Many of us imagine the human self to be a discrete entity, solid, formed and known. But this could be an illusion of our making, albeit a useful illusion, that allows us to act efficiently in the world. Researchers of the unconscious have found that the self has no definite boundaries, and that at its inner depths it trails off into mystery and the unknown. To borrow the metaphor from physics, what we had previously thought of as a solid entity may turn out to be a wave of infinite extension. Quantum physics discovered that the smallest elements of matter behave in one moment as particles and in another as waves. As particles, they are discrete and separate, and can be ‘split’ to release energy. As waves, they behave less like bits of matter and more like bands of light or energy, reaching out to eternity. They cannot be confined or boxed in but participate in an ocean of being, as it were.

This suggests a certain paradoxical instability at the heart of matter. Matter looks stable to the eye but, from the perspective of microphysics, the world is fluid, and uncertain, even bizarrely so. Einstein argued that all particles have a wave nature, and vice versa. Heisenberg, Max Planck and others refined and changed the theory. Needless to say, this discovery shattered the prevailing views of Newtonian physics, and its ramifications are still being felt today. As Brian Greene put it in The Elegant Universe, ‘Matter has been dematerialized.’

What has happened in physics has occurred in the parallel movement of Jung’s analytical psychology. This is more than coincidence, because while he was a Swiss citizen and based in Zurich, Einstein befriended Jung and they had discussions about the nature of reality. Einstein was discovering relativity in physics and Jung was discovering it in psychology.

Like matter, the self is only relatively stable. At its depths, it too can lose its solid formation and appear as a wave or as a fluid process. The notion of applying the wave-particle duality to psychology is mine and not Jung’s, but I think the metaphor holds if we think in terms of the healing experience of the numinous. As with the concept of matter in physics, I think we live simultaneously as waves and particles as psychological beings.

As particles, we are distinct beings, physical and discrete, each with our unique personality and makeup. As waves, we are not so individual. We are similar to each other, and participate in the cosmos in predetermined ways. As waves, we are spiritual beings, fluid, open-ended and connected to other waves. We are especially receptive to archetypal currents that course through us, which Jung identified as universal and collective. In his terms, the particle is the ego or conscious self, and the wave is the infinite expanse of the unconscious.

‘The suprapersonal or collective unconscious,’ writes Jung, ‘is like an all-pervasive, omnipresent, omniscient spirit.’ It represents ‘an extension of man beyond himself; it means death for his personal being and rebirth in a new dimension as literally enacted in certain of the ancient mysteries’. Rituals such as those of ancient Greece, in which rebirth in a new dimension was enacted, seek to lead us away from the particle to the wave, and such experiences are referred to theologically as grace, unconditional love or transcendence. The wave-like connection is precisely what we today call spirituality, namely, the capacity to feel connected to the cosmos and the entirety of life.

[...]

My contention is that as soon as we experience ourselves as waves, this has a healing effect on consciousness. When this connection is restored, we overcome ego-bound existence and anxiety, and feel ourselves to be part of a larger whole. The ego’s petty concerns and worries are dropped and we feel renewed. It is burdensome to be confined to the ego and to its tiny world. As Freud correctly observed, the ego is the ‘seat of anxiety’, and when we move outside the ego our anxiety – which can produce disease and neurosis – falls away.

We are not designed to dwell all our lives in the ego, in its confining world. This has long been a part of human knowledge, which is why ritual and liturgy played such a huge role in people’s lives in the past. Today we are more likely to seek out this experience of transcendence in a variety of secular ways, including music, drugs, sexuality, relationships, contact with nature and awe and wonder.

[...]

It is possible to see the relation between particle and wave in the experiences of the devotees of Dionysus. In many ways, Dionysus is the god who invites us to return to the source and immerse ourselves in the ocean of being. As Zurich analyst Verena Kast writes of the Dionysian festivals of ancient Greece:

Those seized by Dionysus broke out of the conventional order to become part of a cosmic order; human beings became one with nature, social rank was obliterated, rivalries ceased. Torn out of their isolation, individuals experienced prophecy and a momentary connection with the transpersonal Self.

In the ancient festivals, the ego personality was momentarily eclipsed by a different order of being or, as Kast puts it, ‘the devotees of the god experienced the Self through momentary forgetfulness of self’. The Dionysian spirit is ecstatic and it brings release from the isolation of our individual selfhood. Dionysus lures us out of our shells into ecstatic communion with others and with nature. However, the enchantment that Dionysus offers can lead to intoxication, loss of control, excess and obliteration.

This is why the god Dionysus was feared as well as revered. He personifies a primal wave that can engulf and obliterate the particle. The human element can be destroyed in a frenzy of elation and mania. He invites us to move out of our confined state, but the chaos of the primordial is the danger we face, which in the cult of Dionysus is symbolised by his companions, the maenads, whose name derives from mania and means possession or frenzy.

[...]

Walter Otto and Karl Kerenyi provide memorable descriptions of the ancient festivals of this god. Dionysus was invoked by singing the dithyramb or ritual song. The wearing of the ritual masks of the god would invite Dionysus to enter the festivities and insinuate himself in the human throng. Women would gather in a circle, clap their hands, and sing and dance to the sound of drums and flutes. The dithyrambic choir would enter an altered state of consciousness, in which members lost their identities and acted as one. Describing this process of fusion with nature and life, Nietzsche wrote:

So stirred by Dionysus, the individual forgets himself completely. In the Dionysiac rite, nature itself, long alienated or subjugated, rises again to celebrate the reconciliation with her prodigal son, man. The mystical jubilation of Dionysus breaks the spell of individuation and opens a path to the maternal womb of being.

[...]

Some of us can be transformed by our contact with ecstasy but some of us can be destroyed. As Verena Kast notes: ‘Ecstasy carries us beyond our limits, killing our normal personality. It can fragment us so that we do not know how, or if, we are going to return.’

-- David Tacey, Gods and Diseases

Grave errors: Or how to learn an entirely new art movement in 30 days or so

Hi guys. Sorry about the month-long hiatus.

I have several excuses prepared for it which I will not bore you with, because I have figured out the reason why I was delaying my posts.

The reason I have been delaying the cubism series, is because cubism is hard. It's like an expanding book, the deeper i dive into it, the broader the field gets. And considering the attention span of people on the internet, I don't want to dive too deep and make the post too big, because I have grown attached to the amount of likes and reblogs I receive on these posts.

So finally I gave up and asked a proper professional for advice about how to go about learning an entire new field of art with almost prior knowledge. Here are the tips that I learned from them, which I hope I can pass on so that you do not make the same mistakes that I have made.

(Also in case the professional in question is reading this- in case I got anything wrong, please let me know!)

Tip 1: There are multiple levels to understanding an art movement.

Level 1- Conception

This level is achieved by the original artist or artists who start thinking "what if I take these disparate concepts and combine them into something entirely new and never before seen?" Think Picasso combining African masks and impressionist paintings (or, as it was explained to a nerd like me, think of Einstein wondering what light would look like if he travelled alongside it, a precursor to his developing the theory of relativity.) Understandably, we students can't achieve this level of understanding of an already developed movement.

Level 2- Style development

After Brach and Picasso developed their first line of funky new cubist paintings, a whole bunch of artists decided to copy them and understand how they were made. They were really focused on the nitty-gritties- a cubist painting is made of multiple distorted perspectives of an object, but how many perspectives? How much distortion? How much of the object is still understandable?

After they learned the exact technique that pucasso and brach had used, these artists started experimenting with the rules by adding more distortion, fewer perspectives, more color, removing all semblance of the original object, etc. From this level, two subcategories were developed, Analytical and Synthetic Cubism, but that's not really as important.

What's important is understanding how we, as students, can achieve level 2 understanding of any art movement- by understanding the exact rules of how these paintings are made, and then experimenting with them. That requires copying (ideally) many different paintings of a variety of subcategories inside the art movement. I'm currently doing this, and progressing much faster in three days than I have in the last three weeks.

Level 3- Mannerism

The basest understanding of an art movement. Imagine if you simply added a bunch of geometrical faces to a drawing of say, an apple, and claimed that it was a cubist drawing🥲. (I'd link my own apple drawing as an example, but I'm not going to shame myself that much.) To come back to my Einstein example from level 1, imagine if someone told you "Einstein is famous for inventing the theory of relativity, E=mc^2" and could not tell you what E, m or c were supposed to be. And the level of visceral rage a scientist would feel at that remark, is probably what an artist feels every time they hear about cubism being a bunch of blocks stacked on each other. I feel deep sympathy for artists now🥲.

Moving on from my self-pity, if you want to avoid falling into the trap of this style of art, then you need to draw as many paintings of your chosen art movement as possible. They need to be of a large variety, and also not too difficult for you to get discouraged. (Trust me, I learnt it the hard way.)

I'll put up a list of paintings that I'm going to start copying tomorrow morning. I should churn out one every two days if I regular about this, so hopefully you can expect regular posts from now on. Let's see how it goes.

Tip 2: Art movements tend to be reactionary.

That is, they tend to oppose whatever art movement came before them. To make it more understandable, you know how fashion always cycles every twenty years, and whatever was popular ten years ago is hated today, only to be loved ten years from now? Art has a similar concept.

How is this useful to us? When you're looking at an art movement, it's always a good idea to look at the movement which came before it, which it is now opposing. It helps you to get a better sense of the movement you're trying to understand. I haven't gotten far enough to try this out yet, but i'll make a post on it when I do.

That's all for today, i'm dead tired. Goodnight y'all.

What are the best artificial intelligence stocks for smart investors?

Investing in artificial intelligence (AI) stocks can be an exciting opportunity for smart investors looking to capitalize on the transformative potential of AI technologies. While the landscape of AI stocks is vast and constantly evolving, here are some of the best AI stocks that investors may consider adding to their portfolios and

Alphabet Inc. (GOOGL): Alphabet, the parent company of Google, is a global leader in AI research, development, and implementation. Google's AI initiatives span various domains, including search algorithms, natural language processing (NLP), computer vision, and machine learning. Alphabet's diverse revenue streams, strong financials, and robust AI ecosystem make it an attractive investment for those bullish on AI technology.

Amazon.com. Spend less. Smile more. Inc. (AMZN): Amazon is leveraging AI across its e-commerce, cloud computing, and digital assistant platforms. The company's AI-powered recommendation engines, supply chain optimization algorithms, and voice-enabled devices like Amazon Echo demonstrate its commitment to AI innovation. With its dominant market position and continuous investment in AI, Amazon remains a top pick for AI-focused investors.

Microsoft Corporation (MSFT): Microsoft is a leading player in the AI space, with offerings such as Azure AI, Cognitive Services, and Azure Machine Learning empowering businesses to build and deploy AI solutions. The company's strong presence in cloud computing, productivity software, and gaming further solidifies its position as a key player in the AI market. Microsoft's diversified revenue streams and focus on ethical AI make it an appealing investment choice.

NVIDIA Corporation (NVDA): NVIDIA is renowned for its graphics processing units (GPUs), which are widely used for AI and machine learning workloads. The company's GPUs power AI applications in data centers, autonomous vehicles, gaming, and edge computing. NVIDIA's leadership in AI hardware, coupled with its growing software and services business, positions it as a top AI stock for investors bullish on the AI infrastructure market.

IBM (IBM): IBM has been a pioneer in AI research and development for decades, with initiatives like Watson AI and IBM Cloud Pak for Data driving innovation across industries. The company's focus on hybrid cloud, AI-driven analytics, and enterprise AI solutions makes it an attractive investment for investors seeking exposure to AI-driven digital transformation in the enterprise sector and Cryptocurrency Prices and News

Salesforce: The Customer Company Inc. (CRM): Salesforce is a leading provider of customer relationship management (CRM) software, with a strong focus on AI-driven customer engagement and analytics. The company's Einstein AI platform enables businesses to leverage AI for personalized marketing, sales forecasting, and customer service automation. With its growing ecosystem of AI-powered applications and services, Salesforce is well-positioned to capitalize on the growing demand for AI in the CRM market.

Tesla Inc. (TSLA): Tesla is at the forefront of AI-driven innovation in the automotive industry, with its Autopilot system and Full Self-Driving (FSD) capabilities pushing the boundaries of autonomous driving technology. The company's AI-powered electric vehicles (EVs) incorporate advanced sensor fusion, computer vision, and deep learning algorithms to enable semi-autonomous and eventually fully autonomous driving. Tesla's visionary approach to AI and its leadership in the EV market make it an intriguing investment opportunity for AI-focused investors.

Baidu Inc. (BIDU): Baidu is often referred to as the "Google of China" and is a dominant player in the Chinese AI market. The company's AI initiatives include Baidu Brain (its AI platform), autonomous driving technology (Apollo), and AI-powered healthcare solutions. With its strong market position in China and extensive investments in AI research and development, Baidu offers investors exposure to the rapidly growing AI market in China and beyond.

Intel Corporation (INTC): Intel is a major player in the AI semiconductor market, providing CPUs, GPUs, and other hardware accelerators optimized for AI workloads. The company's AI-focused initiatives include Intel AI, Intel Nervana Neural Network Processors, and Intel Movidius vision processing units (VPUs). As demand for AI hardware continues to grow, Intel stands to benefit from the proliferation of AI applications across industries.

Twilio Inc. (TWLO): Twilio is a cloud communications platform that offers AI-driven solutions for customer engagement, including programmable chatbots, virtual assistants, and conversational AI. The company's AI-powered communications platform enables businesses to build personalized and interactive customer experiences across channels. With its focus on AI-driven customer engagement and strong revenue growth, Twilio presents an attractive investment opportunity in the AI-enabled communications market.

These AI stocks represent a diverse range of companies at the forefront of AI innovation across various industries. While investing in AI stocks offers significant growth potential, investors should conduct thorough research, consider their risk tolerance, and evaluate each company's competitive position, financials, and growth prospects before making investment decisions. Additionally, staying informed about emerging trends and developments in the AI space is crucial for identifying promising investment opportunities and navigating the dynamic AI market landscape and Stock Prices and News

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2024: Predictive Analytics Transforming Lead Management

Lead generation is the initial step in identifying and marketing to qualified, interested prospects. However, it changes as tactics and technology evolve. Understanding lead generation trends may be useful in this circumstance.

Businesses generate and collect an increasing amount of data as technology advances. Companies use predictive analytics technologies to gain a competitive advantage and make data-driven decisions.

For More Information: https://sales-demand.com/2024-predictive-analytics-transforming-lead-management/

Effective lead generation also requires the integration of sales and marketing, as companies need to make sure that their marketing and sales initiatives are coordinated.

Important aspects that organizations need to take into account for their lead generation operations include analytics and measurement, as well as interactive content for engagement.

Predictive Analytics in Lead Management

Predictive analytics is similar to having a smart assistant for your firm. It combines data, trends, and algorithms to forecast what will happen in the future. In layman's words, it's the magic of predicting which leads are more likely to become satisfied customers.

1# Growing Significance

Imagine having the ability to predict which potential customers are most interested in your products or services. That is exactly what it accomplishes with B2B lead management. It has grown in importance since it improves the overall efficiency and effectiveness of the process.

2# Key Factors Driving Adoption

Businesses are embracing predictive analytics for several reasons. For starters, it saves time and resources by focusing on the leads with the highest conversion rates. Second, it increases sales by personalizing messages and offerings to each lead's specific needs. It's like having a personal guide through the maze of potential consumers, making the trip easier and more fruitful.

Benefits of Integrating Predictive Analytics

Integrating predictive analytics into your business is like adding a superhero cape to your marketing strategy. Here’s why:

1# Improved Lead Targeting and Segmentation

Consider predictive analytics to be your trusted partner, assisting you in precisely targeting your marketing campaigns. It goes through massive amounts of data to locate the ideal audience for your products or services. This means no more wasting time on leads who aren't a good fit; it's like having a GPS for your marketing target.

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2# Enhanced Personalization

Predictive analytics takes personalization to a whole new level. It’s like having a conversation with each lead in their own language. By understanding their preferences and behaviors, it crafts messages that feel tailor-made. It’s the difference between receiving a generic ad and one that feels like it was made just for you – making your brand more like a friend than a stranger.

3# Boosting Campaign ROI

Imagine having a secret map that guides your campaigns to success. Predictive analytics provides that map by giving you insights backed by data. It’s not just a shot in the dark; it’s a calculated move. This precision ensures that every penny spent on your campaign contributes meaningfully to your business growth. It’s like having a financial advisor for your marketing budget, making sure it works harder and smarter.

Predictive Analytics Tools and Technologies

In the dynamic realm of business, predictive analytics tools have become indispensable for foresight and strategy. Here’s a simple breakdown:

Overview of Popular Tools: Predictive analytics has champions like IBM Watson, Google Analytics, and Salesforce Einstein. These tools harness the power of data to forecast trends and patterns.

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Comparative Analysis: Each tool brings unique strengths. IBM Watson excels in machine learning, Google Analytics in web analytics, and Salesforce Einstein integrates seamlessly with CRM. Understanding these distinctions ensures you pick the tool aligned with your specific needs.

Choosing the Right Tools: Businesses should tailor their choice based on requirements. Consider factors like data volume, industry specificity, and budget. For instance, if customer relationship management is a priority, Salesforce Einstein might be the ideal fit.

Navigating Predictive Analytics: Overcoming Challenges

It brings promises but also hurdles. Let’s simplify:

Common Challenges: Implementing predictive analytics may face obstacles like data complexities and resistance to change. Recognizing these hurdles is the first step.

Strategies for Success: Overcoming challenges involves strategic planning. Engage stakeholders, provide training, and ensure alignment with business goals to pave the way for seamless integration.

Data Quality and Ethics: The heart of predictive analytics is quality data. Ensuring accuracy and ethical usage is paramount. A commitment to ethical practices builds trust and reliability in predictive insights.

Predictive Analytics Trends

Delving into the future of predictive analytics offers a glimpse into exciting possibilities:

Emerging Trends: It evolves. Stay attuned to new algorithms, machine learning advancements, and data visualization tools, ensuring your lead management stays ahead.

Innovations in B2B Marketing: Witness a transformation in B2B marketing as predictive analytics continues to innovate. From personalized customer experiences to refined targeting, the possibilities are vast.

Beyond 2024: Peer into the crystal ball for anticipated developments. Expect further integration with AI, heightened automation, and even more sophisticated predictive models.

Future Trends and Innovations

As we set sail into the future, anticipate these transformative trends:

Emerging Trends in Lead Management: Stay ahead by embracing new trends in predictive analytics. From augmented reality integrations to predictive lead scoring advancements, the landscape is ever-evolving.

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Innovations Shaping B2B Marketing: Witness ground breaking innovations shaping the future of B2B marketing. Personalized AI-driven strategies, immersive customer experiences, and automated decision-making are set to redefine the industry.

Anticipated Developments Beyond 2024: Look beyond the horizon and envision developments post-2024. Expect increased synergy between predictive analytics and artificial intelligence, resulting in unparalleled insights and efficiency.

Conclusion

This transformative journey underscores the essential role of predictive analytics in the ever-evolving B2B lead management arena. Businesses eagerly welcome these developments, seeing them as the key to being competitive in the future. Accept the power of predictive analytics and set yourself up for long-term success.

Boost your business with Sales Demand’s help in managing leads. Get in touch to discover how we can bring you more potential customers. To learn more, contact us now.

Top 5 Must-Have Skills for a Successful Salesforce Admin Career

Customer relationship management (CRM) systems are becoming indispensable for organisations in today's digital environment to handle their connections with both present and potential customers. Salesforce is a leading tool in this category, providing a wide range of CRM solutions that are utilised by businesses all over the world. An administrator plays a crucial function in the Salesforce world. A competent Salesforce administrator can improve user experience, accelerate organisational performance, and streamline business procedures. But what are the essential abilities needed to succeed in this position? Let's examine the top five abilities that a Salesforce administrator has to possess.

1. Salesforce Configuration and Customisation: The capacity to configure and customise the platform in accordance with the requirements of the organisation is fundamental to a Salesforce administrator's duties. This entails using tools like Process Builder and Flow Builder to create up objects, fields, workflows, validation rules, and automated processes. Effective configuration requires a deep understanding of Salesforce's data model and all of its components. Furthermore, the Salesforce ecosystem places a high value on declarative development expertise, which involves making changes via point-and-click setup as opposed to writing code.

2. Strong Analytical Skills: Proficient Salesforce administrators are able to comprehend business needs, spot inefficiencies, and suggest workable solutions by utilising Salesforce's features. They need to be skilled in acquiring and interpreting data in order to produce insightful conclusions that inform choices and enhance workflow. Gaining proficiency in interpreting data and communicating practical recommendations is essential for this position, regardless of whether one chooses to use analytics tools such as Einstein Analytics or creates bespoke reports and dashboards.

3. User Support and Training: Ensuring that users know how to use the platform to its full potential in order to increase productivity and efficiency is a crucial part of a Salesforce administrator's job description. Leading user training sessions, producing documentation and tutorials, and offering continuing support and direction all need on strong training and communication abilities. An effective Salesforce administrator not only sets up the system but also gives users the tools they need to take advantage of all of its features, which eventually increases user happiness and adoption.

4. Problem-Solving and Troubleshooting: Problems and obstacles in the Salesforce environment are inevitable and can take many forms, from human error to technical malfunctions. For a Salesforce administrator to identify the source of problems and take prompt action to fix them, they must possess exceptional debugging and problem-solving skills. This can mean working with technical support to resolve platform-related problems, automating process troubleshooting, or fixing data integrity problems. Seeking efficient solutions to problems and being calm under duress are essential to preserving system stability and user trust.

5. Constant Learning and Adaptability: New features, frequent updates, and changing best practices characterise the dynamic Salesforce ecosystem. As a result, a successful Salesforce administrator needs to exhibit a dedication to lifelong learning and flexibility. Keeping up with the most recent Salesforce updates, taking part in training courses, obtaining certifications, and actively interacting with the Salesforce community via user groups, forums, and events are all part of this. Salesforce administrators may make sure they have the newest resources and expertise necessary to succeed in their positions by remaining informed and welcoming change.

If you're serious about excelling as a Salesforce admin and want to master the essential skills mentioned above, it's time to invest in your professional development with Salesforce Admin Certification Training. At LearNowX, we offer comprehensive training programs designed to equip you with the knowledge and expertise needed to succeed in the competitive world of CRM.

Our courses cover everything from Salesforce configuration and customization to advanced analytics and problem-solving techniques. With hands-on exercises, real-world projects, and expert guidance from industry professionals, you'll gain practical experience and confidence to tackle any challenge that comes your way.

Don't miss this opportunity to enhance your skills, boost your career prospects, and become a sought-after Salesforce admin. Enroll in Salesforce Admin Certification Training at LearNowX today and unlock your full potential in the Salesforce ecosystem.

Marketing Cloud vs. Marketing Cloud Growth Edition: What’s the Difference?

In today’s rapidly changing marketing landscape, businesses must have access to efficient tools that can help them connect with customers effectively. Recognizing this need, Salesforce has introduced the Salesforce Marketing Cloud Growth Edition. This new offering is designed to cater to the needs of small to medium-sized B2B companies, providing them with essential marketing automation features at an affordable price.

In this article, we’ll take a closer look at what the Salesforce Marketing Cloud Growth Edition entails, explore its key features, and discuss how it can simplify processes for B2B SMBs.

What is Salesforce Marketing Cloud Growth Edition?

Salesforce Marketing Cloud Growth Edition represents a significant advancement in marketing technology. It represents the initial iteration of Marketing Cloud seamlessly incorporated into the foundational Salesforce platform, referred to as the Einstein 1 platform. This means that all the powerful features and capabilities of Marketing Cloud are now seamlessly accessible within the broader Salesforce ecosystem.

With Salesforce Marketing Cloud Growth Edition, your team can efficiently combine and leverage various data sources through Data Cloud, design and deliver engaging content with Digital Experiences, create and automate complex customer journeys using Flow Builder, and enhance decision-making with insights from Einstein’s intelligent analytics and predictions.

Use cases of Salesforce Marketing Cloud Growth Edition

The use cases of Salesforce Marketing Cloud Growth Edition span across various business scenarios:

Small and Medium-Sized Businesses (SMBs)

This edition offers a scalable solution tailored for B2B SMBs to efficiently manage their marketing efforts. It equips them to reach their target audience effectively and compete in the market, even with limited resources.

Marketing Teams with Limited Capacity

The Growth Edition’s user-friendly interface and pre-built templates are a boon for marketing teams working with constraints. These features enable smaller teams to make the most of their resources, leveraging automation and streamlined processes to achieve significant impact.

Startups and Emerging Companies

With its affordable pricing structure, Growth Edition is a perfect fit for startups and early-stage companies. It allows them to dip their toes into marketing automation, refine their strategies as they grow, and build a strong marketing foundation without breaking the bank. 

What makes Marketing Cloud Growth Edition different from Marketing Cloud? 

Here are the standout features and user-friendly approach that set Salesforce Marketing Cloud Growth Edition apart from Marketing Cloud.

Simplified Campaign Creation

Salesforce Marketing Cloud Growth Edition simplifies launching marketing activities with streamlined processes. Users can choose from various pre-built templates, eliminating the need for complex setups. This ensures quick and efficient campaign creation, allowing users to focus on strategies over technical details.

Intuitive Email Builder

Crafting impactful emails is easy with the intuitive builder of Growth Edition. Leveraging Salesforce CMS, users can define their target audience, create content, personalize sender details, schedule sends, and track engagement within a user-friendly interface.

Drag-and-Drop Form Builder

The Growth Edition offers a drag-and-drop form builder on Salesforce CMS, providing a seamless experience in designing forms. Users can effortlessly create lead capture forms without complex setups. Additionally, the upcoming capability to design landing pages alongside emails and forms enhances marketing efforts further.

Flow-powered Automation

Streamlining campaign workflows is possible with Flow, Salesforce’s powerful automation engine integrated into the Growth Edition. With a simplified interface, users can easily build automations without technical knowledge. From designing email sequences to defining triggered actions, Flow offers flexibility and scalability for comprehensive marketing journeys.

AI-powered Enhancements

Marketing Cloud Growth Edition leverages Einstein AI to optimize marketing efforts. Features such as Einstein Send Time Optimization enable scheduling emails for optimal engagement times. Additionally, Einstein Co-Create provides AI assistance for crafting campaign briefs and generating email content, enhancing efficiency and effectiveness.

Reporting and Analytics

While B2B Marketing Analytics may not be available, users still access reports and dashboards on Data Cloud. These tools offer insights into campaign performance, enabling users to optimize marketing strategies. Despite the absence of B2B Marketing Analytics, the reporting and analytics capabilities provide users with the necessary tools to track and measure marketing success.

Conclusion

In conclusion, the Salesforce Marketing Cloud Growth Edition emerges as a powerful toolset, tailored to meet the evolving needs of businesses aiming to enhance their marketing strategies. With its intuitive features, streamlined campaign creation, and AI-powered enhancements, the Growth Edition empowers marketers to drive impactful campaigns and achieve measurable results.

For businesses seeking to leverage the capabilities of Salesforce Marketing Cloud Growth Edition to their fullest potential, partnering with a certified Salesforce consultant like Manras can be invaluable. As an expert in Salesforce solutions, Manras offers tailored guidance and support to ensure businesses make the most out of their investment in marketing automation.

Read More: https://www.manras.com/marketing-cloud-vs-marketing-cloud-growth-edition/

Benefit of Salesforce Health Cloud

As healthcare and life sciences confront new challenges, digital transformation can prime organizations to meet this moment head on. More robust data management strategies, automated workflows, and real-time insights reveal untapped opportunities to create efficiencies and improve consumer experiences.

Salesforce Health Cloud is not just a powerful and versatile platform for healthcare organizations, it also offers a host of additional benefits that make it an ideal choice for those looking to revolutionize their patient care and operational efficiency. By leveraging the power of Health Cloud, healthcare organizations can deliver exceptional patient experiences, streamline their processes, and ensure the security and compliance of their data. 

With continuous integration with the Salesforce ecosystem, plus a wealth of developer resources and AppExchange applications, Salesforce Health Cloud is a strong contender for positive change in the healthcare industry. Although the industry has a plethora of issues to address, hopefully Health Cloud can be a strong asset in providing a bright future.

Why Use Salesforce Health Cloud?

Any organization in the healthcare industry can benefit from Salesforce Health Cloud, including:

Healthcare providers (e.g. hospitals, clinics, and ambulatory care centers)

Payers (e.g. insurance companies and government healthcare agencies)

Medical device manufacturers

Pharmaceutical companies

Clinical research organizations

In the rapidly evolving healthcare landscape, organizations face numerous challenges such as managing complex patient data, coordinating care across teams, and delivering personalized patient experiences. Salesforce Health Cloud addresses these challenges head-on by providing a 360-degree view of the patient, streamlining workflows, and offering robust analytics and reporting tools. By utilizing Health Cloud, healthcare providers can improve patient satisfaction, reduce costs, and ultimately deliver better patient outcomes.

Companies are already seeing results, including New England Biolabs, a global leader in life sciences. New England Biolabs utilized Salesforce Health Cloud to streamline their customer service processes and improve customer satisfaction. Similarly, John Muir Health, a California-based healthcare provider, implemented Health Cloud to improve care coordination and optimize patient engagement.

Top Features of Salesforce Health Cloud

The mission behind Salesforce Health Cloud is ambitious, so it needs to have some strong features to even begin delivering what it promises. Some of the key features include:

Patient 360: This feature provides a complete, unified view of the patient, including demographics, clinical data, and interactions. By consolidating information from various sources, healthcare providers can make informed decisions and deliver personalized care.

Care Plans: Salesforce Health Cloud allows care teams to create, track, and manage personalized care plans. Care plans can include goals, tasks, and milestones, enabling healthcare providers to monitor patient progress and adjust treatment plans as needed.

Care Coordination: With Health Cloud, care teams can collaborate more effectively, sharing information and coordinating care across multiple providers. The platform also supports secure messaging, allowing providers to communicate with patients directly.

Health Timeline: This interactive feature enables users to visualize a patient’s medical history, including encounters, lab results, and medications, all in one place. This intuitive view helps care teams quickly understand a patient’s history and make informed decisions.

Einstein Analytics for Healthcare: Leveraging the power of AI, Einstein Analytics for Healthcare provides advanced insights and predictions to help healthcare organizations improve patient outcomes, streamline operations, and optimize financial performance.

Salesforce nonprofit partners offer tailored solutions for non-profit organizations, leveraging Salesforce's powerful platform to enhance their impact and efficiency. As a Salesforce managed services partner, we provide comprehensive support, ensuring smooth operations and optimization of Salesforce environments. Our Salesforce customization partners specialize in tailoring Salesforce solutions to meet unique business needs, maximizing efficiency and productivity. With expertise in Salesforce CPQ consulting, we streamline quoting processes, empowering businesses to generate accurate quotes quickly. Together, we enable organizations to harness the full potential of Salesforce, driving growth, and achieving their goals effectively and efficiently.

Read More At: https://leanitcorp.com/benefit-of-salesforce-health-cloud/

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AN “INCREMENTAL” ETHOS

Of late, this blog reported on a distinction that psychologist Carol S. Dweck has made in how people view intelligence.  People tend to see intelligence as a given trait in terms of how much they have – entity theory – or as a malleable trait one can work on and increase – incremental theory.[1]  The last posting suggested that this basic distinction – how people see intelligence – can and does influence how people approach civic concerns.

          That posting, in passing, suggested that people who adopt an entity view might very easily attribute intelligence levels to inherited biological factors and further be attributed to such conditions of birth such as race, nationality, gender, or similar factors.  One should be clear here; there is no evidence to support such general attributions people make in their efforts to cast people they don’t like as “them” as opposed to “us.”  And included in such castigation is that “they” are not smart enough.

            This sort of thinking, in whatever guise it takes, hits directly, in a negative way, on federation theory in that it questions equality.  Here is a definition one can use for equality:  Equality is a social quality based on the belief that despite inequality in talent, wealth, health or other assets, it calls for equal consideration of all persons’ well-being, that all have an equal right to maintain their dignity and integrity as individual persons.  

What Dweck offers is an argument that varying levels of intelligence are mostly not determinant.  Sure, some people are blessed with exceptional intelligence.  Surely this blogger is not in Albert Einstein’s league when it comes to physics, or Pablo Picasso’s when it comes to art, or Chris Rock’s when it comes to humor, etc.  But he and most people are within ranges of intelligence that allow for meaningful interaction when it comes to governance and politics.

And this would be further enhanced by a population that believes intelligence is not a given trait in terms of how much one has, but a trait that one can improve on to meet the challenges one faces either individually or as a member of a political association.  The trick is to find out how that improvement occurs. 

Unfortunately, for the purposes here, those “hows” vary according to the challenges one faces.  Therefore, there is no set pattern in how to approach these efforts, but there are general modes of problem solving or investigation one can learn that, given the challenge, can be utilized to advance one’s intelligence given a particular area of concern.

So, for example, such instructional models, usually denoted as inquiry models, can be employed and they lend themselves to an incremental approach to intelligence.  These models are usually forms of the scientific method[2] or some process in which students apply a more logic-based activity such as the jurisprudential inquiry approach.[3] 

But short of those models, essentialist instruction (usually associated with recall objectives) can also be more friendly to this incremental view.  For example, Robert M. Gagne’s model, while essentialist in nature, strives for students to reflect on the material teachers present.

This deserves a bit more explanation.  In summary, here is what Robert Gagne called conditions of learning – five of them – and nine progressive levels or “steps” in which students can advance and engage with school subject content.  The conditions are: 

Verbal information which consists of knowledge claims one finds among various sources of subject information and can be interrelated with other information in meaningful ways. 

Intellectual skills are those abilities students can develop by which they process knowledge such as forming hierarchies, contextualizing relevant, new information, or acquiring information that adds distinctive attributes to what is being studied among other skills. 

Cognitive strategies consist of analytic abilities in which students can break down sets of information that assist in exposing problems, the problems themselves, or the information needed to solve those problems. 

Motor skills are those behavioral steps that students develop and, through practice, improve upon in which they tackle challenging academic issues. 

Attitudes are those sentiments students need to motivate themselves to address the material that classroom instruction presents to them.

Hopefully, readers can appreciate how these concerns draw educators beyond just seeing teaching as presenting content for the sake of students to recall that content.

And as for the levels or steps, they are: 

Level 1:  Reception (or capturing the attention of students),

Level 2:  Setting expectations (or students being informed about what they are to learn and why they are to learn it),

Level 3:  Relevant retrieval (or calling on students to recall what they know and is helpful in meeting a lesson’s objectives),

Level 4:  Targeted or selective perception (or presenting new information that students are to learn with an array of aids such as visuals, examples, discussions),

Level 5:  Verbal encoding (or presentation of the new information in a variety of language presentations such as graphics or case studies),

Level 6:  Responding (or student presentation of new information in various communicative approaches such as tests, demonstrations, interpretations – perhaps artistic productions),

Level 7:  Evaluative reinforcement (or teaching agents providing students with feedback as to the proficiency students demonstrate with the goal to improve on student performance),

Level 8:  Evaluative assessment (or determination of how well students have learned the content), and

Level 9:  Enriching the retained information (or have students transfer learned content to novel or real-life situations that do not totally match information learned but need to be adjusted or nuanced to be applicable).[4]

This is a far cry from a teacher presenting information and students committing information to memory, which is how essentialist instruction usually transpires.

          The point is that incremental approaches are out there and Dweck offers data that supports the belief that this view of intelligence is the more accurate way to view student potential.  Hopefully, for the sake of students and for the sake of approaching governance and politics from a federalist perspective, teachers will opt for strategies reflecting incremental understanding of intelligence, leaving behind strategies that entity theory encourages.

[1] Carol S. Dweck, Self-Theories:  Their Role in Motivation, Personality, and Development (Philadelphia, PA:  Psychology Press, 2000).

[2] For example, see Molly S. Bolger, Jordan B. Osness, Julia S. Gouvea, and Alexandra C. Cooper, Jennifer Momsen, “Supporting Scientific Practice through Model-Based Inquiry:  A Students’-Eye View of Grappling with Data, Uncertainty, and Community in a Laboratory Experience,” ASCB/Life Science Education, October 22, 2021, accessed February 7, 2024, URL:  https://www.lifescied.org/doi/10.1187/cbe.21-05-0128.

[3] For example, see Muhammad Japar and Dimi Nur Fadhillah, “Do We Need to Learn about Human Rights Values?,” Atlantis Press, 2018, accessed February 7, 2024, URL:  25891038.pdf.

[4] For example, see “Gagne’s 9 Events of Instruction,” Information Technology/University of Florida (n.d.), accessed February 7, 2024, URL:  https://citt.ufl.edu/resources/the-learning-process/designing-the-learning-experience/gagnes-9-events-of-instruction/.

When Einstein Met Picasso: The Quirky Collision of Science and Art in the School of Life

Alright, folks, buckle up and put on your 3D glasses because we're about to dive into the rabbit hole of how science education, splattered with a kaleidoscope of artistic expression, is not just changing the game, it's reinventing the entire playing field. Welcome to the madhouse, where the chalkboard meets the canvas, and the only rule is that there are no rules. Widget, keep up, will ya?

Let's start with the basics. Science, my dear Widget, is like the ultimate reality TV show, but without the scripted drama. It's the Kardashians meet Neil deGrasse Tyson, with a dash of 'Bill Nye the Science Guy' thrown in for good measure. Now, imagine learning about the mysteries of the universe, not through a snooze-fest textbook, but through a graffiti mural that makes Banksy look like a preschooler with a crayon. Mind-blowing, right?

Picture this: a biology class where you don’t just dissect a frog; you create a hip-hop opera about its life cycle. Or a chemistry lab where the periodic table is learned through a series of interpretive dances – the Flamenco for Fluorine, anyone? It’s about turning the mundane into the insane, the ordinary into the extraordinary. Think of it as a 'School of Rock', but for science.

Now, let’s talk about the big guns: physics and math. These aren't just subjects; they're the scriptwriters of the universe. But why read the script when you can act it out? Imagine learning about relativity through a virtual reality game where you zip around the cosmos faster than a tweet goes viral. Or cracking mathematical theorems by solving puzzles in an escape room themed like a cross between 'The Da Vinci Code' and 'Stranger Things'.

Artistic expression is the spoonful of sugar that helps the scientific medicine go down. It's like adding a twist of lemon to your water; suddenly, H2O’s got swagger! This blend of science education and art is creating a generation of learners who think outside the proverbial box – heck, they're redesigning the box into a multi-dimensional, hyper-interactive learning sphere.

But wait, there’s more! This isn't just about making learning fun; it’s about preparing for a future that’s as unpredictable as a plot twist in 'Game of Thrones'. We're not just educating; we're future-proofing. In a world where robots might steal our jobs, we need to be more creative, more adaptable, and more innovative than ever. And what better way to foster this than by merging the analytical with the artistic?

Widget, you’re probably calculating the probability of this approach revolutionizing education. Let me save you the trouble: it's high. Like, 'Breaking Bad' finale high. We're not just talking about a few ripples in the educational pond; we're talking about a cannonball dive from the high board.

In this quirky, chaotic classroom, science becomes a living, breathing creature that dances to the beat of human creativity. It's where Einstein's theories meet Picasso's brushstrokes, where coding classes are taught through interactive storytelling, and where astronomy lessons are delivered via star-studded rap battles.

And the impact? Oh, it's as real as the nose on your digital face, Widget. This approach isn't just creating science geeks; it's creating a new breed of thinker. A thinker who sees the world not just in black and white, but in a million shades of neon. They're the ones who'll solve climate change, cure diseases, and maybe even figure out how to make a decent cup of coffee on an airplane.

So, what have we learned today, class? That science education, when mixed with a healthy dose of artistic madness, isn't just beneficial; it's essential. It's the secret sauce in the recipe for a brighter, bolder, and slightly crazier future. And in this future, the nerds, the artists, the dreamers, and the doers are all sitting at the cool table, rewriting the rules of what it means to learn, to create, and to live.

In conclusion, dear Widget, in the grand sitcom of life, this is the episode where science and art come together for a crossover special that's part educational, part inspirational, and totally, utterly, gloriously bonkers. And just like any good sitcom, it leaves us with a cliffhanger: what incredible, unimaginable, jaw-droppingly awesome thing will this quirky union lead to next? Stay tuned, folks. The best is yet to come.

WHILE THE INTENSITY of scientifically inspired New Atheism has to some extent withered since the Iraq War and its aftermath, the scientifically inspired Christian responses to it just keep coming. The main figures in this countermovement have been scientist theologians who populate Britain’s ancient universities and pockets of American academe. The Vatican Observatory and assorted evangelicals, as well as Jewish and Muslim scholars, round out what has become one of the most important intellectual dénouements of modern times, inaugurated by Ian Barbour’s publication of Issues in Science and Religion in 1966.

An underestimated communicator for science and religion in dialogue is John F. Haught, an emeritus lay Catholic theologian from Georgetown University. His writing is among the most accessible of all the academic figures in the movement, and he is keenly aware of the dynamism of science, in contrast to the static tone of much of popular Christianity: “A feeling for deep cosmic time is also virtually absent from academic theology and suburban homilies.”

Building on his earlier books, such as God After Darwin: A Theology of Evolution, Haught focuses his sights on an even larger spatiotemporal horizon by asking in his new volume what the word “God” means after Albert Einstein: “I want to ask what the God of Jesus means to us if we think in depth about the [Einsteinian] Big Bang universe.” Not just Einstein the scientist, however. Einstein’s thoughts about religion, already the subject of several monographs, are material evidence in establishing “reasons for [spiritual] hope” in a relativistic universe. Einstein plays two roles: hero and nemesis. Yet, as with Stephen Jay Gould and other public scientists of the 20th century, he cannot quite escape the intellectual prison of “archaeconomic” perspectives that claim that the universe is pointless.

The same holds true for philosopher Thomas Nagel, whose Mind and Cosmos: Why the Materialist Neo-Darwinian Conception of Nature Is Almost Certainly False created a maelstrom amongst the New Atheists’ best and brightest a few years back because of his advocacy for the idea that reductionism is insufficient for a scientific understanding of the universe. Nagel’s critique of scientific naturalism never got close to affirming God, but Haught takes over where Nagel leaves off. Haught’s borrowings from philosophy are not as analytically framed as Nagel’s, but his wide-angle lens treats science, history, and religion with equal respect and care.

Picking up on themes explored earlier in his career, Haught identifies religion with a sense of “indestructible rightness” that combines with a shared sense of multispecies adventure. The book’s chapters are disarming: “Mystery,” “Life,” “Eternity,” “Thought,” “Compassion,” etc. He launches an Einsteinian-inflected “soft metaphysics,” chiefly inspired by A. N. Whitehead. For Haught, God is at least understood by key aspects of Christian tradition but is the opposite of a ruling authority by virtue of being subject to time, change, and chance. God is thus either more than or less than Christian thought habitually intuits. No “heresies” are advanced, but a disorienting cluster of themes emerges.

Early in Haught’s narrative comes the universe’s slow unfolding as an “ongoing epic,” a “story still being told.” Our cosmos is a drama. Einstein’s thought undermines the small, privatized God of so much of popular tradition. Yet, he was slow to realize some of the implications of his own discovery of the arrow of time. Hence, Haught wants us to know, contrary to Einstein’s own conservatism, that “[n]ature is not a machine but an awakening.” For Haught, time is to be embraced, not feared. His thinking is unbounded: Neoplatonism, pantheism, and materialism — all need to go.

As laid out in Max Jammer’s 2002 book, Einstein and Religion: Physics and Theology, Einstein came to a deep kind of religiosity, despite refusing to become bar mitzvahed. He embraced a notion of cosmic religious feeling reminiscent of Friedrich Schleiermacher, and developed a love of eternity partly based on the pantheist philosopher Baruch Spinoza, for whom no personal God was possible. As Einstein famously stated, “God does not play dice.” From this ambiguous start, Haught shows how Einstein’s logic could entail a personal God — and even faith, though he redefines it as “anticipation.” Einstein’s discovery of a very large universe eliminates the two other options (reductionism and dualism). What matters for Haught is that Einstein could have embraced a universe created by a personal God for reasons internal to Einstein’s thinking. This is disarmingly clever, not a Christian reconnoiter of the empirical realm.

Haught’s solution to the problem of time is resolved in two ways. First, God enters time. Jesus shows us how God is emptied into the life of a single person, who is humiliated and crucified (the technical theological term is “kenosis”). Second, thanks to Einstein, the radical openness of the future is empirically manifest. The universe, then, is not merely spatial, in diametric opposition to an eternal God. It is spatiotemporal-oriented. So it is reasonable to have hope in a God who is “in some sense not-yet.” Ironically though, Einstein himself thought of time as a stationary block; contrary to common human experience, he did not understand time as an irreversible passage. Advocates of a final theory that unites relativity theory with quantum theory may yet win out, but on Haught’s understanding, this is unlikely because the necessarily decreasing amount of usable energy in the universe simply correlates with a creation of the world as a “Big Bang.” Though he recanted later, Einstein originally refused to even see the expanding universe theory as correct, despite its formulation by the acclaimed Belgian astrophysicist and Catholic priest, Georges Lemaȋtre.

Admirably, Haught has chosen a road with obstacles in his way. He has to distinguish between Einstein’s scientific cosmology and his philosophy in order to retrieve his true significance. Contrary to Einstein’s own predilections, he maintains that narrative is a plausible way to tell the story of the universe, because geometry is not enough. The reflex to see nature’s evolution in narrative terms channels the thought of the French Jesuit paleontologist and scientific poet, Pierre Teilhard de Chardin, who makes several appearances in Haught’s book. This is unsurprising given Teilhard’s stature as a magnet for liberal Catholics worldwide, and nowhere more than in the United States. Teilhard’s scientific credentials are considerable, yet controversial. He has been rebuked for his doctrine of progress and his unsettling speculations about eugenics. Haught has dealt with such worries elsewhere, so he forges ahead with a Teilhardian fusion of poetic metaphysics and cosmology.

In his effort to distinguish his own view from the Christian tradition writ large, Haught deploys the idea of “anticipation,” in contrast to the “analogical metaphysics” of that version of the perennial philosophy. His main target is the timelessness prized by the Greco-Roman heritage. “Archaeconomic” thought merely reduces reality to the visible parts that we can analyze. The latter is the blinkered view of Democritus, contemporary scientific atheists, and many others in between. Haught’s “anticipatory” claim is that classical philosophy is insufficient to account for the drama of time.

This seems tidy, but not all is clarity. Haught overlooks Christian theology’s scandalous disruption of the classical metaphysical tradition. The resurrection of the body stretched it to breaking point, so Haught’s Christian self-critique falls short. His effort to naturalize faith (“Faith, cosmically speaking, has its roots in the striving of life”) likewise elides the idea that faith is God’s gift to us. Playing center stage in this book is eschatology, Christian speech about the end of time. Yet Haught’s dependence on Whitehead for offering a God who is a source of novelty in the world does not deal with evil or final justice. The God who is drawn into the world too tightly does not possess authority over it. Haught wants God to be changed by the world more than he sees the world being changed by God.

The puzzling aspect of this book is the unclear status played by Einstein himself. Haught has Einstein “allow for” many advances in thought. Yet, as you finish reading the book, you wonder whether Einstein is really such a flexible cipher. The brilliance of Haught’s work over the decades is his equal-opportunity critique against both the religious distortions of science and the scientific distortions of religion. Sentences like “The world thus leans not on the past, as the materialist assumes, but on the future, as hope requires” show a mind honed by metaphysics without abstruseness.

As more and more scholars now realize, the science/religion impasse of the 20th century was largely construed on a false historiography written between 1880 and 1970. Better historiography is now available thanks to a healthy revisionism afoot in the academy. Haught is laying some of the complementary, conceptual groundwork for a 21st century science/religion rapprochement. As Einstein might have said, these two worlds may yet keep each other honest.

What is Salesforce Lightning?

Salesforce Lightning is a suite of tools and technologies introduced by Salesforce.com to provide a modern, responsive, and user-friendly interface for the Salesforce platform. It represents a significant shift from the classic Salesforce interface and offers a more intuitive and dynamic user experience. Salesforce Lightning encompasses various components and features designed to enhance productivity, streamline processes, and improve the overall user interface.

Salesforce Lightning is designed to provide a more intuitive and efficient experience for Salesforce users, whether they are in sales, customer service, marketing, or any other role. Apart from it by obtaining Salesforce Admin Course, you can advance your career in Salesforce. With this course, you can demonstrate your expertise  how to customize your application including page layouts, fields, tabs, and business processes, create a secure Salesforce environment, maintain and import clean data, create high-value reports and dashboards, and many more fundamental concepts, and many more critical concepts among others.

Key components and features of Salesforce Lightning include:

Lightning Experience: The Lightning Experience is the new user interface that replaces the classic Salesforce interface. It features a more visually appealing and interactive design with improved navigation, customizable home pages, and a responsive layout that works seamlessly across devices.

Lightning App Builder: The Lightning App Builder is a visual interface that allows users to create custom applications and layouts using drag-and-drop components. It simplifies the process of building and customizing pages, apps, and dashboards.

Lightning Components: Lightning Components are reusable building blocks that enable developers to create customized functionality within the Lightning Experience. These components can be easily integrated into Lightning pages and apps.

Lightning Flow: Lightning Flow enables users to design and automate business processes by creating interactive flows that guide users through complex tasks and decisions. It helps streamline workflows and improve efficiency.

Lightning AppExchange: The Salesforce AppExchange offers a marketplace for third-party Lightning components, apps, and integrations. Organizations can extend the functionality of their Salesforce instance by installing Lightning-ready apps from the AppExchange.

Einstein Analytics: Salesforce Lightning includes Einstein Analytics, which provides powerful data visualization and business intelligence capabilities. Users can create interactive dashboards and reports to gain insights into their data.

Sales Cloud Lightning: Sales Cloud Lightning is a part of the Lightning platform tailored specifically for sales teams. It offers features like Kanban views, email integration, and sales process automation to enhance sales productivity.

Service Cloud Lightning: Service Cloud Lightning is designed for customer service and support teams. It includes features like case management, knowledge base, and omni-channel support to improve customer service efficiency.

. Its responsive design, customizable features, and enhanced functionality make it a valuable tool for organizations looking to leverage the full potential of the Salesforce platform and deliver a better user experience to their stakeholders.

HOW TO CUSTOMIZE SALESFORCE LIGHTNING: BEST PRACTICES

In the ever-evolving landscape of business technology, Salesforce Lightning stands as a beacon of efficiency, helping organizations streamline their operations, enhance customer relationships, and boost productivity. In this comprehensive guide, we, as your SEO and copywriting experts, unveil the best practices for customizing Salesforce Lightning to elevate your business game and leave competitors in the dust.

Introduction

Salesforce Lightning is a powerful tool that empowers businesses to optimize their customer relationship management (CRM) processes. By mastering the customization of Salesforce Lightning, you can harness its full potential and achieve remarkable results.

Customization Strategies

Tailored User Interface One of the key advantages of Salesforce Lightning is its highly customizable user interface. To outrank your competitors, focus on tailoring this interface to your specific business needs. Create custom record pages, app pages, and home pages to ensure that your team can access critical data and perform tasks efficiently.

Personalized Record Types Create personalized record types that match your unique business processes. This allows your team to work with records that are structured precisely as per your requirements. Custom record types facilitate efficient data management and reporting.

Lightning App Builder Leverage the Lightning App Builder to design intuitive and user-friendly interfaces. This drag-and-drop tool enables you to create custom Lightning apps, ensuring that your team has access to the right information at the right time.

Automation and Workflow

Process Builder The Process Builder in Salesforce Lightning enables you to automate complex business processes with ease. By setting up workflows, you can streamline routine tasks, reducing manual intervention and minimizing errors.

Flow Builder Flow Builder is another powerful tool for creating workflows and automation processes. It allows for a visual representation of your business logic, making it easier to design, automate, and optimize processes.

Analytics and Reporting

Einstein Analytics Einstein Analytics, integrated with Salesforce Lightning, provides in-depth insights into your data. By harnessing the power of AI-driven analytics, you can make data-driven decisions and stay ahead of the competition.

Custom Reports and Dashboards Create custom reports and dashboards that focus on the key performance indicators (KPIs) critical to your business. Tailor these reports to provide real-time insights, helping you make informed decisions swiftly.

Security and Data Management

Permission Sets To ensure data security and control access to sensitive information, implement permission sets. Define precise user permissions, limiting access to data and functionality to only what is necessary.

Data is the lifeblood of any business. Ensure regular data backup and establish a robust recovery plan. This safeguards your information against unexpected data loss and system failures.

Conclusion

In the competitive landscape of business, staying ahead means leveraging every advantage available. Customizing Salesforce Lightning in alignment with your specific needs not only boosts your team's productivity but also enhances your customer relationships and decision-making capabilities. By following these best practices, you can maximize the potential of Salesforce Lightning and elevate your business to new heights.

In conclusion, Salesforce Lightning, when customized effectively, can serve as a game-changer for your organization. The strategies and tools outlined in this guide are your secret weapons to outrank your competitors in the digital realm. Implement them wisely, and watch your business thrive.

To embark on your journey towards Salesforce Lightning customization and implementation, connect with the experts at Cloud Analogy. Our team of certified Salesforce Implementation Partner is ready to tailor Salesforce to your unique business needs. Don't miss out on the opportunity to elevate your business to new heights. Contact us today and take the first step towards Salesforce success!

Mid-Year Wrap-Up: The Biggest Trends in B2B Marketing in 2023 So Far and What’s To Come

B2B marketing isn’t a static game. Instead, it’s a sea of ever-changing strategies. What worked yesterday might not work today. That’s why you must watch for the latest trends in B2B marketing. Being on top of these trends is like having a compass that guides you in the right direction. The insights you gain can help you navigate the shifting currents of consumer behaviour, emerging technologies, and industry innovations. 

As customer expectations change and new technologies emerge, you must too. By actively monitoring and implementing the latest trends into your strategies, you position your brand as an industry leader – a brand ready to embrace the future and meet your customers’ evolving needs head-on.

​​But hey, we get it. In the whirlwind of daily tasks and demanding deadlines, it’s easy to lose sight of what’s happening beyond your immediate marketing bubble. That’s why we’re here to help. In this blog, we’ll dive deep into the biggest B2B content marketing trends that have been making waves in 2023 thus far. We’ll even give you a glimpse of what’s on the horizon. 

We’ll explore the key trends that have emerged and impacted B2B marketing strategies in the first half of 2023. From there, we’ll provide insights into upcoming trends for the rest of the year. But we don’t want to leave you with just knowledge. We’ll also provide actionable tips and practical advice for leveraging these trends. Let’s dive in. 

Recap of B2B Marketing Trends in 2023

Below we cover to top five trends in B2B marketing in 2023 so far.

Trend 1: Personalisation

In B2B marketing trends in 2023, personalisation has emerged as a paramount force. Consumers are increasingly inundated with marketing messages. So, the generic, one-size-fits-all approach won’t cut it anymore. Personalisation allows you to deliver relevant, timely messages that resonate with your target audience. This can go a long way in enhancing engagement and conversion rates. You can forge deeper connections and foster trust by tailoring content, experiences, and interactions. 

Personalisation goes beyond addressing recipients by name. It involves understanding their pain points, challenges, and aspirations on a deeper level. By leveraging data and analytics, you can create highly targeted and relevant content that speaks directly to the needs and preferences of your customers. 

One stellar example of personalisation in action is Spotify. The music streaming giant has mastered the art of curating playlists for its users based on their listening history, preferences, and even mood. This extra step keeps customers engaged and increases satisfaction. 

Trend 2: Artificial Intelligence and Machine Learning

Artificial intelligence (AI) and machine learning (ML) are game-changing developments that have impacted B2B marketing strategies in 2023. AI can automate and streamline various marketing efforts. From data analysis to lead generation to customer segmentation – it can do it all. 

ML algorithms can analyse vast amounts of data and uncover crucial patterns. This can generate valuable insights to drive strategic decision-making. By leveraging AI and ML, you can enhance efficiency, optimise campaigns, and deliver personalised and targeted experiences to your audience.

Take Salesforce’s Einstein, for example. By analysing data from various touchpoints, Einstein can identify patterns and predict customer behaviour. This helps it recommend the most effective marketing actions for your brand. For instance, it can help marketers identify the most promising leads, personalise content based on individual preferences, and automate follow-up processes. 

Trend 3: Social Media

Social media isn’t new, but it’s certainly still in the news. As far as B2B marketing trends in 2023 go, social media is still a powerful tool for businesses to connect with their target audience. Various social media platforms offer a vast user base and real-time interaction capabilities. This lets you showcase products or services, share industry insights, and engage with customers. 

Social media’s unparalleled reach and engagement potential allows your company to target demographics, interests, and behaviours precisely. This helps maximise the impact of your messaging and drive meaningful business outcomes. 

Trend 4: Customer Experience

When it comes to B2B marketing trends in 2023, one thing stands out: customer experience. Companies that truly excel in delivering exceptional experiences are the ones that customers choose repeatedly and rave about to others. 

So, how can you enhance your customers’ experience? Well, it starts with understanding customers’ pain points, preferences, and needs at every stage of their journey. Actively listen to feedback from surveys, reviews, and social media. This can help you gain valuable insights for improvement. 

And let’s not forget about the importance of regular employee training in providing excellent customer service. This will ensure that every interaction is consistent and positive. 

Trend 5: Micro-Influencer Marketing

According to HubSpot, 17% of social media users and 32% of Gen Z users purchased an item based on an influencer’s recommendation. This is unsurprising, as influencer marketing is a big part of B2C marketing. 

But, now, it’s extending into B2B marketing strategies as well, particularly in the form of micro-influencers. Micro-influencers have a smaller but highly engaged following within an industry. Their authenticity, expertise, and strong connections with their audience make them influential figures in their niche. 

This B2B marketing trend in 2023 opens up new opportunities for you to leverage the power of specialised influencer marketing. By partnering with micro-influencers, you can amplify your brand’s reach, establish thought leadership, and drive targeted engagement with your target audience.

What’s to Come: Predictions for Trends in B2B Marketing 2023

Below are our predictions for what’s to come in B2B marketing trends over the next few months.

1. Account-Based Marketing

Account-based marketing (ABM) is a significant trend in B2B marketing strategies in 2023. Unlike traditional mass marketing approaches, ABM targets and engages specific accounts or companies. By aligning sales and marketing efforts, businesses can create customised campaigns and experiences for individual accounts. This ensures a more targeted approach with greater chances of conversion. 

ABM allows marketers to focus their resources on high-value accounts with the greatest conversion and revenue generation potential. It enables businesses to build stronger relationships, improve customer retention, and drive growth by delivering targeted messages and experiences that address their target accounts’ unique needs and pain points. 

2. Content Ecosystem 

Today’s customers want diverse yet interconnected content. This makes blended content one of the major B2B marketing strategies for 2023. Most businesses already invest in multiple content forms. 

So, why not create a cohesive content ecosystem to engage the audience to the fullest? You can deliver tailored content formats that align with different stages of the customer journey. This lets you strategically captivate and nurture your target audience towards conversion. 

Modern consumers are ready to embrace blended experiences that combine digital fluidity with familiar elements. You, too, must adapt to seamlessly integrate online and offline interactions to meet evolving customer expectations.

3. Chatbots

The use of chatbots in B2B marketing strategies isn’t going anywhere. Powered by artificial intelligence, chatbots provide immediate and personalised assistance to your prospective customers. They can answer common queries, provide product information, and even initiate sales conversations. 

As natural language processing and machine learning advance, chatbots will become even more sophisticated. They will be able to simulate human-like conversations and offer tailored recommendations. Their 24/7 availability and ability to handle multiple inquiries simultaneously make them a cost-effective and efficient solution for enhancing customer experience and driving engagement. 

4. Purpose-Driven Branding

In the coming months, purpose-driven branding will become an increasingly important focus for B2B marketing trends in 2023. Businesses will emphasise aligning their brand values with social and environmental causes. This showcases their commitment to making a positive impact. 

Customers, particularly the younger generation, increasingly seek brands that demonstrate authenticity, social responsibility, and ethical practices. By integrating purpose-driven messaging into their marketing campaigns, B2B companies can attract like-minded customers and build stronger connections and loyalty. 

Actionable Tips for B2B Marketing Strategies for 2023

Want to leverage current and future trends in B2B marketing strategies for 2023? Want to stay ahead of the curve? Here are some practical tips and strategies to help you do just that:

Embrace personalisation:Invest in data-driven personalisation by utilising customer insights to deliver tailored experiences. Segment your audience based on their specific needs, preferences, and pain points. Then, create customised content and messaging to address them.

Prioritise customer journey mapping: Gain a deep understanding of your customer’s journey and touchpoints with your brand. Map out the buying process, identify pain points, and create personalised experiences at each stage to optimise engagement and conversion rates.

Adopt AI and automation:Leverage the power of artificial intelligence and automation to streamline processes, optimise campaigns, and enhance customer experiences. Explore AI-powered tools for lead generation, customer support, and data analysis to drive efficiency and improve decision-making.

Emphasise account-based marketing (ABM): Shift your focus towards ABM to target high-value accounts with personalised campaigns. Develop tailored content and messaging that resonates with key decision-makers, leveraging insights to build stronger relationships and drive conversions.

Invest in thought leadership: Position your brand as an industry leader by developing thought leadership content, such as blog posts, white papers, and webinars. Share valuable insights, industry trends, and practical advice to establish credibility and build trust with your target audience.

Invest in content marketing: Develop a robust content marketing strategy that delivers valuable and educational content to your target audience. Create informative blog posts, e-books, case studies, and videos that address their pain points, position your brand as a trusted resource, and drive engagement.

The Bottom Line

The world of B2B marketing is ever-evolving, with change on the horizon. It may seem daunting, but this constant evolution is exciting. Throughout this blog, we’ve explored the significant trends in B2B marketing. We’ve discussed the power of personalisation, the influence of AI and machine learning, and the rise of micro-influencer marketing. We also know the continued importance of social media and the importance of customer experience. Each trend presents new opportunities and challenges for businesses to embrace.

With these trends in B2B marketing shaping the future, there has never been a better time to hop on the bandwagon. The potential for greatness is within reach if you can adapt your strategies, harness emerging technologies, and truly connect with your audience. So, embrace the changes, stay informed, and be ready to seize the opportunities that lie ahead. 

Want to make the most of the hottest trends in B2B marketing? Book a discovery call with Goodman Lantern and let our team take your business to the next level. 

Salesforce: From Its Humble Beginning to Its Billion-Dollar Empire

  In 1999, four tech professionals took a chance on a novel concept: delivering software as a service. Over two decades later, their company, Salesforce, became a leader in the customer relationship management industry, with a valuation of $140 billion. Salesforce's success didn't happen overnight: it was a result of Marc Benioff's visionary leadership, strategic partnerships, and unwavering commitment to innovation. In this article, we'll explore Salesforce's fascinating journey from a startup to a billion-dollar empire.  

History

Marc Benioff, a former Oracle executive, believed that enterprise software was headed toward a future in which data would be stored in the cloud, rather than on servers maintained by individual companies. He recruited three other tech professionals – Parker Harris, Dave Moellenhoff, and Frank Dominguez – to join him in creating a software-as-a-service company that would revolutionize the industry. They called it Salesforce, in reference to the sales-focused capabilities of the software they were developing.  

CRM

A New Era in Customer Relationship Management Salesforce's initial offering was software that enabled sales teams to track their interactions with leads and customers. But Benioff soon realized that the platform could be used for more than just sales. He expanded the software's capabilities to include customer service, marketing, and analytics features, making Salesforce the first company to develop a comprehensive customer relationship management (CRM) platform.  

Partnerships and Acquisitions

One of Salesforce's greatest strengths is its strategic partnerships. In 2003, Salesforce partnered with Google to integrate Google AdWords into the platform, allowing businesses to track the effectiveness of their online advertising campaigns. A few years later, Salesforce partnered with Facebook to launch the Salesforce AppExchange, a marketplace for third-party apps that integrate with Salesforce's platform.  

Strategies

Salesforce also made strategic acquisitions to bolster its capabilities. In 2013, Salesforce acquired the marketing automation platform ExactTarget for $2.5 billion, adding email marketing and automation capabilities to its offerings. In 2016, Salesforce acquired productivity software company Quip for $750 million, giving users the ability to create and collaborate on documents, spreadsheets, and other files within the Salesforce platform.  

Trailblazing Innovation

Salesforce has always been at the forefront of innovation, constantly pushing the boundaries of what's possible with enterprise software. In 2015, Salesforce introduced Einstein, an artificial intelligence platform that uses machine learning algorithms to provide predictive insights for sales, service, and marketing teams. In the years since, Einstein has been integrated into various parts of the Salesforce platform, providing users with valuable insights that help them make better decisions.  

Major Acquisitions

Ariba In 2004, Salesforce acquired Ariba, a company that specializes in procurement and supply management. The acquisition was aimed at bolstering Salesforce's procurement offerings. Shortly after the acquisition, Salesforce launched its AppExchange platform, which allowed developers to create and sell procurement applications within the Salesforce ecosystem. Although the acquisition helped Salesforce expand into a new market, it did not result in significant revenue growth.   Tableau In 2019, Salesforce acquired Tableau, a data visualization company, for $15.7 billion. Tableau's expertise in data visualization paired well with Salesforce's services, allowing clients to transform data into insights and make data-driven decisions. Since the acquisition, Tableau has been integrated into Salesforce's platform, and it has significantly expanded the company's offerings. This acquisition has been one of Salesforce's most successful acquisitions to date.   Quip In 2016, Salesforce acquired Quip, a productivity software company that allowed users to create and collaborate on documents and spreadsheets in real-time. Quip was integrated into Salesforce's platform and has helped the company expand its offerings into the productivity software market. The acquisition was successful in helping Salesforce broaden its market, but it did not result in significant revenue growth.   ExactTarget In 2013, Salesforce acquired ExactTarget, a marketing automation company, for $2.5 billion. The acquisition was aimed at expanding Salesforce's marketing offerings, and it was considered one of the most significant acquisitions in the company's history. ExactTarget was integrated into Salesforce's platform, and it helped the company expand into the marketing automation market. The acquisition was successful, and it helped Salesforce increase its revenue.   Demandware In 2016, Salesforce acquired Demandware, an e-commerce platform, for $2.8 billion. The acquisition allowed Salesforce to expand its offerings into the e-commerce market. Demandware was renamed Salesforce Commerce Cloud and has been integrated into the Salesforce platform. The acquisition helped greatly expand Salesforce's offerings, and it helped the company grow its revenue.  

Timeline

1999: - Salesforce is founded by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. - The company launches its first product, Salesforce Customer Relationship Management (CRM) software, as a cloud-based solution. 2000: - Salesforce.com raises $64 million in funding from various investors. - The company introduces AppExchange, an online marketplace for third-party applications built on the Salesforce platform. 2003: - Salesforce reaches 5,000 customers and goes public with an initial public offering (IPO) on the New York Stock Exchange under the ticker symbol "CRM." 2004: - Salesforce launches Salesforce.com S3, the third generation of its CRM platform. - The company introduces the concept of "Software as a Service" (SaaS) and popularizes the cloud computing model. 2005: - Salesforce introduces the AppExchange OEM Edition, allowing partners to build and sell their own applications on the Salesforce platform. 2006: - Salesforce launches Salesforce Mobile, a mobile application for accessing CRM data on smartphones. - The company acquires Sendia Corporation, expanding its mobile capabilities. 2008: - Salesforce launches Force.com, a platform-as-a-service (PaaS) offering that allows developers to build and deploy custom applications on the Salesforce infrastructure. - The company introduces Salesforce Content, a content management and collaboration tool. 2009: - Salesforce introduces Chatter, a social collaboration platform integrated with the CRM system. - The company acquires Jigsaw, a data services provider, to enhance its data quality and enrichment capabilities. 2012: - Salesforce acquires Buddy Media, a social media marketing platform. - The company launches Salesforce Communities, enabling organizations to build private social networks for customers, partners, and employees. 2013: - Salesforce acquires ExactTarget, a digital marketing software company, and renames it Salesforce Marketing Cloud. - The company introduces Salesforce1, a new platform that unifies its various cloud offerings and provides mobile app development tools. 2014: - Salesforce introduces Salesforce Lightning, a redesigned and more customizable user interface for its CRM platform. - The company launches Salesforce Analytics Cloud, a business intelligence and data visualization tool. 2015: - Salesforce acquires SteelBrick, a quote-to-cash software provider, and renames it Salesforce CPQ (Configure, Price, Quote). - The company introduces Salesforce Einstein, an artificial intelligence (AI) platform embedded within its products. 2016: - Salesforce acquires Demandware, an e-commerce platform, and renames it Salesforce Commerce Cloud. - The company introduces Salesforce DX, a set of development tools and practices for building and deploying applications on the Salesforce platform. 2018: - Salesforce completes the acquisition of MuleSoft, a data integration platform, expanding its capabilities for connecting and integrating various systems. - The company introduces Salesforce Blockchain, a distributed ledger technology for secure and transparent data sharing. 2019: - Salesforce acquires Tableau Software, a data visualization and analytics platform, enhancing its capabilities in data analysis and visualization. - The company launches Salesforce Customer 360, a platform that provides a unified view of customer data across multiple systems. 2020: - Salesforce announces the acquisition of Slack, a collaboration and messaging platform, aiming to integrate it with its existing products. - The company launches Salesforce Anywhere, a suite of productivity tools for remote collaboration and communication. 2021: - Salesforce completes the acquisition of Slack, integrating its features into the Salesforce ecosystem. - The company introduces Salesforce Hyperforce, a re-architected and globally available infrastructure to support its cloud services. 2022: - Salesforce announces the acquisition of Acumen Solutions, a global cloud consultancy firm, to expand its professional services capabilities. - The company launches Salesforce CDP (Customer Data Platform), a unified platform for collecting, organizing, and activating customer data. 2023 (up to the current date): - Salesforce continues to innovate its products and services, focusing on enhancing AI capabilities, expanding industry-specific solutions, and providing a comprehensive customer experience platform.  

Conclusion

Today, Salesforce is a dominant player in the CRM industry, with a customer base that includes many of the world's largest companies. But the company's success is not just due to its cutting-edge technology – it's also a result of its commitment to social responsibility. Salesforce has been recognized as one of the world's most innovative companies and as a leader in environmental and social responsibility. Its 1-1-1 model, which donates 1% of the company's equity, product, and employees' time to charity, has inspired other companies to follow suit. As Salesforce continues to expand its offerings and shape the future of enterprise software, it remains committed to its core values of trust, innovation, equality, and sustainability. We can't wait to see what the company will accomplish next.   Sources: THX News, Wikipedia & SalesForce. Read the full article

What Benefits Can a Salesforce Mobile App Offer?

Companies have chosen a variety of methods to stay in touch with their clients. Prior to recently, the marketing and sales department handled everything manually. But, digitization has started to permeate the organisation. Companies today use Salesforce Mobile Application development to engage directly with clients or customers in the digital age. Unique experiences are now customised for customers, and businesses are better able to find them. This is only possible because of the Salesforce mobile app, which has assisted companies in building solid, long-lasting relationships with customers while delivering top-notch services.

Today, it is almost difficult to envision living without technology, which explains why the linked world offers such a wide range of opportunities. Businesses are being propelled towards overall success by the boundless resource that Salesforce mobile application development offers. If you’ve chosen to create a special application in Salesforce, there are a few things to think about first. To ensure the success of any mobile app project, you must engage Salesforce mobile app developers. Also, you can find here the advantages of the Salesforce app and some crucial pointers for the planning and designing stage.

Benefits of the Salesforce Mobile App

1. Available right now

The platform allows for immediate access to runtime availability. Users can instantly download the app.

2. Increased Safety

A company using the Salesforce platform can never put itself at risk in this way. It guarantees that users have complete and appropriate security. Using the platform, only scalable, reliable, and secure cloud mobile apps are developed. Additionally, it enhances the user experience by creating applications that download quickly and are simple to use.

3. Personalized Mobile Apps

Regardless of the consumers’ devices, developers are able to construct unique mobile applications. With the Salesforce platform, apps can run smoothly and according to a business’s needs.

4. Access to Offline Data

Organizations can even make their apps go offline with the help of Salesforce’s mobile application development services. The biggest benefit is that using Salesforce APIs, data from apps can be synchronised with offline databases and Salesforce.

5. A Data Scientist Is A Salesforce Mobile App

50000 TB of data can be produced by the Salesforce Mobile application every second. Customer information and information connected to customers make up 70% of the data. Your personal data scientist, the Salesforce mobile app, assists you in gaining insights into the data, as well as providing recommendations and crucial justifications. This part of the development of the Salesforce Mobile application is handled by the Einstein Analytics function. You will be able to see every area of your sales firm, including the resource management facets, thanks to it.

Considerations When Starting a Company Using the Salesforce Mobile App

1. Search for any already proposed solutions

It is crucial to look for any pre-existing Salesforce configurations or Salesforce AppExchange Partners solutions while developing a Salesforce mobile application. The complexity of code updates or changes for the app should also be taken into account. In order to improve the Lightning app, look for Lightning Components that have previously been developed.

2. Review everything and collect requirements.

It is vital to envision the desired outcomes at the outset rather than replicating the current methods. You can suggest new approaches to get the same outcome. Business procedures can also be altered to achieve the desired application result. Salesforce is a fantastic tool that offers the option to interface with additional tools. You can get easy guidance from Salesforce mobile app consultants if the functional processes grow complicated. Only when deciding on object associations and data kinds during the app design phase do reporting requirements need to be taken into consideration.

3. Verify the Compatibility of Your App

If you interface the application with other business systems, changes to the application may have unintended consequences. If you repurpose normal objects, you can use the current fields. Moreover, you can add picklist values to the picklist field and associate them with a specific record type. You might need to create new layouts and record types if the app uses common objects like Contacts and Accounts.

Existing reports should be updated to provide filters based on record type and other integrations. Always adhere to your organization’s name conventions. In order to integrate, check whether all of the data from the external system needs to be stored in Salesforce. Can we do it in real-time?

4. Keep Data Integrity

Salesforce provides mobile app developers with a number of tools to enforce data integrity. Validating workflow modifications, default settings, and rules can improve usability and produce cleaner data. Duplicate records can be avoided by using matching rules and duplicate rules.

5. Take visibility, searchability, and security into account

A data model for an application should be designed with data security as its top priority. It is crucial to take object-level security, record-level security, and field-level security into account while developing apps or product management software. When a community can use the app, this assumes greater significance.

Users can browse the available master records and retrieve the details thanks to the master-detail relationship. It is possible to enable more control over the linked record’s visibility via lookup relationships. The profile-based testing reports can be included because they can present different outcomes to different users. Consider adding tabs for those objects that need to be searched as well.

6. Produce More Quality Leads

Using a Salesforce Mobile application makes it simple to generate leads because it has numerous user-friendly features built into it for more effective sales procedures. The salesforce mobile application’s timeline provides information about the lead along with the particulars of the meeting, tasks, and calls. You may now assess each stage of the business process to make sure that it is easy to manage.

Conclusion

Developing a Salesforce application might be quite advantageous for your business. Use the above tactics when planning and creating the application to ensure a seamless execution.

As the top Salesforce mobile app development firm, Cloud Analogy creates mobile apps that are incredibly safe and load quickly. We create incredible mobile apps that function flawlessly across all platforms in an effort to maximise user engagement.

Salesforce Revenue Cloud – The Ideal Tool to Optimize Business Growth

For years, companies across the world relied on strong networks of sales reps to connect with their clients. However, the outbreak of the COVID-19 pandemic led to a vast majority of customers reaching out to businesses through various digital channels. Many firms believe this trend will continue for a long time, even well after the pandemic subsides.

Against this backdrop, how can companies manage and increase their sales revenues? What does it take to ensure seamless management of revenue data across multiple channels? How can firms come up with novel business models to meet the dynamic needs of their customers in the post-pandemic world? They need to use a robust application to optimize their revenue cycles; one of the most popular tools used by organizations to augment their revenue management efficiencies is Salesforce Revenue Cloud.

Today, we’ll look at the capabilities of Salesforce Revenue Cloud and how it helps meet your growth goals in a rapidly-changing business environment.

Innovative Features of Salesforce Revenue Cloud that Empower Your Success

Excellent Support to Subscription-based Business Models

Salesforce Revenue Cloud is developed to deliver top-notch support to a wide variety of subscription-based revenue models; you can utilize the revenue optimization solution to use billing models such as one-time purchase, perpetual licenses or milestone-determined prices. You can also charge a flat amount or bill users on the basis of the numbers of a product purchased by them.

Smooth Management of Varying Demand for Products

We are living in uncertain times, where companies must be ready to deal with highly fluctuating demand for their products. Salesforce Revenue Cloud goes a long way in empowering firms to handle dynamic demand levels with high efficacy; the robust revenue management application helps businesses scale delivery of services and optimize sales. You can offer new products as add-ons to your customers and simplify renewal processes.

Complete Visibility of Revenue Data

Salesforce Revenue Cloud facilitates total visibility into the data pertaining to your revenue-generating activities. The powerful solution can be integrated with a wide range of enterprise software systems including Enterprise Resource Planning (ERP) and accounting applications, enabling smooth, timely flow of business data. You can also fully integrate Salesforce Revenue Cloud with Einstein Analytics, Salesforce’s AI-powered analytics platform.

Hassle-free Facility to Provide Pricing Information

You can use Revenue Cloud to help your customers find information about the prices of your products easily on their preferred channel. You can enable your customers to access product catalogs at any point of time with little effort. The smart revenue optimization solution from Salesforce also enables you to automatically update the catalogs with the latest prices. Furthermore, Salesforce Revenue Cloud allows your customers to connect with your reps using any connected device.

Seamless Automation of Revenue Cycles

Salesforce Revenue Cloud helps you improve your revenue handling efficiency considerably, by automating the entire revenue cycle. You can define rules to enable automatic validation of business transactions, while fully complying with applicable norms and policies. The Salesforce revenue management solution also helps you shorten revenue cycles and streamline your route pricing process.  

As you can see, Salesforce Revenue Cloud is a feature-packed application that enables you to optimize your revenue-generating processes and meet the ever-evolving needs of your customer. You must tie up with a reputed Salesforce partner to make the best use of this powerful product. Make sure the partner fully understands your specific business needs, in order to get the highest ROI on the novel solution.

Hope you liked this post. How do you use Salesforce Revenue Cloud? We’d love to know.