We keep the oldest pair of blue jeans in the world in a fireproof safe in our archive.
They date to about 1879. We call them XX, a reference to the top-of-the-line denim we used. There are knee marks in several places, suggesting they were worn by more than one person.
-Tracey Panek, Director of Archives at Levi Strauss & Co.
Stock futures fall to start week with key inflation data, earnings ahead
Stock futures fall to start week with key inflation data, earnings ahead
Stock futures were lower Monday morning as the markets come out of a tumultuous week and traders look ahead to key reports coming in the next week that can offer insights into the health of the economy.
Futures connected to the Dow Jones Industrial Average slid 28 points. S&P 500 futures were lower by 0.18%, while Nasdaq 100 futures fell 0.30%.
Market observers generally consider the week ahead…
As a teenager living in San Gabriel, California in the late 1940s, Barbara Hunter Kepon explored the Calico Mine while camping one weekend. She discovered a room filled with jeans and took the best pair of the bunch. She patched them and wore them for a time until she noticed something interesting on the pocket and wrote to [Levi Strauss & Co.]
As Barbara shared:
We went into the mine as far as we could without any flashlights. And as I was walking along the side, I felt cold air hit my foot. I got down on my hands and knees and opened up a little opening, and inside was a small room and it was full of jeans that had been torn and abandoned there by the miners …
I picked out the best looking pair of jeans in that pile and took them home because it was fashionable for young girls to wear jeans. I went home, washed them and wore them all the time, until one day I happened to notice letters on the back of the pocket … something about the jeans being made for over 17 years . . .
I realized that’s a lot longer than recently and so I wrote a letter to Levi’s and told them my story. I asked if they wanted me to send the jeans to them, and so I did. And the company then sent me two new pair of jeans.