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1970 Mercury Cougar

1970 Mercury Cougar Eliminator 428

Mercury El Gato Concept, 1970. A fastback proposal for the future of the Cougar presented at the Chicago auto show, the El Gato (Spanish for cat) kept the “side spear” from the first generation Cougar mixed with LTD full width taillamps broken on the left by a racing-style filler cap. Meanwhile Mercury's product planners were sending the production Cougar in an entirely different direction.

When Dinosaurs Ruled the Roads.

Reader’s Digest - November 1973

1970 Mercury Cougar XR7 - 02/15/23

The XR7 is one of the rarest and most lavish trim options for any Cougar - but a rust-free nearly all-original 1970 model with low miles and low wear is even rarer. This example sits in a shed on the property my dad rents, owned by the couple we rent it from. Several hundreds of people have probably offered large sums of cash for it, but the only deal we've ever been offered was to pay 100K for both the car and the house. You can imagine just how quickly my dad backed down from that. So the Cougar shall sit for probably another 40 or 50 years - or perhaps until the olden shed it sits in collapses on top of it. What a shame - this car is probably worth around the kind of money they were asking for it if someone could or would care for it, like it so rightfully deserves.

Stratofreighter III - IV

Canon FT-QL

Kodak Gold 200

8.20.2019

I wish this photo had turned out, but between it being extremely hot and humid in the cockpit and the Minolta lens I was testing out being of generally poor quality, it was just too out of focus for me to put in my main series.

For those unaware, this is a C-97G “Stratofreighter” cargo aircraft (converted from a KC-97G aerial refueling aircraft) on display outside of a hotel in rural Wisconsin.  The hotel is situated next to what was once an airport, and appears to have been a place for pilots to congregate in the 1960s and ‘70s.  Documentation online is sparse, but based on photos on display at the hotel, pilots would often meet at the hotel and park their aircraft on the front lawn in this era.

This C-97′s claim to fame is that it was used in a Mercury Cougar advertisement with Farrah Fawcett in the mid-1970s, hence the nose art.  In the late 1970s, it was bought by the hotel owner to be used as a café and flown into the small airport, where it was just barely able to manage the landing.

The café plan was never carried out, and instead it sits on the front lawn as a display piece that visitors (and birds) can go into.  It has degraded somewhat over the years due to neglect and visitor abuse, with many controls in the cockpit no longer functional (though I recall the ailerons still worked as of these photos).  The airport has long since closed (presumably sometime in the 1980s), and is now used to store construction equipment.

Farrah and her cougar

1974 XR7-Mercury

1970 Mercury Cougar

1970 Mercury Cougar Eliminator

Mercury Cougar Eliminator, 1970. The Eliminator trim level was introduced in 1969 replacing the Cougar GT, for 1970 the standard engine for Eliminator became the 351ci V8