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walter-1 · 4 years

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STUDENT ACTIVITY SHEET NO. 6

(Group Task)

Subject: Media and Information Literacy

Topic: Information Literacy

Group #: Group 4

Date Given: 08/26/2020

Due Date: 08/26/2020

Learning Competencies:

1. Define information needs, locate, access, assess, organize, and communicate information

2. Verify a reliable and accurate information/news

3. Identify how to fact-check

Group Members:

Karen Kizha Dayaganon

Walter M. Ortega Jr.

Gifford Jhon B. Ubaldo

Rey U. Epan Jr.

Jeff Darrell Cranzo

Instructions:

1. Compose a blog based on the given title below. (See mechanics below )

2. Post your blog on your e-portfolio (Tumblr account).

Mechanics:

1. The blog must consist of 2 paragraphs.

2. Each paragraph must have 150 words.

3. Follow standard format: Font Style/Size- Arial Narrow 12

Activity 1: Online Blog Making

“Understanding the Relevance of Information Literacy in the Midst of Social Era”

Answer: Globalization has meant that the world is simply becoming smaller and more connected. This comes at a cost that is there is also a risk that globalization has adverse effects when countries use it to spread their agenda through soft power diplomacy. Through qualitative descriptive method, this paper aims to examine to what extent the young generation can be taught to be more selective in grappling with the abundant information, especially information related to soft power diplomacy in the midst of globalization through online/social media literacy. Globalization has meant that the world is simply becoming smaller and more connected. This comes at a cost that is there is also a risk that globalization has adverse effects when countries use it to spread their agenda through soft power diplomacy. Through qualitative descriptive method, this paper aims to examine to what extent the young generation can be taught to be more selective in grappling with the abundant information, especially information related to soft power diplomacy in the midst of globalization through online/social media literacy. Mass media has become a source of information for people who are able to deploy a variety of messages, ranging from economic information, political, economic, social and cultural to defense and security.

In today's digital era, information dissemination channels are increasing, along with the easy accessibility to all sorts of information. Fog says the media's role in a globalized world is to identify the issues and add value to the glut of information for citizens to develop themselves so that they can learn, select, and play an active role with the things that promote a nation. Although conventional media such as newspapers, television and radio stations have been using technology to generate maximum output, the growing trend of Internet usage has an impact on the decline in the use of the conventional media. The increase in the number of internet users is also accompanied by the increased access to social media as the new mass media in society. The rapid penetration of the Internet and the increasing number of social media users trigger the conventional media to direct media content via the Internet, particularly through social media. The conventional mass media began to implement its content delivery online so that the audience can have access to the media content via online news sites directly through smartphones. This allows the audience to stay updated with the latest info and news even when it was busy replying to a short message from a friend without having to turn on the television first.

Instructions:

1. Using the Web, access Google or other fact-checking shortcuts, verify the headlines/claims.

2. Then, write FALSE if the headlines/claims are fake and write TRUE if the headlines/claims are evidence-based or facts.

Activity 2: Fact-Checking

1. Matteo promises to stand by wife Sarah as she achieves her dreams

Answer: True

2. Sharon Cuneta says Duterte is weak, dilawan will return to power in 2022

Answer: False

3. Tuob is a cure for COVID-19.

Answer: False

4. Greta Thunberg will donate $114,000 to fight the coronavirus in the Brazilian Amazon

Answer: False

5. Trillanes says Duterte created COVID-19 with China.

Answer: True

6. YouTuber Mika Salamanca arrested in Hawaii for breaking quarantine rules with TikTok video.

Answer: False

7. PSC, NSAs discussing training protocols for Olympic hopefuls

Answer: True

8. Queen Elizabeth II praised President Rodrigo Duterte and said that the Philippines has the worst citizens.

Answer: False

9. Secretary Briones: "August 24 magbubukas na ng klase, patay kung patay.”

Answer: False

10. Pulis iniimbestigahan sa umano'y 'brutality' sa paghuli ng traffic violator sa Zamboanga

Answer: False

Instructions:

1. Read the article and the Facebook post that feature the same report by a citizen named Rhoma Rabino Baliña.

2. Provide the most logical explanation to each question.

Activity 3: Analysis of Information Sources

1. Based on the journalistic process of verification, independence and accountability, is there a difference between the two? Explain.

Answer: Journalistic ethics and standards comprise principles of ethics and good practice applicable to journalists. This subset of media ethics is known as journalism's professional "code of ethics" and the "canons of journalism". The basic codes and canons commonly appear in statements by professional journalism associations and individual print, broadcast, and online news organizations. While various codes may have some differences, most share common elements including the principles of truthfulness, accuracy, objectivity, impartiality, fairness, and public accountability, as these apply to the acquisition of newsworthy information and its subsequent dissemination to the public.

Like many broader ethical systems, the ethics of journalism include the principle of "limitation of harm." This may involve the withholding of certain details from reports, such as the names of minor children, crime victims' names, or information not materially related to the news report where the release of such information might, for example, harm someone's reputation. Some journalistic codes of ethics, notably some European codes, also include a concern with discriminatory references in news based on race, religion, sexual orientation, and physical or mental disabilities. The Parliamentary Assembly of the Council of Europe approved (in 1993) Resolution 1003 on the Ethics of Journalism, which recommends that journalists respect the presumption of innocence, in particular in cases that are still sub judice.

2. Did the article and the Facebook post follow the process of verification? How can you tell?

Answer: Facebook is changing the way hundreds of millions of people relate to one another and share information. A rapidly growing body of research has accompanied the meteoric rise of Facebook as social scientists assess the impact of Facebook on social life. In addition, researchers have recognized the utility of Facebook as a novel tool to observe behavior in a naturalistic setting, test hypotheses, and recruit participants. However, research on Facebook emanates from a wide variety of disciplines, with results being published in a broad range of journals and conference proceedings, making it difficult to keep track of various findings. And because Facebook is a relatively recent phenomenon, uncertainty still exists about the most effective ways to do Facebook research. To address these issues, the authors conducted a comprehensive literature search, identifying 412 relevant articles, which were sorted into 5 categories: descriptive analysis of users, motivations for using Facebook, identity presentation, the role of Facebook in social interactions, and privacy and information disclosure.

The literature review serves as the foundation from which to assess current findings and offer recommendations to the field for future research on Facebook and online social networks more broadly. With misinformation proliferating online and more people getting news from social media, it is crucial to understand how people assess and interact with low-credibility posts. This study explores how users react to fake news posts on their Facebook or Twitter feeds, as if posted by someone they follow. We conducted semi-structured interviews with 25 participants who use social media regularly for news, temporarily caused fake news to appear in their feeds with a browser extension unbeknownst to them, and observed as they walked us through their feeds. We found various reasons why people do not investigate low-credibility posts, including taking trusted posters' content at face value, as well as not wanting to spend the extra time. We also document people's investigative methods for determining credibility using both platform affordances and their own ad-hoc strategies. Based on our findings, we present design recommendations for supporting users when investigating low-credibility posts.

3. Is the source independent? What makes you say that?

Answer: We introduce a novel fast algorithm for independent component analysis, which can be used for blind source separation and feature extraction. We show how a neural network learning rule can be transformed into a fixedpoint iteration, which provides an algorithm that is very simple, does not depend on any user-defined parameters, and is fast to converge to the most accurate solution allowed by the data. The algorithm finds, one at a time, all nongaussian independent components, regardless of their probability distributions. The computations can be performed in either batch mode or a semiadaptive manner. The convergence of the algorithm is rigorously proved, and the convergence speed is shown to be cubic. Some comparisons to gradient-based algorithms are made, showing that the new algorithm is usually 10 to 100 times faster, sometimes giving the solution in just a few iterations. This research demonstrates that a marketing claim placed on a package is more believable than a marketing claim placed in an advertisement. In three studies, we show that the benefit of greater believability for packages is driven by perceptions of proximity.

In general, consumers perceive packages, and thus the claims they offer, as closer to the product than ads and their respective claims. This perception of greater claim-to-product proximity is likely to make a claim seem more verifiable. Therefore, claim to product proximity is taken as a signal. We introduce a novel fast algorithm for independent component analysis, which can be used for blind source separation and feature extraction. We show how a neural network learning rule can be transformed into a fixedpoint iteration, which provides an algorithm that is very simple, does not depend on any user-defined parameters, and is fast to converge to the most accurate solution allowed by the data. The algorithm finds, one at a time, all nongaussian independent components, regardless of their probability distributions. The computations can be performed in either batch mode or a semiadaptive manner. The convergence of the algorithm is rigorously proved, and the convergence speed is shown to be cubic. Some comparisons to gradient-based algorithms are made, showing that the new algorithm is usually 10 to 100 times faster, sometimes giving the solution in just a few iterations.Much of the innovative programming that powers the Internet, creates operating systems, and produces software is the result of" open source" code, that is, code that is freely distributed as opposed to being kept secret by those who write it.

4. Is there accountability on the part of the source? Explain.

Answer: In analyses of the role of national educational assessment, insufficient attention has been paid to the central place of the classroom. Rather than encouraging a two-way flow of information, today's" standards-based" frameworks tend to direct the flow of accountability from the outside into the classroom. The authors of this volume emphasize that assessment, as it exists in schools today, consists mainly of the measurements that teachers themselves design, evaluate, and act upon every day. Improving the usefulness of assessment in schools primarily requires assisting and harnessing this flood of assessment information, both as a means of learning within the classroom and as the source of crucial information flowing out of classrooms. This volume aims to encourage debate and reflection among educational researchers, professionals, and policymakers. Five source chapters describe successful classroom assessment models developed in partnership with teachers, while additional commentaries give a range of perspectives on the issues of classroom assessment, standardized testing, and accountability.

Community colleges are open-door institutions serving many students with academic, economic, and personal characteristics that can make college completion a challenge. Their graduation rates are low, but community college students do not always have earning a degree as their goal. While individual students may feel that their experience at a community college is a success, unless it culminates in a credential or transfer to a four-year institution the enrollment is counted as a failure for the college. This report explores different views on whether graduation rates are a fair and valid measure of community college effectiveness. It indicates how these rates can be useful as a relative measure and as a guide for institutional improvement, and suggests other ways of measuring student and institutional success.

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marginalgloss · 4 years

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monochromology

As I write this it is the last day in November, and I have to renew my TV license. You have to have a TV license if you live in the United Kingdom and you own a device for watching live broadcasts, either online or through an actual TV. The fee is mostly used to pay for the existence of the BBC, and it costs £154.50 per year. It is effectively a regressive hypothecated tax.

Sometimes it seems like there must be a better way of paying for public-service broadcasting. But the BBC has to remain free and universal to access, and free from advertising. And most of the time, the license fee is not controversial. There is little in the way of serious political will to abolish it, in part because it feels like nobody can be trusted to think of a serious alternative. In this respect it is not dissimilar to council tax, which is even more egregiously regressive, more conducive to extremes in inequality, more dangerous to reform.

Various exemptions and concessions for the TV license are available. At the moment those aged over 75 don't have to pay at all. (This may change soon.) Oddly, if you have a black and white TV, there is still the option of paying a reduced rate license fee of £52 per year. The logic for this is essentially indefensible; aside from the fact that it is impossible to buy a new monochrome television, it would be absurd to suggest that anyone owning one was only receiving a third of the value of a full subscription.

There are two ideas which might be mustered in defense of the black and white TV license. (I call them ideas rather than arguments, since again, nobody is really arguing about this.) The first is half-economic, half-emotional. It says that the only people still owning these ancient sets are those almost incapacitated by age and poverty. They have few pleasures left in life; they cannot be expected to arrive one year at a bill almost three times the usual amount.

The second idea is linked to the first. It is wholly emotional, and far more important. In the British imagination the idea of a black and white television represents a link to the past. It is families clustered around a single glowing screen in a darkened room. Someone is probably smoking and someone is definitely drinking. There is a child lying inches from the screen, propped up on their elbows, head in their palms. The food is dreadful, in a homely sort of way. But something momentous is probably about to happen.

The second idea comes out of a feeling that began near the end of the Second World War and went on to aggregate over fifty years or more of the second half of the twentieth century. There is something in the notion of a black and white receiver that is emblematic of the BBC as a beloved institution. It says: we've been here with you for all those years, for your parents and for your grandparents; won't you stick with us a little longer, at least?

Sometimes the BBC is referred to as 'Auntie' in other parts of the media. It is a very old nickname. It is gentle and knowing. It is authoritative, and vaguely authoritarian – but at least it isn't 'Uncle'. The idea that the BBC might be a 'state broadcaster' (the special name it uses for equivalent stations in Iran or Russia) seems superficially absurd. Why? Because BBC content doesn't look like what we were taught propaganda looks like.

More often than not, the BBC will contort itself to maintain some notion of journalistic impartiality. But these contortions create more problems than they solve. It is possibly to be openly racist or homophobic or transphobic on BBC television or radio, as long as prejudice is couched behind suitable disclaimers and a veneer of civility. As long as these views can find a counterpoint elsewhere, our national broadcaster can claim it was only doing its duty in representing the views of a section of the populace who pays for its continued existence.

We are less than two weeks away from a general election. It seems like every day the BBC is accused of bias, from all sides. But at times the nature of the bias seems less like a considered editorial stance, and more like the product of something inherent to the way the BBC thinks about itself. And so a piece of footage which showed an audience openly laughing at the Prime Minister is cut to remove the laughter. On Memorial Sunday, the BBC runs a clip of the PM from a previous year, in which he managed to both look presentable and place the wreath the correct way around (neither of which he did this year). The BBC Politics twitter feed runs a handful of tweets critical of Jeremy Corbyn in between a jolly thirty-second clip of the PM spreading cream and jam on a scone.

It is hard to distinguish a conspiracy in all this. What is evident is a consistent attitude of deference to power. The BBC house style is expressed through a voice in love with its own history, its own authority. These clips are chosen because they make the men in power (and some women) look good. They are picked for the same reasons they would not show the PM picking his nose. It is an unsubtle way of establishing the BBC as a broadcaster of quality. The people who produce this work want to align themselves with power.

There is a sort of inverse courtship happening here. Once it was thought that politicians ought to defer to the media, out of a sort of necessity. You had to play their game if you wanted to be taken seriously. But suddenly none of that seems to matter. Now our Prime Minister can say, during an election campaign – what if I didn't show up to the leader's debate? What if I chose not to do the half-hour interview with the BBC's most aggressive presenter? What if I openly lied at every opportunity?

All of this is facilitated by a media which is essentially reverential. Individuals vary in their approach but this is the default state of most newspapers and most television programmes. The position of the government must be respected not because it is always wise or informed, or moral or ethical but because it belongs to the government. Other political positions may be taken into consideration but they lack the democratic legitimacy which (we are to assume) is the privilege of government. And so members of the Cabinet are treated with a level of reverence which is entirely unrelated to their actual capabilities or the results achieved by their departments.

The BBC has no idea how to handle the current Prime Minister. The journalist Peter Oborne caused something of a stir recently by quoting a senior BBC figure who told him that they were reluctant to openly accuse the PM of lying because it would undermine trust in politics. And so the corporation must twist itself into strange knots. Its presenters must nod and smile, and report faithfully the inane ramblings of a man who is utterly devoid of principles, because he happens to be the Prime Minister.

Is he lying? Certainly most of what he says is demonstrably untrue. But to accuse him of lying would be to doubt his motivation. This is another sin of which the BBC cannot bear to be accused. Perhaps he simply didn't know that he wrong? Perhaps he was ignorant? So it must suffice to report the lie, and then to tell the audience that there may be some debate about the nature of the facts. And so we are treated to headlines that accuse the Labour party of increasing spending by over a trillion pounds. This is a total fabrication. But even if this is accompanied by a disclaimer to say that Labour dispute these figures, which part of this will stick in the mind of the general reader? Perhaps there will be a talking head to explain that even if we were told we would be getting 40 new hospitals, some of those might only be refurbishments to existing hospitals. And the rest? We don't know. We move swiftly on to other things.

In matters relating to the Royal Family, the BBC will always cleave closely to its special heritage. Its coverage is resolutely uncritical. Turn on during a royal wedding or some other state occasion and the tone is set to gaping admiration throughout. The recent interview with Prince Andrew could be considered an exception, but it wasn't astonishing because of a particularly penetrating line of questioning. The questions were direct, but the Prince still got to sit in the big chair, relatively speaking. What happened was so surprising because Andrew so effectively engineered his own public humiliation. It took only the gentlest of informed prompts for him to express some of the most extraordinary things heard on television in recent memory.

I keep thinking back to the vast room in which Emily Maitlis and Prince Andrew sat for that interview. It did him no good, of course. It was lit like a room from Dracula's castle. I wondered who had allowed it. But there is at times a sort of mutual deference that we receive from the Royals. I mean in terms of the way that the Queen might be said to enjoy a particular brand of biscuit, for example; it's like a particularly British form of the idea that Madonna drinks Coke and you can too. It's 'democratic' in the (entirely incorrect and inappropriate) sense of the word commonly used interchangeably with 'popular'. At heart we know the Royals are nothing like us. Somehow we live with this.

Black and white televisions were once a status symbol of a sort. Another British stereotype says that in the 1980s/1990s if you still had a monochrome set you were probably not poor – you were probably a sort of aesthete or aristocrat, and mostly likely you had neither the time or the inclination to replace it. Or you might be very rich (because you hadn't frittered away money on buying a new TV). Big colour screens were considered the preserve of the idle feckless poor; by contrast, there was something pleasingly authentic about the black and white set.

And why should those owners be made to pay if they chose not to enter the modern world with the rest of us? We might not want it ourselves, but it was nice to think of them as being there, the owners of the black and white sets. They were keepers of the flame. Most likely they were shut up in their damp, draughty stately homes, with only a skeleton crew of servants, the old Bentley slumbering under a tarp in a crumbling garage. But they were holding on to our myths for us.

I paid the full amount for my TV license. The website for it is a primitive thing, but I suppose it's functional; it doesn't seem to have changed at all in over ten years. What would it mean if the black and white television license were taken away? I think of that lonely aristocrat, last of their line, selling their heritage to pay off some frivolous debt owed to the grasping hand of the state. (Countless versions of this trope, serious and comic, are available across a variety of media.) Would it feel like we were taking the Queen's TV away? Probably. Perhaps the BBC think it is worth keeping for that reason alone.

#politics #bbc #election2019

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blackhorseint2 · 4 years

Video

youtube

March, 19th 2020

Topic : Making Advertisement Content

Explanation about the video :

SLIDE 4: Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences. The proliferation of digital media has led to a decline in advertising expenditure in traditional print media, but print isn't dead.

SLIDE 5 Film is a communication medium that is audio visual to convey a message to a group of people who gather in a certain place. (Effendy, 1986: 134). The message of the film in mass communication can be anything depending on the mission of the film. However, generally a film can include a variety of messages, be they messages of education, entertainment and information. The message in the film is to use the mechanism of symbols that exist in the human mind in the form of message content, sound, speech, conversation and so on. Types of Films :

# Horror movies This type of film usually tells the story of mystical, supernatural, related to death, or things outside of other reason. This horror film was made scary so that the audience was scared and horrified.

# Drama Films with this category are lighter than horror films. Generally tells about a life conflict. We can categorize various drama films according to the theme or idea of the story.

# Romantic movie The film is about love conflicts between humans. An example is Romeo and Juliet (1968).

# Family Drama Films This film generally has a fairly mild story, story ideas and conflicts easily resolved. This type of film is also suitable for children to watch.

# Colossal Films Colossal itself means enormous. This type of film is generally produced with very large funds and involves a lot of players, ranging from the main character to extras. Typically, colossal films are almost always themed in history or ancient times which feature scenes of massive warfare. Examples are Gladiator (2000) and The Last Samurai (2003).

# Thriller movie Not a few who categorize thriller as a horror film, this may be because the thriller both makes the heart beat like when watching a horror movie. The difference is, thriller is not about something mystical or supernatural that characterizes horror films. Thriller film itself can be interpreted as a thrilling film. Various kinds of thrillers that are widely circulated usually revolve around a person's life adventure or certain bad experiences that are sometimes related to murder.

# Fantasy Films The theme or conflict of this type of film is not too different from other types of films. What distinguishes most fantasy films from other films is the setting or background and unique character characters, which do not exist in the real world. Fantasy movie time settings are usually the past or the future, but some are setting the present. An example is the popular Harry Potter.

# Comedy Films Just like fantasy films, the essence of comedy films can be the same as other types of films. What's different is the presence of comedy or cuteness that can make the audience laugh.

# Mystery Films Mystery film is a film that contains elements of the puzzle. This type of film is quite a lot of fans because the plot of the film is not easy to guess. The audience was certain to feel at home following the story because the answers to the puzzles will be presented at the end of the film.

# Film Action / Action As the name suggests, this film contains tense actions. Usually there are many scenes of fights, chasing each other, or actions using firearms.

# Sci Fi (Science Fiction) Actually Sci-Fi covers broad themes and has subgenres that make it difficult to define clearly. Sci-Fi itself is one of the genres of fiction that has a special characteristic that is the elements of imagination are closely related and have the possibility to be explained using science or technological advancements based on natural law as outlined in science postulates.

SLIDE 6 The term broadcast advertising applies to commercials aired on either television or radio, which are typically called spots. It's also known as on-air advertising, and it's the primary revenue generator for commercial television and radio stations. It is all considered to be above-the-line advertising. However, many broadcast ads are now released online at the same time, via a site like YouTube, to increase awareness and defeat the ad-skipping technology in living rooms.

SLIDE 7 Online Ads is a form of advertising marketing that uses the internet to convey marketing and promotional messages to consumers. Starting from banner ads, Search Engine Marketing (SEM), advertising on social networks, email marketing, to online classified ads. Online advertising is one of the fastest growing ways to reach your audience or target.

#1. Facebook Ads Facebook Ads is a feature offered by Facebook to promote or advertise a Fan Page that was previously created by Facebook users with different reach and can be arranged by the advertiser.

#2. Instagram Ads Instagram ads is one of the activities of advertising or advertising through paid content on Instagram to reach a wider and more targeted audience. Instagram ads themselves are often used to increase brand exposure, website traffic, gather new leads. If you are familiar with sales funnel, Instagram ads can also help move existing leads to the bottom of the funnel, which is buying.

#3. Search Ads search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.

#4. Google Display Ads The Google Display Network allows you to display ads on millions of sites in the world. This location includes news sites such as Kompas, Seconds, etc. It also has online games, web feeds and video sites. This is an excellent tool for reaching customers in the right place and the right time. This gives you exposure outside the search results page.

#5. YouTube Ads YouTube ads are a feature provided by YouTube for its users as a promotional media through social media. YouTube ads are used by business people to promote their businesses by advertising on YouTube. But before using YouTube ads, know the ad formats on YouTube first.

SLIDE 8 Outdoor Advertising aims to publicize your business products and services. Types of Outdoor Advertising include billboards, bus stops, interior and exterior of buses, taxis and business vehicles, as well as signage that is installed outside your own brick-and-mortar (building). Outdoor Advertising works well to promote your product in certain geographical areas. While billboards, bus stops, and transit points can be very effective for small business owners, all successful outdoor campaigns always start with the use of signage at your own location.

SLIDE 12 Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales.

American Marketing Association defines sales promotion as : “Media and nonmedia marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product availability.”

Importance of Sales Promotion : • Spread information about the brand. • Stabilize sales volume. • Stimulate demand.

Objectives of Sales Promotion : • To Create Market For New Products. • To Remain Competitive. • To Gain Dealers Trust. • To Take Products To New Markets. • Increase Brand Awareness. • Woo Existing Customers.

SLIDE 13 Free Samples: Distributing free samples increases brand awareness and triggers the psychology of ownership where the person chooses the promoted product if he liked the sample.

SLIDE 14 Discounts/Discount Coupons – Discount coupons are a great method of increasing sales for the short term. People go for discount coupons as they let them buy the products they couldn’t afford otherwise.

SLIDE 15 Rebate is return of a portion of a purchase price by a seller to a buyer, usually on purchase of a specified quantity, or value, of goods within a specified period. Unlike discount (which is deducted in advance of payment), rebate is given after the payment of full invoice amount.

SLIDE 16 Traditionally premium offer is defined as a sales promotion technique where the customers are given two or more products and they pay lower than the price of the combined products. It is an inducement for the customers to buy more products. In premium offers the customers get prizes, gifts, coupons, and vouchers etc. as incentives when purchasing products. At times, Premium is designed for loyal customers and sometimes to attract more customers. Premium offers also help generate lead for the products as many customers are deal hunters.

SLIDE 17 Free Gifts – Offering free gifts attract customers as they get more while paying for less.

SLIDE 18 Free Trial - An acquisition model where a product/service is offered to customers for a limited period of time, for free, so that they can learn about the product and discover value before actually paying for it.

SLIDE 19 Cash back often refers to two types of financial transactions related to credit and debit cards that have grown increasingly popular in the last two decades. Most commonly, it's a credit card benefit that refunds the cardholder a small percentage of the amount spent on each purchase, or purchases above a certain dollar threshold. Cash back also describes a debit card transaction in which cardholders literally receive cash at the time they make a purchase—generally, a small amount above the item cost.

SLIDE 20 Promotional Pricing is one of the most powerful sales promotion techniques in which the prices are reduced drastically for a short duration. It is also termed as On Sale pricing. This helps to increase the demand for the product.

SLIDE 21 "Buy one, get one free" or "two for the price of one" is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that the price actually takes into account the fact that two items are being sold. The price of "one" is somewhat nominal and is typically raised when used as part of a buy one get one free deal. Whilst the cost per item is proportionately cheaper than if bought on its own, it is not actually half price.

SLIDE 22 The next promotional mix is event and experience. This promotional is a company-sponsored activities and programs designed to create daily interactions or brand-specific interactions. Such as sport, entertainment, festival, art, charity, tour, and museum.

SLIDE 23 Sport includes all forms of competitive physical activity or games which, through casual or organized participation, at least in part aim to use, maintain or improve physical ability and skills while providing enjoyment to participants, and in some cases, entertainment for spectators.

SLIDE 24 Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things, because individuals have different preferences in entertainment, most forms are recognizable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures, were supported in royal courts, developed into sophisticated forms and over time became available to all citizens.

SLIDE 25 Festival is an event ordinarily celebrated by a community and centering on some characteristic aspect of that community and its religion or cultures. It is often marked as a local or national holiday, mela, or eid. A festival constitutes typical cases of glocalization, as well as the high culture-low culture interrelationship. Festivals often serve to fulfill specific communal purposes, especially in regard to commemoration or thanking to the gods and goddesses. Celebrations offer a sense of belonging for religious, social, or geographical groups, contributing to group cohesiveness. They may also provide entertainment, which was particularly important to local communities before the advent of mass-produced entertainment. Festivals that focus on cultural or ethnic topics also seek to inform community members of their traditions; the involvement of elders sharing stories and experience provides a means for unity among families.

SLIDE 26 Art is a diverse range of human activities in creating visual, auditory or performing artifacts (artworks), expressing the author's imaginative, conceptual ideas, or technical skill, intended to be appreciated for their beauty or emotional power. The three classical branches of art are painting, sculpture and architecture. Music, theatre, film, dance, and other performing arts, as well as literature and other media such as interactive media, are included in a broader definition of the arts.

SLIDE 27 Charity is generosity and helpfulness especially toward the needy or suffering or A charity is an organization which raises money in order to help people who are sick or very poor, or who have a disability.

SLIDE 28 A tour is an organized trip that people such as musicians, politicians, or theatre companies go on to several different places, stopping to meet people or perform. Or A trip with visits to various places of interest for business, pleasure, or instruction.

SLIDE 29 The event of "ayo ke museum" that persuade people to museum can be chance to promote brand, it will give image that the brand is care about history.

SLIDE 30 A variety of programs designed to promote or protect the image of the company or individual products, like news the example we put the ads in news web, call center for example we promote our product or service when we do the call to the call center, seminar for example we put the ads through the partnership with the seminar, speech for example we promote our company or product through the speech with using banner or etc, CSR, community relation, media & magazine for example we do partnership to promote our product and etc.

SLIDE 31 This is Example programs designed to promote, we took 3 example in news in web new of detik.com, magazine in magazine excellent, seminar with partnership with BNI.

SLIDE 32 Example programs designed to promote in Call Center in AXIOM, Speech like this picture one of speech in Washington DC, CSR in MCX and MCX’SX, and Community Relations like in police community.

SLIDE 33 PROMOTIONAL MIX : 5) Personal Selling & 6) Direct Marketing

Personal Selling : Face-to-face interaction with one or more prospective buyers for the purpose of making presentations, answering questions & procuring orders, for example we do the COD (Cash On Delivery).

Direct Marketing : Use of communication media (mail, telephone, fax, e-mail, or internet) to communicate directly with or request a response or dialogue from certain customers & prospects (for example we use Instagram to promote our product).

SLIDE 34 Weaknesses, Budget, for example we must prepare a lot of money because the price to promote using this tools is not cheap, There is no perfect media, every media have a disadvantage for every media for example using facebook, most young people in Indonesia doesn’t use facebook, Commercial sources are doubtful.

SLIDE 35 The challenges are Message noticed is when the our target market noticed our message from our promotion, Message read this is how the customer easily to read the message , Message heard,Message got responses is how to the respondents give the feed back to us.

SLIDE 36 In this slide is explain how to solve the problem, the solution is using creative message planning, is the idea creative message is fit with our plan or not.

SLIDE 37 It is for message strategy, we must make the strategy creatively to attract the people to see our message, must interesting for the customer to get the people attention.

SLIDE 38 Explanation about the e-commerce competition, from our opinion Tokopedia is the comfortable one for the seller who sell the product and for the buyer that buy the product, and more safety, but Bukalapak and OLX are also good but Tokopedia is more interesting to use.

SLIDE 39 Explain the Messages Storytelling, what is in the inside of message story telling itself and the explanation of each point, like news announcement, inherent drama, testimonial & endorsement, lifestyle, problem & solution, comparison, picture caption, humor, animation.

SLIDE 40 Explain the first point, News Announcement, The picture beside is one example for advertisement announcements contained in the newspaper that may be related to a decrease or increase in capital in the company. This picture explain how PT. TELAGA MAS KALIMANTAN call the extraordinary general meeting of shareholders.

SLIDE 41 Inherent drama Inherent Drama is a characteristic of the product that makes the consumer purchase it For example is In connection with the coming of the month of Ramadan, Marjan syrup products usually advertise tucked in with drama in it.

SLIDE 42 Testimonial and Endorsement On the presumption that people are more likely to buy products other people, people they know, have already bought and liked, marketers the world over have used endorsements and testimonials to promote their products. The first picture is a picture of artist that being awaited by doing an endorsement. And the second picture is showing about testimonies made by the customer after buying a product.

SLIDE 43 Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. The picture beside is an example of a poster that contains message about healthy lifestyle.

SLIDE 44 Problem & Solution Problem and Solution is a pattern of organization where information in a passage is expressed as a dilemma or concerning issue and something that was, can be, or should be done to remedy this issue (solution or attempted solution). In slide 44 there is a picture of an example about problem and solution.

SLIDE 45 Comparison Comparison is the act of comparing two or more people or things. In this slide there is a picture about company try to compare their product to other product.

SLIDE 46 Picture caption Photo captions, also known as cutlines, are a few lines of text used to explain or elaborate on published photographs. In some cases captions and cutlines are distinguished, where the caption is a short title for the photo, while the cutline is a longer, prose block under the caption, generally describing the photograph, giving context, or relating it to the article. Captions more than a few sentences long are often referred to as a "copy block". They are a type of display copy. Display copy also includes headlines and contrasts with "body copy", such as newspaper articles and magazines. Both photos show interesting captions to captivate their readers, both of which can be done both in marketing and only social media.

SLIDE 47 Humour Many movies and TV shows comedies are full of humour, but there might be humour in any show or even any situation. Since different people find different things funny, there are many different senses of humour and types of humour. Some like wordplay, while others might enjoy slapstick. If you're in good humour, you're in a good mood. The message can also be conveyed in the form of humour such as the example picture besides what we usually call a meme.

SLIDE 48 Animation Animation is a method in which pictures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most animations are made with computer generated imagery(CGI). Computer animation can be very detailed 3D animation, while 2D animation can be used for stylistic reasons, low bandwidth or faster real time renderings. Other common animation methods apply a stop motion technique to two and three-dimensional objects like paper cut outs, puppets or clay figures. Messages can also be conveyed or told using animation media such as television cartoons.

SLIDE 49 Slide 49 is showing about advertising proposal. An advertising proposal sets out an advertising agency’s recommendations for an advertising campaign. The proposal may be a response to a brief from an existing client or a pitch to win a campaign against other competing agencies. Clients use the proposal to assess whether the recommendations meet the requirements of the brief and to evaluate the credentials of the agency.

SLIDE 50 And in the slide 50 there is 3 step about how to create an advertising proposal.

SLIDE 51 5 process of creating ads are PRODUCTION STAGE, STAGE OF EDITING, ADVERTISING EQUIPMENT AND TOOLS, DESCRIPTION OF ADVERT DESIGN, BUDGET.

SLIDE 52 3 criteria of good advertising proposal are creativity, all the process, and detail process.

This is our group selfie :

Note : At the top : M. Akbar Vegandra A.L.

From Left to Right : Alvin Arizky, Haekal Fissabilillah, Noer Setiawan, Hadi Rayyan Ghossan.

#advertising #advertisement #content #stayhome #workfromhome #video call #black horse

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linksweb23-blog · 7 years

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18 The Basics Of Video Blogging

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