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#advertising failure
contingency-blog · 9 months
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One thing about transitioning I didn't think of before it happened- targeting advertising changing my demographic segregation. I've been slowly watching the audience buckets I'm in change over time. For example I now get ads like this:
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Two issues with this ad:
1) These women *def* have multiple reusable water bottles.
2) The aspirational aspect is wrong. My wife & I are stay-in-with-the-cats queers, not go-hiking-with-the-dogs lesbians. (That'd be our neighbors lol)
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FILM DAILY,March 25, 1923
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tenebrous-academic · 9 days
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Actually I can’t stop thinking about the way Watcher dropped the news on the same day as the release of TTPD. Did they…think that it would somehow cause us to associate it with they hype of a new album? Or were they hoping the news cycle would focus on Taylor and let them sneak this one by us? We know they have swifties on staff - what was the thought process here?
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xplrvibes · 1 year
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So apparently snc accidentally posted the Whaley video that's supposed to come out this Sunday by accident yesterday, and a whole bunch of people saw it before they deleted it 🤣.
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sketching-shark · 2 years
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Actually I’m not done thinking about how having the other five sages of Sun Wukong’s sworn brotherhood in Monkie Kid could introduce some really interesting dynamics and conflicts...like here’s five powerful yaoguai who knew the Monkey King as a calculating & ruthless party animal who won all the time, doesn’t care about humans, and who will do basically anything to keep his yaoguai family safe. But here he is now as a guy who has 0 subjects, 0 family members, now has a history of beating up yaoguai for the sake of humans, & who apparently exiled himself for 500 years after trapping his closest sworn brother (the Demon Bull King) under a mountain. And that’s to say nothing of lego show Sun Wukong being something of a mess who screws up a lot due to a chronic impulse of thinking he has to solve everything by himself without telling anyone anything because he thinks every bad thing is his fault.
Like imagine having an outgoing successful friend you deeply care for & then you all go through the trauma of warfare together but then he gets captured & disappears & when you see him next centuries later he’s this self-isolating sadsack who keeps failing at everything he tries & who hides his loneliness and guilt behind a carefree attitude but now you don’t know if you could even consider him a friend let alone a sworn brother any more on account of what happened to the Mt. Huaguoshan monkey yaoguai & that whole “beating up tons of yaoguai because a human told him to” thing.
Could lead to some interesting conflicts & discussions about morality and choices & questions about what makes a good life & a good person & what the right decision in this or that circumstance actually is...also might be interesting to see the other sages standing in near opposition to the pilgrims. Could be they think about the pilgrims, especially Tang Sanzang, like “You ruined a perfectly good yaoguai warlord is what you did. Look at him. He has depression.”
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nervermind · 1 year
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i forgot i told twitter i was born in 1932 so every ad on there for me is for an alzheimer's awareness organization
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kply-industries · 1 year
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RCA selectavision, a very short-lived video format.
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penguinlover27 · 1 year
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File this under, "How to shoot yourself in the foot."
Anyone with two functioning brain cells could have seen this coming. A responsible business owner would have kept this in mind and done whatever possible to assuage advertisers' concerns.
Just more evidence that Twitter is headed to the shitter.
What is Twitter's top source of revenue? ADVERTISING.
Still think that Elon is a genius? 😂
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Why early failure does not mean future failure.
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In 2012, in search of better weather, Roberta and I abandoned our Manhattan residence, buying a house and relocating to Napa.  I call it the second-best decision I ever made (it’s easy to guess what the first one is).
We love our by-the-water home, but if all goes as planned, we soon will decamp to a different residence.  I’m now approaching my mid-70s; it makes sense to simplify.  Simplification means more liquidity, less worry.  It means renting a house, not owning a home.
Simplifying also means winnowing and discarding, ridding ourselves of items we no longer need, use, or want.  Among other tasks, we worked our way through two file cabinets of easy-to-part-with records and reports accumulated over the better part of a lifetime.   
Some things, however, you do not discard.
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One of these you see above:  Bobby’s Compositions book for Ms. Rafael’s second grade class, a priceless bit of personal history.  (Note:  everyone called the growing-up me “Bobby,” a fractured diminutive I found embarrassing; at 24 I jettisoned it for the more preferable “Robert.”)  If you were to turn the page, you would see the book is designated as a “Lesson Boob,” foreshadowing seven-year-old Bobby’s problem with language.
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Here’s a graded test, one of many that demonstrated Bobby’s struggles with English.  The problem grew so acute and worrisome, that summer Bobby’s parents paid for a qualified and capable private tutor, someone who could help.  Regular learning sessions largely supplanted a season almost entirely devoted to outdoor play, focused on teaching Bobby how to spell.
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Did it work?
It took years of effort, a second tutor during high school, punctuated by repeated setbacks large and small, with one graduate-school teacher casting a cold eye on one of my assignment papers, commenting, “I am not wild about your writing style,” but considering where I was compared with where I now am, I’d say yes.  
Improvement required consistent dedication to process, slow, painful, and often disappointing, which yielded progress, raising a question:  why did someone who was verbally challenged emerge as a published author and resident deck swami, adept at all forms of writing for commerce?
The teachers didn’t change how they taught.  The student did.
Driven by fear, motivated to improve, with the help of we-won’t-give-up others, I became better at learning.  Looking back on it, it was about developing the equivalent of muscle memory; the more I learned, the more determined to learn more I became.  Instead of treating my mistakes and missteps as failures, I began to see them as opportunities to get better. 
My first job out of college was working for Ron Hendren, who at the time led George Washington University’s PR office.  One day Ron dispatched me to the  school’s Registrar office to look up the backgrounds of a couple of soon-to-graduate students.  I did so, but then took a detour, locating my own record in the seemingly endless rows of filing cabinets. 
In it I discovered a letter of assessment from my high school, projecting I would be a 2.0 GPA (grade-point average) student – essentially a “D” – with commentary that sentenced me to a life of less-than-mediocre professional performance.
I had just graduated "with distinction" and as a member of the academic honor society Phi Beta Kappa, having the highest grade-point average among students in my major, along with being a Danforth scholarship nominee.  I was at the start of my prove-them-wrong journey.
There is a disclaimer financial service institutions commonly invoke with investors:  "Past performance is not a predictor of future success." By extension, it is not a predictor of future failure either.
The next time you are thwarted by setbacks, stymied in pursuit of a career, or generally struggling to succeed, remember how this phrase applies to me, and how it absolutely should apply to you.
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jeeeeeebus.
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heritageposts · 2 months
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🇵🇸 From BDS:
This year’s Israeli Apartheid Week will be the most important since IAW was launched 20 years ago! With the ongoing Nakba at its height, Israel is carrying out the world’s first ever live-streamed genocide against 2.3 million Palestinians in Gaza while it continues to entrench its 75-year-old settler-colonial apartheid regime against all Indigenous Palestinians. Over the past few months, people around the world have carried out inspiring actions building people power to end state, corporate and institutional complicity in Israel’s #GazaGenocide and contribute to the Palestinian struggle for freedom, justice, and equality. With the failure of the international system, under US and Western hegemony, on full display, we will organize IAW throughout the month of March to bring justice from below. Save the date - March 1st - March 30th; an entire month of action and BDS mobilizations to end complicity in genocide, build grassroots power towards liberation and the dismantling of Israel’s settler-colonial apartheid regime. Let’s make this year’s IAW our most impactful ever!
In anticipation of the upcoming Israeli Apartheid Week, BDS has called for an escalation of our boycott campaigns.
To find out how you can join a specific BDS campaign, or how you can contribute towards IAW, you can use the search function on their website to find a BDS-affiliated organization in your country.
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If you and your organization have an event planned for Israeli Apartheid Week (IAW), you can register them with BDS here.
🇵🇸 For individuals unaffiliated with an org, you can still support and participate in IAW by:
Boycotting all products from Israel and from companies profiting off the occupation of Palestine. Here are the official BDS targets. For a more extensive list of products, check in with one of the BDS affiliated organizations in your country (they might tell you, for instance, what processed food items at your local grocery store should be avoided).
Share information about BDS on social media, with friends and family, and with your local community.
For BDS targeted brands, refrain from making or sharing any content that helps that company's outreach and branding. No more memes mentioning the brand, no pictures showing their logo, no more free advertising. Boycotting here isn't just about the loss you as a costumer can inflict on the company by not purchasing their product, it's also about damaging the brand's reputation, and limiting their customer outreach.
I highly encourage you to join a BDS-affiliated org, but if for whatever reason you can't, then these are concrete and actionable steps you can take.
Again, for more information about BDS and Israeli Apartheid Week, you check in with the official BDS website.
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wilwheaton · 5 months
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The brands are right. No one gives a f—k about X anymore, and no one will be outraged when you — yes, you, Elon Musk — have finally killed it. The days of serial tweeters like me lamenting the days of Twitter Classic are over. We’ve gone elsewhere and use X only sparingly, and only as a necessary evil. Without us, and without any advertising support, X will soon make no money of any sort, and you’ll be left only with the occasional $8 a month from @FreedomBob69. Oh wait, but here’s more reality for you, Elon! The Cybertruck is already not only a laughingstock, it’s also barely existent on the eve of its launch and, by your own admission, won’t turn a profit until a year and a half from now at the earliest. The Boring Company, established to make the Hyperloop a reality, has only built a glorified parking ramp in Vegas after burning through nearly $800 million in VC funding. Tesla’s revenues are sinking as the big automakers roll out their own EVs that are more appealing than your four-wheeled bachelor pads. Your company SpaceX will fail in its doomed mission to make humans a multiplanetary species, and its rockets won’t stop blowing up. And your biography sucked. So it’s over for you, Elon Musk. You are a public failure of a man. You’ll still be rich, but you no longer matter. That’s all you really wanted out of this, wasn’t it? You bought Twitter because you thought that owning it would make you the most special person in the whole wide world, only to reveal yourself as an unremarkable s—thead with no good ideas. You drove everyone away, including the companies that could have propped up your reputation for another five minutes. Whether you’ll ever understand this is of no concern to me, or to anyone else. You’ve shared your bucket, and it has nothing but holes in it. So, for Bob Iger, and for the rest of humanity, let me say: Go f—k yourself, Elon. Go. F—k. Yourself. Is that clear?
The end of Elon Musk
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forbidden-sunlight · 3 months
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yandere!Alastor with Violet Evergarden!reader scenario
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Warning: aged-up!reader [in early to late twenties], obsessive behavior, implied violence, implied emotional and physical abuse, implied brainwashing, knowledge based on spoilers from the first two episodes of the 2024 series.
There may be possible triggers in this story.
If you do not feel comfortable venturing any further, please hit the 'back' button on your device or computer and read something much more pleasant than a possible series of unfortunate events.
You are responsible for your own Internet consumption!
Hey guys, welcome back to another Hazbin Hotel fic, starring Hell's one and only Radio Demon, Alastor! This is a collaborative piece written with @isuckatwritingsobenice, whom I share a mutual adoration for Violet Evergarden, the anime and titular character who is in my humble opinion, one of the best written female protagonists I have seen in anime.
As always, bullying is not tolerated here. If you have nothing nice to say, please do not say it. Furthermore, if you believe the warnings listed above will make you uncomfortable, please leave now.
For those who have decided to stay, sit back, relax, and let's see what's going for tonight's broadcast :)
Alastor is someone who thrives on entertainment and chaos. Seeing the scourge of Hell striving to redeem themselves in Charlie’s hotel, only to fail as soon as they gave into the vices they’ve been trying to cure themselves of? That’s the only reason he agreed to help the princess with her passion project. He needed some inspiration after lacking it for so many decades! 
When you had arrived at the hotel with nothing except the clothes on your back and a suitcase that protected your precious Remington typewriter, the Radio Demon would not deny that he was amused to see a sinner who actually saw his advertisement on the television. After all, no one was taking Charlie seriously, and who would? Apparently you did, but for a different reason: you were looking for a job, a purpose. You said so in the interview, and you were willing to learn. When Vagatha asked what would be considered a flaw in your work ethic, you took off your leather gloves and showed her and Charlie  the alloy prosthetics that acted as your new limbs after losing them in the war.
Why you still had them and why your appearance was wholly human, you did not know. Would this be considered a flaw? You were not sure either. You are still learning about modern technology, especially the handheld devices called cell phones. 
Although the staff was in dire need of someone who could advertise the Hazbin Hotel on the Internet, the princess found something you could do and might be adequate at: gardening. More specifically, being the hotel’s groundskeeper. Someone who can maintain the hotel’s outward appearance and make sure the hell-grass or weeds don’t  get too out of control. You stood up from your seat, feet planted together and saluted Charlie, promising that you will do your best in a monotone voice.
The poor dear did get a little flustered from your actions, but Vagatha did not seem to mind, asking you to follow her upstairs so that she could show you your new room and give you the key. Your first day will be tomorrow. 
Oh, this will be fun~! Alastor thought with a wide grin. Someone new to antagonize and watch fall into the fiery pits of failure! Husk was starting to bore him anyway. 
And he was not disappointed. 
He saw you struggle with holding a garden spade, laying down carpets of fresh grass neatly without trying to crush it between your prosthetic limbs, carrying fertilizer and what flowers to plant! These entertaining events happened within the first week of being here. Is he sorry that his shadows purposely swapped the fertilizer bags and replaced the seed bags to plant roses with rat bait? Absolutely not! 
The more chaos that he created, the more entertained he will be. The anticipation to see you crumble from the pressure and expectations of dear Vagatha and Charlie is almost palpable, he couldn’t wait! 
However, you were not someone who gave up as easily as he hoped you would. 
You kept showing up every day at the exact time, and worked in the garden until Niffty had to drag you inside to have lunch. Then you stayed outside for a bit longer, making sure everything was ready for the following day. You even tried to help out in the kitchen, though you were still struggling to properly hold a knife and chop up vegetables for his jambalaya or cracking eggs in a bowl to help Niffty bake a cake at nine o’clock in the evening because she was bored and wanted something sweet. 
You carried heavy crates of liquor for Husk and even massaged his temples when he complained of a headache. When you discreetly switched out the liquor in his booze for water one time he held a grudge against you for pulling that stunt for almost a week. He eventually forgave you by preparing a Shirley Temple on the house after you politely rejected a whiskey on the rocks because you did not drink alcohol. 
Sir Pentious, the wannabe overlord, was utterly fascinated with your prosthetic limbs and had asked you to let him examine them. That comment earned him a low, menacing growl from Vagatha, spear in hand. The Egg Bois seemed to like you well enough that they tried to help you out in the garden when all they really did was make your job a bit harder. You still thanked them anyway. 
Angel Dust tried to take you shopping for a new wardrobe since you always wore the same outfit every day, but his definition of fashion bordered on risque and flaunting his assets. You were not here to flaunt your appearance, you were here to work, but you thanked him anyway. When he came back to the hotel, staggering inside on wobbly legs and his face covered in black-blue bruises, you were the one who caught him and helped him settle on a table as Husk pulled out a first aid kit. You allowed Angel to put all four of his arms around you and cry on your shoulders, carefully placing your skeletal prosthetics around his back. 
How is it that a single sinner could empathize with everyone here except him? 
This singular thought, this curious idea, is what motivated Alastor to find out more about you. And there is no else in Hell who can spill the tea on someone as accurately as his dear friend Rosie. 
A trip to Cannibal Colony was in order~!  So he did go there, proclaiming he’ll be back before dinner and ignoring Vagatha’s cursing as well as the princess trying to calm down her short-tempered lover. 
As it turned out, he had heard about you, it’s just that the topic in question did not interest him at the time. Rosie conjured up some old newspaper clippings, pointing at the image of you fighting against an exorcist in hand-to-hand combat during the Extermination. This article had been written five years ago, and the one before that? Three years ago. It seemed like you were simply at the wrong place at the wrong time, and you fought back because that is what your life had been before; surrounded by violence, vanquishing enemy forces when they crossed your path. Yet when you did make an appearance, everyone in Hell clamored for any scraps of information. Anything to find out who is the mysterious sinner who looked like a human and could rip off an exorcist’s head bare-handed. 
Now, you were staying at the hotel trying to put whatever remained of your afterlife together. That is your true purpose and now the Radio Demon knew. 
Alastor thanked Rosie for the information and the company, leaving Cannibal Colony in a merry mood. Everything was in place. Everything made perfect sense now.
If you were looking for a way to be useful in his newest project, he can make that happen. All he needs to do is nudge you in the right direction without Charlie and Vagatha around.
They are adorable when they are taking turns being a guard dog around you, you sweet little darling~. 
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@doc-tooth
@nixie-writes
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@tired-of-life-86
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beesmygod · 10 months
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we can all look back on and laugh at this when im wrong, but it seems like social media in its current incarnation is dying an undignified and overdue death. it turns out throwing all of humanity into one room and expecting everyone to develop a single ethos was beyond insane conceptually and the artists who built their following on social media are probably in a tail spin right now. people jumping to bluesky are insane lol. did you forget jack dorsey is the idiot who got us into this mess in the first place. why would you choose to subject yourself to this shit again. for what purpose?
the stock answer i got was that "for discoverability/audience" and if that's true thats a problem. i've been hollerin about this to anyone who would listen prior to this but the customer base of twitter (and all social media) is its advertisers. they have not been shy from the start about that fact because its the only way they generate income, as far as i know. YOU (the user) are the product. YOU (still the user) are also what draws people to the site. there is not a social media website on earth that has figured out that making a good website (which would require hiring and paying for quality labor over an extended period of time) is more likely to result in economic success than exclusively courting the businesses whose interest is in making the website worse to use with ads. at no point were our interests ever a factor.
in fact, imo, the number of people following you is not an accurate representational sample of your audience. the reasonable assumption you should make is that the vast majority of numbers involved with any website (esp those with a vested interest in showing off big numbers to VC investors or advertising execs) are inflated or just outright fake. the numbers exist solely to drive you insane and make awful people happy. the numbers cause you and everyone around you to start spontaneously spawning myths about a beast called "the algorithm" that possesses the incredible traits of being both something you can game for success or blame for your failures. it coerces you into enacting out nonsense superstitions to try to counteract or appease it in the hopes of, let's be honest, breaking it big and going viral. this way, you, the creator, do not have to do the hard work of building up a rapport with an audience. none of this goes anything but adds more numbers for the ceos to look at and nod approvingly or disapprovingly at.
the people running the world today are, without exaggeration, cartoon villains. they are deeply stupid, devoid of empathy, and open about their intent to do deeply evil acts in order to further their economic interests. trying to derive some kind of financial benefit from the creations of these unapologetic losers was always bound to be a wasted effort. the best thing i can say about twitter, a website i was banned from countless times and returned to out of stubborn desire, was that i got to make some great jokes with friends and cause some chaos lol. letting people know i have a web comic was always a secondary function once the realization of what social media was turning out to be set in like 7 years ago. any artist who insists that you have to do this or that on this or that social media site is trying to drag you down into the quagmire of online numbers poisoning.
run away!!! children heed my advice!!! the joy of creation does not lie on a path that encourages you to cater to the lowest common denominators while casting your net. just fucking have fun with it. if its not fun then it wont even be fun to do financially anyway. and isnt that, like. the point.
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kply-industries · 2 years
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tamarrud · 4 months
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One thing about Israeli propaganda is that it has two opposing faces, serving two separate groups and two distinct purposes.
Internally and within Israeli society, the depiction of the state surrounds how mighty and powerful Israel is and it's geared towards generating public support as the state intensifies its ongoing genocide.
Externally and to the world, the image Israel advertises is that of a lone victim that needs their support to survive. This of course is geared towards generating international support for ethnic cleansing.
What's interesting about this paradox though is that it seems some Israelis don't know how to separate the two. This is why you see them in videos smoking cigarettes with a massive explosion taking place behind them while captioning it something like "Israel defends itself against terrorists".
Their failure to see the irony is only one of the many basis of contradiction Israel has built itself on.
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