Day 1 ✨ Brand Introduction ✨: Somehow even after introducing myself so often, introducing myself is so hard. It feels like Im constantly saying the same thing, I'm a Computer Science major dabbling in knitwear design. I just graduated with my Masters in January 🎓 This picture is actually from when I graduated undergrad 2 years before that, unfortunately due to /these unprecidented times/ I didnt get to celebrate my Masters. Hopefully I get into my PhD program of choice and in 4-6 years we can all be celebrating me attaining my doctorates 🤞 I knit and I sew, one day I hope to be desigining sewn garments as well as knit -- though I dont think I want to draft patterns for sewing 😬 Im actually trying to get into leatherworking (mainly making plague doctor masks) I also (obviously) program so if anyone needs a python or C++ programmer 💻, I'm your gal 👩💻👈 No seriously, though this post is more about my knitting and sewing, I would really like a programming job. Pls. Im trying to break into the industry. I can also work Arduinos and RaspberryPis. I technically do have a logo, but its just a silly red semicolon in a black background. I was thinking of designing something more apt for my brand. The semi in my name derives from my internet handle @semicolonexpected which is a reference to a common programming error. I think what makes my brand me is that my designs usually have an element that seems drawn from the fantastic. Dragons 🐲, tentacles 🐙, magic, and sometimes the creepy crawly. I try to stay down to earth but just floating a little. On the @joannehawker's #MarchMeetTheMaker help and suggestions page it says "now is the time to polish up that speech [the introduction] so you can be prepared for next time" but I somehow bomb the speech awkwardly every time. Btw did you know theres an ig character limit? . . . . . #meetthemaker #marchmeetthemaker2021 #meettheartist #plagueknitting #diverseknitters #knittersofinstagram #knittersofnewyork #stayhomeandknit #diversityincraft #diversknitty #knitweardesigner #knitdesign #designersofinstagram #makersofinstagram #womeninstem #womeninbusiness #teamfiberfawns #craftersofinstagram #bipocinfiber #bipocknitters (at The River Café) https://www.instagram.com/p/CL49d7QJ2J9/?igshid=525d4sfyiubc
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Diversity in the craft beer community: why we want it, and how to get it
In an article published in 2013 on NPR.com in The Salt, the author, Alastair Bland, discusses the lack of color in the craft brewing community. The piece presents the question, “So how did American craft brewing end up so lacking in diversity?”. Wall Street Journal beer reviewer and author, William Bostwick’s answer was, “It’s a puzzle…virtually every culture in the world’s human history has made alcoholic beverages.”
I was interested to see that as of 2013, when this article was published, the Brewers Association “[was not keeping] statistics on the ethnicity or race of people in the industry.” I think these statistics, as well as the stats for women and LGBT people in the industry, would be worth having available, instead of having to come to conclusions based on bits and pieces of evidence.
5 simple reasons why we should seek out and celebrate more diversity amongst craft brewers:
1. Diverse communities contain greater diversity of tastes.
2. Diverse communities contain greater diversity of ideas.
3. Diverse communities are (often) more fun. The rules are more squiggly, because aside from the basics, norms tend to be slightly different between people of different backgrounds.
4. Diverse communities challenge their peers. This hearkens back to all of the other points on this list so far. As long as we maintain insular communities deficient in differences, people tend to settle in, get comfy and start behaving weirdly. Evidence of this can be seen in any stereotypical sorority or fraternity.
5. Diversity amongst professionals breeds diversity amongst customer base, and the reverse is equally true in craft beer.
Seeing is believing. You can say you want to sell to a more diverse customer base all the time–and mean it–but diversity in customers is challenging if there isn’t diversity of brewing professionals. On the customer end, marketing, including labels, slogans, events, as well as beer names, all more or less paint a picture of not only what you are selling, but who you think you are selling to.
So, why is American craft brewing so lacking in diversity?
I would argue that it is not a mystery at all. The fraternity of brewers exists. That doesn’t mean that they don’t discourage others from joining them, but let’s face it, most of the breweries, beers and events are attempting to cater specifically to middle class white dudes. Being in the majority makes it easy to say “Well, that’s just how it is!”, instead of digging deeper to examine why.
I agree with the article in The Salt about the connection between those homebrewing and brewing professionals. If only white dudes are homebrewing, and buying craft beer, few if any other people will end up as brewers. To me, this says much more about the white dudes at homebrew shops than anyone else. It’s a hobby. It’s paid for with disposable income spent in shops that are often in white suburbs and or in affluent neighborhoods in cities.
In the first few years I started homebrewing, I honestly didn’t have funds to pay for equipment of my own, and even then, didn’t have time to brew much. Sure, homebrewing 5 gallons of “regular” (5% classic style) beer is much less expensive than buying 5 gallons of beer, but the bottom line is that you don’t need to have 5 gallons of beer. Instead of brewing more often, I spent $10 on brewing texts, and read them one at a time. Homebrewing is an exercise in a certain level of masochism, especially given the huge array of fantastic beer available for purchase out there. People who aren’t friends with homebrewers can see its inherent insanity. People who caught the craft beer bug totally get why it’s worth the time and money for them.
Being a pro brewer is not glamorous, in fact, it’s a pretty low level trade as a standard shift brewer. It isn’t very lucrative. The wear on your body can take you off of the brewery floor within a couple of decades or less. For people who don’t have the privilege of chasing their dream at all costs in time and money, a brewing gig makes little to no sense. Some people mistakenly think that opening their own place makes more sense, but it just carries more risk and responsibility (This is a discussion for another post).
The Last Wort
The lack of diversity is really a symptom of a couple of issues in craft beer:
1. The huge profit margins and extravagant beer recipes that lead to high prices for most craft beer discourage people from “buying into” it. The higher the prices, the worse for increasing diversity and market share of craft beer. It's a product of privilege.
2. The lack of a brewer’s union allows for exploitation of brewery staff. This is essentially a trade job, so let’s get a union and support potential brewers with proper safety training, trade schools and pay standards that give brewers a representative cut from the huge profit margins that breweries enjoy. They are the people making the beer, right? I’ve seen people take on the persona of a “craft beer martyr”, which just serves as a signal to me that there’s something wrong with how people are trained, treated and paid in the industry.
I’ve been seeing a shift in the Chicago beer community in the few years I’ve been around. I see the benefits of increased diversity already happening, and I’m looking forward to see and participate in the brewing community of the future, five years from now. I wish I knew what was happening in the craft beer communities across our country. There are ways we can make craft beer a little less about privilege and a little more diverse. Let’s get creative, and make craft beer better for those interested in trying it and those who might be interested in making it.
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This is especially resonant for us, with our MD roots. Pro tip: No such thing as "too many postings" during #blackhistorymonth. We rise by lifting others. Cheers! #Repost @blackbrewculture ・・・ Vintage BBC. Dorothea Towles Church was the first successful black model in Paris, and discovered personal liberation on the runways of Christian Dior and Elsa Schiaparelli in the 1950’s. Ms. Church’s success was a historic achievement in an industry that had been especially resistant to using anything but white models to represent beauty on magazine covers, advertisements and runways. Ms. Church was responsible for breaking down some of those barriers and was one of the first African-American models to be widely used in the global beer market. Fame, however, did not eliminate prejudice on the part of some designers. While working for Pierre Balmain, she recalled, he would not allow her to borrow dresses for a photograph for Ebony magazine, fearing that it would offend his white clientele. She took the clothes later on the pretext that she would wear them to a party, and the magazine then photographed them. This particular ruse endeared her to young black women with dreams of careers in fashion. “I feel that my going all over America with my show had a great influence on American black women dressing differently and feeling good about themselves,” Ms. Church said in “Black and Beautiful.” “I saw them dressing more creatively, more internationally. They could say, ‘If she can do it, I can do it, too.’ ” . . . #somethingisbrewing #blackbrewculture #vintagebbc #blackhistorylife #blacktrailblazers #blackbrewmasters #newnarrative #blackbrewers #blackentrepreneurs #vintagebeerads #diversityincraft #blackwomen #sistasandbeer #craftbeer #craftbeerlife #brewgame #brewbruhs #hops #morehops #creativesistas #beerselfie #beerstagramofficial (at National Bohemian Brewery Tower)
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