Let's Talk About Girly-Kei Substyle Names!
Since this style has been gaining some popularity in j-fashion communities, I wanted to do a small lesson on how to refer to different styles of girly-kei. I've noticed some strange names being assigned to this style, and I want to clear up any misunderstandings people may have about these terms.
There are many labels people put on this fashion style, but for some reason it's anything but girly. It's understandable how some terms could be mistaken for the name of the fashion, especially since some stereotypes associated with these styles have heavily contributed to the wrong terminology being used. Examples of terms that have been associated with girly-kei are...
Ryousangata: (meaning a "mass-produced" type of person, who's heavily involved in wota culture)
J*rai-kei: (a stereotype referring to an emotionally unstable person who "explodes like a landmine".)
Subcul: (It used to have the meaning of "poser" in Japan, but nowadays it is used to refer to any type of alternative fashion. While this one is more harmless, it doesn't do any good to refer to a style that already has a name as just "subcul fashion")
In the girly-kei community, we label these colour combos a bit similarly to lolita substyles. So, let's name some some girly styles that have been getting popular!
Sweet Girly: This style consists of sweeter elements, such as ruffles, bows, hearts, and cute prints. Sometimes, you can find sweet girly sweaters with plushie embroidery! Bijou details are also popular with this style, as the jewels seem to compliment the overall cuteness of these outfits!
Dark Girly: This style focuses on more darker/edgier elements, and these outfits seem to have a more gothic look to it. Characteristics such as chains, leather, and religious imagery can be found in this substyle. Despite the name of this substyle, the clothes don't need to have a dark colour palette. Just as long as they fit the criteria!
French Girly: This style is meant to resemble a more European style of fashion! This elegant style also maintains a sense of simplicity, as their silhouettes and designs tend to be neat. As you can see, berets are especially popular in this substyle, but other accessories such as pearls, gold jewelry, and hairbands are also used in these outfits.
I find that among girly discourse, some argue that "girly-kei" is way too broad of a term, but that's where you can have fun with your outfits! It's not a requirement to specifically adhere to a certain substyle when wearing girly-kei fashion, and honestly just wear what makes you happy! A lot of these substyles can overlap as a result, which can create pretty cool outfits!
Referring to these substyles by their proper name not only sounds nicer, but it can help erase stigma around wearing girly fashion as a whole.
If you wish to read about more substyles such as otona girly, retro girly, himekaji (yes, even the gyaru substyle can be considered girly!) and casual girly, there is a more detailed list of all the different substyles in their aesthetics section! Thank you for reading <3
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Today’s J-fashion wearer is Iris Collect Noix Girly Sweet Sunny Day ver, a doll created by Azone! She wears otona x french girly!
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Screenshot of an outfit I made in the game Love Nikki
(A lot of those items came together in a suit though, technically I just edited it www)
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18.04.2024
Todays code! French Girly!
Ive been extreme busy with school so even though i wear jfashion every day i forgot to take pictures T.T
Wish me luck!!
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Probably not everyone's taste, but a French Girly release with chunky lace bits by Manon Tokyo.
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Today's temporary J-fashion wearers are Momoi Airi, Kiritani Haruka, and Hinomori Shizuku from Project Sekai! In the Beyond Advancing Wheels gacha, they all wear retro girly, with Haruka's outfit having some french girly elements!
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