Tumgik
#where nobody in the future will be able to read our documents because the technology is outdated
hipstersbleedroses · 2 years
Text
“we need to digitise our files to keep them forever” people at work tell me. meanwhile i find carefully labelled floppy disks in our achive that nobody can read anymore. i pull out the files from 1949 next to it. its paper. i can still read that because the technology didn’t go out of style 30 years ago.
1 note · View note
imjustthemechanic · 5 years
Photo
Tumblr media
Glockenspiel
Part 1/? - Transmission Part 2/? - The Sandhill Hotel Part 3/? - Piccadilly Part 4/? - The Future Part 5/? - Too Late Part 6/? - The Mystery of the Missing Time Machine
Peggy was of the opinion that they shouldn’t discuss conspiracies and time machines in a public place if they could possibly help it, weather gods on the subway notwithstanding.  Toulouse cheerfully bought them each a cup of coffee and a pastry, and they returned to the Lambeth Wilton hotel.
“We need another time machine,” Peggy said, once they’d settled down around the suite’s dining table.  “HYDRA has one, but there’s also the one we came here by, the one in the bunker in the Sierras.  Even if we didn’t make it back they wouldn’t have gotten rid of it, because the SSR never gets rid of anything.  The fact that we did demonstrably make it back means we will probably keep it on purpose.  It must still exist, or at the very least, there must be a record of it.”
Howard was nodding.  “Much faster than having to invent one myself, and more likely to be compatible with theirs.  After seventy years, though, where can we find the records?”
Peggy had some idea where to start looking, but before she could say so, Toulouse spoke first.  “They’re online!” she said.  “Black Widow put all of SHIELD’s stuff on Wikileaks.”
“What’s that?” Peggy asked.
“It’s a website full of stolen documents,” Toulouse explained.  She opened up her laptop computer and turned it on.  “After the Avengers exposed HYDRA’s plans to kill everybody, Black Widow uploaded all their records so we could see the shifty stuff they’d been up to.  We just have to look up time machine plans.”
Toulouse probably meant that to sound reassuring. It emphatically was not.  “Are you saying that if these plans exist, they’re now in a library where anyone can read them?” Peggy asked.  HYDRA were probably the worst people to give a time machine to, but they were far from the only ones who shouldn’t have it.
“It’s kind of like a library,” Toulouse explained, “but you don’t have to actually go there.  Anyone with a mobile can get access.”
Peggy thought back to the people she’d seen on the street outside the coffee shop.  At least half of them had been carrying a ‘mobile’, staring at it or fiddling with it while they walked, waited for buses, or shopped.  Any one of those people could, at will, read about everything the SSR had ever done?
“No wonder they came to this time,” said Peggy. Having something like that was practically inviting HYDRA in.
It didn’t alleviate her worries any when she saw how easy it was to search for things, either.  If Peggy had wanted to find specific documents in the SSR offices, she would have started out with a short prayer to the patron saint of filing (according to her former room-mate Colleen, this was either Saint Catherine or Saint Jerome, depending on your interpretation) that they’d been properly indexed before diving into the card catalogue.  If she’d managed to find something there, she would have rewarded herself with an extra dessert.  If not, it meant that whatever she was looking for had not been catalogued, and there was nothing for it but going through drawer upon drawer, box upon box of records and hoping that somewhere in there was what she wanted.  The process would have required days and several extra desserts, for fortitude.
On the Wikileaks website, Toulouse simply selected the phrase search keywords and typed in SSR time machine.  That brought up a couple of different documents, related to various projects interested in seeing the future or altering the past.  None seemed to have gotten past the planning stages, and the descriptions and diagrams did not match the device Peggy and Howard had arrived by.
“We can narrow it down by year,” Toulouse suggested.  “When did you say you were from?”
“1948,” Peggy told her.  Toulouse added it to her search parameters, but that brought up nothing at all.
“Maybe it took us a while to get around to writing it down,” Howard said.  “Try 49, 50, and 51.”
“And try matter transmitter,” Peggy added.  “That’s what I wanted to call the contraption before I realized we were in another time.”  Perhaps the SSR hadn’t wanted to describe it as a time machine, especially if Peggy had warned them that these records would someday be public.  “Or the location.  Sierra bunker.”
“See if any of them mention cows,” suggested Howard.
They spent the entire rest of the morning on the website, going through every possible variation of the search.  Peggy and Howard brainstormed code names they might have given the thing and tried those, and found exactly nothing of interest. Sometimes a result would look promising, but reading it was invariably a disappointment.  For a moment they had hope when they came across the Sierra bunker’s serial number – ACS21/2 – but the document only noted that it had been permanently sealed off in 1950, in favour of bomb shelters closer to the city.
Not only was it disappointing, but the longer they kept turning up nothing, the more worried Peggy became.  If there were no record of the machine, did that mean the SSR had never actually been able to study it for some reason?  Or worse, had somebody deliberately erased all traces? How would that be possible.  Peggy and Howard clearly had gotten back, not long after they’d left, and what they would have had to say when they did should have made the machine a top priority. Could HYDRA have sent someone else back to destroy the records?  Or had Peggy and Howard done it themselves?
“Maybe this thing just doesn’t bloody work,” said Peggy.  The more complicated a piece of technology was, the more ways it could fail – and this computer, as simple as it looked on the outside, had to be very complicated indeed.
“Or maybe they just never transferred the files,” Toulouse offered.  “By the time they got around to putting everything on computer they would have had decades of crap to go through.  Maybe they just never got to it all.”
Peggy thought of all the information that had accumulated in the SSR’s Los Angeles office in the mere year since its establishment, and shuddered imagine what seventy times as much might look like.  “You’d think…” she mused.  “When we get back, we’ll obviously know all this is going to happen, and you’d think we’d want to leave some kind of clue for ourselves. Something…” she paused, her coffee cup halfway to her mouth.  Of course! And of course they’d destroyed the records!  “Something nobody will understand but us, so that HYDRA can’t use it!”
“Great,” huffed Howard.  “So it’ll be easy to leave, because by then we’ll already know what it is, but right now when we’re looking for it, we have to figure it out.”
“Then we’ll thank ourselves for our ingenuity when the time comes,” Peggy said.  “Now… we know where we’ll arrive, but we can’t leave anything in the hotel because it won’t be built for another seventy years.  Not the Wilton, either, because it’s going to be torn down and rebuilt. What about…”
“The bunker!” Howard exclaimed, at the same moment it occurred to Peggy.
“Of course!” she said.  It would be closed by 1950, but Peggy would be back working for the SSR by then  She might even have been involved in decommissioning it.  “Toulouse, find the bunker again – ACS21/2.  Anything more you can find about it.”
Her heart was beating fast as Toulouse ran the search.  Surely this would be it.
The website called google gave them several results, including lists of defunct cold war bunkers, and a small article from the early 2000s about people being injured while trying to explore such locations.  This included a colour photograph of the very bunker in question, showing the entrance – now very much overgrown and with the padlock rusted in place – with a new fence and danger sign to keep people out.  Peggy felt a swell of hope in her chest.
“That’s got to be it,” she said.
“How do we get back to California?” Howard wanted to know.  “Maybe I somehow set some money aside for myself…”
“I’ll take you,” Toulouse said.  She typed the words flights from Heathrow to LAX, and a whole new set of information appeared, which she began to sift through.
Peggy swallowed.  “Toulouse, you don’t have to do that…”
“She can if she wants,” Howard interrupted.
“I know,” said Peggy, “but she doesn’t have to.”  She was still slightly worried that Toulouse’s family was involved in this whole mess, although Toulouse herself had made no effort so far to turn them in.  “Toulouse, you’ve spent a lot of time and money on us already.”
“I don’t mind,” Toulouse assured her.
“But you really don’t need to.”  Peggy pulled her chair a little closer to look Toulouse in the eye.  “Please answer me honestly, Toulouse.  Why do you want to help us?”
Toulouse looked back at her in surprise.  “I want to help,” she said.  “I’ve never been able to do something like this before!  When Thor busted up Greenwich we gave money to restore the buildings, and we sent aid to Sokovia and Johannesburg, but this is different.  It’s not exactly superhero stuff, but I want to be a part of it.”
“Isn’t your father going to be upset that you’re spending his money this way?” Peggy asked next.  She wanted all her bases covered.
Toulouse looked down at her keyboard for a moment and bit her lip, leaving a bit of silver lipstick on her teeth.  “Daddy doesn’t actually care what I do.  I can get a Master’s degree or I can get arrested for shoplifting.  He doesn’t give a shit as long as I’m not bothering him.”
“Where else are we gonna get the money, Peg?” asked Howard.
He was probably right, but there was one thing Peggy absolutely needed Toulouse to understand.  “This isn’t an adventure,” she said.  “It may be very dangerous.”
“Then tell me when to sit out, and I’ll sit out,” Toulouse insisted.  “Please?” She sounded like a  child, rather than an adult woman in an absurd outfit.
“All right,” Peggy relented.  “But when we do tell you stay out, you must stay out.  You’re not along for a safari.  We don’t know who else knows about any of this or how dangerous it may be.  We don’t want you hurt, and whatever your father might think of your behaviour, I know he doesn’t either.  Do you understand?”
“Yes, Ma’am!” said Toulouse.  Her voice was meek, but her smile was that of a child on Christmas morning.  She selected the word purchase on her computer screen, and then stood up.
“We fly out of Heathrow at six,” she said, “with a stopover in Toronto, and arrive at LAX at 2:30 AM.  I’ll get us a room at the Sandhill Playa Del Rey, because that’s been there for ten years and nobody’s got any excuse for sneaking into the basement.”
“Very reassuring,” said Peggy dryly.
“Also,” Toulouse added, a finger in the air.  “Now that you two are obviously going to be here a while, we need to talk about the blending in thing.”
Peggy glanced down at her own clothes, then looked askance once again at what Toulouse was wearing.  “Not that it wouldn’t be nice to have something clean,” she said, “but nobody’s been staring at us so far.”  Most of the clothing people wore in this century seemed to be far more drab than Toulouse’s, and Peggy and Howard weren’t that out of place.
“You just haven’t noticed,” said Toulouse firmly. “I’m taking you both to Barnardo’s.”
Peggy was afraid that Barnardo’s would turn out to be a fancy shop selling only sequinned jackets and high boots.  To her relief, it was actually a second-hand store, which was actually a very clever idea – anything they found there would be slightly out of style, slightly worn, and most likely working-class.  All things that would help them vanish in the crowds.
Choosing something nevertheless turned out to be a bit of a project.  Much of what was on offer were things Peggy wouldn’t have been caught dead in, whether because they were too tight, sleeveless, or had necklines that reached nearly to her nipples.  She finally ended up in a dark blue top with a beaded trim and no sleeves, offsetting the immodesty of that with a black jacket made of fake leather, which was only waist-length but at least covered her shoulders.  The blue shirt dangled out the bottom of it to hang over a pair of white denim trousers, but Toulouse refused to let her tuck it in.
At least there was a pair of high heels that fit, even if they were a dreadful budgerigar green that didn’t match the blue shirt.  It didn’t matter to Peggy what century she was in – she wanted to be able to look the men in the eye.
Howard had an easier time of things.  He found a tweed blazer with maroon accents that would have fit right in with his usual wardrobe, and paired it with a set of torn-up trousers (Toulouse said the proper term was distressed) and a shirt that didn’t match, featuring a stylized drawing of that Iron Man character they’d briefly seen on the news. Peggy suspected he’d chosen it for the line of text underneath the image, which read genius billionaire playboy philanthropist.
“What do you think?” he asked Peggy, with a grin on his face.
“Are you sure that shirt doesn’t actually belong to your future self?” she asked him.
“According to Toulouse I’ve been dead for over twenty years,” Howard replied, “and the tag says copyright 2013, so yes, very sure.”
Toulouse herself looked them over as if they were horses at a show, and finally gave a satisfied nod.  “You two look perfect,” she declared.
“We look ridiculous,” Peggy corrected her.
“Nobody will look at you twice,” Toulouse promised, and Peggy supposed she was probably right.  Everybody would be too blinded by Toulouse’s own sequinned jacket.
6 notes · View notes
readevalprint · 7 years
Text
Your personal DIY image search
Hi everyone, it’s been a while! I bet you forgot this blog even existed. I happen to be a big supporter of quality over quantity, so while my work on parsing Japanese counters earlier this year was pretty interesting, I already wrote way too many articles about Ichiran/ichi.moe so I decided to keep it to myself. Recently I’ve been working on a little side-project and now that it finally works, I think it deserves a full-fledged blog post.
For a bit of a nostalgia trip, let's go back to the early 00s. Remember when TinEye first appeared? It was amazing. For the first time you could easily find where that one image you once saved from some random phpBB forum is really from. It didn't matter if your image was resized, or slightly edited from the original, it still worked. That shit was magic, my friends. Of course these days nobody is impressed by this stuff. Google Image Search indexes pretty much anything that exists on the Internet and even uses neural networks to identify content of an image.
Back to the present day. I discovered I have an image hoarding problem. Over the years of using the Intertubes, I have accumulated a massive number of images on my hard drive. When I see an image I like my first thought is "do I have this one saved already?" because how could I possibly remember? At this point I need my own personal Google Image Search. And (spoiler alert) now I have one.
First of all, I needed an actual image matching technology. These days the cloud is all the rage, so I definitely wanted to have this thing running in the cloud (as opposed to my local PC) so that I could search my images from anywhere in the world. After a cursory search, my eyes fell on a thing called Pavlov Match which runs from a Docker container, so should be pretty easy to install. I installed docker and docker-compose on my VPS, and then git-cloned Match and ran make dev according to instructions. This will actually run an Elasticsearch instance on the same VPS, and apparently the damn thing eats memory for breakfast, at least with the default settings. I'm using a cheap 2GB RAM Linode, so the memory is actually a very finite resource here, as I will find out later. The default settings will also completely expose your match installation AND elasticsearch to the world. But don't worry, I figured this out so that you don't have to. Let's edit docker-compose.yml from match repository as follows:
version: '2' services: match: image: pavlov/match:latest ports: - 127.0.0.1:8888:8888 command: ["/wait-for-it.sh", "-t", "60", "elasticsearch:9200", "--", "gunicorn", "-b", "0.0.0.0:8888", "-w", "4", "--preload", "server:app"] links: - elasticsearch elasticsearch: image: elasticsearch environment: - "ES_JAVA_OPTS=-Xms256m -Xmx256m" - bootstrap.mlockall=true expose: - "9200"
This will make match server only available on local network within the VPS on port 8888, and elasticsearch only available to these two docker containers. It will also restrict elasticsearch RAM consumption to 512mb and --preload flag reduces the amount of memory gunicorn workers consume.
To make match server available from outside I recommend proxying it through nginx or some other proper web server. You can also add authentication/IP whitelist in nginx because the match server has no authentication features whatsoever, so anyone will be able to search/add/delete the data on it.
That was the backend part. No programming required here! But this is a Lisp blog, so the next step is writing a Lisp client that can communicate with this server. The first step is reading the match API documentation. You might notice it's a bit... idiosyncratic. I guess REST is out of fashion these days. Anyway, I started implementing a client using the trusty drakma, but I quickly hit a limitation: match expects all parameters to be sent encoded as form data, but drakma can only encode POST parameters as form data and not, say, DELETE parameters. Not to be foiled by a badly designed API, I tried dexador, and while dex:delete does not encode parameters as form data, dex:request is flexible enough to do so. Each response (a JSON string) is parsed using jsown.
(defun parse-request (&rest args) (when *auth* (setf args `(,@args :basic-auth ,*auth*))) (multiple-value-bind (content return-code) (handler-bind ((dex:http-request-failed #'dex:ignore-and-continue)) (apply 'dex:request args)) (cond ((<= 400 return-code 499) (jsown:new-js ("status" "fail") ("error" content) ("code" return-code))) (t (let ((obj (jsown:parse content))) (jsown:extend-js obj ("code" return-code))))))) (defun add-local (file &key path (metadata "{}")) "Add local image to Match server" (parse-request (api-url "/add") :method :post :content `(("image" . ,(pathname file)) ("filepath" . ,(or path file)) ("metadata" . ,metadata))))
With this basic client in place, I can add and delete individual images, but it would be incredibly cumbersome to manage thousands of images with it. I had to write some code that would scan specified directories for images, track any changes and then add/update/delete information from Match server as needed. I already wrote something like this before, so this was pretty easy. Of course SBCL's "sb-posix:stat doesn't work on Unicode filenames" bug has reared its head again, but I already knew the workaround. This time I completely relied on UIOP for recursively walking directories (uiop:subdirectories and uiop:directory-files are your friends). Each image file is represented as CLOS object and saved into a hash-table which is serialized to a file using CL-STORE. The object has a status attribute which can be :new, :update, :delete, :ok and so on. Based on status, an action needs to be performed, such as uploading an image to Match server (for :new and :update).
Now, I could just send a bunch of requests one after another, but that would be a waste. Remember, we have 4 gunicorn workers running on our server! This clearly calls for a thread pool. I thought PCALL would be perfect for this, but nope. It uses sb-thread:interrupt-thread which is incredibly unsafe and the result is that you basically can't safely make http requests from thread workers. Debugging this took way too much time. In the end, I implemented a thread pool based on lparallel promises which is kind of an overkill for such a simple use case, but at least it worked.
(setf *cache* (update-cache)) (let ((lparallel:*kernel* (lparallel:make-kernel threads))) (unwind-protect (loop for value in (alexandria:hash-table-values *cache*) collect (worker value) into futures finally (map nil 'lparallel:force futures)) (lparallel:end-kernel))) (save-cache *cache*))
Note that you must be very careful when doing things that affect global state inside the threads. For example :delete action removes a key from the hash table *cache*. This is not guaranteed to be an atomic operation, so it's necessary to grab a global lock when doing it.
(defvar *cache-lock* (bordeaux-threads:make-lock "match-cache-lock")) ... (bordeaux-threads:with-lock-held (*cache-lock*) (remhash key *cache*))
Printing messages to REPL from inside threads also requires a separate lock and (force-output), otherwise it will look like a complete mess!
(defun format-msg (str &rest args) (bordeaux-threads:with-lock-held (*msg-lock*) (terpri) (apply 'format t str args) (force-output)))
Now that the required functionality is implemented, it's time to test upload a bunch of stuff... and get back a bunch of errors. It took some sleuthing to discover that gunicorn workers of my Match server are routinely getting killed by "OOM killer". Basically, the server runs out of memory and the system in desperation kills a process that it doesn't like. Remember, I only have 2Gb of memory there!
I figured out that it's images with very large dimensions that are the most problematic in terms of memory usage. If I were to resize these images to some reasonable size, the matching should still work pretty well. In order to execute this plan, I thought I'd use some Lisp to ImageMagick interface. There's in fact a pure Lisp solution called OptiCL but would it really handle any image? Remind me to test that later! Anyway, back to ImageMagick. Neither lisp-magick nor lisp-magick-wand would work with the most recent ImageMagick version (seems its API has changed a bit). However the last one I tried cl-graphicsmagick, which uses a fork of ImageMagick called GraphicsMagick, has unexpectedly worked (at least on my Windows laptop. Note that you need to install Microsoft Visual C Redistributable 2008 otherwise the library wouldn't load with CFFI) so I went with that.
Using very useful temporary files functionality of UIOP (uiop:with-temporary-file), I resize each oversized image to reasonable dimensions and save into a temporary file, which is then uploaded to Match server. I also send the file's original and resized dimensions as metadata. Thankfully this completely eradicated the memory issue. There's a minor problem where GraphicsMagick cannot do Unicode pathnames on Windows, so I copy the original image into a temporary file with ASCII-only name in that case.
(defun resize-image (input-path output-path &key (max-width *max-dimension*) (max-height *max-dimension*) (filter :%QuadraticFilter) (blur 1)) (gm::with-magick-wand (wand) (handler-case (gm::%MagickReadImage wand input-path) ;; graphicsmagick cannot read Unicode filenames on Windows so attempt to load a copy (gm::magick-error () (uiop:with-temporary-file (:pathname tmp :prefix "gm" :type (pathname-type input-path)) (uiop:copy-file input-path tmp) (setf wand (gm::%NewMagickWand)) (gm::%MagickReadImage wand (namestring tmp))))) (let ((w (gm::%MagickGetImageWidth wand)) (h (gm::%MagickGetImageHeight wand)) (res nil)) (multiple-value-bind (fw fh) (gm::fit-width-height w h max-width max-height) (unless (and (= w fw) (= h fh)) (gm::%MagickResizeImage wand fw fh filter blur) (gm::%MagickWriteImage wand output-path) (setf res output-path)) (values res w h fw fh)))))
Later I tested this code on an Ubuntu machine with GraphicsMagick installed from Apt repository and SBCL crashed into ldb debugger mode straight away... Welp. The helpful folks of #lisp told me the problem is with signal handlers established by GraphicsMagick library, somehow they confuse SBCL. Based on that advice, eventually I succeeded making this work. Uninstall apt Graphicsmagick and grab the sources. Find the file called magick.c and replace the line
InitializeMagickSignalHandlers(); /* Signal handlers */
with
// InitializeMagickSignalHandlers(); /* Signal handlers */
(commenting it out). Then do configure --enable-shared (see readme for possible options), make and sudo make install. This will make it work when called from SBCL on Linux.
Anyways, the full code of MATCH-CLIENT can be found at my Github. It's not installable from quicklisp for obvious reasons, in fact it's a complete pain to install as you might've already guessed, but if you wanna try it, you're welcome. The main two commands are update and match. The first is called to upload all images in your *root-dirs* to the server and then to update them if anything changes. match is used to match any image on the Internet (passed as URL string) or a local pathname (passed as pathname object) compared to the server. It returns a list of jsown objects (basically alists) that contain score (up to 100 for exact match), path (with "local tag" which can be different per device) and metadata containing original and resized dimensions.
((:OBJ ("score" . 96.00956) ("filepath" . "[HOME] d:/foo/bar/baz.jpg") ("metadata" :OBJ ("rw" . 1218) ("rh" . 2048) ("w" . 3413) ("h" . 5736))))
Anyway, this was a fun (although often frustrating) thing to build and ended up being quite useful! Thanks for reading and see you next time.
4 notes · View notes
siliconwebx · 5 years
Text
Simple & Boring
Simplicity is a funny adjective in web design and development. I'm sure it's a quoted goal for just about every project ever done. Nobody walks into a kickoff meeting like, "Hey team, design something complicated for me. Oh, and make sure the implementation is convoluted as well. Over-engineer that sucker, would ya?"
Of course they want simple. Everybody wants simple. We want simple designs (because simple means our customers will understand it and like it). And we want simplicity in development. Nobody dreams of going to work to spend all day wrapping their head around a complex system to fix one bug.
Still, there is plenty to talk about when it comes to simplicity. It would be very hard to argue that web development has gotten simpler over the years. As such, the word has lately been on the tongues of many web designers and developers. Let's take a meandering waltz through what other people have to say about simplicity.
Bridget Stewart recalls a frustrating battle against over-engineering in "A Simpler Web: I Concur." After being hired as an expert in UI implementation and given the task of getting a video to play on a click...
I looked under the hood and got lost in all the looping functions and the variables and couldn't figure out what the code was supposed to do. I couldn't find any HTML <video> being referenced. I couldn't see where a link or a button might be generated. I was lost.
I asked him to explain what the functions were doing so I could help figure out what could be the cause, because the browser can play video without much prodding. Instead of successfully getting me to understand what he had built, he argued with me about whether or not it was even possible to do. I tried, at first calmly, to explain to him I had done it many times before in my previous job, so I was absolutely certain it could be done. As he continued to refuse my explanation, things got heated. When I was done yelling at him (not the most professional way to conduct myself, I know), I returned to my work area and fired up a branch of the repo to implement it. 20 minutes later, I had it working.
It sounds like the main problem here is that the dude was a territorial dingus, but also his complicated approach literally stood in the way of getting work done.
Simplicity on the web often times means letting the browser do things for us. How many times have you seen a complex re-engineering of a select menu not be as usable or accessible as a <select>?
Jemery Wagner writes in Make it Boring:
Eminently usable designs and architectures result when simplicity is the default. It's why unadorned HTML works. It beautifully solves the problem of presenting documents to the screen that we don't even consider all the careful thought that went into the user agent stylesheets that provide its utterly boring presentation. We can take a lesson from this, especially during a time when more websites are consumed as web apps, and make them more resilient by adhering to semantics and native web technologies.
My guess is the rise of static site generators — and sites that find a way to get as much server-rendered as possible — is a symptom of the industry yearning for that brand of resilience.
Do less, as they say. Lyza Danger Gardner found a lot of value in this in her own job:
... we need to try to do as little as possible when we build the future web.
This isn’t a rationalization for laziness or shirking responsibility—those characteristics are arguably not ones you’d find in successful web devs. Nor it is a suggestion that we build bland, homogeneous sites and apps that sacrifice all nuance or spark to the Greater Good of total compatibility.
Instead it is an appeal for simplicity and elegance: putting commonality first, approaching differentiation carefully, and advocating for consistency in the creation and application of web standards.
Christopher T. Miller writes in "A Simpler Web":
Should we find our way to something simpler, something more accessible?
I think we can. By simplifying our sites we achieve greater reach, better performance, and more reliable conveying of the information which is at the core of any website. I think we are seeing this in the uptick of passionate conversations around user experience, but it cannot stop with the UX team. Developers need to take ownership for the complexity they add to the Web.
It's good to remember that the complexity we layer onto building websites is opt-in. We often do it for good reason, but it's possible not to. Garrett Dimon:
You can build a robust, reliable, and fully responsive web application today using only semantic HTML on the front-end. No images. No CSS. No JavaScript. It’s entirely possible. It will work in every modern browser. It will be straightforward to maintain. It may not fit the standard definition of beauty as far as web experiences go, but it will work. In many cases, it will be more usable and accessible than those built with modern front-end frameworks.
That’s not to say that this is the best approach, but it’s a good reminder that the web works by default without all of our additional layers. When we add those additional layers, things break. Or, if we neglect good markup and CSS to begin with, we start out with something that’s already broken and then spend time trying to make it work again.
We assume that complex problems always require complex solutions. We try to solve complexity by inventing tools and technologies to address a problem; but in the process, we create another layer of complexity that, in turn, causes its own set of issues.
— Max Böck, "On Simplicity"
Perhaps the worst reason to choose a complex solution is that it's new, and the newness makes it feel like choosing it makes you on top of technology and doing your job well. Old and boring may just what you need to do your job well.
Dan McKinley writes:
“Boring” should not be conflated with “bad.” There is technology out there that is both boring and bad. You should not use any of that. But there are many choices of technology that are boring and good, or at least good enough. MySQL is boring. Postgres is boring. PHP is boring. Python is boring. Memcached is boring. Squid is boring. Cron is boring.
The nice thing about boringness (so constrained) is that the capabilities of these things are well understood. But more importantly, their failure modes are well understood.
Rachel Andrew wrote that choosing established technology for the CMS she builds was a no-brainer because it's what her customers had.
You're going to hear less about old and boring technology. If you're consuming a healthy diet of tech news, you probably won't read many blog posts about old and boring technology. It's too bad really, I, for one, would enjoy that. But I get it, publications need to have fresh writing and writers are less excited about topics that have been well-trod over decades.
As David DeSandro says, "New tech gets chatter". When there is little to say, you just don't say it.
You don't hear about TextMate because TextMate is old. What would I tweet? Still using TextMate. Still good.
While we hear more about new tech, it's old tech that is more well known, including what it's bad at. If newer tech, perhaps more complicated tech, is needed because it solves a known pain point, that's great, but when it doesn't...
You are perfectly okay to stick with what works for you. The more you use something, the clearer its pain points become. Try new technologies when you're ready to address those pain points. Don't feel obligated to change your workflow because of chatter. New tech gets chatter, but that doesn't make it any better.
Adam Silver says that a boring developer is full of questions:
"Will debugging code be more difficult?", "Might performance degrade?" and "Will I be slowed down due to compile times?"
Dan Kim is also proud of being boring:
I have a confession to make — I’m not a rock star programmer. Nor am I a hacker. I don’t know ninjutsu. Nobody has ever called me a wizard.
Still, I take pride in the fact that I’m a good, solid programmer.
Complexity isn't an enemy. Complexity is valuable. If what we work on had no complexity, it would worth far less, as there would be nothing slowing down the competition. Our job is complexity. Or rather, our job is managing the level of complexity so it's valuable while still manageable.
Santi Metz has a great article digging into various aspects of this, part of which is about considering how much complicated code needs to change:
We abhor complication, but if the code never changes, it's not costing us money.
Your CMS might be extremely complicated under the hood, but if you never touch that, who cares. But if your CMS limits what you're able to do, and you spend a lot of time fighting it, that complexity matters a lot.
It's satisfying to read Sandi's analysis that it's possible to predict where code breaks, and those points are defined by complexity. "Outlier classes" (parts of a code base that cause the most problems) can be identified without even seeing the code base:
I'm not familiar with the source code for these apps, but sight unseen I feel confident making a few predictions about the outlying classes. I suspect that they:
are larger than most other classes,
are laden with conditionals, and
represent core concepts in the domain
I feel seen.
Tumblr media
Boring is in it for the long haul.
Cap Watkins writes in "The Boring Designer":
The boring designer is trusted and valued because people know they’re in it for the product and the user. The boring designer asks questions and leans on others’ experience and expertise, creating even more trust over time. They rarely assume they know the answer.
The boring designer is capable of being one of the best leaders a team can have.
So be great. Be boring.
Be boring!
The post Simple & Boring appeared first on CSS-Tricks.
😉SiliconWebX | 🌐CSS-Tricks
0 notes
kootenaygoon · 5 years
Photo
Tumblr media
Nobody knows the Kootenays like Greg Nesteroff.
A celebrated historian and journalist, he first made a name for himself as a columnist and reporter for the Nelson Star, eventually moving up to the editor position. He then became news director of Juice FM, a gig he inherited from veteran broadcaster Glenn Hicks.
Last year Nesteroff decided to take some time off to work on two full-length book projects — one will be a collection of his popular Place Names columns, while the other will be a biography of Sandon founder John Morgan Harris. Meanwhile he started a blog: The Kütne Reader.
Kootenay Goon caught up with Greg to chat about the world of blogging, his obsession with the past and the future of journalism.
#1. For many of the posts on Kütne Reader, a historical document or photograph ends up being the jumping off point for a deep dive into the life of some historical character most have never heard of. (I loved your story about "The Midnight Nurse", by the way.) Your investigative skill-set is honestly staggering — I can't believe you successfully dredge up some of the information you do.
It seems to me like this would be a lengthy process, and I'm curious what your strategy is when building these stories. What are your go-to sources? Are you constantly haunting the archives, or looking this stuff up in books, or some combination of both?
Gee, thanks! My hat will no longer fit. 
I had a stockpile of unpublished stories I was able to drawn on initially. I've exhausted most of them, so now I'm putting up new posts at a slightly slower pace. Although I have no shortage of ideas, it takes longer to assemble each post. You're right about a single photograph, document, or artifact inspiring a post. It doesn't take much to get me interested and headed down a proverbial rabbit hole.
Go-to sources: ancestry.com plus the ever-expanding list of digitized newspapers, particularly the early Kootenay papers available through UBC's BC Historical Newspapers site and the ones on newspapers.com. The recent addition to the latter of The Vancouver Sun was particularly exciting. I visit archives and libraries less often than I used to because so much is available online now. But I spent 20 years taking notes from newspapers and local history books (the room where I write is groaning under the weight of those books), so there is lots I can search even on my own computer desktop.  
Even though an amazing number of books have been written about this region (with more added each year) there is no shortage of subjects left unexplored or under-explored. The digitization of newspapers and books is giving us the tools to explore topics and questions in previously impossible ways. It's fun to be part of the first wave of historians to take advantage of this technology. 
Some of my posts are wholly original; you won't find anything about those subjects in any history book. Others are a matter of presenting existing information in a new way. My post entitled "15 curious things about Peter (Lordly) Verigin's death" contained nothing that hadn't already been published, but it was presented in a novel way. Whereas "A phony dentist in the Slocan Valley" recounted the life of a career criminal which had never been presented in full. 
#2. You took 2018 off to focus on writing your books. Now that 2019's staring us in the face, how much progress have you made?
Alarmingly little. I blame the blog. 
I can throw something up in a hurry without worrying too much about being artful and get instant feedback. Whereas the books are long-term projects that require more care and thought and will not bear fruit for a long time. So the quicker, shorter stuff is much more attractive. It gives me a sense of accomplishment and makes me feel productive in spite of the lack of progress on the books.
I will say that I have reorganized my Johnny Harris biography in a way that should make it more compelling. But I haven't added very much. It still sits at about 43,000 words with a huge amount left to do.
The place name series is more a matter of compiling and condensing than writing, since the basis for it has been a series that has appeared in local newspapers for the last six years. But even then, all I've accomplished so far is a sample chapter for letters P and Q.
Fortunately, my literary agent and wife are both prodding me to get going on the books before my nest egg runs out.
#3. Your other big project has been this blog, and you've been churning out content on the regular. How does it feel to switch mediums, to switch from your home in the pages of the Nelson Star and unleash your work online? Obviously there's no word count limits, which is nice, but what else inspired you to make the jump?
It was probably just a procrastination tool. 
It seemed more fun than what I was actually supposed to be doing. I had no goal initially and didn't give a lot of thought to how it would look or what it would contain. I didn't even really envision anyone reading it. (Which is not unusual, since I've written lots of things for my own amusement and never bothered to share them. Some have since been posted on the blog.) 
Now I do pay more attention to what I'm doing and actively try to increase page views, although I view it purely as a game.
#4. In a number of your historical posts you write about about the First Nations residents of the West Kootenay, including the Sinixt and the Ktunaxa. (Cool postcard of those pictographs, by the way.) This is a subject I don't know much about, and surely I'm not the only one. In your research, what have you learned about their history and how do you feel it informs your understanding of First Nations issues today?
I don't pretend to be an expert on local First Nations. But I am very interested in overlooked stories and overlooked people. 
The First Nations of West Kootenay certainly fall in that category. For generations we experienced a sort of collective amnesia, with descendants of European settlers claiming there never were any First Nations people here, or that they were only transient. That attitude started to shift about 30 years ago, and today you will hear aboriginal acknowledgements at the start of city council meetings, but we still have a long way to go in recognizing local indigenous history. 
Other visible minorities have also been given short shrift in local history, including Chinese Canadians and Japanese Canadians. For many years their stories in this area were not well told, but that has changed in the past few decades, thanks to a few key writers and curators. There is still much untapped ground: for instance, no one has ever written in detail about South Asian pioneers of this region, but I would like to. There were many Indo Canadian sawmill workers in our area, and there is even a West Kootenay connection to the Komagata Maru.
#5. I know you have a special relationship with Sandon, the ghost town just outside New Denver. (For those of you who haven't been, it's worth it just to check out the fleet of historic Vancouver buses randomly parked there.) If memory serves, you've been researching the founder — who was apparently quite the character. What is it about Sandon that initially won your attention?
Sandon has held generations of history buffs in thrall, probably because of its setting and the heights it reached before its lengthy descent into a ghost town. I am no exception. I was taken by it during my first childhood trip. Even though it was hardly an attractive place at that time, it still made a deep impression on me. I recall thinking that I'd somehow like to contribute to the study of local history, but assumed everything there was to know had already been discovered. Well ...
I became particularly interested in John Morgan Harris, the subject of the biography I am writing, when looking into myths about Sandon. There was a story he killed someone before coming to the area. I didn't believe it, but it turned out to be true. I spent a few days in the Wallace, Idaho library reading newspapers about that incident and the rest of his exploits there. 
I've also been to his birthplace and grave in Virginia.
#6. You spend a lot of time living in the past, but you also produce stellar journalism about the present day. Is it hard to switch back and forth, and do you think the two pursuits influence and inform each other?
It's not hard to switch. 
But it is nice to bring a historical perspective to a current news story, to tell your reader how typical or atypical an event is, the last time it happened, or just supply some trivia that enlivens your copy. 
In writing history I use the genealogist's toolkit more than the reporter's. The same resources people use to compile family trees I use to pursue obscure historical figures. Most of the time my subjects are long dead, so I'm not able to interview them or anyone who knew them. But I use ancestry.com and the BC archives vital events index nearly every day in addition to the aforementioned digitized newspaper sites. 
Thank goodness for those pioneer papers. Despite their biases and blind spots (those visible minorities mentioned earlier were routinely condemned when they weren't ignored), without them we would have a much poorer understanding of what went on around here.
0 notes
sanamulla-blog · 4 years
Text
The State of Business Analyst jobs in 2020 and so on
The past decade saw an explosion in demand for business analysts. Back in 2010, data-focused companies were still relatively new and analytics weren’t as commonly used. Since then, however, data analytics has become an integral part of every department in many organizations, moving BAs from their siloed corners.
While there’s been a lot of change over the last 10 years, there’s more to come. The role of a business analyst is constantly evolving along with the way we run our businesses. Let’s consider how the BA role has changed over the past few years and what this means for this career trajectories in 2020 and beyond.BAs Can Be Found Across the Organizational ChartAs demand for business analysts has increased, we have seen BAs join every department in an organization, from entry-level HR teams to senior leadership. It is clear that BAs can fit wherever they need within an organizational chart.
“A good Business Analyst’s skills as guardian of clarity, point of alignment, reasoning and value-focused thinking, as well as an inter-disciplinary facilitator, are so crucial to project success that every team that cannot cover that role will find themselves in trouble,” writes consultant Marcel Britsch.
To highlight the demand and value that BAs provide, Amazon is focusing on upskilling workers with business analyst abilities. TechCrunch writer Sarah Perez says the company is investing more than $700 million to retrain and upskill 100,000 workers across the United States. One of the jobs being trained for is a business analyst, which Amazon says is one of the fastest-growing highly-skilled jobs over the past five years. Based on its own data, business analyst jobs increased by 160 percent.
As private companies invest more in business analysis, educators and academics are preparing business school students for their future careers. Wells Fargo data management consultant Atanas Hansen writes that the business analyst is “much like a neuron processing and transmitting information throughout the nervous system.” In other words, BAs are in the center of a cross-functional system where they touch everything within a company and help in multiple ways. Every company can use business analysis within the vast majority of its departments.Business Analysts Work in a Highly Flexible FieldWhile some industries may have a hard time filling roles when the demand for work is so high, many teams are able to fill business analyst roles because of their flexibility. The work BAs do is incredibly diverse, which has led to many changes in job titles, roles, and management levels.
This lack of standardization will continue, says business analyst Adrian Reed, who noticed the flexibility in the job title of business analysts in 2017. He explains that the term “business analyst” means many things to many people. “Some BAs work purely on requirements. Others do everything from strategic analysis right through to delivery (and beyond).”
That variety is a good thing. It allows people to develop their own specialties and career paths based on their interests, skills, and demands of their employers.
“The scope of business analysis is growing into strategic planning, enterprise architecture and optimizing current operations,” explains Jamie Champagne, business analyst, and speaker. “However, it is easy to see how the business analyst role or skill set could easily be found in project management, process improvement, operational management, planning and support roles throughout the organization.”
Many business analysts go where they are called within a company, but they also have the flexibility to choose where they want to work based on their interests and skillsets.
BAs Use the Job Title as a Stepping StoneNot only can business analysts in 2020 and beyond take control of their careers through the natural flexibility of the work, but they can also use their skills as stepping stones to advanced positions.
Business analyst Balaji Angiya writes that BAs can step into one of many career paths. They can evolve into product owners, product managers, data analysts, process managers or scrum masters, to name a few. Moving into these roles allows business analysts to become more multi-functional while continuing to move the companies where they work forward.
To understand the nature of who works as a business analyst, Jeffrey A. Roth, chief marketing officer for the International Institute of Business Analysis, shared some interesting insight into the demographics of BAs.
Primarily, 64 percent of BAs have less than 10 years of experience. This speaks to the relatively young nature of the profession as more companies realize they need BAs on their teams. Many business and data professionals transition into the role and are molded by how their organizations operate.BAs Bring a Human Touch to DataThe rise of business analysts over the past decade (and their continued growth in the future) stems from our access and reliance on data. We have access to more analytics than ever but need BAs to provide context and insight into what they mean.
“Software is getting more sophisticated, but it is nowhere near the human brain’s inference drawing capabilities,” Shaku Atre, president of business intelligence and data warehousing corporation Atre Group. “People have been naïve to think that new technology is going to solve all the problems in no time.”
Tricia Morris, senior director of content marketing at MicroStrategy, curated several relevant statistics about the field of business analytics in 2020 and beyond:
In 2020, more than 40 percent of data science tasks will be automated.
By 2021, 66 percent of analytics processes will provide solutions instead of just reporting on what happened and why.
This speaks to the value of business analysts, who will take the automated data and make suggestions for action or review data-driven insights to make sure the recommendations are sound. “Not only is the overall amount of data increasing, but the number of types of data is also increasing, and the applications that store and generate data are increasing as well,” writes Amit Levi, vice president of product and marketing at analytics platform Anodot.
It is easy to get overwhelmed by the sheer amount of information out there. Even bots that get better at providing solutions still need business analysts to interpret the ideas and provide context to them.
“Businesses need to convey information to decision-makers in a way that is actionable and easy to understand,” Matt Trought writes at Talent International. “Known as data storytelling, this is a vital part of analytics; it starts a conversation around data and places the audience at the center.”
While you may think of business analytics are a purely numerical role, analysts need soft skills and emotional intelligence to give meaning to their insights.
Business Analysts Are Carving a Path in AgileOne of the main trends that have affected business analysts in the past decade is the rise of the agile framework. Is there still a place for BAs when there aren’t detailed pages of requirements? Not only have business analysts stayed relevant in companies with agile processes, but they have adapted and thrived — something they will continue to do in the coming years.
“BAs can support agile teams in many different ways, though the role can and should be dependent on the needs of a specific team or set of teams,” writes agile coach Rich Stewart. Rather than trying to push a business analyst into a specific job or box, leaders can create environments for them to thrive and to fill in any gaps within their companies.
Angela Wick, BA-Squared CEO, created an in-depth guide to the old and new practices of business analysts. She pairs each old practice with future ideas and changes. For example, instead of scoping out the whole project at the beginning and documenting the requirements, BAs can:
Focus on developing solutions to problems and guiding teams to make those ideas realities.
Define important metrics to reach.
Define requirements in small chunks that are adjusted along with the project.
As you can see, there is no one set way of doing things. It’s up to the BA to choose the path that makes the most sense within the organization.
“The days of huge requirements documents and extensive use cases are numbered,” writes business analyst career coach Joe Barrios. “Organizations just don’t have time to create documentation that nobody is going to read and that do not provide immediate and obvious value. While requirements will always matter, they will appear in more nimble ways such as user stories and epics.”
Unfortunately, BAs don’t always have an easy time during an agile transition, says Jorge Escamilla Zuñiga, lead business system analyst at Inflection Point Systems. They often have to learn where they fit within a company or process once that organization stops using a traditional waterfall method. This can create a period of confusion and uncertainty until these analysts figure out where they fit in.
Companies will continue to get more agile and more data-focused. Business analysts are essential to provide context to data and use it to guide teams to make the best decisions possible. This career path will continue to grow in the coming years regardless of how technology and leadership practices change.To become a good Active Business analyst you have to train yourself, so
MCAL Global
provides you the best business analyst training The
Master Business Analysis Training
is our flagship business analyst course. We have trained 1000s of professionals on the business analysis processes, concepts, tools, techniques, best practices, business
https://www.mcal.in/page/the-state-of-business-analyst-jobs-in-2020-and-so-on
0 notes
hotspreadpage · 6 years
Text
3 Ways You Sabotage Your Content Tech Search
Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it.
Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.
Only a sliver (14%) say they have the right technology and are using it to manage content across the organization.
86% of marketers say they don’t have the right tech or aren’t using it to its potential. @CMIContent #research Click To Tweet
Why do we as content marketers struggle to get the right technology in place?
It’s not for a lack of options. Anyone who has seen that ubiquitous martech landscape chart knows that.
But having more choices only adds to the complexity. From those 5,000-plus options, you have to choose tech that will work for content creators, content strategists, content consumers, anyone who handles content governance, marketing or business analysts, the IT department, and so on and so on.
This isn’t easy. In fact, the Content Marketing Institute recognized that and is evolving the Intelligent Content Conference into the ContentTECH Summit next year. The vision sprang, as CMI Chief Strategy Advisor Robert Rose writes, from the challenge marketing leaders face: the effective use of technology that helps create, manage, deliver, and scale enterprise content and marketing.
But let’s take time now to identify at least three ways you may be making the tech process harder on yourself and your team (and corresponding ideas to make it easier).
1. You don’t have a content-tech strategy
You know CMI research points to a documented content marketing strategy as one of the things that separates successful content marketers from those who say they’re less successful.
Doesn’t it seem logical, then, that a documented content technology strategy would be a dividing line between successful and less successful tech implementations?
Both Robert Rose and Cathy McKnight, co-founder and head of the enterprise consulting practice at Digital Clarity Group, underscore the importance of a tech strategy.
Robert points to it as a way out of the technology debt that threatens to bankrupt content marketing:
One critical factor for content marketers is to have a formulated strategy, which includes a technology landscape, from the beginning. In other words, as content marketers we must get out of ‘how can we learn to do that’ and get into ‘this is what we aim to do, and here’s what we need to do it.’
Cathy sees a tech strategy as an antidote to the “shiny new thing” syndrome. Instead of running after new technologies, she recommends, take a step back and really understand what you have (in terms of tech capabilities and people who can put them to use) and what you truly need.
Don’t run after new #tech, step back to understand what you have & what you truly need. @cathymcknight Click To Tweet
You might find you already have the capabilities in your content tech stack. Or, you might find that a purchase makes sense. Either way, the resulting decision will be grounded in what makes sense for your goals and your organization.
2. You rely on outdated methods to filter your options
Tony Byrne, founder of tech analyst firm Real Story Group, says marketers have been relying on the wrong things to filter their content tech choices. He feels so strongly there’s a better way that he co-wrote a book called The Right Way to Select Technology: Get the Real Story on Finding the Best Fit.
Traditionally, Tony says, tech selection is made based on one of four problematic approaches:
Horse race – You choose technology based on static analyst-firm pronouncements about which tech vendors offer the most/best/newest capabilities without regard for what you’re trying to do.
Love at first sight – You’re enamored by the first tool you see and don’t consider other options that might fit better.
My Cousin Vinny – You choose a solution because you know another company in your market segment uses it; however, that company may not have the same content needs or use cases.
Happiness is a stack of warm binders – You spend a ton of time on developing tech and business requirements, loading them into spreadsheets, and weighting each factor mathematically; the problem, though, is that what looks like the solution on a spreadsheet may not work for people.
The selection method Real Story Group uses is based on design thinking. Tony shared this approach at the last Intelligent Content Conference in a session called Make the Right Technology Decisions. (You can watch his talk in full or read the edited transcript here.)
Design thinking helps address complex and overlapping needs precisely because it focuses on people. Consider this definition of design thinking from Stanford University professor and IDEO founder David Kelley:
A human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.
Here’s how Tony guides his clients to apply the five design-thinking steps to the tech selection process:
Empathize
Resist the urge to create a checklist of features to guide your tech selection. Instead, keep things focused on the people involved through stories or user journeys. Narrative journeys represent different stakeholders (customers, authors, editors, developers, designers, etc.).
Describe to-be states based on real people. For example, Ben works with his boss Louise at a public university to create microsites for 40 to 50 new partnerships every year. They need to be able to clone a site, then add some new and some existing content. Finally, they need to collaborate with their external partner, Bill, on the project.
Define
Done correctly, requests for proposals explain your needs. In design thinking, you include the user stories generated in Step 1 and ask the vendor to show how they can make those scenarios possible. Your RFP doesn’t have to be perfect. It should be good enough to start a conversation based on real human beings’ journeys. Send this RFP to a short list of vendors.
Ideate
Once you get the proposals, you’ll probably realize you didn’t get your user stories exactly right. Nobody does, Tony says, because it’s so hard to capture an interactive, collaborative experience in words.
You might have to think of new ways to describe what you need the technology to do, particularly if you left out a critical story. Or, if all the vendors can respond successfully to one of your narratives, you don’t need to include that one going forward.
Use the responses to the RFPs to select the vendors you invite to provide demos to your team.
Prototype (demonstrate)
Vendors should tailor the demos to your user stories to show why they’re a good fit. Set a fast pace for the demo meeting and take a break to check in with your team.
Take the learning from the demo and edit your user stories. Narrow your vendor list to two and ask them to address the edited user stories during the proof of concept/test phase.
Test
“The most important thing – the one thing that I really wish you to remember – is how essential it is that the final phase of this process is a competitive proof of concept, or what we sometimes refer to as a bake-off,” Tony says.
Why? It’s the only real way to know if the technology fits the people involved. And that means you must have Ben, Louise, and Bill work with the software for a few days or a week. “Any vendor that doesn’t let you do that is one you need to walk away from,” Tony advises.
A “bake-off” is the only real way to know if tech fits the people involved, says @tonybyrne. Click To Tweet
Skipping this step is akin to choosing a new car after watching a salesperson drive it around the parking lot.
3.    You worry too much about future needs, so you risk overbuying
Many organizations focus on “future-proofing” their content tech investments. Tony blames this tendency on analysts’ and consultants’ love of this Wayne Gretzky quote: “I skate to where the puck is going to be, not where it has been.”
Though he admits the advice to look ahead is sound, it’s not always a useful way to talk about tech buying. “That phrase has caused so much damage in the technology world, because we’re all trying to be where the puck is going. But we’re not actually very good at our stick handling right here in front of us,” he says.
The unexpected truth, Tony says, is that companies face more risk from overbuying technology than from underbuying. This sounds counterintuitive­ until you consider how hard using and managing a complex piece of technology can be. Overbuying just makes everyday tasks too hard.
Companies face more risk from overbuying #technology than from underbuying, says @tonybyrne. Click To Tweet
“If you’re in a procurement where you have very complex needs and you’re looking at high-end solutions, make sure you include at least one simpler product in the mix,” he says. “Simpler and cheaper almost always turns out better than more complicated.”
Here’s an excerpt from Tony’s talk:
youtube
HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content
Want to go more in depth to solve your content tech challenges (or at least address them in smarter ways)? Check out CMI’s new ContentTECH Summit.
Cover image by Joseph Kalinowski/Content Marketing Institute
The post 3 Ways You Sabotage Your Content Tech Search appeared first on Content Marketing Institute.
3 Ways You Sabotage Your Content Tech Search syndicated from https://hotspread.wordpress.com
0 notes
a-breton · 6 years
Text
3 Ways You Sabotage Your Content Tech Search
Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it.
Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.
Only a sliver (14%) say they have the right technology and are using it to manage content across the organization.
86% of marketers say they don’t have the right tech or aren’t using it to its potential. @CMIContent #research Click To Tweet
Why do we as content marketers struggle to get the right technology in place?
It’s not for a lack of options. Anyone who has seen that ubiquitous martech landscape chart knows that.
But having more choices only adds to the complexity. From those 5,000-plus options, you have to choose tech that will work for content creators, content strategists, content consumers, anyone who handles content governance, marketing or business analysts, the IT department, and so on and so on.
This isn’t easy. In fact, the Content Marketing Institute recognized that and is evolving the Intelligent Content Conference into the ContentTECH Summit next year. The vision sprang, as CMI Chief Strategy Advisor Robert Rose writes, from the challenge marketing leaders face: the effective use of technology that helps create, manage, deliver, and scale enterprise content and marketing.
But let’s take time now to identify at least three ways you may be making the tech process harder on yourself and your team (and corresponding ideas to make it easier).
1. You don’t have a content-tech strategy
You know CMI research points to a documented content marketing strategy as one of the things that separates successful content marketers from those who say they’re less successful.
Doesn’t it seem logical, then, that a documented content technology strategy would be a dividing line between successful and less successful tech implementations?
Both Robert Rose and Cathy McKnight, co-founder and head of the enterprise consulting practice at Digital Clarity Group, underscore the importance of a tech strategy.
Robert points to it as a way out of the technology debt that threatens to bankrupt content marketing:
One critical factor for content marketers is to have a formulated strategy, which includes a technology landscape, from the beginning. In other words, as content marketers we must get out of ‘how can we learn to do that’ and get into ‘this is what we aim to do, and here’s what we need to do it.’
Cathy sees a tech strategy as an antidote to the “shiny new thing” syndrome. Instead of running after new technologies, she recommends, take a step back and really understand what you have (in terms of tech capabilities and people who can put them to use) and what you truly need.
Don’t run after new #tech, step back to understand what you have & what you truly need. @cathymcknight Click To Tweet
You might find you already have the capabilities in your content tech stack. Or, you might find that a purchase makes sense. Either way, the resulting decision will be grounded in what makes sense for your goals and your organization.
2. You rely on outdated methods to filter your options
Tony Byrne, founder of tech analyst firm Real Story Group, says marketers have been relying on the wrong things to filter their content tech choices. He feels so strongly there’s a better way that he co-wrote a book called The Right Way to Select Technology: Get the Real Story on Finding the Best Fit.
Traditionally, Tony says, tech selection is made based on one of four problematic approaches:
Horse race – You choose technology based on static analyst-firm pronouncements about which tech vendors offer the most/best/newest capabilities without regard for what you’re trying to do.
Love at first sight – You’re enamored by the first tool you see and don’t consider other options that might fit better.
My Cousin Vinny – You choose a solution because you know another company in your market segment uses it; however, that company may not have the same content needs or use cases.
Happiness is a stack of warm binders – You spend a ton of time on developing tech and business requirements, loading them into spreadsheets, and weighting each factor mathematically; the problem, though, is that what looks like the solution on a spreadsheet may not work for people.
The selection method Real Story Group uses is based on design thinking. Tony shared this approach at the last Intelligent Content Conference in a session called Make the Right Technology Decisions. (You can watch his talk in full or read the edited transcript here.)
Design thinking helps address complex and overlapping needs precisely because it focuses on people. Consider this definition of design thinking from Stanford University professor and IDEO founder David Kelley:
A human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.
Here’s how Tony guides his clients to apply the five design-thinking steps to the tech selection process:
Empathize
Resist the urge to create a checklist of features to guide your tech selection. Instead, keep things focused on the people involved through stories or user journeys. Narrative journeys represent different stakeholders (customers, authors, editors, developers, designers, etc.).
Describe to-be states based on real people. For example, Ben works with his boss Louise at a public university to create microsites for 40 to 50 new partnerships every year. They need to be able to clone a site, then add some new and some existing content. Finally, they need to collaborate with their external partner, Bill, on the project.
Define
Done correctly, requests for proposals explain your needs. In design thinking, you include the user stories generated in Step 1 and ask the vendor to show how they can make those scenarios possible. Your RFP doesn’t have to be perfect. It should be good enough to start a conversation based on real human beings’ journeys. Send this RFP to a short list of vendors.
Ideate
Once you get the proposals, you’ll probably realize you didn’t get your user stories exactly right. Nobody does, Tony says, because it’s so hard to capture an interactive, collaborative experience in words.
You might have to think of new ways to describe what you need the technology to do, particularly if you left out a critical story. Or, if all the vendors can respond successfully to one of your narratives, you don’t need to include that one going forward.
Use the responses to the RFPs to select the vendors you invite to provide demos to your team.
Prototype (demonstrate)
Vendors should tailor the demos to your user stories to show why they’re a good fit. Set a fast pace for the demo meeting and take a break to check in with your team.
Take the learning from the demo and edit your user stories. Narrow your vendor list to two and ask them to address the edited user stories during the proof of concept/test phase.
Test
“The most important thing – the one thing that I really wish you to remember – is how essential it is that the final phase of this process is a competitive proof of concept, or what we sometimes refer to as a bake-off,” Tony says.
Why? It’s the only real way to know if the technology fits the people involved. And that means you must have Ben, Louise, and Bill work with the software for a few days or a week. “Any vendor that doesn’t let you do that is one you need to walk away from,” Tony advises.
A “bake-off” is the only real way to know if tech fits the people involved, says @tonybyrne. Click To Tweet
Skipping this step is akin to choosing a new car after watching a salesperson drive it around the parking lot.
3.    You worry too much about future needs, so you risk overbuying
Many organizations focus on “future-proofing” their content tech investments. Tony blames this tendency on analysts’ and consultants’ love of this Wayne Gretzky quote: “I skate to where the puck is going to be, not where it has been.”
Though he admits the advice to look ahead is sound, it’s not always a useful way to talk about tech buying. “That phrase has caused so much damage in the technology world, because we’re all trying to be where the puck is going. But we’re not actually very good at our stick handling right here in front of us,” he says.
The unexpected truth, Tony says, is that companies face more risk from overbuying technology than from underbuying. This sounds counterintuitive­ until you consider how hard using and managing a complex piece of technology can be. Overbuying just makes everyday tasks too hard.
Companies face more risk from overbuying #technology than from underbuying, says @tonybyrne. Click To Tweet
“If you’re in a procurement where you have very complex needs and you’re looking at high-end solutions, make sure you include at least one simpler product in the mix,” he says. “Simpler and cheaper almost always turns out better than more complicated.”
Here’s an excerpt from Tony’s talk:
youtube
HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content
Want to go more in depth to solve your content tech challenges (or at least address them in smarter ways)? Check out CMI’s new ContentTECH Summit.
Cover image by Joseph Kalinowski/Content Marketing Institute
from http://bit.ly/2PeJgUv
0 notes
the-ignitethespark · 6 years
Photo
Tumblr media
A+ certification training Never underestimate the  best shapewear  benefits of a good education. Thomas Jefferson would have hit the nail right on the head if instead of putting, "Life, Liberty and the Pursuit of Happiness" in the Declaration of Independence, he instead penned the words, "Life, Liberty and the Pursuit of Health and Education."Education, health and happiness are inextricably linked, according to an increasing number of studies  Maternity Shapewear pointing to a direct connection between education and quality of life. A conversation about quality living would most assuredly have to include references  to strength, stamina, vigor... all by-products of good health.The highway of education is paved with a fundamental and far-reaching approach to learning that forges knowledge in a variety of subjects, including health. Once you have the knowledge, it then becomes much easier to make the right decisions throughout life about health and everything else."Knowledge is power," wrote author Veronica Roth. Knowledge opens doors, breaks  washer dryer clearance down barriers and levels the playing field. Without it, we wander through life unaware of the possibilities around us and unsure of the decisions in front of us. With it, we are able to recognize the good and bad in things and make decisions based on observation, intelligence and informed judgment.After learning about the concept of healthy living, and  appliances houston as happens with many of life's daily responsibilities when accompanied by knowledge, a process of education ignites within us. Because our brain has absorbed information important for being healthy, we begin the process of learning how to be healthy. The cycle continues.To answer the questions introduced from this new awareness, we then focus on those things which help us accomplish our goal of achieving and maintaining wellness. Suddenly, our brain prompts our body to make the necessary adjustments which can promote a healthy lifestyle in us. In a short amount of time, health becomes  something you think about more than only when you must.Health is  car dealerships in houston primarily defined as 'a state of complete emotional and physical well-being'. Achieving optimum health and wellness is a challenge for everybody, educated or not. However, having the knowledge necessary to attain and maintain good health, is a perfect example of how learning can positively affect every aspect of your daily existence.Dr. Seuss had it right, "The more you read, the more things you will know. The more things you learn, the more places you'll go."Ideally a life-long process, learning stimulates the brain, triggers a physical response, and helps to identify almost unlimited avenues of education. Education, in turn, creates a foundation for life which translates, almost unconsciously, across limitless aspects of life, including health and wellness.Numerous  luxury cars houstonstudies have established the importance and long-term benefits of early childhood education on a person's well-being. According to the Economic Opportunity Institute, "Early childhood learning plays a crucial role in primary education. By focusing early in childhood on prevention and protective factors, quality care and information can help children to grow up healthy."The report went on to state, "... quality early learning and care before the age of five has found it is associated with improvement in a range of educational and social measures, some of which have been documented many Houston SEO Expertyears after the care."While it has been proven that genetic characteristics structured in our DNA do certainly play a role in health and longevity, addressing the core issue of education - early and continued engaged learning - can provide a wide array of positive benefits for the brain, the body, and for society in general.
I studied engineering in Shivaji University which is a reputed university now but at the time when I was growing up the engineering students from this university were ridiculed for their lack of SEO Company Toronto knowledge and ability. Generally, the recruiting process of headhunters places an overwhelming emphasis on the final interview deciding the fortune of a fresh candidate. This was unfair to the candidates from smaller cities as their English was not up to the mark and despite being fluent engineers and qualifying through rigorous tests they were getting rejected in the interview. This thinking by the recruiters of selecting the best among equals was clearly defective. I do agree that when the candidates are almost equal in their qualifications and knowledge and ability some criteria have to be there for  
what career is right for me
selecting a candidate right? Adequate speaking abilities are needed even for engineering jobs, but my English speaking abilities deciding my chances of getting an engineering job is really ridiculous. Now that I have become a writer my chances will be really good right? Just kidding!Similar such defective procedures which are in place in various fields need to be corrected for various appointments. There are many kinds of jobs in  business analyst certification general such as, government jobs, private jobs and the jobs in charity organizations etc. All these jobs will have different requirements, facilities offered and remuneration. But nobody tells this in any syllabus I know of. Why are students not intimated officially that they will face this environment and they should know about it. The reality is that they find out, but this inclusion in my syllabus makes it quality education for me especially when you are opting for professional courses.Education cannot be just practical or theoretical when a student joins the school at a tender age. It has to such that all students need to be given equal opportunity to understand, interpret and most importantly execute what they have learned. It has to be fun  as well as disciplined in its approach. The person imparting this education  early childhood development needs to be a personality that children would like to be with. We already have a lot of stress in our lives and it must be reduced. So, start with the new generation. Teach them the importance of breathing in the fresh air first. Then, if needed they will learn about technology. It is all here, no need to become desperate about learning and using it.Remember there are several great career opportunities in place now such as professional sports, art, event management, farming even and what not. So the parents just gearing up for their child's education need to calm down a bit. It's the child who is taking the  technical schools near me education and not you.
People often talk about the bygone days and they wish that they will come back. Do you wonder why? The mechanization has slowly but surely slowed down the importance of the development of human qualities. Please remember various options have to be available to the child when he is about 15 years old. That's when he will realize what he would like to do with his future. So, the education must have supported him in such a way that he knows all the options at that time. Well reasonably at least. A mindless emphasis on formal education induces stress and boredom in the  minds of youngsters after a while.I know we will probably have some businessman opening an event management business course and make even more money. Why doesn't the government do it with the tax payer's money? That is a good investment. A quest for world-class education is not possible for everyone. The Indian education system mostly has to develop syllabi that will eventually be useful forA+ certification training
Indian environment. Find new employment opportunities especially in the agriculture sector and develop students with information at the college level. Homeschooling is also different and a sort of "old is gold" concept. Vocational trade schools, online education etc are some of the several different modes of education available which is great.I was in Australia for a while. A job in a metro such as Adelaide probably paid me around AUD 15 per hour. If I went to a smaller town such as Naracoorte the same job would give me AUD 17. Why? They are trying to move the large influx of job hunters in cities to smaller towns where they could make more money and live a peaceful life. It is a win-win situation. More money, fewer expenses, all facilities and a peaceful long life. The city dwellers, you don't want that? You got be kidding me!! Anyway, the point is that such clever government initiatives make alternate lifestyles more attractive by the time you finish school. So these updates have to be available during professional courses to the students officially. That is quality education. Not how many hours I spent at the desk. Why should a person be required to work 12 hours daily unless there is something seriously wrong with my work system? Now if a student is from such university/organization which takes all these pains I will give him/her preference as  plus size shapeweara recruiter. Opinions definitely solicited!!
Educational tours are very important in a student's life as they impart practical or visual experience to the wards and give them an opportunity to explore new things. Apart from that, they help in providing experiential learning to the students and transforms complex topics within the understanding levels of the students. Experiential or visual learning helps them in choosing the right career at the right age paving way for faster and sustainable development. Majority of the educational tours helps in the overall development of the students. These educational tours support the modern education philosophy of 'learning while doing'.
This philosophy of learning while doing is completely against rote learning and promote self- learning coupled with fun and recreation. Realizing the benefits of experiential learning many schools are arranging education tours once in a year. Few national education boards and universities compel the management to arrange an educational tour once in every academic year. Realizing the importance of these tours numerous companies in the market are offering education tour packages at pocket-friendly prices. Many of these packages are customized in nature making them  used appliances houston more viable for students of lower income levels. These packages mostly include all sorts of features that are needed to be included in an educational tour and can be customized further as per the requirements of the clients. The price for a customized tour plan can be decided after due consultation with the client.
Let's look at the few pre-trip tasks of an educational tour in common and how to choose a right partner for your tour:
• Timing of the tour - Plan your tour dates well in advance to avoid any kind of last minute rush. Communicate the same to your organizer so, that they can arrange everything well and proper.
• Decide the destinations you would like to cover. This can be done effectively only if you are aware of the objective of the tour. Hence, it is always advised to share the objective of the tour to your organizer as this will help them in chalking out the best package for you.
• Decide the strength that is willing to join you. Communicate the number properly and well in advance in order to avoid any kind of mismatch at the end. Size of your group has a direct implication on the convenience of the trip.
• Communicate with the specific points that you would like to visit. This also tied to the objectives of the tour.
• Know about the places that you are going to visit as a part of the trip. This will help you in understanding the guide's explanation about a particular spot well and would add up to your knowledge bank.
Finally, take an expert adviser's opinion about the places you visit, timing and any other anticipated issues.
0 notes
ramialkarmi · 6 years
Text
Lawmakers are asking DNA-testing companies about their privacy policies — here's what you should know when taking genetics tests like 23andMe or AncestryDNA
Taking a DNA test to learn about your ancestry or health can be fun, but it requires the transfer of sensitive information: your genetic data. 
When sending in your DNA sample, it's important to get a clear picture of who owns that information and who will be able to see it. 
Before taking any test, always read the terms of service. 
DNA tests can tell you where your family is from and what health conditions you might be predisposed to get. 
They've gained significant popularity in recent years — over Thanksgiving weekend last year alone, shoppers bought 1.5 million AncestryDNA kits. 
But the rise of consumer genetics tests has brought up a number of privacy concerns, since they deal with information that's fundamental and unique to every individual. And there have been cases like the arrest of the Golden State Killer that used information from one of these databases to crack the case. It poses the question: When you spit into a tube and submit your sample for one of these reports, who has access to that information and who ultimately owns your DNA?
Two lawmakers — US Representatives Frank Pallone Jr. of New Jersey and Dave Loesback of Iowa — are now pressing DNA testing companies for more information about their security and privacy policies, Stat News reports. The hope is to resolve any issues around security and privacy. 
Late in 2017, Senator Chuck Schumer also raised the issue, calling on the Federal Trade Commission to "take a serious look at this relatively new kind of service and ensure that these companies can have clear, fair privacy policies."
In a blog post published December 12, the FTC recommended reading the fine print. "If you’re thinking about buying an at-home DNA test kit, you owe it to yourself – and to family members who could be affected – to investigate the options thoroughly," it says.
James Hazel, a post-doctoral research fellow at Vanderbilt University's Center for Biomedical Ethics and Society, has been looking into the privacy policies of consumer genetics tests. He said the FTC's suggestion is very important. 
"We are good at clicking 'agree' and not reading the terms of service," he said.
When it comes to DNA tests, a lot of pertinent information hides in that fine print, including language about who owns your DNA, where your genetic information is going, and what the process of deleting your information from a database entails. 
I've tried ancestry tests from from 23andMe, Ancestry, and National Geographic (a test run through the Helix DNA test platform), so I checked in with all of them to see how they stack up in terms of privacy. 
Who owns your DNA?
For starters, there's the question of who "owns" your DNA after you send in a spit sample. The 3 billion genetic building blocks, or base pairs, are what makes us who we are. 
"You’re granting us the rights to share information, but fundamentally you own your data," Elissa Levin, Helix's director of policy, told Business Insider. 
23andMe and Ancestry said the same thing — although the companies need some rights in order to analyze your sample and send results back, they don't have total ownership. They can't, say, bar you from taking another DNA test in the future. 
"We believe that you own your data," 23andMe privacy officer Kate Black told Business Insider. "So whoever's data this is is ultimately the owner of that information. However, we do need certain rights and privileges to process their sample and provide them with our services."
From there, it's a matter of how far those rights go.
Who gets to see your de-identified information? 
When providing a spit sample for a genetics test, your information can either be identified — that is, linked to your name — or de-identified. It's most common for the sample of spit you submit to be processed without your name on it.
While reading through your test's privacy policy, note who has access to both kinds of information. Based on the three companies I spoke with, the de-identified information mainly stays that way (you're assigned an identification number that only the companies can pair with your account).
In many cases, an external lab might be involved in sequencing the genetic data to pass back to the company. For example, 23andMe works with contracted labs in North Carolina and California. 
"The lab has some access but they don’t know who it relates to," Eric Heath, Ancestry's chief privacy officer, told Business Insider. 
Helix does the sequencing in its own lab, then sends some of that information to its test partners, such as National Geographic. Helix is trying to be like the "app store" for genetics, allowing you to submit your spit to them once, then use the sample for multiple tests based on what type of analysis interests you.  
"The information we share with them is only the relevant piece," Levin said. "For some partners it might be a few markers or it could be hundreds of genes." 
But there's a key caveat to keep in mind: Because your DNA is unique to you, it's can't be totally de-identified. 
"DNA is so unique, and there are so many data sources out there, that it is incredibly hard to fully anonymize — and more so to promise and provide any absolute guarantee that the data are anonymized," Laura Lyman Rodriguez, director of policy, communications, and education at the National Human Genome Research Institute, told the magazine Undark in 2016. 
How is the data that’s tied to your identifiable information used?
Your identifiable information includes any self-reported data and your name. 
With 23andMe, Black said, nobody has access to both your email and genetic information — only one or the other. The system that combines the two pieces to give you a report is automated, she said. 
The same goes for Ancestry. Heath said the personal identification and genetic data are "not commingled until we provide you with your results." 
Helix leaves the genetic information de-identified, and it's up to the partners to recombine the analysis with the person who submitted a sample. Because each partner has their own privacy policies, it's important to read those as well. 
The three companies we spoke with all said they've created safeguards so that even if there's a security breach, your genetic information and names aren't connected.
Can you opt out of giving research partners your genetic data? 
Another privacy concern is the possibility that your DNA could get shared with other companies without your consent. 
23andMe and Ancestry both have research partnerships with pharmaceutical companies that explore things like the genetics of aging, psychiatric disorders, or lupus.
Both companies require you to consent to sharing your information if you want to participate in those programs. Unless you agree, your information will remain with just 23andMe or Ancestry (and the contractors they work with to do the test). The same goes for connecting you with potential family members. 
Helix does not currently have research partnerships. Levin said if that changes, there would be a voluntary process users could opt into as well.
How to wipe your information after taking a test
After you've gotten your results back, your genetic data lives on with the company you sent it to, and likely in the tube of spit you submitted. If you're not comfortable with that, the vast majority of your data can be stricken from databases and storage facilities.
Things get a bit trickier if you consented to share your information with third-party researchers. In that case, you can usually stop information from being used in new projects, but anything previously shared will still be out there. 
Before taking any of these tests, it's best to learn about the process of deleting an account, and find out whether your sample will be stored indefinitely. 
23andMe
When you register your test with 23andMe, you can opt to either have your sample stored or discarded after use.
To close your 23andMe account, search through the help center for a page titled "Requesting Account Closure." On that page are links to submit a request or email customer service ([email protected]). 
If you opt to have your spit sample stored but later change your mind, an option in the settings section of your report allows you to discard the sample.
  However, there are a few places your information may continue to live. Under the regulatory standards that apply to clinical labs, Black said, 23andMe has to retain the bare lab test result for 10 years.
Ancestry
Ancestry stores your spit sample so it can be used for quality purposes, such as making sure the lab is running as it's supposed to and the testing is accurate. That also allows the company to update your results if more accurate sequencing technology comes onto the scene. 
To delete your DNA results on Ancestry, go to the DNA section at the top of the page — your test settings include a way to delete your results.  If you want to remove your spit sample completely, you need to call Ancestry's member services. 
Helix
Helix also stores your spit sample. To get rid of that spit sample, you can fill out a request with customer services. Helix alludes to retaining data for regulatory purposes in its privacy section, however.
In the settings of your Helix account, there steps for how to close an account. Doing that would cut off the flow of data to Helix's partners, Levin said. 
"Even if you had previously consented to share info with National Geographic, closing would close out the data-stream," she said.
Read the full privacy documents
For more information, here are the privacy pages and terms of service documents for the three tests described above:
Helix's privacy center and terms of service.
23andMe's privacy center and terms of service.
Ancestry's privacy center and terms of service. 
This post was originally published in December 2017. 
SEE ALSO: I've taken AncestryDNA, 23andMe, and National Geographic genetics tests — here's how to choose one to try
DON'T MISS: How to delete your DNA data from genetics companies like 23andMe and Ancestry
Join the conversation about this story »
NOW WATCH: Why 'moist' is one of the most hated words in the English language
0 notes
Text
5 Best Tools For Cryptocurrency Blockchain Industry
Tumblr media
Guys, This post is dedicated to those who want to be a Cryptocurrency blockchain developer or already started his career in blockchain industry. Considering as a newbie in blockchain technology, before dive deep into the blockchain technology, I want to describe the term is short,
What is Blockchain?
and of course, how it is related to Cryptocurrency like Bitcoin etc?
Blockchain is a decentralized database of network build with anonymous computers distributed around the world. This kind of database is saved on all the computers connected to the respected blockchain network. Because blockchain network is decentralized means the data is shared with all the computers connected to the network, this is the primary reason that nobody can break or hack a network build with blockchain. Blockchain is first introduced in 2008 with the birth of Bitcoin by its inventor Satoshi Nakamoto who is also called the father of bitcoin. To better understand the blockchain technology we can take an example of google docs. Although, Google docs is not created using blockchain technology it works something like blockchain. In google docs, the document is created on the server and anybody who knows the email ID and password can access and make changes to this document. In blockchain the same data is stored in several local computers and also in servers in an encrypted format and when someone makes changes to this data that particular data changes in all the resources (servers and computers). Bitcoin and other cryptocurrencies are stored in all the related resources equally. When the transaction is done (means someone buys or sells those currencies), the data is updated immediately on all the resources.
Is Cryptocurrency Secure?
Yes 100% They are more secure than your money in banks. Nobody can hack those currencies because of two reasons. Blockchain technology As the currencies are stores in several places at the same time, if someone reaches and hacks the data from a computer or server joined to this chained system the data still remain intact on all the other resources.  There is no one place (like traditional bank lockers) where you could manipulate the data and steal those currencies. This is the strong reason why your digital currency is more secure than your traditional currency. Encryption The currencies are encrypted with "impossible to manipulate" codes and no one can crack this encryption. So from the coding point of view, it is also secure currency. Above two reasons are enough to get the attention of the public to this type of currency and this is the main reason why cryptocurrency is taking the market in past years. Although, if you lose the password you will be a poor man immediately because when hackers are not able to crack the password of cryptocurrency than who are you. One more thing, if someone knows your transactional password which is in the form of long code, they can easily steal your digital coins making your pocket empty. So it's your responsibility to keep secure the transactional passwords of your coins.
Cryptocurrency Blockchain: The future
This topic is divided into two points. Future of Cryptocurrency and Future of blockchain technology. First, we will discuss Cryptocurrencies future. The future of trade is in Cryptocurrency. It's becoming widely popular with time. After introduced in 2008 the popularity of Cryptocurrency is continuously increased.  And if you want to be sure just go to BuzzFeed and search for Cryptocurrency. You will see how much popular it in social media. Not only social media it is equally a popular term in other media like news and Google search.  If you open Google trends and search for a query "Cryptocurrency" you will see that the trend is in increasing slope.  So, no doubt that Cryptocurrency will be our future currency. It is acquiring the online market as well as the offline market rapidly replacing the traditional currency. Do you know? When I am typing this article, what is the current price of Bitcoin? 9104.58 US Dollar Crypto coins are as popular as they are now used by many online e-commerce platforms to do transactions. There are two reasons behind its huge popularity. Blockchain technique gives it an added security (Breaking its codes is impossible). It's handier than other traditional currencies. Unlike traditional currencies, no one can rob or pickpocket those digital currencies. They are safe. Now come to Blockchain technology. Blockchain is a server related technology which is now widely used by many server owners and website owners. As it is very secure due to its decentralization technique, many financial and other firms are now using it to secure their data.  From the birth of the Internet, hackers are the big enemy of the Internet and the result is less secure data. After the boom of the Internet, we all became online. Our all potential data is now online. But if I frankly say, there is no data in the traditional server which is called to be secure and unbreakable.  With internet security hackers are also becoming smart and find new ways to hack servers.  The only way to stop them is implementing of Blockchain technology. I will never say that hackers won't break Blockchain but near future, it's probably not possible. Blockchain is the future of online security and we have to adopt this technology widely to stop Internet crime.
5 Essential tools For Cryptocurrency trading
#1 Cryptowatch Crpytowatch is a tool with which you can watch the current market price of all the Digital currencies.  
Tumblr media
It also gives you the detailed analysis of currencies. Like the past rates of the currency and also the future predictions. This tool is very helpful if you want to start a trade on Cryptocurrency. You will get a brief analysis of a currency before buying and selling them.  Today trading in Cryptocurrencies is becoming quite popular and the exchange rate is becoming very high within a short period of time.  If you want to be a full-time Cryptocurrency trader you should you Cryptowatch to keep an eye on the market. #2 CoinGecko
Tumblr media
CoinGecko is an another Cryptocurrency market chart app. It is quite similar to  Cryptowatch. You can watch the current market price and exchange rates of digital currencies and also watch the future predictions how a particular currency behave in future. There are several tools in this app which will help you to choose the best trade in the digital currency market. #3 Tierion It offers you developer tools and API related to Bitcoin. You can update Bitcoin ledger with this Blockchain developer tool. Tierion tool creates a verifiable database to update any data related to Bitcoin Blockchain. It has also developed chain point an open standard data recording tool which records generates receipts containing all the information needed to verify the data. #4 Coinbase’s API It is a very useful tool for Bitcoin Blockchain developers as with is developers easily create Bitcoin apps and also add bitcoin in already created systems. With Coinbase API also create Bitcoin wallets, buy and sell Bitcoins and also send and receive them worldwide. They offer several client libraries and mobile SDK which are quite useful for Blockchain developers. It gives us a capability to create read-only data and many more Blockchain functions. Just try out to experience more. #5 Embark It is another interesting and useful tool. A developer can use it to develop Ethereum dapps. It can easily develop and deploy dapps or serverless HTML 5 apps with amazing decentralized technology. With Embark you can create Smart contracts in JS coding format which is quite secure.  If you update your created contracts this tool will modify and update it's related dapps too. It is very helpful to create a decentralized network.
Conclusion
Blockchain technology is a fast-growing technology and I think it will cover all the Internet in coming 10 years. So you have to be familiar with this technology to survive in the future world.  This is the main reason why I have introduced you to above 5 Cryptocurrency Blockchain tools. If this article helped you to gain some understanding of Bitcoin Blockchain technology then share this article with your friends and help them to understand Blockchain technology. Read the full article
0 notes
trendingnewsb · 6 years
Text
Inside the Race to Hack the Human Brain
In an ordinary hospital room in Los Angeles, a young woman named Lauren Dickerson waits for her chance to make history.
She’s 25 years old, a teacher’s assistant in a middle school, with warm eyes and computer cables emerging like futuristic dreadlocks from the bandages wrapped around her head. Three days earlier, a neurosurgeon drilled 11 holes through her skull, slid 11 wires the size of spaghetti into her brain, and connected the wires to a bank of computers. Now she’s caged in by bed rails, with plastic tubes snaking up her arm and medical monitors tracking her vital signs. She tries not to move.
The room is packed. As a film crew prepares to document the day’s events, two separate teams of specialists get ready to work—medical experts from an elite neuroscience center at the University of Southern California and scientists from a technology company called Kernel. The medical team is looking for a way to treat Dickerson’s seizures, which an elaborate regimen of epilepsy drugs controlled well enough until last year, when their effects began to dull. They’re going to use the wires to search Dickerson’s brain for the source of her seizures. The scientists from Kernel are there for a different reason: They work for Bryan Johnson, a 40-year-old tech entrepreneur who sold his business for $800 million and decided to pursue an insanely ambitious dream—he wants to take control of evolution and create a better human. He intends to do this by building a “neuroprosthesis,” a device that will allow us to learn faster, remember more, “coevolve” with artificial intelligence, unlock the secrets of telepathy, and maybe even connect into group minds. He’d also like to find a way to download skills such as martial arts, Matrix-style. And he wants to sell this invention at mass-market prices so it’s not an elite product for the rich.
Right now all he has is an algorithm on a hard drive. When he describes the neuroprosthesis to reporters and conference audiences, he often uses the media-friendly expression “a chip in the brain,” but he knows he’ll never sell a mass-market product that depends on drilling holes in people’s skulls. Instead, the algorithm will eventually connect to the brain through some variation of noninvasive interfaces being developed by scientists around the world, from tiny sensors that could be injected into the brain to genetically engineered neurons that can exchange data wirelessly with a hatlike receiver. All of these proposed interfaces are either pipe dreams or years in the future, so in the meantime he’s using the wires attached to Dickerson’s hippo­campus to focus on an even bigger challenge: what you say to the brain once you’re connected to it.
That’s what the algorithm does. The wires embedded in Dickerson’s head will record the electrical signals that Dickerson’s neurons send to one another during a series of simple memory tests. The signals will then be uploaded onto a hard drive, where the algorithm will translate them into a digital code that can be analyzed and enhanced—or rewritten—with the goal of improving her memory. The algorithm will then translate the code back into electrical signals to be sent up into the brain. If it helps her spark a few images from the memories she was having when the data was gathered, the researchers will know the algorithm is working. Then they’ll try to do the same thing with memories that take place over a period of time, something nobody’s ever done before. If those two tests work, they’ll be on their way to deciphering the patterns and processes that create memories.
Although other scientists are using similar techniques on simpler problems, Johnson is the only person trying to make a commercial neurological product that would enhance memory. In a few minutes, he’s going to conduct his first human test. For a commercial memory prosthesis, it will be the first human test. “It’s a historic day,” Johnson says. “I’m insanely excited about it.”
For the record, just in case this improbable experiment actually works, the date is January 30, 2017.
Related Stories
Nick Stockton
Your Brain Doesn't Contain Memories. It Is Memories
Andy Greenberg
Biohackers Encoded Malware in a Strand of DNA
Steven Levy
Brain-Machine Interface Isn't Sci-Fi Anymore
At this point, you may be wondering if Johnson’s just another fool with too much money and an impossible dream. I wondered the same thing the first time I met him. He seemed like any other California dude, dressed in the usual jeans, sneakers, and T-shirt, full of the usual boyish enthusiasms. His wild pronouncements about “reprogramming the operating system of the world” seemed downright goofy.
But you soon realize this casual style is either camouflage or wishful thinking. Like many successful people, some brilliant and some barely in touch with reality, Johnson has endless energy and the distributed intelligence of an octopus—one tentacle reaches for the phone, another for his laptop, a third scouts for the best escape route. When he starts talking about his neuroprosthesis, they team up and squeeze till you turn blue.
And there is that $800 million that PayPal shelled out for Braintree, the online-­payment company Johnson started when he was 29 and sold when he was 36. And the $100 million he is investing into Kernel, the company he started to pursue this project. And the decades of animal tests to back up his sci-fi ambitions: Researchers have learned how to restore memories lost to brain damage, plant false memories, control the motions of animals through human thought, control appetite and aggression, induce sensations of pleasure and pain, even how to beam brain signals from one animal to another animal thousands of miles away.
And Johnson isn’t dreaming this dream alone—at this moment, Elon Musk and Mark Zuckerberg are weeks from announcing their own brain-hacking projects, the military research group known as Darpa already has 10 under way, and there’s no doubt that China and other countries are pursuing their own. But unlike Johnson, they’re not inviting reporters into any hospital rooms.
Here’s the gist of every public statement Musk has made about his project: (1) He wants to connect our brains to computers with a mysterious device called “neural lace.” (2) The name of the company he started to build it is Neuralink.
Thanks to a presentation at last spring’s F8 conference, we know a little more about what Zuckerberg is doing at Facebook: (1) The project was until recently overseen by Regina Dugan, a former director of Darpa and Google’s Advanced Technology group. (2) The team is working out of Building 8, Zuckerberg’s research lab for moon-shot projects. (3) They’re working on a noninvasive “brain–computer speech-to-text interface” that uses “optical imaging” to read the signals of neurons as they form words, find a way to translate those signals into code, and then send the code to a computer. (4) If it works, we’ll be able to “type” 100 words a minute just by thinking.
As for Darpa, we know that some of its projects are improvements on existing technology and some—such as an interface to make soldiers learn faster—sound just as futuristic as Johnson’s. But we don’t know much more than that. That leaves Johnson as our only guide, a job he says he’s taken on because he thinks the world needs to be prepared for what is coming.
All of these ambitious plans face the same obstacle, however: The brain has 86 billion neurons, and nobody understands how they all work. Scientists have made impressive progress uncovering, and even manipulating, the neural circuitry behind simple brain functions, but things such as imagination or creativity—and memory—are so complex that all the neuroscientists in the world may never solve them. That’s why a request for expert opinions on the viability of Johnson’s plans got this response from John Donoghue, the director of the Wyss Center for Bio and Neuroengineering in Geneva: “I’m cautious,” he said. “It’s as if I asked you to translate something from Swahili to Finnish. You’d be trying to go from one unknown language into another unknown language.” To make the challenge even more daunting, he added, all the tools used in brain research are as primitive as “a string between two paper cups.” So Johnson has no idea if 100 neurons or 100,000 or 10 billion control complex brain functions. On how most neurons work and what kind of codes they use to communicate, he’s closer to “Da-da” than “see Spot run.” And years or decades will pass before those mysteries are solved, if ever. To top it all off, he has no scientific background. Which puts his foot on the banana peel of a very old neuroscience joke: “If the brain was simple enough for us to understand, we’d be too stupid to understand it.”
Goran Factory
I don’t need telepathy to know what you’re thinking now—there’s nothing more annoying than the big dreams of tech optimists. Their schemes for eternal life and floating libertarian nations are adolescent fantasies; their digital revolution seems to be destroying more jobs than it created, and the fruits of their scientific fathers aren’t exactly encouraging either. “Coming soon, from the people who brought you nuclear weapons!”
But Johnson’s motives go to a deep and surprisingly tender place. Born into a devout Mormon community in Utah, he learned an elaborate set of rules that are still so vivid in his mind that he brought them up in the first minutes of our first meeting: “If you get baptized at the age of 8, point. If you get into the priesthood at the age of 12, point. If you avoid pornography, point. Avoid masturbation? Point. Go to church every Sunday? Point.” The reward for a high point score was heaven, where a dutiful Mormon would be reunited with his loved ones and gifted with endless creativity.
When he was 4, Johnson’s father left the church and divorced his mother. Johnson skips over the painful details, but his father told me his loss of faith led to a long stretch of drug and alcohol abuse, and his mother said she was so broke that she had to send Johnson to school in handmade clothes. His father remembers the letters Johnson started sending him when he was 11, a new one every week: “Always saying 100 different ways, ‘I love you, I need you.’ How he knew as a kid the one thing you don’t do with an addict or an alcoholic is tell them what a dirtbag they are, I’ll never know.”
Johnson was still a dutiful believer when he graduated from high school and went to Ecuador on his mission, the traditional Mormon rite of passage. He prayed constantly and gave hundreds of speeches about Joseph Smith, but he became more and more ashamed about trying to convert sick and hungry children with promises of a better life in heaven. Wouldn’t it be better to ease their suffering here on earth?
“Bryan came back a changed boy,” his father says.
Soon he had a new mission, self-assigned. His sister remembers his exact words: “He said he wanted to be a millionaire by the time he was 30 so he could use those resources to change the world.”
His first move was picking up a degree at Brigham Young University, selling cell phones to help pay the tuition and inhaling every book that seemed to promise a way forward. One that left a lasting impression was Endurance, the story of Ernest Shackleton’s botched journey to the South Pole—if sheer grit could get a man past so many hardships, he would put his faith in sheer grit. He married “a nice Mormon girl,” fathered three Mormon children, and took a job as a door-to-door salesman to support them. He won a prize for Salesman of the Year and started a series of businesses that went broke—which convinced him to get a business degree at the University of Chicago.
When he graduated in 2008, he stayed in Chicago and started Braintree, perfecting his image as a world-beating Mormon entrepreneur. By that time, his father was sober and openly sharing his struggles, and Johnson was the one hiding his dying faith behind a very well-protected wall. He couldn’t sleep, ate like a wolf, and suffered intense headaches, fighting back with a long series of futile cures: antidepressants, biofeedback, an energy healer, even blind obedience to the rules of his church.
Bryan Johnson has long been obsessed with “reprogramming” the operating system of the world.
Joe Pugliese/August Image
In 2012, at the age of 35, Johnson hit bottom. In his misery, he remembered Shackleton and seized a final hope—maybe he could find an answer by putting himself through a painful ordeal. He planned a trip to Mount Kilimanjaro, and on the second day of the climb he got a stomach virus. On the third day he got altitude sickness. When he finally made it to the peak, he collapsed in tears and then had to be carried down on a stretcher. It was time to reprogram his operating system.
The way Johnson tells it, he started by dropping the world-beater pose that hid his weakness and doubt. And although this may all sound a bit like a dramatic motivational talk at a TED conference, especially since Johnson still projects the image of a world-beating entrepreneur, this much is certain: During the following 18 months, he divorced his wife, sold Braintree, and severed his last ties to the church. To cushion the impact on his children, he bought a house nearby and visited them almost daily. He knew he was repeating his father’s mistakes but saw no other option—he was either going to die inside or start living the life he always wanted.
He started with the pledge he made when he came back from Ecuador, experimenting first with a good-government initiative in Washington and pivoting, after its inevitable doom, to a venture fund for “quantum leap” companies inventing futuristic products such as human-­organ-­mimicking silicon chips. But even if all his quantum leaps landed, they wouldn’t change the operating system of the world.
Finally, the Big Idea hit: If the root problems of humanity begin in the human mind, let’s change our minds.
Fantastic things were happening in neuroscience. Some of them sounded just like miracles from the Bible—with prosthetic legs controlled by thought and microchips connected to the visual cortex, scientists were learning to help the lame walk and the blind see. At the University of Toronto, a neurosurgeon named Andres Lozano slowed, and in some cases reversed, the cognitive declines of Alzheimer’s patients using deep brain stimulation. At a hospital in upstate New York, a neuro­technologist named Gerwin Schalk asked computer engineers to record the firing patterns of the auditory neurons of people listening to Pink Floyd. When the engineers turned those patterns back into sound waves, they produced a single that sounded almost exactly like “Another Brick in the Wall.” At the University of Washington, two professors in different buildings played a videogame together with the help of electroencephalography caps that fired off electrical pulses—when one professor thought about firing digital bullets, the other one felt an impulse to push the Fire button.
Johnson also heard about a biomedical engineer named Theodore Berger. During nearly 20 years of research, Berger and his collaborators at USC and Wake Forest University developed a neuroprosthesis to improve memory in rats. It didn’t look like much when he started testing it in 2002—just a slice of rat brain and a computer chip. But the chip held an algorithm that could translate the firing patterns of neurons into a kind of Morse code that corresponded with actual memories. Nobody had ever done that before, and some people found the very idea offensive—it’s so deflating to think of our most precious thoughts reduced to ones and zeros. Prominent medical ethicists accused Berger of tampering with the essence of identity. But the implications were huge: If Berger could turn the language of the brain into code, perhaps he could figure out how to fix the part of the code associated with neurological diseases.
When one professor thought about firing digital bullets, the other one felt an impulse to push the Fire button.
In rats, as in humans, firing patterns in the hippocampus generate a signal or code that, somehow, the brain recognizes as a long-term memory. Berger trained a group of rats to perform a task and studied the codes that formed. He learned that rats remembered a task better when their neurons sent “strong code,” a term he explains by comparing it to a radio signal: At low volume you don’t hear all of the words, but at high volume everything comes through clear. He then studied the difference in the codes generated by the rats when they remembered to do something correctly and when they forgot. In 2011, through a breakthrough experiment conducted on rats trained to push a lever, he demonstrated he could record the initial memory codes, feed them into an algorithm, and then send stronger codes back into the rats’ brains. When he finished, the rats that had forgotten how to push the lever suddenly remembered.
Five years later, Berger was still looking for the support he needed for human trials. That’s when Johnson showed up. In August 2016, he announced he would pledge $100 million of his fortune to create Kernel and that Berger would join the company as chief science officer. After learning about USC’s plans to implant wires in Dickerson’s brain to battle her epilepsy, Johnson approached Charles Liu, the head of the prestigious neurorestoration division at the USC School of Medicine and the lead doctor on Dickerson’s trial. Johnson asked him for permission to test the algorithm on Dickerson while she had Liu’s wires in her hippocampus—in between Liu’s own work sessions, of course. As it happened, Liu had dreamed about expanding human powers with technology ever since he got obsessed with The Six Million Dollar Man as a kid. He helped Johnson get Dickerson’s consent and convinced USC’s institutional research board to approve the experiment. At the end of 2016, Johnson got the green light. He was ready to start his first human trial.
Goran Factory
In the hospital room, Dickerson is waiting for the experiments to begin, and I ask her how she feels about being a human lab rat.
“If I’m going to be here,” she says, “I might as well do something useful.”
Useful? This starry-eyed dream of cyborg supermen? “You know he’s trying to make humans smarter, right?”
“Isn’t that cool?” she answers.
Over by the computers, I ask one of the scientists about the multi­colored grid on the screen. “Each one of these squares is an electrode that’s in her brain,” one says. Every time a neuron close to one of the wires in Dickerson’s brain fires, he explains, a pink line will jump in the relevant box.
Johnson’s team is going to start with simple memory tests. “You’re going to be shown words,” the scientist explains to her. “Then there will be some math problems to make sure you’re not rehearsing the words in your mind. Try to remember as many words as you can.”
One of the scientists hands Dickerson a computer tablet, and everyone goes quiet. Dickerson stares at the screen to take in the words. A few minutes later, after the math problem scrambles her mind, she tries to remember what she’d read. “Smoke … egg … mud … pearl.”
Next, they try something much harder, a group of memories in a sequence. As one of Kernel’s scientists explains to me, they can only gather so much data from wires connected to 30 or 40 neurons. A single face shouldn’t be too hard, but getting enough data to reproduce memories that stretch out like a scene in a movie is probably impossible.
Sitting by the side of Dickerson’s bed, a Kernel scientist takes on the challenge. “Could you tell me the last time you went to a restaurant?”
“It was probably five or six days ago,” Dickerson says. “I went to a Mexican restaurant in Mission Hills. We had a bunch of chips and salsa.”
He presses for more. As she dredges up other memories, another Kernel scientist hands me a pair of headphones connected to the computer bank. All I hear at first is a hissing sound. After 20 or 30 seconds go by I hear a pop.
“That’s a neuron firing,” he says.
As Dickerson continues, I listen to the mysterious language of the brain, the little pops that move our legs and trigger our dreams. She remembers a trip to Costco and the last time it rained, and I hear the sounds of Costco and rain.
When Dickerson’s eyelids start sinking, the medical team says she’s had enough and Johnson’s people start packing up. Over the next few days, their algorithm will turn Dickerson’s synaptic activity into code. If the codes they send back into Dickerson’s brain make her think of dipping a few chips in salsa, Johnson might be one step closer to reprogramming the operating system of the world.
But look, there’s another banana peel­—after two days of frantic coding, Johnson’s team returns to the hospital to send the new code into Dickerson’s brain. Just when he gets word that they can get an early start, a message arrives: It’s over. The experiment has been placed on “administrative hold.” The only reason USC would give in the aftermath was an issue between Johnson and Berger. Berger would later tell me he had no idea the experiment was under way and that Johnson rushed into it without his permission. Johnson said he is mystified by Berger’s accusations. “I don’t know how he could not have known about it. We were working with his whole lab, with his whole team.” The one thing they both agree on is that their relationship fell apart shortly afterward, with Berger leaving the company and taking his algorithm with him. He blames the break entirely on Johnson. “Like most investors, he wanted a high rate of return as soon as possible. He didn’t realize he’d have to wait seven or eight years to get FDA approval—I would have thought he would have looked that up.” But Johnson didn’t want to slow down. He had bigger plans, and he was in a hurry.
Goran Factory
Eight months later, I go back to California to see where Johnson has ended up. He seems a little more relaxed. On the whiteboard behind his desk at Kernel’s new offices in Los Angeles, someone’s scrawled a playlist of songs in big letters. “That was my son,” he says. “He interned here this summer.” Johnson is a year into a romance with Taryn Southern, a charismatic 31-year-old performer and film producer. And since his break with Berger, Johnson has tripled Kernel’s staff—he’s up to 36 employees now—adding experts in fields like chip design and computational neuroscience. His new science adviser is Ed Boyden, the director of MIT’s Synthetic Neurobiology Group and a superstar in the neuroscience world. Down in the basement of the new office building, there’s a Dr. Frankenstein lab where scientists build prototypes and try them out on glass heads.
When the moment seems right, I bring up the purpose of my visit. “You said you had something to show me?”
Johnson hesitates. I’ve already promised not to reveal certain sensitive details, but now I have to promise again. Then he hands me two small plastic display cases. Inside, two pairs of delicate twisty wires rest on beds of foam rubber. They look scientific but also weirdly biological, like the antennae of some futuristic bug-bot.
I’m looking at the prototypes for Johnson’s brand-new neuromodulator. On one level, it’s just a much smaller version of the deep brain stimulators and other neuromodulators currently on the market. But unlike a typical stimulator, which just fires pulses of electricity, Johnson’s is designed to read the signals that neurons send to other neurons—and not just the 100 neurons the best of the current tools can harvest, but perhaps many more. That would be a huge advance in itself, but the implications are even bigger: With Johnson’s neuromodulator, scientists could collect brain data from thousands of patients, with the goal of writing precise codes to treat a variety of neurological diseases.
In the short term, Johnson hopes his neuromodulator will help him “optimize the gold rush” in neurotechnology—financial analysts are forecasting a $27 billion market for neural devices within six years, and countries around the world are committing billions to the escalating race to decode the brain. In the long term, Johnson believes his signal-reading neuromodulator will advance his bigger plans in two ways: (1) by giving neuroscientists a vast new trove of data they can use to decode the workings of the brain and (2) by generating the huge profits Kernel needs to launch a steady stream of innovative and profitable neural tools, keeping the company both solvent and plugged into every new neuroscience breakthrough. With those two achievements in place, Johnson can watch and wait until neuroscience reaches the level of sophistication he needs to jump-start human evolution with a mind-enhancing neuroprosthesis.
Liu, the neurologist with the Six Million Dollar Man dreams, compares Johnson’s ambition to flying. “Going back to Icarus, human beings have always wanted to fly. We don’t grow wings, so we build a plane. And very often these solutions will have even greater capabilities than the ones nature created—no bird ever flew to Mars.” But now that humanity is learning how to reengineer its own capabilities, we really can choose how we evolve. “We have to wrap our minds around that. It’s the most revolutionary thing in the world.”
The crucial ingredient is the profit motive, which always drives rapid innovation in science. That’s why Liu thinks Johnson could be the one to give us wings. “I’ve never met anyone with his urgency to take this to market,” he says.
When will this revolution arrive? “Sooner than you think,” Liu says.
Now we’re back where we began. Is Johnson a fool? Is he just wasting his time and fortune on a crazy dream? One thing is certain: Johnson will never stop trying to optimize the world. At the pristine modern house he rents in Venice Beach, he pours out idea after idea. He even took skepticism as helpful information—when I tell him his magic neuroprosthesis sounds like another version of the Mormon heaven, he’s delighted.
“Good point! I love it!”
He never has enough data. He even tries to suck up mine. What are my goals? My regrets? My pleasures? My doubts?
Every so often, he pauses to examine my “constraint program.”
“One, you have this biological disposition of curiosity. You want data. And when you consume that data, you apply boundaries of meaning-making.”
“Are you trying to hack me?” I ask.
Not at all, he says. He just wants us to share our algorithms. “That’s the fun in life,” he says, “this endless unraveling of the puzzle. And I think, ‘What if we could make the data transfer rate a thousand times faster? What if my consciousness is only seeing a fraction of reality? What kind of stories would we tell?’ ”
In his free time, Johnson is writing a book about taking control of human evolution and looking on the bright side of our mutant humanoid future. He brings this up every time I talk to him. For a long time I lumped this in with his dreamy ideas about reprogramming the operating system of the world: The future is coming faster than anyone thinks, our glorious digital future is calling, the singularity is so damn near that we should be cheering already—a spiel that always makes me want to hit him with a copy of the Unabomber Manifesto.
But his urgency today sounds different, so I press him on it: “How would you respond to Ted Kaczynski’s fears? The argument that technology is a cancerlike development that’s going to eat itself?”
“I would say he’s potentially on the wrong side of history.”
“Yeah? What about climate change?”
“That’s why I feel so driven,” he answered. “We’re in a race against time.”
He asks me for my opinion. I tell him I think he’ll still be working on cyborg brainiacs when the starving hordes of a ravaged planet destroy his lab looking for food—and for the first time, he reveals the distress behind his hope. The truth is, he has the same fear. The world has gotten way too complex, he says. The financial system is shaky, the population is aging, robots want our jobs, artificial intelligence is catching up, and climate change is coming fast. “It just feels out of control,” he says.
He’s invoked these dystopian ideas before, but only as a prelude to his sales pitch. This time he’s closer to pleading. “Why wouldn’t we embrace our own self-directed evolution? Why wouldn’t we just do everything we can to adapt faster?”
I turn to a more cheerful topic. If he ever does make a neuroprosthesis to revolutionize how we use our brain, which superpower would he give us first? Telepathy? Group minds? Instant kung fu?
He answers without hesitation. Because our thinking is so constrained by the familiar, he says, we can’t imagine a new world that isn’t just another version of the world we know. But we have to imagine something far better than that. So he’d try to make us more creative—that would put a new frame on everything.
Ambition like that can take you a long way. It can drive you to try to reach the South Pole when everyone says it’s impossible. It can take you up Mount Kilimanjaro when you’re close to dying and help you build an $800 million company by the time you’re 36. And Johnson’s ambitions drive straight for the heart of humanity’s most ancient dream: For operating system, substitute enlightenment.
By hacking our brains, he wants to make us one with everything.
John H. Richardson is the author of My Father the Spy. This is his first piece for WIRED.
This article appears in the December issue. Subscribe now.
Listen to this story, and other WIRED features, on the Audm app.
Wardrobe styling by Michael Cioffoletti/Art Department; Grooming by Hee Soo Kwon/The Rex Agency using Malin + Goetz; blazer: Vitale Barberis Canonico from Barney’s New York Beverly Hills; Sweater: Rag and Bone from Bloomingdale’s
Related Video
Science
Neuroscientist Explains One Concept in 5 Levels of Difficulty
The Connectome is a comprehensive diagram of all the neural connections existing in the brain. WIRED has challenged neuroscientist Bobby Kasthuri to explain this scientific concept to 5 different people; a 5 year-old, a 13 year-old, a college student, a neuroscience grad student and a connectome entrepreneur.
Read more: http://ift.tt/2zHbAtK
from Viral News HQ http://ift.tt/2jzrtbA via Viral News HQ
0 notes
mrmedia · 7 years
Text
15 Larry Ratso Sloman, biographer, Harry Houdini, Howard Stern, Mike Tyson
Today's Guest: Larry Ratso Sloman, author or co-author of celebrity memoirs from Howard Stern, Abbie Hoffman, Anthony Kiedis, Phil Esposito, Mike Tyson, and a biography of Harry Houdini
youtube
  Order by clicking the DVD cover above! Larry 'Ratso' Sloman, co-author of Howard Stern's 'Private Parts'
Writing the biography of a well-known person in pop culture is an assignment fraught with trap doors, two-way mirrors, and shackles. Some writers even disdain their subjects. Others hopelessly suck up to the person, if living, in hopes of winning their favor. Journalists working the genre, however, are usually after something more. They took on the life of an individual because they believe -- through professional research and interviews -- that they can add more color or depth to what’s known about the figure’s public and private lives. Today’s Mr. Media guest, Larry “Ratso” Sloman, has trod the path of biography and ghostwritten autobiographies a number of times in his career. He wrote Steal This Dream about the life of 1960s dissident Abbie Hoffman. He helped Howard Stern pen his life story in two memorable books, Private Parts and Miss America. When Anthony Kiedis of the Red Hot Chili Peppers needed someone to help tell his story, Kiedis turned to Sloman. The book many people remember Sloman best for, however, may well be his chronicle of Bob Dylan’s remarkable 1975 Rolling Thunder Review concert tour, On the Road with Bob Dylan. That is also where he earned his unusual nickname, which I’m told he wears with pride like a badge of courage. Sloman’s latest book, written with William Kalush is The Secret Life of Houdini, the Making of America’s First Superhero.
Larry "Ratso" Sloman Website • Twitter • Wikipedia • IMDB • Order Horward Stern's Private Parts from Amazon.com
BOB ANDELMAN/Mr. MEDIA: Houdini is a fast read, thanks to the focus on storytelling and the wealth of incredible detail that you and your partner uncovered about the magician and the man. Can you tell us a little bit about how the book came about and the style in which it’s written?
LARRY "RATSO" SLOMAN: I first got interested in magic when I co-authored or ghostwrote -- David Blaine’s memoir, Mysterious Stranger. It was a hybrid book. That book was part reminiscence about his various stunts and being encased in ice and being buried underground. It was also part teaching you how to do some magical effects, and it was also a kind of history of magic. For the history part, David said, “You have to go work with Kalush, because he produced all my shows, and he’s got the most amazing magic library in the world.” So we spent a lot of time at Kalush’s library, the Conjuring Arts Research Center. We did all this research, and we did a chapter on Houdini in the David Blaine book. That was my first exposure to reading about Houdini. I read all the extant biographies of Houdini at the time, and I remember sitting around with Kalush and saying, “You know, it’s really strange. I mean, there are all these gaps in Houdini’s story, and he makes strange career choices. I think there’s more to this than meets the eye.” And Kalush says, “I agree.” And the more we looked into it, the more we said, “It’s time to take a fresh look at Houdini,” and that’s the genesis of The Secret Life of Houdini. ANDELMAN: What about the storytelling? What I really like about the book is that every page is almost a separate anecdote in some ways in that you’re always storytelling. It’s not so much analysis, which some people expect in biography, but it’s storytelling, which is what I expect, and I really like that.
Order 'Undisputed Truth' by Mike Tyson with Larry Ratso Sloman, available from Amazon.com in print or as an ebook by clicking on the book cover above!
SLOMAN: It’s funny the way we wrote this book. In a way, we almost wanted to do a celebrity biography of Houdini akin to the ones I had written with Howard Stern and people like that. We wanted it to be accessible; we wanted it to be anecdote driven. There was a professor at NYU, Silverman, who had done an exhaustive biography, which kind of laid out a lot of the facts, and yet it really didn’t. The story wasn’t driven by these anecdotes, and to us, that seemed the best way to capture Houdini. He’s such an incredibly complex guy. ANDELMAN: You did a tremendous amount of research in terms of organizing stuff that was arcane and seemingly unconnected. SLOMAN: Thanks to what we lovingly called, “Ask Alexander.” It was based on Alexander the Mentalist, and what we did was create a huge, huge database. We scanned in every known Houdini book, all the magic magazines that Kalush had in his collection, all the letters, and all the scrapbooks, and made them text searchable. The book could have taken 25 years to write if we weren’t able to really have that instant access. This research project was over two years. So at the beginning of research, you may come across a name. A year and a half later, you may come across that name again and say, “Wow, I think this guy has something to do with…” Well, we just put the name into the database, and boom, in five seconds, we had every hit on that name. It was a tremendous expedient. I think it’s really the first Houdini biography of the digital age, and we were able to collate all this incredibly diverse material. ANDELMAN: Now, a lot of writers -- and Doris Kerns Goodwin comes to mind -- have been in trouble the last couple years with issues of plagiarism. I’m not saying that you did this, but my question is, when you scan in material like that, how do you avoid that? I mean, Doris’ comment was, “It was inadvertent that I used material from another source,” but when you go to this digital type of system and you scan in all this stuff, it would seem like the situation is ripe for that kind of abuse SLOMAN: Our book is full of citations. We very liberally use Houdini’s own writings. We use letters that he had written. I don’t think the problem so much is plagiarizing anything, because the analysis that we did was almost separate from the writing process. We overlaid the analysis onto the writing, and the analysis was basically between me and Kalush, who was the magic expert. So if there was a question of how Houdini did something and we wanted to reveal that, and a lot of times we didn’t reveal that, obviously. But there were times where we did reveal some of his methods, and that was overlaid after the main narrative had been written already. ANDELMAN: Will the way that you used technology to research this biography affect the way you do it in the future? SLOMAN: Absolutely. I mean, I think there’s no other way to do it. It’s so overwhelming to have that amount of material, but when you have it in a way that’s manageable and that literally you can do searches in microseconds … All the major newspapers now have their entire archives in databases. We were able to find out a lot about John Wilkie, who was the head of the Secret Service and whom nobody really knew anything about. We were able to find out his connections to the world of magic through an article in the Washington Post in 1908, because of this new technology. It is certainly an incredible boon. I’m sure we would never have been able to find those articles if not for that. ANDELMAN: I think one of the most controversial revelations in the book is Houdini as a spy. SLOMAN: It’s funny. It was controversial at first. The magic world is very insular, so a lot of these guys were saying, “We don’t know about this, so therefore it can’t be true.” But when you get a guy like the former head of the CIA, John McLaughlin, who reads the book and says, “Yeah, I’ll write an introduction to your book,” and says in the introduction, “This is absolutely plausible to me.” So
I don’t think you could have anybody better vouching for your theory than the former head of the CIA.
ANDELMAN: Absolutely. Well, it’s a great read, and I hope it’s doing well, and I hope more people will read it.
Order by clicking the book cover above!
SLOMAN: Well, it’s doing well, and in fact, the latest wave of unbelievable press and attention has been the whole exhumation thing, and that was based on our research. It was one of these serendipitous things. Two years ago, I attended the annual Houdini séance that Sid Radner, a Houdini scholar and collector, puts on every year. That year, it was in Las Vegas, because he was also auctioning off a lot of Houdini material. At the séance, there was the great-granddaughter of Margery, the world’s most famous medium at the time, who was Houdini’s adversary in the last years of his life. I approached her. It turns out she lives in Long Island not too far from where I have a weekend place, so I said, “Could I come and interview you?” figuring that there may be some great family anecdotes about Margery and Houdini, and she said, “Sure.” And I go to visit her and her husband, and they make me a nice dinner, and we have a great interview, and at the end of the interview, I said, “You wouldn’t happen to have like some letters or any kind of documents laying around?” She said, “Oh yeah, come on.” And she takes me into a spare bedroom, and she opens up the closet door, and the entire closet is filled with boxes and boxes of correspondence, including correspondence with Arthur Conan Doyle, Sir Oliver Lodge, all the leading luminaries of the spiritualism movement. It’s got over thirty scrapbooks of Margery that were amassed by her husband, and nobody had seen this material for 80 years except for her and her mother. My jaw dropped. I wound up spending the next two weeks over there every day. She was such a doll, she even helped me carry the material to the local store to Xerox it. Those thousands of pages were then put into the Alexander, made text searchable. From that material, we developed the most compelling part of the book to me, which was the last few years of his life and how the battle with the spiritualists may have ended with Houdini’s death at their hands.
LARRY 'RATSO' SLOMAN audio excerpt:"We don’t say for sure that we definitely think he was murdered, but we raise enough issues about it that Houdini’s grandnephew read the book and said, “I want to get to the bottom of this.” It means we would have to exhume his body and test for poisoning." 
While we were writing the book and talking about the last few years of his life and the medical problems at the end, we had consulted Dr. Michael Baden, who is one of the great forensic pathologists in the country, in the world. Baden called a friend of his, a colleague, Professor James Starz at George Washington University, who’s a dual professor in law and forensics. This is a guy in cases where, to solve a murder mystery or things like that, he has exhumed some very famous people. I sent him the book on Baden’s recommendation. He read it, and he said, “You guys have really raised enough issues -- sign me up, I want to get involved in this.” He has amassed an amazing team of forensic scientists -- two anthropologists, two toxicologists, two of everything because he is very thorough, two pathologists, including Dr. Michael Baden. The team is all set, and now it’s just a matter of going through the legal motions. It’s tremendously gratifying to us that the research that we came up with could lead to the world’s leading forensic scientist to say, “I think you guys really have something here. Let’s look into it.”
VIDEO: Sloman and co-author William Kalush discuss Houdini
ANDELMAN: It’s one thing to collect history, but then to suddenly find yourself affecting history has got to be very rewarding. SLOMAN: People say to me, “What difference does it make? It was 80 years ago; whoever killed him, if they did kill him, is long gone.” What difference does it make? I think it makes tremendous difference, because if Houdini died fighting the spiritualists who, in his mind at that time, were Public Enemy No. 1 because they were preying on the most vulnerable people in society, people who had recently lost loved ones and were desiring to get in touch with them, and these people were manipulating and conning and bilking these people out of tremendous amounts of money, and if Houdini wound up being murdered by them, then he died a hero’s death. He was not just one of the world’s greatest entertainers, but his life assumes heroic proportions. ANDELMAN: I want to ask you one more thing about Houdini, and then there are some other things I want to talk about. I suspect that what a lot of people know about Houdini comes from the movies, Tony Curtis and Janet Leigh for the old-school gang or Paul Michael Glaser and Sally Struthers for my generation. I wondered if you had a preference now among the portrayals? SLOMAN: I don’t think any of them have really captured Houdini. In fact, the worst was the Tony Curtis film, because that’s a passive-aggressive example of how Hollywood could defame a legend. They have Houdini dying in one of the devices of his own making! But Houdini became a superman to people because he could never be constrained. That was his whole shtick, and every night, he would be tested, he would be challenged, whether it was handcuffs or leg cuffs or put in a box, put in a safe, inside a giant football, or inside a big whale. I mean, no matter what it was, he got out, and to have Hollywood killing him in his own water torture was the worst.
Kicking Through the Ashes: My Life As A Stand-up in the 1980s Comedy Boom by Ritch Shydner. Order your copy today by clicking on the book cover above!
    The Party Authority in New Jersey, Pennsylvania, Delaware and Maryland!
Check out this episode!
0 notes
dxbplanet-blog · 7 years
Photo
Tumblr media
Fire, Flesh & Blockchain: Dubai's DED Sees Truth as Economic Enabler
“We as a government know very little about this technology. We focus on running the city.”
The statement comes halfway through my talk with Mohammed Shael Al Saadi, the man in charge of economic development for the city of Dubai, and who’s leading the push to ensure his agency’s documents run on a blockchain by 2020.
Given the tendency of industry innovators to overstate and overcompensate, the comment comes off as both striking and refreshing, but it raises questions as well.
In a week spent speaking with local startups and financial services professionals, there’s a sense that while the government buy-in here eclipses other jurisdictions globally, those in charge may struggle to meet objectives given the lofty goals set.
But Al Saadi doesn’t appear worried about this prospect.
As opposed to other regions (where minor laws are deliberated for years), Al Saadi believes that if governments really want to reap the benefits of the technology, they should simply see the potential and provide supportive, but limited, assistance.
He told CoinDesk:
“Our role now as government officials is to take what makes us busy and marry it with the technology that those startups are doing, and for them to run autonomously.”
In Al Saadi’s view, governments should be less focused on technology than the experiences they combine to create. And today, he suggests, the limitations inherent in traditional databases are one of the reasons that the Department of Economic Development (DED) is falling short of creating a hassle-free experience.
Al Saadi’s criticisms of the current process formed the bulk of his talk on the subject at Keynote 2017, Dubai’s annual blockchain conference held last week. There, he spoke in detail about processes filled with “nonsense things”, a term he uses to describe a system that mandates a visitor on an investor visa justify his presence to every official he visits.
There, he estimated that an individual seeking to start a business would need to bring 500 passports and nearly 200 copies of their business license, or nearly 950 documents in total simply to navigate the DED’s processes.
Tumblr media
But while other speakers discussed more specific roadmaps for the technology, Al Saadi, onstage and in person, is more elegant in framing its potential.
To Al Saadi, blockchain is an innovation that makes digital a process that humanity has been using for commerce for thousands of years.
He said:
“We started with fire and the knife, we used to use our fingernails to rupture the flesh. This technology is another game changer.”
Alternative learning
If Al Saadi seems keen to trust in startups, one reason might be his unique journey to his position as DED chief executive and how technology has helped him get there.
Quitting school after grade seven, Al Saadi struggled with dyslexia, but was later pushed to continue his education at the request of his commanding officer in the army. As Al Saadi tells it, he began training begrudgingly, at a vocational center where he commenced seeking alternative ways to learn.
“I had a passion toward electronics. I loved to see it, to understand it. I used to go to the oldest library on the other side of Dubai. We had only few Arabic materials, but my learning was all done through my audio and visual,” he said.
All in all, technology proved a more trustworthy way of learning things, according to Al Saadi, whose first experience with English didn’t quite live up to expectations.
After picking up the language from a colleague at a dive center, Al Saadi recalls finally showing off his skills with a couple from London who he was tasked with chaperoning on a weekend trip.
“We’re talking, and the couple were very impressed. When we reached the dive site, they asked me, ‘Where did you study in London?’ I said I had just been to London for two weeks. They said, ‘No, no, that is impossible. You speak good cockney,” he recalls.
Al Saadi was taken aback then to learn that if he was to go to the US or Australia, he would hardly be understood at all.
Discovering bitcoin
Al Saadi would again be astonished some years later by something else – a distributed, blockchain-based digital currency called bitcoin.
While he claims he first heard about it in 2012, he said it wasn’t until he learned that the technology could be used to make real purchases that it changed his thinking on how blockchains could be useful.
“One of my friends, he said his friend bought a car from the US with bitcoin. I said, ‘How?’. ‘How is this?’ ‘What is this bitcoin?’ He said, ‘He buys everything from US with bitcoin.’ I said I must speak with him,” Al Saadi said.
While that follow-up conversation never happened, Al Saadi said he has since bought a small amount of bitcoin and even used a local ATM.
Still, he suggests that he views bitcoin with some skepticism.
“You can’t break it right now, because human beings haven’t created the capability. With the computation increments on a yearly basis, nobody know what could happen,” he said.
Blockchain babies
Still, Al Saadi’s imagination is perhaps most captured by the applications of blockchain technology that serve non-monetary purposes. He went so far as to described it as a new type of engraving system, one that could create unique digital items.
“What do I need to do to create a fake drug? It’s white powder compressed to units of the same size. We have a blockchain and I can make sure that this is a genuine medicine,” he said.
By tagging information to a blockchain, Al Saadi believes counterfeiting could be eliminated entirely, reducing crime and contributing to public safety.
In his final story, Al Saadi evoked the kind of future he believes he could create should the DED succeed on its vision – one in which a visitor to Dubai with partner could have the baby at a local hospital, transfer documents to an international hospital and embassy, and then on to a local government that would be able to shift its strategic planning accordingly.
“It could know, we’ve got 10 new baby boys and 15 baby girls, and that they will all need immunization plans, and your son’s medication could be ready because your doctor knows, the system can tell you where to find it,” he said.
To begin, however, Al Saadi is focused on making a seamless experience for investors by putting immigration details on a blockchain system, which would then be useable across any agency a foreign investor needs to engage with.
He concluded:
“All that information could be managed if you had a good technology that everyone could trust.”
Read more: https://goo.gl/zqJL7V
#Blockchain #Dubai #Economic #Enabler #Flesh #Truth ‪#Business #Dubai #DXB #MyDubai #DXBplanet #LoveDubai #UAE #دبي
0 notes
timothyakoonce · 7 years
Text
The Technology Part to Your Content Marketing Plan
The Technology Part to Your Content Marketing Plan
Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business.
Why? Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers.
It is marketing that doesn’t feel like marketing and as such pulls people in and engages them in a relationship with a brand.
It is strategic, impactful, non-intrusive, and it provides sustainable value to customers.
Content marketing is incredibly important for your business, and by taking a systematic and consistent approach, you’ll be able to:
build an engaged audience
improve your brand reputation
increase leads and sales
However, you won’t get far without having a content marketing plan in place. And most of us struggle with documenting a plan, and even more so with executing it. The execution part is difficult because managing the content marketing process can be extremely time-consuming.
When it comes to creating remarkable content, a lot of time goes into planning and research e.g. finding relevant long tail keywords, choosing the right topics, etc.
….And the work doesn’t stop when the content is finished – it actually just begins. Every content marketer who is effective at their job knows that a piece of content cannot be successful by itself unless we put in some work. It is like that good old question – “if a tree falls in a forest and no one is around to hear it, does it make a sound?” If you create great content and nobody reads it, is it still great content?
This is where activities such as content distribution and content promotion make all the difference, and both involve a lot of manual tasks.
If we want to consistently publish well-performing content without spending all our time managing the process, we need something that will make our lives easier. We need content marketing tools, and here I’ll suggest a few.
Tools for Finding Content Ideas/Topics
Feedly. Feedly is probably the most popular tool for aggregating RSS feeds. You can add blogs and websites that are most relevant to your industry/business and create a feed of content to help you get inspired and find great ideas for your own content. Feedly also allows you to organize your feeds into categories, e.g. social media blogs, marketing technology blogs, etc.
Quora. As a question and answer social platform, Quora is a really good resource for finding trending topics. You can look for the most frequently asked questions regarding your niche or product type, and use that knowledge to inform your content planning.
Reddit. This is one of the best platforms for finding trending topics from all over the Web, and it can serve as a great source of inspiration for content topics, as well as types and formats of content you could be producing.
BuzzSumo. BuzzSumo allows you to analyze what content performs best for any topic or competitor. It is a great tool to help you identify relevant influencers for your outreach campaigns, and it is also perfect for content curation.
Scoop.it. This content curation tool lets you create boards around topics that interest you and then populate them with related content. You can also follow other people’s boards to find content ideas.
Keyword Research
KWfinder. KWFinder is a keyword research tool that you can use to identify the best long tail keywords to target for your content. It’s a great alternative to Google Keyword Planner as it provides exact monthly search volumes along with many other useful metrics, such as search volume, CPC and difficulty level.
SEMRush – SEMrush is another very useful keyword research tool. You can enter in your competitor’s website address and find out all the top keywords that they are ranking for on Google.
Editorial Calendar Tools
Edit Flow. Edit Flow is a free WordPress plugin that enables you to effectively manage content in WP and it’s particularly useful if you have a larger editorial team and need to collaborate with them on content creation.
CoSchedule.com. If you need a tool that offers a comprehensive set of features to organize your entire content marketing plan form a single place, you should definitely check out CoSchedule. You can use it to create an editorial calendar for your WordPress blog, manage a team of writers, and collaborate on content.  
Kapost. Kapost is a content marketing platform that helps you manage the entire editorial and content creation process. Its robust capabilities, such as content analytics and social media publishing, make it more than just a content calendar tool. However, it is quite expensive and thus suitable for larger companies and brands that regularly produce a lot of content.
Writing tools
Hemingway.  Hemingway is a proofreading tool that clears your copy of all unnecessary fluff and brings clarity to your writing. The tool analyzes your text and highlights complex sentences, excessive adverbs, use of passive voice, and common stylistic and grammar mistakes.   Evernote. This tool is very popular among content writers who use it to organize their research and writing notes. The tool is available on almost every platform, so you can collect and organize your notes across all your devices.
Ulysses. If you are a fan of minimalism, a plain-text writing and editing platform like Ulysses could be the perfect tool for you. It removes all unnecessary clutter from the screen so you can focus on your writing without being distracted. Great for increasing productivity!
Google Docs. Google’s online word processor is a free tool that you can use to write content, track changes, and collaborate with other writers and editors.
Content Creation Tools
Visual.ly. If creating infographics that attract massive attention is a part of your content marketing plan, Visual.ly is a platform for you. They have a huge marketplace of designers and an impressive portfolio of projects that you can explore for inspiration for your content.
Pixlr. Pixlr is a free online image editor that comes with a set of design and paint tools to help you create custom content and optimize it for various devices.
Canva. Canva is a great tool that you can use to quickly create compelling visuals for your website, blog posts and social media. Creating images with Canva is super easy even if you are a non-designer. The tool offers a variety of pre-made templates, custom image sizes for every social media platform, and much more.  
Meme Generator. If you’re looking to add some humor to your content mix, try using memes! Memes are a great way to entertain and engage your audience on social media, and you can create them easily with one of the many available meme generators.
GoAnimate. If you don’t have the budget to hire a creative agency to create animated videos for you, use GoAnimate! The online platform allows you to build your video scene by scene by adding characters, scenes, and props with an easy-to-use drag and drop editor.  
Tools for Content Promotion & Distribution
Agorapulse. This social media management and content distribution tool allows you to plan, schedule and publish all your content across all major social media channels. It streamlines the process of distributing content to social media by connecting all your social profiles into one platform. It also offers post analytics, so you can easily determine the best time to post to get the most engagement from your audience.  
MailChimp. Email is a very effective channel for content promotion and one that you should definitely use. When it comes to email marketing platforms, MailChimp is probably the easiest and most user-friendly tool that you can use promote your content to your email list.
Paid Promotion Tools
Outbrain. This content discovery platform recommends your content to readers of other publishers in over 55 countries around the world and it’s great for content amplification. Outbrain operates on a cost per click model, so you pay for views on each piece of content you promote, whether it is a video, article, or an infographic.
Taboola. This tool offers a cost effective way to feature your content on some high profile websites, such as MSN, AOL, NBC, Business Insider, and many others. It targets your content towards your target audience.
Triber. This is a great tool to help you find and connect with influencers who can help promote your content and extend its reach through their networks. You can use Tribber for free, but you’ll have to pay to the Influencers you worked with.
Content Curation Tools
Curata CCS. This content curation software allows you to easily discover, organize and share relevant content for your business.
Scoop.it is a content curation platform that allows you to easily find and share unique, relevant content to your social networks, website, or blog. The tool lets you find content based on specific keywords. You can then curate the content, include your commentary and publish to your own topic page.
Summary
The content marketing tools that I suggested in this article are just a few out of hundreds available. We can expect to see this area of marketing technology flourish in the future, as content marketing becomes more and more important to businesses in every industry.
With a well-documented plan in place and the right tools to support it, you can build a content marketing machine that will help grow your business online. Did I miss to mention your favorite content marketing tool? Share it in the comments section!
  The post The Technology Part to Your Content Marketing Plan appeared first on Find and get the most out of the best marketing tools to promote your business.
from Blog – Find and get the most out of the best marketing tools to promote your business http://www.razorsocial.com/content-marketing-plan-technology/
0 notes
thehrisworld · 7 years
Text
New Post | The HRIS World | %Excerpt%
New Post has been published on http://bit.ly/2lanO6y
Tips On Picking The Right Project Manager
About The HRIS World Project Insights Series™ #thwCES
This series is focused on approaching HRIS Project Management from outside of the box as experienced and documented by Garrett O’Brien of CGServicesUSA Inc as well as Lauren Gander of HR Software Solutions, Inc.
Let’s be clear right up front that we are not ditching any of the methodologies of Project Management. Instead, we are taking a look at just why some projects go so well while most others do not from our own experiences as well as those documented elsewhere. From there we are focusing on the successful elements that seem to be missing from most Project Management methodologies. The projects that do not go so well happen more frequent than not and it seems most Project Managers just give in to timeline extensions and over budget occurrences as being part of the learning curve to gain for the next project as well as being part of the job.
Garrett did as well until his 5th project and decided there was more to making a project come in on-time and within budget than just luck and more likely the cause of missing skills as well as incorrect perceptions. If some Project Managers could run most if not all their projects on time and within budget while most others could not, then we sought out to find out why some could consistently do so well.
We look into what contributed to those consistent successes in our entire content series The HRIS World Project Insights Series™ with the first 6 posts sharing the professional experiences of Garrett O’Brien. These 1st 6 posts are the foundation of most of this series and it is highly suggested you give them a good read. They are easily found with the short URLs j.mp/thwCESintro1 to /thwCESintro6 as well as in the listing of related content in the toggle box at the end of all posts related to this series.
All other content arrives from contributors like you as well as the sharing of experiences from Lauren Gander’s company. Feel free to reach out to us if you wish to contribute some your thoughts via a post by clicking the contact us button on the lower right of any page.
Feedback, debates, discussion, collaboration and conversation are always encouraged in the comments section below... For more information about this series, use the blue contact us button on the lower right of your screen to contact us -- or if you are reading this by our newsletter, then hit the reply button to get back to us!
Picking the right project manager is a process that involve making many very important decisions — and the outcome of these decisions can mean the success for your project, or its failure.
Moving forward with the selection process for the right project manager for your business means knowing the right qualifications to have in mind for the person you will be choosing, as well as knowing the right questions to ask.
Your discernment during this process needs to be focused as well as relying upon the feedback of others as well as your gut.
That said, here are a few attributes to look for on your search…
Commits Wholeheartedly
One trait to keep in mind during your selection process for a project manager is finding somebody who is 100% willing to put in the time and effort that are necessary for the success of your project.
In other words, you want someone who has taken into account his need for a substantial level of time commitment as well as his or her level of effort he or she will need to be put forth into the project — and is willing to do whatever it takes when there are unexpected (as well as expected) challenges.
You want to avoid anybody who will complain about having to stay an extra hour or two after office hours in order to make sure that all the details are ironed out and that the project is flowing smoothly.
If you discover you have someone like this, find something more suitable for him or her, and if lacking that option then best to part ways — they could have the best skills you have ever seen for your project, but the psychological drain will make it difficult to remain focused as well as effective during the life of the project.
Best to find the best person suited in both technical and management skills as well as soft skills – as well as a good level of discernment and wisdom in their ways.
Discernment for Detail
Whoever came up with the expression, “Don’t sweat the small stuff” never tried to open a heavy door without hinges.
Details ARE important – we love walking into an organized, well-lit store where everything is sitting very right because they took the time to invest in the details to be sure we felt good when we arrived.
Same goes for any presentation of services and / or products – and project management is a service.
Be sure to seek somebody who has the uncanny ability to spot details that nobody else sees or rarely sees — this person is able to point out things first before anybody else sees them.
You want a person who possesses the ability to seamlessly manage and empower people and ensure that the job is getting done – this person leaves nothing to chance.
This type of person is your ideal project manager.
Good Track Record vs Great Enthusiasm
You would be hard-pressed to trust anybody with your business that does not have sufficient prior experience with running a project or at least has proved to come up with noteworthy deliverables before.
Of course, there are exceptions to this rule.
If you see somebody who does not have that much experience but you feel is very promising, then take the risk.
There are diamonds-in-the-rough anywhere nearly we go – if they are willing to make themselves available to learn, that is more than half the battle.
Mentoring someone as well as the team has it’s own rewards as well as affecting the project in a positive way — the team will see you care for their future.
Such an environment would be an excellent time to have a client executive sponsor to overlook the project as well as mentor the project manager.
But overall, it is hard to go wrong with trusting somebody who has proven himself or herself many times before.
Shares the Same Vision
If you aren’t sure of the qualifications you want from someone then choosing the right project manager for your project can be tricky.
There are either too many people whom you feel are qualified, or the pickings could be slim.
One factor that might help you decide is choosing someone who genuinely cares about the success of your business — they know your vision and support it with their actions.
Look for somebody who is not just concerned about getting ahead, but rather, truly has the best interest of your business in mind.
These types of people are rare, and these types of people are not to be taken for granted.
Has Initiative
Last tip on your search for the right project manager — search for somebody who takes initiative.
You want the person who is always the first to volunteer for assignments that nobody else wants to take on and is actually happy to do them.
You want the person who is the first to round up everybody and ensure that everybody is doing their part, and that the project is on schedule.
If you find somebody with this type of attitude, you and your team will be much happier with your choice.
The Last Word
Though this is a very simplified approach to find the right project manager for your next project, it does provide a reminder on what brings value to the project.
Without that projected value, your project will be lacking from the get go — and will take even more effort to pull it out of the ditch of doldrums.
Knowledge is power — but that power is entirely dependent upon the quality of that knowledge.
Discernment and wisdom in your posture as well as your process will go a long way in making sure that knowledge brought to the project is the best quality your could find at the time.
Stay Updated!
To stay updated conveniently with what is going on with our content by subscribing to our newsletter.
We keep all your information confidential – we never buy nor sell lists.
You control what you receive as well – both when you subscribe as well as afterwards through a link in the footer of the newsletters.
Subscribe NOW!
Discover More From Our Project Insights Series
Open to Discover More!
More Content In This Series…
Tips On Picking The Right Project Manager
| Garrett O'Brien
Our Top 25 Viewed Posts for 2016
| Garrett O'Brien
Introducing Our Features for Everyone
| Garrett O'Brien
HR Software Solutions Renews Its Relationship with The HRIS World
| Garrett O'Brien
Is Your HR Management Strategizing for Success?
| Kyle Lagunas
Is ‘Which Project Methodology is Best?’ the Right Question?
| Garrett O'Brien
Big Data for Predicting Job Performance: Big Dollar$ or Big Whup ?
| Tom Janz
What Is the Key to Fully Utilizing Big Data in HR?
| Lauren Gander
How Do You Know When You Are Asking the Right Questions?
| Garrett O'Brien
Just What Is HRIS? (Intro Part 1 of 6)
| Garrett O'Brien
Is The Rate of Change in Technology Initiating Legal Concerns?
| Garrett O'Brien
Performing a Needs Assessment on Project Management (Intro Part 4 of 6)
| Garrett O'Brien
Can You Name the 7 Steps to Effective Project Management?
| Michael Deaven
Is Your HRIS Up to Par?
| Chris Martin
Reassessing the Management in Project Management (Intro Part 5 of 6)
| Garrett O'Brien
Need Help Searching for a Payroll Service Provider?
| Debbie Allen
HR Undercover: Buying Software (Part 2 of 3)
| Garrett O'Brien
No Time to Document Business Processes? Really??
| Garrett O'Brien
Avoiding Common End-User Training Mistakes
| Lauren Gander
Looking at Project Management From Outside the Box (Intro Part 6 of 6)
| Garrett O'Brien
The Key Components of Solid End-User Training
| Lauren Gander
How to Ensure A Successful HRIS Implementation – Part 2 of 2
| Lauren Gander
What is Business Process Reengineering?
| Lauren Gander
Manage Your Project’s Expectations Before They Manage You — In Court…
| Garrett O'Brien
Would These 2 Things Make a Difference in Your Projects?
| Garrett O'Brien
Can Feasibility Studies Be Contributing to Implementation Pains?
| Garrett O'Brien
The Importance of Keeping Users in Mind When Adopting New HR Tech
| Lauren Gander
Why All the Pain When It Comes to Implementations?
| Garrett O'Brien
Why Are Implementation Costs Higher Than Initial Estimates?
| Garrett O'Brien
HR Undercover: Replace Your System Not Your Staff (Part 3 of 3)
| Garrett O'Brien
Systematic & Effective Planning for Your HRIS Project (Intro Part 3 of 6)
| Garrett O'Brien
BEFORE Searching for A New HRIS System (Intro Part 2 of 6)
| Garrett O'Brien
RFP? Or Scenario? Which Shall It Be?
| Garrett O'Brien
HR Undercover: Challenge and Change (Part 1 of 3)
| Garrett O'Brien
How Do You Reduce the Implementation Pain Points? (part 2)
| Lauren Gander
How Do You Reduce the Implementation Pain Points? (part 1)
| Lauren Gander
How to Ensure A Successful HRIS Implementation – Part 1 of 2
| Lauren Gander
Troubleshooting and Business Processes in the Cloud Are… Different
| Garrett O'Brien
The King of ROI is Beyond Knowledge and Great Skill Sets
| Garrett O'Brien
What Can Happen When the RFI is Overlooked
| Garrett O'Brien
How PMP Certification Can Enhance Career Prospects
| Our Audience
search for more content here
Our Social Media Presence
Where to Follow Us
   Follow Us!
Twitter
@thehrisworld : @thw_research : @thwjobs
@HRISWorldStore : @Garrett__OBrien : @thw_videos
NEW: @thwrn_news
LinkedIn
company page: The HRIS World / THW Research
groups: The HRIS World Research Network | The HRIS World LI
Facebook
timeline: Garrett O'Brien | page: The HRIS World
Google +
The HRIS World
paper.li
#THWNews
0 notes