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#i made a goal to stop screenshotting and then i missed some amazing moments
cozypeachtea · 2 months
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snufkin: melody of moominvalley moments that have made me bark out an ugly laugh (so far)
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cygnetofthesea · 3 years
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Across the Screen: Élite Fanfic
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Nadia looks at Guzman for a long moment, her chest aching at the softness in his eyes. Even through a blue-light screen she could see the absolute love and adoration he held just for her. It never ceased to flip her heart inside her chest and it made it all the harder when she had to stay away from him.
And it was all the harder now, miles away with an ocean between them. The thought leaves a heavy weight and a painful twist inside her. She smiles tightly and looks away, trying to shield the sudden sadness in her eyes.
But of course, he was as tuned in to her as always.
"Hey, what's wrong?" he asks softly.
She shakes her head and forces her smile to look more natural as she looks back up. "Nothing. I'm fine."
"Nadia, I know you. I know your silences all too well. Something is on your mind." His soft eyes shift then, looking vulnerable. "You can always tell me. You know that, right?"
Her smile this time was a lot more genuine, widening. She looks at him and nods, shifting her laptop to angle the screen better.
"Yes, I know. You're going to think I'm being ridiculous."
He lets out a startled laugh. "How could I ever think that, Nadia? You and I both know very well I'm the ridiculous one."
That gets a giggle out of her, her face moving closer to the screen with her laughter. He beams in response, feeling his chest swell at the knowledge that he could still make her laugh like that. He vowed to make sure he did it often.
"Now that we've cleared up any confusion, will you tell me?" he asks.
He leans back against his headboard, resting the laptop closer so his face takes up more of her screen. She loved his face in that moment and took a screenshot, wanting to come back to it when she was feeling low.
"I just," she looks away, biting her lip. "I just worry about you and I hate that we're apart. Especially after what just happened."
The last thing she wanted was to bring up painful memories of what had happened just a month ago. Guzman had been doing surprisingly well, all things considered and Nadia was fearful that bringing it up now would be hard on him, worse now that she wasn't there to comfort him.
"I miss you," she utters softly, swallowing past the lump in her throat.
"Nadia." He says her name in a whisper but she hears the crack in his voice and feels that twinge in her chest once again. She put that crack in his voice. She shouldn't have said anything. "Nadia, please, look at me."
She quells the tears, blinking before meeting his gaze.
She can see his hand is extended on his side as though he was touching the screen in a vain attempt to reach her skin. It was a poor substitution but she knew she couldn't help return the gesture herself. Especially when she saw his glassy eyes looking back at her.
But there's a sweet, gentle smile that graces his lips, his thick brows furrowed upward in an affectionate and loving way.
He sighs her name again, his eyes roving across her face. Miles away and she can still feel the intensity of them burning through her, filling every molecule in her body.
"Nadia."
She lets out a shaky breath, her heart pattering against her chest. "Yes?"
"I was wrong: you are ridiculous."
His response catches her by surprise and she can't help the peel of laughter that escapes her, her head tossing back. Just like that, the heavy weight is gone and she's filled with his accompanying chuckle. Behind her closed eyes, shut in laughter, she can picture his beaming face perfectly.
Eyes crinkled as he smiles widely, his teeth in full display with hints of his gum. Allah, she loved that smile so much.
When she settles down and looks back at him, she saw that beautiful face as she pictured it. "Hmm, see and that is why I'm the smarter one between the two of us. How did I know you would say that?"
His broad grin relaxes, soft again. "Because I know you and because you are the smarter one. But you're not ridiculous for loving me, you're ridiculous for thinking I would believe your feelings to be. Never, Nadia. Your feelings are everything to me. You are everything to me."
She instinctively reaches out to caress his face, letting out a sigh when her fingers meet the screen once again. She pulls back and instead settles her fingers against her lips, wishing she could feel his skin there instead.
"Besides," he continues. "I'm too busy missing you to think of anything else."
She lets out a wet chuckle, her tears betraying her as they fill her eyes again. But she refuses to let them fall.
"I feel like that too." She looks around her new apartment that feels so foreign and sterile, devoid of warmth.
She had arrived at the New York City apartment she and Lu found together just a few days ago but it had already felt too long. Once Lu saw the state of the freshman dorms, she had immediately prowled for an affordable but luxurious apartment for the two of them that could be covered with their housing scholarship money. Lu may have been broke, but she was still very new to living a frugal life.
You could take the riches away from the girl but not the girl from the riches. But Lu had already proven herself to be quite resourceful if her Reverse Valentine's Party was any indication and had found them a nice apartment near campus, albeit a very, very small apartment. This didn't bother Nadia who was used to making do with what she had and loved their new place but Lu had huffed and whined about how this was the best she could find.
But as cozy as Nadia had found their apartment, it felt cold and empty. Or perhaps that was just what she felt.
Nadia shakes her head, annoyed with herself. "I really am excited for this new experience," she tells Guzman. "I mean, this is unlike anything I've ever had before. I've never been outside  of Madrid before, too busy with school and helping my family with the store so this is huge for me. To not only study at a top school but to experience life in one of the most metropolitan and famous cities. It's amazing and I'm forever grateful, I just…"
She trails off, feeling ridiculous again. Who was she? The Nadia from two years ago would have shaken this mopey one sitting in one of the most exciting cities in the world. All because of a boy?
"I miss you too," she hears Guzman say. "So much."
And that's when she thinks, no, not just for any boy, but the boy she was in love with. The boy who fought for her in a way no one ever had. A boy who took her by surprise with his love and selflessness.
Nadia was always a tough person. She had resigned herself to looking out for herself from a young age when May would run off somewhere, sometimes days on end if not hours. Or when Omar would hang out with Samuel without her, only taking pity on her years later when they both realized she was essentially friendless after May left. But through all that--being abandoned by her siblings, dealing with the pressure from her parents and their immigrant's dream--Nadia learned to take care of herself. She learned to put aside her feelings and use her to head to get things done. She learned how to compartmentalize and push back the tears so her parents wouldn't see after May's departure left them broken. She learned to focus on tangible goals like grades and awards and scholarships.
But along the way, she forgot how to live. She forgot what it meant to be a young girl. She forgot what it meant to be a teenager, exploring her identity.
Then a pretty rich boy she hadn't looked twice made her look and helped her live simply by being there and supporting her every step of the way. He held an unwavering faith in her that even she didn't have. Sure, she believed in herself, knew she was smart, but there were moments of doubt when she would wonder if she could really live up to her parents expectations. Hell, her own expectations.
But Guzman never doubted her, not once. And it wasn't because he thought she was some superhuman that was leagues better than him--well, perhaps it was partially that--but it was also because he saw her for all her faults and finesse. For what made her flawed and yet perfect to him.
It was his faith in her that spurred this fire in him to stand by her, to protect her opportunities and make sure nothing stood in her way of achieving everything she ever wanted and deserved. Who did that?
How could she not love this boy? How could she not miss that boy?
Because with him, Nadia felt like she could sit for a moment and take a breath. With him, Nadia felt like she could stop and smell the roses every so often instead of constantly barreling to achieve one goal after another. With him she felt like she could slow down just a little and live. Be the young teenager that she actually was but that it didn't mean she had to lose sight of her ambitions.
So yes, she missed this boy, but Guzman was a boy worthy of her affections.
"Me too," she replies.
"I feel relieved that you miss me, that you love me, because I'm selfish and insecure like that," he chuckles bashfully, rubbing the back of his neck. "But I love you more and I don't want you to worry about me. Ok? I'm a big boy."
Nadia quirks a thick brow and lets a sly grin slip. "Maybe let's not talk about what a big boy you are right now. Lu's due back at the apartment soon."
She knew that wasn't what he meant but couldn't help teasing him. She loved seeing the playful look in his eyes and the inexplicable blush that would rise up his freckled cheeks. She still marvels at the awed look he gives her whenever she says or does anything that indicates she wants him. Guzman was no prude when she met him and he wasn't one with her either. They had seen, felt, and tasted every patch of skin on each other, a handful of times too, especially before her departure, and yet he never ceased to blush around her, his lashes lowering gently. It was one of the many surprising and endearing things about him.
"I like that's where your head is, minx," he says with a wink. "And we will most definitely get to that when we don't have intruders, but I mean it. You don't need to worry about me. I mean, don't forget about me, but don’t fret, my love. Not for me."
She sighs, feeling the tightening in her chest lighten at his words. There was a resolve in his gaze, a strength in them that she knew she had for her. He was being brave for her even though she knew he missed her just as fiercely.
"Our story has only just begun," he says. "That makes me happy."
"Even if it's seven hours away?"
He nods, his smile widening. "Yes, even then. Because it's you, Nadia. I knew what I was getting into when I pursued you, I knew it wasn't going to be typical, but you make my life better so it's all worth it. I would climb Everest for you."
She stroked her screen where she could see the laugh lines on his cheek. "I would too, you know?"
"You would?" He seems so boyishly hopeful then.
"Yes. You're worth it."
They pause to look at one another before Guzman lets out a smirk. "Well, let's tackle your parents first and telling them about us."
"That is climbing Everest," she says with a giggle. She thought he would laugh with her but when she catches the seriousness in his expression, she realizes the implication of her words. She would fight for him when the time came, she would face her parents and their inevitable ire and disapproval for him.
And as she mulled over that thought, her mind flashing to different versions of her parents' reaction, she knew it to be true. It was daunting but she knew in her heart that he was the one for her.
She nods, looking him in the eye. "Yes, I would climb Everest for you."
He leans closer to the screen until it darkens and she hears a smooch on the other end before his face appears on the screen. He had kissed his camera in lieu of kissing her. She put a hand on her thumping heart and returned the gesture with a wobbly smile.
"And until then?" he asks, biting the inside of his lip.
She ponders this. She hates missing him, hates feeling like her heart is in Madrid while the rest of her is in New York, but she would learn to cope. She would learn to love him across the ocean, across the computer screen while she built a life for herself, for them.
"Until then, we live. We live for ourselves, for each other, for the life we can build together. We focus on our studies and call each other. We push each other to be better and be there for each other when the other is suffering from sleep-deprived madness." She looks at him softly. "We love each other."
He lets out a wet, gasping sound, a cross between a sob and laugh, while nodding repeatedly. "Yes, yes, yes. I like the sound of that. I can manage that."
"That's good to hear. Me too."
Her eyes catch the clock near his bed, the very same she had told him to get rid of when it woke them up one morning with a horrifying blare. It was late in Madrid, already the next day even if it was only evening in New York. She could see the exhaustion under his eyes.
"It's late," she says. "You should get some sleep."
He shakes his head before she can get the words out. "No, no, I'm not tired," he says even as a yawn interrupts him.
She giggles and fixes him with a stern look. "Who's always right?" she asks, tilting her ear toward the screen, putting a hand up to cup around it. "Let me hear you say it."
He rolls his eyes teasingly. "Ok, ok, you are. Seriously, I'm going to have dreams of you scolding me." He pauses and rubs his bottom lip thoughtfully. "That might not be a bad thing. Might actually enjoy that."
She feels heat creep up her neck and brushes the skin under her ear, the space he'd kiss waking her up from a nap or every time he wrapped his arms around her from behind, or every time they….
She had to stop that particular train of thought and shook her head at him. "You enjoy that. But the sooner you go to sleep, the sooner you can dream of me."
He blinks slowly, the tell-tale sign that he was sleepy and would be nodding off soon. "Stay on until I fall asleep?" he asks, sliding his body down until he’s underneath his covers. He sets the laptop beside him, the space she would occupy when she visited him, and cups a hand underneath his cheek.
"You're so beautiful. I love you, Nadia."
She settles into her own bed even though she wasn't tired and set her laptop on the side Guzman would have occupied had he been there. When he would be there.
"I love you, Guzman," she whispers, just loud enough for him to hear. "Sweet dreams."
He keeps his eyes on her for as long as his heavy lids allow before drifting off to sleep with a gentle smile on his lips.
Nadia wasn't certain what the future would bring, but as she looked at the sleeping face of the love of her life, she felt a surety in her heart. They would be just fine.
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More Stuff from Betrayer
[While on the topic, I want to show the various humans out there a very interesting scene out of Betrayer.
Two, technically, but one that's a bit longer than the other. Image IDs will be provided at the end of the post, cause there's going to be a LOT.
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Some interesting insights into how Lorgar views Chaos and a bit about the Emperor as well. I always find this scene to be fascinating, especially since he's borrowed the astropathic choir of the Conquerer to listen to worlds dying across Ultramar while he muses on this.
And then there's when Angron walks up.
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Some interesting, albeit a bit morbid, banter between brothers. I do like how Angron even greets Lorgar on the way in, and Lorgar is just standing there stunned. The insights into how Angron views the Devourers is also neat, and it is to be expected at this point. Lorgar trying to argue for them and trying to get Angron to stop ignoring them outright is another neat touch.
The two begin talking of Ultramar, and Lorgar reveals that Nuceria is going to be the capstone for his ritual. Angron asks why, and the following is said:
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I like this passage for a few reasons. Firstly, how Angron "dreams" has always been something of interest to me. Because I doubt he ever really gets much rest and respite. Here we get some insight into this, although this also was already expressed a bit earlier. This passage also leads into Angron's recollection of the Night of the Wolf, but I wanted to focus on this.
Lorgar and Angron's "bond" is something that's always intrigued me. It definitely feels more one-sided, with Lorgar seeking for brotherhood that isn't really there, but there are a few moments to make it feel a bit more genuine. However, there is still something missing from these interactions. I can't really describe it other than a barrier between two primarchs who will never see eye-to-eye. Lorgar does, to his credit, try to be understanding and patient throughout, but I can also definitely feel his annoyance coming through at certain places.
In a way, I can almost feel a similar sort of vibe to how Magnus interacts with some of his brothers. Namely with Perturabo in one of the opening chapters of his primarch novel. However, the bond between those two is still very different from the one Angron has with Lorgar; those two actually do have a deep connection, while these two don't. There's a misunderstanding and underestimation coming from both sides in certain aspects; Lorgar in almost sounding condescending to Angron, and Angron still thinking Lorgar a weakling.
TL;DR, Betrayer good.
Image IDs below the cut:
Image ID 1 & 2: A scene from Betrayer where Lorgar is standing and listening to worlds burn. It reads:
Serving as conductor for an astrological orchestra was more taxing than he’d dreamed, though his blunter, more militant brothers would struggle to grasp the finer points of his efforts. Exhaustion left him wondering, even if only briefly, whether absolute peace would create a stellar song as divinely inspired as absolute war. Fate had played its hand and Chaos was destined to swallow all creation whether or not Horus and Lorgar raged against the Imperial war machine, but if what if they’d stayed loyal to the Emperor? What then? Would the Great Crusade have shaped a serene funeral dirge, to play behind the veil as humanity died in a defenceless harrowing?
Therein lay the fatal flaw. The Emperor’s way was compliance, not peace. The two were as repellent to one another as opposing lodestones. It didn’t matter what enlightenment the Imperium stamped out in its conquering crusade when obedience was all its lords desired. It didn’t matter what wars were fought from now into eternity. The Legiones Astartes would always march, for they were born to do so. There would always be war; even if the Great Crusade had been allowed to reach the galaxy’s every edge, there would never be peace. Discontent would seethe. Populations would rebel. Worlds would rise up. Human nature eventually sent men and women questing for the truth, and tyrants always fell to the truth.
No peace. Only war.
Lorgar felt his blood run cold. Only war. Those were words to echo into eternity.
He didn’t trust the Ten Thousand Futures the way Erebus claimed to. Too many possibilities forked from every decision made by every living thing. What use was prophecy when all it offered was what might happen? Lorgar was not so devoid of imagination that he needed the warp’s twisting guesswork to show him that. Anyone with an iota of vision could imagine what might happen. Genius lay in engineering events according to one’s own goals, not in blindly heeding the laughter of mad gods.
More than that, Lorgar sought to keep one thing in mind above all else. The gods were powerful, without doubt, but they were fickle beings. Each worked against its own kin more often than not, spilling conflicting prophecies into their prophets’ minds. Perhaps they weren’t even sentient in the way a mortal mind could encompass. They seemed as much the manifestations of primal emotion as they did individual essences.
But no, there was a wide gulf between hearing them and heeding them. Gods lied, just like men. Gods deceived and clashed and sought to advance their own dominions over their rivals’. Lorgar trusted none of their prophecies.
Image ID 3-5: A series of screenshots from Betrayer. Angron comes into the scene. It reads:
Angron entered the basilica, armoured in his usual stylised bronze and ceramite and with two oversized chainswords strapped to his back. He even wasted time with a greeting, raising his hand in the first time Lorgar could ever remember such a gesture from his broken brother. The Word Bearer tried not to let his amazement show at his brother’s new consideration.
‘Lotara says you stole her astropathic choir.’ Angron’s lipless smile was a ghastly thing indeed. ‘I see that she may have been correct.’
‘Stole is a strong word. “Appropriated” seems much less ignoble.’ Lorgar spared a glance for the skies above the cathedral, as the Lex ripped onwards towards Nuceria.
‘What do you need them for?’ Angron asked. His wounds from being buried alive had already faded to scrunched scar tissue pebbling his flesh, just another host of scarring to overlay the last.
The Devourers lurked behind him, stomping into the cathedral without the primarch sparing them a glance. To be one of Angron’s bodyguards was no honour, despite how fiercely the World Eaters’ champions had fought for it in the first, optimistic years. Angron ignored them no matter where they went, never once fighting alongside them in battle. In their Terminator plate, they’d never managed to keep up with their liege lord, and they were as prone to losing control as any other World Eater, meaning any hope of them fighting as an organised pack was a forlorn one at best.
Lorgar watched the Devourers – those warriors who’d spent a century learning to swallow their pride and pretend they weren’t ignored – speaking amongst themselves at the basilica’s entrance.
‘Hail,’ he greeted them. They seemed uneasy at being addressed, offering hesitant and wordless bows.
Angron snorted at his brother acknowledging them. ‘Bodyguards,’ he said. ‘Even their name annoys me. “Devourers”, as if I’d named them myself – as if they were the Legion’s finest.’
‘Their intentions are pure,’ Lorgar pointed out. ‘They seek to honour you. It’s not their fault you leave them behind in every battle.’
‘They’re not even the Legion’s fiercest fighters, any more. That rogue Delvarus refuses to challenge for a place in their ranks. Khârn laughed when I asked him if he’d ever considered it. And do you know Bloodspitter?’
‘I know Bloodspitter,’ Lorgar replied. Everyone knew Bloodspitter.
‘He beat one of them in the pits, and carved his name into the poor bastard’s armour with a combat knife.’
Lorgar forced a smile. ‘Yes. Delightful.’
Angron’s face wrenched again, at the mercy of misfiring muscles. ‘What primarch ever needed guarding by lesser men?’
‘Ferrus,’ Lorgar said softly. ‘Vulkan.’
Angron laughed, the sound rich and true, yet harsh as a bitter wind. ‘It’s good to hear you joke about those weaklings. I was getting bored of you mourning them.’
It was no joke, but Lorgar had no desire to shatter his brother’s fragile good humour. ‘I only mourn the dead,’ Lorgar conceded. ‘I don’t mourn Vulkan.’
‘He’s as good as dead.’ The World Eater smiled again. ‘I’m sure he wishes he were. Now, what are you doing with Lotara’s choir?’
‘Listening to them sing of other worlds and other wars.’
Angron stared, unimpressed. ‘Specifics,’ he said, ‘while I have the patience to hear such details.’
‘Just listen,’ Lorgar replied.
Angron did as he was bid. After a minute or more had passed, he nodded once. ‘You’re listening to the Five Hundred Worlds burning.’
‘Something like that. These are the voices of the freshly dead, and those soon to join them. The mortis-moments of random souls, elsewhere in Ultramar, as our fleets ravage their worlds.’
‘Morbid, priest. Even for you.’
‘We’re inflicting this destruction on them. We mustn’t consider ourselves distant from it. It may not be our hands holding the bolters and blades, but we are still the architects of this annihilation. It’s our place to listen to it, to remember the martyred dead, and to meditate on all we’ve wrought.’
‘I wish you well with it,’ said Angron. ‘But why steal Lotara’s choir? What happened to yours?’
‘They died.’
It was Angron’s turn to be surprised. ‘How did they die?’
‘Screaming.’ Lorgar showed no emotion at all. ‘What brings you here, brother?’
Image ID 6 & 7: Two screenshots from later in the previous scene, when Angron asks 'Why Nuceria?'. It reads:
‘The metaphysics are complicated,’ said Lorgar.
That had Angron growling. ‘I may not have wasted days in debate with you and Magnus inside our father’s Palace, but the Nails haven’t left me an absolute fool. I asked the question, Lorgar. You answer it. And do so without lying, if you can manage such a feat.’
The Word Bearer met his brother’s eyes, and the rarely-seen palette of emotions within their depths. Pain was there in abundance, but so was the frustration of living with a misfiring mind, and the savagery that transcended anger itself. Angron was a creature that had come to make his hatred a blade to be used in battle. He’d weaponised his own emotions, where most living beings were slaves to theirs. Lorgar couldn’t help but admire the strength in that.
‘We’re going to Nuceria,’ he said, ‘because of you. Because of the Nails.’
Angron stared, and his silence beckoned for his brother to continue.
‘They’re killing you,’ Lorgar admitted. ‘Faster than I thought. Faster than anyone realised. The rate of degeneration has accelerated even in the last few months. Your implants were never designed for a primarch’s brain matter. Your physiology is trying to heal the damage as the Nails bite deeper, but it’s a game of pushing and pulling, with both sides evenly matched.’
Angron took this with an impassive shrug. ‘Guesswork.’
‘I can see souls and hear the music of creation,’ Lorgar smiled. ‘In comparison, this is nothing. The Twelfth Legion’s archives are comprehensive enough, you know. Your behaviour tells the rest of the tale, along with the pain I sense radiating from you each and every time we meet. Your entire brain is remapped and rewired, slaved to the implants’ impulses. Tell me, when was the last time you dreamed?’
‘I don’t dream.’ The answer was immediate, almost fiercely fast. ‘I’ve never dreamed.’
Lorgar’s gentle eyes caught the warp’s kaleidoscopic light as he tilted his head. ‘Now you’re lying, brother.’
‘It’s no lie.’ Angron’s thick fingers twitched and curled, closing around the ghosts of weapons. ‘The Nails scarcely let me sleep. How would I dream?’
Lorgar didn’t miss the rising tension in his brother’s body language – the veins in his temples rising from scarred skin, the feral hunch of the shoulders, no different from a hunting cat drawing into a crouch before it struck.
‘You once told me the Nails stole your slumber,’ Lorgar conceded, ‘but you also said they let you dream.’
Angron took a step closer. He started to say ‘I meant…’ but Lorgar’s earthy glare stopped him cold.
‘They give you a serenity and peace you can find nowhere else. Humans, legionaries, primarchs… everything alive must sleep, must rest, must allow its brain a period of respite. The remapping of your mind denies you this. You don’t dream with your eyes closed. You dream with your eyes open, chasing the rush of whatever peace the Nails can give you.’ Lorgar met Angron’s eyes again. ‘Don’t insult us both by denying it. You slaver and murmur when you kill, mumbling about chasing serenity and how close it feels. I’ve heard you. I’ve looked into your heart and soul when you’re lost to the Nails. Your sons, with their crude copies of your implants, have their minds rewritten to feel joy only in adrenaline’s kiss. Those lesser implants cause pain because they scrape the nerves raw, thus your World Eaters kill because it gladdens their reforged hearts, and ceases the pain knifing into their muscles. Your Butcher’s Nails are a more sinister and predatory design, ruining all cognition, stealing any peace. They are killing you, gladiator. And you ask why I’m taking you back to Nuceria? Is it not obvious?’
End Image ID.]
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risthebrave · 3 years
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okay so i was going to send in an ask for the director’s cut thing, but there were too many fics i wanted to ask about 😭 i’ll send them in but PLEASE keep in mind you don’t have to do them all i feel bad dmfjsjf
move so pretty (you’re all i see), sleeping on our problems, works like a charm, just a flicker in the dark, and sweet like honey
ahhh omg thank you for sending these in! i’m so sorry for how long it took to get out - i may have forgotten about it shjkskss also i don’t mind talking about all of them but i’m definitely going to keep each one short. you can find them under the cut:
move so pretty (you’re all i see) ~
this fic was started initially when i was doing word prompts using curiouscat! people would send me words and i’d write a quick little drabble/snippet... they’re typically around 300-ish words but i got the word “owns,” and maybe got a bit carried away? i think that prompt ended up being 1k words - too long to post using cc so i had to take screenshots and post as separate tweet. 
the idea that came to me was something i love to read in fics: one of them walking in on the other masturbating. i didn’t intend for it to become anything more than that snippet but i what can i say? i got intrigued. my brain helpfully provided a backstory: best friends, harry maybe having feelings for louis but not wanting to ruin their friendship... 
fast-forward three days and i posted an 11k fic shjssks
this was my first attempt at writing a pwp so that was an interesting experience!!! i’m too obsessed with giving backstories and arcs to ever write just pure smut but this is the closest i’ve gotten??? 5.5k/11k being smut, that is. and for once coming up with the title wasn’t too hard because there’s one song i always think of when it comes to best friends to lovers and that’s lucky!! 
i don’t really know what else to say for this one! i remember sarah and i both wrote and posted pwps in a short span of each other so that was fun... she’s actually the one who motivated me to finish and post this fic instead of just letting the idea go. and her dog ended up in the story: chica <3 my absolute favorite <3333
sleeping on our problems ~
welp. this fic was a struggle for a long time. idk if i’ve talked about it on this blog but this fic was initially an exes to lovers fic!!! where they spent harry’s rut together right before breaking up and then louis finds out he’s pregnant and angst ensues. 
changing it to a one-night stand (even though it wasn’t only one night shjksks) ended up being a really good decision in the way that this new version of the story required a lot less angst and reflection of their past relationship, choices, actions!! that first fic was going to be a lot heavier i think shjsks but i really love how it turned out!!
barring the main tropes, the progression of the story and the outline itself changed so. much. in the process of writing... i found an earlier saved version of my outline and the story is almost completely unrecognizable haha. and actually the most recent saved version of the outline is also not 100% accurate to the final story because for the last 10k of the story, i was flying completely free shjsksk. 
also, even after i finished the fic, i went back and added two scenes the next day so it’s safe to say i changed so much of this story -- it was never supposed to be that long either hsjsksk the goal was 48-50k and i thought i was being optimistic!
somewhat in the same vein but also really different: this fic was one of the first fics i ever wrote out of order! before this, i had switched around maybe a couple times when writing a fic but mostly stuck to chronological order. but in this one i kept getting stuck with certain scenes and decided that i’d never reach my goal of finishing unless i switched to parts of the story i had the inspiration to write in the moment instead of getting stuck on one single part i had no motivation for. it really helped the process and i’ve been switching around ever since. 
another thing that really helped me actually finish this fic was the motivation and encouragement of people on twitter and i’m still so appreciative of it now :’) there’s no way i could have finished this fic without the kind words and well wishes of my mutuals!!
(also - i included an easter egg in this fic from another one of my fics... i suppose that’s sort of the type of insight that fits for these things? the ballet louis and harry saw in new york was swan lake <3)
works like a charm ~
ooo i wrote this fic for my friend’s birthday!! she loves hp aus and slytherin hl so it was just a given that i write that for her. i was on a deadline - pretty sure i made the doc on september 4th, aka nine days before i posted - and i hadn’t had my full outline done when i started which is is... let’s just say very uncommon. 
this is another example of me going off outline and changing the story as i went because initially the estimation was about 12k and the basic plot was that after they’d fuck for the first time, they’d immediately talk about the past and resolve those misunderstandings. but when i got to that point, i realized it felt too rushed for how the story was progressing so i extended it a bit and added some more *tension* and *miscommunication* until they finally got their shit together!
also i feel like some would find louis’ blatant lies when interrogated about his feelings for harry to be unrealistic but as someone who has definitely done the exact same thing (lmao - without the happy ending), i find it a definite possibility. and i mean, we all say stuff we don’t mean under pressure - whether it’s to louis’ (and my) extent or not. 
another thing i remember about this fic was having to work out with sarah - who was also posting a fic for this friend’s birthday - posting times and dates. we eventually agreed that she’d post first and i’d post the day after (neither were the actual day of the birthday because we were both running late!) this is a conversation we proceeded to have many other times since we both have made habits of birthday fics and we pretty much have the same friends. 
all of this was also happening in sync with us writing a fic together for our other friend’s birthday which was on the 8th... yes it was exactly as chaotic and stressful as you’re thinking but also fun! and i love all three fics involved!! haha. 
just a flicker in the dark ~
okay this fic is definitely my favorite thing i’ve ever written and i’ve said that before many, many times but it’s true! but it too changed so much from the initial idea to the final end product. 
in fact, the original idea was a 20k somewhat-crack fic where harry was a ghost and louis was the paranormal investigator trying to get him to stop haunting this house. it was just supposed to be a quick and fun halloween fic to work on while finishing up my first blff and finally making head way on my abandoned second blff... obviously, that changed drastically. 
it initially started with me getting the idea of louis and harry being partners and enemies. and then i was thinking... why not throw exes on top of it while we’re there??? that was completely self-indulgent since exes to lovers is my favorite trope of all time. but the idea was still that they were paranormal investigators trying to work a case on a haunted house and though the estimated wc had raised to 35k, i was still hoping that it’d be quick and easy because i had two other projects that needed a lot of my attention. 
then came the first day of october. i woke up after having the craziest dream about louis and harry and the ghost that was not really a ghost. i ended up writing about 7k that thursday and the story really just took shape from there. the first sequence i wrote was actually the scene where louis goes into the backyard and ends up in the pocket dimension where the spirit imprints on him - i think it was a 3.5k scene and it just flew out of me sjksjsk. after that i took a small break to start my outline but it was more of a messy list of ideas and details and things i wanted to include than my usual organized format. the next scene i wrote that day was the scene where louis is in the bedroom and the demon is there but harry is not but then he is (i’m so good at describing things, right?) that’s actually one of my favorite scenes i’ve ever written and the funny thing is that i barely even knew all the details of the demon plot by this point but my hands just kept typing and my brain had the tendrils of the story forming and that amazing feeling that this is something good. 
i could ramble on forever about the process of writing this fic but i’ll just say that it’s the most fun i’ve ever had writing anything ever. word-building and supernatural elements are my favorite and getting to delve into those things here was so much fun! the entire process took twenty-five days (spanning from october 1st to october 28th - with a small three day break to focus on finishing miss wedding au!!) and though i did have some small struggles and moments of writer’s block, for the most part the story just came to me. and it’s so amazing to me because i didn’t even have all the details and facets of the plot until louis did too but it ended up working out??? if anything, it showed his process of figuring things out really well because it was the process of me figuring things out!
also this was the first time i heavily featured a fic pet in a fic and i fell as much in love with venus as everyone else did :’) she has my heart, truly <3 i love this world and these characters so so much and i hope to return to it sometime in the future!
sweet like honey ~
whooo, okay, this fic... yikes. this fic was a capital s Struggle. 
so basically this fic was written for the blff and though it came out first, it was the second prompt i signed up for, prompt 63: Friends to lovers AU where Harry and Louis are best friends and flatmates in Uni and they both need money, Harry for his gym membership and Louis for cute stuff like sanrio plushies, so they decide to film homemade porn videos together. Louis is shy and sweet and maybe inexperienced and Harry kinda doms him.
i remember the exact moment i saw the blff post on tumblr about it being allowed to sign up for another prompt from that point on - i was sitting at the counter at my friend’s ranch’s kitchen eating crepes and browsing on my phone. i saw the post and immediately signed up for this prompt because it had been my second choice and though i love love loved my first prompt so much, i was disappointed at not being able to write this one... but i did!
the idea and basic outline was actually completed way back in july/august but for some reason i just couldn’t make any actual progress on it for so long??? i’m pretty sure the document was stuck at 5k for over three months shsjksks to be fair, i did keep pushing it to the side in favor of other newer fics but i was just experiencing the biggest barrier when it came to this story and characters. 
in fact, i actually reached out to the mods in late october about a potential extension - they informed me that all writers could use a two week extension if needed and i figured that would be fine. however, i didn’t end up using it! within the first few days of november, i managed to pull the wc up to 8k by the skin of my teeth (was still majorly struggling) - i was still sure i’d need an extension but then something really awful but in this case, helpful, happened... 
election week. 
basically, i’m a big stress-writer. writing is what i do when i’m upset or anxious or stressed because it truly is my happy place. i wouldn’t say writing during that week made me feel much better about everything going on but it provided a distraction. so much though that i went from 8k to 24k in the span of a few days... and i have absolutely no recollection of writing any of it. 
not only did i not need any extension, i also somehow ended up finishing early by a few days. and i really liked what i had!! or what i remembered of it anyway shjskks.
one thing i remember really focusing on in terms of these characters and dynamic was having it actually just be them starting as friends and developing feelings later. i feel like a common trope in friends to lovers fics is having one or both of them with pre-existing feelings that they feel is unrequited. obviously there’s nothing wrong with that (i’ve written it myself lol) and it’s a common trope for a reason - because it’s good - but i wanted to try something a little different. them actually filming these videos is what acted as the catalyst to them beginning to view their relationship with new eyes and open the door to the eventual feelings that developed. 
i also had so much fun writing harry’s pov in this one haha. i feel like this version of him was really bold and shameless and super easy for me to develop. 
this is also the closest i’ve ever gotten to meeting my estimation word count... ever. my estimate was 32k and it ended up at 33k!!! and yes i’m more proud of that than i should be lol
-
anyways, i pretty much just rambled but if anyone sees this and gets some good insight out of it, then yay! feel free to send more director’s cut inquiries!! i love doing them (even if it takes me weeks - sorry again!)
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Temps de réparer les pots cassés.
Well, some of you might have seen what happened this afternoon on the blog. I was... well angry, to say the least and I believe I might have hurt some people and worried some others. Now that I finally have the time to sit down and I am calm, I believe I owe explanations to everyone.
First of all, yes, I am resigning. I have already left all the servers and will soon leave the blog too. I wish the best to all the mods, and I mean it. I might have seemed terrible, but they’re amazing and deserve all the love you guys can provide.
Secondly, I think it has become clear by now that I do not like mod Céleste and something happened that prompted me to act like that, so here is my explanation. She joined the blog around monday and from the moment she was there, there was something in her attitude that got on my nerves, told me to beware of her. It wasn’t intentional of her, she couldn’t know, she’s not a bad person in anyway, it’s just a personality conflicts I believe. On Tuesday I chose to left the mod server for many reason, notably that I had a lot of things coming at school and I wasn’t feeling good. You might have noticed I was, however, still active on the blog. I allowed me to alleviate my mind and fell better so I didn’t see the problem in this.
But I suppose mod Céleste didn’t see it the same way and it’S her right to, she couldn’t know it wasn’t something we usually minded on the server. But the way she reacted made me feel.. angry I suppose, angry and vindicative. We tried to solve this by dms. It didn’t exaclty go well, I left the conversation uneasy and anxious, but I think both of us we’re decided on trying to work on what the other one had asked us to change.
We tried, we both tried really hard.
Today I wasn’t on, I’ve had issues in my personal life lately so I took the day sort of “off”. When I connected to see if I had missed anything of importance, certain mods were talking about how they felt out of place and things like that. It wasn’t the first time they had said it and I was dead set on trying to change that. I don’t know what prompted this but mod Céleste seemed to put the blame on me and some other mods.
I’m an impulsive person, that doesn’t excuse how intensely I reacted earlier, but it sort of triggered a sort of fight-or-flight reaction. I promptly left all the servers and made a rather passive-agressive post on the blog about my departure. Something in this had just reminded me of bad experiences in the past and I guess I panicked.
Later on I discovered the post had been deleted from the blog. I was terrified, scared, I was certain I’d be painted as a vilain or what not. I was also angry, I felt censored, as if I was told I didn’t have the right to say how I felt, to speak my min and when I get angry, I stop thinking, I let my impulses lead me and I only have one goal: hurt. Hurt everything around me, destroy, get them to leve me alone, to disappear of my life and to never come back.  Part of me felt betrayed, as if I was told I was wrong to feel like this.
And the further I would make a post, getting angrier each time, the further I would get deleted. To me it was as if she was trying to erase me, to discredit me, why did her version was going to get spreaded and not mine?
So yeah, things got blown out of proportions. But I feel censored, quite literally, I have been told that if I were to reply to anything on this post on the blog I would get deleted. I’m not going to make this any longer with screenshots, but I can provide some if you want to ask, just ask me on my personal and I will.
I still have some personal issue with Mod Céleste but I got asked not to say anything angrily and ig saying it will make me sound angry so yeah, if yo uhave questions about that, please refer to my personal and I’ll answer.
Last thing: To the mods, deleteing posts when someone is angry and/or not in their right state of mind is not going to help you, whteher it makes them angrier or not, it’s just going to incriminate you further more in the eyes of the witnesses, if you had let this be or simple reblogged and spoke your mind, I probably wouldn’t have got out of hand like this, but you didn,’t have any way to know it. I suppose you can take this as an advice from me.
To the anxious anon, I don’t know why my answer was deleted, something leads me to believe it was a mistake, but as I said, if there ever is any problem, things that make you uncomfortable or anxious, you need to tell it to the mods, if you’er too scared to go off anon, go on anons, they can’t solve this if they don’t know about it and I don’t believe any of them meant to feel you uneasy.
I might not like mod Céleste, but by no mean she is a bad person, far from that, and same goes for everyone else, none of them are bad people, mistakes happens, that’s all.
TL:DR: I’m leaving the blog, I shouldn’t have gotten as angry and I’m sorry, anyone want explanations can refer to my personal, @igottomuchfreetimeonmyhands and I’ll explain if asked. I’m not angry at (most) of the mods and please don’t get angry at anyone.
-Nagito
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swearronchanel · 7 years
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6.08, my last commentary™ R I P to me
I wanted to post this right away but my phone died and I broke my charger so I had to handle that but now I’m finally able to. I’m literally dead, I STILL can not process how amazing it was. So I’ll just get on with it post my earlier thoughts  
¡¡TODAY IS THE DAY AHH!! IM FREAKING LATE KILL ME
BUT HOW ARE WE ALREADY HERE? IM NOT READY FOR THIS SERIES TO END BUT I NEED TO SEE SHELGAH *SAFELY* GIVE BIRTH TO A HEALTHY BABY. ANYWAY IM LITERALLY GOING TO DIE AFTER THIS EPISODE SO ENJOY THE FINAL THOUGHTS OF MY LIFE, LETS GET IT ..
MY HEART IS ABOUT TO EXPLODE ITS BEATING SO FAST
TBH I MIGHT SPONTANEOUSLY COMBUST
SCREW THESE CREDITS BUT I NEED THEM BC IM NOT READY OMG
IM SCREAMING
aw baby! & hey val
Does this mean Delia had No letters from pats this whole time??
MY BBY SHELAGH OMG HER BELLY
SHE CANT REACH HER SHOE OMG SO PRECIOUS THOUGH
Sister MJ I love u 😭😂
Family planning clinic!
YES VAL! they’re women not criminals !!
YES TRIXIE THANKS BBY FOR SPEAKING UP
aww poor Barbara
“..There are tales of missionaries served for luncheon in those climes” LMAO OMG SISTER MJ THATS NOT WHAT SHE NEEDS TO HEAR RIGHT NOW
It’s so sweet that Babs really wants her dad, I feel. My grandfather officiated my parents’ and brother’s wedding, I hope he does mine. If someone wants to marry me one day ofc lol 😂😭
SHELAGH IS ACTUALLY YELLING .. WHY DO I LOVE IT?
All the shit she’s been through/delt with and pregnancy sets her off huh..
BUT TRIXE AND SHEALGH INTERACTING YESS NOT THE WAY I WANTED BUT ILL TAKE IT FOR NOW
AWW MY BBY CRYING SOMEONE HUG HER 😭😭💕💕
MY BBY TRIXIE IS SMIRKING AT MY OTHER BBY LOL STOP 😭😭💔
“Hot and bothered” 😭😂 Violet having hot flashes. That’s not funny but i giggled I’m sorry immature of me
I can’t imagine being around when the pill was just coming out(or antibiotics even) like that must have been so wild ? you really would think they were magic *remember Vanessa Redgrave saying that in series 2?*
my mom is a nurse at a gyn/fertility office and she informed me of so much at a young age lol maybe that’s why I’m so curious idk?
lol I remember being like 13 and my friends didn’t know there was more than just the pill when it came to birth control and I really felt I was an expert😂 but *a judge’s voice* irrelevance moving on.
Needing your husbands permisson for a bank account? *sucks teeth* Vete ya!
Aw my bby shelagh 💔💔😭
“And I’ll warrant you’ve never felt more scared” I AM! AND THIS ISNT EVEN MY FICTIONAL PREGNANCY
“Oh lass“😭 PHYLLIS COMFORTING HER OMG I AM CRYING ALREADY, I NEVER KNEW I WANTED THIS
"Phyllis you’ve been a real friend” IM NOT OKAY OMG, THEY’VE COME SO FAR I CRY
OMG SHELAGH BEING SO CUTE WTF OMGGG 💖
PROTECT MY BBY & HER BABY AT ALL COSTS 💕💕
THE NONNATUNs CHEERING SO PURE 😭
“What if something goes wrong?” stop tempting fate Patrick !!
“I’ve made up my mind” MY BBY I CANT DEAL .. once upon a time she couldn’t speak up and was so timid 😭 my bby has grown
Her lipstick is a nice color, wait what’s this lady’s name?
The nurses all together makes me so happy omg why is this so adorable, even Phyllis is there !! SO PURE💕
Lol poor Fred tries his best !
Damn secondment to st Cuthberts, I guess Trixie couldn’t even be considered for to be Shelagh’s midwife
SHELAGH IN THE CARDIGAN >>
OF COURSE SHE CHOSE SISTER JULIENNE WE WOULDN’T HAVE ACCEPTED IT ANY OTHER WAY
“‘MY DEAR” BRB DROWNING IN TEARS
but omg was Phyllis disappointed 😭 no don’t be hurt that’s her basically her mother! (sister j and Phyllis would’ve been a good tag team though)
this montage just reminds me brb #irresponsibleme
Future Hereward’s take a note from the Turners, find out about each other sooner rather than later
LOL TOM’S AWKWARD FACE BC BABS IS GETTING CONTRACEPTION
it’s Wilma! her name is Wilma, noted.
Lol what does she sell? Is the company like Avon ? 😂I’m confused but also screaming too much internally
poor Babs is so nervous and feeling awkward 😂
Her face while on the bed😂 I feel
LMAO BABS TAKING OUT THE DIAPHRAGM & DROPPING IT HA
BUT WAIT THAT WAS THE TURNERS BATHROOM WTF ??
Patrick putting on or tying Shelagh’s shoes my fucking heart is melting
She doesn’t want him there .. for now?
“..We’re a team” 😭😭💕💕 marriage goals
“The minute I look at you I’ll give you everything you ask for” BRB I AM INDEED GOING TO SPONTANEOUSLY COMBUST
I CAN NOT DEAL
Phyllis exercising 😭😂
“I have chosen one of my friends” OMG MY HEART
PHYLLIS BE MY BRIDESMAID !??
why does she only have one though? is it more like a maid of honor?
HERES COME MORE TEARS
THE SPANISH AYE DIOS MI CORAZON
Aw good for Wilma being happy with her job! Does everyone call the sofa the settee?
There’s that babycham! Still was never sure if it was alcoholic or nah? sparkling cider maybe?
OMG I HAVE A BOTTLE IN MY BAG THAT I BROUGHT FROM FLORIDA
new drinking came, shots every time the show makes you cry lol jk i’d be on the floor 20 mins in 
that sports car aye
My bby looking good 😍😍
she knows what it’s like to be hurt Christopher😭
You’re not supposed to take 3 at a time Wilma, I’ve been scolded enough
Okay so Babs just fell asleep and that’s all?? Preview made it seem more dramatic
Now is Val going to listen and not touch anything? lol probably
Violet always rocking blue eyeshadow haha
Is that a silicone faja?? that looks hella uncomfortable
TRIXIE’S FACE OF DISGUST HAHA
OMG THE FAM HELPING OUT WITH FUNDS MY HEART
I WANT TO BE APART OF THE NONNATUS FAMILY!
PHYLLIS AND BABS DRESS SHOPPING I LOVE THIS
“.. she’ll have me to reckon with”  TE QUERIO MUCHO PHYLLIS
I NEED A PHYLLIS IN MY LIFE
SHE HAS A FAV DRESS OMG I LOVE HER
HER FACE OMG I NEED THAT SCREENSHOTTED
SHELAGH MY BBY😭😭
Their new bedroom is so 60s I love it
She still didn’t read the pamphlet !! I love her omg, such pure intentions
OMG SISTER J REMINISCING, AH FINALLY SOME ACKNOWLEDGEMENT THAT SHE WAS A NUN, I AM SOBBING BYEE IM DYING. MY HEART RATE IS SLOWING DOWN
POOR DEELS AW OMG she doesn’t deserve this, she barely has screen time don’t hurt her 
Shealgh’s got another nightgown! 1962/2017 is apparently the year of nighties #thebrinylonforthewinthough
I love pink waffers 😭😂
SHIT WHAT’S WRONG WITH WILMA IM SCARED, IS IT A HEART ATTACK?? BLOOD CLOT??
poor vi!! aww she misses reggie too!
AW FRED HUG HER
and he’s fanning her omg so pure
SHEALGH’S GOING IN TO LABOR ?? AHHHHH OMGG IM NOT READY
but also she has a housecoat how cute
SISTER J SAID “HIS SPINE” OMG HOW DOES SHE KNOW ALREADY
“I knew it” bless u bby😭😭 she is a GEM. WHY IS SHE SO LOVABLE?
omg Wilma don’t die, Trixie can u save her 😭
shit not looking good, maybe this was the death they meant
shelagh throwing up yikes
“She’s smiling and waving” yea we know that smiling and waving😂😂 but omg doesn’t this remind anyone of when you’ve been partying too hard but you’re trying to convince your friends that you’re not ready to tap out yet😂😭
if not nevermind I’ll feel trashy lmaoo
PASS THAT GAS AND AIR SISTER J
AW BBY YOU ARE BRAVE!!!!!!!
IM CRYING BUT RUNNING OUT OF TEARS
HOW TF DOES LAURA LOOK GORGEOUS ALL SWEATY AND IN TEARS WHILE PRETENDING TO BE IN LABOR?? & i’m still a creature?
Poor Patrick! He must be going as crazy as I am!
I DONT HAVE ASTHMA BUT I NEED AN INHALER BC I CANT BREATHE IM SO ANXIOUS OMG
IM NOT A SMOKER BUT I FEEL LIKE I NEED A CIGG BC IM ABOUT TO LOSE IT
Trixie is doing Wilma’s makeup omg I can’t take this 😭💔💔
“I can’t believe I used to dream of this” OMG SHELAGH & SISTER J
“Every woman alive is the sum of all she ever did, and felt, and was.” ..“and how do you know that?” ..“ i wasn’t aware that I did until just now”
¡¡¡IM A W R E C K!!! l o v e that
SHE IS SINGING DORIS DAY’s SECRET LOVE AND I AM F*CKING DEAD GOODBYE
PATRICK SINGING ON THE OTHER SIDE OF THE DOOR SOMEONE SEND H E L P IM DYING I BET IT’S “THEIR SONG” & YOU ARE ALL CORDIALLY INVITED TO MY FUNERAL IMMEDIATELY AFTER THIS EPISODE  
I’M NOT GONNA MAKE IT
“We can’t just be like any other couple.. because we’re us”
MY HEART WTF I SWEAR IT IS ABOUT TO BURST BUT IT’S NOT BEATING
IM DEAD INSIDE AND MY BODY WILL FOLLOW WHEN THIS IS OVER
Get in there Patrick!
“The children are here” .. to say goodnight omg no😢
OMG PATRICK HOLDING HER I AM FUCKING SCREAMING
“YOU CLEVER GIRL” OMGG WHO CALLED IT
I CANT SEE WHATS HAPPENING TOO MANY TEARS IN MY EYES
IT’S A BOY I KNEW IT WELL I HAD A FEELING !
BABYTURNERLAND 2.0!!!! QUE LINDO DIOS TE BENDIGA 💖👼🏼
WHAT IS HIS NAME???
THIS IS THE BEST EPISODE OF MY LIFE WOW I CANT PROCESS IT ALL
“May the lord bless you and keep you” OMGGG, JESUS HEIDI WTF ARE YOU DOING TO ME ??!! I’ve never been so invested in a show or fictional characters’ lives like this 😭😭
I NEVER THOUGHT WE’D SEE THIS DAY AND IM HAVING SO MANY FEELS, I BARELY HAVE ANY THOUGHTS I AM S h o o k, I AM NOTHING IN THIS WORLD. JUST USELESS TRASH FOR CTM
WELL, ALMOST 19 YEARS OF LIVING WAS GOOD ENOUGH RIGHT?
HONESTLY JUST PUT ME IN THE GARBAGE BC I HAVE NOTHING OF SUBSTANCE TO SAY IM JUST GUSHING AND DYING
BUT SERIOUSLY LAURA MAIN IS I N C R E D I B L E AND DESERVES EVERY AWARD SO PLEASE GET IT TOGETHER @ THE EMMYS, THE SAGS, THE GOLDEN GLOBES & ALL OTHER AWARDS OF ALL PRESTIGE!!  STOP PLAYING GAMES & GIVE LAURA + CTM THE RECOGNITION IT DESERVES  !! & no excuses it happened for downton!
NO WILMA IS DEAD NO
The pill is so great and useful and miraculous in a way but I’m glad they showed some of its issues but DID THEY REALLY HAVE TO KILL THE FIRST WOMEN THEY GAVE IT TO? I’m still here tho, I’m rolling
NO TOM DONT SAY THaT WTF? TRIXIE IS OVER U AND U ARE OVER HER don’t ruin the moment
why did I think bab’s dad was the rev Applebee Thornton 😭😂😂😂?? where’s Jane lol
My bby trixie serving looks as always 😍😍
Aw his daughter is cute
CHRISTOPHER LOOKS GOOD TOO UGH😍
What are knickerbocker glories?
lol Boots! lowkey want to go there to satisfy my 15 year old self who liked to watch British youtubers affordable makeup videos (tbh I still do when I’m bored)
REGGIE! OMG HE CALLED VI MUM I DIE
OH YEA THE WEDDING OMG LOL I DONT FORGOT FOR A SEC
IM STILL SCREAMING, MY FREAKING BBY JUST HAD A MIRACLE BABY !!!!! I LEGIT RAN OUT OF TEARS WHAT DO I DO
LOOK HOW FAR WE HAVE COME MY GOD
THE GIRLS SINGING “HAPPY WEDDING DAY” TO BABS OMG THAT WAS GREAT, I NEED FRIENDS LIKE THAT
I NEED TO WATCH THIS AGAIN AND IT DIDNT FINISH YET
LMAO TOM AND FRED HUNGOVER, relatable AF😂😭
SO IS TOM’S SURPRISE IS MONEY? Or is he going to buy her something!?
Barbara’s cape reminds me of Phoebe’s from FRIENDS
The stain glass !! love it
PHYLLIS LOOKS SO ADORABLE OMG HER BOUCLE SUIT AW
WHY A HEADBAND ON YOUR WEDDING DAY BABs? BUT good for them lol 😭 I don’t care enough at the moment  but let them be happy they’re so great for each other !
HE GOT A FUCKING CAROUSEL OMG
damn. Nice one Tom. I’m a little jealous, someone needs to love me like that.😭
“At times, the present seems most perfect when it seeds lie in the past. And others, life is rendered flawless when we look towards future, glimpsing from within one golden moment all the joys the days to come might hold” 💕😢😭
THE TURNERS, NOW A FAMILY OF 5 OMGGGGGGG 😭😭
THE NUNS SO PURE ❣️ lol obviously
“We can not stand still because the world keeps turning. Every year must give way to the next and it’s stories must be folded, tucked away like children’s clothes outgrown, cherished and never quite forgotten”
VANNESSA ALWAYS SAYS THE RIGHT THINGS UGH
Aw Angela with Tim!
My BBY SHELAGH IN HER BLUE OUTFIT WITH UNNAMED BABY TURNER ID CRY IF I COULD
“1962 was a year of great change at Nonnatus House, but there’s always change, everywhere, there are always new faces, new tears to shed, new joys to invest in , yet the circle of love is not broken, it expands.” YOU GOT THAT RIGHT🙏🏼👏🏼🙌🏻😭😭😢😢💖💖
I NEED THE CHRISTMAS SPECIAL LIKE TOMORROW PLEASE
lol Val screaming it’s snowing 😭 same
PATSY!!!
SHE AND DELIA KISSED OMG
GOOD FOR THEM 😭
ALSO GOOD FOR ME bc I was tired of the same complaints that BBC broke them apart and Patsy was “sent away” nah man Emerald was busy!
“Love bares all things, love believes all things, hopes all things, endures all things and love never ends”
THIS WAS INCREDIBLE WOW IM A MESS
IF I DIDNT KNOW THEY WERE COMMISSONED FOR 3 MORE SERIES I’D THINK THIS WAS THE END??
BUT UGH NOW WE MUST WAIT
ANYWAY I SEE THE LIGHT FOLKS
IDK IF THIS IS HELL OR HEAVEN BUT I AM DEAD, I SEE THE EARTH BEHIND ME
TBH ITS PROB HELL
Someone throw me in the damn ground already!!
In loving memory of Gabby Nuñez (1998-2017) taken far too soon because of the emotional toll brought by call the midwife, she didn’t choose to get so emotionally invested it just happened. She is grateful for her time on earth, you may leave comments, flowers or send money. Thank you for putting up with her nonsense and foolishness *now someone give my eulogy & someone else may come up and sing a hymn to conclude*
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minnievirizarry · 6 years
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The complete guide to creating a Black Friday social media strategy
Black Friday is around the corner. Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name). Since its inception, social media has played a significant role in Black Friday advertising. In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy.
Plan ahead
This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. In fact, digital ad spend is expected to exceed 23 billion dollars this year from Black Friday to Cyber Monday.
First thing’s first, you need to plan ahead. Now is the time to get your creative in order, take stock of what’s been successful for you this year (metrics-wise), and think about how you’re going to stand out in a swarm of other Black Friday ads.
Encourage opt-ins and new followers
You can get going now with your strategy by engaging with new potential followers and email subscribers. You might use an early-bird special to entice users to follow a social account, or to opt in to your email newsletter for a special sale that will be sent out on Black Friday.
A/B test different creative strategies
Another advantage to preparing your Black Friday strategies early is that you can A/B test your different creative options. Maybe you decide to create a video ad and a version of the ad with just copy and a picture.
You can run both and see which performs best. That way, when it comes time to ramp up ad-spend, you’re going with the creative that’ll bring the most ROI.
Prepare your profiles
One of the first things you need to do is get your profiles ready to convert viewers and followers into buyers and evangelists.
People will notice your profile photos (both headers and profile pics) first. So, take advantage of that by creating an image that creates urgency around your Black Friday plans.
You should add links in your profile bios (Instagram, Twitter) or in the about sections (Facebook, LinkedIn) to your Black Friday promos.
Another thing you should do is make sure all of the links in your profiles that go to your sales pages, promos, etc. are in working order. You don’t want people clicking over from your social profiles to hit error pages.
You can pin a Tweet, Facebook post, and Pinterest post to the top of your profile. Make this pin the best promotion you’re running.
Use social automation
To get the most out of the holiday season, you’ll need to have plenty of content scheduled to keep your followers engaged.
A sure-fire strategy for increasing engagement is to use a social automation tool, like Sprout. Not only can you schedule ample posts ahead of time, but you’ll also be able to:
Post at the best time of day
Track the performance of different post types (i.e. Does video perform better than a blog post?)
Post to all of your social networks so you don’t miss customers on any channel
Optimize based on metrics and analytics
  Create different promotions for different audience types
If you serve one specific, hyper-niche audience, then skip down to the next section. But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments.
For example, my good friend runs a gender-neutral barber salon. She runs two different Black Friday specials—one for long hair, another for short hair. She could also segment her campaigns according to shop location (i.e. Bushwick vs. East Village in NYC).
Stand out from the rest
One of the trickiest parts of a successful Black Friday social media strategy will be for your brand to stand out in the sea of other brands clambering for buyer attention. Facebook alone saw a 17% increase in ad spend during the last Black Friday season.
Let’s take a look at some examples of brands standing out and crushing their Black Friday social goals.
1. R.E.I.
R.E.I. (Recreational Equipment Inc.) is an outdoors and sporting goods retailer. Their brand is all about encouraging folks to get outside and enjoy the outdoors.
For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. This campaign wasn’t designed to drive Black Friday sales, but instead, to drive sales year-round by increasing brand awareness.
Their posts had a branded hashtag and content like this:
What’s great about this post?
They’re using a branded hashtag, which encourages their followers to share posts with the same tag—thereby increasing brand visibility and likely increasing Black Friday sales.
They’re driving traffic to a Huffington Post article about the campaign. This is great because it builds authority and trust (since they’re so prominent that HuffPost is writing about them). Plus, it seems less like an ad and more like sharing a proud moment for the company.
The featured text in the post is excellent and statistic-rich. Look at that line, “our kids spend less time outdoors than prison inmates.” Adding a bit of shock and wow factor into the text never hurts a campaign.
2. Patagonia
Patagonia, another outdoor’s brand crushed their goals last Black Friday by going against the norm as well. Patagonia decided to give 100% of their Black Friday earnings to environmental causes. They ended up doing $10MM in sales with this campaign:
  What’s great about this post?
Supporting a cause is one of the best things you can do to build trust with your follower base – particularly with millennials as 90% of them prefer brands that support causes vs. brands that don’t.
Text on an image is a great way to capture viewers as they scroll and swipe. When you see this ad, you can read it in less than a second or two.
Again, they’re using a popular hashtag #LoveOurPlanet which increases viewership and drives engagement. Try using RiteTag to find great hashtags for your brand or industry.
3. Chubbies
Chubbies sells loungewear and shorts for men. Their ethos is one of humor, as you can see from this screenshot of their homepage:
  As you can probably guess, for Black Friday, they went with humor. They launched a series of ads along with hourly giveaways:
  What’s great about this ad?
Humor works. This ad grabs attention right away with two guys sitting in their underwear in the middle of what appears to be a bar.
The ad is a video. Video has grown immensely in popularity, especially with ads. It’s a great way to grab a user’s attention as the video starts to play when a user scrolls past it.
They’re using a custom domain for the giveaway. This is a great idea for several reasons. First, they’re directing traffic (likely high amounts of traffic) to a new site, thereby avoiding a crash of their current site. Next, they’ve branded that domain, and it’s an easy title to remember. When users search that title, their domain will be the first search result.
4. Cards Against Humanity
Cards Against Humanity is a party game where players fill-in-the-blank with playing cards. The statements the cards create are politically incorrect, offensive, vulgar, or all three. For Black Friday, they decided to play on their sarcastic and politically incorrect style by increasing their prices:
Why does this campaign work? 
• It’s true to their brand—sarcastic, crude, vain—and customers thought it was hilarious because they shared it tons of times on social channels and it was the top post on Reddit.
• Like the other brands we’ve mentioned, they’re going against the typical Black Friday norms. This is literally the opposite of a sale, which immediately grabs a prospect’s attention.
Get your creative right
As you can see in the campaigns above, companies that are successful with digital advertising have developed a brand voice, which includes a sense of who they are as a company, and what they represent. For example, since Patagonia is an eco-friendly company, so was their campaign.
What do you stand for?
First, you need to understand what you stand for as a company. What’s your company’s mission? This should be bigger than just, “selling the best XYZ.” This mission should serve humans. Whether you’re going to help the environment, or go against the grain and create a sardonic card game whose mission is, “anti-mission” — you need a strong sense of your brand.
How does your mission impact your creative?
After you know what you stand for, think about how that influences your creative? For example, since Cards Against Humanity is anti-mission, with a sarcastic brand voice, they used those traits in their creative.
The words are anti-poetic. It’s straight to the point, blunt, almost harsh. The design looks anti-design. Like something I could’ve made in Paint when I was 13. And that’s why that ad is amazing – all the elements perfectly embody the goals of the brand.
You’ll need more than one version of creative
You might be familiar with A/B testing different web pages, different versions of sales copy, or email templates. But when it comes to ad creative, not only do you need multiple versions for A/B testing, but you also need multiple versions because your ads will go “stale.”
If you’re using a hyper-defined audience, then you’re likely going to “overexpose” them to certain ad sets. Your audience literally gets tired of seeing the same ads, and so, they stop clicking. You can detect this by noticing a drop in your click-through and engagement rates. If your CTR and engagement are initially pretty high, then suddenly drop, it’s time for fresh creative.
Make sure you’ve got more than one version of the design (even if both ads are similar colors, etc.). Make sure you’ve also go multiple versions of copy. Social media platforms will automatically run tests of the different versions of your ad, but be prepared to replace the best version when you start to notice a drop in engagement/CTR. This is especially important during the Black Friday & holiday season when frequent online shoppers are getting targeted by plenty of ads.
Automate your organic content
You need to spend your time on optimizing ROI and other strategies and tactics — not on manually posting to Twitter, Facebook, and your other channels several times per day.
Take advantage of a free trial with Sprout, so that you can put all your other posting on autopilot, and concentrate on ROI. Start by signing up here.
Then, plan out your Black Friday content in the scheduling tool.
  A great feature of Sprout’s automation tool is that you’ll be able to quickly reshare your most popular posts and content. This makes it easy to keep your social media pipeline full of quality content that drives engagement from your follower base.
You can also get valuable reports on your organic social media progress. From these insights, you can make changes and tweaks to improve the performance of your organic posts. For example, you’ll be able to improve hashtag performance on Instagram with Sprout’s hashtag report.
Don’t forget Cyber Monday
We’d be remiss if we didn’t mention how Cyber Monday is almost as big of a draw for customers as Black Friday.
Between 2016 and 2017, Cyber Monday spend increased over a billion dollars.
In 2017, mobile shopping had it’s first 2 billion dollar spend on Cyber Monday.
Overall, 2017 Thanksgiving weekend saw a 10% increase in online shopping.
So, make sure you add some Cyber Monday deals and promotions to your social media mix. Take advantage of this huge increase in online shopping by setting up conversion ads that get users over to your product sales pages in one click.
Takeaways
If you’re looking to make a serious impact on your company’s bottom line this Black Friday, then you’re going to need to stand out amidst the chaos.
• Consider going against the grain in your industry. Do what others wouldn’t dare. Modern shoppers like un-selfish business, so give back to your community, or to a charitable cause.
• Learn from some of the strategies we’ve shared here. Make sure your creative is on point. Whether your brand leans toward humor or sharing your values with customers, your campaign should echo your mission.
• Make sure you’re utilizing data, and get your content into an automation tool that can help you improve performance so that each post is garnering the most engagement for your brand.
What strategies have been successful for your company during previous Black Friday sales?
This post The complete guide to creating a Black Friday social media strategy originally appeared on Sprout Social.
from SM Tips By Minnie https://sproutsocial.com/insights/black-friday-social-media-strategy/
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rmil2k · 7 years
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Create a Feel-Good Facebook Ads Funnel for Your Course or eBook
Long before I could even begin to define a Facebook ads funnel, from the moment my first $3 sale showed up in my eCommerce dashboard for an eBook I’d written out of pure necessity (to help potential clients plan their brand fully before I started working on their website), I was amazed at the magic/science of someone who doesn’t know you one day, purchasing from you and passionately sharing your stuff all over the web the next day.
I made up my mind to get a Ph.D. where I could research the factors that go into the purchasing decisions of consumers buying from infopreneurs, influencers, and “authorities” online. Still working on that whole Ph.D. thing, but until that time, I have some 80% nerdy, 20% hip, but 100% mind-blowing examples and trainings for you if you want to start selling your programs, services, or digital products online . . . on autopilot . . . while remaining very human and in touch with the people you are serving.
We’re gonna get into actual funnel examples, and so much more . . . you’re ready, right? Oh, and I told you about the free case studies and masterclasses to help you learn Facebook ads from scratch, right? More on that later. And more on these mysterious sheets in a second.
First, it’s time to briefly review what a funnel is and why I go through an intense period every 2 years or so where I desperately try to think of a different name for “funnels” because of the way people abuse, misuse, overuse, etc. the term.
What is a funnel, really?
A funnel is simply one or more of your ideal audience members being drawn in by an amazing resource or gift you offer, then being taken through a series of content pieces you’ve created, in which each piece is meant to: (1) educate and motivate your audience to act on something helpful to them, and (2) accomplish a specific brand goal for you.
My belief is that even though your funnel may have one general goal, the most feel-good, customer-centric, and sensitive funnels are ones that are highly valuable even if someone doesn’t purchase anything and/or ones that have a few stop-off points for people just in case your end goal is not what they need.
Which is why I’m always trying to rename “funnel” . . . people in the online marketing space seem to love to abuse the word . . . by offering little value, lots of pressure, and only high price point resources. Funnels don’t have to be ridiculous. They can be some of the most amazing experiences for your audience . . . something that you get thank you emails and fire emoji tweets about.
Back to the point of this article . . .
Let’s get to an example funnel, eh?
We can take the example of my totally real friend (I didn’t make him up or anything) named Theo to illustrate extremely helpful funnels. In this content series, Theo is not only selling his $35 guide to being a digital nomad in Playa del Carmen, but he is also dishing out essential, valuable information for people who might only need a few additional details or for people who can’t yet afford his book.
That funnel looks super sexy and helpful, right?
But you may have noticed a very key thing is missing. “Traffic” as the marketers say. Humans as I like to call them. How are human-actual-people going to become aware of Theo’s amazing free video on “A day in the life of a digital nomad in Playa del Carmen” to begin with?
Getting people to the start of your funnel . . .
There are countless ways someone can become aware of Theo’s video (or his free checklist, or his workshop, or whatever he chooses to share):
Theo might share a link to his video in a Facebook Group for digital nomads that he’s a part of
Theo might share his link on Instagram
Someone might tweet out about Theo’s video/resource
People could find his video from a pin on Pinterest or a Facebook Live video
. . . and so on
BUT. How can Theo create a consistent stream of the right kind of people landing on his resources? People who are interested in travel, digital nomading, living abroad, doing freelance work on the Internet, etc.?
One seriously epic way is to invest a little time learning how to target, and scale with, Facebook ads.
And I have some seriously cool examples for you in this article. But first, know this: I used to be so epically scared of Facebook ads. I was 100% sure (in my state of ignorance) that they were going to waste my time and money.
Then I started paying attention to various friends of mine online. Like Aby Moore, second from the right in the image below—she drove hundreds of dollars in sales on a workbook from $130 in Facebook ad spend. Or like the amazing Kimra Luna, on the left below—her love affair with Facebook ads started when she spent $400 and got 1000 people signed up for her first business webinar. P.S. The thing all these screenshots have in common is the fact that they’re all case studies and masterclasses you can access in Social Ads School.
I watched how my friend (and former client) Courtney Sanders absolutely blew up online—the good way—with Facebook ads funnels like the ones she shares in Social Ads School. She didn’t start testing out thousands of dollars. She started testing out a $100 ad spend and getting back $196 in sales of a 7-day challenge—as she explains in the slide towards the left above.
And of course, I’ve been watching two people I admire a ton, Verick Wayne (my friend since undergrad)—as he got more and more passionate about Instagram and Facebook and paved the way for me to use them more effectively, and Andrew Hubbard—a genius Facebook ads strategist who works with course sellers, event hosts, and more.
And after all these examples and lessons, I decided to give Facebook ads a serious try. The results have been kinda magical, and today I want to be a ShareBear and share as much as possible with you.
Facebook ads funnels aren’t scary, and they can be totally human and warm.
Over the next few articles on this site, we’re going to get into four super clutch examples based on four pretty common product/business models that you might be pursuing or considering. These are the same four “tracks” or “streams” used in Social Ads School, so that you can find the sessions most relevant to your business (but of course you can always watch all 30 sessions).
You may be selling:
Courses and eBooks
1-on-1 services like consulting and freelancing
Masterminds or group coaching programs
Tickets to live and virtual events
We’re going to take some examples from a book I created on funnels, example avatars—one for each of the product models above—and trace out a full, epic, profitable funnel that starts with a targeted Facebook ad. Today we’re starting with Facebook ads funnels specifically for course creators or book sellers.
How to Create a Facebook Ads Funnel to Sell Your Course or eBook on Autopilot
Let’s revisit this Theo character from one of my books. Remember . . . he is selling a digital guide (eBook and an accompanying video or two) on living and working internationally in Playa del Carmen, Mexico.
Step 1: Create a Compelling Offer to Start off Your Facebook Ads Funnel
Theo might start with a simple Facebook ad that he targets at anyone who has similar habits (on Facebook) to his website visitors—he can do this by installing a piece of code on his site (a Facebook pixel) and then creating a “lookalike” audience in his Facebook ads account.
In addition to the fact that the people he targets “look like” people who already visit his website, he might also make a condition of his ad that it’s only shown to people who also like a popular digital nomad Facebook page, are between the ages of 23 – 38, and use Gmail as their primary email provider.
His Facebook ad can be a simple 90-second video (maybe where he’s simply holding his phone on a selfie stick and walking around key spots in his city during the day—with good light—sharing 2 or 3 key tips about being a digital nomad).
His video ad can direct people to a landing page on his website where they can sign up (with their name and email address) for two more videos in his series—one that explains the ways you can make money as a digital nomad and one that explains the basics of living internationally.
Pro tip: Theo can use the “thank you” page after people sign up for his free videos to lightly (or fully and directly) mention the $35 guide he sells. This can help sales trickle in immediately and pay for his Facebook ads. But, since he’s still giving free value, it won’t turn off most (reasonable) people to get a special offer of an affordable digital guide.
Personal story side note: I’ve used this “redirect to special offer” method before to drive over $10,000 in sales of an online course immediately after people signed up for a free workshop series. It’s also a method that Tamra Floyd, Courtney Sanders, and Claire Pelletreau use often and show you how to work during Social Ads School.
Step 2: Follow Up with a Reminder and Some Helpful Info/Resources
Since Theo recently collected people’s email addresses, he can send a follow-up email, 3 days after they initially signed up for his list, re-linking to the videos (in case his subscribers missed them), and giving some new, relevant information to his audience.
^^In this email, Theo is combatting a common objection/fear he hears about moving abroad through a well-researched government report on the low crime rates in the city he lives in. He’s also giving people a chance to check out a free podcast series he created with some amazing fellow digital nomads, or to join his free Facebook group and/or buy his $35 guide.
Personal story side note: Theo’s funnel is very similar to how I’ve sold a graphic design course in the past. Facebook ad >> to workshop >> to helpful email chain with more videos/info >> to purchase. The course was priced at $175, and even though only a small percentage of people purchased it, it was enough to pay for the ads and make a nice profit.
Oh, and: If you want some case studies and masterclasses that talk about selling digital courses and eBooks using Facebook ads, check out the sessions in Social Ads School by Melyssa Griffin, Kimra Luna, and Aby Moore, among others.
Step 3: Re-Target People on Facebook AND Send Another Educational/Motivational Email
Here’s where some next level cool stuff comes in. You may or may not know that most entrepreneurs and businesses online are getting open rates on their emails between 17% and 25%. No, I’m serious. Check out this report (updated in 2017) by MailChimp.
That means that for every 100 people you send your emails to, 80 of them don’t open it. That’s serious.
But, it’s not the end of the world. There are almost 2 billion people on Facebook, so it’s a good bet that a lot (if not all) of your ideal audience members are on Facebook.
So, instead of relying solely on email to deliver your funnel (let’s say it goes out to 1000 people one month . . . you want more than 170 or 200 people getting it, right?) . . . why not add a Facebook ad into your funnel?
You’re increasing the chances that the right person will see your content at the right time. So, let’s look at what Theo does and see if it can give you some ideas.
We know that Theo already had people landing on a “thank you” page on his site after they signed up for his video series that they learned about through his Facebook ad (and/or some other means—he can always share his series using free methods as well).
Let’s call that thank you page http://ift.tt/2f54Qdy. Someone would have only landed there if they’d signed up for his series.
Theo can go inside his Facebook ads account and now create an audience (basically, a group of people to show ads to) that will only include people who’ve seen that specific page on his site . . . so the audience consists only of people who signed up for his offer.
And here’s where he goes NEXT LEVEL.
Theo can create that audience out of people who’ve been on that page at least 3 days ago, but no longer than 10 days ago. Or whatever numbers he chooses. Why would he do this?
If he knows he’s about to spend money to show an ad to people in his funnel, why not make sure they signed up for his resource at least 3 days ago (meaning they’ve had time to watch the videos and “warm up” to Theo) but not longer than 10 days ago (so he can keep the audience relevant and fresh—someone may not remember him from 33 days ago or may not be as concerned about the topic anymore).
He (and you and I) can essentially then spend money on just the people who have already shown a high level of interest in what we’re talking about. And because of the way Facebook “Audiences” work, people will automatically be added and removed from the group of people we’re showing ads to based on the conditions we set up.
So on Day 11 after signing up for Theo’s resource and landing on his “video” page, that person will no longer be shown the ad for the second piece of the funnel (let’s say piece #2 is a case study). If they haven’t taken advantage of it by then, why spend money trying to make them? Also, Theo can add a condition that this audience he’s showing an ad to on days 3 – 10 doesn’t include anyone who has already visited the case study’s landing page.
#Brilliant.
So to summarize, 2 – 5 days after someone initially signs up for a resource from you, you can start targeting them with an ad that takes them to the next content piece in your funnel. Simultaneously, you can schedule another email that also takes them to the next piece in your funnel. Adding in the *hopefully* high-converting ad to your email plan will increase the number of people who actually see your next funnel piece.
Step 4: Continue to Use a Combination of the Custom Audience “Hack” in Step 3, and Funnel Emails Spaced a Few Days Apart, to Deliver a Few More Resources
Remember, Theo still has a blog post on how to get great Internet speeds in Playa, his own case study of how he lives and works for under $1500/month, and a lesson on getting the proper visas and permits to stay legally in Mexico.
He can choose to create an ad for some, none, or all of his remaining funnel content pieces (videos, articles, podcast episodes, and more)—pieces that always link or invite people to purchase his guide or a different resource/course he sells. And, he can definitely, for free, create an email to go out every few days for the rest of his funnel content.
If he’s using email software like ConvertKit (the one I use), then as soon as someone buys his guide, he can make sure they stop receiving funnel emails to promote the guide—all of this is done “automagically” with no extra work from Theo after he initially sets up the action/reaction in ConvertKit.
And that my human friend, is how someone can use Facebook ads to sell a course or eBook on “autopilot.” Cool, right? Want more examples like this? Make sure you are:
Signed up for business notes (emails) from me—you can do that at the top of this site
Signed up for Social Ads School—it includes 30 masterclasses and case studies to help you grow your business with Facebook ads and smart funnels
I’ll see you super soon for Part 2 of this series. Excited? Leave a comment below with a funnel idea you have for your own content (no matter how rough an idea) and on September 10 at 7 p.m. Eastern, I’ll pick one person to send $130 in ads budget to. Why $130? Because that’s the amount my friend Aby used in her Social Ads School Case Study to see some amazing results for her brand.
Regina out.
The post Create a Feel-Good Facebook Ads Funnel for Your Course or eBook appeared first on by Regina [for infopreneurs + independents].
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