#mile5tone
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– by ChiChai@Empire –
with Mile5tone Photos by Ray@Empire
What led to mile5tone
For those who’ve followed us since these tops came out…
or since this video came out…
our anniversary starting point may be confusing.
I started Empire in the Air my first year of college (February 2010.) I released a few pieces here and there but didn’t have real consistency due to school and other extracurricular activities.
The team and I consider 2013 as our real launch date because that’s when we had our first event, our first collection, and that’s even when our team first ever formed. (Can you believe I tried to do this sh*t myself? Foolish 18 year old.)
@smankeyy @chrissnguyen @[email protected] @jahlean and I have been doing our best to go all-out with Empire in the Air since 2013. Hence, this is our Mile5tone year.
Empire Team: Ray, Chris, ChiChai, Sam, Mia, Aiko, Jelyn
our set-up
What made Mile5tone extra special from our other events was a whole lot of new-new.
Sam & Chris designed an entirely brand new pop-up shop set-up and Chris spent the past several weekends building it. We didn’t get a chance to take a final photograph of the set-up but, thanks to IG-story extraordinaire Aiko, you can get a peek of it here:
We have new pallet walls that served as a photo display one one side and a chalk wall on the other. Like at FAME, we use our chalk wall to invite our supporters to share what their empires are. Some dive deep in writing out their passions, while others…
Spongebob-inspired chalk art by our friends PJ and Chelsea
We spent a month or so looking for brand new clothing racks that would complement our garments. Out of frustration inspiration, Chris decided to build one himself! Check out this BTS photo of it:
On top of having a brand new set-up, we came out with exclusive products made just for the first 25 guests of Mile5tone. Chris & Jelyn spent the night before screen-printing the goodie bags with the design from our 5 Year Anniversary Jersey (what?!)
To be completely honest with you, I was really nervous in announcing the “first 25 guests!” thing. I may or may not have had a nightmare that only ten people showed up to Mile5tone a few weeks prior. Little did I know that we’d have a line way before doors opened (extra shout-out to our loving supporters that got there before we even began setting up! WE LOVE YOU!)
The giveaways included: an Empire in the Air tote, our logo pin made by AumakuaTreasures, brand new stickers, and other goodies from Post Signature, Open Daily, and Bayani Art.
We had hella more giveaways throughout the day. This time, in raffle form. Guests received a raffle ticket if they arrived wearing Empire in the Air and for every $10 spent at any vendor. Raffles included goodies from Post Signature, Haus of Godspeed, Open Daily, littleHONEYvee, Cas5andra, and us!
Since we have our own screen-printing kit, why not bring it to the event? Chris and Mia held down the screen-printing station in case anyone wanted any of our characters or logos on their clothes or prints!
Shout-out to this guy who took the shirt off his back to get our 2011 rocketeer design
We also brought back our coloring table!
By @bernasaur
By @iamsmalls featuring @leanlikeajolo
Most adorable colorer award goes to:
Friends of empire in the air
Throughout our years of participating in vending opportunities and event-coordination, we’ve met so many great artists along the way. We invited these artists as a thank you for always vibin out and supporting us:
littleHONEYvee
Cas5andra
Andie Bakes x Candido Kitchen
Oatis Ice Cream
Bayani Art
Post Signature
Open Daily
Haus of Godspeed
Although not a vendor, we have to highlight the guy that kept the energy up for everyone the whole day: Dean Orbase aka DJ Bazé
As a music provider, your mission is to decorate time. I feel EITA has the same intentions but with stories and cloth. Being able to express the beauty in things is a true blessing and I’m glad to be sharing this experience at the Mile5tone! – DJ Bazé
The Celebration
What we’re most grateful for with Mile5tone was that it felt like we were simply hanging out with friends, including our personal friends and friends we’ve made through Empire.
The big question now is what’s next?
Mile5tone - by ChiChai@Empire - with Mile5tone Photos by Ray@Empire What led to mile5tone For those who've followed us since these tops came out...
#andie bakes x candido kitchen#Art#artists#bay area#bayani art#cas5andra#Community#empire in the air#empire in the air release party#feature#Featured#features#littlehoneyvee#mile5tone#oatis#open daily#support local
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A guy is at the doctor
Doctor: You will need to stop masturbating.
Patient: Ah, and why's that?
Doctor: So I can start my examination.
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Restocked #littlehoneyvee Fathers day cards for tomorrow's #Mile5tone event at @neyborlypoetscorner in Berkeley! I still got a few spots on my $5 guestlist! DM me full names 😁❤ please share & see ya there! (at Neyborly - Poet's Corner)
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Shot taken in the GMT+1 time zone with a radio-controlled clock in a temperature regulated room ([OC] u/mile5tone)
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Shot taken in the GMT+1 time zone with a radio-controlled clock in a temperature regulated room ([OC] u/mile5tone) via r/oddlysatisfying
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A guy is at the doctor
A guy is at the doctor
Doctor: You will need to stop masturbating.
Patient: Ah, and why’s that?
Doctor: So I can start my examination.
submitted by /u/mile5tone
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Did you know that the Empire Team all met while attending San Jose State University? It’s only fitting that our first ever store would be in San Jose. It’s a Homecoming!
Empire in the Air is opening up its first long-term pop-up shop! Starting on September 7, we are joining Moment SJ at San Pedro Square. Join us in celebrating our GRAND OPENING on September 7 to September 9. Come by any day (or all days!) for music, raffles, and more!
About Moment:
Moment is a set of four dynamic micro-retail spaces designed and programmed to advance + grow + celebrate creative retail. Powered by San Jose Made (SJMADE), MOMENT embodies the speed, immediacy and verve of today’s new retail and creative culture, featuring makers, creatives, artists and emerging brands for varying short-to-mid-length durations.
If you’ve been following the Empire Team, you’d know that the next step we all have been wanting to take is having our own shop. While prepping for Mile5tone — completely a coincidence!– each person on the Empire Team shared that we wanted a store and why. Here’s what they said:
Biggest one for not me but as a TEAM is our home base. A shop where all our empires combine. A space that consists of arts, clothes, gym, and a champorado cafe. LOL 🙂
– Aiko@Empire (the champorado cafe is still in the works haha)
Honestly, us as team definitely can come to an agreement that we all want to see Empire having it’s own space. Empire is sooo much more than just a clothing brand, and to be able to have it’s own space where both team members and supporters can come together and share our own stories would exactly be what “Empire in the Air” strives to push for. Being able to reach past the clouds, achieving your dreams, and inspiring others! So I definitely wish to see Empire in the Air having it’s own space, for sure!
– Ray@Empire
[I want us to have] our homebase store front so we have a constant place to have our products readily available for you all as well as having an open place we can share with our community for creatives.
– Jelyn@Empire
In the next five years, I really hope to see Empire in its own space! I think this is everyone on the team’s goal for the brand. We host so many events in the year as it is, that to have a place of our own to host them in would be a dream. Empire on its own embodies the true power of an idea.
– Mia (our former marketing guru)
Obviously, we want our own shop somewhere in the Bay Area to call our own. But I want the brand to be able to host all these workshops we host, open mics, art classes, panels, and I want people to recognize our name! Also, it might not hurt to be a meeting place for future Run Clubs too 😉
– Sam@Empire
I really really want us to have our own space. We pride ourselves in being all about supporting others in building their Empires. Imagine if we had a shop to host our own events in which your art was shared? Plus, we super value opportunities to sell our product // tell our story in person. Having our own shop would give us that opportunity.
– ChiChai@Empire
GRAND OPENING – Empire in the Air Pop-Up Shop Did you know that the Empire Team all met while attending San Jose State University? It's only fitting that our first ever store would be in San Jose.
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New Videos: Mile5tone Recap and Bloomin Lookbook - by ChiChai@Empire - If you've been keeping up with us on social media, you'd notice that we got a bunch of new drops these past few months.
#empire in the air#empireintheair#Fashion#fashion blogger#feature#Featured#lookbook#streetwear#style#style blogger
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– by ChiChai@Empire –
When one thinks of streetwear and the people behind it, this kind of mood usually comes to mind.
But, with the Empire in the Air team, we’re more-so like this.
The Empire Team gathered on July 4th to picnic and photograph our newest product: the Mile5tone Jersey
To commemorate our fifth anniversary, the Mile5tone Jersey honors the milestones that got us here. We gathered elements from designs over the years and put them on this vintage-styled jersey because YOU, our supporters, are part of our team and our Mile5tones. With you, we’re able to build this Empire in the Air.
Mile5tone Jersey – Now Available Here
As for the story behind the lookbook…
We want to show you the faces behind Empire in the Air — quirkiness and all.
Thank you for supporting us weirdos and believing in us.
Let’s keep building our Empires together.
Mile5tone Jersey – Now Available Here
July 4th x Mile5tone Jersey - by ChiChai@Empire - When one thinks of streetwear and the people behind it, this kind of mood usually comes to mind.
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Mile5tone Vendors: Open Daily
Mile5tone Vendors: Open Daily
To celebrate our 5 years in the game, we are throwing an anniversary party and we want you to be a part of it! For the past 5 years, Empire in the Air has taken part of the Bay Area community through its clothing and events. We strongly believe that we’ve made it thus far because of the love from our supporters.
Mile5tone will include art, fashion, AND food vendors! We’re going to be highlighting…
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To celebrate our 5 years in the game, we are throwing an anniversary party and we want you to be a part of it! For the past 5 years, Empire in the Air has taken part of the Bay Area community through its clothing and events. We strongly believe that we’ve made it thus far because of the love from our supporters. Mile5tone, our 5 year anniversary party, will take place on June 3 in Berkeley, CA. Save the date and purchase your tickets here!
Leading up to June 3, we will be highlighting our vendors and different members of the Empire in the Air team. Next up we have Jelyn@Empire.
What do you do for Empire in the Air?
Hi y’all my name is Jelyn (jah-lean) and I am one of EITA’s product designers. I help Cheech with coming up with our dope collections every season by contributing what I believe will be the next top trend that our customers would love. On top of that, we at EITA love to upcycle old clothing! We thrift jackets and shirts and put a little brand DIY loving to these pieces. Yay for being sustainable!
What is your favorite moment working with Empire in the Air?
Aww jeez there are lots of moments these past years. I don’t have a specific moment, but it’s a combination of all the moments when I am behind the scenes during events. You’ll usually see me behind the vendor tables chatting it up with y’all about our current collection and holding down the fort. I get to step back and see how all the events turn out. Seeing people enjoy the art, music, and all our hard work that we put into our events is the most humbling feeling.
What is your favorite empire piece?
You guessed it, the tagged cropped tee! This shirt is seriously my baby. Not only do I love this tee because it is timeless and you can wear it with basically anything, this was my first clothing piece that I helped create with EITA. Story behind this was that originally, these tees were only for our team. When I got my t-shirt I kinda just looked at it and thought, “Hmm this would be cute if it was cropped.” *grabs scissors* Then the rest was history. We got so much positive feedback that we had to make it available to y’all and eventually made them in different colors!
Why are you excited for Mile5tone?
As what Waka Flocka would say: “It’s a paaaarty it’s a partyyy it a partyyyyy!” Not only is it a celebration for all of our accomplishments throughout the years but also a big thank you for all the continued support for 5 years! I can’t wait too see all of our supporters and well as our new ones! Although we are celebrating the past, we also have new things in stored for you on June 3rd so what are you waiting for? Buy your ticket right meow!
What do you wish to see for the Empire in the Air for the next 5 years?
Having our homebase store front so we have a constant place to have our products readily available for you all as well as having an open place we can share with our community for creatives. I would also love for us to be featured on a major streetwear style blog like Hypebae or even have a major celeb be seen wearing one of our products. I mean this is quite a lot for this short amount of time but hey, a lot can be accomplished in fives years right?
Mile5tone – EITA Team Highlight: Jelyn To celebrate our 5 years in the game, we are throwing an anniversary party and we want you to be a part of it!
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To celebrate our 5 years in the game, we are throwing an anniversary party and we want you to be a part of it! For the past 5 years, Empire in the Air has taken part of the Bay Area community through its clothing and events. We strongly believe that we’ve made it thus far because of the love from our supporters.
We have an exciting line-up of vendors for our anniversary, Mile5tone! This line-up includes our homegirl Cas5andra. She’s previously joined us for Growth and both Goods for the Girl. She’s comin thru once again and we’re excited to see what she has in store for us on June 3!
More about Cas5andra:
To put it simply, I love learning new techniques on creating things whether it’s learning about sculpting, planting, painting, or even cooking. My profile – Cas5 Creative – while still in progress, displays all of the finished products of ideas that I have came up with in my head. I draw inspiration from pop culture, the things I like, the city of San Francisco, my family and my friends. ❤
Cas5andra sculpts Pokemon:
And! Makes wonderful pieces of art that blends her love for San Francisco with Pixar:
Come through on June 3 and enjoy the work of Cas5andra and our other vendors! And don’t forget, we’re gonna be dropping our summer collection, some new new specifically for our anniversary, AND we’ll be having hella giveaways. You’re gonna wanna be there.
Purchase tickets here | Facebook Event Page
*** Pre-sale ends on Friday, May 25 ***
Mile5tone Vendors To celebrate our 5 years in the game, we are throwing an anniversary party and we want you to be a part of it!
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Hello!
What do you do for Empire in the Air?
I met Francesca our 2nd year at SJSU in a bathroom during our PCN hell week. Between then and the end of that school year, she had asked me to do a shoot for her early release of the ‘Rocketeer’ Tee and we bonded so naturally. I started joining her for video shoots and helping with our pop up shops ever since.
The title I carry with EITA is Public Relations and Event Planning. I assist with our pop up events, like this coming Mile5tone event, the Empire 5k, and am a writer for the RUNderlust blog.
Processed with VSCO with f2 preset Processed with VSCO with hb1 preset
What is your favorite moment working with Empire in the Air?
It brings me joy every time we go to a pop up event and find a connection to our audience! I love when both new and long time followers find their connection to the message of what EITA stands for but even having small talk about knowing we grew from our SJSU community. We love seeing your faces! Keep saying hello!!
Make sure to tag us #styleintheair and #myempireintheair so we can find you on Instagram!!
What is your favorite empire piece?
THIS IS SO HARD! Other than the og Tag Tee, which is a staple, I think I’ve work my Bridge hoodie the most. I love it because 1. ChiChai’ artwork 2. Bay Area Representation 3. I ended up cropping it so it looks fuego. I really hope we could bring the design back in print or a shirt someday!
Why are you excited for Mile5stone?
Mile5tone is our way of giving back to you! Over the last 5 years, we’ve met so many creatives, and amazing people that have their own Empires to share. This is a celebration of what we’ve accomplished and what’s yet to come! I’m super excited to see this family all in one place!
What do you wish to see for Empire in the Air in the next 5 years?
Obviously, we want our own shop somewhere in the Bay Area to call our own. But I want the brand to be able to host all these workshops we host, open mics, art classes, panels, and I want people to recognize our name! Also, it might not hurt to be a meeting place for future Run Clubs too 😉
Mile5tone – EITA Team Highlight: Sam Hello! What do you do for Empire in the Air? I met Francesca our 2nd year at SJSU in a bathroom during our PCN hell week.
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Mile5tone Vendors: littleHONEYvee
To celebrate our 5 years in the game, we are throwing an anniversary party and we want you to be a part of it! For the past 5 years, Empire in the Air has taken part of the Bay Area community through its clothing and events. We strongly believe that we’ve made it thus far because of the love from our supporters.
Mile5tone will include art, fashion, AND food vendors! We’re going to be highlighting…
View On WordPress
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Text
To celebrate our 5 years in the game, we are throwing an anniversary party and we want you to be a part of it! For the past 5 years, Empire in the Air has taken part of the Bay Area community through its clothing and events. We strongly believe that we’ve made it thus far because of the love from our supporters. Mile5tone, our 5 year anniversary party, will take place on June 3 in Berkeley, CA. Save the date and purchase your tickets here!
Leading up to June 3, we will be highlighting our vendors and different members of the Empire in the Air team. Next up we have Mia@Empire!
What do you do for Empire in the Air?
I started off working for Empire through a social media project at SJSU. I asked Francesca if I could take over Empire’s social media channels and create a campaign with my group for the next six weeks. During that time I created the hashtag #MyEmpireInTheAir which has been such an integral part of Empire since then! After graduating in 2016, I was asked to join the team for social media and have been part of it since.
From social media, I’ve branched into creating monthly playlists which you can find on Soundcloud and Spotify and have branched out even more to product design.
What is your favorite moment working with Empire in the Air?
There have been tons of fun moments with the Empire team! Every time we’re together it’s a fun time. Whether it be meetings on Google Hangout, tabling at an event, or hosting an event, we’re always laughing and getting down to business. Some of my favorite things about Empire however are that we are able to take on whatever projects we want. I wanted to create playlists every month and went ahead and did it. I wanted to do product design and was able to go ahead and do that too. The ability to grow your empire while inspiring others is my favorite thing about working with Empire.
A post shared by Empire in the Air (@empireintheair) on Mar 7, 2018 at 10:05am PST
What is your favorite Empire piece?
Oooh, my favorite Empire piece would have to be the Rocketeer bomber jacket. I told Francesca that I wanted to help with product design and the Public Figures collection was the first that I really really got to help with designing. I had drawn out pictures in my Moleskin of what I think the different patches could look like and when Francesca saw my notes she drew them out and I was in awe at how she brought my dinky drawings to life! I wear the jacket with pride knowing that I was able to help put it together!
Why are you excited for Mile5tone?
I’m excited for Mile5tone because this is an opportunity to celebrate Empire’s accomplishments and well.. milestones since its beginnings. It’s the chance for us to celebrate with those who have helped Empire get to where we’re at today. It’s crazy to think about how many events, communities, collections, etc that have come together these last five years. I hope to see you there 🙂
What do you wish to see for Empire in the Air the next 5 years?
In the next five years, I really hope to see Empire in its own space! I think this is everyone on the team’s goal for the brand. We host so many events in the year as it is, that to have a place of our own to host them in would be a dream. Empire on its own embodies the true power of an idea. I know Francesca always day dreams of what this space/office would look like and I hope that this comes true in the next 5 years! ❤
photo from “Art of Us” – February 2017
Hope to see you at our Mile5tone, five year anniversary party on June 3rd, 11-3pm in Berkeley!
Purchase tickets here | Facebook Event Page
*** Pre-sale ends on Friday, May 25 ***
Mile5tone – EITA Team Highlight: Mia To celebrate our 5 years in the game, we are throwing an anniversary party and we want you to be a part of it!
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