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wheresrr · 4 years

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A strong finish: Nursing student and fitness coach hailed as Century Tuna Everybod Superbod 2020 winners

In a landmark event hailed as a strong and successful finish amid the pandemic, Century Tuna Superbods 2020 named nursing student and ESL instructor Samantha Ashley Lo and fitness coach and professional model Sam Ajdani as the Century Tuna Everybod Superbod title holders. The most anticipated health and fitness event of the year was also a momentous occasion as it set the standards for future online events in the new normal.

Held at the Blue Leaf Cosmopolitan in Quezon City, the finals event followed strict adherence to the FDCP-DOH-DOLE safety protocols for film and audio-visual shoots.

“We needed to rise up to the challenge. We knew it was going to be tough but we stayed focused and if we’re able to pull this off successfully then at least we are able to provide a template for the industry to learn from and use. We soldiered on despite the challenges to show that it can be done,” said Century Pacific Food Inc. EVP & COO Greg Banzon. He also added, “It’s important to stage the event to provide inspiration and a good benchmark for the country to put health, wellness and fitness as the top priority.”

The success of the event amid the pandemic made their victory even more memorable for both Samantha (27) and Sam (30). Sam, who is a professional commercial model, admitted that one of the most challenging part of the competition was trying to stay healthy given the restrictions of the pandemic. Meanwhile, Samantha, who is a former Miss Grand International Philippines winner, had to strengthen her focus and remain creative in her home workouts, even when she could not go the gym. Their persistence and commitment to stay strong and focused paid off when they were proclaimed winners of the biggest health and fitness competition in the country.

Samantha and Sam bested 25 other Superbods candidates and will each take home Php 500,000 tax-free cash and other amazing prizes. Both winners passed rigorous digital challenges required during the competition to emerge as the new ambassadors of Century Tuna Superbods 2020—health and fitness advocates who are passionate in promoting health and wellness as an everyday commitment especially during these trying times. They are also exceptional individuals who remain optimistic and believe in getting back up again even after falling so many times.

Meanwhile, the runners-up were Superbod 2020 Stunner Candice Ramos and Superbod 2020 Ageless Erie Matic. Other candidates who took home special awards were Shirley Garcia, Zai Ebido, Enzo Bonoan, Samantha Purvor, Philippe Magalona, Nelson Banzuela, Key Trajano, Albert Lorenzo, and Grace Del Rosario.

The 25 finalists were all strong contenders, showcasing inspiring traits and skills to encourage themselves and their fellow Filipinos to keep going, and remain healthy and strong during these trying times.

The finalists were judged by a distinguished panel of judges. Joining Century Pacific Food Inc. EVP & COO Greg Banzon, Century Tuna marketing director Carlo Endaya, triathlete and SEA Games gold medalist Nikko Huelgas, GMA Network senior assistant vice president for alternative productions Gigi Santiago-Lara, Isabelle Daza, Alice Dixson, Sarah Lahbati, Ina Raymundo, and DJ Toni Tony.

The health and fitness competition was relaunched last July 25 with a more inclusive and relevant #StayStrongPilipinas theme. To signal its resumption, Century Tuna released a rousing video via its official Facebook page (https://www.facebook.com/centurytuna), featuring Century Tuna celebrity ambassadors Nadine Lustre and Alden Richards with the Superbods finalists urging everyone to stay strong and to continue pursuing their dreams of a healthier future through proper diet and exercise.

To relive the “Century Tuna EverybodSuperbod 2020” finals, visit and follow

Century Tuna’s Facebook page, @centurytuna or Instagram @centurytunasuperbods.

#centurytuna #everybodsuperbod2020 #centurytunasuperbods #beauty #wheresrr #fitness #health

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ulikblogrunner · 7 years

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In Filipino households, doing the laundry is traditionally seen as a woman’s sole responsibility. Thanks to the shift in people’s mindsets, aided by Ariel’s progressive #JuanWash campaign, that backwards thinking will soon be a thing of the past.

Recognizing that chores can be done by anyone, Ariel rolled out the #JuanWash campaign which is targeted towards men. Its goal is straightforward and goes right into the heart of the matter – to get men to do their share of laundry duties, one wash at a time. For Ariel men, this goes beyond simply doing the laundry, as it also shows their support to their wives, and moulds their children into understanding the equal role of men and women in doing the household chores.

As the first detergent to invite men to do their part of the housework, Ariel assembled several celebrity #JuanWash ambassadors. Among them is professional basketball player JC Intal, supported by his wife Bianca Gonzalez-Intal, as well as actor John Prats, supported by his wife Isabel Oli-Prats.

“The new Ariel Man is more confident and more responsible when it comes to raising his family”, explains JC Intal. More and more Juan Washers all over the country are rising up to do their share of the laundry duties, and it’s a call to arms that expresses what it means to be the modern man of the house. “Ang Ariel Man ay makabago at progresibo. Ang totoong macho ay tumutulong sa mga gawaing bahay to serve as good male role models for the kids,” adds John Prats.

Local personalities Kean Cipriano, James Deakin, Ali Khatibi, Marco Alcaraz, Sam Ajdani, and Anton Del Rosario are also active #JuanWash supporters. These Juan Washers use Ariel Power Gel which makes superior cleaning effortless so they can easily help out at home.

Launched online last September 1, 2017, the #JuanWash campaign not only celebrated those men who have done their part of laundry duties, but also dedicated Fridays as #JuanWash days. Considering that most Filipino households do their laundry twice a week, getting men to do the laundry once a week means doing their equal share of the load. By getting men to do the laundry at least once a week, Ariel hopes to transform them into laundry experts with the help from Ariel Power Gel that’s especially formulated for better stain removal with just one wash.

In partnership with Eat Bulaga, Ariel also scoured through many different barangays in Metro Manila to find Juan Washers every Friday. This put the spotlight on individual Juan Washers, and showcased how valuable their role is in further pushing gender equality in the family and in the community. In so doing, Ariel Men all over the Philippines were able to collect 10,000 laundry hours in just one month, which represents the number of hours freed up for the women in their lives.

To celebrate this feat, Ariel handed over the 10,000 laundry hours to the Philippine Commission on Women (PCW), represented by their Chief of Corporate Affairs and Information Resource Management Division, Ms. Honey Castro, as a symbolic gift to women, while emphasizing Ariel’s support for gender equality in the household. This aims to inspire and encourage more men to do their share of the load.

“The Philippine Commission on Women (PCW), the lead agency that champions gender equality and women’s empowerment, welcomes this initiative of Ariel Philippines in breaking the gender stereotype that housework is only women’s work,” shares PCW Executive Director Emmeline L. Verzosa. She adds, “We are glad that the private sector and advertising agencies have now joined the campaign in promoting the value of shared household and parenting responsibilities among female and male family members. Through such male role models, companies are able to educate the public about more positive masculinities. Gender equality should begin at home.”

Ariel’s #JuanWash campaign comes as a crucial time for Filipino families, whose lifestyles continue to evolve, especially with the rise in dual-income homes and an increasingly progressive cultural landscape that puts equal value in the time of women and men. According to the Philippine Statistics Authority (PSA), formerly known as the National Statistical Coordination Board (NSCB), Filipino men are getting more involved in household work, with men allotting an average of 5 hours working on chores in the year 2000 compared to the average of 1.87 hours in 1979. The trend is expected to continue to increase as traditional gender roles shift.

“More than providing superior clean and better stain removal with our innovative liquid detergent, Ariel is a brand that prides itself in being a part of the progressive Filipino home. With Ariel #JuanWash, we want to shed light on the importance of gender equality in and out of home, as we all work together towards a more progressive country and a more equal world”, shares Louie Morante, Regional Brand Communications for P&G ASEAN Fabric and Home Care.

The #JuanWash campaign supports P&G’s #WeSeeEqual global advocacy, and forms part of Ariel Philippines’ #AhonPinay movement which continues to push the boundaries on gender equality and women empowerment. To date, Ariel has an ongoing partnership with the Technical Education and Skills Development Authority (TESDA) to provide women with training in commonly male-dominated fields. These trainings are envisioned to give these women more equal job opportunities in these fields.

A lot is in store for Ariel’s #JuanWash initiative, and we hope you can also take part in spreading the word for this nationwide movement. Go ahead and be a part of the change by contributing to your share of the household chores with #JuanWash – one wash at a time.

In gratitude to the modern Juans, Ariel is also offering a unique promotion for men who would be availing of select services from various Metropole Laundromat branches. Every time men commit to the cause in this way, they’ll earn points for freebies granted by Ariel and Metropole as a gift to the efforts shared in supporting #JuanWash Fridays.

To learn more, visit Ariel’s website, Facebook, and Youtube page.

#ArielPhilippines #JuanWash #AhonPinay #WeSeeEqual

New Laundry Experts! Ariel Men Push for Gender Equality with #JuanWash In Filipino households, doing the laundry is traditionally seen as a woman’s sole responsibility. Thanks to the shift in people’s mindsets, aided by Ariel’s progressive #JuanWash campaign, that backwards thinking will soon be a thing of the past.

#AhonPinay #Ali Khatibi #Anton Del Rosario #Ariel #Ariel Laundry Detergent #Ariel Power Gel #ArielPhilippines #James Deakin #JuanWash #Kean Cipriano #laundry Detergent #Marco Alcaraz #Sam Ajdani #WeSeeEqual

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