@patmcgrathreal x @bridgertonnetflix #SatinAllure lipsticks! 🐝🎀👑💐 #PATMcGRATHLABSxBRIDGERTON @nicolacoughlan #patmcgrath #patmcgrathlabs #lipstick #pmglablove #bridgerton #bridgertonnetflix #ladywhistledown #bridgertonmakeup #nicolacoughlan #patsmostloyal #turnyourlipson #penelopefeatherington https://www.instagram.com/p/Cdn-ksWrI2Y/?igshid=NGJjMDIxMWI=

@patmcgrathreal : SUBLIME SWIFT 💎💎💎 The MOST DIVINE @taylorswift in #makeupbypatmcgrath at the 2022 @mtv #VMAs in all #patmcgrathlabs wearing LiquiLUST™: Legendary Wear Matte Lipstick ‘ELSON 4’ & *NEW* Mothership X: Moonlit Seduction Eye Palette ⚡⚡⚡ #TurnYourLipsOn TODAY at PATMcGRATH.COM

Artwork 💥 (By @patmcgrathreal ) #this #lips #art #gloss #turnyourlipson #pmghowto #beautiful #colour #makeup #ombre

♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥. . . . . .#Repost @patmcgrathreal (@get_repost) ・・・ YOUR ULTIMATE DESIRE ⚡⚡⚡ It’s lust at first swipe with *NEW* LUST: Gloss Shade ‘CARNAL DESIRE’ - a sheer red infused with sparkling pink and gold pearl ⚡⚡⚡ #TurnYourLipsOn with 18 *NEW* Shades of MOTHER’S INSTANTLY ICONIC #LUSTGloss - AVAILABLE on 1.17.19- EXCLUSIVELY at PATMcGRATH.COM. SINFUL RED 👄 by @rebellebeautyx #makeuplook #lippies #red #lip #blogger #sparkle #glitter #makeupswatches #makeuplover #influencer #beautyreviews #beauty #omg #gloss #lust https://www.instagram.com/p/Bsjplkvn9yA/?utm_source=ig_tumblr_share&igshid=g7acszwlw4bp

Luscious lips 💋 @lauraolivialitchfield @devojkamodels #bennye #lipstick #lips #ombre #occ @occmakeup #blackdahlia #liptar #beautiful #luscious #turnyourlipson #makeupartist #promua #model #Canberra #mua #mysdesign

#Repost patmcgrathreal: #PatsArchive ⚡️⚡️⚡️ The DIVINE @jessicastamofficial serving #LUSTGloss Shade ‘BLOOD 2’ - a classic blue red - #inspiration; photographed by @richardburbridge for @i_d, September 2004, featuring #makeupbypatmcgrath ⚡️⚡️⚡️ #TurnYourLipsOn today with #LUSTGloss Today at PATMcGRATH.COM.

Princess #photoshoot #photographer @steventphoto with #supermodel #babe @katyakulyzhka @womenmanagementny using @patmcgrathreal #lust004 #turnyourlipson . . . . . #makeup #makeupartist #makeupbyme #hair #hairbyme #beauty #glamour #soft #natural #pretty #glitter #glitterlips #modelmakeup #fashion #newyorkcity #nyc #mua #beautymakeup #nycmua #glam #dannyglam (at New York, New York)

Pat McGrath Labs Is Now Officially Worth More Than Kylie Cosmetics

There’s been a lot of talk about Kylie Jenner this week, and especially about her almost-three-year-old beauty brand, Kylie Cosmetics. The brand landed Jenner on the cover of Forbes, accompanying a story titled “How 20-Year-Old Kylie Jenner Built A $900 Million Fortune In Less Than 3 Years.”

But now another beauty brand is making headlines for its financial achievements. Pat McGrath Labs, the brainchild of legendary makeup artist Pat McGrath, is officially worth over $1 billion, after receiving a $60 million minority investment from Eurazeo Brands, reports WWD.

RAIN or SHINE ⚡️⚡️⚡️ The iconically iridescent #LipFetish Astral shades are here to repair, restore and replenish lips for all your lust-inducing liaisons. ⚡️⚡️⚡️ #TurnYourLipsOn NOW with all NEW SCINTILLATING shades at PATMcGRATH.COM.

A post shared by Pat McGrath (@patmcgrathreal) on Jul 15, 2018 at 7:46am PDT

The exact numbers were, of course, not disclosed, but the firm is said to have taken a 5-8% stake in the business, at a valuation of more than $1 billion. Eurazeo Brands chief executive officer Jill Granoff says McGrath’s “vision, talent and trailblazing history in the beauty industry have set Pat McGrath Labs up to be one of the most authentic and innovative makeup brands to ever come to market.”

#SkinFetish ⚡️⚡️⚡️ THE ULTIMATE  SECRET to DEWY DIVINITY drops TOMORROW at 12PM Eastern.  The ICONIC highlighting system will be available in 3 mesmerizing kits – Version: ‘NUDE’, ‘GOLDEN’ and ‘BRONZE.  #TurnYourSkinOn with Skin Fetish: The Collection – sign up now for EARLY ACCESS at PATMcGRATH.COM. ____ Kits will include: -Highlighter + Balm Duos are formulated with aloe and argan oils plus hyaluronic acid – delivers dewy divinity as it softens the skin. – Sublime Skin Highlighting Trio’s hydrating hybrid formulation combines the best features of a gel-powder with a fluid texture which brightens with ravishingly revolutionary results. – Buffer 003 Brush – #LipFetish Lip Balm, Version: 'CLEAR' protects from free radicals with an antioxidant, vitamin-rich formula that glides on flawlessly, restoring softness and elasticity while serving major hydration.

A post shared by Pat McGrath (@patmcgrathreal) on Jun 20, 2018 at 1:28pm PDT

Next up for Pat McGrath Labs is international expansion, a top priority for the makeup artist. “There will be acceleration,” McGrath said. “We’re having incredible success and [in terms of] wanting to expand the brand in the U.S. as well as expanding demand worldwide — we’ve got a lot of fans all over the world asking for this. That’s what’s going to be incredible about working with Eurazeo…to see the distribution grow.”

MAJOR congrats to the iconic Pat McGrath on this DIVINE achievement.

👄 @patmcgrathreal #LUSTGloss {shades left to right: Pale Fire Nectar, Gold Allure, Aphrodisiac, Blitz Gold, and Aliengelic} 👄 • • • #patmcgrath #patmcgrathlabs #pmglablove #lipgloss #gloss #sephora #ilovemakeup #makeupporn #makeup #beauty #cosmetics #makeupjunkie #jeffreestar #makeupaddict #makeupaddiction #makeuplover #makeuplove #makeupobsessed #makeupobsession #makeupcollection #patmcgrathreal #luxury #luxurymakeup #luxurybeauty #TurnYourLipsOn #boujee #highendmakeup

#Repost @ellebrasil with @repostapp ・・・ Os lábios carregados de glitter, como os criados pela guru da maquiagem @patmcgrathreal para o desfile da @versace_official, foram uma das mais procuradas tendências de beleza de 2016. Um dos hits foi a linha de batons e glitters da maquiadora, exclusiva para aderir a trendy com perfeição. Elle ama!⚡️#TurnYourLipsOn (em Belo Horizonte, Brazil)

Vermillion Venom #editorial #photo #photoshoot #photographer @steventphoto #model @lonshyer #makeup #makeupartist #makeupbyme Using @patmcgrathreal #lust004 . . . . . #beauty #glamour #glitter #macrophotography #beautyphotography #glitterlip #glittermakeup #allglittereverything #sparkle #dazzled #lipart #fashion #mua #nycmua #beautyblog #makeupaddict #patmcgrath #turnyourlipson #maccosmetics #newyorkcity #beautyphotography #glam #dannyglam (at New York, New York)

Amo um brilho!! Rssss... E, claro, estou amando esta trend de brilho na make!! O glitter nunca esteve tão "up to date" quanto agora! Veio lá dos anos 80 e brilha nos olhos, boca e até cabelo! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Não é à toa que a minha colaboração este mês para o blog @cadernodecabeceira é justamente sobre isso! Deixei inspirações de make "glitteriosas", inclusive com indicações de onde encontrar os produtos para arrasar na make da virada!! Confiram tudo acessando http://cadernodecabeceira.com/2016/12/22/muito-brilho-para-a-make-da-virada/ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ @Regrann from @ellebrasil - Os lábios carregados de glitter, como os criados pela guru da maquiagem @patmcgrathreal para o desfile da @versace_official, foram uma das mais procuradas tendências de beleza de 2016. Um dos hits foi a linha de batons e glittes da maquiadora exclusiva para aderir a trendy com perfeição. Elle ama!⚡️#TurnYourLipsOn - #regrann (em Belo Horizonte, Brazil)

💦💦IN THE POOL💦💦Latest editorial work with the best team ever❤️ makeup by me 😉💄 photographed by the one and only @f_albisher 📸 and many thanks to my sweetest model ever @senoritachiquita using my favorite foundation @elementwo4u #makeupbyfajerfadhel #makeupartist #makeupbyme #foundation #redlips #instabeauty #instamakeup #glow #stobe #maccosmetics #makeupaddict #LUST004 #TurnYourLipsOn #brian_champagne #beauty #like #makeup #eyelashes #blusher #blush #skincare

💚 #makeup #makeupbyme #fashion #TurnYourLipsOn

Golden genius @Regrann from @patmcgrathreal - Tongue in Chic! ⚡️⚡️⚡️ So inspired by the perverse power of this gloriously gilded image by photographer @benjaminlennox of @anya.lyagoshina by #MUA @violette_fr!!! ⚡️⚡️⚡️ #TurnYourLipsOn - #regrann

I Spit #Glitter Bih! 👅😭💋 #aboutlastnight #TurnYourLipsOn #smilethroughallthebullshit #virgoseason #BirthMonth