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marco42james · 5 years

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23 Gsuite Ideas to Excite Your Kids About Learning #iste19 #notatiste19

Eric Curts from Ctrl Alt Achieve

From the Cool Cat Teacher Blog by Vicki Davis

Follow @coolcatteacher on Twitter

Eric Curts @ericcurts teaches us twenty-three ways to use Gsuite tools in our classroom. With ideas for Google Docs, Slides, Sheets, and Drawings for all subjects and ages, you’ll want to scroll down and follow the links in our enhanced show notes.

Angela Watson’s 40 Hour Teacher Workweek program opened this past Saturday, June 15. If you sign up before June 30, you can get the early bird bonus items. This program only opens twice a year and the July cohort is forming now. I’ve gone through the program at it saved me at least 15 hours a week. I’m not down to the 40 Hours some teachers get to, but I’m so much more efficient. Now there are 25K+ teachers who have been through the program and I highly recommend it. Learn more!

Angela also has a free resource to help you write your summer plan that I recommend as very helpful. Enjoy!

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Want some other cool Google Tools ideas?

Google Jamboard

How to Use Google Keep in the Classroom

Mentor Relationships with Google Drive and Google Classroom

How to Make a Yearbook with Google Slides

Hyperdocs How to Tips and Tricks for Teachers

Student Driven Hyperdocs

Hyperdocs Literacy Taskboards and Flipgrid Reading Circles

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Transcript of Episode 516: 23 GSuite Ideas to Excite Your Students about Learning with Eric Curts

VICKI: Many of us are getting ready to introduce the G-Suite of tools in the classroom for those of you who don’t know what that is. That’s all these Google tools. And Eric Curts @ericcurts from Control Alt Achieve and co-leader of their higher Google Educators group has so many fantastic ideas. You’d definitely want to check the transcript and show notes for all of these ideas.

This blog post is being added to 100+ Great Google Classroom Resources for Educators. This resource has a curated list of Gsuite resources, books, and tips.

You’ll definitely want to go to Eric’s website Control Alt Achieve and his YouTube channel.

VICKI: So Eric, give us some cool ways that we can use G-Suite to start of the school year with a punch.

ERIC: What I’m going to take a look at here as we run through these today are just some of the common Google tools that we tend to use but maybe look at them from a different angle and some fun ways they can be used. So why don’t we start off with Google Docs. http://www.controlaltachieve.com/docs

Today, Eric goes through some engaging ideas for using 4 of the Gsuite apps:

Google Docs – http://www.controlaltachieve.com/docs

Google Slides – http://www.controlaltachieve.com/slides

Google Sheets – http://www.controlaltachieve.com/sheets

Google Drawings – http://www.controlaltachieve.com/drawings

ERIC: Most people think of that as Google’s word processing program which obviously it is and that’s a fantastic way for students to write reports and wrote stories on all the normal things. But some fun twists that you can put on this, some folks don’t know that Google Docs support emojis. You can actually insert emojis right from the ‘insert special characters’ menu and it’s going to open up a lot of really fun activities for students.

Idea #1: Write Emoji Stories

Idea #2: Summarize Something You’ve Seen or Read Using Emojis

If you’re looking for a way to get them engaged and excited early on in the year, they can write emoji stories or they can summarize a story or a movie or something they’ve seen recently using emojis.

See: 5 Emoji Activities for Google Docs where Eric describes how to do all of these emoji activities including the emoji math picture shown below.

Idea #3: Use Emojis to Explain Math Variables

ERIC: They can also incorporate this into math. Yes, I used to be a math teacher so I just have a soft spot for math.

[00:02:00]

Emojis can be a great way to replace variables to bring a better concrete understanding of what you’re doing when solving math problems. And then there’s a lot of other possible neat examples. And like you said in the show notes, there’d be links to all of my blog post that go into the specific details on those. But that’s a fun thing.

Emojis help variables come alive and make sense. See Eric’s blog post on emojis in Google docs to learn how to do this.

Idea #4: Black Out Poetry in Google Docs

ERIC: While still on the topic of docs another neat thing to do is to use the highlight tool but not for highlighting. Let’s turn it on its head and use it to black things out. In Google Docs you can use the highlighting tool to do blackout poetry where students start with some text and then remove all the words except what they want to leave for their found poem, you can also use the exact same tool to do summarization.

Idea #5: Article Summarization with Black Out in Google Docs

It’s a process called text reduction strategy which is typically done with a big black marker and an actual piece of paper or an article, but you can do it in Google Docs as well, you can take an article from one of the many excellent websites like DOGO News, throw that in there and have the students go through and remove everything that’s not critical so that they end up with their summarization of the article. It’s a great way to help move students toward those summarization skills.

Read More: Improve Reading Comprehension with Google Docs “Black Out”

Idea #6: Choose Your Own Adventure Stories

Beyond that, lots of other fun things you can do include creating choose your own adventure stories. Create one for students to work together in a group where they write a story and use hyperlinks inside of the doc to jump to different pages as they write their choose your own adventure stories.

Those are just a couple of Docs ideas.

Read More: Choose Your Own Adventure Stories with Google Docs

Idea #7: Teach Anchors and Hyperlinks

VICKI: And plus, choose your own adventure, we give you the ability to teach about anchors and teach about hyperlinks. There are so many things you can do with these ideas. I love them, Eric.

A hyperlink links to another web page. (Just go to insert –> Hyperlink.) However, an anchor links within the document. This lets you skip down a long page. I do this an easy way in a long document by making headings. Then, insert a table of contents. The headings automatically become anchors. You can also insert anchors manually. they are a big time saver for students and teaches on long documents, for example, if you’re writing a book.

ERIC: Absolutely.

VICKI: Okay, what’s next?

ERIC: Sure. Let’s jump over to Google Slides. http://www.controlaltachieve.com/slides

A lot of times we think of Google slides as the presentation tool, which of course it is, and there’s nothing wrong with that, please don’t get me wrong. It’s fantastic for kids to just do a presentation. Stand up in front of the class, do a book talk or talk about their explorer or their animal. But there’s a lot of other fun things you can do with slides.

Idea #8: Comic Strips with Google Slides

[00:04:00]

ERIC: One way to do is to create comic strips with Google Slides. And what you can do is think of each slide as a different panel of the comic strip. And students could then insert clip art and animations and speech bubbles. And when they then published that to the web you’ve got an online animated comic strip, whether it’s to explain a vocab term or science concept or retell part of a story.

Read more: Creative Slide Uses for Students

Idea #9: Create eBooks or Storybooks with Google Slides

In the same vein you can create eBooks or storybooks with Google Slides where each slide is a page of the eBook and you are allowed to change the page dimensions, it doesn’t have to be the normal landscape. You can make it portrait, you can make a square to make it whatever size book you want.

Read: Google Slides for Student Created Storybooks

Idea #10: Create Stop Motion Animations in Google Slides

Other fun things include stop motion animation. This is a fun trick you can do with slides where basically you just speed up the slide show by hacking the URL just a little bit on the presentation so that you get each slide going by maybe a quarter of a second and you can either take actual photographs using the built-in webcam of your Chromebook or whatever device you have or you can just add images and move them around from one slide to the other.

Read: Stop Motion Animation with Google Slides

Idea #11: Dr. Seus Manipulative Slide Show

But, again, it’s another great creative way for kids to tell stories or express their understanding. Beyond that, some other fun things you can do especially with the little ones – I do have a bunch of manipulative type slide shows. We’ve got a one-fish, two-fish, red-fish, blue-fish sorting activity, that’s great when you’re doing Dr. Seuss stuff.

Read: “One Fish, Two Fish, Red Fish, Blue Fish” Sorting with Google Slides

Idea #12 Build a Snowman Creation and Writing Activity with Google Slides

I’ve also got a Build a snowman one. You may want to hang off on that a little bit further into the winter month, there’s great template that allows students to build their own snowman with a wide collection of eyes and noses and mouths and ears and hats and all sorts of other things. And so they copy and paste those onto their snowman and then there’s a box where they write a little story about what their snowman has done that day or what he’s going to be going off to do.

So lots of real fun things that you could do with slides besides just a traditional presentation.

Read: Build a Snowman with Google Slides

Idea #13: Pixel Art in Google Sheets

VICKI: Now, all these hacks, you have cute little videos and tutorials and things to help us. So we’re just giving you teachers an overview and then you could pick what you want. So do we have time for another?

[00:06:00]

ERIC: Sure. Google Sheets is another fun one. We usually think of Google Sheets as something for math or for doing charts and graphs and it certainly is. Don’t forget that it’s always great for that. But it’s also a great way to do things like pixel art. I have a template that you can use where you simply put in some letters there and it creates a colored in box for each one of those and you can make pixel art.

Read: Pixel Art Activities for Any Subject with Google Sheets

Idea #14: Random Writing Prompt Generator with Google Sheets

ERIC: Or how about language art with Google Sheets? Absolutely. Sheets are great for randomization.

So I’ve got two templates for random writing prompt generators. One gives works being randomly put together…

Read: Random Writing Prompt Generator with Google Sheets

Idea #15: Random Emoji Writing Prompt Generator

ERIC: …another one is random emojis being put together. And both places, it allows you to generate a whole bunch of random writing prompts that will be great for journal entries, short stories or poems.

Read: Emoji Writing Prompt Generator with Google Sheets

Idea #16: Create Graphic Organizers with Google Drawings

ERIC: Beyond that, if we can still squeeze something in I’ll throw in Google Drawings. http://www.controlaltachieve.com/drawings

One of my favorites, I think it’s overlooked a lot of times because it’s kind of hidden down in the menus there but Google Drawings is a great way to do loads of things including graphic organizers…

Read: Language Arts Graphic Organizers with Google Drawings

Idea #17: Create Interactive Posters with Google Drawings (These are like Thinglink)

ERIC: …interactive images which is like ThingLink, people are familiar with that. You can use Google Drawings to make images and put hyperlinks on that branch out to videos and websites and additional information.

Read: Googlink: Creating Interactive Posters with Google Drawings

Idea #18: Magnetic “Drag and Drop” Poetry

ERIC: Google drawings is a great way for creativity with magnetic poetry, drag and drop poetry. It’s also fantastic for math.

Read: Eric has two articles on magnetic poetry

Idea #19: Use Manipulatives and Tangrams in Google Drawings

ERIC: A lot of great manipulatives and interactives you can do such as teaching congruent figures and similar figures, partitioning shapes…

Read: Pattern Block Templates and Activities with Google Drawings

Idea #20: Download Templates to Teach Shapes and Algebra So You Don’t Have to Create Them Yourself

ERIC: we’ve got algebra tile, pattern blocks, lots and lots of templates that I’ve created that you can just hit the ground running with those.

Read: 11 Ways to Teach Math with Google Drawings

Idea #21: Create Greeting Cards Using Google Drawings

ERIC: But Google Drawing also services well as a desktop publishing tool because it really isn’t something built into Google Suite that quite does what Microsoft publisher does. And so Drawings is a nice stand in for that for things like creating greeting cards, I’ve got a couple of templates for that…

Read: How Your Students Can Use Google Drawings to Make Greeting Cards

Idea #22: Make Motivational Posters in Google Drawings

ERIC: as well as making educational, motivational posters. We’re used to those big black posters with the big picture and word at the bottom with a neat saying. Those can be done for actual motivation topics or you can pick a vocab term of the week and then add an appropriate image to go with it and a definition in your own terms.

Read: Have Students Create Educational “Motivational Posters” with Google Drawings

Idea #23: Explore Templates on Eric’ Site

[00:08:00]

ERIC: And all of those again, those templates are all available on the control of the ControlAltAchieve.com website.

Read: Here is an index of templates on Eric’s site. What a fantastic resource!

VICKI: Teachers, I know your mind is blown but here’s the thing, you’ve all got great ideas, whether it’s emojis for variables in algebra there’s so many ideas. So one of the greatest things to do with kids is to show them something they’ve never seen before. And the best time to do that is in the first week or two of school. Blow their minds.

Follow the links in the show notes and I love Eric website particular because he shows us how to do stuff but also all the free templates. I have been tweeting out and sending out stuff of his all day, the day we’re taping here just because I love it. It’s great resource for G-Suite. And good luck with back to school. And get in there and use these tools and have some fun.

Thank you for listening to the Ten-minute Teacher Podcast. You can download the show notes and see the archive at coolcatteacher.com/podcast. Never stop learning.

[End of Audio 0:09:43]

[Transcription created by tranzify.com. Some additional editing has been done to add grammatical, spelling, and punctuation errors. Every attempt has been made to correct spelling. For permissions, please email [email protected]]

Bio as Submitted

Eric has been in education for 25 years, and is currently serving as a Technology Integration Specialist for the Stark Portage Area Computer Consortium in Canton, Ohio where he oversees Google Apps for Education implementation, training, and support, as well as online learning and other technology integration initiatives.

Eric is an authorized Google Education Trainer and a Google Certified Innovator and provides Google Apps training to schools, organizations, and conferences throughout Ohio and across the country. He is a co-leader of the Ohio Google Educator Group (GEG) at tiny.cc/geg-ohio and runs the award-winning blog www.ControlAltAchieve.com where all of his Google Apps and edtech resources can be found. Eric is married with four children.

Disclosure of Material Connection: This episode includes some affiliate links. This means that if you choose to buy I will be paid a commission on the affiliate program. However, this is at no additional cost to you. Regardless, I only recommend products or services I believe will be good for my readers and are from companies I can recommend. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” This company has no impact on the editorial content of the show.

The post 23 Gsuite Ideas to Excite Your Kids About Learning #iste19 #notatiste19 appeared first on Cool Cat Teacher Blog by Vicki Davis @coolcatteacher helping educators be excellent every day. Meow!

from Cool Cat Teacher BlogCool Cat Teacher Blog https://www.coolcatteacher.com/23-gsuite-ideas-to-excite-your-kids-about-learning-iste19-notatiste19/

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jeffrmayhugh · 4 years

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WOW!!! BITCOIN GOLDEN CROSS IMMINENT!!! | GREAT DEPRESSION 2.0 INCOMING!!

VIDEO TRANSCRIPT

In this video, the Bitcoin Golden Cross is getting closer and closer. And also the Atlanta Fed estimated that the data so far in the second quarter suggests a drop of U.S. GDP of forty-two percent. This is worse than the Great Depression. And if you think that that sounds interesting, that I think they should. Hello, yes, welcome to the moon. My name is Khalid. I’m here to bring you this Bitcoin video and look at this. It would seem that Bitcoin is currently testing this very, very important resistance. As you can see right here, Bitcoin has tested this one spec there and also wants it there and all the way back there. So we know that is a very, very significant resistance because it actually started all the way back here in 2017. Now, if we were to break through here, then, just like I’ve said before, that would be, of course, a very, very bullish turn of events for Bitcoin. But let’s take a look at also the support, because if we were to get rejected here, which is, of course, possible, then it is possible that people might be heading down for another leg down like this. I would say that regardless of what happens in the future, I think that the 200-week moving average and this yellow support line here that ranges since back in 2017 is going to hold support no matter what. I think there’s just too much support in this area here. As you can see, the two hundred weekly has been holding us support forever, actually, in Bitcoin. Bitcoin has never really broken below. It’s more than just a week like we saw back here. So basically, we can just draw a line here and we can know with a pretty high degree of certainty that Bitcoin is just never going to go below this level. And this means that Bitcoin, it’s a very, very low risk of Bitcoin going back below six point two thousand dollars. That is my opinion. We can test six point two K, but I don’t think it’s very likely at all that Bitcoin will go below it. All right. Let’s go to the daily time from now, because this was the week, the time frame, because look at this. We are now very, very close to this golden cross where the 15 or the green moving average moves above the 200 moving average, which is these this red moving average. We can also see how the red and orange line is converging. So it’s the two hundred and the one hundred. And basically we are seeing a very bullish momentum here in the moving averages as we see the 50 moves above. Both of these two levels. And we’re also seeing the 20 daily showings us very healthy support here. Bitcoin bounced off of it right there. And I think that as long as we’re above the 20 daily Bitcoin will remain in this bull trend that we’ve seen here. We’ve seen a big contest this level many times here and there. The opposite happens in a downturn as easy here. Bitcoin tested it as resistance right there. Got rejected. And you see exactly what happened after that. So we know that Bitcoin is in a bull trend and Bitcoin is showing us that the momentum is going to the upside. If Bitcoin gets a daily close below the 20 days, then I would start to get a little bit more cautious here and I would probably look towards a potential correction, at least down to backtests, the 200 days and the one hundred daily here at eight thousand. But up until then, I’m going to remain bullish as I’ve been here for the past few weeks because the momentum shows us the trend. And remember that the trend is your friend. And yesterday I talked about the Jerome Powell and the fact that he was talking to 60 Minutes about tall. They are creating currency out of nothing. And this is something that I believe is true. People who call Bitcoin a scam probably have no idea how U.S. dollars are created. And you guys enjoyed this tweet because he got one point 4000 likes. That’s a huge amount of engagement. Thank you so much, guys. And I think this is true. People calling Bitcoin a scam. They have no idea that the biggest scam maybe in human history is the monetary system we’re living in. I mean, it is the biggest scam. How could something be possibly bigger? I mean, people said that Bitcoin act was one of the world’s biggest scams. And some other people are now saying that one coin is maybe the biggest Ponzi or the biggest scam in history or one of the biggest. But nothing can come close to the central banking system, into the banking system as a whole, because you cannot even measure it in dollars, because basically dollars come from this system. So, yeah, you cannot really compare it to anything else. It is. It is literally the biggest scam in human history. And if you think that Bitcoin is the best alternative to that system, please go down and leave it thumbs up below this video. Let’s see if we could push this video to three thousand likes. Yesterday’s video got very close to 3000. Let’s see if this one can get three thousand. And here is another tweet that you guys enjoyed when you go over to Bitcoin dot com. And when you click buy Bitcoin, you’re directed to. Age to buy Bitcoin cash. So, Roger. There it’s quite obvious that you are trying to scam people into buying Bikash when they are trying to buy Bitcoin for newbies. This is very, very confusing, of course. And down here, you have an example of this. When you click buy Bitcoin, you get your buy Bitcoin cash with a credit card and you are basically recommended to buy a Bikash instead of Bitcoin. And everyone who is a beginner who doesn’t even understand what Bitcoin is when they tried to buy Bitcoin. It’s very, very easy for them to get fooled by this Web site, which is ranking very, very high on Google to buy bitcoin. So I really, really hope that Google might punish this Web site in the future, give them some penalty to rank lower because they are deliberately deceiving people. And usually, Google tries to give a penalty to these kinds of Web sites. So let’s hope that they do that. There is probably some way you can also report Web sites. If you know how to do that, please leave a comment down below. And if you do know how to report, you can also just go and report Bitcoin dot com to make sure that we show them that we don’t agree with the marketing that they are using here. And next up, this is of On Shein Analytics from Glass Nod. And here we have a graph showing us the V exchange balance or basically how much Bitcoin is on exchanges. And this metric is currency reaching a new one year low. So basically, people are not keeping Bitcoin on exchanges. And this is a good thing because this means that fewer people have Bitcoin that are easily accessible to sell. Usually, when one people sell a send bitcoin to exchanges, it is usually because they have the intent to sell when they withdraw from exchanges. They basically have less intends to sell and probably they intend to do. And here we have another good trend we’re seeing. The Bitcoin address is with more than one Bitcoin is reaching a new All-Time High. And we are seeing more and more people accumulating and reaching this big goal of. Yeah, basically having one Bitcoin. Please leave a comment down below if this is your goal. And if you’ve already reached it, if you hold more than one Bitcoin, you can go down and also leave a thumbs up. And let’s take a look at yet another glass node chart. And by the way, if you do want to try a glass node, it is completely free. I have a link in the PIND comment and in the description, you can just go and click the link to see this chart here. This is the hash rate. And there we can see that Evers’s the having. We did see a big plunge in the hash rate. However, we did only see a plunge back down to the levels we were approximately two months ago. So nothing extraordinary at all. Many sceptics, many bears told us that maybe the hash rate is going to completely collapse. But this is just not the case at all. And as you also may know, Bitcoin has something that is called the difficulty adjustment. So when hashmark goes down, the difficulty will eventually adjust. So blocks continue to be added approximately every 10 minutes. And if the hash rate were to go up very, very rapidly, then the difficulty will adjust once again, because maybe in that case, blocks will start getting added too quickly. So the difficult adjustment will always automatically adjust. So that blocks get added on average every 10 minutes. This is extremely powerful. This means that Bitcoin is this self-regulating system where there is no need for anyone to control anything because Bitcoin is regulating itself. It’s extremely, extremely interesting and unique. You don’t find this anywhere else in the world. And next up, according to Goldman Sachs, India’s economy will shrink 45 percent this quarter and suffer a brutal recession this year. And India is not alone in getting these dramatic and very bearish forecasts. We’re seeing a downturn for the whole world economy. And we can also see here that Powell of the Federal Reserve says that the American GDP could shrink more than 30 percent. But he doesn’t see another depression. However, if we scroll down, you can see here that the Atlanta Fed estimated on Friday that the data so far in the second quarter suggests a drop in GDP of forty-two percent. That would be far and away from the worst the U.S. has ever seen, basically much worse than the Great Depression. Still, Jerome Powell tells us that. So in the long run, I would say that the U.S. economy will recover. And he also says that we’ll get back to the place we were in February. We’ll get to an even better place than that. I’m highly confident in that. And it won’t take that long to get there. So he’s very, very bullish on the U.S. economy, even though we’re seeing the worst numbers since the Great Depression. And he doesn’t even expect another depression, even though most of the metrics are pointing towards much worse numbers than back in the previous Great Depression. So I think it’s probably more reasonable to expect the Great Depression 2.0. But what do you guys think? Please leave your comments down below. And if you haven’t seen this video, that’s it right there right now. Now, see you guys tomorrow.

source https://www.cryptosharks.net/bitcoin-golden-cross-imminent-great-depression/ source https://cryptosharks1.tumblr.com/post/618731716252696576

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cryptosharks1 · 4 years

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WOW!!! BITCOIN GOLDEN CROSS IMMINENT!!! | GREAT DEPRESSION 2.0 INCOMING!!

VIDEO TRANSCRIPT

source https://www.cryptosharks.net/bitcoin-golden-cross-imminent-great-depression/

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scottmapess · 4 years

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WOW!!! BITCOIN GOLDEN CROSS IMMINENT!!! | GREAT DEPRESSION 2.0 INCOMING!!

VIDEO TRANSCRIPT

source https://www.cryptosharks.net/bitcoin-golden-cross-imminent-great-depression/ source https://cryptosharks1.blogspot.com/2020/05/wow-bitcoin-golden-cross-imminent-great.html

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heatherrdavis1 · 4 years

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WOW!!! BITCOIN GOLDEN CROSS IMMINENT!!! | GREAT DEPRESSION 2.0 INCOMING!!

VIDEO TRANSCRIPT

Via https://www.cryptosharks.net/bitcoin-golden-cross-imminent-great-depression/

source https://cryptosharks.weebly.com/blog/wow-bitcoin-golden-cross-imminent-great-depression-20-incoming

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ethicsustinvest · 4 years

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PODCAST: Stocks, Bonds, Funds for Climate Change. More…

Covered are some of the best stocks, bonds, funds for climate change action and remediation. The picks come from great ESG, renewable energy and infrastructure analysts at Kiplinger, The Motley Fool and Zacks. Also, what’s one of the best renewable energy dividend stocks? Want to know the best gun-free funds to invest in America? More

PODCAST: Stocks, Bonds, Funds for Climate Change. More…

Transcript & Links, Episode 27, March 13, 2020

Hello, Ron Robins here. Welcome to podcast episode 27 for March 13, 2020, titled “Stocks, Bonds, Funds for Climate Change. More…”—presented by Investing for the Soul. investingforthesoul.com is your site for vital global ethical and sustainable investing news, commentary, information, and resources.

Remember that you can find a full transcript, links to content – including stock symbols – and bonus material at this episode’s podcast page located at investingforthesoul.com/podcasts.

And, Google any terms that are unfamiliar to you.

Despite the market turmoil, we should know that there is a future and some stock market sectors will shine in the years ahead. And, hopefully, some of the companies and sectors covered in these podcasts will be among the winners.

Now to this episode.

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1) Stocks, Bonds, Funds for Climate Change. More…

I want to lead with articles that review some stocks, bonds, funds for climate change.

First, this article titled 6 Stocks, 3 Bond Funds That Are Good for the Environment and Your Portfolio by Nellie Huang and John Waggoner. It appeared on the Kiplinger site.

Their first pick is Darling Ingredients (DAR)… which they say, “collects food waste and various animal by-products and transforms it all into more useful things for customers in the food, animal feed and fuel industries, among others.” End quote.

The second company is Waste Management (WM) quote “The firm is the largest trash collector (and disposer) in North America. It owns 252 solid waste landfills, 132 recycling facilities and 314 transfer stations, which consolidate, compact and transport waste to landfills… We should note that Waste Management has plenty of competition. Nor is the stock cheap.” End quote.

The third company is TPI Composites (TPIC) which Huang and Waggoner say “makes propellers for the wind industry that are strong, light and very, very large… TPI is also entering the fast-growing electric vehicle market, making light, high-strength electric bus bodies.” End quote.

Fourthly is First Solar (FSLR) which the writers say is “one of the brightest lights in the photovoltaic solar energy industry. And in the volatile world of solar stocks, it’s probably the safest bet. ‘It’s the ExxonMobil of solar,’ says fund manager Waghorn, whose fund owns the stock…” End quote.

Then their fifth pick is, quote, “Nutrien (NTR), a Canadian firm whose stock trades on the New York Stock Exchange, is the world’s largest fertilizer company.” End quote.

And finally, they write about Xylem (XYL) which quoting them, “provides equipment and services that address the full water cycle, from collection to distribution and use, to the return of water to the environment.” End quote.

Huang and Waggoner’s recommended bond funds

Now to Huang and Waggoner’s recommended bond funds. They begin with their first pick which is the IShares Global Green Bond (BRGN). Quoting them they say it “opened in 2018 [and this] exchange-traded fund invests in investment-grade sovereign and government-related debt, corporate bonds, and securitized IOUs denominated in local currencies in countries around the world… And all bonds in the fund are either branded ‘green’ or meet standards set by financial firm MSCI…” End quote.

Continuing, their second choice is the VanEck Vectors Green Bond (GRNB), launched in 2017, and yields a more robust 2.40%...

And their last pick, quoting them is the “TIAA-CREF Green Bond (TGROX) launched in 2018 lead manager Stephen Liberatore has been picking socially and environmentally oriented bonds for more than a decade.” End quote.

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2) Stocks, Bonds, Funds for Climate Change. More…

Nellie Huang and John Waggoner have also written Funds That Prosper From Fighting Climate Change. They are:

1) Invesco WilderHill Clean Energy ETF (PBW) 2) Invesco Solar ETF (TAN) 3) First Trust Global Wind Energy (FAN) 4) VanEck Vectors Environmental Services (EVX) 5) IShares MSCI ACWI Low Carbon Target ETF (CRBN) 6) SPDR S&P 500 Fossil Fuel Reserves Free (SPYX) 7) SPDR MSCI EAFE Fossil Fuel Reserves Free 8) Green Century Balanced (GCBLX) 9) Artisan Mid Cap (ARTMX) 10) Dodge & Cox Stock (DODGX)

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3) Stocks, Bonds, Funds for Climate Change. More…

Besides the environment, another popular theme for ethical and sustainable investors are infrastructure stocks. Scott Levine at the Motley Fool states his top picks in an article titled 3 Top Infrastructure Stocks to Watch in March. His choices are:

1) American Water Works (NYSE: AWK), he writes that “American Water Works is the largest publicly traded water and wastewater treatment utility company in the United States.” End quote.

2) Brookfield Infrastructure Partners (NYSE: BIP), Mr. Levine says that “For infrastructure-oriented investors who are seeking a diversified approach, Brookfield Infrastructure Partners is a viable option.” End quote.

And 3) NV5 Global (NASDAQ: NVEE), he says “will appeal to dividend-minded investors. The company's board of directors recently approved a 7% increase to the quarterly distribution, which is now $0.54 per unit.” End quote.

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4) Stocks, Bonds, Funds for Climate Change. More…

In my last podcast, I covered a story listing the top ten most held stocks in ESG funds. Well three of them are again listed in this article titled 8 of the Best Stocks to Buy for ESG Investors written by Josh Enomoto and published on the InvestorPlace site. So, I’m just going to cover the five in Mr. Enomoto’s article that wasn’t covered previously.

They are Home Depot (NYSE: HD), Emcor Group (NYSE: EME), Nike (NYSE: NKE), and Hasbro (NASDAQ: HAS).

For Home Depot he says, “The company specializes in the home goods and renovation industry… Home Depot [sources] most of their wood from right here in the U.S. Also noteworthy is the “company’s efforts toward diversity.” End quote.

On Emcor Group, Mr. Enomoto writes that “First, Emcor has adopted several environmentally sustainable practices in its operations… Additionally, the company leads in reducing waste as well as monitoring its carbon footprint.” End quote.

For Nike, he says that “Social justice advocates have pressured Nike for years regarding accusations of sweatshop labor... On the other end of the spectrum, Nike stock wins out on the environmental sustainability segment.” End quote.

Regarding Hasbro Mr. Enomoto has this to say, that “With my last idea for stocks to buy, I’m going to go with the riskiest name, toymaker Hasbro. Obviously, Hasbro stock is not a name for the risk averse… However, if sustainability ranks highly for your portfolio considerations, then you may want to pick up the discount in Hasbro stock.” End quote.

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5) Stocks, Bonds, Funds for Climate Change. More…

Looking for a high yielding renewable energy stock? Well, Matthew DiLallo has one for you. His post is titled Why I Just Bought This High-Yielding Renewable-Energy Stock and appeared on the Motley Fool site.

He says this stock, Clearway Energy (NYSE: CWEN)(NYSE: CWEN.A) “Owns and operates a portfolio of clean power-generating assets… [that] sells [its power]… to end users under long-term, fixed-rate contracts… Those agreements provide the company with relatively predictable cash flow, which gives Clearway Energy the money to pay a dividend -- which currently yields 3.9% -- and expand its clean energy portfolio.” End quote.

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3 Weapon-Free Funds for Ethical Investing

Gun violence is problematic almost everywhere and a major concern for many ethical and sustainable investors. So it’s welcome that Zacks analyst Nitish Marwah writes an article titled 3 Weapon-Free Funds for Ethical Investing.

His first pick is, quote, “New Alternatives Fund Class A (NALFX) [that] invests in companies that contribute to a sustainable environment… has an annual expense ratio of 1.12%, which is below the category average of 1.30%. The fund has three and five-year returns of 16.2% and 10.6%, respectively.” End quote.

Next pick is Pax Ellevate Global Women’s Leadership Fund Individual Investor Class (PXWEX) which Mr. Marwah says “seeks returns on investment that exceed the price and yield performance of the Pax Global Women's Leadership Index. The fund invests more than four-fifths of its assets in securities of the components of the Women's index. [It] has an annual expense ratio of 0.81%, which is below the category average of 1.10%. The fund has three and five-year returns of 12.1% and 9.1%, respectively.” End quote.

Finally, the Calvert Global Water Fund Class A (CFWAX). Mr. Marwah writes “tracks the performance of the Calvert Global Water Research Index. The fund normally invests the majority of its assets in equity securities of domestic as well as foreign companies from the water industries or are involved in water-related service and technologies. [It] has an annual expense ratio of 1.24%, which is below the category average of 1.36%. The fund has three and five-year returns of 8.3% and 6.6%, respectively.” End quote.

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Ending Comments

Well, these are my top news stories and tips for ethical and sustainable investors over the past two weeks.

And to get all the links, stock symbols and more, or to read the transcript of this podcast and with additional information too, please go to investingforthesoul.com/podcasts and scroll down to this episode.

Also, be sure to click the like and subscribe buttons in iTunes/Apple Podcasts or wherever you download or listen to this podcast.

And, please click the share buttons to share this podcast with your friends and family. That way you can help promote not only this podcast but ethical and sustainable investing globally. So, let’s help create a better world with our investments!

Contact me if you have any questions.

Thank you for listening.

Talk to you again on March 27. Bye for now.

Click here to download the episode

#water #burger #Unilever #Nestlé #investing #ethical #ESG #sustainable #Morningstar #investors #bonds #stock #ETF #fund #vegan #vegetarian

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donnafmae · 5 years

Text

Why You Must Know about the New Evergreen Googlebot – Here’s Why #217

Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community?

In this episode of the popular Here’s Why digital marketing video series, Eric Enge, together with Google’s Martin Splitt, explains of the new evergreen Googlebot in search including rendering hash URLs, <div> tags, and infinite scroll.

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Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.

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Transcript

Eric: Hey, everybody. My name is Eric Enge and today I’m excited to bring to you Martin Splitt, a Google Webmaster trends analyst based out of Zurich, I believe.

Martin: Yes.

Eric: Say hi, Martin.

Martin: Hello, everyone. Very nice to be here. Thank you very much, Eric, for the opportunity to be a guest here as well. And yes, I am, in fact, based in Zurich.

Eric: Awesome. Great. Today, we want to talk a little bit about what happened to Google I/O related to the announcement that Googlebot became evergreen, which means that it will be on an ongoing basis on the latest version of Chrome— in this case, Chrome 74, for right now. So, what are some of the things that that means, and what are some of the things that still won’t be supported as a result of this move?

Martin: What it means is that we now support many, many features. I think it’s 1,000 features or so that haven’t been supported beforehand. I think most notably, ES 2015 or ES 6, and onwards. We have now upgraded to a modern version of JavaScript. A lot of language features are now supported by default; a bunch of new web APIs are supported, such as the intersection observer or the web components APIs version, one of which are the stable ones. That being said, there is a bunch of stuff that just doesn’t make sense for Googlebot and that we continue not to support. To give you examples, there is the service worker. We’re not supporting that because users clicking onto your page from the search result might never have been there beforehand. So, it doesn’t make sense for us to run the service worker who is basically caching or which is basically caching data for later visits. We do not support things that have permission requests such as webcam or the geolocation API or push notifications. If those block your content, Googlebot will decline these requests, and if that means that your content doesn’t show up, it means that Googlebot doesn’t see your content either. Those are the most important ones. Also, Googlebot is still stateless. That means we’re still not supporting cookies, session storage, local storage or IndexedDB across page load. So, if you wanna store data in any of these mechanisms, that is possible, but it will be cleared out before the next URL or the next page comes on.

Eric: Got it. There are some other common things that I’ve seen that people do that maybe you could comment on. I’ll give you three. One is putting or having URLs that have hash marks in them and rendering that as separate content. Another one is infinite scroll, and then a third one is links, implemented as <div> tags.

Martin: All of the examples you gave us, we have very good reasons not to implement. The hash URLs—the issue there is that you’re using a hack. The URL protocol was not designed to be used that way. The hash URL— the fragments these bits with a hash in front of them—they are supposed to be a part of the page content and not different kinds of content. Using hash URLs will not be supported still. Using links in things that are not links, like buttons or <div> tags or anything else, would still not be supported because we’re not clicking on things—that’s ridiculously expensive and also a very, very bad accessibility practice. You should definitely use proper links. What was the third one?

Eric: Infinite scroll.

Martin: Yes, infinite scroll is a different story. Googlebot still doesn’t scroll, but if you’re using techniques such as the Intersection Observer that we are pointing out in our documentation, I highly recommend using that and then you should be fine. You should still test it and we need to update the testing tools at this point. We’re working on that sooner rather than later. But generally speaking, lazy loading and infinite scroll is working better than before.

Eric: One of the things that I believe is still true is that the actual rendering of JavaScript-based content is deferred from the crawl process. So, that also has some impact on sites. Can you talk about that?

Martin: Yes. Absolutely. As you know, we have been talking about this last year as well as this year. Again, we do have render queue. It’s not always easy to figure out when rendering is the culprit or when crawling is the culprit because you don’t see the difference necessarily or that easily. But basically, we are working on removing this separation as well, but there’s nothing to announce at this point. If you have a site that has a high-frequency change of content—let’s say, a news site where news stories may change every couple of minutes—then you are probably well off considering something like server-side rendering or dynamic rendering to get this content seen a little faster. If you are a site like an auction portal, you might want to do the same thing. Basically, if you have lots of pages—and I’m talking about millions—that content basically continuously changes. Then you probably want to consider an alternative to client-side rendering.

Eric: Right. One of the things that used to be recommended was this idea of dynamic rendering. If you have one of these issues where you’re using infinite scroll or you have real-time content or some of the other things that we talked about, dynamic rendering allows a already pre-rendered, if you will, version of the content to be delivered to Googlebot. Is that something that you still recommend?

Martin: It’s not a recommendation, per se. If you can make the investment in server-side rendering or server-side rendering in hydration or pre-rendering, where pre-rendering means if you have a website that only changes so often and you know when it changes. Let’s say you have a marketing site that you update every month—then you know when you have the update, so you could use your JavaScript to be run whenever you deploy something new on your site and then create static HTML content from it. We recommend making these investments as a long-term strategy because they also speed up the experience for the user, whereas dynamic rendering only speeds it up or makes it more plausible for crawlers and not for users, specifically. It’s more a work around than a recommendation, but it still can get you out of hot water if you can’t make the investment in server-side rendering, pre-rendering or server-side rendering in hydration yet, or if you are basically on the way there but need something for the interim.

Eric: Awesome. Any final comments about JavaScript before we wrap up?

Martin: I would love to see more people experimenting and working with JavaScript rather than just downright disregarding it. JavaScript brings a lot of cool features and fantastic capabilities to the web. However, as it is with every other tool, if you use it the wrong way then you might hurt yourself.

Eric: Awesome. Thanks, Martin.

Martin: You’re welcome, Eric.

Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

from Marketing https://www.stonetemple.com/you-must-know-about-new-evergreen-googlebot-heres-why/ via http://www.rssmix.com/

#Digital Marketing

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davidrsmithlove · 5 years

Text

Why You Must Know about the New Evergreen Googlebot – Here’s Why #217

Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community?

youtube

Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

Resources

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Transcript

Eric: Hey, everybody. My name is Eric Enge and today I’m excited to bring to you Martin Splitt, a Google Webmaster trends analyst based out of Zurich, I believe.

Martin: Yes.

Eric: Say hi, Martin.

Martin: Hello, everyone. Very nice to be here. Thank you very much, Eric, for the opportunity to be a guest here as well. And yes, I am, in fact, based in Zurich.

Eric: Infinite scroll.

Eric: Awesome. Any final comments about JavaScript before we wrap up?

Eric: Awesome. Thanks, Martin.

Martin: You’re welcome, Eric.

Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

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dillenwaeraa · 5 years

Text

Why You Must Know about the New Evergreen Googlebot – Here’s Why #217

Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community?

youtube

Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

Resources

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Transcript

Eric: Hey, everybody. My name is Eric Enge and today I’m excited to bring to you Martin Splitt, a Google Webmaster trends analyst based out of Zurich, I believe.

Martin: Yes.

Eric: Say hi, Martin.

Martin: Hello, everyone. Very nice to be here. Thank you very much, Eric, for the opportunity to be a guest here as well. And yes, I am, in fact, based in Zurich.

Eric: Infinite scroll.

Eric: Awesome. Any final comments about JavaScript before we wrap up?

Eric: Awesome. Thanks, Martin.

Martin: You’re welcome, Eric.

Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

from Marketing https://www.stonetemple.com/you-must-know-about-new-evergreen-googlebot-heres-why/ via http://www.rssmix.com/

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heavenwheel · 5 years

Text

Why You Must Know about the New Evergreen Googlebot – Here’s Why #217

Google made an announcement at Google I/O in early May of 2019 that Googlebot is now evergreen. What does it mean for the search community?

youtube

Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

Resources

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

Transcript

Eric: Hey, everybody. My name is Eric Enge and today I’m excited to bring to you Martin Splitt, a Google Webmaster trends analyst based out of Zurich, I believe.

Martin: Yes.

Eric: Say hi, Martin.

Martin: Hello, everyone. Very nice to be here. Thank you very much, Eric, for the opportunity to be a guest here as well. And yes, I am, in fact, based in Zurich.

Eric: Infinite scroll.

Eric: Awesome. Any final comments about JavaScript before we wrap up?

Eric: Awesome. Thanks, Martin.

Martin: You’re welcome, Eric.

Don’t miss a single episode of Here’s Why. Click the subscribe button below to be notified via email each time a new video is published.

Subscribe to Here’s Why

See all of our Here’s Why Videos | Subscribe to our YouTube Channel

from Digital https://www.stonetemple.com/you-must-know-about-new-evergreen-googlebot-heres-why/ via http://www.rssmix.com/

0 notes

readersforum · 5 years

Text

YouTube SEO: How to Optimize Videos for YouTube Search in 2019

New Post has been published on http://www.readersforum.tk/youtube-seo-how-to-optimize-videos-for-youtube-search-in-2019/

YouTube SEO: How to Optimize Videos for YouTube Search in 2019

As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.

That content was once largely limited to the written word. Today, that’s no longer the case.

Today, a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos.

That last part — video — continues to be on the rise. According to the 2018

And with the rise of other content formats comes the need to optimize them for search. One increasingly important place to do that is on YouTube, a video distribution website used by the masses — HubSpot included.

But how does YouTube SEO work? What are the steps you need to take to optimize your YouTube channel for search? We’ve outlined some major tips and tools below.

YouTube SEO Tips

Rename your video file using a target keyword.

Insert your keyword naturally in the video title.

Optimize your video description.

Tag your video with popular keywords that relate to your topic.

Categorize your video.

Upload a custom thumbnail image for your video’s result link.

Use an SRT file to add subtitles & closed captions.

Add Cards and End Screens to increase your YouTube channel’s viewership.

1. Rename your video file using a target keyword.

Just like you would when optimizing written content, you’ll use an SEO tool to first identify keywords you’d like your video to focus on (you can browse popular YouTube SEO tools below these tips, or just click that link earlier in this sentence).

With a keyword identified, the first place you should put it is your video file — before you even upload it to YouTube. Why? YouTube can’t actually “watch” your video to see how relevant it is to your target keyword, and as you’ll learn in the tips below, there are only so many places you can safely insert this keyword on your video’s viewing page once it’s published. But, YouTube can read your video’s file name and all the code that comes with it when it’s uploaded.

With that in mind, replace the “business_ad_003FINAL.mov” file name (don’t be embarrassed … we’ve all been there during post-production) with your desired keyword. If your keyword is “house painting tips,” for example, your video’s file name should be “house-painting-tips” followed by your preferred video file type (MOV, MP4, and WMV are some of the most common that are compatible with YouTube).

2. Insert your keyword naturally in the video title.

When we search for videos, one of the first things that our eyes are drawn to is the title. That’s often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also clear and concise.

Although your keyword plays a big part in your video title, it also helps if the title closely matches what the viewer is searching for. Research conducted by Backlinko found that videos with an exact keyword match in the title have only a slight advantage over those that don’t. Here’s a linear representation of those findings:

Source: Backlinko

So, while “using your target keyword in your title may help you rank for that term,” report author Brian Dean explains, “the relationship between keyword-rich video titles and rankings” isn’t always a strong one. Nonetheless, it’s a good idea to optimize your title for this keyword so long as it fits naturally into a title that tells viewers exactly what they’re about to see.

Lastly, make sure to keep your title fairly short — HubSpot campaigns manager Alicia Collins recommends limiting it to 60 characters to help keep it from getting cut off in results pages.

3. Optimize your video description.

First things first: According to Google, the official character limit for YouTube video descriptions is 1,000 characters. And while it’s okay to use all of that space, remember that your viewer most likely came here to watch a video, not to read an essay.

If you do choose to write a longer description, keep in mind that YouTube only displays the first two or three lines of text — that amounts to about 100 characters. After that point, viewers have to click “show more” to see the full description. That’s why we suggest front-loading the description with the most important information, like CTAs or crucial links.

As for optimizing the video itself, it doesn’t hurt to add a transcript of the video, especially for those who have to watch it without volume. That said, Backlinko’s research also found no correlation between descriptions that were optimized for a certain keyword and the rankings for that term.

Source: Backlinko

Dean is careful not to encourage ditching an optimized description altogether, though. “An optimized description helps you show up in the suggested videos sidebar,” he writes, “which is a significant source of views for most channels.”

4. Tag your video with popular keywords that relate to your topic.

YouTube’s official Creator Academy suggests using tags to let viewers know what your video is about. But you’re not just informing your viewers — you’re also informing YouTube itself. Dean explains that the platform uses tags “to understand the content and context of your video.”

That way, YouTube figures out how to associate your video with similar videos, which can broaden your content’s reach. But choose your tags wisely. Don’t use an irrelevant tag because you think it’ll get you more views — in fact, Google might penalize you for that. And similar to your description, lead with the most important keywords, including a good mix of those that are common and more long-tail (as in, those that answer a question like “how do I?”).

5. Categorize your video.

Once you upload a video, you can categorize it under “Advanced settings.” Choosing a category is another way to group your video with similar content on YouTube so it winds up in different playlists and gains exposure to more viewers who identify with your audience.

It might not be as simple as it looks. In fact, YouTube’s Creator Academy suggests marketers go through a comprehensive process to determine which category each video belongs in. It’s helpful, the guide writes, “to think about what is working well for each category” you’re considering by answering questions like:

Who are the top creators within the category? What are they known for and what do they do well?

Are there any patterns between the audiences of similar channels within a given category?

Do the videos within a similar category have share qualities like production value, length, or format?

6. Upload a custom thumbnail image for your video’s result link.

Your video thumbnail is the main image viewers see when scrolling through a list of video results. Along with the video’s title, that thumbnail sends a signal to the viewer about the video’s content, so it can impact the number of clicks and views your video receives.

While you can always pick one of the thumbnail options auto-generated by YouTube, we highly recommend uploading a custom thumbnail. The Creator Academy reports that “90% of the best performing videos on YouTube have custom thumbnails,” recommending the use of images that are 1280×720 pixels — representing a 16:9 ratio — that are saved as 2MB or smaller .jpg, .gif, .bmp, or .png files. If you follow those parameters, it can help to ensure that your thumbnail appears with equally high quality across multiple viewing platforms.

It’s important to note that your YouTube account has to be verified in order to upload a custom thumbnail image. To do that, visit youtube.com/verify and follow the instructions listed there.

7. Use an SRT File to add subtitles & closed captions.

Like much of the other text we’ve discussed here, subtitles and closed captions can boost YouTube search optimization by highlighting important keywords.

In order to add subtitles or closed captions to your video, you’ll have to upload a supported text transcript or timed subtitles file. For the former, you can also directly enter transcript text for a video so that it auto-syncs with the video.

Adding subtitles follows a similar process, however, you can limit the amount of text you want displayed. For either, head to your video manager then click on “Videos” under “Video Manager.” Find the video you want to add subtitles or closed captioning to, and click the drop-down arrow next to the edit button. Then, choose “Subtitles/CC.” You can then select how you’d like to add subtitles or closed captioning.

Find out how to add closed captions to your YouTube video in the video below.

youtube

8. Add Cards and End Screens to increase your YouTube channel’s viewership.

Cards

When you’re watching a video, have you ever seen a small white, circular icon with an “i” in the center appear in the corner, or a translucent bar of text asking you to subscribe? Those are Cards, which Creator Academy describes as “preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel.”

Source: Google

You can add up to five cards to a single video, and there are six types:

Channel cards that direct viewers to another channel.

Donation cards to encourage fundraising on behalf of U.S. nonprofit organizations.

Fan funding to ask your viewers to help support the creation of your video content.

Link cards, which direct viewers to an external site, approved crowdfunding platform, or an approved merchandise selling platform.

Poll cards, which pose a question to viewers and allow them to vote for a response.

Video or playlist cards, which link to other YouTube content of this kind.

For detailed steps on adding a card to your video, follow these official steps from Google, or check out the video below.

End Screens

End screens display similar information as cards, but as you may have guessed, they don’t display until a video is over, and are a bit more visually detailed in nature. A good example is the overlay with a book image and a visual link to view more on the video below:

Source: Jamie Oliver on YouTube

There are a number of detailed instructions for adding end screens depending on what kind of platform you want to design them for, as well as different types of content allowed for them by YouTube. Google outlines the details for how to optimize for all of those considerations here.

It’s important to note that YouTube is always testing end screens to try to optimize the viewer experience, so there are times when “your end screen, as designated by you, may not appear.” Take these factors into account as you decide between using either cards or end screens.

These factors may seem a bit complicated and time-consuming, but remember: The time people spend watching YouTube on their TV has more than doubled year over year. There’s an audience to be discovered there, and when you optimize for YouTube, your chances of being discovered increase.

Now, most of the SEO tips above rely on you identifying a keyword and promoting your video correctly. And not all of those tips can be carried out through YouTube alone. To get the most bang for your videography buck, consider some of the tools below to optimize your video for search.

YouTube SEO Tools

Ahrefs Keyword Explorer

Canva

HubSpot Content Strategy

VidIQ Vision

TubeBuddy

Cyfe

1. Ahrefs Keywords Explorer

Ahrefs is a comprehensive SEO platform that allows you to monitor a website’s ranking, estimate the organic traffic you’d get from each keyword, and research keywords for which you might want to create new content.

One popular feature of Ahrefs is Keywords Explorer, which allows you to look up numerous details related to a keyword you’re interested in. And as you can see in the screenshot above, you can filter your keyword results by search engine — including YouTube.

Ahrefs Keywords Explorer gives you a keyword’s monthly search volume, how many clicks received by videos ranking for that keyword, related keywords, and more.

2. Canva

You might know Canva as a design template for creating all kinds of cards, photos, logos, and more. It just so happens this popular product has a Thumbnail Creator just for YouTube videos.

As stated in the tips above, thumbnail images are critical to promoting your content in YouTube search results and enticing users to click on your video. Using Canva’s Thumbnail Creator, you can create the perfect preview image for your video in 1280 x 720 pixels — the thumbnail dimensions YouTube requires.

3. HubSpot Content Strategy

Our content strategy tool, developed here at HubSpot, allows you to find popular keywords for which to create content and then organize these keywords into groupings — what we call “topic clusters.” By sorting your content into topic clusters, you can oversee which pieces of content are related to one another, which types of content you have planned, and what you’ve already created.

While the keywords you discover in HubSpot reflect their popularity in a standard Google search, many of these topics will also produce videos on Google’s search engine results pages. In those cases, you can create topic clusters that have both blog and YouTube content belonging to them.

Clustering your content — and linking from videos to blog posts, and vice-versa — can give you more authority in the eyes of Google and YouTube, while giving you more ways to capture traffic from the people searching your topic.

4. vidIQ Vision

This is a Chrome extension, available through Chrome’s web store in the link above, that helps you analyze how and why certain YouTube videos perform so well. This includes the tags a video has been optimized for, its average watch time, and even how quickly that video might be gaining traffic.

The vidIQ tool then provides an SEO “score” you can use to create content that performs (or outperforms) the results you already see on YouTube.

5. TubeBuddy

TubeBuddy is an all-in-one video platform that helps you manage the production, optimization, and promotion of your YouTube content. Its features include an automatic language translator (which helps you rank for non-English keywords), a keyword explorer, tag suggestions, a rank tracker for your published videos, and more.

6. Cyfe

Cyfe is a large software suite that offers, among other things, a web analytics platform. On this platform, you can track page performance across every website property you have content on — including YouTube — and where each page’s traffic is coming from.

In addition to traffic analytics, Cyfe can show you which keywords you’re ranking for and which ones are most popular across various search engines. Sounds a lot like Google Analytics or Moz, right? That’s because Cyfe has data from both of those tools, and more, built into it.

No matter what SEO tip or tool you start with, a successful YouTube channel begins with good content. Make sure your viewers have something high-quality and relevant to watch when they find you. Want step-by-step help? Download our free guide on YouTube for Business below.

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lindyhunt · 5 years

Text

YouTube SEO: How to Optimize Videos for YouTube Search in 2019

As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.

That content was once largely limited to the written word. Today, that's no longer the case.

Today, a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos.

That last part -- video -- continues to be on the rise. According to the 2018 State of Inbound report, 45% of marketers are investing more in YouTube over the course of this year -- more than any other marketing channel available to them.

But how does YouTube SEO work? What are the steps you need to take to optimize your YouTube channel for search? We've outlined some major tips and tools below.

YouTube SEO Tips

Rename your video file using a target keyword.

Insert your keyword naturally in the video title.

Optimize your video description.

Tag your video with popular keywords that relate to your topic.

Categorize your video.

Upload a custom thumbnail image for your video's result link.

Use an SRT file to add subtitles & closed captions.

Add Cards and End Screens to increase your YouTube channel's viewership.

1. Rename your video file using a target keyword.

Just like you would when optimizing written content, you'll use an SEO tool to first identify keywords you'd like your video to focus on (you can browse popular YouTube SEO tools below these tips, or just click that link earlier in this sentence).

With a keyword identified, the first place you should put it is your video file -- before you even upload it to YouTube. Why? YouTube can't actually "watch" your video to see how relevant it is to your target keyword, and as you'll learn in the tips below, there are only so many places you can safely insert this keyword on your video's viewing page once it's published. But, YouTube can read your video's file name and all the code that comes with it when it's uploaded.

With that in mind, replace the "business_ad_003FINAL.mov" file name (don't be embarrassed ... we've all been there during post-production) with your desired keyword. If your keyword is "house painting tips," for example, your video's file name should be "house-painting-tips" followed by your preferred video file type (MOV, MP4, and WMV are some of the most common that are compatible with YouTube).

2. Insert your keyword naturally in the video title.

When we search for videos, one of the first things that our eyes are drawn to is the title. That's often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also clear and concise.

Although your keyword plays a big part in your video title, it also helps if the title closely matches what the viewer is searching for. Research conducted by Backlinko found that videos with an exact keyword match in the title have only a slight advantage over those that don't. Here's a linear representation of those findings:

Source: Backlinko

So, while "using your target keyword in your title may help you rank for that term," report author Brian Dean explains, "the relationship between keyword-rich video titles and rankings" isn't always a strong one. Nonetheless, it's a good idea to optimize your title for this keyword so long as it fits naturally into a title that tells viewers exactly what they're about to see.

Lastly, make sure to keep your title fairly short -- HubSpot campaigns manager Alicia Collins recommends limiting it to 60 characters to help keep it from getting cut off in results pages.

3. Optimize your video description.

First things first: According to Google, the official character limit for YouTube video descriptions is 1,000 characters. And while it's okay to use all of that space, remember that your viewer most likely came here to watch a video, not to read an essay.

If you do choose to write a longer description, keep in mind that YouTube only displays the first two or three lines of text -- that amounts to about 100 characters. After that point, viewers have to click "show more" to see the full description. That's why we suggest front-loading the description with the most important information, like CTAs or crucial links.

As for optimizing the video itself, it doesn't hurt to add a transcript of the video, especially for those who have to watch it without volume. That said, Backlinko's research also found no correlation between descriptions that were optimized for a certain keyword and the rankings for that term.

Source: Backlinko

Dean is careful not to encourage ditching an optimized description altogether, though. "An optimized description helps you show up in the suggested videos sidebar," he writes, "which is a significant source of views for most channels."

4. Tag your video with popular keywords that relate to your topic.

YouTube's official Creator Academy suggests using tags to let viewers know what your video is about. But you're not just informing your viewers -- you're also informing YouTube itself. Dean explains that the platform uses tags "to understand the content and context of your video."

That way, YouTube figures out how to associate your video with similar videos, which can broaden your content's reach. But choose your tags wisely. Don't use an irrelevant tag because you think it'll get you more views -- in fact, Google might penalize you for that. And similar to your description, lead with the most important keywords, including a good mix of those that are common and more long-tail (as in, those that answer a question like "how do I?").

5. Categorize your video.

Once you upload a video, you can categorize it under "Advanced settings." Choosing a category is another way to group your video with similar content on YouTube so it winds up in different playlists and gains exposure to more viewers who identify with your audience.

It might not be as simple as it looks. In fact, YouTube's Creator Academy suggests marketers go through a comprehensive process to determine which category each video belongs in. It's helpful, the guide writes, "to think about what is working well for each category" you're considering by answering questions like:

Who are the top creators within the category? What are they known for and what do they do well?

Are there any patterns between the audiences of similar channels within a given category?

Do the videos within a similar category have share qualities like production value, length, or format?

6. Upload a custom thumbnail image for your video's result link.

Your video thumbnail is the main image viewers see when scrolling through a list of video results. Along with the video's title, that thumbnail sends a signal to the viewer about the video's content, so it can impact the number of clicks and views your video receives.

While you can always pick one of the thumbnail options auto-generated by YouTube, we highly recommend uploading a custom thumbnail. The Creator Academy reports that "90% of the best performing videos on YouTube have custom thumbnails," recommending the use of images that are 1280x720 pixels -- representing a 16:9 ratio -- that are saved as 2MB or smaller .jpg, .gif, .bmp, or .png files. If you follow those parameters, it can help to ensure that your thumbnail appears with equally high quality across multiple viewing platforms.

It's important to note that your YouTube account has to be verified in order to upload a custom thumbnail image. To do that, visit youtube.com/verify and follow the instructions listed there.

7. Use an SRT File to add subtitles & closed captions.

Like much of the other text we've discussed here, subtitles and closed captions can boost YouTube search optimization by highlighting important keywords.

In order to add subtitles or closed captions to your video, you'll have to upload a supported text transcript or timed subtitles file. For the former, you can also directly enter transcript text for a video so that it auto-syncs with the video.

Adding subtitles follows a similar process, however, you can limit the amount of text you want displayed. For either, head to your video manager then click on "Videos" under "Video Manager." Find the video you want to add subtitles or closed captioning to, and click the drop-down arrow next to the edit button. Then, choose "Subtitles/CC." You can then select how you'd like to add subtitles or closed captioning.

Find out how to add closed captions to your YouTube video in the video below.

youtube

8. Add Cards and End Screens to increase your YouTube channel's viewership.

Cards

When you're watching a video, have you ever seen a small white, circular icon with an "i" in the center appear in the corner, or a translucent bar of text asking you to subscribe? Those are Cards, which Creator Academy describes as "preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel."

Source: Google

You can add up to five cards to a single video, and there are six types:

Channel cards that direct viewers to another channel.

Donation cards to encourage fundraising on behalf of U.S. nonprofit organizations.

Fan funding to ask your viewers to help support the creation of your video content.

Link cards, which direct viewers to an external site, approved crowdfunding platform, or an approved merchandise selling platform.

Poll cards, which pose a question to viewers and allow them to vote for a response.

Video or playlist cards, which link to other YouTube content of this kind.

For detailed steps on adding a card to your video, follow these official steps from Google, or check out the video below.

End Screens

End screens display similar information as cards, but as you may have guessed, they don't display until a video is over, and are a bit more visually detailed in nature. A good example is the overlay with a book image and a visual link to view more on the video below:

Source: Jamie Oliver on YouTube

It's important to note that YouTube is always testing end screens to try to optimize the viewer experience, so there are times when "your end screen, as designated by you, may not appear." Take these factors into account as you decide between using either cards or end screens.

These factors may seem a bit complicated and time-consuming, but remember: The time people spend watching YouTube on their TV has more than doubled year over year. There's an audience to be discovered there, and when you optimize for YouTube, your chances of being discovered increase.

YouTube SEO Tools

Ahrefs Keyword Explorer

Canva

HubSpot Content Strategy

VidIQ Vision

TubeBuddy

Cyfe

1. Ahrefs Keywords Explorer

Ahrefs is a comprehensive SEO platform that allows you to monitor a website's ranking, estimate the organic traffic you'd get from each keyword, and research keywords for which you might want to create new content.

One popular feature of Ahrefs is Keywords Explorer, which allows you to look up numerous details related to a keyword you're interested in. And as you can see in the screenshot above, you can filter your keyword results by search engine -- including YouTube.

Ahrefs Keywords Explorer gives you a keyword's monthly search volume, how many clicks received by videos ranking for that keyword, related keywords, and more.

2. Canva

You might know Canva as a design template for creating all kinds of cards, photos, logos, and more. It just so happens this popular product has a Thumbnail Creator just for YouTube videos.

As stated in the tips above, thumbnail images are critical to promoting your content in YouTube search results and enticing users to click on your video. Using Canva's Thumbnail Creator, you can create the perfect preview image for your video in 1280 x 720 pixels -- the thumbnail dimensions YouTube requires.

3. HubSpot Content Strategy

Our content strategy tool, developed here at HubSpot, allows you to find popular keywords for which to create content and then organize these keywords into groupings -- what we call "topic clusters." By sorting your content into topic clusters, you can oversee which pieces of content are related to one another, which types of content you have planned, and what you've already created.

While the keywords you discover in HubSpot reflect their popularity in a standard Google search, many of these topics will also produce videos on Google's search engine results pages. In those cases, you can create topic clusters that have both blog and YouTube content belonging to them.

Clustering your content -- and linking from videos to blog posts, and vice-versa -- can give you more authority in the eyes of Google and YouTube, while giving you more ways to capture traffic from the people searching your topic.

4. vidIQ Vision

This is a Chrome extension, available through Chrome's web store in the link above, that helps you analyze how and why certain YouTube videos perform so well. This includes the tags a video has been optimized for, its average watch time, and even how quickly that video might be gaining traffic.

The vidIQ tool then provides an SEO "score" you can use to create content that performs (or outperforms) the results you already see on YouTube.

5. TubeBuddy

6. Cyfe

Cyfe is a large software suite that offers, among other things, a web analytics platform. On this platform, you can track page performance across every website property you have content on -- including YouTube -- and where each page's traffic is coming from.

In addition to traffic analytics, Cyfe can show you which keywords you're ranking for and which ones are most popular across various search engines. Sounds a lot like Google Analytics or Moz, right? That's because Cyfe has data from both of those tools, and more, built into it.

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lesliepump · 7 years

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Podcast #136: Meditation & Productivity for Innovators and Entrepreneurs, with Doug Brackmann

In this episode, Doug Brackmann explains why traditional meditation may not work for innovators, entrepreneurs, and other highly driven individuals. Instead he proposes an alternative meditation style and productivity tools better suited to the “Driven” brain.

To find out if you are Driven, take the assessment at HighlyDriven.Life. If you want to learn more, pick up Doug’s book, Driven: Understanding and Harnessing the Genetic Gifts Shared by Entrepreneurs, Navy SEALs, Pro Athletes, and Maybe YOU.

Doug Brackmann

Dr. Doug Brackmann is a dual Ph.D. in both clinical and organizational psychology. Over the last 30 years he has developed expertise in Driven individuals, roughly 10% of the population. The Driven exhibit a highly competitive and driven nature, are not adverse to risk taking, and may struggle with finding balance in their lives.

You can follow Doug on LinkedIn.

Thanks to Ruby Receptionists and Clio for sponsoring this episode!

Listen & Subscribe

To listen to the podcast, just scroll up and hit the play button (or click the link to this post if you are reading this by email).

To make sure you don’t miss an episode of The Lawyerist Podcast, subscribe now in iTunes, Stitcher, or your favorite podcast player. Or find out about new episodes by subscribing to our email newsletter.

Transcript

This transcript was prepared by Rev.com.

Introduction: Welcome to the Lawyerist podcast, with Sam Glover and Aaron Street. Each week, Lawyerist brings you advice and interviews to help you build a more successful law practice in today’s challenging and constantly changing legal market. And now, here are Sam and Aaron.

Sam Glover: Hi, I’m Sam Glover.

Aaron Street: And I’m Aaron Street, and this is episode 136 of the Lawyerist podcast, part of the Legal Talk Network. Today we’re talking with Doug Brackmann, co-author of the new book, Driven, about meditation and productivity hacks for innovators and entrepreneurs.

Sam Glover: Today’s podcast is sponsored by Clio legal practice management software. Clio makes running your law firm easier, try it for free today at Clio.com.

Aaron Street: Today’s podcast is sponsored by Ruby Receptionists, and it’s smart, charming receptionists who are perfect for small firms. Visit CallRuby.com/Lawyerist to get a risk free trial with ruby.

So Sam, last night we just got back from TBD Law number three, out in the wilderness, in the Ozarks. It was an awesome few days with some of the country’s most innovating and entrepreneurial small firm lawyers, and we had a really great time, as always, as we were anticipating, with lots of great discussions, and breakouts, and new ideas percolating, and lots of new relationships. One of the things we have built into the event is that we pick some cool books to give away to attendees, and one of the books we selected for TBD three was Doug’s book, Driven, and it turned out to be the, kind of fastest give away on the table at the event.

Sam Glover: They disappeared in no time, yeah.

Aaron Street: Yeah, it was very cool. I think in part because we pitched it pretty hard, ’cause we both liked it a lot. And so, one of the things we talked about, as we were giving away these books, was how this book is really cool in that it differentiates between a couple of different styles of, kind of meditation and brain productivity hacks, different from some of the stuff we’ve talked about in the past. I know 100 and more episodes ago we had our friend Jeena Cho on the podcast, talking about mindfulness meditation, and how it is a big, growing trend among lawyers.

And I think what’s interesting is, as you’ll hear, Doug and his book differentiate kind of the relaxation mindfulness meditation techniques that work really well for some people, and what he does with his more focused, what he calls driven, meditation is a totally different technique, and is designed especially for people who aren’t trying to relax, but instead are trying to focus their minds, and that it turns out that different styles of meditation can have completely different effects on your brain. And he spends half of the book discussing neuroscience and genetic trends, to describe how different brains need different kinds of things, and how most entrepreneurs are actually, have molded in a way that requires different inputs than a lot of other people.

Sam Glover: Yeah, I think it is meditation for people who can’t relax, or maybe aren’t particularly motivated to relax. I feel like it’s, if you aren’t connecting with mindfulness, or other forms of meditation, but you really want to experience the benefits of that thing that, you know, people talk about how great it is, and it just isn’t really working for you. Like me, I … If you go back and listen to my podcast with Jeena, I really tried to push, you know, I run instead of meditating, and she was kinda like, “Yeah, okay.” But I think after reading this book I’ve realized that part of the reason that works for me is because running lets me focus in a way that I can’t when I’m just sitting on the floor.

If that feels like you, if you have a hard time sitting on the floor, or sitting in a chair, and letting your mind wonder and just being okay with that, this is probably more your speed, and I really would recommend checking it out. I feel like I learned a lot about myself while reading it, and I’ve dabbled in the style of mediation that he describes in the book, and I’m trying to sort of get the feel of it. But I’m also really interested in signing up for one of his courses, ’cause I really wanna do the sniper training.

Aaron Street: Yes, which is one of the core practices of their meditation techniques, is learning to become a Navy SEAL sniper.

Sam Glover: Yeah, which is awesome. And maybe it needs no more introduction than that, and so maybe we should just hand this over to my conversation with Doug now.

Doug Brackmann: My name is Dr. Doug Brackmann, and I am a licensed psychologist here in the state of California, and what I do? I teach the highly driven to meditate at gun point, which … Kind of a anti-psychologist, anti-meditation, kind of disruptor is kinda what I’m going for, and it is actually a remarkable tool to teach my very particular type of clientele, really the benefits of meditation that they may have been missing most of their lives.

Sam Glover: So, thank you for being with us Doug, and my business partner Aaron says, “Hey, you should interview Doug, he teaches people how to mediate with sniper training.” And I was like, “Well I’m totally in,” like, “I’m in for that.” So, tell me, like, what’s the problem, what’s the issue herein that gave rise to this whole ting?

Doug Brackmann: So I work with a very particular type of client. I’ve been working in that field, started in the field of addiction about 30 years ago, and in the last 30 years it’s been just an amazing time to go through my education and become a psychologist, primarily because of the cracking of the human genome, and the functional MRI, I mean, things that we were theoretically trying to figure out 30 years ago we can actually pinpoint now, and it is just an amazing time to explore the human animal.

So the guys I work with are driven, and that is the title of my book. And, you know, the addiction, kind of model, has really fallen by the wayside in understanding what is happening actually, in the body, in the brain. And about 10% of the population have basically not adapted to the agricultural world that’s been in full bloom now for about the last 3,000 years. So about 10% of the people have maintained this, both neural structure, and genetics, of being a hunter.

And we really are different, and, you know, they call it ADD, they call it OCD, they call it addictive personality, type A personality, they’ve labeled it … And I keep saying they, the farmers have labeled it all kinds of different things, trying to make us feel like we don’t fit in. And often we don’t, but, you know, as you and I talked a little bit about before going on air, not everybody, at first glance, says, “Hey, that’s me.” So, some of us slip underneath the radar and can actually feel and look pretty successful, but actually underneath we are definitely driven. So we are different.

Sam Glover: And I like the way that you characterize this as sort of, look, society is basically made up of … I mean, there are more than two, but two big buckets of roles. One are the people who went out and killed the woolly mammoths and brought home the fur and the meat, and the other ones stayed home and tended, you know, wove baskets, and cured the meat. And it’s not that one is better than the other, society requires both, but over time society has required more basket weavers and fewer hunters, but obviously there are still hunters left. And the macho side of me is totally … this appeals to me of course, but-

Doug Brackmann: Yeah, and it’s, you know, four, five, six thousand years ago we were all basically in a much more dangerous world, and the need to survive, and this just chronic feeling that there’s something needed in our world, is really the underlying genetics of what my expertise is, and had developed a personality in our genetic genome that can tolerate basically an assembly line, is really in the last, at least 100 years it’s been just cherished in our society, while those of us [inaudible 00: 08: 15] make us wanna put a pencil in our eyes if we’re sitting in a cubical somewhere for more than eight hours at a time. You know, we just don’t tolerate it.

And the genetics of boredom, I mentioned that in the book, is dopamine receptor number two, DRD2, has an allele where 8%, 10%, 15% of the population just doesn’t tolerate sitting still for too long. That’s impulsivity, that’s the classic ADHD, the big H, and you try to get them to sit in a seat for 10 hours in a row, man, they lose their mind. The D4 is a much more interesting, and I, and you, and probably most of my clients, fall into that category.

And it goes back to the wandering gene, and about 10,000, about 15,000 years ago, you know, most of us were just beginning to spread across the globe, and this genetic kicks in, and this DRD4, the dopamine receptor number four, it makes us feel like the grass is always greener on the other side of the hill. And it’s chronic kind of searching, and craving, and clinging just for better. And, you know, when we finally get to that point on the horizon where we think the shiny object is, it kind of loses its shine and we jump to the next thing, and jump to the next thing, and jump to the next thing. So we seem to be much more productive in society, but we still have that same driven brain, and driven personality, so-

Sam Glover: Am I right that dopamine basically is motivation? It feels like that is pretty much what drives motivation for human beings.

Doug Brackmann: So dopamines, and all neurochemicals [inaudible 00: 09: 46] the body’s a trippy thing. We have, you know, 80% of your serotonin is in your stomach, and so it controls digestion and dopamine. You know, not enough dopamine is the cause of Parkinson’s disease. So, all of these neurochemicals do a whole bunch of different things, but the lack of dopamine, and believing that this thing in the future will give me dopamine, is what most often people experience as motivation, that if I finally get it, then I will feel okay and I’ll feel that reward. And the hunters, we just don’t feel as rewarded as everyone else, you know, it’s harder for us to get our dopamine.

Sam Glover: I guess maybe it’s worth stopping for a minute and helping people who are listening, and logically somewhere in the neighborhood of 10% of the listeners are the people we’re talking about, how do they identify themselves?

Doug Brackmann: So, you may have been diagnosed with ADD, ADHD, you know, that really hasn’t come into fad for, you know, until the last 15, 20 years. And so, underlying it is really a inner world issue of feeling like there’s always something not quite right, feeling like there’s always something that could be better. And I have a bunch of attorneys in my practice; you finish a case and immediately your mind drifts to your screw ups, and you start to catalog, you know, to explain why you’re still feeling like it wasn’t good enough. And even if you did a great job, yeah, but it’s this underlying kind of ache inside that just feels like we could do better. And it’s subtle in some people and screaming in others, it varies.

Sam Glover: And you explain that, you alluded to this already, but this sort of inability to achieve that dopamine hit, or it’s much harder, leads people towards addiction, which is kind of the way that you, that was your door into this study and into this topic. Addiction is obviously a huge problem among lawyers, which leads me to think that maybe a lot of lawyers are on that spectrum, or scale, of D2 and D4, ADHD, or OCD, and maybe that’s what’s driving some of that addiction. That risk taking behavior is sort of inherent to a lot of what lawyers do in the court room, or in the negotiation room, and things like that.

Doug Brackmann: Yeah, exactly. And risk taking behavior is, you know, if you think about a classic farmer, they’re wired to not risk the entire crop. You know, what we did last year, and what we did the year before, and what we did the year before, if it’s not broke, do not fix it, don’t mess with it. Whereas the hunting wiring is, everything can be improved. And so, we’re willing to risk, and willing to take those chances, because we might get that hit of dopamine. And, you know, sometimes it plays of and sometimes it doesn’t, but in my experience working with all the attorneys I have it’s a, both the addiction thing, and it’s a lack of balance.

[inaudible 00: 12: 40] we get, you know, the hunters, man, if we think it’s a woolly mammoth on the horizon we get so driven and hyper focused towards that one thing, you know, the other categories in our life, the friends, and families, and everything else just fall by the wayside. And some of the trial guys I have just get into that hyper focus flow, and they’re dying on their desk, you know, they’re working 60, 70 hours a week.

Sam Glover: It’s that craving to get that hit. So, your book is about a set of tools, that includes this meditation which can be a part of sniper training, but kinda take us through what is the goal of these tools, and what are we trying to do in order to sort of get a handle on this drive and channel it in a more productive direction.

Doug Brackmann: One of the basic premises of the book is that being driven, having this reward deficiency, we essentially have to develop something called insight, you know, the ability to look into our inner world and really question what is our central nervous system telling us about what’s going on around us, and if we’re feeling like there’s always something missing or wrong, you’ll find it. So it creates this perpetual engine, so to speak, or drive, always just, you know, constantly driven towards whatever our shiny thing is.

The last 15 years, you know, about 15 years ago … A little personal [inaudible 00: 14: 05] disclosure on my own. So I’m finishing my dissertation and losing my mind with that, going through a divorce, and broke my leg, and basically had my entire world implode, which my central nervous system was telling me, you know, there is no hope. And that internal experience forced me to develop a meditation practice. And a great time to be in psychology, because mindfulness, as you mentioned, comes and goes. You know, in the last 30 years I’ve watched it kinda go through three big flourishing, you know, kinda gets real popular and then people figure out, “Whoa, wait a minute, this sucks, this is hard.” Then it kinda falls to the wayside, but then people start to suffer again, their inner worlds start to come up and attack them, and they try it again, because at first glance it does work.

But the misconceptions around what meditation is is just, it is one of the premises of the book. And meditations designed for farmers do not work for us, we lose our freaking mind, primarily because the brain of the hunter is really reversed, for the lack of a better way of explaining it, meaning that we have a, you know, the back of our brains is the occipital lobe, or where eyesight is, and hunters are primarily eyesight focused, and we use our eyes as the primary means of going through the world, which allows our frontal lobe to do something that, it is really quite remarkable, is we can attend to a greater number of variables at the same time. Where the farmer is two, to three, to four variable; we, seven, nine, 10, 12 variables at the same time.

And so, that’s the classic definition of ADD or ADHD, is that we multi-think, or our frontal lobes are hypo, or underactive. And combine those two things, you close your eyes as a hunter, trying to relax, your frontal lobe then just goes nuts, and all of a sudden your head’s filled with thoughts. And so, you know, these meditations that are traditionally, you know, a lot of the apps that are out, you know, close your eyes and listen to my nice voice, and you try to do that with a hunting brain and it just makes us feel discontent, and restless, and, you know, “This does not work for me.”

Sam Glover: I would just fall asleep, but …

Doug Brackmann: Exactly. So, you know, I’ve been looking for tools to teach meditation. What is true meditations is presenting, and presenting is the simple technique of actually getting your central nervous system, or your reptilian brain, attached to the time machine, which is up in our neocortex, up in our head, and when they’re working together, and, you know, once my resonating field is accurate about what’s happening around me, we call that flow. And it’s very appealing to any hunter that’s in it, whether it’s video games, or closing statements to a jury, you get into that flow state where you really feel, and experience, and you’re just present. Your head is working with your heart and your body, and everything is in this oneness state of being. That’s meditation.

Sam Glover: I always, I feel it when, like, I’m working on a website, and digging into the code, and I’ll find sometimes that if I start at 10 o’clock it may feel like I wake up at 2 o’clock, and I haven’t even eaten, I haven’t had anything to drink, I haven’t gone to the bathroom, and it feels like surfacing from the bottom of the pool, because I’ve just been fully 100% engaged in what I’m doing, for like four or five hours straight. And I think that’s what I associate with flow.

Doug Brackmann: And that is meditation. And those styles of meditation, or anything that holds us in the present moment, which, you know, the Sanskrit word for yoking, or holding back, you know, a yoke is something you put around a bull’s neck, is yoga. And these yoga type practices, whether it’s downhill skiing, or mountain bike riding, or surfing, or any of these activities that actually hold our presence to what’s happening around us, [inaudible 00: 18: 13] suited for hunters is the practice of meditation. And, you know, the shooting thing is just an amazing tool, because there is no recoil in the present. If you’re anticipating the recoil of the rifle, you’re not present, you’re worried about something happening in the future. So it’s a phenomenal yoga instrument, that really does show us how, as a hunter, when we hyper focus on exactly what’s happening now, you know, whether it’s code in your computer or whatever else, it is just a blissful, awesome state. Being able to elicit that when you’re sitting on a cushion is incredibly difficult.

Sam Glover: Let’s take just a few minutes to hear from our sponsors, and then I want you to talk about how to elicit that.

Doug Brackmann: Great.

Sam Glover: And make the connection between cushions, and coding, or downhill skiing, and sniper training, and all that kind of stuff, because that’s really interesting, and I wanna hear you talk about it, because I’m not sure that I got the full thing from the book. So I wanna take a quick break, and when we come back I wanna hear more about that.

Sam Glover: Imagine what you could do with extra eight hours per week; you could invest in marketing your firm, you could spend more time helping clients in need, or you could catch your daughter’s soccer game. That’s how much time legal professionals save with Clio, the world’s leading practice management software. With Clio, tracking time, billing, and matter management are fast and easy, giving you more time to focus on what really matters. And Clio is a complete practice management platform, with plenty of tools and over 50 integrations to help you automate daily tasks, such as document generation and court calendaring. See how the right software can make it easier to manage your practice, try Clio for free today, at Clio.com.

Aaron Street: This podcast is supported by Ruby Receptionists. As a matter of fact, Ruby answers our phones at Lawyerist, and my firm was a paying Ruby customer before that. Here’s what I love about Ruby. When I’m in the middle of something I hate to be interrupted, so when the phone rings it annoys me, and that often carries over into the conversation I have after I pick up the phone, which is why I’m better off not answering my own phone. Instead, Ruby answers the phone, and if the person on the other end asks of me, a friendly, cheerful receptionist from Ruby calls me and asks if I want them to put the call through. It’s a buffer that gives me a minute to let go of my annoyance and be a better human being during the call. If you wanna be a better human being on the phone, give Ruby a try. Go to CallRuby.com/Lawyerist to sign up, and Ruby will waive the $95 setup fee. If you aren’t happy with Ruby for any reason, you can get your money back during your first three weeks. I’m pretty sure you’ll stick around, but since there is no risk, you might as well try.

Sam Glover: Okay, so Doug, I wanna hear you talk more about, you know, the cushion style meditation, but also about other activities or things, and I’m particularly interested in how you integrate the, I’m calling it cushion meditation, with sniper, with long range shooting, because I’m super curious to hear about how that all works together. Not that I’m gonna run out and start shooting at things on my own, but I’d like to hear more about it.

Doug Brackmann: Yeah, it’s, you know, Buddhism and guns usually doesn’t go together, so it’s an interesting-

Sam Glover: But archery, yes.

Doug Brackmann: I get a lot eye rolls, yeah. Archery, exactly. And so that’s basically what we did is, you know, there’s an 800, 600 year old tradition in Japan where they’re using bow and arrow, and it’s called Kyudo, where it is an activity that is designed that, you know, a stepwise activity, the process that you’re following is actually the yoga container, that you’re just hyper focusing on what you’re doing right now, and you have memorized these steps, and that allows you to actually elicit, or create, this flow state.

And, you know, when meditation is applied to running, or coding, or any of those things, where you noticed your thinking drifting off to something else, and then you gently come back to, you know, the line of code, and you have to pay very close attention to all of these things. It actually integrates to … I promised wife that I’ll never say brain parts on podcasts, but it start to connect the parts of the brain that are normally, you know, were not connected. It’s not a good thing or a bad thing that we’re not connected, we obviously need to not connect sometimes, but being able to elicit this connection is gold for hunters, and gold for really anybody, ’cause it builds this capacity to actually just be present to, really, what’s happening around us.

Sam Glover: So as I’m reading about sort of the cushion meditation component of this, I’m struck by a couple of things that are different from what I’ve learned about mindfulness, and one is that mindfulness seems, most people who do it seem to go for a fairly comfortable seating position, and eyes closed, and you focus on an imaginary candle, or you have a word, or something like that, that you focus on, whereas your driven meditation is, the posture is a little bit more on the verge of action it almost feels like.

Doug Brackmann: Yeah, good.

Sam Glover: Which I, a, is more comfortable for me, but b, feels interesting. And you also have eyes open, and I assume that has to do with what you were describing about the visual orientation.

Doug Brackmann: Correct. And so, [inaudible 00: 23: 36] I go into some detail in the book, and the transcendental meditation practices, it’s a Hindu practice, and it comes out of a very old tradition that predates Buddhism, that predates the Buddha and his styles of meditation. Transcendental meditation, you’re trying transcend reality, you’re actually trying to get your central nervous system to resonate on a higher plane, and all this woo woo stuff, and so you’re actually trying to disassociate, or disconnect from what’s happening around you; and it’s bliss. I mean, you feel wonderful. But what’s the point of that? You know, you can take a Xanax and have a glass of wine, and it gives you that same euphoric, kind of, “Here I am, drifting off into space.”

Sam Glover: You’re trying to introduce flow?

Doug Brackmann: Correct. And so, the Japanese … And as these meditation traditions moved out of northern India and basically went east, and kept going east, and they finally got to Japan, and the Japanese, the efficiency that they are, really figured out how to get to the heart of the matter, as they say, and [inaudible 00: 24: 46] efficiency of trying to elicit this very, very, very intense presence, where your central nervous system is actually accurately reflecting what’s happening around you, so you’re associating. And, you know, that is where the real benefits of meditation, or this style of meditation that, true meditation if you wanna call it that, is most beneficial, and that’s proven over, and over in the functional MRI.

And it’s, you know, trying to transcend, or feel good, or feel blissful, is not the point. Trying to get an accurate reflection about what’s happening around you. You know, and mindfulness is often misunderstood as, you know, “Here I am in my mind, doing these techniques to get my body to feel very comfortable and very wonderful.” That is not it, and it’s actually bodyfulness. And so, you are really becoming curious about, “What is my central nervous system telling me, and is accurate about what’s happening around me?” Which is, you know, [inaudible 00: 25: 49] stuff, and all the emotional intelligence.

Sam Glover: And to bring it back, like, you talk about this as, you know, you use the example of, say, a stick versus a snake. People who are driven are primed to view the world as a dangerous place, and so they blow the stick out of proportion and see it as a snake, or potentially even worse, they see a snake as a stick and self sabotage-

Doug Brackmann: You got it.

Sam Glover: And what we’re really trying to do is get you to actually understand what’s actually going on in your life. You know, the small way that I have experienced this is, in the evenings, my wife goes to bed early, and so I have a few hours, usually, in the evening when I’m just sort of on my own, and I often experience this feeling of, “I got shit to do,” but I don’t have anything to do. And so I’m sitting there and I’m on edge, and I can’t just relax, I’ve never been able to just, like, watch TV, I need to be doing something. But like, you know, so I’m sitting there, feeling anxious about feeling like I need to be doing something, but there’s actually nothing I have to do. And over time I’ve finally come to terms with the fact that I actually have nothing to do, and I think that’s a small example of what you’re talking about, where I just have to be fully aware, and honest, and comfortable with what’s actually happening, because what I’m sitting there doing is, essentially, manufacturing problems for myself.

Doug Brackmann: You got it. And you just defined DRD4 [crosstalk 00: 27: 11]

Sam Glover: All right, well there you go.

Doug Brackmann: So it’s, “I feel guilty when I relax,” is the classic definition I often say, and so it’s that inability to actually turn off our engine. It’s a huge gift, I mean, that’s why we are so successful, and if we are not lost in our addictions we wind up owning most of the stuff in the world, because it feels like more is better.

Sam Glover: I’m working on that.

Doug Brackmann: But it’s, you know, is it a snake or is it a stick? And, you know, this ability to go to neutral, and that it is a snake if, and it is a stick if, and that’s where the benefits of this style of meditation go into this decision making and not sabotaging, or sabotaging, and more importantly, you start to see others more clearly, and you’re able to see into others, and what is motivating them. And you can see their fear, and you start to see reality more clearly, and that’s really the point of, and the main benefits, of this style of meditation.

Sam Glover: There is a description, in the book, of sort of the point main in a Navy SEAL team, who is like, “Hold up, something’s going on,” and can’t really point out what it is, but usually once the team stops and fans out to try and look for it, there is an IED sitting in front of them, or there is somebody crouching in the grass, and it’s because they’re aware of so much more than they’re aware that they know, that they are aware of I guess-

Doug Brackmann: You got it.

Sam Glover: And it’s that perception. And once you quiet down the noise and let yourself experience that perception, you can be extremely emotionally intelligent, you just have to slow down and look at it, right?

Doug Brackmann: Correct. And yeah, and I go into it lightly in the book, and my dad’s 80 … Oh God, he’s almost 81 years old, and he’s never read a self help book in his life, and I think out of, you know, just out of sheer obligation he’s read my book twice, and this fact, and it is a neurological, biological fact, that we’re not living in reality, that we’re living in a projection, and when our central nervous system is feeling anxious, or feeling excited, we will actually project that and see, in a biased way, what we wanna see. And that was my doctoral research, was self fulfilling prophecy, or self sabotage; and it’s this ability to actually know that, that “No, wait a minute, what am I missing here?”

And it’s an amazing time to be a psychologist, ’cause of this thing called the vagal nerve, and I promise I won’t get too deep into it, but it’s our gut instincts, and listening to your gut, hearing your gut, “I’ve got a gut feeling,” all of these ways of trying to tap into this thing. The style of meditation I teach, and that’s really the main benefit that I see most of my clients experience within six months or a year of really making this a cornerstone of their life, is they’re starting to register something that they were missing before. And so you’re dropping your biased perceptions, and you’re starting to become curious, you know, it’s a classic mindful, curious about what am I seeing, and actually what am I not seeing? And that will start to open up our senses, and actually builds capacity in our gut instincts, or this dorsal Vagal system and ventral vagal system, to get a more accurate feeling about what’s happening around us.

You know, and human beings were just a herding or a tribal animal like everyone else, and we lived in little family groups and herds, and, you know, the gazelle at the front of the herd, when it gets scared, the whole herd feels this fear, but whose fear are they actually feeling? Is it mine, is it yours, is it my associate’s, is it the judge’s? And the ability to sort that out is a unbelievably powerful emotional intelligence tool. As you start to get into this, and you start to experience that in a way that is … As I always say, you can write about bubble gum, you can talk about bubble gum, but until you taste bubble gum you don’t know what bubble gum is. But once you start to taste it, and you really experience the benefits of this style of meditation, it’s like, “Whoa, game changer.”

Sam Glover: So do you mind talking about how you integrate the cushion meditation with the activity, the sniper training, or the long distance shooting, and how does it work if you wanted to integrate it into another type of activity? I don’t have access to a sniper rifle and a shooting range, and an instructor to make it safe, or even a bow and arrow, but I like to go running, I like to do other activities, and I’m wondering if I could do something similar until I have time to attend your workshop.

Doug Brackmann: So I say this almost every day, but one of the hardest things I do every day is sit in a meditative position, on a cushion, looking at a candle. And that’s a good day, if that’s the hardest thing I’ve gotta do today. But what makes it actually hard is that, you know, the split between my body and my brain, or my neocortex, my new brain, you know, the new brain is a time machine, and it’s constantly drifting off to the future, and the past, and worrying about what’s not happening right now. And as the Buddha talked about, you take refuge in your body, meaning that you become aware of what’s happening in your central nervous system, you know, reptilian brain, and what’s happening in the reptilian brain is always happening right now.

You know, I teach a very specific style of meditation, that actually triggers the vagal nerve to send up these calming impulses into the brain stem, and it allows us to actually calm our central nervous system down to this point of neutral. Then when you stand up, basically, from the cushion and approach the rifle, you start to feel all kinds of anticipatory adrenaline, and excitement, and all of these things, and you’re building this thing called interoception, or your ability to actually experience what is my central nervous system doing, and if you can do that without judgment, you can then gently come back to, you know, what is really happening now? And so, you’re basically learning to call bullshit on yourself, over, and over, and over, and over again.

And that learning to call bullshit on yourself, or killing oneself, as I talk about in the book, is the core of this style of meditation, to where I am no longer in my way of whatever activity I’m doing. And, you know, sitting on a cushion is by far the hardest thing, where, you know, returning e-mail meditations, or talking … I did a making breakfast for my kid meditation for years, where my head would drift off to where I’m supposed to be in 10 minutes, or two days, or whatever it is, and I gently come back to the French toast, and appreciate the whole experience of, you know, and this is core of what I talk about in the book, of mastery, is that we are constantly running over everything throughout our days; this is not important, that is not important as this other thing I gotta do today, and so we’re constantly not living life. Today is not preparation for some other day, today is today.

And so, when you apply this principle and this philosophy, that, you know, just return this one e-mail, your efficiency goes through the roof. Just apply [inaudible 00: 34: 23], or just explore this one bit of code, or just explored flipping the French toast. And it is difficult, but it’s actually way easier than staring at a candle. But staring at a candle, you know, while I’m sitting in this very specific posture, that I talk about in the book, it actually directly connects the mind and the body, is why posture is presented in that way. It is very difficult to be just in your body and present. Unless you’re actually in my body, present, making French toast, then I can notice the smells, I notice the flip, and notice all of this other things that are actually happening right now. And so, that becomes the container, the yoga that holds me there, and I gently drift away, and gently come back.

And listening to your clients, which, you know, as I say to all my attorneys, if everyone was living in reality we’d all be out of a job, because our job, as counselors or whatever, is to help sort people’s reality out. But if I’m in the way of that, if my reality is overpowering my ability to see their reality, then we got two problems. You know, the guys I work with, particularly the attorneys, where they can drop their own stuff that’s in the room and they can really hear or listen to their client, both what they’re saying in their words and actually what they’re experiencing in their body, you get a much clearer picture of what you need to do to actually help somebody. So it’s applying meditation to running, or French toast, or code, or listening to one of your clients, is actually way easier than sitting on a cushion.

Sam Glover: And so, in a way, sitting on the cushion is the preparation though, for that challenging task, as well.

Doug Brackmann: You got it.

Sam Glover: Okay.

Doug Brackmann: You got it. So it’s, you know, what happens on the cushion is, I say in the book, is what happens on the cushion is almost irrelevant, you know? How it’s applied to the rest of your life is where the gold is. And doing something that is so unbelievably challenging, sitting on a cushion, when I go to the French toast it seems easier, when I go to listening to a really interesting case or a client it’s really interesting, so it’s a much easier thing to engage in. And then when my thoughts come and drift off, and I think about what I had for breakfast, I am much more able to bring my mind back to what’s happening now.

Sam Glover: In your book, after … You talk about meditation, and then you start talking about some other tools, and I was surprised, but also pleased, to see David Allen’s Getting Things Done come up very quickly. And as soon as I read that, it made sense to me, because you’ve been talking about the importance of the process, not the goal. And, you know, over the last few Olympics they’ve talked about what takes to succeed, and the Olympians keep saying, “You have to enjoy practice. You keep the goal in mind, but you have to enjoy the practice, and you have to live for the practice.”

And I think in a similar way Getting Things Done is, it’s all about, you don’t have to accomplish the goal today. You don’t have to start the business, you don’t have to launch the product, you don’t have to sell 1,000 units, you just have to do the next thing, right? You just have to go and get the papers from the secretary of state’s office. You don’t have to found it today, you just have to go get the papers. And like, it’s that sort of backing off from the goal, and just keep moving, just keep doing the next thing. Intuitively it makes sense, and I was pleased because I feel like Getting Things Done was a moment that I can point to that changed my life in a really positive way, because it allowed me to channel my energy and my focus in a much more manageable way.

Doug Brackmann: Right, and that … Yeah, I know, I love David Allen, he did change my life too. And the resistance, you know, my doctoral research was done … God, almost 20 years ago now, and I wrote about the resistance to doing things. And, I talk about it in the book, and I start everybody I work with, whether they’re daily meditators or not, to feel the resistance in their bodies, of actually keeping a meditation practice. And I, you know, work with some really bring, incredibly motivated people, so this one minute meditation that I suggest everyone start with, it’s incredibly difficult to actually continue it.

January is just a horrible experience at the gym. Why? Because everybody’s monkey mind has convinced the-

Sam Glover: I hate Januaries.

Doug Brackmann: Exactly, because everybody in the world has got this great idea, this great belief system going in their head, convincing them that, you know, this year’s gonna be different. But what happens, is the central nervous systems, you know, human beings don’t want better, safer, faster, stronger, richer; what we want is actually the familiar. And that’s a subconscious or, you know, central nervous system biological fact, that as our world starts to change, we have a physical resistance to continuing that behavior. Continuance of behavior then is either rationalized, “It’s okay, I’ll go to the gym tomorrow,” or, “I’ll do it later,” or, “I’ll do it after dinner,” and once the mind is actually, you know, the neocortex and the new brain, is making some narrative about why this resistance should be there, we’re toast. And that is sabotage.

But that, meeting that resistance … And this is one of the key takeaways of my book, is meeting that resistance with curiosity, in particular not catching the narrative you’re gonna make in your head about why it’s okay not to return this e-mail right now, or whatever, but then experiencing what’s happening in the present. Because there is no resistance in the present, there’s none. There can’t be, biologically. And so, as you start to feel your feet gently walking towards the cushion, or you feel your hands going to just this one e-mail, and you just do this one thing, there is not resistance, and all of a sudden you just, as David Allen, you get it done.

But knowing what you, you know, and he does a masterful job at organizing your life in a way that you know what you need to do next and what are the big tasks, and the little tasks, and what buckets you should put stuff in, and then if you have no resistance, and you have David Allen, it is, I mean, it’s remarkable how much crap you can get done.

Sam Glover: Yeah, and you never notice you’re doing it, you just look backwards and you’re like, “Oh, I did all this stuff.”

Doug Brackmann: Right. You know, the whole day then becomes a meditation practice of getting things done. It’s a very, you know, Japanese … You know, you just chop wood, you just carry water, you just return the e-mail, you just make French toast. Or you just do this one, you know, whatever it is in front of you, and then if you organize your life in a way, with David Allen’s or, you know, I give some other suggestions in the book too, God, your world just becomes so different. And more importantly, you can tolerate the success, because you can feel that resistance, and you’re … I talk about bandwidth, you start to have the bandwidth, you know, that you can tolerate more in your body, without believing there’s a snake in front of you, or, you know, sabotaging. And so, it works.

Sam Glover: Well, if people are interested in finding out if this is a book they ought to read, you have a test, a survey, on HighlyDriven.Life, and the book was handed to me as something I ought to read, and then I took the test about halfway through to confirm for me that my suspicions were correct, and that I should be considering some of these tools. But if you’re curious, as you’re sitting here listening, go to HighlyDriven.Life, we’ll included the link in the show notes, and you can take the assessment and find out if you might benefit from the book.

And if you do show up as somebody who’s highly driven, I would recommend you take it. I think even if you ultimately decide that some of these things aren’t for you, I think the book will really help you get to know yourself better, because that was my experience in reading it. So there’s my plug for you anyway.

Doug Brackmann: I appreciate that Sam, that’s great. Thank you.

Sam Glover: Yeah. Well thank you so much for being with us today, and for taking us through this. And yeah, I mean, anybody who hasn’t really connected with traditional meditation, if they’ve tried it, I think this is a great thing to try. But the other tools in there, I think, will just lead to a better life, if you can get your head around them and start doing some of them.

Doug Brackmann: I appreciate that, and I agree.

Sam Glover: All right, thanks Doug.

Doug Brackmann: Thanks Sam.

Aaron Street: Make sure to catch next week’s episode of the Lawyerist podcast. If you’d like more information about today’s show, please visit Lawyerist.com/Podcast, or LegalTalkNetwork.com. You can subscribe via iTunes or anywhere podcasts are found. Both Lawyerist, and the Legal Talk Network, can be found on twitter, Facebook, and LinkedIn, and you can download the free app from Legal Talk Network in Google Play or iTunes.

Sam Glover: The views expressed by the participants of this program are their own, and do not represent the views of, nor are they endorse by, Legal Talk Network. Nothing said during this podcast is legal advice.

Podcast #136: Meditation & Productivity for Innovators and Entrepreneurs, with Doug Brackmann was originally published on Lawyerist.com.

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