to maybe help anon understand:

the explanation for why a lot of people hate the "gaijin jirai kei community" or whatever is bc the western community has tried to entirely change what jirai kei means and is about. like to the point jp landmine girls also talk about it. overseas self-proclaimed landmine girls usually arent jirai kei girls at all, but cosplay as jirai kei or think the clothing they wear to fit in with jirai girls is literally a new fashion starting in 2020 called jirai kei.

because they think its clothing, theyve completely run actual jirai (landmine) girls out of the jirai comm with bullying for "being crazy/not recovering/believing in girly kei", and are trying to rewrite the meaning of a japanese subculture and word (that is already having a hard time in japan bc of misuse by influencers.)

so atp most of the overseas "jirai comm" now are just people who wear girly kei or general yamikawaii styles who have been told by influencers that its actually a new style called jirai kei and that the girly kei fashion doesnt exist. they took the jirai out of jirai kei and are trying to fabricate a whole "reclaiming" narrative- and bullying is super common within the comm, especially bullying those that the fake "its reclaiming mental health recovery uwu" narrative claims to be about empowering. so a lot of people, including western and japanese landmine girls, REALLY hate the western jirai kei comm- because they appropriated the term and look of a subculture while trying to rewrite its history, and have a tendency to bully while doing so.

^ yes that was long and rambling, idgaf. and before anyone comes for me... i am a long time jirai subculture member myself, im not trying to shit on jirai itself, just give an explanation for the reason so many people cant stand western jirai

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witch

I had to run to the doctors office due to bad time management (don't be like me!!!) but I was able to get a fit check at the bus stop >:3

On vacation

i found a very good research on ryousan-gata as a phenomenon in japanese.

it's done by Watanabe Asuka (https://researchmap.jp/ask_fashion) in particular, she studies street fashion and fashion among young people. you can read it here: https://cir.nii.ac.jp/crid/1050282676658071296 (or https://kyoritsu.repo.nii.ac.jp/records/3250)

if you know japanese, i strongly recommend it to you!!

they’re girlfriends

I made a TikTok!

If you guys could show some love, I would appreciate that a lot <3 I just posted a video that talks about the term girly-kei/ガーリー系, and I would appreciate any extra support!

I hope that with this platform, I'll hopefully educate more people about this situation. This will be a side thing while I work on my video, and I'll additionally keep thinking about things to post here too!

Thank you!

It's been a good run, all.

I am officially retiring from my blogs as of today. The person who initially started this project, that is. May as well, since I haven't been active in several months.

When I started girlyholic, it was to inform people about the reality of Jirai-Kei as a subculture, and to spread awareness about the actual styles that were being labeled as such. While I made many mistakes during its early days, I feel that I did well to accomplish this goal overall.

And the more I occasionally pop around, the more I realize that the informative aspect just isn't needed anymore. The information on Girly is out there, and people can choose to do with it what they will at this point. I have said all that I need to on the matter.

Even on this blog, my personal, there's only so many ways to say that people with mental health issues deserve to be treated with respect. Clout and relevancy are not why I started these blogs, and another factor for my retirement is that I simply can't keep up with things like I used to, nor do I really want to. Being a jfashion social media figure was a draining experience, and that needs to come to an end as I move forward with my life.

So thank you for all of the support over these years. And don't worry, my blogs are not going anywhere! I am not deleting my main and it will stay up, but my involvement is officially done as of today.

-Mari

💗💗💗

Everyone, I know this is a long read but PLEASE take the time to go through this. It perfectly summarizes the history and issues with this trend, and how the glorification of Japanese people is actually harming them instead. I believe that everyone can learn something from this, and I thank op for taking the time to write this out.

jirai kei as a trend and the inherent ableism and racism present within it

if you've been present in any japanese fashion or vtuber spaces for the past few years, chances are you've most likely heard of jirai kei. it's gotten major media attention in japan, and inevitably its popularity has spread overseas. what is still misinterpreted about it, however, is that jirai kei is a fashion style. jirai kei is a stereotype, as well as a subculture that features fashion elements. as opposed to the fashion aspects, the focus of the subculture is mental illness, and many people use the jirai tags and labels to find those with similar struggles and interests. you can learn more about the recent history of jirai kei as a stereotype here, and the fashions associated with jirai kei here.

jirai kei as a stereotype is bad for a multitude of reasons, but there are many people who seem to think that there's nothing wrong with the trend itself. i've seen many arguments in favor of it, ranging from "if brands are using it, that must mean the term isn't that bad" to "plenty of japanese girls are using it to only refer to the fashion, and they don't actually lash out at others or self-harm." its usage by brands and everyday people are true, and that much cannot be argued. the problem comes from assuming that, because it's something widespread in japan, it can't possibly be as bad as people make it out to be. if this trend were to come from anywhere else, i'm almost certain that people would immediately question the morality of it for several reasons. this is going to be a long post, so i hope you have some time.

TW for mentions of self-harm, alcohol and drug abuse, and child sex trafficking below the cut.

a brief rundown of jirai kei's origins

to start, jirai kei's original coinage before the trend has existed since around the 90s. it was used by misogynistic men to refer to women who they believed exhibited signs of emotional instability. this was applied to completely harmless traits, and the criteria for someone being a landmine has drastically changed over the years. for example, the first common identifier was simply "a girl who looks put together." this sexist usage still extends to present times, but now it's often conflated with the current aestheticized definition of the term.

the source of the current iteration of jirai kei

the modern-day jirai kei stereotype comes almost entirely from a gang known as the toyoko kids, who reside in kabukicho. this gang contains many members ranging from ages 9 to 24 who have run away from their homes and families. they have been known for several activities, but the most publicized ones are cutting themselves in public circles, papa katsu (underage prostitution), heavily drinking, and overdosing on over-the-counter medications. majority of the gang members also wear japanese alternative fashions, with girly kei being the fashion that's most often present in the jirai kei stereotype.

where does the ableism come in?

the rise of the aesthetic trend peaked somewhere in 2020, where a "landmine makeup challenge" gained popularity online and resulted in various people attempting to mock and mimic the stereotype for clout. people would wear girly fashion, act "wild" or "crazy" on camera, and, at worst, pretend to cut their wrists or even use makeup to create fake self-harm scars. i don't believe i need to explain why faking self-harm for views is ableist. however, the ableism is also present in the supposed "lighter" aspects of the trend, particularly its sudden association with girly fashion.

during the height of jirai kei's popularity in japan, many brands had begun to sell pink x black girly coordinates, advertising them as jirai kei fashion. it's incredibly important to note that girly as a fashion has existed for several years prior, and that multiple people had already been wearing clothing that's abruptly being labeled jirai. as a result, you have all of these random people minding their business suddenly being labeled as "crazy psycho bitches" because of the clothes that they wear. as if that isn't enough, some brands went as far as to promote the more dangerous aspects of the stereotype as well. with attempts to pander to girls who are deemed "yandere" and "highly explosive," many shops, online influencers, and companies had directly and indirectly capitalized on the suffering of the toyoko kids by encouraging people to cut their wrists, manipulate their partners, binge drink, and lash out at others to engage in the "full landmine experience."

mental illness in japan is almost never taken seriously because it's seen as a personality flaw rather than something that needs treatment. the jirai kei trend only set back any progress made for mental health acknowledgement in society, as people perceived as landmines began to be harassed for wearing girly fashion. more girls were approached by men on the street trying to scout them for prostitution, and people gave away their wardrobe because "others assumed they were troublesome" for wearing it. from another perspective, the anti-recovery nature of the trend has also taken lives. some people who felt that they identified with the term had fully embraced the lifestyle that was commercialized and promoted as something "cute and fun," resulting in more people running away from home to be like the toyoko kids. these people, who have essentially been failed by the system, are simultaneously fetishized and shunned for the fact that they're struggling.

well, what about the racism?

the racism present in the jirai kei trend, from what i've seen, mainly comes from overseas communities. the perception that many people have of jirai kei tends to have its roots in orientalism. if you've ever witnessed how people tend to glorify japan in almost every context, this shouldn't be too surprising. what's concerning, however, is that much of this glorification of jirai still goes unacknowledged by the western j-fashion community.

when jirai kei gained popularity in japan's mainstream, people mistook the name of the stereotype for the name of the fashion. this mindset also translated over to western spaces without a second thought. as a result, when jirai kei as a stereotype was formally introduced to overseas j-fashion communities, some were confused and oddly adamant. it seemed like people thought, "there's no way that japan would endorse something so horrible. there has to be different explanations!" regardless of whether this idea was conscious or subconscious, it had begun what people now call "jirai discourse" in the community. many arguments were made in favor of using jirai kei to refer solely to girly fashion, as opposed to recognizing its origins and continuous usage as a derogatory term. an especially common viewpoint that's perpetuated is that jirai kei has been reclaimed or is in the process of being reclaimed, which is something that has several things wrong with it.

problems with thinking that jirai is "reclaimed, so it's fine to use"

firstly, reclamation is subjective. the assumption that the entirety of a minority group makes the unanimous decision to reclaim a term is frankly just implausible. even more popular words that are thrown around more casually nowadays are still debated in some circles on whether or not they should be used. for a term like jirai kei, something fairly recently coined and undoubtedly controversial in most contexts, the mere idea of reclamation amongst anyone would have to take a much longer time, and that's only if the stereotype starts getting taken seriously.

secondly, the only people who have the right to consider reclamation are the people who are directly affected by the usage of this term, which would be feminine-presenting native japanese people who are mentally ill. people overseas have argued in favor of reclaiming the term despite not being a part of the group that the term is actually used against. this is not something where you can take apart the criteria and suddenly claim that you're also affected by jirai kei's usage. for a comparison that may be easily understood, that's like if a nonblack woman tried to advocate for the reclamation of the "mammy" stereotype, which stereotypes and therefore only affects the perception of black women. just because both groups consist of women, that doesn't mean they have the exact same experience with the stereotype in question, even if they happen to resonate with some aspect of it. unless you've grown up in japan as someone afab and/or feminine-presenting and have struggled with mental health, it's nearly impossible to fully identify with the extent of jirai kei's harm because it's occurred in such a specific set of circumstances to a specific group of people. the only thing that should be done in this case is doing your research on the affected group, which you can do by looking into the history of the toyoko kids and some of the individual stories of the members. that way, you can at least attain a better understanding of their perspectives and connect the effects of jirai kei to their struggles.

lastly, it is not reclaiming to simply use the term for yourself. this tends to be where the idea of jirai kei being reclaimed comes from, because many japanese girls on social media use the term to refer to themselves as well. in these instances, there are typically two separate reasons: one, the person is pretending to be a landmine for clout; or two, they genuinely identify with the derogatory meaning of the term. the latter is often the case, since there's not many other ways for people in japan who are mentally ill to find groups for themselves. when it comes to reclamation, it's important to remember that it's not simply using a word that was used against a group that you're a part of. reclaiming is about actively working to change a term's meaning into a neutral or positive context for the benefit of the group. none of these girls are doing that. there's no big effort in japanese landmine spaces to move the perception of being a landmine away from things like girly kei fashion, idol fan culture, or toxic behaviors, which leads me to the final section of this post.

it is not anyone's job to push for the "reclamation" of jirai kei.

i put reclamation in quotes because, although some genuinely may not have ill intentions, many people come off as having a "white savior" mindset as opposed to actually wanting to reclaim the term in any sense (which, as mentioned before, is not the right of just anyone), and it's usually for the sake of enjoying girly fashion without feeling bad for incorrectly calling it jirai kei. one of the defenses often used to propose that being seen as a landmine can actually be a good thing is that the people who do self-harm and abuse substances are simply "bad apples" in the landmine community. if they're not treated as the dirty underside, then they're seen as things to be pitied and sympathized with, but with the quick disclaimer of "don't worry though, not all landmines are like this!"

not only is this incredibly ableist, but this assumption being made by mainly white influencers is also rooted in the historical development of racism against asian people, particularly in the united states. if you've heard of the model minority myth, one of the biggest issues with it is that it heavily generalizes asian people as being well-mannered, good-natured, and upstanding citizens. as a result, anyone who seems to fall out of this generalization is deemed an "untrustworthy foreigner" and appears as nonexistent through a romanticized lens. this exact situation can be applied to how people tend to treat the issues surrounding the jirai kei trend. the japanese girls who are faking and/or making fun of mental instability for the sake of online popularity are suddenly being glorified as these ideal representations of jirai kei to be palatable to the western world. meanwhile, the people who are considered by many to be part of the lowest rungs of society and are actually getting this term thrown at them pejoratively are treated as an afterthought and not representative of what people overseas want jirai kei to mean. it's even to the extent where native japanese people using girly kei or being uncomfortable with jirai kei are immediately assumed to be faking their ethnicity or their japanese-speaking skills, something that many foreigners have actually done in an attempt to claim authority over jirai kei's usage. since the reality of the trend is so uncomfortable to many, people think that it's best to simply disregard it or dumb down its impact when that changes nothing. what has avoiding the topic of discrimination and fetishization ever done for anyone?

the last thing i want to point out is that, even if reclamation of the term was in progress, it would not be happening the way that some seem to think it is. if the term was being reclaimed, we would not have people (both overseas and in japan) still acting like the stereotype for tons of likes, namely by taking pictures of themselves in girly kei next to cans of pink monster while sitting on the sidewalk with someone handing them money. that is an actual image i've seen, and if that doesn't tell you that there's a problem, i'm not sure what else will.

original callout post is by @menheratic !! if you want more info, please ask them. i am merely reuploading the original callout post of ezaki. please do check out the link of the jp community calling him out in 2019 ^^ https://togetter.com/li/1327770

! The following post talks about the various bad things that Menhera-chan's creator, Ezaki Bisuko, has done.

Here a japanese summary of all the shit he did so far, including but not limited to:

• registering Yamikawaii as trademark

• sending his fans after gyaru YouTuber Usatani to harass her into a suicide attempt over unknowingly buying a shirt with stolen PPG fanart he drew

• himself buying products with stolen art, even promoting their sales, because it’s totally ok when he does it

• the reason why Usatan’s original design was changed aka it was a ripoff of Cult Party’s iconic rabbit mascot that was designed by their artist Maromika-chan

• wrote a whole guide on how to legally get away with sex work as child

• proof of him tracing art for the more detailed MCH artworks

• how he attended the Menhera Exhibit only to smear misogynist bullshit with blood on maxipads

• complaining about how anime for little girls are evil feminist agenda TM because ain’t nobody need men to be saved anymore

• boasting about being a fashion designer only selecting the finest fabrics for his merch when it’s actually made by the japanese equivalent of Redbubble

• “parody” works featuring child characters like Chibi Maruko-chan prostituting themself, the message being all women are whores regardless of age for the right amount of money

• the small “terms and conditions” shield he has at his con booths where you agree that you need to buy anything you touch

• how he setup an earthquake victim fundraiser only to keep the money

• telling his english fans they are not allowed to use any of his art for private use, like as icon, unless they pay him

• how he wants to move to the US when he turns 30 because of all the evil haters TM in Japan

• copyright claiming everyone left and right

• japanese Menhera speaking out about he keeps hurting the community

In regards of the maxi pads:

TW, CW // nooses, misogynistic text in red on maxipads

Our favorite being the second row second one, “Abortion is murder”.

Some more recent event: When he started harassing and hating on disabled people after Tokyo Fashion translated a Tweet of his because being disabled is discriminating yourself.

It’s like a trainwreck that refuses to end, now with 100% more crypto on NFT while shitting on those who warn about the dangers.

His NFT sales can be found here: https://foundation.app/@bisuko_ezaki

For some reason, after 7 years, he also decided to re-release the infamous wrist-cut bracelet to sell at events. The leader of the Neo-Decora group bought one for example:

TW // Bracelet that imitates sh, includes blood

Also keeps doing collabs with “Tokyo Uragawa” under Yamiko so Seigi (Mental illness is justice), which focuses on self-harming girls as fetish objects.

TW, CW // drawn sh

Recently, he also wrote a long-article on his definition of Yamikawaii:

https://harajuku-pop.com/67775/

Still not sure where overseas people got “this is about mental health awareness” from, might be based on mistranslations because the word for mental health and illness is one in the same, and his definition is about glorifying mental illness. In fact, this is why he was banned from Tumblr because he kept posting other people’s self-harm photos to his aesthetic blog Menherabusu.

Next up: Made suicide baiting posts over his following decreasing in the hopes of getting attention, fans sent him photos of cute animals to cheer him up, and he decided to post about destroying the pictures.

Tbh, this list could go on forever as he does this kind of bs on an almost daily basis now, but apparently people don’t care enough to stop throwing money at him.

Meanwhile the Japanese community made a whole Wiki for tracking all of his drama considering how much it is by now.

https://ezabisumatome.wiki.fc2.com/

TW // mention of shotacon

Decided to nickname himself Shotabi, the name being a combination of Shotacon and Bisuko, while using nsfw anime edits of male child characters in sexual situations as decor for his selfies.

𝐚𝐬𝐤𝐞𝐝:

Is it ok to still like Menhera-chan?

𝐚𝐧𝐬𝐰𝐞𝐫:

Sure, the problem is really only Ezaki himself and his increasing problematic remarks fueled by his ego, the manga is a lot older than him being like that.

Fun fact: Ezaki actually hates Menhera-chan because it's the only thing he ever gets approached for by the media, he constantly rants about this on Twitter. If you have noticed, he barely makes new MCH content anymore (unless he gets paid for it) and mainly reposts old artworks and fanart (without permission) instead because it's the only way he can still get attention as his other works, like the misogynist Manapisu, which is just him hating on women as "dumb wh*res" as a manga, flopped badly.

Just try to not fund his bs by buying new goods.

LOVE♡ME Little Devil Nightmare

im sorry for not posting here's a pien

I got a glock pien (🥺) in my RAWR(XD)-i?!

In case this article goes down, here is an archived version.

Because it was a hot topic on Japanese social media recently, here an article introducing Lolita and Girly Kei as two individual fashion styles while explaining their similarities and differences.

I don't understand the back and forth between Jirai. As a mentally ill adult with BPD as well as other illnesses. I don't understand trying to claim a slur I wouldn't be called as a western who lives IN the west. No one in the west randomly uses that SLUR because its japanese. English speakers still don't jot their english with random Japanese. English speaker would call me: Crazy, lunatic, unhinged, attention seeking, someone they gotta tiptoe around / walk on eggshells around, mental, a "amber heard", a danger like jodi arias. the list goes on and on... I've heard hurtful and dismissive comments about my mental health or even just heard this about others who are mentally ill, because not everyone knows my status. But my point is the "feed back" and dismissive and belittling comments are always in english. I just find when I see younger folks arguing its a slur they like or they wanna reclaim it doesn't sit right with me. We don't get called those things. We get called ENGLISH words. I've never heard it in my life until the subculture became more popular in the west in 2020/2021. And since probably 2023 I've seen it become more popular. But even still I don't *hear* the word enter normal peoples vocab. I also don't really like calling it a lifestyle, because mental health isn't a lifestyle. It's a condition. I don't want to glamorize mental health, it should be seen just like any other health condition. Just like allergies, or physical illness something else. The difference between education and awareness and glamorizing is awareness gives you better understanding of the disorder. Glamourising makes people wish they were disordered or don't want to seek treatment because thats their "thing". We all struggle and have bad days, some stuff will set us off, sometimes stuff is difficult. But thats not "jirai" to struggle. I like the term "dark girly" as someone who's got bpd and psychosis because it also removes my mental health from the fashion. Dark girly addresses the aesthetic, motifits and beautiful (dark and rich) colors I see. Jirai can't be divorced from its original context, or the sex trafficking or other aspects of its shady history and inevitable trauma it's created. I also don't like negative stereotypes being connected with mental health. I can recognise for japanese young women / women this slur has preduices and that culture is not as open with mental health. It's more judgemental, views it as a private affirm. (and yes, as a western I can see the relatable because I had parents who were in this same conservative mindset of we don't share bad things. Don't talk about your suffering, don't talk to a therapist. Stop! But, I'm an adult now & as a western I have more access to getting help, but also being able to openly speak about my issues and find spaces were I can do so without stigma or judgement. I'm not aware if japan has this so much. Culturally speaking I'm an outsider, so my awareness is ignorant.) For reclaiming the slur too, I find it really strange because the west has a lot of different cultures in it, and i'm sure all of them have their own slurs for mentally unwell people and society beliefs with mental health and how its shameful & yet I don't see westerns grabbing those slurs and being like 'you know what! I'm this too, I'm reclaiming all of this." I just feel like Jirai is being claimed by misguided youngsters. But I really wish the back and forth could stop and I realize I'm fueling the debate to. So I'm sorry.

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Was really hard to find a copy of it but it explains how Yumekawaii contains “Sickness” as stated by its inventor Ichigo Rinahamu.

people who post pictures of random asian girls on their vent posts are. super fucking weird imo like what if someone reposted ur selfies from across the world w captions about cutting bc they think white girls r cute be frrr ud think that was gross and fetishizing so like why do we make the exception for (particularly subcultural) japanese women??? its especially weird if ur in a space inspired by jp culture like the irl yandere and jirai communities like. ew

PSA: Stay away from Ank Rouge's recent collab

We aren't sure whether everyone has noticed by now or not, but all designs "made" by the infamous wota influencer Zirai-chan (地雷チャン) are goods resold from Taobao including straight up replicas.

Ank Rouge did admit some weeks ago that all of the products are bought (by Zirai-chan) and not made in-house:

Some example of those collabs items supplied by said influencer: The DML replica blouse with the crappy bow that everyone and their mom owns by now.

The denim set by Chinese indie brand Bubble Trap.

And so on.

Please don't waste your money on those and just buy the originals, it also saves you about 100USD.