An insight into creating robust product roadmap

A good roadmap helps organizations have a bigger picture of the product, and aids in aligning product development teams with long-term product goals. Furthermore, managers can utilize customer feedback and suggestions through a centralized platform like product roadmap software to optimize product roadmap. 

Whether your goal is to create a new product or release new features, an accurate plan via product roadmap platform can assist in streamlining workflow for internal teams and avoid unwanted errors in product development procedure. 

In simpler terms, a new product takes time, effort and requires a company to implement the right roadmap planning tools. As a product manager, you need to have a clear vision and lean to basic details. Customer feedback, analytic data should be your go-to reference in the process of ideation, creation, and releasing a new product. 

Sounds confusing? Don’t worry we are here to solve your concern. In this blog we will navigate you through the process of using product roadmap software for seamless product development to understand the product management pricing for your better understanding. 

What is product roadmap software?

In simpler words, a product roadmap is a visual roadmap that gives you vision, and steps, and helps you plan along with tracking the progress of creating a product or updating features. Whereas, product roadmap software enables a product manager to seamlessly build a product that demonstrates why, and how behind it. 

A product roadmap software will come into action when your team has a vision of the product, which outlines the long-term goal of your product, including targeted customers, USP, and more. In addition, a product roadmap platform brings together different stages of product development: 

Allocating assignments within the internal team.

Third-party integrations for high-level projects

Tracking the progress of tasks by integrating with Salesforce

Timeline for each task associated with product development

Visual cues catered to different stages of the roadmap 

            like color filters and more. 

Different metrics to measure various actions

What makes an ideal roadmap planning tool?

An effective roadmap planning tool demonstrates a high-level visual overview of the goals and timeline of the product, the product’s long-term directions and a detailed plan for further iterations. 

Usually, product management teams utilize roadmaps to assign tasks to team members for each phase of product development. The phase involves - planning, monitoring, and managing the roadmap throughout the product lifestyle. 

In addition, a robust product roadmap software prioritizes tasks and achieves a few factors:

Monitors the progress of product development until it meets the end goal.

Coordinates tasks and activities thoroughly within the team. 

Create a detailed understanding within the team with product direction.

Offers transparency internally and externally among stakeholders. 

👉👉You May Also Like: A Complete Guide to Collect Customer Feedback With Simplified Steps 

Process of creating product roadmap platform

A robust product roadmap is most likely to fail in meeting its end goal when it is not planned accurately. Irrespective of your preferred approach for your product roadmap software, there are certain principles that you must include in your roadmap strategy to maintain a high-quality procedure. 

Communicate the product's goals with your team

Facilitate visual product roadmap with your team, to help them gain a clear perspective on the project. You can begin the process by making sure your team has derailed understanding of the organization's long term vision and customers needs. 

Build a plan for your internal team

Schedule dedicated sessions with your internal team to plan how new products or upcoming features can help the organization or product to achieve expected outcome. 

Create your first roadmap draft

Make sure you draft the roadmap that aligns the method of product development preferred by your team meets with the company's outlined goal. Include an overview of all the essential stages of product development in your roadmap. Avoid getting int details like features or other factors that are not defined as important as per the company’s current goal.

Seek feedback from your team members

Share first draft via roadmap planning tools like Antrika . And then allocate dedicate time to the team to comprehend and process the plan. Over some time, conduct sessions to seek feedback, understand their suggestions to solve the prudential issues that may have missed out to touch in your product roadmap. 

Share the roadmap to your stakeholders

You should have confidence to share the product roadmap with stakeholders as it is aligned with organization’s goals, customer needs, market trends which is enough to satisfy your stakeholders with your product plan. 

5 strategies to create a robust product roadmap

A product roadmap tool helps you optimize the plan, there are certain factors that you need to consider along with the product's vision. We are listing below a few strategies to help you plan product roadmap that aligns with the organization's goals and customer needs. 

1. Have a product vision

The first step helps to keep your team aligned in creating specific product strategy. In simpler words, this vision serves as a vision to what is desired and aids in identifying potential solutions that need to be addressed in your new product. 

The vision does not have to be final but it begins the procedure of creating a product roadmap so the further decisions can be made around the vision. Additionally, this vision will help you draw potential ideas and solutions on what you want your product to look like and address certain features in the right way. 

2. Plan out your strategy

The next step into creating a product roadmap includes, planning out an accurate strategy for your product or feature you wish to focus on, Ensure that your internal team and external stakeholders are aware of the organization's goals before you begin with the journey of product development. 

Remember, your strategy should be planned around explaining how your product benefits the company in terms of improving brand identity and revenue. And later on, combine it with the vision you have already planned out in the previous step. Make sure, these factors are aligned, and then you are good to go ahead with developing or improving and stay consistent with the plan. 

3. Outline vital requirements for your product

To understand important requirements or data for creating a new product, you must seek for deeper understanding of the customer's needs. Collaborate with the sales team, and customer service team as they have hands on data with the group of people who already use your product, how they feel about the product and what they are expecting further with the product. 

Your next move should include matching the data with technical product requirements through market research, and understand the features that need to be on priority in your next releases. Additionally, you can connect with current customers to understand detailed requirements via Antrika’s centralized feedback-collecting software or get in touch with subject matters. 

4. Have a closer look at your product plan

This step focuses on how your product will meet the organization's goals. Consider connecting more subject experts, as this plan will execute how your product development process moves ahead. 

Make sure you set a dedicated goal and timeline, it can be broad so that it offers flexibility but at the same time, it does not have to reach some milestone. Plan out specific time frames on a monthly or quarterly basis as specific dates may feel overwhelming to achieve for the team. 

5. Keep internal team and metrics in mind

As we mentioned, you may not dedicate deadlines with specific dates but make sure you keep track of the progress of product development throughout each phase especially quarterly-based timeframes, this step will ensure that everyone is aligned internally. 

In addition, ensure that all your team members are aware of your preferred metrics and utilize these metrics regularly to keep the flow of the product roadmap. Every team member needs to follow the approach that the company has outlined to meet desired goals and outcomes. 

Factors to avoid in product roadmap procedure

There are certain things that every organization should avoid while planning their product development system. While you may receive many feature requests and feedback that may feel overwhelming as a manager you must prioritize suggestions that align with customer needs and the organization’s goals, and besides are actionable. 

We are listing a few factors that every business needs to avoid to maintain a smooth workflow throughout the product roadmap.

Strict deadline

A roadmap communicates the product’s vision and often requires time to demonstrate what was outlined by the team to make the process successful. Avoid specific dates, and conduct frequent sessions with the internal team to make sure you seek feedback timely to make actionable changes at the moment and utilize time effectively. This will give your team room to focus on the right things and dedicate important things accordingly without added pressure. 

Non-valuable factors

When you are building a product roadmap, your focus should not be on bug fixes, Dev ops, or technical factors. These things need to be considered while testing the product, considering in between the creation of the product will disrupt the flow of product development and consume more time than expected. 

Build your Product roadmap with Antrika

We hope you have a basic idea of creating a product roadmap and how to strategize it with the organization's vision of the product. Begin strategizing product development by having a clear vision and involving your product team to analyze the changes that need to be addressed in your next product release. 

If you want to know more about how the product roadmap works with Antrika or product management pricing , then get in touch with us today!

Unlocking the Power of Salesforce in Digital Marketing

As the world of digital marketing continues to evolve, businesses are looking for new ways to optimize their customer interactions and improve their bottom line. One of the most powerful tools available for achieving this is Salesforce, a cloud-based customer relationship management (CRM) platform that helps businesses manage their customer interactions and data.

With its range of tools and services for sales, marketing, customer service, analytics, and more, Salesforce is an essential tool for managing and optimizing customer interactions across various channels. Here are just a few of the ways that Salesforce can unlock the power of digital marketing for your business:

Centralized Data Management

One of the biggest challenges for marketers is managing customer data across different channels and touchpoints. Salesforce provides a centralized platform for managing customer data, allowing marketers to create a 360-degree view of the customer and track their interactions across different channels.

This data can be used to create targeted campaigns, track customer engagement, and measure ROI. By using Salesforce, marketers can gather valuable insights into customer behavior and preferences, allowing them to tailor their marketing efforts and improve their overall performance.

Automated Marketing Campaigns

Salesforce also provides a range of tools for automating marketing campaigns, including email marketing, social media marketing, and mobile marketing. By automating these processes, marketers can save time and resources, while also delivering more personalized and relevant content to their customers.

Salesforce allows marketers to create targeted campaigns based on customer behavior and preferences, delivering the right message to the right customer at the right time. This can help improve engagement and conversion rates, while also reducing the risk of customers unsubscribing or blocking marketing messages.

Real-Time Analytics

Another key feature of Salesforce is its real-time analytics capabilities. Marketers can use Salesforce to track customer interactions and behavior across different channels, and to analyze the effectiveness of their marketing campaigns.

Salesforce provides a range of analytics tools, including dashboards, reports, and forecasting, which can be used to measure ROI, track performance metrics, and identify areas for improvement. By using these insights, marketers can optimize their marketing strategies and improve their overall performance.

Customer Service

Finally, Salesforce also provides a range of tools for managing customer service interactions, including chatbots, case management, and social media engagement. By providing a seamless customer service experience, businesses can improve customer satisfaction and loyalty, while also reducing costs and improving efficiency.

In conclusion, Salesforce is a powerful tool for unlocking the power of digital marketing. By providing a centralized platform for managing customer interactions and data, automating marketing campaigns, providing real-time analytics, and managing customer service interactions, businesses can improve their marketing performance and drive growth. Whether you're a small business or a large enterprise, Salesforce can help take your marketing to the next level.

Founded in 2015, Premium Learning Systems have established a strong foothold in the domain of training with our phenomenal results. Till date, more than 25,000 students have been a part of this journey that has enhanced their skills and enlightened their career paths.

We offer a Career Accelerator Program (C.A.P.) which is an intensive 10+ week online training program conducted by Premium Learnings to enable professionals in the Salesforce ITIndustry. 

For any Queries Contact us  We offer a Career Accelerator Program (C.A.P.) which is an intensive 10+ week online training program conducted by Premium Learnings to enable professionals in the Salesforce ITIndustry. 

For any Queries Contact us  

If you are interested in  Salesforce , you can join our Career Accelerator Program (C.A.P)

.Click the link and join the course: https://premiumlearnings.com/contact/?utm_source=blogsubmission&utm_medium=tumblrsnehal

Unlocking the Power of Salesforce in Digital Marketing

As the world of digital marketing continues to evolve, businesses are looking for new ways to optimize their customer interactions and improve their bottom line. One of the most powerful tools available for achieving this is Salesforce, a cloud-based customer relationship management (CRM) platform that helps businesses manage their customer interactions and data.

With its range of tools and services for sales, marketing, customer service, analytics, and more, Salesforce is an essential tool for managing and optimizing customer interactions across various channels. Here are just a few of the ways that Salesforce can unlock the power of digital marketing for your business:

Centralized Data Management

One of the biggest challenges for marketers is managing customer data across different channels and touchpoints. Salesforce provides a centralized platform for managing customer data, allowing marketers to create a 360-degree view of the customer and track their interactions across different channels.

This data can be used to create targeted campaigns, track customer engagement, and measure ROI. By using Salesforce, marketers can gather valuable insights into customer behavior and preferences, allowing them to tailor their marketing efforts and improve their overall performance.

Automated Marketing Campaigns

Salesforce also provides a range of tools for automating marketing campaigns, including email marketing, social media marketing, and mobile marketing. By automating these processes, marketers can save time and resources, while also delivering more personalized and relevant content to their customers.

Salesforce allows marketers to create targeted campaigns based on customer behavior and preferences, delivering the right message to the right customer at the right time. This can help improve engagement and conversion rates, while also reducing the risk of customers unsubscribing or blocking marketing messages.

Real-Time Analytics

Another key feature of Salesforce is its real-time analytics capabilities. Marketers can use Salesforce to track customer interactions and behavior across different channels, and to analyze the effectiveness of their marketing campaigns.

Salesforce provides a range of analytics tools, including dashboards, reports, and forecasting, which can be used to measure ROI, track performance metrics, and identify areas for improvement. By using these insights, marketers can optimize their marketing strategies and improve their overall performance.

Customer Service

Finally, Salesforce also provides a range of tools for managing customer service interactions, including chatbots, case management, and social media engagement. By providing a seamless customer service experience, businesses can improve customer satisfaction and loyalty, while also reducing costs and improving efficiency.

In conclusion, Salesforce is a powerful tool for unlocking the power of digital marketing. By providing a centralized platform for managing customer interactions and data, automating marketing campaigns, providing real-time analytics, and managing customer service interactions, businesses can improve their marketing performance and drive growth. Whether you're a small business or a large enterprise, Salesforce can help take your marketing to the next level.

Founded in 2015, Premium Learning Systems have established a strong foothold in the domain of training with our phenomenal results. Till date, more than 25,000 students have been a part of this journey that has enhanced their skills and enlightened their career paths.

We offer a Career Accelerator Program (C.A.P.) which is an intensive 10+ week online training program conducted by Premium Learnings to enable professionals in the Salesforce ITIndustry. 

For any Queries Contact us  We offer a Career Accelerator Program (C.A.P.) which is an intensive 10+ week online training program conducted by Premium Learnings to enable professionals in the Salesforce ITIndustry. 

For any Queries Contact us  

If you are interested in  Salesforce , you can join our Career Accelerator Program (C.A.P)

.Click the link and join the course: https://premiumlearnings.com/contact/?utm_source=blogsubmission&utm_medium=tumblrkirti

An Implementation Partner for Salesforce CRM: What Is One?

In reaction to changes in customer behavior, businesses of all kinds are increasing their digital transformation activities. Many people want to develop integrated, access-from-anywhere solutions. Solutions for managing customer relationships (CRM), such as those provided by Salesforce, are among them.

It is one thing to investigate a Salesforce CRM implementation system. Knowing which products, applications, and configurations are optimal for your company is a different story. This is why virtually all Salesforce clients seek out professional specialists to help them navigate the Salesforce ecosystem. These professionals are implementation partners. Salesforce installation partners assist organisations in achieving their CRM objectives.

Let's take a look at some of the most often asked questions regarding working with a Salesforce installation partner. I'll also discuss how to get the most out of your partner connection.

What exactly is an implementation partner?

An implementation partner is a company that has been evaluated and approved by Salesforce to execute CRM products on its behalf.

Each implementation partner specializes in a specific field, industry, or application. This means there is a partner for every need, difficulty, business, product, industry, area, and stage of the Salesforce journey.

Why should you work with an implementation partner?

Our CRM systems address the complete range of corporate activities. These include sales, marketing, customer service, and long-term viability. Add-on applications and platform-to-platform interfaces can supplement each product.

In other words, the Salesforce ecosystem's potential is limitless. The problem is to find the correct solution with the proper customizations and integrations for your needs.

A larger corporation may already use a variety of technical solutions. They may require advice in determining how to connect a Salesforce product, such as Marketing Cloud, with their existing systems without producing friction.

A smaller firm may be rapidly expanding and recognize that continuing to work with spreadsheets would not support this expansion. They may see the need to automate their procedures or that it is time to provide more personalized consumer experiences. It might be intimidating to implement a CRM solution for the first time.

Internal teams or workers with no collaboration with Salesforce partner companies may find it difficult to examine all of the factors and adopt a new and highly adjustable CRM solution. Hiring a full-time staffer to oversee the implementation process might be costly as well.

What difficulties can I have during implementation?

I cannot emphasize enough how important it is to bring in a partner as soon as possible to lessen the likelihood of numerous problems arising later on.

It is also critical to be clear on what you aim to solve and how you will assess progress over time. The majority of customer or partner uncertainty or discontent stems from a lack of knowledge.

If both sides aren't on the same page, assumptions and misconceptions about timetables and capabilities might occur. This makes goals and success metrics more difficult to achieve. As a consumer, you must be as forthcoming as you would like your partner to be. Never be scared to repeat your queries. It is normal to request clarification during the implementation phase because it might be quite technical.

Partners, just as you put the client at the center of your business, put you at the center of theirs. They gauge their performance by providing exactly what you require. Customer satisfaction equals partner satisfaction. You should keep that in mind at all times during the process.

Any good partnership relies on open, honest communication from the beginning. A collaboration on implementation is no exception.

The Importance Of Social Media Advertising In 2022

Don't be afraid to affix in but you still have to be intentional about the way you do it. Maybe one of your rivals is dominant on Facebook, for example, however has put little effort into Twitter or Instagram. You may need to concentrate on the networks the place your viewers is underserved, rather than attempting to win followers away from a dominant participant. Many thought the brand would disappear as soon as Instagram introduced Stories, the same feature with a special name. With lots of people online, the probabilities are merely infinite. This means that you could easily attain your target audience by using social media platforms effectively. Often, businesses companion with YouTubers for product placement as a outcome of these users have already got engaged audiences. A business’s social media channels are additionally a vital recruitment software. Reach more folks to extend the likelihood of your model getting seen by the proper individuals. You can measure this utilizing impressions/reach, likes, shares, mentions, or any other sign that shows a real particular person has seen your submit. Truth is, most people will want multiple interplay along with your brand to feel compelled sufficient to make a purchase order. Overall, the platform presents several paid advertising options, together with in-feed video advertisements, model takeover adverts, spark ads, and TopView adverts. Before you'll have the ability to create an advert, you’ll need to choose on your goal. You can choose from seven completely different goals broken down into three main categories . Evaluating The Most Effective Ab Testing Metrics For Search But most ecommerce businesses don’t know how to do it effectively. Prior to operating your take a look at you should set up what objectives you hope to realize. Meeting your client’s or stakeholder’s expectations is extra doubtless when you clarify upfront what you anticipate the result to be. What’s necessary to know is that the 18% conversion fee isn’t a assure. An 18% conversation price is definitely better than a 15% one, even permitting for the margin of error (12.9%–17.1% versus 15.7%–20.3%). You may hear folks speak about this as a “3% lift” . In this case, it’s most probably an excellent determination to change to your new version, however that may rely upon the costs of implementing the model new version. An effective optimization program usually has two parts, specifically, plan and prioritize. Waking up in the future and deciding to check your web site just isn't how things are accomplished in CRO. A good amount of brainstorming, along with real-time visitor data, is the one approach to go about it. A/B testing allows you to systematically work by way of each a part of your website to enhance conversions. In different phrases, the extra you know about an event, the better and faster you possibly can predict the end outcomes. What Is B2b Advertising Automation? Implementing personalization right into a B2B advertising automation system is going to require coordination throughout a number of departments, plus a good amount of time, cash, and sources. Also note that some of these issues can’t be developed individually or in the wrong order. You need to know the customer journey contact points before you'll find a way to repair the database. Salesforce can then route results in your gross sales group automatically, to make sure that reps can contact base with leads whereas they're hot. Sure, SEO may be a chance to re-examine your Instagram strategy as a complete, however it may additionally be a sign that your audience prefers a unique channel to consume branded content material. When unsure, attempt both, and iterate in your course of as you be taught which channels — paid or free – perform greatest for your model. You'll want to vary your content to appeal to these totally different target audiences. This messaging ought to be based mostly oncomprehensive researchyou have conducted to find out the most effective language, offers and media to use to achieve every segment. Personalization in messaging should go additional than a customized name token in an e-mail. Messaging ought to touch on pain factors, include trade language and converse to the person’s position in their group. Keyword Research Pillar pages broadly cowl a subject and link out to in-depth sources to learn extra. At a big company, keeping executives and different departments knowledgeable of progress towards stated goals is critical. Dashboards permit you to scale your search engine optimization reporting to as many individuals as will must be stored knowledgeable. It’s straightforward to drag data from instruments corresponding to Google Analytics, Google Search Console, SEMRush, or Ahrefs, etc. With social media monitoring, something additionally important for entrepreneurs, it’s like the physician simply saying you've a stomach ache and treating these signs before sending you in your method. Social listening helps you understand why, the place and how these conversations are taking place, and what people think—not just when they’re tagging or mentioning your brand. If these are questions you’ve asked before, then social listening is for you. You’ll see that the search term “saltwater tackle” has a search quantity of 880. You’ll have to enlist the help of a software to succeed in these milestones. Google Trends will assist provide the big image as to whether one thing is a fad, development, growing, or steady market. If you see unexplainable spikes, strive performing some further looking out to see what the potential trigger was. A kitchen sink is a perfect instance of a product with a market that has typically remained constant and flat for many years. Competitor Analysis In 6 Steps “The Content Gap device from Ahrefs is extremely efficient at discovering what keywords/topics rivals are using that your site or a client’s site is not,” says Kyle Kasharian of 9Sail. High volume doesn’t essentially mean that a keyword brings in visitors or conversion. Instead of blindly following search quantity, it’s value listening to search intent. Use these related key phrases to assist you slim your definition of your competitors, so you can make certain you’re analyzing companies which are really competing with your own. This information will train you how to conduct your personal aggressive analysis for social media. We’ll also record one of the best social media aggressive evaluation instruments and give you a free template to help you get began. 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This way, you'll be able to focus on working your business, whereas we care for the remainder. Once you've uploaded your video onto Facebook , there’s an option within the lower-left nook to set your most popular audience for this video. At the top of the video, you can have a text overlay or a static image with a CTA and let the video play for a few seconds after the precise content ends. Facebook recommends “pulling out a key quote or moment from the video as the textual content component of your post” so as to arrange the expectations of what goes to be seen within the video. Because sites with video content material carry out higher overall than sites that don’t, search engines like google prioritize them. Sudden adjustments in scripting, messaging, targets, and extra can throw your entire production off-kilter. But still, these modifications are all too widespread.Take a look at our creative guidethat’ll help you handle inventive feedback from everyone in your staff. 141+ Best Linkedin Ad Examples In 2022 However, i'd check a shorter intro textual content to keep away from mobile truncation. A snapshot of the WeWork experience is captured in the inventive. I love how this brand focuses on original research and data. Also, provide recommendations to users on what type of content material you need from them. Direct mail advertising by way of mailbox inserts and free-standing inserts may be very effective at reaching clients. If you suppose that inserts might efficiently attain your market, call one of the huge distributors and learn how much it would value you to attempt this sort of program. The business leaders are Valassis Retail Marketing Systems and Val-Pak. 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They're nice as a end result of prospects really feel like they're getting some personalised insight from you, and are simply shareable on social media. Consider repurposing some stats and figures from your whitepapers into quizzes, giving prospects incentive to check their information after they've completed studying.

Module: Winter '21 Release Highlights (Answers)

Module: Winter ’21 Release Highlights (Answers)

Winter ’21 Release Highlights #1.See What’s New with Work.com Q.)1True or False: Queue Management aids businesses in scaling onsite capacity in order to meet pressing needs and follow local regulations.I)TrueII)FalseQ.2)Digital Trust Cards allow companies to publish which safety protocols?I)Social distancing policiesII)Fire drillsIII)Amenity schedulingIV)A and BV)A and C #2.See What’s New with…

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6 Best Practices for Salesforce Data Governance

Not all data is created equal. Duplicate records, miscalculated reports, and outdated information are all examples of data that don’t offer benefits to your Salesforce environment. In fact, they can actively make it more difficult to utilize system data in an advantageous way.

Salesforce data governance is aimed at organizing your data in a useful way, while also improving the overall quality of available data.

But like any effort in Salesforce, the degree to which you see benefits will depend on how well you execute the task. Employing a generic Salesforce data governance plan won’t inherently improve your quality of data.

A data governance plan that is tailored to your needs—and put together with some best practices in mind—will provide the most benefits and serve your company moving forward.

But how do you know how to implement such a system? How do you personalize it to your Salesforce environment? And how do you ensure you are seeing the greatest return on your efforts?

Here are 6 best practices to keep in mind for Salesforce data governance:

1.      Put Together a Data Governance Team

2.      Establish a Salesforce Data Governance Framework

3.      Archive Unused Data

4.      Frequently Update Data Security Tactics

5.      Documentation Must Be Maintained

6.      Maintain a Current Data Backup

1. Put Together a Data Governance Team

Salesforce data governance is not a one-time task. It is an ongoing consideration that needs to be tended to by dedicated team members.

The first step toward a successful data governance effort is to put capable and talented members of your team in place to achieve your goals.

A senior executive should be designated as the manager of your data governance team. This role will be tasked with overseeing the various efforts and keeping everyone unified in their approach. Tracking progress through identifiable and measurable goals is an essential aspect of a successful data governance manager.

Areas such as IT, marketing, and finance departments will all need their own data governance leaders. These individuals will be in charge of establishing data governance efforts and then implementing them. They will work with the senior executive to ensure everyone’s on the same page.

Representatives within each of these departments will be in charge of monitoring data quality, producing reports after analyzing available data, and interpreting collected data for adherence to company standards. These advocates perform the functional tasks of the data governance strategy and report to their leaders.

2. Establish a Salesforce Data Governance Framework

The way in which your company collects, stores, and uses data needs to be governed by rules and identified processes. A framework of operations will define who will fill the roles stated above, as well as the exact duties expected of each role.

This will help ensure uniform handling of system data through stipulations of how data is to be gathered and stored.

A clear framework will make it much easier for team members to find and use applicable Salesforce data. This will be performed by utilization of a few key metrics:

·        Quality Indicators

·        Data Elements

·        Policies and Processes

·        Data Quality Rules

·        Risk and Privacy Metrics

A Salesforce data governance framework should address three major aspects:

1.      Discovery of Data: Define the data, its source, and how it relates to your business.

2.      Execution of Governance: Essential process components such as managing data quality, addressing issues, protecting privacy, and more.

3.      Monitor the Processes: Examine the success of your efforts and use the metrics to improve processes.

3. Archive Unused Data

Your Salesforce environment is going to grow over time. Data and metadata are going to grow along with it. Salesforce data governance depends on your ability to stay on top of active data and organize it in a useful manner.

Data that has potential to be useful but isn’t currently needed can be moved off-platform to long term storage. This is called “data archiving” and it can further streamline your Salesforce environment.

Removing this data from your system makes it easier to stay on top of currently useful data. Your team will have less data to sort through. And when it comes time to backup your Salesforce environment, the process will be quicker.

4. Frequently Update Data Security Tactics

Salesforce data governance might include moving data sets to new locations. This means data security measures are going to need constant attention to ensure sensitive or otherwise important information doesn’t become compromised.

Data security needs to be a constant concern when arranging and addressing various data governance considerations.

Protecting your system data—as well as that of your employees, vendors, and more—must be maintained as you sort and verify your Salesforce data. Depending on your industry, there may be government regulations in place that stipulate exactly how this must be done. But every business—regardless of industry—needs to maintain adequate levels of data security.

5. Documentation Must Be Maintained

The representatives from each department should work with their teammates to ensure each piece of analyzed and organized data is documented so it can be found when it is needed. There isn’t much of a point to working through a Salesforce data governance strategy if the end result isn’t usable.

Consistent communication is essential to keep your data repositories organized and optimized.

Every member of your team will be better able to complete their tasks when they have all the information they need.

6. Maintain a Current Data Backup

Backing up your data is an essential aspect of a successful Salesforce data governance strategy. Your data needs to be organized and optimized, but what happens when you lose access to your data altogether?

Data loss events are unfortunately common—whether due to cybercriminals, natural disasters, or accidental deletions. A current backup is necessary to quickly returning to service.

Finding a reliable Salesforce data backup and recovery solution like AutoRABIT will ensure that your backup repository will be current.

Get More Customers Organically For Your eCommerce Store

Find out how you can attract more of your ideal customers on the top of Google Search results without paid ads with our 3-step SEO system.

With 43% of all e-commerce traffic coming from Google search, e-commerce stores who capitalize on this will benefit from increased profits and consistent organic customers for years to come.

Take a minute to schedule a time below to see if you are a good fit to at least double your organic website leads through our 3 step system.

I WANT TO GROW MY ORGANIC LEADS

Our Clients Have Massively Increased Their Sales Through Our SEO Services

Our team have helped companies ranging from emerging eCommerce stores to large companies like Capital One to be found at the top of Google through Search Engine Optimization (SEO). Through this, we helped them to get more qualified leads and more sales while achieving a big return on their investment.

Two Spoons

Hannah from Two Spoons already had a strong social media presence before working with us, with over 115,000 followers on Instagram and growing her followers fast. However despite this growth, her website leads was not growing fast enough.

Through working with us, we helped Two Spoons to grow from 2,000 organic visitors per month to 10,000 organic visitors per month!

See video here:

https://player.vimeo.com/video/438300717

Alpha Crowd Control

Allan from Alpha Crowd Control has been running his business for more than 15 years. When traditional marketing channels stopped working and his paid ads didn’t bring a good return, he struggled to find new customers…

Through our 3-step system, we TRIPLED his business’ organic website leads which helped to create a 50% increase in his annual revenue!

See video here:

https://player.vimeo.com/video/412836157

E-Commerce Digital Marketing Agency

Having a functional e-commerce store or website is not an end-all and be-all. In a constantly changing digital and competitive business landscape nowadays, most e-commerce merchants worldwide turn to SEO and digital marketing agencies to help build their brands and grow their customer base. Because of this, marketing business online has become increasingly important in any company’s success.

Promoting your e-commerce store by utilizing SEO strategies and different digital marketing platforms offers immense value. Still, it is NOT a small and easy feat. Since SEO rankings take time to improve after optimizing the website, it is a truly daunting task to find the needle you are looking for in the enormous haystack of information that search engines return. For this reason, more and more entrepreneurs are now relying on outside help to achieve organic growth.

Are you thinking about hiring an e-Commerce digital marketing agency?

Choosing the best e-Commerce digital marketing agency will help you save time, headaches, and a massive amount of money. The goal of hiring an e-Commerce digital agency is to increase your website’s visibility and ultimately provide a quick return on your investment.

Before we go further, here’s a heads-up! Reaching the top of search engine rankings doesn’t happen overnight. Because of this, it takes several months to realize that you hired the wrong e-Commerce agency, and you end up facing damaging effects to your website’s online presence in search engine results. Too late to atone for your bad decisions.

If you are looking for honest SEO services with guaranteed results, then you came to the RIGHT place!

Compared to other e-Commerce marketing agencies, we offer you a stress-free, fast and rewarding experience! Our main goal of helping you set up an e-Commerce digital marketing system is to create new e-Commerce revenue streams that initially seem too complicated to leverage. We suggest that if you want the best results in your ROI, focus on the valuable metrics that matter.

ePropel is an e-Commerce digital marketing agency that offers guaranteed e-Commerce digital marketing services that will help your business dominate your market’s search engine rankings. We follow a 3-step system to grow your e-Commerce business based on fundamental strategies and best SEO and digital marketing practices. Our guaranteed SEO system has a proven track record in assisting small to medium-sized companies to sell to a global audience online.

Our main goal is to help you attract your ideal customers without paying hefty fees for paid ads. As your SEO partner, we will strive to help you get to the top results on Google and get organic traffic from the top 10 search result positions.

We now live in a different world, and as technology advances, Google is also advancing its requirements. We diversify, and with the latest developments in Google algorithm, it’s hard to keep up with the new marketing trend at an enterprise level.

LEARN HOW TO GET 10X MORE CUSTOMERS AND INCREASE YOUR ROI WITH EPROPEL’S 3-STEP SYSTEM.

We provide all the e-Commerce digital marketing services that your company needs to get results!

Our full-service SEO and e-Commerce digital marketing packages are designed for your business to rule the web and replace a dozen solutions with one suite to improve and leverage in all areas of your marketing. As our valued client, you will enjoy the following services:

Execution of effective e-Commerce digital marketing strategies

We will conduct an in-depth review and audit of your website to determine the necessary SEO strategies that will give your store the much-needed boost in its online presence. We will also execute effective e-Commerce SEO strategies customized to your business to make your online store more visible on the search engine results pages.

Perform website optimization strategies

Payments works seamlessly with any Salesforce application or data model, be it your out of the box Sales Cloud or custom application.

Help you design a custom, mobile-friendly site that makes purchasing your product be a breeze as possible

Payments works seamlessly with any Salesforce application or data model, be it your out of the box Sales Cloud or custom application.

EXCLUSIVE BONUS: WATCH OUR FREE TRAINING VIDEO TO BOOST YOUR SEARCH ENGINE RANKINGS QUICKLY.

What makes our e-Commerce agency different?

Our connection with our customers is at the heart of what we do, as we believe building a solid client relationship is the foundation for growth. Trust and values come FIRST to us, and we don’t act in self-interest. We continually strive to build a lasting and meaningful relationship with our clients founded by transparency and honesty.

With all that said, we take time to hear your goals and where you want to be in the future, so we have a FULL understanding of what your company wants to accomplish in e-Commerce marketing and ensure you are well-supported throughout the process.

Everything we do comes from the perspective of a business owner. We walk our talk, and we are 100% dedicated to serving you. We will treat your company as our own and look out for your business’s best interest as a whole. And as your SEO and digital marketing partner, you are NEVER alone in your game. We are in this together!

Simply put, we genuinely care about your business, and we are passionate about bringing noticeable results building your competitive advantage. Our SEO solutions and digital marketing system in place are driven towards making an indelible impact with significant change on your company’s revenue growth and, eventually, help your business succeed in this competitive digital age.

LEARN MORE ABOUT THE EPROPEL DIFFERENCE. WE GIVE YOU A HANDS-OFF SOLUTION IN GETTING CONSISTENT SALES AND LEADS.

So, let’s kick things off with the help of our certified digital marketing experts!

Take note that highly effective e-Commerce marketing is a make or break necessity for many e-Commerce companies. Today, a plethora of e-Commerce businesses credit online marketing for achieving an increase in their ROI and their generation of more sales.

When it comes to e-Commerce digital marketing, finding the RIGHT e-Commerce marketing agency or partner can help you tap into this rapidly growing sales channel and keep your business prepared for the future!

That said, if you are looking for a dedicated digital marketing team passionate about taking your business to the next level, our integrated digital marketing strategies will be perfect for you!

Make ePropel and our team your trusted e-Commerce marketing agency. Our e-Commerce digital marketing services go unmatched, providing your business with the best value possible and helping your e-Commerce store get ahead in today’s very competitive online business world. We will develop a customized internet marketing package to meet your business KPIs and revenue growth goals.

With our team of experienced SEO and digital experts and a growing number of satisfied customers, ePropel becomes the trusted choice for e-Commerce companies looking to drive revenue, generate sales, set up an effective conversion strategy, and ultimately, get good leads aboard.

PARTNER WITH EPROPEL NOW, AND TOGETHER, WE WILL GROW YOUR BUSINESS!

Why do you need a game plan for your online marketing?

The global market is continually expanding and innovating. If you don’t keep up with your competitors, you will be missing out on huge sales, let alone you lose in the game. Relying on the traditional forms of advertising and marketing products will not cut it or beat your competitors, especially in a very aggressive market with low customer spending.

With nearly all marketing efforts being performed now online, it is tough to draw customer’s attention to your business. Even more challenging is deciding between the various types of digital marketing people use today that will potentially market your business. If you continue to rest on your laurels in a world of business that’s highly competitive, sooner or later, a new competition lurks around the corner, and you are in a deadly trap.

Here’s a wake-up call to e-Commerce business owners

While you are not boosting your website’s visibility, your competitors are keeping the competition on their toes. So, if your potential and existing customers find them online, they will likely turn to your competitors instead of you as the go-to source for their needs. Thus, you miss the opportunity to pull in more customers and reach a large audience.

As you can see, digital marketing is relatively inexpensive and very doable, so there is no reason why e-Commerce businesses couldn’t stay in front of people and stand out from the crowd. No matter how new or small, your business can avoid being overlooked by the vast marketplace. Here’s the good news, at ePropel, we offer a suite of e-Commerce marketing services that make using e-Commerce marketing simple but on point and delivers results.

Take advantage of our online marketing strategies geared toward building your brand awareness, increased website traffic, targeted reach, leads, conversions, or even repeat purchases so that you could achieve your business growth goals. With a coordinated marketing strategy, your company will surely maximize the impact of your e-Commerce marketing efforts!

FIND OUT HOW YOU CAN GET MORE CLIENTS AND REACH YOUR TARGET MARKET THROUGH SEO. WATCH THE FREE TRAINING VIDEO HERE.

Again, don’t rest on your laurels. It’s time to take massive action!

As a business owner, it is common for you to spin the wheels and lose focus. And as the business continues to grow, the demands to be met become increasingly high. Without noticing, it presents you with ever more complex challenges at a near-relentless pace, losing your control and grip on the business. Add in your personal and family needs; things could spiral down quickly, and it’s easy to constantly feel overwhelmed and unmotivated. ‍

With overwhelming things going on in the business, unknowingly, the day has gone by, and you missed priming the pump that improves cash flow. Remember that generating MORE sales or getting more people walking through your door are the lifeblood of your business. At the end of the day, the main thing that matters is, how many sales are you making?

If you want your business to realize its full potential without getting overwhelmed, take this advice seriously: do things that truly matter to your business, and don’t wait for your feelings to change to take action. Whether you like it or not, your e-Commerce success depends upon the successful marketing strategies you have poured into your business to gain traction in a crowded online marketplace.

If wearing multiple hats at your job hurts your efficiency, decreases your focus, and undermines your productivity as the company’s primary decision-maker – it’s about time to stop trying to do it all by yourself. Simple. If you do the SEO legwork yourself, you need to learn the process and pay for tool subscriptions. In addition, to get it done right, you need to invest in training and courses. Too much on your plate already, and confused about what to do first. Consider outsourcing your marketing – this is perhaps the best decision. This way, you can give your undivided attention to more important things to run your business more powerfully.

Do you want an e-Commerce marketing going and need help from experts?

No worries, we’ve got you covered! We at ePropel will help you create a plan, strategize, and implement it into your business. We will make things happen for you and deliver maximum SEO results that propel your business to grow. ‍

Prioritize Keywords That Gets You Results

Identify what your prospects are searching for on Google and embed these keywords into the right areas of your website that you can consistently get qualified leads on a regular basis.

Optimize Your Website to Increase Visibility

With over 200 optimization factors, we identify the top factors that are turning your visitors away and what would increase searchability on your website. We then implement these on your website on so that it helps your store to rank on Google for more keywords

Quality Link Building To Accelerate Your Growth

Without high-quality and relevant backlinks, it’s almost impossible to get to the 1st page of Google for the most competitive keywords in your niche, so it’s very important to match your eCommerce store with the most relevant and high quality backlink opportunities to achieve 1st page Google results.

Without SEO, your website is not found by searchers, and your efforts will be for nothing. Remember, most e-Commerce traffic comes from Google, and because of this, implementing cohesive e-Commerce marketing strategies will help you get found, get noticed, and attract new leads.

Investing in SEO and digital marketing is a long-term investment. We believe that building our partnership with you is crucial to making our working relationship as smooth sailing as possible. We understand that you are busy running your business. Don’t worry; we’ve got this!

We will take your business marketing off your plate and help you get into the “​feels right” zone quickly to skyrocket your sales. We’ve got your back, and you can count on us, through thick and thin. We have everything tracked with advanced analytics on your site, showing all aspects of your business, resulting in a more effective and faster decision-making process and ensuring that all campaigns perform at peak potential. We will also send you a detailed regular SEO report that summarizes all necessary SEO metrics you need to know about your business.

Everything you need to know about e-Commerce marketing

With many marketing operations now taking place online, it can be tough to decide which e-Commerce marketing strategy is most useful for your business. So before we dive into much detail about the endless options for marketing your product, it is essential to understand that e-Commerce marketing and digital marketing are both inclusive.

Similarly, e-Commerce marketers can use all digital channels to promote their products, attract visitors to their website, facilitate purchases online and grow their business. While SEO results take time to be reflected on search engines, it offers long-term value. So, keep going!

At ePropel we help business owners improve their store and monitor their progress. We will help you implement clear, actionable, prioritized ground-breaking SEO strategies to improve your website performance.

Scan your website with possible SEO issues. No obligation is required.

AVAIL NOW FOR OUR FREE SITE AUDIT TO CHECK YOUR WEBSITE’S SEO SCORE.

Patience is a virtue even in SEO…

As an e-Commerce agency, we have been doing SEO for a long time; the most common client question is, “How long before we are #1 in Google?” We get that.

Here is the harsh truth, there is no such thing as instant SEO results. But once rankings are achieved, it is not easy to fall off Google’s SERP. So how long does it take for results to start kicking in? It takes 4-6 months to see the results and experience an increase in organic traffic to be accurate. ‍

Although most companies want fast and quick results, SEO cannot take effect overnight. It just doesn’t happen like that – SEO doesn’t work instantly. However, if website optimization is built on a right and solid foundation, it should continue to bring relevant organic results not long after the website is optimized.

When it comes to populating the first page in Google, the bottom line is that patience is a virtue. Google is getting smarter recently, and it takes considerable time to prove to Google that your website is worth it. If you successfully make it to the first page, pat yourself on the back. This achievement means that Google has finally found your website credible and valuable.

So, kudos to your dedication and hard work. Allow us to be the first one to say, “Congratulations, all of your SEO efforts have finally paid off!” The main takeaway here is that the work will gradually produce BIG results if the SEO foundation is solid and done right. SEO is a daunting task, but it is a slow but sure process. So trust the process!

Now, let’s talk about the ins and outs of digital marketing

Nowadays, digital marketers use different platforms to generate noise towards their products or services. Let’s face it. Competition among small businesses is fierce. In fact, we frequently witness an uprising every now and then. With that said, digital marketing has never been more relevant and vital for companies to get their business found and thrive online.

A lot of e-Commerce companies are now investing so much effort in telling about their brands or showing off their products in the hope of bringing awareness and attracting more buyers online without spending so much money on advertisements. These are made possible because of the digital marketing strategies they implement on their own.

As the competition online gets more rigid, more and more business owners have difficulty keeping up with competitors. Add in the fact that digital marketing continues to evolve every single day.

This scenario is quite challenging for many businesses to take advantage of the marketing channels available, especially if entrepreneurs are not clear on their starting point and where their company is headed within a given timeframe – it can seem scary, intimidating, and confusing. Add it, for businesses with limited time and resources on hand – it’s often difficult to take advantage of digital marketing channels, which leads to neglect and not taking action to leverage and stay ahead of the curve.

So why does digital marketing matter to your business?

The reasons are simple and clear. To make it easier to understand, let us break them down into tiny bits and pieces.

IT DOESN’T NEED A CONSIDERABLE INVESTMENT

e-Commerce marketing won’t break the bank to implement the strategies. If you are new to digital marketing, find suitable channels that work for your business.

IT EFFECTIVELY INCREASES THE CONVERSION RATE

Although e-Commerce marketing doesn’t promise fast results after optimizing the website, it can easily convert subscribers and leads into high-paying customers and repeat clients when done right.

INCREASES YOUR RETURN ON INVESTMENT

As you get higher conversion rates, it will impact the revenue positively, make more money, and increase your profit margin.

DEFINES AND CLASSIFIES YOUR TARGET MARKET

In business, you need to understand who your target customers are. Speak directly to your ideal target market that can resonate with what you are offering, and in time, your efforts will pay dividends.

BUILDS AND STRENGTHENS YOUR BRAND

Having a brand is not enough. It needs to be promoted and instilled in your potential customer’s minds, which means getting your brand in front of them and winning their trust to increase your credibility. The greater brand awareness your business has, the higher the chances to convert website visitors into paying customers.

SHARE QUALITY CONTENT ABOUT THE COMPANY ACROSS DIFFERENT PLATFORMS

SEO and digital marketing involve the optimization of your content. Creating content and sharing them on different digital media platforms make you look like an industry expert. Being so is an advantage because it will give you an instant upper hand on competitors.

Ready, set, let’s go!

If you don’t have an SEO and digital marketing system in place, what are you waiting for? Now that you know the ins and outs of e-Commerce marketing, let’s discuss how you can build a successful business strategy for your online store.

Set realistic long-term goals for the business.

Break down long-term goals into actionable steps.

Keep your new and existing customers happy.

Keep your new and existing customers happy. Like other relationships, the business relationship is about establishing mutual trust. Nurturing your customers will solidify your business’s future success, avoid customer churn, and increase client satisfaction.

Pandemic lockdown is a blessing in disguise to small businesses...

Entrepreneurship is not for everyone, making it difficult to stay afloat, especially for startup business owners during trying times like what we are going through right now. With the influx of COVID-19 worldwide, many businesses that were severely affected are now out of business. ‍ The ones believed as temporary closures became permanent shutdowns delivering a gut punch to business owners across various ranges of industries. Despite the reopening to new normal, thousands of small businesses are still struggling to get their heads above water. ‍ On the flip side, e-Commerce businesses have been turbo-charged by the pandemic. Coronavirus restrictions forced people to stay at home and avoid leaving their houses unless absolutely necessary. With more consumers needing to physically distance and local stores changing their in-store operations due to daunting COVID-19 case counts, the option to shop online became the best alternative to many.

Turn your dry pipeline into a well of golden opportunity

Pandemic has changed the way people shop and accelerated the digital world’s shift where business interactions and transactions are done online. The compulsory measure to arrest the virus caused the most significant change to online shopping. ‍ But our difficult circumstance goes to show that every cloud has a silver lining. The strict stay-at-home combined with physical distancing orders led many people to shy away from physical stores, sweeping more virtual and e-Commerce businesses off their feet. ‍ If you have the right mindset, you can see a dry pipeline as a once-in-a-lifetime chance to innovate, restructure, shift priorities and take advantage of the new trends of commercial opportunities brought on by the unprecedented times. That’s right.

According to recent surveys, retail e-Commerce sales soared to an all-time high during the global pandemic. The challenging situation we are in right now is perhaps the MOST ironic. Do you agree?

A dry sales pipeline compels businesses to perform into exploration mode, try new things, and accelerate the learning curve. So, despite the economic fallout, COVID-19 helped drive e-Commerce sales up to 97% compared to the pre-pandemic season. 

This enormous growth of e-Commerce means competition, which means that e-Commerce companies struggle to get new clients because of too much rivalry online. Sounds like you?

GET A FREE AUDIT TO CHECK WHAT’S HOLDING YOUR WEBSITE BACK FROM ITS POTENTIAL TO GET RANKED AND NOTICED.

Supercharge your e-Commerce site search to get more traffic

So as COVID-19 spikes and restrictions remain uncertain, today is the perfect time to jumpstart boosting your e-Commerce business. If you think your company doesn’t need SEO, think again! As the pandemic continues to reshape our world, many consumers turn to e-Commerce to purchase the items they need and become accustomed to the convenience of shopping from home.

The dramatic shift from in-store shopping to massive buying online is expected to have lasting effects on the consumers’ shopping preferences, even when things go back to a pre-COVID-19 way of life. The prediction is that online shopping is here to stay even when the pandemic is over. So, grab the chance to get discovered by your potential customers and dominate your niche.

Don’t just launch your e-Commerce store; leave it sitting online and wait for orders to come through. Sorry not sorry – this is not how it works. Flow in orders and sales won’t come unless you get the word out there and let the people know about what you are offering. Letting your website die in the vine and not doing anything is like throwing your money away since no one will see this website of yours. Your website is not getting any leads that you needed to scale your business.

In the digital era, setting your e-Commerce website is the easiest part of the process. The difficult step is how to get attention and convert the leads into loyal customers. We offer e-Commerce marketing services to maximize reach and transform your shop into a retail store’s powerhouse.

GET IN TOUCH WITH US TO SEE HOW YOU CAN SKYROCKET YOUR E-COMMERCE BUSINESS GROWTH AMID TIGHT COMPETITION.

Step up in your SEO game. Why not?

First, let us make a recap. Website optimization through SEO strategies is the game-changer for ranking high on Google, capturing new leads, and increasing your revenue in the future. If your brand has high visibility online, it fuels more sales for your business.

After e-Commerce store launching is completed, don’t sit back yet. Instead, invest your efforts into turning your website into a lead magnet and acquire more customers straight from your website. Even a pandemic can’t slow down your e-Commerce business if you have the right SEO in place.

To reiterate, taking your business online is totally different from creating a website. Every effort we make to improve our website’s performance leads to revenue in some way.

So, if you want to leverage your business, keep this in mind:

Your e-Commerce website becomes the marketplace where customers learn about your products and services and make pre-purchase decisions. The customers also carry out commercial transactions like buying or selling on the platform itself.

SEO is a non-negotiable strategy for an effective e-Commerce marketing

The pandemic has turned several businesses upside down. If your e-Commerce store was hit hard by this Coronavirus outbreak and has experienced a massive decline in traffic and conversion, it’s time to do the work. Yes, you heard it right!

Don’t wait for things to get better before you put in the work. While everything is slow, it is the perfect time to restructure, which includes improving your SEO and utilizing digital marketing platforms to skyrocket your sales, outrank your competitors, and get back on track when the pandemic is over.

Sounds good? Here’s how to get started:

Declutter your website pages. Remove irrelevant pages that were created without a strategy, including those that got obsolete over time. Although Google indexed them, they don’t matter to your business anymore. So better delete the non-essentials – having less is more. ‍

Only publish high-quality content. It was once a fad that producing heaps of content was the key to rank. But things have changed. The rule of thumb is to go for quality over quantity. Today, Google is more focused on the VALUE you are providing to the online readers. So, when publishing content, keep posting less but highly informative and keyword-rich articles. Then, you are good to go! ‍

Utilize other platforms like Amazon and App stores. Explore other websites that your audience is searching and don’t just restrict your efforts to rank in Google alone. Look beyond and seize every opportunity you have. The goal here is to maximize your online visibility to get found by an impending flood of virtual customers. ‍

Level up your website’s on-page SEO. On-page SEO is the key to improving your brand visibility, achieving a surge in organic traffic, and whatnot. On-page SEO is done by optimizing and adding keywords to the individual page on your website. If done correctly, it has the potential to improve your website rankings in Google and reach your target audience over time. ‍

Improve visitor’s dwelling time by creating engaging content.‍ Dwelling time is the amount of time users spend on your website before they go back to check out other results in the search engine. Adding high value, quality, informative and engaging content will increase your chances of converting visitors into potential customers and avoid leaving before they get to your website. ‍

Switch your website to Google’s mobile-first index.‍ To simplify, Google prioritizes indexing sites that are mobile-first indexing compatible. As Google adapts to the growing use of mobile worldwide, Google bots prioritize crawling and indexing sites with compatibility with mobile-first indexing and mobile SEO in general. ‍

Amp up your technical SEO. The main goal here is to optimize the primary infrastructure of your website. Technical SEO has nothing to do with your content. The most simplified definition of the process requires Speed, Progressive Web Apps (PWAs), and JavaScript, to name a few. Improving your technical SEO allows the search engines to access, crawl, interpret and index your website without any problems.

Fill your sales pipeline with warm leads

As Google rankings increasingly become tougher, it is important to understand what your audience likes and preferences as a whole. Since most people now are spending most of their time on their smartphones, it is good to invest your efforts in identifying the suitable medium to engage and nurture relationships with your visitors and create content that adds value to them.

Take note that shoppers are spending more hours researching the items they want to buy online. If they highly consider your product, they will temporarily add them to the cart and buy it later. According to surveys, it takes about two weeks before they make the purchase decision.

As part of the sales process, newly found leads need warming up before they are ripe for conversion. The content you add to your website attracts potential customers. You can keep them engaged by giving them steam of quality content that will keep them coming back and increase their genuine interest as they move closer to making buying decisions. Most potential buyers are not only are searching online for the products they want to buy online but are also looking for answers to their questions.

Yes, it’s true. Almost all the customers have curious queries, so create content that is engaging and informative. Strive to satisfy their curiosity and meet them at every level of their research – from product discovery, comparisons with other products, and reviews from previous clients.

Aside from getting a paying customer when you add value to your audience journey, you will also get a fresh ranking boost from Google. It’s like killing two birds with one stone. So don’t settle for mediocre content; go for quality content that will help you stand out, pull visitors into your funnel, warm them as prospects, and eventually, fill your pipeline with qualified hot leads.

LEARN MORE ABOUT OUR TAILORED SOLUTIONS TO SCALE YOUR E-COMMERCE WEBSITE UP. BOOK A STRATEGY CALL WITH US NOW!

Final words

SEO is a critical need by e-Commerce businesses nowadays. There is no other way to move forward your e-Commerce business faster and get better ROI than optimizing your website. As an e-Commerce digital marketing agency, we will get the results for you while you focus on your business. Choosing your e-Commerce digital marketing agency is a matter of life and death. It could help you succeed or fail in your SEO campaigns. So choose wisely. Your choice in hiring the right e-Commerce SEO agency matters because it either catapults your e-Commerce store to brilliant new levels of success or pulls your business a giant step backward.

Partner with ePropel, and guaranteed, your business is in good hands. We have what it takes to help your business grow. We will unleash your e-Commerce to its full potential allowing your website to get more traffic, exponentially increase your revenue and gain more repeat businesses online. So whether you want to increase your profit or get your brand out there, ePropel’s e-Commerce marketing services will help achieve your business’s goals to succeed within a target audience.

ePropel is an SEO agency that helps companies to accelerate their website’s organic visitors through our proven 3-step system. Our team has more than 20 years of experience and are driven to deliver exceptional results for our clients.

Get More Customers Organically For Your eCommerce Store

Find out how you can attract more of your ideal customers on the top of Google Search results without paid ads with our 3-step SEO system.

With 43% of all e-commerce traffic coming from Google search, e-commerce stores who capitalize on this will benefit from increased profits and consistent organic customers for years to come.

Take a minute to schedule a time below to see if you are a good fit to at least double your organic website leads through our 3 step system.

I WANT TO GROW MY ORGANIC LEADS

Our Clients Have Massively Increased Their Sales Through Our SEO Services

Our team have helped companies ranging from emerging eCommerce stores to large companies like Capital One to be found at the top of Google through Search Engine Optimization (SEO). Through this, we helped them to get more qualified leads and more sales while achieving a big return on their investment.

Two Spoons

Hannah from Two Spoons already had a strong social media presence before working with us, with over 115,000 followers on Instagram and growing her followers fast. However despite this growth, her website leads was not growing fast enough.

Through working with us, we helped Two Spoons to grow from 2,000 organic visitors per month to 10,000 organic visitors per month!

See this video:

https://www.youtube.com/watch?v=Omxdm5SHvlc

Alpha Crowd Control

Allan from Alpha Crowd Control has been running his business for more than 15 years. When traditional marketing channels stopped working and his paid ads didn’t bring a good return, he struggled to find new customers…

Through our 3-step system, we TRIPLED his business’ organic website leads which helped to create a 50% increase in his annual revenue!

See this video:

https://www.youtube.com/watch?v=pEfh4g_y06A

E-Commerce Digital Marketing Agency

Having a functional e-commerce store or website is not an end-all and be-all. In a constantly changing digital and competitive business landscape nowadays, most e-commerce merchants worldwide turn to SEO and digital marketing agencies to help build their brands and grow their customer base. Because of this, marketing business online has become increasingly important in any company’s success.

Promoting your e-commerce store by utilizing SEO strategies and different digital marketing platforms offers immense value. Still, it is NOT a small and easy feat. Since SEO rankings take time to improve after optimizing the website, it is a truly daunting task to find the needle you are looking for in the enormous haystack of information that search engines return. For this reason, more and more entrepreneurs are now relying on outside help to achieve organic growth.

Are you thinking about hiring an e-Commerce digital marketing agency?

Choosing the best e-Commerce digital marketing agency will help you save time, headaches, and a massive amount of money. The goal of hiring an e-Commerce digital agency is to increase your website’s visibility and ultimately provide a quick return on your investment.

Before we go further, here’s a heads-up! Reaching the top of search engine rankings doesn’t happen overnight. Because of this, it takes several months to realize that you hired the wrong e-Commerce agency, and you end up facing damaging effects to your website’s online presence in search engine results. Too late to atone for your bad decisions.

If you are looking for honest SEO services with guaranteed results, then you came to the RIGHT place!

Compared to other e-Commerce marketing agencies, we offer you a stress-free, fast and rewarding experience! Our main goal of helping you set up an e-Commerce digital marketing system is to create new e-Commerce revenue streams that initially seem too complicated to leverage. We suggest that if you want the best results in your ROI, focus on the valuable metrics that matter.

ePropel is an e-Commerce digital marketing agency that offers guaranteed e-Commerce digital marketing services that will help your business dominate your market’s search engine rankings. We follow a 3-step system to grow your e-Commerce business based on fundamental strategies and best SEO and digital marketing practices. Our guaranteed SEO system has a proven track record in assisting small to medium-sized companies to sell to a global audience online.

Our main goal is to help you attract your ideal customers without paying hefty fees for paid ads. As your SEO partner, we will strive to help you get to the top results on Google and get organic traffic from the top 10 search result positions.

We now live in a different world, and as technology advances, Google is also advancing its requirements. We diversify, and with the latest developments in Google algorithm, it’s hard to keep up with the new marketing trend at an enterprise level.

LEARN HOW TO GET 10X MORE CUSTOMERS AND INCREASE YOUR ROI WITH EPROPEL’S 3-STEP SYSTEM.

We provide all the e-Commerce digital marketing services that your company needs to get results!

Our full-service SEO and e-Commerce digital marketing packages are designed for your business to rule the web and replace a dozen solutions with one suite to improve and leverage in all areas of your marketing. As our valued client, you will enjoy the following services:

Execution of effective e-Commerce digital marketing strategies

We will conduct an in-depth review and audit of your website to determine the necessary SEO strategies that will give your store the much-needed boost in its online presence. We will also execute effective e-Commerce SEO strategies customized to your business to make your online store more visible on the search engine results pages.

Perform website optimization strategies

Payments works seamlessly with any Salesforce application or data model, be it your out of the box Sales Cloud or custom application.

Help you design a custom, mobile-friendly site that makes purchasing your product be a breeze as possible

Payments works seamlessly with any Salesforce application or data model, be it your out of the box Sales Cloud or custom application.

EXCLUSIVE BONUS: WATCH OUR FREE TRAINING VIDEO TO BOOST YOUR SEARCH ENGINE RANKINGS QUICKLY.

What makes our e-Commerce agency different?

Our connection with our customers is at the heart of what we do, as we believe building a solid client relationship is the foundation for growth. Trust and values come FIRST to us, and we don’t act in self-interest. We continually strive to build a lasting and meaningful relationship with our clients founded by transparency and honesty.

With all that said, we take time to hear your goals and where you want to be in the future, so we have a FULL understanding of what your company wants to accomplish in e-Commerce marketing and ensure you are well-supported throughout the process.

Everything we do comes from the perspective of a business owner. We walk our talk, and we are 100% dedicated to serving you. We will treat your company as our own and look out for your business’s best interest as a whole. And as your SEO and digital marketing partner, you are NEVER alone in your game. We are in this together!

Simply put, we genuinely care about your business, and we are passionate about bringing noticeable results building your competitive advantage. Our SEO solutions and digital marketing system in place are driven towards making an indelible impact with significant change on your company’s revenue growth and, eventually, help your business succeed in this competitive digital age.

LEARN MORE ABOUT THE EPROPEL DIFFERENCE. WE GIVE YOU A HANDS-OFF SOLUTION IN GETTING CONSISTENT SALES AND LEADS.

So, let’s kick things off with the help of our certified digital marketing experts!

Take note that highly effective e-Commerce marketing is a make or break necessity for many e-Commerce companies. Today, a plethora of e-Commerce businesses credit online marketing for achieving an increase in their ROI and their generation of more sales.

When it comes to e-Commerce digital marketing, finding the RIGHT e-Commerce marketing agency or partner can help you tap into this rapidly growing sales channel and keep your business prepared for the future!

That said, if you are looking for a dedicated digital marketing team passionate about taking your business to the next level, our integrated digital marketing strategies will be perfect for you!

Make ePropel and our team your trusted e-Commerce marketing agency. Our e-Commerce digital marketing services go unmatched, providing your business with the best value possible and helping your e-Commerce store get ahead in today’s very competitive online business world. We will develop a customized internet marketing package to meet your business KPIs and revenue growth goals.

With our team of experienced SEO and digital experts and a growing number of satisfied customers, ePropel becomes the trusted choice for e-Commerce companies looking to drive revenue, generate sales, set up an effective conversion strategy, and ultimately, get good leads aboard.

PARTNER WITH EPROPEL NOW, AND TOGETHER, WE WILL GROW YOUR BUSINESS!

Why do you need a game plan for your online marketing?

The global market is continually expanding and innovating. If you don’t keep up with your competitors, you will be missing out on huge sales, let alone you lose in the game. Relying on the traditional forms of advertising and marketing products will not cut it or beat your competitors, especially in a very aggressive market with low customer spending.

With nearly all marketing efforts being performed now online, it is tough to draw customer’s attention to your business. Even more challenging is deciding between the various types of digital marketing people use today that will potentially market your business. If you continue to rest on your laurels in a world of business that’s highly competitive, sooner or later, a new competition lurks around the corner, and you are in a deadly trap.

Here’s a wake-up call to e-Commerce business owners

While you are not boosting your website’s visibility, your competitors are keeping the competition on their toes. So, if your potential and existing customers find them online, they will likely turn to your competitors instead of you as the go-to source for their needs. Thus, you miss the opportunity to pull in more customers and reach a large audience.

As you can see, digital marketing is relatively inexpensive and very doable, so there is no reason why e-Commerce businesses couldn’t stay in front of people and stand out from the crowd. No matter how new or small, your business can avoid being overlooked by the vast marketplace. Here’s the good news, at ePropel, we offer a suite of e-Commerce marketing services that make using e-Commerce marketing simple but on point and delivers results.

Take advantage of our online marketing strategies geared toward building your brand awareness, increased website traffic, targeted reach, leads, conversions, or even repeat purchases so that you could achieve your business growth goals. With a coordinated marketing strategy, your company will surely maximize the impact of your e-Commerce marketing efforts!

FIND OUT HOW YOU CAN GET MORE CLIENTS AND REACH YOUR TARGET MARKET THROUGH SEO. WATCH THE FREE TRAINING VIDEO HERE.

Again, don’t rest on your laurels. It’s time to take massive action!

As a business owner, it is common for you to spin the wheels and lose focus. And as the business continues to grow, the demands to be met become increasingly high. Without noticing, it presents you with ever more complex challenges at a near-relentless pace, losing your control and grip on the business. Add in your personal and family needs; things could spiral down quickly, and it’s easy to constantly feel overwhelmed and unmotivated. ‍

With overwhelming things going on in the business, unknowingly, the day has gone by, and you missed priming the pump that improves cash flow. Remember that generating MORE sales or getting more people walking through your door are the lifeblood of your business. At the end of the day, the main thing that matters is, how many sales are you making?

If you want your business to realize its full potential without getting overwhelmed, take this advice seriously: do things that truly matter to your business, and don’t wait for your feelings to change to take action. Whether you like it or not, your e-Commerce success depends upon the successful marketing strategies you have poured into your business to gain traction in a crowded online marketplace.

If wearing multiple hats at your job hurts your efficiency, decreases your focus, and undermines your productivity as the company’s primary decision-maker – it’s about time to stop trying to do it all by yourself. Simple. If you do the SEO legwork yourself, you need to learn the process and pay for tool subscriptions. In addition, to get it done right, you need to invest in training and courses. Too much on your plate already, and confused about what to do first. Consider outsourcing your marketing – this is perhaps the best decision. This way, you can give your undivided attention to more important things to run your business more powerfully.

Do you want an e-Commerce marketing going and need help from experts?

Prioritize Keywords That Gets You Results

Identify what your prospects are searching for on Google and embed these keywords into the right areas of your website that you can consistently get qualified leads on a regular basis.

Optimize Your Website to Increase Visibility

With over 200 optimization factors, we identify the top factors that are turning your visitors away and what would increase searchability on your website. We then implement these on your website on so that it helps your store to rank on Google for more keywords

Quality Link Building To Accelerate Your Growth

Without high-quality and relevant backlinks, it’s almost impossible to get to the 1st page of Google for the most competitive keywords in your niche, so it’s very important to match your eCommerce store with the most relevant and high quality backlink opportunities to achieve 1st page Google results.

Without SEO, your website is not found by searchers, and your efforts will be for nothing. Remember, most e-Commerce traffic comes from Google, and because of this, implementing cohesive e-Commerce marketing strategies will help you get found, get noticed, and attract new leads.

Investing in SEO and digital marketing is a long-term investment. We believe that building our partnership with you is crucial to making our working relationship as smooth sailing as possible. We understand that you are busy running your business. Don’t worry; we’ve got this!

We will take your business marketing off your plate and help you get into the “​feels right” zone quickly to skyrocket your sales. We’ve got your back, and you can count on us, through thick and thin. We have everything tracked with advanced analytics on your site, showing all aspects of your business, resulting in a more effective and faster decision-making process and ensuring that all campaigns perform at peak potential. We will also send you a detailed regular SEO report that summarizes all necessary SEO metrics you need to know about your business.

Everything you need to know about e-Commerce marketing

With many marketing operations now taking place online, it can be tough to decide which e-Commerce marketing strategy is most useful for your business. So before we dive into much detail about the endless options for marketing your product, it is essential to understand that e-Commerce marketing and digital marketing are both inclusive.

Similarly, e-Commerce marketers can use all digital channels to promote their products, attract visitors to their website, facilitate purchases online and grow their business. While SEO results take time to be reflected on search engines, it offers long-term value. So, keep going!

At ePropel we help business owners improve their store and monitor their progress. We will help you implement clear, actionable, prioritized ground-breaking SEO strategies to improve your website performance.

Scan your website with possible SEO issues. No obligation is required.

AVAIL NOW FOR OUR FREE SITE AUDIT TO CHECK YOUR WEBSITE’S SEO SCORE.

Patience is a virtue even in SEO…

As an e-Commerce agency, we have been doing SEO for a long time; the most common client question is, “How long before we are #1 in Google?” We get that.

Here is the harsh truth, there is no such thing as instant SEO results. But once rankings are achieved, it is not easy to fall off Google’s SERP. So how long does it take for results to start kicking in? It takes 4-6 months to see the results and experience an increase in organic traffic to be accurate. ‍

Although most companies want fast and quick results, SEO cannot take effect overnight. It just doesn’t happen like that – SEO doesn’t work instantly. However, if website optimization is built on a right and solid foundation, it should continue to bring relevant organic results not long after the website is optimized.

When it comes to populating the first page in Google, the bottom line is that patience is a virtue. Google is getting smarter recently, and it takes considerable time to prove to Google that your website is worth it. If you successfully make it to the first page, pat yourself on the back. This achievement means that Google has finally found your website credible and valuable.

So, kudos to your dedication and hard work. Allow us to be the first one to say, “Congratulations, all of your SEO efforts have finally paid off!” The main takeaway here is that the work will gradually produce BIG results if the SEO foundation is solid and done right. SEO is a daunting task, but it is a slow but sure process. So trust the process!

Now, let’s talk about the ins and outs of digital marketing

Nowadays, digital marketers use different platforms to generate noise towards their products or services. Let’s face it. Competition among small businesses is fierce. In fact, we frequently witness an uprising every now and then. With that said, digital marketing has never been more relevant and vital for companies to get their business found and thrive online.

A lot of e-Commerce companies are now investing so much effort in telling about their brands or showing off their products in the hope of bringing awareness and attracting more buyers online without spending so much money on advertisements. These are made possible because of the digital marketing strategies they implement on their own.

As the competition online gets more rigid, more and more business owners have difficulty keeping up with competitors. Add in the fact that digital marketing continues to evolve every single day.

This scenario is quite challenging for many businesses to take advantage of the marketing channels available, especially if entrepreneurs are not clear on their starting point and where their company is headed within a given timeframe – it can seem scary, intimidating, and confusing. Add it, for businesses with limited time and resources on hand – it’s often difficult to take advantage of digital marketing channels, which leads to neglect and not taking action to leverage and stay ahead of the curve.

So why does digital marketing matter to your business?

The reasons are simple and clear. To make it easier to understand, let us break them down into tiny bits and pieces.

IT DOESN’T NEED A CONSIDERABLE INVESTMENT

e-Commerce marketing won’t break the bank to implement the strategies. If you are new to digital marketing, find suitable channels that work for your business.

IT EFFECTIVELY INCREASES THE CONVERSION RATE

Although e-Commerce marketing doesn’t promise fast results after optimizing the website, it can easily convert subscribers and leads into high-paying customers and repeat clients when done right.

INCREASES YOUR RETURN ON INVESTMENT

As you get higher conversion rates, it will impact the revenue positively, make more money, and increase your profit margin.

DEFINES AND CLASSIFIES YOUR TARGET MARKET

In business, you need to understand who your target customers are. Speak directly to your ideal target market that can resonate with what you are offering, and in time, your efforts will pay dividends.

BUILDS AND STRENGTHENS YOUR BRAND

Having a brand is not enough. It needs to be promoted and instilled in your potential customer’s minds, which means getting your brand in front of them and winning their trust to increase your credibility. The greater brand awareness your business has, the higher the chances to convert website visitors into paying customers.

SHARE QUALITY CONTENT ABOUT THE COMPANY ACROSS DIFFERENT PLATFORMS

SEO and digital marketing involve the optimization of your content. Creating content and sharing them on different digital media platforms make you look like an industry expert. Being so is an advantage because it will give you an instant upper hand on competitors.

Ready, set, let’s go!

Set realistic long-term goals for the business.

Break down long-term goals into actionable steps.

Keep your new and existing customers happy.

Set realistic long-term goals for the business. ‍ Goals are your stepping stones for an expected end result. A company without goals will have no sense of direction, no defined purpose, and nothing to strive for. When it comes to marketing, setting goals serves as its backbone. Set your marketing goals based on the company’s overall corporate goals and objectives.

Pandemic lockdown is a blessing in disguise to small businesses…

Entrepreneurship is not for everyone, making it difficult to stay afloat, especially for startup business owners during trying times like what we are going through right now. With the influx of COVID-19 worldwide, many businesses that were severely affected are now out of business.

The ones believed as temporary closures became permanent shutdowns delivering a gut punch to business owners across various ranges of industries. Despite the reopening to new normal, thousands of small businesses are still struggling to get their heads above water.

On the flip side, e-Commerce businesses have been turbo-charged by the pandemic. Coronavirus restrictions forced people to stay at home and avoid leaving their houses unless absolutely necessary. With more consumers needing to physically distance and local stores changing their in-store operations due to daunting COVID-19 case counts, the option to shop online became the best alternative to many.

Turn your dry pipeline into a well of golden opportunity

Pandemic has changed the way people shop and accelerated the digital world’s shift where business interactions and transactions are done online. The compulsory measure to arrest the virus caused the most significant change to online shopping.

But our difficult circumstance goes to show that every cloud has a silver lining. The strict stay-at-home combined with physical distancing orders led many people to shy away from physical stores, sweeping more virtual and e-Commerce businesses off their feet.

If you have the right mindset, you can see a dry pipeline as a once-in-a-lifetime chance to innovate, restructure, shift priorities and take advantage of the new trends of commercial opportunities brought on by the unprecedented times. That’s right.

According to recent surveys, retail e-Commerce sales soared to an all-time high during the global pandemic. The challenging situation we are in right now is perhaps the MOST ironic. Do you agree?

A dry sales pipeline compels businesses to perform into exploration mode, try new things, and accelerate the learning curve. So, despite the economic fallout, COVID-19 helped drive e-Commerce sales up to 97% compared to the pre-pandemic season.

This enormous growth of e-Commerce means competition, which means that e-Commerce companies struggle to get new clients because of too much rivalry online. Sounds like you?

GET A FREE AUDIT TO CHECK WHAT’S HOLDING YOUR WEBSITE BACK FROM ITS POTENTIAL TO GET RANKED AND NOTICED.

Supercharge your e-Commerce site search to get more traffic

So as COVID-19 spikes and restrictions remain uncertain, today is the perfect time to jumpstart boosting your e-Commerce business. If you think your company doesn’t need SEO, think again! As the pandemic continues to reshape our world, many consumers turn to e-Commerce to purchase the items they need and become accustomed to the convenience of shopping from home.

The dramatic shift from in-store shopping to massive buying online is expected to have lasting effects on the consumers’ shopping preferences, even when things go back to a pre-COVID-19 way of life. The prediction is that online shopping is here to stay even when the pandemic is over. So, grab the chance to get discovered by your potential customers and dominate your niche.

Don’t just launch your e-Commerce store; leave it sitting online and wait for orders to come through. Sorry not sorry – this is not how it works. Flow in orders and sales won’t come unless you get the word out there and let the people know about what you are offering. Letting your website die in the vine and not doing anything is like throwing your money away since no one will see this website of yours. Your website is not getting any leads that you needed to scale your business.

In the digital era, setting your e-Commerce website is the easiest part of the process. The difficult step is how to get attention and convert the leads into loyal customers. We offer e-Commerce marketing services to maximize reach and transform your shop into a retail store’s powerhouse.

GET IN TOUCH WITH US TO SEE HOW YOU CAN SKYROCKET YOUR E-COMMERCE BUSINESS GROWTH AMID TIGHT COMPETITION.

Step up in your SEO game. Why not?

First, let us make a recap. Website optimization through SEO strategies is the game-changer for ranking high on Google, capturing new leads, and increasing your revenue in the future. If your brand has high visibility online, it fuels more sales for your business.

After e-Commerce store launching is completed, don’t sit back yet. Instead, invest your efforts into turning your website into a lead magnet and acquire more customers straight from your website. Even a pandemic can’t slow down your e-Commerce business if you have the right SEO in place.

To reiterate, taking your business online is totally different from creating a website. Every effort we make to improve our website’s performance leads to revenue in some way.

So, if you want to leverage your business, keep this in mind:

Your e-Commerce website becomes the marketplace where customers learn about your products and services and make pre-purchase decisions. The customers also carry out commercial transactions like buying or selling on the platform itself.

SEO is a non-negotiable strategy for an effective e-Commerce marketing

The pandemic has turned several businesses upside down. If your e-Commerce store was hit hard by this Coronavirus outbreak and has experienced a massive decline in traffic and conversion, it’s time to do the work. Yes, you heard it right!

Don’t wait for things to get better before you put in the work. While everything is slow, it is the perfect time to restructure, which includes improving your SEO and utilizing digital marketing platforms to skyrocket your sales, outrank your competitors, and get back on track when the pandemic is over.

Sounds good? Here’s how to get started:

Declutter your website pages. Remove irrelevant pages that were created without a strategy, including those that got obsolete over time. Although Google indexed them, they don’t matter to your business anymore. So better delete the non-essentials – having less is more. ‍

Only publish high-quality content. It was once a fad that producing heaps of content was the key to rank. But things have changed. The rule of thumb is to go for quality over quantity. Today, Google is more focused on the VALUE you are providing to the online readers. So, when publishing content, keep posting less but highly informative and keyword-rich articles. Then, you are good to go! ‍

Utilize other platforms like Amazon and App stores. Explore other websites that your audience is searching and don’t just restrict your efforts to rank in Google alone. Look beyond and seize every opportunity you have. The goal here is to maximize your online visibility to get found by an impending flood of virtual customers. ‍

Level up your website’s on-page SEO. On-page SEO is the key to improving your brand visibility, achieving a surge in organic traffic, and whatnot. On-page SEO is done by optimizing and adding keywords to the individual page on your website. If done correctly, it has the potential to improve your website rankings in Google and reach your target audience over time. ‍

Improve visitor’s dwelling time by creating engaging content.‍ Dwelling time is the amount of time users spend on your website before they go back to check out other results in the search engine. Adding high value, quality, informative and engaging content will increase your chances of converting visitors into potential customers and avoid leaving before they get to your website. ‍

Switch your website to Google’s mobile-first index.‍ To simplify, Google prioritizes indexing sites that are mobile-first indexing compatible. As Google adapts to the growing use of mobile worldwide, Google bots prioritize crawling and indexing sites with compatibility with mobile-first indexing and mobile SEO in general. ‍

Amp up your technical SEO. The main goal here is to optimize the primary infrastructure of your website. Technical SEO has nothing to do with your content. The most simplified definition of the process requires Speed, Progressive Web Apps (PWAs), and JavaScript, to name a few. Improving your technical SEO allows the search engines to access, crawl, interpret and index your website without any problems.

Fill your sales pipeline with warm leads

As Google rankings increasingly become tougher, it is important to understand what your audience likes and preferences as a whole. Since most people now are spending most of their time on their smartphones, it is good to invest your efforts in identifying the suitable medium to engage and nurture relationships with your visitors and create content that adds value to them.

Take note that shoppers are spending more hours researching the items they want to buy online. If they highly consider your product, they will temporarily add them to the cart and buy it later. According to surveys, it takes about two weeks before they make the purchase decision.

As part of the sales process, newly found leads need warming up before they are ripe for conversion. The content you add to your website attracts potential customers. You can keep them engaged by giving them steam of quality content that will keep them coming back and increase their genuine interest as they move closer to making buying decisions. Most potential buyers are not only are searching online for the products they want to buy online but are also looking for answers to their questions.

Yes, it’s true. Almost all the customers have curious queries, so create content that is engaging and informative. Strive to satisfy their curiosity and meet them at every level of their research – from product discovery, comparisons with other products, and reviews from previous clients.

Aside from getting a paying customer when you add value to your audience journey, you will also get a fresh ranking boost from Google. It’s like killing two birds with one stone. So don’t settle for mediocre content; go for quality content that will help you stand out, pull visitors into your funnel, warm them as prospects, and eventually, fill your pipeline with qualified hot leads.

LEARN MORE ABOUT OUR TAILORED SOLUTIONS TO SCALE YOUR E-COMMERCE WEBSITE UP. BOOK A STRATEGY CALL WITH US NOW!

Final words

SEO is a critical need by e-Commerce businesses nowadays. There is no other way to move forward your e-Commerce business faster and get better ROI than optimizing your website. As an e-Commerce digital marketing agency, we will get the results for you while you focus on your business. Choosing your e-Commerce digital marketing agency is a matter of life and death. It could help you succeed or fail in your SEO campaigns. So choose wisely. Your choice in hiring the right e-Commerce SEO agency matters because it either catapults your e-Commerce store to brilliant new levels of success or pulls your business a giant step backward.

Partner with ePropel, and guaranteed, your business is in good hands. We have what it takes to help your business grow. We will unleash your e-Commerce to its full potential allowing your website to get more traffic, exponentially increase your revenue and gain more repeat businesses online. So whether you want to increase your profit or get your brand out there, ePropel’s e-Commerce marketing services will help achieve your business’s goals to succeed within a target audience.

ePropel is an SEO agency that helps companies to accelerate their website’s organic visitors through our proven 3-step system. Our team has more than 20 years of experience and are driven to deliver exceptional results for our clients.

Get More Customers Organically For Your eCommerce Store

With 43% of all e-commerce traffic coming from Google search, e-commerce stores who capitalize on this will benefit from increased profits and consistent organic customers for years to come.

Find out how you can attract more of your ideal customers on the top of Google Search results without paid ads with our 3-step SEO system.

Take a minute to schedule a time below to see if you are a good fit to at least double your organic website leads through our 3 step system.

I WANT TO GROW MY ORGANIC LEADS

Our Clients Have Massively Increased Their Sales Through Our SEO Services

Our team have helped companies ranging from emerging eCommerce stores to large companies like Capital One to be found at the top of Google through Search Engine Optimization (SEO). Through this, we helped them to get more qualified leads and more sales while achieving a big return on their investment.

Two Spoons

Hannah from Two Spoons already had a strong social media presence before working with us, with over 115,000 followers on Instagram and growing her followers fast. However despite this growth, her website leads was not growing fast enough.

Through working with us, we helped Two Spoons to grow from 2,000 organic visitors per month to 10,000 organic visitors per month!

Alpha Crowd Control

Allan from Alpha Crowd Control has been running his business for more than 15 years. When traditional marketing channels stopped working and his paid ads didn’t bring a good return, he struggled to find new customers…

Through our 3-step system, we TRIPLED his business’ organic website leads which helped to create a 50% increase in his annual revenue!

E-Commerce Digital Marketing Agency

Having a functional e-commerce store or website is not an end-all and be-all. In a constantly changing digital and competitive business landscape nowadays, most e-commerce merchants worldwide turn to SEO and digital marketing agencies to help build their brands and grow their customer base. Because of this, marketing business online has become increasingly important in any company’s success. 

Promoting your e-commerce store by utilizing SEO strategies and different digital marketing platforms offers immense value. Still, it is NOT a small and easy feat. Since SEO rankings take time to improve after optimizing the website, it is a truly daunting task to find the needle you are looking for in the enormous haystack of information that search engines return. For this reason, more and more entrepreneurs are now relying on outside help to achieve organic growth.

Are you thinking about hiring an e-Commerce digital marketing agency?

Choosing the best e-Commerce digital marketing agency will help you save time, headaches, and a massive amount of money. The goal of hiring an e-Commerce digital agency is to increase your website’s visibility and ultimately provide a quick return on your investment.

Before we go further, here’s a heads-up! Reaching the top of search engine rankings doesn’t happen overnight. Because of this, it takes several months to realize that you hired the wrong e-Commerce agency, and you end up facing damaging effects to your website’s online presence in search engine results. Too late to atone for your bad decisions.

If you are looking for honest SEO services with guaranteed results, then you came to the RIGHT place!

Compared to other e-Commerce marketing agencies, we offer you a stress-free, fast and rewarding experience! Our main goal of helping you set up an e-Commerce digital marketing system is to create new

e-Commerce revenue streams that initially seem too complicated to leverage. We suggest that if you want the best results in your ROI, focus on the valuable metrics that matter.

ePropel is an e-Commerce digital marketing agency that offers guaranteed e-Commerce digital marketing services that will help your business dominate your market’s search engine rankings. We follow a 3-step system to grow your e-Commerce business based on fundamental strategies and best SEO and digital marketing practices. Our guaranteed SEO system has a proven track record in assisting small to medium-sized companies to sell to a global audience online.

Our main goal is to help you attract your ideal customers without paying hefty fees for paid ads. As your SEO partner, we will strive to help you get to the top results on Google and get organic traffic from the top 10 search result positions.

We now live in a different world, and as technology advances, Google is also advancing its requirements. We diversify, and with the latest developments in Google algorithm, it’s hard to keep up with the new marketing trend at an enterprise level.

‍  LEARN HOW TO GET 10X MORE CUSTOMERS AND INCREASE YOUR ROI WITH EPROPEL’S 3-STEP SYSTEM.

We provide all the e-Commerce digital marketing services that your company needs to get results!

Our full-service SEO and e-Commerce digital marketing packages are designed for your business to rule the web and replace a dozen solutions with one suite to improve and leverage in all areas of your marketing. As our valued client, you will enjoy the following services:

Execution of effective e-Commerce digital marketing strategies

We will conduct an in-depth review and audit of your website to determine the necessary SEO strategies that will give your store the much-needed boost in its online presence. We will also execute effective e-Commerce SEO strategies customized to your business to make your online store more visible on the search engine results pages.

Perform website optimization strategies

Payments works seamlessly with any Salesforce application or data model, be it your out of the box Sales Cloud or custom application.

Help you design a custom, mobile-friendly site that makes purchasing your product be a breeze as possible

Payments works seamlessly with any Salesforce application or data model, be it your out of the box Sales Cloud or custom application.

EXCLUSIVE BONUS: WATCH OUR FREE TRAINING VIDEO TO BOOST YOUR SEARCH ENGINE RANKINGS QUICKLY.

WHAT MAKES OUR E-COMMERCE AGENCY DIFFERENT?

Our connection with our customers is at the heart of what we do, as we believe building a solid client relationship is the foundation for growth. Trust and values come FIRST to us, and we don’t act in self-interest. We continually strive to build a lasting and meaningful relationship with our clients founded by transparency and honesty. ‍

With all that said, we take time to hear your goals and where you want to be in the future, so we have a FULL understanding of what your company wants to accomplish in e-Commerce marketing and ensure you are well-supported throughout the process. ‍ Everything we do comes from the perspective of a business owner. We walk our talk, and we are 100% dedicated to serving you. We will treat your company as our own and look out for your business’s best interest as a whole. And as your SEO and digital marketing partner, you are NEVER alone in your game. We are in this together! ‍ Simply put, we genuinely care about your business, and we are passionate about bringing noticeable results building your competitive advantage. Our SEO solutions and digital marketing system in place are driven towards making an indelible impact with significant change on your company’s revenue growth and, eventually, help your business succeed in this competitive digital age.

LEARN MORE ABOUT THE EPROPEL DIFFERENCE. WE GIVE YOU A HANDS-OFF SOLUTION IN GETTING CONSISTENT SALES AND LEADS.

SO, LET’S KICK THINGS OFF WITH THE HELP OF OUR CERTIFIED DIGITAL MARKETING EXPERTS!

Take note that highly effective e-Commerce marketing is a make or break necessity for many e-Commerce companies. Today, a plethora of e-Commerce businesses credit online marketing for achieving an increase in their ROI and their generation of more sales. ‍ When it comes to e-Commerce digital marketing, finding the RIGHT e-Commerce marketing agency or partner can help you tap into this rapidly growing sales channel and keep your business prepared for the future! ‍ That said, if you are looking for a dedicated digital marketing team passionate about taking your business to the next level, our integrated digital marketing strategies will be perfect for you! ‍

Make ePropel and our team your trusted e-Commerce marketing agency. Our e-Commerce digital marketing services go unmatched, providing your business with the best value possible and helping your e-Commerce store get ahead in today’s very competitive online business world. We will develop a customized internet marketing package to meet your business KPIs and revenue growth goals. ‍ With our team of experienced SEO and digital experts and a growing number of satisfied customers, ePropel becomes the trusted choice for e-Commerce companies looking to drive revenue, generate sales, set up an effective conversion strategy, and ultimately, get good leads aboard. ‍ PARTNER WITH EPROPEL NOW, AND TOGETHER, WE WILL GROW YOUR BUSINESS!

WHY DO YOU NEED A GAME PLAN FOR YOUR ONLINE MARKETING?

The global market is continually expanding and innovating. If you don’t keep up with your competitors, you will be missing out on huge sales, let alone you lose in the game. Relying on the traditional forms of advertising and marketing products will not cut it or beat your competitors, especially in a very aggressive market with low customer spending. ‍ With nearly all marketing efforts being performed now online, it is tough to draw customer’s attention to your business. Even more challenging is deciding between the various types of digital marketing people use today that will potentially market your business. If you continue to rest on your laurels in a world of business that’s highly competitive, sooner or later, a new competition lurks around the corner, and you are in a deadly trap.

HERE’S A WAKE-UP CALL TO E-COMMERCE BUSINESS OWNERS

While you are not boosting your website’s visibility, your competitors are keeping the competition on their toes. So, if your potential and existing customers find them online, they will likely turn to your competitors instead of you as the go-to source for their needs. Thus, you miss the opportunity to pull in more customers and reach a large audience.

As you can see, digital marketing is relatively inexpensive and very doable, so there is no reason why e-Commerce businesses couldn’t stay in front of people and stand out from the crowd. No matter how new or small, your business can avoid being overlooked by the vast marketplace. Here’s the good news, at ePropel, we offer a suite of e-Commerce marketing services that make using e-Commerce marketing simple but on point and delivers results.

Take advantage of our online marketing strategies geared toward building your brand awareness, increased website traffic, targeted reach, leads, conversions, or even repeat purchases so that you could achieve your business growth goals. With a coordinated marketing strategy, your company will surely maximize the impact of your e-Commerce marketing efforts!

‍FIND OUT HOW YOU CAN GET MORE CLIENTS AND REACH YOUR TARGET MARKET THROUGH SEO. WATCH THE FREE TRAINING VIDEO HERE.

AGAIN, DON’T REST ON YOUR LAURELS. IT’S TIME TO TAKE MASSIVE ACTION!

As a business owner, it is common for you to spin the wheels and lose focus. And as the business continues to grow, the demands to be met become increasingly high.  Without noticing, it presents you with ever more complex challenges at a near-relentless pace, losing your control and grip on the business. Add in your personal and family needs; things could spiral down quickly, and it’s easy to constantly feel overwhelmed and unmotivated. ‍ With overwhelming things going on in the business, unknowingly, the day has gone by, and you missed priming the pump that improves cash flow. Remember that generating MORE sales or getting more people walking through your door are the lifeblood of your business. At the end of the day, the main thing that matters is, how many sales are you making? ‍ If you want your business to realize its full potential without getting overwhelmed, take this advice seriously: do things that truly matter to your business, and don’t wait for your feelings to change to take action. Whether you like it or not, your e-Commerce success depends upon the successful marketing strategies you have poured into your business to gain traction in a crowded online marketplace. ‍ If wearing multiple hats at your job hurts your efficiency, decreases your focus, and undermines your productivity as the company’s primary decision-maker – it’s about time to stop trying to do it all by yourself. Simple. If you do the SEO legwork yourself, you need to learn the process and pay for tool subscriptions. In addition, to get it done right, you need to invest in training and courses. Too much on your plate already, and confused about what to do first. Consider outsourcing your marketing – this is perhaps the best decision. This way, you can give your undivided attention to more important things to run your business more powerfully.

DO YOU WANT AN E-COMMERCE MARKETING GOING AND NEED HELP FROM EXPERTS?

No worries, we’ve got you covered! We at ePropel will help you create a plan, strategize, and implement it into your business. We will make things happen for you and deliver maximum SEO results that propel your business to grow.

Prioritize Keywords That Gets You Results

Identify what your prospects are searching for on Google and embed these keywords into the right areas of your website that you can consistently get qualified leads on a regular basis.

Optimize Your Website to Increase Visibility

With over 200 optimization factors, we identify the top factors that are turning your visitors away and what would increase searchability on your website. We then implement these on your website on so that it helps your store to rank on Google for more keywords

Quality Link Building To Accelerate Your Growth

Without high-quality and relevant backlinks, it’s almost impossible to get to the 1st page of Google for the most competitive keywords in your niche, so it’s very important to match your eCommerce store with the most relevant and high quality backlink opportunities to achieve 1st page Google results.

Without SEO, your website is not found by searchers, and your efforts will be for nothing. Remember, most e-Commerce traffic comes from Google, and because of this, implementing cohesive e-Commerce marketing strategies will help you get found, get noticed, and attract new leads. ‍ Investing in SEO and digital marketing is a long-term investment.  We believe that building our partnership with you is crucial to making our working relationship as smooth sailing as possible. We understand that you are busy running your business. Don’t worry; we’ve got this!

We will take your business marketing off your plate and help you get into the “​feels right” zone quickly to skyrocket your sales. We’ve got your back, and you can count on us, through thick and thin. We have everything tracked with advanced analytics on your site, showing all aspects of your business, resulting in a more effective and faster decision-making process and ensuring that all campaigns perform at peak potential. We will also send you a detailed regular SEO report that summarizes all necessary SEO metrics you need to know about your business.

Everything you need to know about e-Commerce marketing

With many marketing operations now taking place online, it can be tough to decide which e-Commerce marketing strategy is most useful for your business. So before we dive into much detail about the endless options for marketing your product, it is essential to understand that e-Commerce marketing and digital marketing are both inclusive. ‍ Similarly, e-Commerce marketers can use all digital channels to promote their products, attract visitors to their website, facilitate purchases online and grow their business. While SEO results take time to be reflected on search engines, it offers long-term value. So, keep going! ‍ At ePropel we help business owners improve their store and monitor their progress. We will help you implement clear, actionable, prioritized ground-breaking SEO strategies to improve your website performance.

Scan your website with possible SEO issues. No obligation is required.

AVAIL NOW FOR OUR FREE SITE AUDIT TO CHECK YOUR WEBSITE’S SEO SCORE.

Patience is a virtue even in SEO…

As an e-Commerce agency, we have been doing SEO for a long time; the most common client question is, “How long before we are #1 in Google?” We get that. ‍ Here is the harsh truth, there is no such thing as instant SEO results. But once rankings are achieved, it is not easy to fall off Google’s SERP. So how long does it take for results to start kicking in? It takes 4-6 months to see the results and experience an increase in organic traffic to be accurate. ‍ Although most companies want fast and quick results, SEO cannot take effect overnight. It just doesn’t happen like that – SEO doesn’t work instantly. However, if website optimization is built on a right and solid foundation, it should continue to bring relevant organic results not long after the website is optimized. ‍ When it comes to populating the first page in Google, the bottom line is that patience is a virtue. Google is getting smarter recently, and it takes considerable time to prove to Google that your website is worth it. If you successfully make it to the first page, pat yourself on the back. This achievement means that Google has finally found your website credible and valuable. ‍ So, kudos to your dedication and hard work. Allow us to be the first one to say, “Congratulations, all of your SEO efforts have finally paid off!” The main takeaway here is that the work will gradually produce BIG results if the SEO foundation is solid and done right.  SEO is a daunting task, but it is a slow but sure process. So trust the process!

Now, let’s talk about the ins and outs of digital marketing

Nowadays, digital marketers use different platforms to generate noise towards their products or services. Let’s face it. Competition among small businesses is fierce. In fact, we frequently witness an uprising every now and then. With that said, digital marketing has never been more relevant and vital for companies to get their business found and thrive online. ‍ A lot of e-Commerce companies are now investing so much effort in telling about their brands or showing off their products in the hope of bringing awareness and attracting more buyers online without spending so much money on advertisements. These are made possible because of the digital marketing strategies they implement on their own. ‍ As the competition online gets more rigid, more and more business owners have difficulty keeping up with competitors. Add in the fact that digital marketing continues to evolve every single day. ‍ This scenario is quite challenging for many businesses to take advantage of the marketing channels available, especially if entrepreneurs are not clear on their starting point and where their company is headed within a given timeframe – it can seem scary, intimidating, and confusing.

Add it, for businesses with limited time and resources on hand – it’s often difficult to take advantage of digital marketing channels, which leads to neglect and not taking action to leverage and stay ahead of the curve.

So why does digital marketing matter to your business?

IT DOESN’T NEED A CONSIDERABLE INVESTMENT

e-Commerce marketing won’t break the bank to implement the strategies. If you are new to digital marketing, find suitable channels that work for your business.

IT EFFECTIVELY INCREASES THE CONVERSION RATE

Although e-Commerce marketing doesn’t promise fast results after optimizing the website, it can easily convert subscribers and leads into high-paying customers and repeat clients when done right.

INCREASES YOUR RETURN ON INVESTMENT ‍

As you get higher conversion rates, it will impact the revenue positively, make more money, and increase your profit margin.

DEFINES AND CLASSIFIES YOUR TARGET MARKET

In business, you need to understand who your target customers are. Speak directly to your ideal target market that can resonate with what you are offering, and in time, your efforts will pay dividends.

BUILDS AND STRENGTHENS YOUR BRAND

Having a brand is not enough. It needs to be promoted and instilled in your potential customer’s minds, which means getting your brand in front of them and winning their trust to increase your credibility. The greater brand awareness your business has, the higher the chances to convert website visitors into paying customers.

SHARE QUALITY CONTENT ABOUT THE COMPANY ACROSS DIFFERENT PLATFORMS

SEO and digital marketing involve the optimization of your content. Creating content and sharing them on different digital media platforms make you look like an industry expert. Being so is an advantage because it will give you an instant upper hand on competitors.

Ready, set, let’s go!

If you don’t have an SEO and digital marketing system in place, what are you waiting for? Now that you know the ins and outs of e-Commerce marketing, let’s discuss how you can build a successful business strategy for your online store.

Set realistic long-term goals for the business.

Break down long-term goals into actionable steps.

Keep your new and existing customers happy.

Set realistic long-term goals for the business. ‍ Goals are your stepping stones for an expected end result. A company without goals will have no sense of direction, no defined purpose, and nothing to strive for. When it comes to marketing, setting goals serves as its backbone. Set your marketing goals based on the company’s overall corporate goals and objectives.

Pandemic lockdown is a blessing in disguise to small businesses…

Entrepreneurship is not for everyone, making it difficult to stay afloat, especially for startup business owners during trying times like what we are going through right now. With the influx of COVID-19 worldwide, many businesses that were severely affected are now out of business. ‍ The ones believed as temporary closures became permanent shutdowns delivering a gut punch to business owners across various ranges of industries. Despite the reopening to new normal, thousands of small businesses are still struggling to get their heads above water. ‍ On the flip side, e-Commerce businesses have been turbo-charged by the pandemic. Coronavirus restrictions forced people to stay at home and avoid leaving their houses unless absolutely necessary. With more consumers needing to physically distance and local stores changing their in-store operations due to daunting COVID-19 case counts, the option to shop online became the best alternative to many.

Turn your dry pipeline into a well of golden opportunity

Pandemic has changed the way people shop and accelerated the digital world’s shift where business interactions and transactions are done online. The compulsory measure to arrest the virus caused the most significant change to online shopping. ‍ But our difficult circumstance goes to show that every cloud has a silver lining. The strict stay-at-home combined with physical distancing orders led many people to shy away from physical stores, sweeping more virtual and e-Commerce businesses off their feet. ‍ If you have the right mindset, you can see a dry pipeline as a once-in-a-lifetime chance to innovate, restructure, shift priorities and take advantage of the new trends of commercial opportunities brought on by the unprecedented times. That’s right.

According to recent surveys, retail e-Commerce sales soared to an all-time high during the global pandemic. The challenging situation we are in right now is perhaps the MOST ironic. Do you agree? A dry sales pipeline compels businesses to perform into exploration mode, try new things, and accelerate the learning curve. So, despite the economic fallout, COVID-19 helped drive e-Commerce sales up to 97% compared to the pre-pandemic season. ‍ This enormous growth of e-Commerce means competition, which means that e-Commerce companies struggle to get new clients because of too much rivalry online. Sounds like you?

‍GET A FREE AUDIT TO CHECK WHAT’S HOLDING YOUR WEBSITE BACK FROM ITS POTENTIAL TO GET RANKED AND NOTICED.

Supercharge your e-Commerce site search to get more traffic

So as COVID-19 spikes and restrictions remain uncertain, today is the perfect time to jumpstart boosting your e-Commerce business. If you think your company doesn’t need SEO, think again! As the pandemic continues to reshape our world, many consumers turn to e-Commerce to purchase the items they need and become accustomed to the convenience of shopping from home. ‍ The dramatic shift from in-store shopping to massive buying online is expected to have lasting effects on the consumers’ shopping preferences, even when things go back to a pre-COVID-19 way of life. The prediction is that online shopping is here to stay even when the pandemic is over. So, grab the chance to get discovered by your potential customers and dominate your niche. ‍ Don’t just launch your e-Commerce store; leave it sitting online and wait for orders to come through. Sorry not sorry – this is not how it works. Flow in orders and sales won’t come unless you get the word out there and let the people know about what you are offering. Letting your website die in the vine and not doing anything is like throwing your money away since no one will see this website of yours. Your website is not getting any leads that you needed to scale your business. ‍ In the digital era, setting your e-Commerce website is the easiest part of the process. The difficult step is how to get attention and convert the leads into loyal customers. We offer e-Commerce marketing services to maximize reach and transform your shop into a retail store’s powerhouse.

GET IN TOUCH WITH US TO SEE HOW YOU CAN SKYROCKET YOUR E-COMMERCE BUSINESS GROWTH AMID TIGHT COMPETITION.

Step up in your SEO game. Why not?

First, let us make a recap. Website optimization through SEO strategies is the game-changer for ranking high on Google, capturing new leads, and increasing your revenue in the future. If your brand has high visibility online, it fuels more sales for your business. ‍ After e-Commerce store launching is completed, don’t sit back yet. Instead, invest your efforts into turning your website into a lead magnet and acquire more customers straight from your website. Even a pandemic can’t slow down your e-Commerce business if you have the right SEO in place. To reiterate, taking your business online is totally different from creating a website. Every effort we make to improve our website’s performance leads to revenue in some way.

So, if you want to leverage your business, keep this in mind:

Your e-Commerce website becomes the marketplace where customers learn about your products and services and make pre-purchase decisions. The customers also carry out commercial transactions like buying or selling on the platform itself.

SEO is a non-negotiable strategy for an effective e-Commerce marketing

The pandemic has turned several businesses upside down. If your e-Commerce store was hit hard by this Coronavirus outbreak and has experienced a massive decline in traffic and conversion, it’s time to do the work. Yes, you heard it right! ‍ Don’t wait for things to get better before you put in the work. While everything is slow, it is the perfect time to restructure, which includes improving your SEO and utilizing digital marketing platforms to skyrocket your sales, outrank your competitors, and get back on track when the pandemic is over. Sounds good? Here’s how to get started:

Declutter your website pages. Remove irrelevant pages that were created without a strategy, including those that got obsolete over time. Although Google indexed them, they don’t matter to your business anymore. So better delete the non-essentials – having less is more. ‍

Only publish high-quality content. It was once a fad that producing heaps of content was the key to rank. But things have changed. The rule of thumb is to go for quality over quantity. Today, Google is more focused on the VALUE you are providing to the online readers. So, when publishing content, keep posting less but highly informative and keyword-rich articles. Then, you are good to go! ‍

Utilize other platforms like Amazon and App stores. Explore other websites that your audience is searching and don’t just restrict your efforts to rank in Google alone. Look beyond and seize every opportunity you have. The goal here is to maximize your online visibility to get found by an impending flood of virtual customers. ‍

Level up your website’s on-page SEO. On-page SEO is the key to improving your brand visibility, achieving a surge in organic traffic, and whatnot. On-page SEO is done by optimizing and adding keywords to the individual page on your website. If done correctly, it has the potential to improve your website rankings in Google and reach your target audience over time. ‍

Improve visitor’s dwelling time by creating engaging content.‍Dwelling time is the amount of time users spend on your website before they go back to check out other results in the search engine. Adding high value, quality, informative and engaging content will increase your chances of converting visitors into potential customers and avoid leaving before they get to your website. ‍

Switch your website to Google’s mobile-first index.‍To simplify, Google prioritizes indexing sites that are mobile-first indexing compatible. As Google adapts to the growing use of mobile worldwide, Google bots prioritize crawling and indexing sites with compatibility with mobile-first indexing and mobile SEO in general. ‍

Amp up your technical SEO. The main goal here is to optimize the primary infrastructure of your website. Technical SEO has nothing to do with your content. The most simplified definition of the process requires Speed, Progressive Web Apps (PWAs), and JavaScript, to name a few. Improving your technical SEO allows the search engines to access, crawl, interpret and index your website without any problems.

Fill your sales pipeline with warm leads

As Google rankings increasingly become tougher, it is important to understand what your audience likes and preferences as a whole. Since most people now are spending most of their time on their smartphones, it is good to invest your efforts in identifying the suitable medium to engage and nurture relationships with your visitors and create content that adds value to them.

Take note that shoppers are spending more hours researching the items they want to buy online. If they highly consider your product, they will temporarily add them to the cart and buy it later. According to surveys, it takes about two weeks before they make the purchase decision.

As part of the sales process, newly found leads need warming up before they are ripe for conversion. The content you add to your website attracts potential customers. You can keep them engaged by giving them steam of quality content that will keep them coming back and increase their genuine interest as they move closer to making buying decisions. Most potential buyers are not only are searching online for the products they want to buy online but are also looking for answers to their questions.

  Yes, it’s true. Almost all the customers have curious queries, so create content that is engaging and informative. Strive to satisfy their curiosity and meet them at every level of their research – from product discovery, comparisons with other products, and reviews from previous clients.

  Aside from getting a paying customer when you add value to your audience journey, you will also get a fresh ranking boost from Google. It’s like killing two birds with one stone. So don’t settle for mediocre content; go for quality content that will help you stand out, pull visitors into your funnel, warm them as prospects, and eventually, fill your pipeline with qualified hot leads.

LEARN MORE ABOUT OUR TAILORED SOLUTIONS TO SCALE YOUR E-COMMERCE WEBSITE UP. BOOK A STRATEGY CALL WITH US NOW!

Final words

SEO is a critical need by e-Commerce businesses nowadays. There is no other way to move forward your e-Commerce business faster and get better ROI than optimizing your website. As an e-Commerce digital marketing agency, we will get the results for you while you focus on your business. Choosing your e-Commerce digital marketing agency is a matter of life and death. It could help you succeed or fail in your SEO campaigns. So choose wisely. Your choice in hiring the right e-Commerce SEO agency matters because it either catapults your e-Commerce store to brilliant new levels of success or pulls your business a giant step backward. ‍ Partner with ePropel, and guaranteed, your business is in good hands. We have what it takes to help your business grow. We will unleash your e-Commerce to its full potential allowing your website to get more traffic, exponentially increase your revenue and gain more repeat businesses online. So whether you want to increase your profit or get your brand out there, ePropel’s e-Commerce marketing services will help achieve your business’s goals to succeed within a target audience.