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k-fun · 2 years

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truongdoanhnhanhbr · 9 months

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MARKETING 4P LÀ GÌ? PHÂN TÍCH CHI TIẾT 4P VÀ 6 BƯỚC XÂY DỰNG MARKETING 4P

Marketing 4P là gì? 4 yếu tố trong Marketing Mix là gì? Các bước để phát triển 4P hiệu quả. Tất cả có trong bài viết này. Xem ngay!

Xem chi tiết bài viết tại: https://hbr.edu.vn/marketing/marketing-4p-la-gi-phan-tich-chi-tiet-4p-va-6-buoc-xay-dung-marketing-4p.html

#marketing 4p #trường doanh nhân hbr

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glorose-ediblearrangements · 8 months

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Post 1 Edible Arrangements

Edible Arrangements is the business I have chosen to select to market about this semester at Fullerton College. My reason for choosing Edible Arrangements is because I am a lover of fruit, art, sweets, and overall learning more about the creative side of how these arrangements are made and designed. Edible arrangements is one of the first businesses to ever create the idea of carving fruit into realistic flowers and presenting them as a bouquet. A man by the name of Tariq Farid used his floral industry insight to develop a new business concept that is truly fresh, fruit bouquets! He opened the very first Edible Arrangements store in East Haven, Connecticut. Tariq had a great idea to arrange fruits instead of flowers and with his success of the 4p's being product, price, place and promotion there are now 1,000 locations nationwide. Tariq Farid goal was to make these arrangements for consumers to exchange money for these beautiful arrangements that could be both affordable and luxurious pricing up to $24.99 or $1,999 dollars. He was inspired by Americans growing consumption of fresh fruit, and the increasing amount of money Americans were spending on gifts so he was determined to consider the goods and services to meet the marketplace for his business called Edible Arrangements.

I am very excited to learn and know more about this business for the semester and to take my creative/artistic side and use it to my advantage and to one day create my own type of arrangements whether it be with sweets and treats or dried flowers bouquets.

#edible arrangements #dessert #delicious #student life #branding #product orientation #4p's #marketing #sales

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madhukumarc · 1 year

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What is a Marketing Mix?

A marketing mix refers to the combination of various marketing tactics and strategies that a business uses to promote its products or services.

It is a crucial concept in the world of marketing, and understanding it is essential for any business owner or marketer looking to create an effective marketing campaign.

The marketing mix is made up of four key components, which are often referred to as the "Four Ps" of Marketing: product, price, promotion, and place. Let's take a closer look at each of these components.

Marketing Mix Components:

1. Product: This refers to the actual product or service that a business is trying to sell. It includes things like the product's features, design, quality, packaging, and more.

Businesses need to ensure that their product meets the needs and wants of their target market and is differentiated from competitors' products.

“A shocking 74% of buyers say sellers don't listen. How can you provide value and help buyers see how your products and solutions will help them if you don't understand their current situation, needs, and desires?” – MarketingProfs

2. Price: This refers to the amount of money that a business charges for its product or service.

The price needs to be set at a level that is both affordable for customers and profitable for the business.

Factors like production costs, competition, and perceived value all play a role in determining the price.

"AI technologies use dynamic pricing models to help predict customer behavior, supply, and demand to alert salespeople when to increase or decrease the price of a product or service" – HubSpot

3. Promotion: This refers to the various ways that a business promotes its product or service to potential customers.

It includes things like advertising [online and offline], public relations, referral, and personal selling.

The goal of promotion is to create awareness about the product and persuade customers to make a purchase.

“With every channel on the rise, marketers need to consider which channels are a good fit for their marketing mix. In 2023, video content remains among the top trends and TikTok is the center of attention” - State of Social 2023 Report [EMEA Edition] by Meltwater

4. Place: This refers to the distribution channels that a business uses to make its product available to customers.

It includes things like physical stores, online marketplaces, other online marketing channels, and direct sales.

Businesses need to ensure that their product is easily accessible to their target market and that they have an effective distribution strategy in place.

“It’s good to have a healthy mix of traffic sources rather than relying on a single channel, so work to grow and diversify your presence through various methods” – SmartBug and rockcontent [Report for 2023]

The marketing mix is not a one-size-fits-all solution, and businesses need to tailor their approach based on their specific product, target market, competition, trends, and industry.

However, by considering each of the four Ps in their marketing strategy, businesses can create a comprehensive and effective marketing campaign that maximizes their chances of success.

In order to maximize the results, this also helps in understanding competitors' strategy.

In summary, a marketing mix is a combination of different marketing strategies and tactics that a business uses to promote its products or services.

It consists of components such as product, price, promotion, and place. By understanding and optimizing each of these components, businesses can create an effective marketing campaign that drives sales and growth.

Here's related information that you may find helpful – Ways of Attracting and Retaining Customers? [Top 7 Proven Ways]

#marketing mix #4ps #marketing #digital marketing #Business #business promotion #sales

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ngoaingucongnghe · 1 year

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TÌM HIỂU VỀ 4P TRONG MARKETING Hoạt động marketing luôn được đánh giá cao bởi ngoài việc truyền tải thông điệp, tăng độ nhận diện thương hiệu tốt. Trong đó, cốt lõi của hoạt động marketing được xây dựng trên 4 chữ P cơ bản trong marketing mix.

ftc #ngoaingucongnghe #marketing #4P

#ftc #ngoaingucongnghe #marketing #4P

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digitalpolarsblog · 2 years

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#marketing #4p marketing

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hanikurumsaldik · 2 years

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👑 Pazarlama karmasını günümüzdeki haliyle Edmund Jerome McCarthy literatüre kazandırmıştır. Kelimelerin İngilizce baş harfleri kullanılarak ortaya atılan ve sınıflandırılan pazarlama karması böylece 4P olarak sistemleştirilmiştir. Bu kelimeler Product, Price, Place ve Promotion şeklindedir.

👑 Kavram bu haliyle ilk kez McCarthy’nin 1960 yılında yayınlanan Basic Marketing adlı kitabında yer almıştır.

👑 Pazarlama karması kurumsal ya da kamusal bir markanın ya da işletmenin pazarlama stratejisini uygulamak için kullandığı bir araçlar bütünüdür.

🔗 https://lnkd.in/d9kTDmcj 💬 https://lnkd.in/dT6iXXd

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starks-spareparts · 2 years

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4Ps of Marketing Assignment Help

The 4Ps of marketing are crucial factors involved in the organizations' marketing of goods and services. They include the product, price, promotion, and place, also referred to as the marketing mix. The 4Ps allow firms to understand what their customers want, how their products meet customer needs and customer perception of the products/services. 4P marketing mix analysis also helps understand how the company sets itself apart from its competitors. Students pursuing business and other marketing courses must have the skills and knowledge needed to handle 4P marketing assignments effectively. This is where 4P of Marketing Assignment Help comes in.

Essay For All understands how challenging it is complete a 4P marketing assignment due to the complexity involved in analyzing businesses and applying theory to practice. In addition, students lack adequate time and energy, especially due to part-time work or piled-up assignments. In this case, Essay For All Provides 4P of Marketing Assignment Help to ensure that students acquire high grades and gain the knowledge needed to analyze the 4Ps of a company’s marketing mix effectively. For instance, Essay for All has a wide range of marketing experts who strive to guide students in writing marketing assignments.

The 4P marketing topics our specialists focus on include the product, which refers to the goods and services customers get from the company. It includes the offering that fulfils a given consumer demand. In addition, the other “P” topic is the price which is the cost consumers pay for a given product or service. Marketers must ensure the product/service price matches the perceived value and consider the market value and the need for discounting. The other “p” stands for place, which is the distribution channel where the company is selling the product. A business must ensure products/services are placed close to target consumers. The last “P” in the Marketing Mix is the promotion, which includes strategies for informing the consumers about the product/service and why they should pay for it. In this case, our teams of experts are ready to analyze case studies to make an informed report about your 4P of marketing assignment.

Essay For All has a range of characteristics that makes us unique. For instance, we have a team of experienced writers who believe in delivering the highest quality marketing mix assignments. In this case, our Essay for All specialists ensures your Marketing mix report is accurate with a great deal of correctness. In addition, we have an on-time delivery policy that ensures all assignments are delivered within the assigned time to meet deadlines. Our services are also cost-effective, which means students do not have to strain and use up all their savings on assignment help. Lastly, we provide polished assignments with a guarantee for revisions to ensure the assignment is polished to meet students' needs.

#4P of marketing #Marketing topics #Marketing product assignment #Marketing mix report #Marketing assignment

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datamatric · 11 days

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Digital Marketing Services

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mistermarketingblog · 2 months

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Produto: É a oferta de valor da organização, que pode ser algo físico ou um serviço. A empresa desenvolve algo que as pessoas necessitem e queiram comprar, conforme a demanda do mercado.

Preço: Compreender a elasticidade dos preços e o posicionamento competitivo são ângulos a serem considerados, mas o fator-chave é este: a empresa está cobrando um preço que as pessoas estão dispostas a pagar?

Praça: Ele é responsável, especificamente, pela forma como o cliente chega até a empresa, aos produtos e aos serviços, e está relacionado aos canais de distribuição da empresa.

Promoção: São os canais de comunicação da empresa com os seus clientes, é a campanha de TV, a publicidade na imprensa, os banners gráficos. Geralmente, esses são os primeiros pontos de contato que o cliente tem na primeira vez que se relaciona com alguma marca.

#4ps #marketing #marketingdigital

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mkb-mercator · 3 months

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#schaubild #animation #4ps #4p #marketing mix

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iwritingsolutions1 · 3 months

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What the 4ps of Marketing Mix Mean

Marketing professionals have long used marketing mix in a company’s business strategy. It comprises 4ps: product, price, place, and promotion. Generally, each P plays a vital role in creating good marketing tactics to help a company stay in the competitive market and industry.

Over time, alternative marketing models have been introduced. Although it may sound more up-to-date, its concept is still anchored to the traditional 4ps by Harvard professor Neil Borden. In short, it made the 4ps timeless and still useful despite newer strategies coming into play.

#marketing #marketing mix #4ps marketing mix #digital marketing #seo #seo tips #tips #seo agency #local seo #hacks #informational seo

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top-b-schools-kolkata · 5 months

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Mother Dairy, a cornerstone in India's dairy industry, has mastered the art of marketing. In this article, we delve deep into their marketing mix, exploring how the 4Ps Product, Price, Place, and Promotion have been strategically used to cement their market position. Understanding these strategies provides valuable insights into how Mother Dairy has become a household name, balancing traditional values with modern marketing techniques.

#Mother Dairy's Marketing Mix #Case Study #4ps of marketing #Dairy industry

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easynotes4u · 5 months

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Marketing Mix - 4Ps and 7Ps or Extended Marketing Mix

The marketing mix, often referred to as the 4Ps (or 7Ps in an extended version), is a framework that businesses use to plan and execute marketing strategies. The 4Ps represent Product, Price, Place, and Promotion, while the 7Ps include the additional elements of People, Processes, and Physical Evidence. Let’s delve into each of them: 4Ps of Marketing: Product: This refers to the tangible or…

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#4ps of Marketing Mix #7Ps of Marketing Mix #Extended Marketing Mix #Marketing Mix

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madhukumarc · 5 months

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How to increase brand awareness and build a brand image using the 4Ps of marketing for an e-commerce site?

Building brand awareness and shaping brand image is crucial for any e-commerce site looking to thrive in today's competitive market.

The 4Ps of marketing, which are product, price, place, and promotion, offer a comprehensive framework to achieve these goals.

Let's dive into each P and explore how you can leverage them to enhance your brand's visibility and reputation.

Do you know? - “The power of word-of-mouth marketing cannot be underestimated in building brand awareness” – Semrush

1. Product:

The first step in building brand awareness is to offer a high-quality product that stands out from the competition.

Focus on identifying your unique selling proposition (USP) and highlighting it in your marketing efforts.

Conduct market research to understand your target audience's needs and preferences, and develop products that cater to those requirements.

By delivering exceptional value and experiences through your product, you can establish a positive brand image.

“Engaging with your community regularly also humanises your brand. It shows that real people behind the company persona care about their customers. This human touch resonates with customers and creates a more relatable and approachable brand image” – SEOTesting

2. Price:

Pricing plays a significant role in shaping brand perception.

Determine the optimal pricing strategy based on factors like production costs, market demand, and competitor pricing.

Consider whether you want your brand image to be associated with affordability, luxury, or exclusivity.

Communicate your pricing strategy effectively through various channels to educate your audience about the value they will receive by choosing your brand.

“Take a look at trends and hashtags that could fit your brand image and entertain your audience” – ICUC Social

3. Place:

In the context of e-commerce, "place" refers to the digital platforms where your brand is present.

It includes your website, social media channels, online marketplaces, and any other online platforms where your target audience can discover and engage with your brand.

Optimize your website for search engines (SEO) to increase organic visibility. Leverage social media marketing and influencer partnerships to reach a wider audience.

Collaborate with relevant online marketplaces to expand your reach and gain credibility.

4. Promotion:

Promotion entails all the tactics you employ to raise awareness about your brand and its offerings.

Develop a comprehensive digital marketing strategy that includes a mix of channels such as social media advertising, content marketing, email marketing, search engine marketing (SEM), and affiliate marketing.

Tailor your promotional activities to suit your target audience's preferences and habits.

Engage with potential customers through valuable content, contests, giveaways, and personalized campaigns.

“For e-commerce brands, Google Ads can be a powerful tool to drive sales. From Search to Shopping to Video, your ads can showcase products directly in search results or while a user is browsing the internet” – Search Engine Journal

To maximize the impact of the 4Ps on brand awareness and image-building:

Consistency is key: Ensure that all elements of your marketing mix align with your brand identity and messaging.

Monitor customer feedback: Pay attention to customer reviews, comments on social media, and other forms of feedback. Address any issues promptly, and use positive feedback to reinforce your brand's reputation.

Leverage user-generated content: Encourage customers to share their experiences with your brand and products through testimonials, reviews, and social media posts.

Continually adapt: Keep track of industry trends, customer preferences, and competitor actions to stay ahead of the curve. Adjust your marketing efforts accordingly.

E-Commerce Brands Ranking a Top ROI Channel:

Image Source - Klaviyo and Qualtrics

“Most e-commerce businesses can’t stay profitable without returning customers. So make sure you’re investing as much in retention as you are in acquisition” – Stacked Marketer Newsletter

In summary, building brand awareness and shaping brand image is an ongoing process that requires consistent effort and adaptation.

By leveraging the 4Ps effectively and staying in tune with your target audience's needs, you can establish a strong brand presence in the e-commerce space.

Here's related information that you may also find helpful – How Do The Marketing Mix Elements Affect Each Other?

#brand awareness #brand image #ecommerce #digital marketing #social media marketing #content marketing #4ps

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inspiredtable · 6 months

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Ketahui Apa Itu Strategi Marketing Mix Untuk Kesuksesan Bisnis Anda

Halo para pengusaha muda! Perlu anda ketahui bahwa strategi marketing mix merupakan suatu alat strategi pemasaran yang sudah terkenal dan digunakan oleh pelaku bisnis untuk mengoptimalkan laba.

Marketing mix yang sukses membantu membawa produk atau layanan Anda ke pelanggan yang tepat, pada waktu yang tepat, dan dengan harga yang tepat. Berikut beberapa alasan mengapa marketing mix penting untuk diterapkan:

1. Membantu integrasi antar elemen

2. Meningkatkan portofolio produk

3. Panduan untuk mengembangkan bisnis

4. Membantu diferensiasi

5. Meningkatkan fleksibilitas

Marketing mix membantu sebuah bisnis dalam menentukan produk yang sesuai dengan kebutuhan pelanggan, membantu memahami fokus pasar, membantu merencanakan, mengembangkan dan melaksanakan strategi pemasaran yang efektif, dll.

Terdapat 2 jenis konsep marketing mix yaitu 4P dan 7P, elemen marketing mix 4P meliputi Product, Price, Place, Promotion. Sedangkan elemen marketing mix 7P meliputi Product, Price, Place, Promotion, People, Process, Physical Evidence

Rencana pemasaran dapat berubah bergantung pada informasi dan hasil evaluasi. Penting untuk memperbarui marketing mix dengan mempertimbangkan kesesuaian, tingkat integrasi, dan pemanfaatan secara maksimal.

Ketahui lebih lanjut tips cara menerapkan marketing mix 4P dan 7P yang berguna bagi kesuksesan bisnis anda pada artikel marketing mix !

#marketing #marketing mix #4p & 7p #strategy

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