’re complaining. Your mutuals might understand why you’re posting this, but others probably don’t.
When it comes to posts about like-to-reblog ratios, which I’ve seen a fair few of recently, please consider a couple of things. 
When you ask people to reblog your post instead of liking it, you are essentially telling them what to put on their own blogs.
A lot of users on here have carefully curated content; while some users simply blog about everything they like, others stick to a certain set of subjects/movies/tv shows. If they see a post they like that doesn’t fall into those categories, they’ll give it a like to keep track of it and show their appreciation, but won’t put it on their blogs. You can’t tell people to reblog something they don’t want to.
You’re essentially asking people that you do not really personally care about to do something for you. Most of the likes you get on your post are likely from people that you do not follow yourself. I’m not saying that you hate your followers or don’t care for them, but you can’t really ask anything of a user that you don’t even follow yourself.
Look at it this way: Tumblr is basically a mini society, with its own market in the form of content creation. The ones who have a few thousand followers, and who get a few hundred or a few thousand notes on their posts are already the lucky ones. If you’re a user who gets hundreds/thousands of notes on their posts (even if it’s not as many as you like or deserve), you should keep in mind that the vast majority of users on here are small blogs that don’t have the traction that you have. If you post a screenshot of the like-to-reblog ratio on a post that has 2k notes, they’re going to think, “what on earth are you complaining about?”
Posts like these can really only backfire. I don’t think it’s likely that a lot of users will suddenly start reblogging instead of liking because of them. I know those posts are getting traction, because your mutuals and fellow content creators understand your frustration (believe me, I do too!), so they reblog/like/comment on it, but you’re essentially in an echo chamber of content creators. Anyone outside of that circle will not understand it and might unfollow you because of it.
2. Quality
Another disclaimer: I’m not implying that the people who have made posts about notes/followers don’t make HQ gifs. This is simply the “tips on getting notes” section of this particular post, so that’s what I’m doing. Veteran gifmakers can skip this section because I won’t be presenting anything new here.
Here’s the thing: high quality gifsets get notes. I know that what constitutes a HQ gif is subjective, but there is a consensus on this amongst big blogs, so I will summarize it below.
Make gifs from high-quality video sources. If 1080p is available, use that. Don’t gif from videos below 720p. Also, the larger the t*rr*nt file, the higher the quality. If a 1080p t*rr*nt from a movie is under 2GB in size, it’s probably not decent enough to gif from.
Use the new dimensions. Tumblr changed from 500px to 540px over 3 years ago now I believe, and all the big blogs use these dimensions. I rarely see sets like this anymore, but some users do still hold on to the old dimensions. Obviously, you should do what you like, but know that you’ll get more notes if you make the switch.
Do not skip frames. If you use screencaps, extract 25 frames per second. If you are an ‘Import video frames to layers’ kinda gal, like me, import all frames.
Sharpen your gifs! It makes an insane difference. My faq section links to a sharpening action.
Your frame delay should be 0.05. If you have a low amount of frames, you can get away with 0.06, but do not make your gif any slower than that. It will look unsmooth.
Go for natural coloring, where you simply brighten up the gif and enhance the colors (beware of whitewashing tho). I know that using PSD’s from resource blogs is tempting, but it’s very likely they will not work for the particular scene you’re giffing. It’s best if you learn to color yourself and adapt your coloring for every set. Also, it’s up to you what you think is pretty, but extremely vibrant and extremely pale coloring isn’t very popular anymore. Natural is the way to go. (This is with the exception of those gorgeous color edits people have been making recently. Y’all are queens & that shit is hard to make yo!)
If your gif is larger than the 3mb limit, NEVER sacrifice colors in the ‘Save for web’ window. Always delete frames to lower the size of your gif.
Just saying, but Photoshop CS5 has been known to make the best gifs.
For beginners out there, please don’t be discouraged. I’ve been making gifs for years, and they were absolute shit in the beginning. It just takes time to learn, but if you stick to it, you’ll get there.
3. Concept over quantity
Allow me to draw a comparison with YouTubers here - I think we all prefer YouTubers who post one well fleshed out video a week (for example, Safiya Nygaard) over YouTubers who post an okay video every day.
I think a lot of users think the way to get notes and followers is to post a gifset every day. This probably does work to an extent, but I personally think it’s better to come up with original concepts that you post every few days.
When you watch a movie, you can make five gifsets out of scenes from that movie, or you can come up with a concept. For example, parallels between scenes, parallels with other movies, the best lines of a certain character, etc. This takes more work, but sets like these are highly appreciated because they’re original, and they tend to get more notes.
This doesn’t apply to new releases, as you are probably among the first to gif a particular scene, but if you’re giffing a scene from a movie that’s been out for a while, you’re very likely not the first to do it. People will see it, realize they’ve already reblogged something very similar, and keep scrolling. But if you come up with a new idea, that’s what’ll get you more traction.
To give you a personal example; I recently rewatched all of the cap films. Now, I could have giffed popular scenes like “I could do this all day” or “I’m with you ‘til the end of the line”, but that’s been done before... a lot. Instead, I came up with this, and got 6.5k notes. I haven’t posted that many new sets on my blog recently, but posting content like that has gained me some followers and new mutuals.
4. Timing
All this requires is keeping an eye on your dashboard and taking note of when most of the people you follow are online. I sometimes see European content creators posting their sets smack dab in the middle of the day. Lemme tell y’all something: the Americans are sleeping.
I’m in timezone GMT+1. My dash wakes up around 5pm. I never post before 6pm - I’ll post anywhere between then and midnight, so feel free to convert that to your own timezone. The scheduling feature on posts comes in handy if you’ll be asleep or at school/work around that time.
If you post when Tumblr isn’t active, your set will drown in all of the other content, so be smart about timing.
5. Strategic tagging
It seems that a lot of users still don’t know this: only the first five tags on your post show up in tags on Tumblr. Anything past the first five will only be useful for your own tagging/archiving system, but will not show up in any tracked tags.
So first point: always use the most prominent edit tag for the fandom you’re posting in. Examples are #marveledit, #hpedit, #filmedit. These are frequently used, and often tracked by big blogs.
Second point: figure out who the big fansites/group blogs are, and if they track a tag, tag them. Make sure you follow them, obviously. If your post is funny, you might wanna tag bob-belcher (#bbelcher) as well - this blog is popular across fandoms and posts content from all over!
Third: tag users who you think will like your post. Don’t be thirsty with this. Again, only do this if you follow them. Tagging 2-3 users is ok, but don’t be out there tagging 8 to 10 blogs on your post. Not only is that a little pointless (because only the first five tags will show up), it also makes you look thirsty. Users might not appreciate this, and ultimately might not reblog your post because of that. Also, try not to tag the same users on every single one of your posts.
6. Popular content
If your fandom is niche, so is your content. That’s perfectly fine; don’t feel pressured to post about anything that isn’t your passion.
But if your goal really is to get more notes and followers, create content from fandoms that are big on the platform. Examples are Marvel, Harry Potter, Star Wars, film blogs, etc.
7. Join a fansite/group blog
Every big fandom on Tumblr has one or multiple fansites/group blogs. I recommend you figure out who they are for your fandom, and apply to one that’s accepting new members. You’ll likely get in if your gifs are HQ.
I know this sounds a bit counterintuitive, as you’ll be posting content on another blog that will be getting the notes and followers from it, but it actually is a good way to gain more exposure. These blogs have large amounts of followers, and they usually allow you to reblog your own content to them, as long as you’re active. I think it’s a great way to get your content out there.
Alright, time to wrap up this post. I’m not personally calling out anyone who has made posts about followers, notes, like-to-reblog ratios, etc. I’ve seen at least 15 of those posts in recent weeks so I’m just reacting to a trend I’m seeing, by presenting a potential solution to a problem people seem to be having. 
My last tip is this: if notes and followers on Tumblr are making you feel down or frustrated, maybe it’s time for a little hiatus or a step back. In the end, you are not getting paid for this and your popularity on the platform has no bearing on your real life. This is supposed to be a fun outlet for your passions and interests, not a source of frustration and anger. Don’t take it too seriously! You’re doing amazing sweetie.
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