Channel 4 Idents from Optical Arts on Vimeo.
Optical Arts worked with 4creative and Art Practice to direct and create five new idents for Channel 4, following their new masterbrand launch.
The idents consist of 25 unique looping scenes, designed to reflect what life is like in the UK today – through the eyes of 17 creatives, artists, and filmmakers. Each scene was developed from an open brief which invited each creator to interpret one of five themes: Identity (who we are), The Land (where we live), System (what controls us), Release (how we escape) and Love (all that really matters), with the idents being divided up into 5 sets of 5 films, each with its own distinct style and voice.
Our work is included alongside that of a diverse range of hugely talented directors, creating a unique and ambitious project, portraying a snapshot of Britain today.
Two of our scenes highlight some of the dark realities that technical advancement brings - widespread digital observation, and machine control. Whilst the other two address more human themes - the effect of serotonin on the brain and the experience of a broken heart.
We are thrilled to see our work within these idents as part of this epic and memorable project. Channel 4 have made some of the most iconic idents in TV history, and we are delighted to play a small part in continuing that legacy with this work.
Optical Arts directed and created 4 scenes: Shattering Room, Chemicals, Robotic Fulfilment Centre and Digital Tracking. Dinner Party was directed by Dan Tobin Smith, the studio’s founder.
Credits
Executive Creative Director: Lynsey Atkin
Creative Directors: Mike Skrgatic, Daniel Wolfe, Lynsey Atkin, Bafic
Directors: Saman Aminzadeh, Optical Arts, Bafic, Mike Battcock, Will Dohrn, Daniel Eatock, Mike Skrgatic and James Allen, Verity May Lane, Maria Lax, The Line, Louis McCourt, Justyna Obasi, Elliott Power, The Romantix, Dan Tobin Smith, Daniel Wolfe
Voiceover: John Joseph Holt
OPTICAL ARTS & DAN TOBIN SMITH
Founder / Creative Director: Dan Tobin Smith
EP / Studio Director: Hannah May
Creative Directors: Fabrice Le Nezet, Martin Pryor, Joe Jackson
1st AD: Rob Blishen
Moco: Simone Tartaglia & Dennis Henry
SFX: David Plewis for Asylum
CG team: Nicolas Damour, Flora Macleod
Creative Assistant: Minna Griffiths
Technical Assistant: Elliott Lowe & Jack Lovell
Production Assistant: Stephanie Skarbek
ART PRACTICE X LOVESONG
Creative Director (Art Practice): Mike Skrgatic
Creative Director (Love Song): Daniel Wolfe
EP: James Guy
Producer: Bonnie Anthony
Production Manager: Julia Guignabel
Production Assistant: Katie Reid
Directors of Photography: Daniel Landin, Eponine Momenceau
Moco: Simone Tartaglia & Tomi Keeling
1st AD: Rob Blishen
Production Designer: Arthur De Borman
Casting Directors: Kharmel Cochrane, Claire Catterson, Found Casting, Belinda Norcliffe
TIME BASED ARTS
Producer: Chris Aliano
2D Supervisors: Stephen Grasso, Leo Weston, Miguel Wratten
CG Supervisors: Mike Battcock, Sam Osborne, Nick Smalley
2D Team: Manolo Perez, Jamie Crofts, Olivia O’Neil, Lucy Lawrence, Valeria Scalamandre,
Eleonora Laddago, Bernie Varela, Chris Fraser, Dan Cowley, Tom Robinson
CG Team: Ben Cantor, Nigel Timms, Bethan Williams, Ian Baird, Jordan Coles, Maxime
Ponsart, Joe Ibbett, Teodora Retegan, Quentin Corker-Marin, Stephen Ross
Grading: Max Ferguson Hook, Simone Grattarola
STRING & TINS
Audio Post Production: String and Tins
Sound Supervisor: Will Cohen
Sound Design: Lawrence Kendrick, Culum Simpson, Jim Stewart, Kaspar Broyd, Adam
Smyth, Joe Wilkinson, Adam Hare, Will Cohen, Mike Bamford
Music Composers: Will Cohen, Culum Simpson, Adam Smyth, Jim Stewart, Kaspar Broyd,
Miink, Cal Swingler, J. Caesar, Matthew Watson, Daniel Freeman, Anthony Moore
Music Supervisors: Laura-Leigh Smith and Mike Bamford
Producers: Laura-Leigh Smith and Rachel Hough
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