Travis Scott Fans Are Celebrating His McDonald’s Meal by Blasting ‘Sicko Mode’ in the Drive-Thru
Photo: Jerritt Clark / Courtesy of McDonald’s Corporation
The trend, which has gone viral on TikTok, is the best free marketing McDonald’s could hope for
In an ingenious — or cynical — twist of brand synergy, the hottest celeb merch in the country right now is a regular $6 McDonald’s combo, better known these days as the “Travis Scott Meal.” The limited-time collaboration between the fast-food chain and Scott, consisting of the rapper’s favorite burger, fries, and drink order, has become a bona fide craze, to the point where special employee shirts and posters ripped from McDonald’s windows are being listed on eBay for ridiculous prices.
It’s the kind of word-of-mouth buzz that marketers dream of; as New York Times critic Jon Caramanica writes, “a way to advertise to young people without all the burdens and potential misfires of actually advertising to young people.” The hype is certainly bolstered, in large part, by a growing TikTok trend, in which youths, hip-hop fans, and fast-food aficionados alike record themselves pulling up to the McDonald’s drive-thru and, in response to the worker’s polite greeting, simply stating some variation of, “You know what I want,” often accompanied by the signature opening blare of Scott’s song “Sicko Mode.”
@ianquintela
You can hear the pain in his voice #fyp #itslit #mcdonalds #travisscott
♬ original sound - ianquintela
@austing48
#travisscott #mcdonalds #itsdecent #theresnotoy #fyp
♬ original sound - austing48
@daybydako
No McDonald’s employees were harmed in the making of this #QuickRecipes
♬ SiCkO mOdE has her apparently - brookegrenz
The joke format, as well as the workers’ often deadpan responses after presumably hearing the same shit dozens of times per shift, have been replicated and parodied, turned into a meme that also functions as the best kind of advertising: one that is both free and organic, as likely to prompt a comment or a share as it is to drive social media users to hit up their own local McDonald���s in search of that viral engagement. A perfect feedback loop of consumption.
@sandybepsycho
Reply to @aideeleana Grandma approves of the Travis Scott Burger! #fyp #foryou #travisscott #travisscottburger #mcdonalds
♬ original sound - sandybepsycho
@everettkim
Just went sicko mode #nailedit #sickomode #travisscott #mcdonalds #dairyqueen #fyp
♬ original sound - everettkim
@quanestoes
#mcdonalds #travisscott
♬ i want you collin - quanestoes
Ordering a Travis Scott burger is your own prerogative, but please, if you’re going to record overworked fast-food workers’ reactions for internet clout, at least do them the courtesy of following these simple suggestions:
Turn your volume down before blasting “Sicko Mode” so you’re not destroying their eardrums through their headsets
Don’t record their faces or identifiable information without their permission
Be quick about it, as drive-thru order fulfillment is typically timed
Wear a face mask when picking up your order
Maybe throw them an extra buck or two for their trouble
Say thank you
Basically, stay safe, have fun, and don’t be an asshole!!!
@not...adam
Travis Scott McDonalds Burger #TravisScott #Mcdonalds #TravisScottBurger
♬ SICKO MODE - Travis Scott
@justoo_parker
#fyp #mcdonalds #travisscott #traviscottmeal #travisscottburger
♬ original sound - justoo_parker
from Eater - All https://ift.tt/3kloUI6
https://ift.tt/2E4cxAx
Photo: Jerritt Clark / Courtesy of McDonald’s Corporation
The trend, which has gone viral on TikTok, is the best free marketing McDonald’s could hope for
In an ingenious — or cynical — twist of brand synergy, the hottest celeb merch in the country right now is a regular $6 McDonald’s combo, better known these days as the “Travis Scott Meal.” The limited-time collaboration between the fast-food chain and Scott, consisting of the rapper’s favorite burger, fries, and drink order, has become a bona fide craze, to the point where special employee shirts and posters ripped from McDonald’s windows are being listed on eBay for ridiculous prices.
It’s the kind of word-of-mouth buzz that marketers dream of; as New York Times critic Jon Caramanica writes, “a way to advertise to young people without all the burdens and potential misfires of actually advertising to young people.” The hype is certainly bolstered, in large part, by a growing TikTok trend, in which youths, hip-hop fans, and fast-food aficionados alike record themselves pulling up to the McDonald’s drive-thru and, in response to the worker’s polite greeting, simply stating some variation of, “You know what I want,” often accompanied by the signature opening blare of Scott’s song “Sicko Mode.”
@ianquintela
You can hear the pain in his voice #fyp #itslit #mcdonalds #travisscott
♬ original sound - ianquintela
@austing48
#travisscott #mcdonalds #itsdecent #theresnotoy #fyp
♬ original sound - austing48
@daybydako
No McDonald’s employees were harmed in the making of this #QuickRecipes
♬ SiCkO mOdE has her apparently - brookegrenz
The joke format, as well as the workers’ often deadpan responses after presumably hearing the same shit dozens of times per shift, have been replicated and parodied, turned into a meme that also functions as the best kind of advertising: one that is both free and organic, as likely to prompt a comment or a share as it is to drive social media users to hit up their own local McDonald’s in search of that viral engagement. A perfect feedback loop of consumption.
@sandybepsycho
Reply to @aideeleana Grandma approves of the Travis Scott Burger! #fyp #foryou #travisscott #travisscottburger #mcdonalds
♬ original sound - sandybepsycho
@everettkim
Just went sicko mode #nailedit #sickomode #travisscott #mcdonalds #dairyqueen #fyp
♬ original sound - everettkim
@quanestoes
#mcdonalds #travisscott
♬ i want you collin - quanestoes
Ordering a Travis Scott burger is your own prerogative, but please, if you’re going to record overworked fast-food workers’ reactions for internet clout, at least do them the courtesy of following these simple suggestions:
Turn your volume down before blasting “Sicko Mode” so you’re not destroying their eardrums through their headsets
Don’t record their faces or identifiable information without their permission
Be quick about it, as drive-thru order fulfillment is typically timed
Wear a face mask when picking up your order
Maybe throw them an extra buck or two for their trouble
Say thank you
Basically, stay safe, have fun, and don’t be an asshole!!!
@not...adam
Travis Scott McDonalds Burger #TravisScott #Mcdonalds #TravisScottBurger
♬ SICKO MODE - Travis Scott
@justoo_parker
#fyp #mcdonalds #travisscott #traviscottmeal #travisscottburger
♬ original sound - justoo_parker
from Eater - All https://ift.tt/3kloUI6
via Blogger https://ift.tt/3izxAtZ
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Travis Scott Fans Are Celebrating His McDonald’s Meal by Blasting ‘Sicko Mode’ in the Drive-Thru added to Google Docs
Travis Scott Fans Are Celebrating His McDonald’s Meal by Blasting ‘Sicko Mode’ in the Drive-Thru
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Photo: Jerritt Clark / Courtesy of McDonald’s Corporation
The trend, which has gone viral on TikTok, is the best free marketing McDonald’s could hope for
In an ingenious — or cynical — twist of brand synergy, the hottest celeb merch in the country right now is a regular $6 McDonald’s combo, better known these days as the “Travis Scott Meal.” The limited-time collaboration between the fast-food chain and Scott, consisting of the rapper’s favorite burger, fries, and drink order, has become a bona fide craze, to the point where special employee shirts and posters ripped from McDonald’s windows are being listed on eBay for ridiculous prices.
It’s the kind of word-of-mouth buzz that marketers dream of; as New York Times critic Jon Caramanica writes, “a way to advertise to young people without all the burdens and potential misfires of actually advertising to young people.” The hype is certainly bolstered, in large part, by a growing TikTok trend, in which youths, hip-hop fans, and fast-food aficionados alike record themselves pulling up to the McDonald’s drive-thru and, in response to the worker’s polite greeting, simply stating some variation of, “You know what I want,” often accompanied by the signature opening blare of Scott’s song “Sicko Mode.”
@ianquintela
You can hear the pain in his voice #fyp #itslit #mcdonalds #travisscott
♬ original sound - ianquintela@austing48
#travisscott #mcdonalds #itsdecent #theresnotoy #fyp
♬ original sound - austing48@daybydako
No McDonald’s employees were harmed in the making of this #QuickRecipes
♬ SiCkO mOdE has her apparently - brookegrenz
The joke format, as well as the workers’ often deadpan responses after presumably hearing the same shit dozens of times per shift, have been replicated and parodied, turned into a meme that also functions as the best kind of advertising: one that is both free and organic, as likely to prompt a comment or a share as it is to drive social media users to hit up their own local McDonald’s in search of that viral engagement. A perfect feedback loop of consumption.
@sandybepsycho
Reply to @aideeleana Grandma approves of the Travis Scott Burger! #fyp #foryou #travisscott #travisscottburger #mcdonalds
♬ original sound - sandybepsycho@everettkim
Just went sicko mode #nailedit #sickomode #travisscott #mcdonalds #dairyqueen #fyp
♬ original sound - everettkim@quanestoes
#mcdonalds #travisscott
♬ i want you collin - quanestoes
Ordering a Travis Scott burger is your own prerogative, but please, if you’re going to record overworked fast-food workers’ reactions for internet clout, at least do them the courtesy of following these simple suggestions:
Turn your volume down before blasting “Sicko Mode” so you’re not destroying their eardrums through their headsets
Don’t record their faces or identifiable information without their permission
Be quick about it, as drive-thru order fulfillment is typically timed
Wear a face mask when picking up your order
Maybe throw them an extra buck or two for their trouble
Say thank you
Basically, stay safe, have fun, and don’t be an asshole!!!
@not...adam
Travis Scott McDonalds Burger #TravisScott #Mcdonalds #TravisScottBurger
♬ SICKO MODE - Travis Scott@justoo_parker
#fyp #mcdonalds #travisscott #traviscottmeal #travisscottburger
♬ original sound - justoo_parker
via Eater - All https://www.eater.com/21438498/travis-scott-fans-order-mcdonalds-burger-by-blasting-sicko-mode-in-drive-thru
Created September 16, 2020 at 04:26AM
/huong sen
View Google Doc Nhà hàng Hương Sen chuyên buffet hải sản cao cấp✅ Tổ chức tiệc cưới✅ Hội nghị, hội thảo✅ Tiệc lưu động✅ Sự kiện mang tầm cỡ quốc gia 52 Phố Miếu Đầm, Mễ Trì, Nam Từ Liêm, Hà Nội http://huongsen.vn/ 0904988999 http://huongsen.vn/to-chuc-tiec-hoi-nghi/ https://drive.google.com/drive/folders/1xa6sRugRZk4MDSyctcqusGYBv1lXYkrF
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Photo: Jerritt Clark / Courtesy of McDonald’s Corporation
The trend, which has gone viral on TikTok, is the best free marketing McDonald’s could hope for
In an ingenious — or cynical — twist of brand synergy, the hottest celeb merch in the country right now is a regular $6 McDonald’s combo, better known these days as the “Travis Scott Meal.” The limited-time collaboration between the fast-food chain and Scott, consisting of the rapper’s favorite burger, fries, and drink order, has become a bona fide craze, to the point where special employee shirts and posters ripped from McDonald’s windows are being listed on eBay for ridiculous prices.
It’s the kind of word-of-mouth buzz that marketers dream of; as New York Times critic Jon Caramanica writes, “a way to advertise to young people without all the burdens and potential misfires of actually advertising to young people.” The hype is certainly bolstered, in large part, by a growing TikTok trend, in which youths, hip-hop fans, and fast-food aficionados alike record themselves pulling up to the McDonald’s drive-thru and, in response to the worker’s polite greeting, simply stating some variation of, “You know what I want,” often accompanied by the signature opening blare of Scott’s song “Sicko Mode.”
@ianquintela
You can hear the pain in his voice #fyp #itslit #mcdonalds #travisscott
♬ original sound - ianquintela
@austing48
#travisscott #mcdonalds #itsdecent #theresnotoy #fyp
♬ original sound - austing48
@daybydako
No McDonald’s employees were harmed in the making of this #QuickRecipes
♬ SiCkO mOdE has her apparently - brookegrenz
The joke format, as well as the workers’ often deadpan responses after presumably hearing the same shit dozens of times per shift, have been replicated and parodied, turned into a meme that also functions as the best kind of advertising: one that is both free and organic, as likely to prompt a comment or a share as it is to drive social media users to hit up their own local McDonald’s in search of that viral engagement. A perfect feedback loop of consumption.
@sandybepsycho
Reply to @aideeleana Grandma approves of the Travis Scott Burger! #fyp #foryou #travisscott #travisscottburger #mcdonalds
♬ original sound - sandybepsycho
@everettkim
Just went sicko mode #nailedit #sickomode #travisscott #mcdonalds #dairyqueen #fyp
♬ original sound - everettkim
@quanestoes
#mcdonalds #travisscott
♬ i want you collin - quanestoes
Ordering a Travis Scott burger is your own prerogative, but please, if you’re going to record overworked fast-food workers’ reactions for internet clout, at least do them the courtesy of following these simple suggestions:
Turn your volume down before blasting “Sicko Mode” so you’re not destroying their eardrums through their headsets
Don’t record their faces or identifiable information without their permission
Be quick about it, as drive-thru order fulfillment is typically timed
Wear a face mask when picking up your order
Maybe throw them an extra buck or two for their trouble
Say thank you
Basically, stay safe, have fun, and don’t be an asshole!!!
@not...adam
Travis Scott McDonalds Burger #TravisScott #Mcdonalds #TravisScottBurger
♬ SICKO MODE - Travis Scott
@justoo_parker
#fyp #mcdonalds #travisscott #traviscottmeal #travisscottburger
♬ original sound - justoo_parker
from Eater - All https://ift.tt/3kloUI6
http://easyfoodnetwork.blogspot.com/2020/09/travis-scott-fans-are-celebrating-his.html
0 notes