#genedoucette | Explore Tumblr Posts and Blogs

copperbadge · 9 months

Text

We recently got into a discussion of producing audiobooks for small press, indy, and/or selfpub authors on another post, but we had strayed pretty far from the original post, and @genedoucette very kindly gave permission for me to slice his comment off the end of that post and put it into a new one.

genedoucette

I have been very, very lucky when it comes to audiobooks, so I'm hesitant to offer advice without adding a huge YMMV caveat at the top. For most of my self-published novels, I used ACX and paid a narrator out-of-pocket (rather than 50-50 proceeds split), which just means I'm paying an agreed-upon X dollars per finished hour, prior to making any money off f the audio editon. Every book I did this with paid for itself, sometimes within the first two or three months, sometimes longer. (YMMV: I did a lot of this during what I would call the audiobook bubble, when demand was higher than supply.) I had another novel series--Tandemstar--that I brought to an audiobook company, who brought it to their distributor, who agreed to pay for the production costs of the book and to pay me a (small) advance. To date, the royalties from that series have not made up the cost of the advance, but the good news was that none of the production costs came from my pocket and the advance meant I did make something out of the deal. The rule-of-thumb I always heard was, don't expect books that haven't sold well to sell any better as audiobooks. But my experience, with ACX/Audible, is this: about 50% of my monthly earning come from audio sales. How long is the book in question (word count), and what is the genre? Because it is absolutely possible to get a not-terrible narrator at a not-terrible cost on ACX. If it's a low word count book with a decent sales record, I'd 100% do it. If it's a high word count book with few sales, maybe not.

Thanks so much for this! I am admittedly always suspicious of Amazon writ large, but it's not like I've never partnered with them before, and often for indy authors they're one of a very few games in town.

50% of sales via audio impresses me a lot -- I'm not really in the industry so my sense of scale may be off but my eyebrows went up at that. And looking at ACX, a split-profits model would be appealing. I'm more interested in providing the reader with more options than I am with making royalties, so I don't mind low payout, but I also don't want to exploit a narrator if I can avoid it.

I doubt I'm selling near the level you are, but it's pretty consistent, at least -- for the last literary novel I published in 2021, and for the four genre romances published in the past year-and-change, it's generally 200-250 copies (epub and paperback) in the first 6 months, and about 40 per year after that. None of them are over 100K words -- the first of the romance novels, the one I'd be most likely to have done as an audiobook to trial, is around 50K, and the other books are all between 60K and 90K or so.

There's some fine print I'm not nuts about -- exclusivity to Amazon/Audible/iTunes for example -- but I can see why it's a necessary business model for them. There's not a ton of clarity on cost per hour for a book, but it looks like for a flat fee it starts around $250 per finished hour? So I'd probably be looking at minimum $1K out of pocket, which is probably roughly (I haven't done the math) royalties per book for a full year. It could be fun to give it a swing regardless, although reading the ACX site made me realize I'd actually have to give notes and feedback to a reader which sounds nervewracking.

It looks like the readers for ACX are repped by SAG-AFTRA, which means that for now I have time to consider while the strike is going on. (Obviously not all of them are union but if it's an entertainment format where the union is involved, I don't want to cross the picket.) And the ACX site is pretty comprehensive in terms of figuring out how it all works, so if I did want to source a narrator elsewhere and perhaps not distribute exclusively through ACX, I now have a grounding from which to research other options too.

Sorry, a lot of this is just me thinking aloud, but I truly do appreciate the info and also something to bounce off of in terms of considering it. And I appreciate the opportunity to share it with my readership too, thank you!

#genedoucette #shivadhverse #independent publishing #selfpub #audiobooks

71 notes · View notes