Is it bad that I hope DWD flops ? I feel sorry for the other actors involved but do they get paid regardless of ticket sales ? If that do then they probably want it to the flop due to how unprofessional everything was. I hope Harry steam and Olivia see how idiotic this whole stunt is. All it’s done is made everyone including the general public (outside the fandom) hate her and not see the movie. Instead they look forward to My Policeman

Hi dear,

Well I don't think so. I want it flop. It will flop. The actors and most everyone involved got paid a salary, so ticket sales don't matter for their income. The only people who stand to earn millions from ticket sales are Olivia and a handful of producers and investors who are part of the deal Olivia made with the studio. That group of people agreed to take a smaller salary up front in order to have a share of the box office profits. For them it's: after the movie earns $20M, 50% of the profit after that is distributed amongst these producers and Olivia. I'm not sure if the $20M bench mark changed bc DWD went way over budget. $20M was what the studio invested, and thus needs back. But bc it went over budget perhaps that changes the backend deal to ~$35M (what it went over budget to aprox).

This all to say: this movie doing well and people buying tickets to go see it, *directly* goes to Olivia's pocket. You'll be giving her money. You'll be supporting her. And by supporting her, you'll also support the stunt. Bc the stunt and Harry's involvement in the movie was the only thing that saved it from being canceled. Olivia pitched Harry Styles' marketing power and profit margins and the studio saw the data and said 'alright, your movie can go ahead'. So, don't support that. Don't show them they were right to do the stunt. Don't give this woman money. Don't pay to go see her movie, don't stream it on HBO. You can watch it for free on *other sites*, I'll share all the links. We're a huge fandom, we can do anything. If you *must* see it in theaters then buy a ticket to something else and sneak into dwd. Don't support her or validate her pitch for the stunt saving this movie via PR. Bc that's what it'd be doing too in addition to giving her millions $$ now and in future projects.

Have you seen that some fans were giving away their tickets free for LA first night and there were pit tickets for face value on ticketmaster still not sold twenty minutes before the show? I’m afraid (not) last couple of months effecting Harry’s image to the point where their pockets will start to suffer (like we saw this with pleasing and dwd but not with something Harry himself put out except concerts tickets in europe). This is how fans treated the 1st night they normally call big hw party 🥶

Wait, really? I didn't see anything, maybe cause I was blissfully asleep... But if it happened - good. I truly believe that Harry StylesTM flopping and getting cancelled is the best thing that could happen to Harry right now.

“That means after the movie breaks even, Wilde and her team will take 50 percent of the profits moving forward”

This is from this website. Don’t know how reliable it is but it says that The Hollywood Reporter spoke about it as well. I think it’s a big deal because it’s not done so often and not for someone’s second film.

Thank you!!

Gina! If you or your followers want to understand around how much DWD needs to make to start earning profit, you ould check Matt Damon's Hot Ones episode starting at the 14 minute mark. He explains it a for a bit. DWD also has a backend deal so according to calculations WB hasnt make any money of it yet and it is likely to not make much until it his streaming. Considering WB is broke and only counted on DWD and Black Adam as saviours, it is sade to say it is not looking good

Ah, thank you. That’s super helpful. So, if we’re talking about DWD, $35M to make plus $35M (on average) to market and distribute equals $70M. Half of which goes to the theaters, so, in order to make a profit, it would need to earn $140M before Olivia begins to see her backend deal kick in.

Given that it’s earned around $32M so far… and dropping, I think it’s fair to say it’s not doing well.

In reference to this

My belief is that Harry and his team put money behind the movie. Leech was given a 20 million dollar budget and was not allowed to go over which is why she put her own money behind the film. We all know that she’s not rich even enough to put in a lot seeing as the budget of the movie went from 20 million. Dollars to 35 millions dollars. I think that Harry and his team wanted this movie to be successful as it was Harry’s first time playing a lead and put money in the film and agreed to the stunt so they could get more money after the movie comes out but also they are all apart of the backend deal. Just look how his team and promoted leech and DWD and have not done the same for my policeman. My policeman was a passion project for Harry and DWD is a business deal. If this movie tanks and the box office that means Harry and the Azoffs loose money and the backend deal. That’s why he is still in the stunt. We have always wondered why he chose to do it in the first please but also why he continues it and it’s because of money. Harry needs the stunt to generate press for the movie to ensure fans and the general public go see it and he can make money. Most actors don’t get paid after a film comes out and they are paid the salary before the movie. Harry needs that money back and wants to make more which is why he stayed in the stunt. I did think that the break up article will be released before the end of the year but they can’t break up before the movie comes out because to them that will be suspicious. Harry and is team put money in this film which is why the stunt happened and also why it’s still happening and it’s hey Harry and his family, friends, and team are so invested in this movie and promoting it. They need to make their money back and more. Why do you think Olivia is tying so hard? Their are a lot of people who put their own money behind this film and including her and she needs to make sure they get that money back plus more or it’s her that’s ducked. Why do you think she wasn’t with Harry after the Shia situation happened. Harrys team will what’s do what they have to to protect Harry and that showed her that they will abandon her when it’s affects Harry. To them she is just another business deal but also Shia releasing the receipts did nothing but hinder the movie and her reputation and instead of talking about her As a Director but also as Harry’s girlfriend they are now talking about her professionalism and her reputation as a Director but also the questioning of her character and her skills as a leader. This did nothing but make people question her as a Director and as a boss people don’t really like her and the more she keeps talking anymore she keeps bury herself. People are team Jason and not only are Harry’s fans against her but also the general public is turning on her too and the Shia a video did nothing but make her situation 10 times worse because a new group of people hate her and don’t want to see this movie.

👏🏻👏🏻👏🏻👏🏻👏🏻

Hello. I hope you don't mind but I have decided to join team PR. Yes I was a shipper and yes I loved Holivia but these last few weeks I have been having doubts that the relationship is real. A couple of my friends have also realised it too. I can't speak on behalf of all shippers but for me personally the more I see them two the more it made me realise it's PR. At first I thought the reason why they get papped a lot and why he was okay with being seen publicly with her was because he was comfortable with her and really liked her but then I remembered how Harry was also comfortable with Camille and liked her (as he wrote a few songs for her aswell) and thought if he can be private with her then why not with Olivia. I'm going to be honest a few of us shippers (me and my friends) have been put off from watching DWD. Also please know that the longer they continue the PR relationship the less chance they have of people watching the films in theatres. At this point they would be lucky if even 20% of Harry's fandom watches the film but right now because of the stunt A LOT of people, and I mean a lot, have decided not to watch the film. Apart from my friends I know more shippers I have met online and even they have deleted their fan accounts. They're just too embarrassed to admit it. We have a groupchat and there's quite a lot of us in it and we have all decided not to watch the film. If Harry and Olivia really want their money for this film then I, as a former shipper, would advise them to end the stunt asap or no one will want to watch the film. But I feel like they won't end it because they just seem so desperate for attention. They might not realise it now because the film is not out yet but I know for sure they will regret not ending the stunt sooner when they find out that it's only because of this PR relationship people have been put off from watching the film and why they didn't get their money. The sole purpose of the stunt was to get people to watch the film right? Well they did the complete opposite and why they're still going along with the stunt baffles me. I am also done with Harry too. I am aware of the things Olivia has done and said in the past but I thought about giving her a chance seeing as you know Harry is "dating" her. I thought if he was okay with her then why not us? He's a grown man he knows what he's doing. But the last couple of months her actions have made me realise that maybe she hasn't changed at all. The more I saw pap pics of them the more I've started disliking her and Harry. Not only as a "couple" but as individuals too. I know Harry doesn't give a shit but I really hope he realises that getting involved with her was the biggest mistake of his life. He might not think it is but clearly his fandom does (the smart ones of course). Trust me guys the longer they keep the stunt going the more they will put people off from watching the film. I hope they know that if they didn't do this PR stunt they would've definitely got their money and people would've actually been interested in DWD.

Harry and Olivia love to piss the fans off but they also know that his fans are the ones that will get them their backend deal. They can continue pissing the fans off all they want but they won't be getting any money at all if they do.

Well, welcome to our "club"

(even though stunts are pretty common and frequent with celebs, I don’t think he needs that at all)

He really doesn't need that. The DWD thing was completely different. It was money involved in a bigger way than just an actor getting his salary. Even Jeff was very obviously involved with that movie. They were DEFINITELY aiming for the backend deal. Harry included. Now it wouldn't make sense for him to do that again. To fake a relationship just when he got out of a fake one. Even if we see them in articles together that won't mean it's fake. Harry makes headlines for going for coffee. OF FUCKING COURSE he will make headlines FOR and WITH his girlfriend (if he has one) It will sell. It already does. He doesn't need to fake shit.

He will definitely make headlines just by moving, don’t think that this would be the smartest move for him to publicize himself and I think that he is smarter than that but that’s just my opinion

As a director, it’s important that people see me in sexy poses. How will people know I exist am serious about directing if I’m not in fishnet stockings with my butt out, doing a sexy pout with my lip filler engorged lips to go with my latest round of Botox and signature bird nest hair. By the way, doesn’t my hair system look extra full, super thick and voluminous? That’s because my boyfriend Harry Styles and I share the same toupee and wig dealer. It’s so realistic, you can tug on it while choking on a sea view. You can even swim in it! Now, for a limited time, you too can have our professionally enhanced hairlines. Use my affiliate code #HOhair for a 0% discount and 50% markup on the Pleasing website. See my movie, DWD! Every dollar you spend goes towards my backend deal. Love, Professionally Competent, Professional Director Olivia Wilde

DESERVED!!!! Our girl is succeeding in big films while Olivia and her jobless ass can rot in the dumpsters by her gym with her lame ass movie

DESERVEDDDD dwd was truly just charity work for her my girl is thriving and making bank meanwhile #she couldn’t even make enough for that backend deal.

Truth or Eat It! w/ Kevin Hart...on James Corden explains what is a backend deal with the 1st question, but deal involves all his cast mates...with DWD may just be H+O because of the two acted besides their other cast mates

Hi dear,

That definition is not universal to any and all backend deals. It's a deal...meaning it's something you negotiate terms of and have a specific contract based on those stipulations.

The DWD deal is for Olivia and the producers who invested in the movie. There is no disclosure about any actors being a part of it, just Olivia and the producers. I talk about it here.

The backend deal is about how much money she makes at the end, not the stunt to promote it. Ofc she used the stunt to promote it bc promoting it helps the success of the movie, which in turn helps her secure her deal. We don't know if H has any producing ties to the film - but that will be listed in the credits I believe - and we don't know if he has stakes in the backend deal. Recently some actors have been doing that, bc it means they get a cut from the box office profits, but not all actors get that. Usually it's the more senior actors with a lot of star power bc they bring in a lot of returns in the box office, so they can negotiate a cut of it. But it's not *super* common, usually actors get a set salary for the movie, not a percent cut from end profits.

I can't say I thoroughly care about DWD, but can you explain why it has to make 3x the budget for Olivia to get her backend deal or whatever people are saying. I'm curious since I always see marvel subs talk about how this and this movie is a flop against the budget even though I saw it made double the 200 mil budget already.

The thumb rule is generally a movie needs to make 2.5 its budget before people can say it made a profit.

The first people to get paid is the studio, expect that all the money from the opening weekend will go to the studio first. Next to be paid are the theaters or rather, they take a cut from the movie tickets so let's say DWD made 30m, that whole chunk will not go to the studio since a cut of that belongs to the theaters. Next is whoever is supplying the marketing, usually when a studio gives a film a budget, this does not take into consideration marketing. It's why producers look for sponsors and why you sometimes get viral marketing. Studios don't entirely shoulder the cost of marketing. Next they have to take into consideration if they went over the budget and the other expenses to be paid. Lots of films have to rent out other editing studios for example. There's a reason why a studio as huge as WB is having financial trouble. The movie business isn't actually as profitable as it looks. There's a reason why Get Out is considered more profitable than most MCU films.

I think people are hyping up DWD numbers. Like the budget was originally listed as 20-35 mil. I’m guessing it was closer to 35mil. Who knows what the marketing budget was cuz I feel like they paid for ads everywhere (esp since none of the actors wanted to promote)

I saw reports that second week sales really dropped off. I think they banked too much on harry fans. I also think if Florence did promo it would be doing well right now. I think a lot of people in the GP don’t care at all about seeing the movie and only like the drama. I’ve read that opening weekend numbers are important cuz typically they make up 75% of the total box office numbers. Because of all the fans seeing it and TikTok being so big, I’ve already seen spoilers like 3 times a day, so I don’t think many people will bother going to see it in theater and will just wait for it to stream. Also- from what I can tell most harry Stan’s have seen it and the theaters weren’t sold out so it’s not like people are clamoring to get tickets outside of opening week. Time will tell I guess, I’m personally ready to move on from this nonsense.

My friend group is filled with people who are harry fans and movie fans, we’ve been talking about the drama. No one has expressed any interest at all I’m going to the theater. We’re making a movie date this month but it’s for the movie Bros.

First of all, thank you for seeing Bros!! I really hope it has a successful theater run so bigger film studios can take LGBTQ+ films seriously and invest more! I can’t wait to watch it myself. My own friend group is planning on a movie date for that one and My Policeman. 🥹

And yeah, agree on all points. Especially the marketing! Can you believe how much went into that?? I told someone earlier I haven’t been able to open ANY of my social media apps all week without being slapped with that poster and a link to buy tickets. Oh, and the streaming! It’s going to be hitting HBO after the 45day theatrical window is up so people won’t have to wait long. On that note, you know it’s kind of funny. Elvis (also WB) did so well in theaters that the theatrical run was extended. A streaming date wasn’t unannounced initially, probably because WB saw some promise with early reviews, so it didn’t go to streaming until the 70th date. We have a hard streaming date for DWD. That tells me WB knew it probably wouldn’t perform well. They and Olivia really relied on Harry’s fanbase to embrace this project (and her, blegh) to make it a runaway success. Well, they fucked around and found out. Olivia may get her backend deal but her reputation as a Director is shot.

Fingers crossed we can all (Harry included) move on soon.

Adding to the conversation about DWD making profit, the studio gets much lesser cut from international markets because they make distribution deals as well. So domestic numbers are more important in determining whether they will make profit, but it seems, in the USA, that they didn’t even come close to amount they spent, so I’m guessing O can kiss that backend deal goodbye and WB just wasted their money 😌

Oh, very good point! I totally forgot about the distribution deals. So, yes. That cuts into the profit even further. Olivia won’t be making a dime any time soon. And WB definitely put their eggs in the wrong basket.

In reference to this

Not Harry's team nominating the DWD song for a Grammy? Please get them away from that woman 😵‍💫😵‍💫😵‍💫😵‍💫

Where are the people thinking he wasn’t involved in the backend deal now? You cannot tell me he hasn’t put money into this lol

Y’all she has essentially 2 weeks right now solo without her kids till the movie releases they are going to be doing multiple pap walks a day especially on her weeks. She can’t do anything while she’s in London with her kids other then the solo pap walks but those don’t do much for her she gets attention from Harry and being around him. They have 2 weeks to get people to the movie theaters and make back that backend deal they are going to need more then Harry’s fansbase to do so. She wasted all this time and now it’s probably biting her in the ass because it’s literally just her and Harry promoting DWD at this point. We have yet to get a full cast interview or or a duo interview with Florence and Harry. The clock is ticking they are gonna pull out all the stops.

You are so right - it is just her and Harry doing promo for this movie, if you can even count a gloomy and annoyed looking Harry as promo. It makes you wonder why doesn't it? These people have had a lot of time to see this method of promotion was bombing, and yet they haven't changed a thing. I just do not understand why they didn't change things up - do more interviews with the other cast members from the movie and so forth. Harry clearly doesn't give two shits about promoting this movie and neither do any of his fellow castmates. This is just not normal - this is not how you promote a movie you are proud of. I hope Oblivia is enjoying her moment in the spotlight - because after all this she will not get any other actors to work with her. Sometimes I don't even think Harry wanted to do this movie at all, and it was more him paying back a debt (fulfilling an obligation of some sort) rather than a movie he was passionate about doing.

Okay

Yes I have seen the photos,

Am I shocked? No. I laughed

Why? It’s dwd release day!!!!!

Those photos were more than likely taken last night. So why not release them last night then like in NYC? They get more attention on movie day.

And isn’t it crazy that the paps just happened to be there at the exact moment that happened? Absolutely fucking not! It’s staged, it’s planned, it’s paid for. And who else gets paid? HARRY!!!!

The way Harry acted in VIFF and not going to SSIFF was real; this however is man getting paid so he can get his backend deal

We were always going to get a shitshow like this to boost the numbers! And as many of you have said to me Harry holds the face of a person he is kissing. Is he holding Olivia’s? No. The kiss looks so uncomfortable

Thank you for coming to my ted talk