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sillyreviewhideout · 5 months

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Eyewear in India: A Digital Revolution

The Indian eyewear industry has been experiencing significant growth in recent years, thanks to the digitisation of the sector. According to the statistics, the eyewear market in India is estimated to expand by 8.19% from 2023 to 2027, yielding a market size of $7.64 billion in 2027. The market's largest segment is the spectacle lenses, with a market volume of $2.76 billion in 2024. The increasing focus on personal wellness and eye health, along with the growing popularity of online shopping, is expected to drive growth in the industry. The digitisation of the Indian eyewear industry has brought about several advantages and disadvantages.

Advantages:

Increased accessibility: Digitalisation has made it easier for customers to access eyewear products from anywhere, anytime. Customers can now order eyewear products online and have them delivered to their doorstep. Improved customer experience: Digitalisation has enabled eyewear companies to offer a better customer experience. Companies can now offer virtual try-on features that allow customers to try on glasses virtually before making a purchase. This feature has helped customers make better-informed decisions and has reduced the number of returns. Increased competition: Digitisation has increased competition in the Indian eyewear industry. New players have entered the market, and existing players have had to adapt to stay competitive. This has led to better products and services for customers. Lower prices: Digitalisation has enabled eyewear companies to offer products at lower prices. Companies can now offer high-quality eyewear at affordable prices due to the elimination of intermediaries and the reduction of overhead costs.

Disadvantages:

Lack of personal touch: Digitalisation has reduced the personal touch in the eyewear industry. Customers can no longer interact with sales representatives in person, which can lead to a lack of trust and confidence in the products. Sizing and fitting issues: Digitalisation has made it difficult for customers to get the right fit for their eyewear products. Customers cannot try on glasses physically, which can lead to sizing and fitting issues. Increased competition: While increased competition is an advantage, it can also be a disadvantage. The Indian eyewear industry is becoming increasingly crowded, making it difficult for new players to enter the market. Lack of customisation: Digitalisation has made it difficult for customers to customise their eyewear products. Customers cannot choose the exact frame or lens they want, which can lead to dissatisfaction.

The future of the Indian eyewear industry looks promising, with analysts projecting continued growth in the coming years. The increasing focus on personal wellness and eye health, along with the growing popularity of online shopping, is expected to drive growth in the industry. The eyewear market in India is anticipated to grow at a CAGR of 9.8% during the forecast period 2023-2029. The Indian eyewear industry is broadening its scope to include health services for everyone from pre-teens to nonagenarians or geriatrics. The industry is also expected to witness a shift towards eco-friendly and sustainable eyewear. With the increasing demand for eyewear products, the Indian eyewear industry is expected to continue its growth trajectory in the years to come.

Lenskart, an Indian eyewear company founded in 2010 by Peyush Bansal, Amit Chaudhary, Sumeet Kapahi, and Neha Bansal, has played a crucial role in the digitisation of the Indian eyewear industry. Lenskart started as an online store selling contact lenses and gradually expanded into spectacles and sunglasses¹. Today, Lenskart is India's largest eyewear company with over 1400 brick-and-mortar stores in more than 175 cities. Lenskart's unique business model, which is vertically integrated, meaning that it controls the entire process from manufacturing to retail, allows it to offer high-quality eyewear at affordable prices. The company also offers a wide range of products, including eyeglasses, sunglasses, contact lenses, and accessories. To know more about the Success Story of Lenskart, CLICK HERE.

In conclusion, the Indian eyewear industry has undergone a significant transformation in recent years, thanks to the digitisation of the sector.The industry is expected to continue its growth trajectory in the coming years, driven by the increasing focus on personal wellness and eye health, along with the growing popularity of online shopping. With the industry broadening its scope to include health services and a shift towards eco-friendly and sustainable eyewear, the future of the Indian eyewear industry looks promising.

#eyewear #lenskart #success story #Indian Eyewear Industry #Lenskart Success Story

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kamana-mishra · 5 months

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Lenskart Success Story: Journey of Peyush Bansal

Talking about the magical unicorns of India, there are some who have revolutionized the industry they work in. One such revolutionary unicorn is Lenskart, which has brought about some significant changes in the eyewear industry.

Lenskart revolutionized the unorganized eyewear industry in India. Starting as an online portal for contact lenses, the company moved on to introduce prescription glasses and sunglasses in its product range as well.

With cutting-edge technology which provides 3D Try-on services and online eye check-up services, Lenskart has now made its presence in the offline market as well and operates in more than 550 stores across the country.

With the mission to become the Maruti Suzuki of the Indian eyewear industry over the next ten years, Lenskart India keeps bringing in new and innovative products and services in its range.

Lenskart India: How It All Began?

The company was founded by Peyush Bansal, who started Lenskart in 2010, along with Amit Chaudhary and Sumeet Kapahi in 2010. Peyush, who used to work at Microsoft, also founded the company Valyoo Technologies, which is the parent company of Lenskart.

While pursuing his post-graduation in Management at IIM B, he launched Valyoo Technologies with SearchMyCampus as the first business portal in 2007. The site aimed to offer solutions to different kinds of problems faced by the students. It offered accommodation, books, internships, carpool facilities, part-time jobs, etc.

While exploring this avenue, he discovered that the eyewear industry is one of the neglected industries which had not been tapped by e-commerce giants such as Amazon and eBay yet.

With this in mind, he launched Flyrr.com in the US, and after receiving a positive response there, he decided to launch the platform in India. Thus, Lenskart was launched in India in 2010.

Business Model of Lenskart

Lenskart India offers more than 5,000 styles of frames and 45 different types of superior-quality lenses to its customers. The designs are in line with the latest trends in eyewear, courtesy of the in-house team of designers, and stylists who keep a tab of the latest trends.

It follows an inventory-led business model where it passes on these designs to its manufacturers. This, and the supply chain followed by Lenskart, helps them to keep the cost of their products under control.

While developing their product, some of the things that the company keeps in mind are the — superior quality of the product, a variety for the consumers, product innovativeness, excellent marketing strategies, and services such as a 3-D trial facility.

The brand’s focus is not just on the trendiness of the product but also on its durability and quality. It uses robotic technology imported specially from Germany, which allows Lenskart to be the only brand in India which is able to make eyewear with up to 3 decimals of accuracy.

Catering to the Indian sentiment of — ‘ aur dikhao ‘, Lenskart India has over 5,000 styles of frames and over 45 types of lenses. They don’t just offer reading glasses but also offer a range of the latest designer sunglasses.

Lenskart has also revolutionized the eyewear industry by using cutting-edge technology. It offers services such as 3-D trial facilities in order to make the process smoother for its customers. It also follows an aggressive marketing strategy where it offers its first-time customers their first frame free of cost.

Lenskart has changed its model over the years and follows an Omni-channel retail model. In an Omni-channel retail model, the business offers services both online as well as offline mode. Initially, it just had an online presence, but soon, it made its mark in the offline world as well. It now has over 550 stores in 30+ cities across India.

The main agenda of Lenskart India behind opening up brick-and-mortar stores was that Indian consumers were a little apprehensive about purchasing eyewear online. The customers wished to try the product out in a physical presence, and touch and feel it in order to be absolutely sure about its quality.

Also, opening up physical stores helped the brand grow its business faster and gain the trust of its customers. They used the Omni-channel to convert their offline customers to online by offering them application and portal facilities. This also helped them strengthen their ties with the customers.

Impressed with the success story of Lenskart? Then, delve into similar examples of impressive success approaches that made the best brands in India today.

Lenskart Funding and Valuation

Lenskart funding has been done by 12 investors that include PremjiInvest, Kedaara Capital, Chiratae Ventures, TPG Growth, Ratan Tata of Tata Sons, Rajeev Chitrabhanu, Adveq, Eqip Capital, IFC Venture Capital Group, etc. It has managed to raise a sum of $459.6 million in over 9 funding rounds.

In December 2019, Lenskart raised $275 million from SoftBank Vision Fund, after which it reached a valuation of $1.5 Billion and generated a revenue of Rs. 486.26 crore in 2019.

The Eyewear Industry

Currently, almost 50% of the world's population needs to wear glasses, and in India alone, almost 1/3rd of the population requires them. However, out of the 1/3rd, about 25% of them actually address their eye problem and wear spectacles.

The eyewear sector in India is extremely unorganized. There are just 10,000 optometrists, whereas there is a requirement for about 40,000 optometrists. However, since the industry is moving towards becoming a more organized sector, there is a lot of growth potential.

The industry had experienced a growth rate of 30% on a yearly basis in the earlier years of its business, and currently, it is a $10 million market. With more people becoming aware of their eye problems and people buying spectacles to follow trends, more than 1.5 million spectacles are sold in India each day.

#lenskart #lenskart success story #lenskart app #lenskart review

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articleskip · 8 months

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New Lenskart Ad Girl And Lenskart Airflex Ad Girl Name, 2023

Have you ever wondered about the charming and relatable girl in the Lenskart ad, lighting up screens? From television screens to social media platforms, the Lenskart ad girl has become a familiar face to millions. With her infectious smile and relatable demeanor, she has managed to capture the essence of the brand and resonate with audiences of all ages.

https://articleskip.net/lenskart-airflex-ad-girl-name-who-is-lenskart-ad-girl/

#bollywood #bollywoodnews #entertainment #beautiful #actress #lenskart #advertising #ad girl

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khushichhabra-28 · 9 months

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#blue light glasses #blue light #computer glasses #lenskart

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solution007 · 10 months

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Deleting Your Lenskart Account: A Comprehensive Guide

Deleting Your Lenskart Account Lenskart, a leading online shopping portal for eyewear in India, has become a go-to destination for people seeking stylish sunglasses, fashionable eyeglasses, and convenient contact lenses. With a user-friendly platform and a wide range of options for men, women, and kids, Lenskart has garnered a large customer base. However, for various reasons, some users may decide to part ways with their Lenskart account. Whether due to a shift in preferences, privacy concerns, excessive marketing messages, security fears, or the need to declutter their online presence, the process of deleting a Lenskart account is simple and hassle-free.Thank you for reading this post, don't forget to subscribe!

In this comprehensive guide, we will explore the reasons why someone might consider deleting their Lenskart account, provide a step-by-step process to accomplish it, discuss solutions to common issues that may arise during deletion, explore alternatives to consider before taking the final step, and address frequently asked questions.

Reasons For Deleting A Lenskart Account

Before diving into the account deletion process, it’s essential to understand the reasons that might lead someone to take this step. The most common reasons include:

No Longer Using the Service: Over time, preferences can change, and users may find other eyewear providers that better suit their needs. In such cases, deleting the Lenskart account can help avoid receiving unnecessary communications.

Privacy Concerns: With data protection becoming a significant concern, some users may be worried about their personal information being stored on Lenskart’s servers. Deleting the account ensures that their data is no longer associated with the platform.

Too Many Promotional Messages: Some users may feel overwhelmed by the frequency of promotional messages from Lenskart. Deleting the account can put an end to such communications.

Security Concerns: If users suspect that their Lenskart account has been compromised or hacked, they may opt to delete it to safeguard their personal information.

Closing an Old Account: Users may have multiple Lenskart accounts or may have created one in the past that they no longer use. Deleting the old and unused account can help maintain a streamlined online presence.

How To Delete Your Lenskart Account

If any of the above reasons resonate with you, and you’ve made the decision to delete your Lenskart account, follow these straightforward steps:

Step 1: Log In To Your Lenskart Account

Visit the Lenskart website and log in using your registered email address and password.

Step 2: Navigate To The “Delete Account” Page

Once logged in, click on your profile picture in the top right corner of the screen.

From the dropdown menu, select “Account Settings.”

Click on the “Delete Account” button to proceed.

Step 3: Confirm Your Decision

Upon clicking the “Delete Account” button, a pop-up window will appear, prompting you to choose a reason for deleting your account from the drop-down menu.

If you wish, provide additional feedback to Lenskart.

Click on the “Delete Account” button to confirm your decision.

Step 4: Enter Your Password

To complete the deletion process, enter your password in the pop-up window.

Once entered, click the “Delete Account” button again.

Step 5: Verify Your Email Address

After completing the steps above, Lenskart will send you an email to verify your account deletion request.

Click on the verification link in the email to confirm your request.

Step 6: Account Deletion Complete

After clicking the verification link, your Lenskart account will be permanently deleted.

Please note that once the account is deleted, you will lose access to all associated data and information.

Common Issues And Solutions

While the process of deleting a Lenskart account is straightforward, users might encounter some common issues during the deletion process. Here are some solutions to address these issues:

1: Forgotten Password

If you forget your password and are unable to log in to your account, use the “Forgot Password” option on the login page to reset it.

Follow the instructions provided to reset your password and proceed with the account deletion process. “Deleting Your Lenskart Account”

2: Error Messages

If you encounter an error message while trying to delete your account, first double-check that you have entered the correct password.

Ensure that your internet connection is stable to avoid any disruptions during the process.

If the issue persists, contact Lenskart’s customer support for further assistance.

3: Verification Email Not Received

If you don’t receive the verification email from Lenskart after submitting your account deletion request, check your spam or junk folder.

If the email is not in the spam folder, try resending the verification email from the “Delete Account” page. “Deleting Your Lenskart Account”

If the problem persists, contact Lenskart’s customer support for help.

4: Payment Pending

If there is an outstanding payment on your Lenskart account, you won’t be able to delete it until the payment is cleared. “Deleting Your Lenskart Account”

Ensure that you have paid any outstanding bills before attempting to delete your account.

5: Additional Accounts

If you have multiple Lenskart accounts registered under the same email address, ensure that you are logged in to the correct account before proceeding with deletion.

If you encounter any other issues while trying to delete your Lenskart account, don’t hesitate to contact Lenskart’s customer support team for assistance. They will be able to provide you with additional guidance and help you resolve any issues that you may be experiencing.

Alternatives To Deleting Your Lenskart Account

If you’re not ready to take the final step of deleting your Lenskart account, consider these alternatives:

1: Unsubscribe From Promotional Messages

If you receive too many promotional messages from Lenskart, look for an “Unsubscribe” link at the bottom of any promotional email. “Deleting Your Lenskart Account”

Click on the link to stop receiving further promotional messages without deleting your account.

2: Adjust Notification Settings

If you find yourself receiving excessive notifications from Lenskart, customize your notification settings.

Access the “Account Settings” option from the dropdown menu under your profile picture.

From there, you can select which types of notifications you wish to receive and how frequently you want to receive them. “Deleting Your Lenskart Account”

3: Clear Your Browsing History

If you’re concerned about your browsing history and information being stored on Lenskart’s servers, clear your browsing history and cache.

This action will remove any cookies or temporary files that may be stored on your computer.

4: Use A Virtual Private Network (VPN)

For enhanced privacy, while using Lenskart or any other online platform, consider using a virtual private network (VPN). “Deleting Your Lenskart Account”

A VPN masks your IP address and encrypts your internet connection, protecting your personal information from being accessed by third parties.

By taking these alternative steps, you can address some of the common concerns that may lead you to consider deleting your Lenskart account without actually deleting the account itself. However, if you ultimately decide to delete your account, the process is relatively straightforward and can be completed in just a few steps. “Deleting Your Lenskart Account”

Frequently Asked Questions (FAQs)

FAQ 1: Can I Reactivate My Lenskart Account After Deletion?

No, once you have deleted your Lenskart account, reactivation is not possible.

Consider this decision carefully before proceeding. “Deleting Your Lenskart Account”

FAQ 2: Will My Order History Be Deleted Along With My Account?

Yes, deleting your Lenskart account will result in the permanent removal of all your order history and related data. “Deleting Your Lenskart Account”

FAQ 3: Can I Delete My Lenskart Account Through The Mobile App?

Yes, the account deletion process is available both on the Lenskart website and mobile app.

FAQ 4: Will Deleting My Lenskart Account Affect Any Ongoing Transactions Or Returns?

Before deleting your account, ensure you have completed any ongoing transactions or return processes. “Deleting Your Lenskart Account”

Once the account is closed, you may face difficulties in accessing these features.

FAQ 5: How Long Does It Take To Delete A Lenskart Account?

The account deletion process is typically completed immediately or within a short period.

However, it is recommended to allow a reasonable time for the process to finalize.

Conclusion

If you’re ready to delete your Lenskart account, the process is simple and can be completed in just a few steps. By following the steps outlined in this comprehensive guide, you can permanently delete your account and ensure that your personal information is no longer stored on Lenskart’s servers. However, if you’re not quite ready to delete your account, there are alternative steps that you can take to address some of the common concerns that may lead you to consider account deletion.

Remember that once your Lenskart account is deleted, you won’t be able to retrieve any of the data or information associated with the account. As such, it’s important to make sure that you’ve backed up any important data before proceeding with the account deletion process. If you encounter any issues during the process, don’t hesitate to contact Lenskart’s customer support team for assistance.

By taking the time to carefully consider your options and following the steps that are right for you, you can ensure that you’re making an informed decision about your Lenskart account. Whether you choose to delete your account or explore the provided alternatives, this guide aims to empower you with the knowledge needed to make the best decision for your eyewear shopping experience. “Deleting Your Lenskart Account”

#delete account #lenskart

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