Marketing Automation Platform — Increase Your Revenue — Karix

Use the power of Marketing automation to increase your Conversions by 40% Retain better and grow revenue by using multi-channel campaigns at scale!

Marketing automation (MA) tools have the capability to radically transform every aspect of your brand’s marketing. Reduced customer acquisition costs, increase in the frequency of purchases, improved conversion rates, and turning one-time buyers into repeat customers are just some of the benefits that the right marketing automation platform can offer to your business.

But there’s a catch — not all automation tools are created equal.

If you are considering marketing automation for your brand, it is easy to get overwhelmed by the thousands of software options available on the market. But which of these will work for your brand?

To help answer this important question, we had a conversation with our in-house tech savants.

Questions you need to ask before selecting a marketing automation partner

Marketing automation tools come in all shapes and sizes. Deciding which one to choose for your brand is an intricate process that will require you to balance several different business priorities. To help you make the right choice, here are six questions that our team of experts recommends every business should answer before choosing an automation partner.

How well does it integrate with your existing software/CRM?

MA Expert: To make the transition to using a marketing automation platform as hassle-free as possible, you must ensure that it fits in neatly with the systems and platforms you are already using. For example, as an e-commerce business, you could be using a variety of online platforms like Shopify or WooCommerce already. Make sure your automation software can connect to and transfer data to and from these platforms.

Gamooga — our cutting-edge enterprise marketing automation suite has all the requisite APIs and webhooks that allows our system to seamlessly integrate with a customer’s existing CRM or e-commerce platform.

What specific features that you need will the automation platform offer?

MA Expert: Each marketing platform offers a slightly different set of features, so you need to make sure the one you choose will work for your specific business goals.

Read More: 

https://www.karix.com/blogs/why-choosing-the-right-marketing-automation-partner-is-so-critical-a-conversation-with-our-in-house-expert/

For more info: 

https://www.karix.com/products/marketing-automation/

Discover how Karix powered Urban Company's Hyper-Local Success.

Being hyper-local requires communications to be personal, contextual, immediate, and actionable. In addition to these, convenience through communication is another important feature for consumer-facing brands in the hyperlocal segment.

Discover how brands like Urban Company are pairing WhatsApp with other tools to drive successful hyper-local strategies. http://bit.ly/3hWfN4V

Suit Up For The WhatsApp Business Solution | WhatsApp API.

With over 1.5 billion people using WhatsApp every month and 2 billion voice and video calling minutes every day, it is safe to say the app is connecting and bringing people closer virtually via smartphones.

WhatsApp is becoming a part of Indian society

In India, more than 200 million people use WhatsApp every month which is over 35% of the country’s internet user population.

And that brings us to the question

If everyone’s on it how can a big business remain far behind?

Big businesses needed an application that they could integrate with their existing platforms at scale. That’s why the WhatsApp Business API was rolled out in 2018. It is available for bigger enterprises via third-party service providers like Karix.

WhatsApp API? What’s that?

The WhatsApp Business API (Application Protocol Interface, basically a tech term for a connector) enables medium to large businesses to connect their existing communication systems to WhatsApp. So, messaging that otherwise would be sent to customers through other channels such as emails, SMS, or phone calls can now be redirected through their favorite app.

Why the API is great news

Apart from the fact that the WhatsApp Business API enables companies to get through to customers on a channel where their communications are most likely to be read and responded to, the API route offers a host of other benefits.

Scalability

With the WhatsApp Business API, businesses can send WhatsApp messages to their customers at scale.

The ability to send out rich media communications

Companies can now send out sparkling images or documents if they choose to when offering customer care. Add in all kinds of media such as audio, rich text, and emojis and you’re speaking the lingo the customer is most familiar with. When you wrap up all of this, with the API’s ability to seamlessly integrate with a business’s existing CRM systems, core applications, and customer apps, the possibilities are endless.

The API enables seamless two-way communication

Customers can reach out to and interact with a business, request transactions, updates, and information — all of which can be automated at the business end through artificial intelligence and natural language processing (NLP) software — as well as interact with human agents when needed.

Opt-in

WhatsApp does not want users to be spammed or businesses to suffer. Therefore, only users that opt-in to receive messages via an outbound channel can be sent those messages.

Integrations to Enterprise Applications

Just as Email is integrated with Support, Sales, and Internal Communication. WhatsApp is soon becoming an alternate channel of business communication. And, to help it fit into various tools and systems such as Ticketing tools, Sales CRM, Channel management, Inventory management systems, and more, it becomes important to have WhatsApp easily integrated via API.

Sound too good to be true, is there a catch?

Like with every other technological advance, businesses need to internally support the development of WhatsApp technology skills and spend money on hardware and network resources. Also, the systems need to be monitored 24/7, and resources are factored in for system integration, security, upgrades, and maintenance.

Karix can rescue businesses from getting sucked into infrastructure, deployment, and maintenance woes. Karix’s platform has a team with ready infrastructure which can either be set up on-premises or in the cloud. With a trained deployment and 24/7 support team in place, businesses do not need to waste bandwidth getting their hands dirty with implementation and maintenance challenges. Cloud deployment also takes care of scalability and unplanned spikes of traffic.

The two-way street to the customer’s heart

The WhatsApp Business solution is a giant that no business can afford to ignore anymore. And with the right collaboration, the platform can be leveraged to unlock the potential for creating engaging customer experiences at scale that can help companies establish long-lasting customer relationships.

For more info:

https://www.karix.com/products/whatsapp-business-api/

Reference Article:

https://www.karix.com/articles/suit-up-for-whatsapp-business/

Read More Articles from Karix Blog:

Automating Customer Support with WhatsApp API | OTP Platform

Opt-ins for Your WhatsApp Business Number

What are the benefits of WhatsApp Marketing Platform?

- Using WhatsApp Marketing Software, you build personalized relationships with customers through 1:1 Live Chat support in real-time on WhatsApp.

- WhatsApp messages have a 98% message open rate & 45-60% click-through rate. This is 5x more than emails & SMS.

- WhatsApp Marketing Softwares allow you to send WhatsApp Broadcasts to unlimited users, thus helping you increase conversions by 45-60%.

-Using an official WhatsApp Marketing Software, apply for a verified Green Tick on WhatsApp which can boost your brand's credibility.

Lead Generation And Conversion Channel

According to a recent study published by Business2Community, 82% of consumers want immediate responses to their questions when they are interacting with a brand online. Business Insider predicts that by 2023, chatbots will save companies in the healthcare, banking, and retail sectors upwards of $11 billion!

Chatbots are everywhere, and of all the platforms to build these automation flows on, WhatsApp stands out from the pack. With over 2 billion users globally, adopting WhatsApp as one of your main channels for support, communication, and content distribution is a no-brainer. It is an environment where potential customers are already comfortable, making them more agreeable to your messaging.

Let us delve into what makes WhatsApp a uniquely strong option for chatbot automation, customer service, lead generation, and engagement.

Unparalleled reach

As we have mentioned, WhatsApp is by far the most widely used messaging app in the world today. Billions of messages are exchanged daily between users of all demographics. A German study showed that around 63% of WhatsApp users use the app daily, which is significantly more than apps like Instagram (13%).

From these numbers, we can infer that WhatsApp has become essential to people’s texting. Unlike calling a 1-800 number or writing an email, messaging a business on WhatsApp feels natural.

The wide reach also means that WhatsApp is the best channel for receiving important or urgent notifications such as shipping updates or a flight getting delayed.

High alignment between user intent and platform capabilities

According to a Tyntec study, most users polled would like to get tasks like tracking deliveries, schedule delay updates, and appointment settings are done on WhatsApp. With the help of solution providers like Karix, the WhatsApp Business API allows businesses to greatly reduce the number of steps it takes to perform common tasks and move them closer to conversion without leaving the chat window.

What’s more, the API encourages businesses to reply to incoming messages quickly by enforcing a 24-hour Session Messaging window.

Automation and scalability

Research done by Autodesk shows that approximately 50% of user queries can be answered by chatbots. This automation run 24/7 and can solve multiple problems simultaneously.

This cuts down the staffing cost for customer service agents massively. It also frees up human resources for utilization in more complex or nuanced tasks that cannot be handled by an automated conversation.

Additionally, when you use a platform like the WhatsApp Business API, you can code your chatbot to raise a ticket with all the details of the user’s problem making it much easier for a human agent to gain context when the ticket is transferred to them.

WhatsApp Lead Generation and Conversion Use Cases

One of the wonderful things about WhatsApp Business is that all the conversations must be initiated by the customer. This opt-in mentally moves them one step further along the journey to conversion since they voluntarily engage in the conversation.

Let us talk about a few ideas for how WhatsApp Business can be used to create deep customer connections, generate new leads, and convert them into paying customers.

Automobiles

Nobody likes being cold called at random times of the day about ‘a new car you might be interested in.’

The WhatsApp Business API allows businesses in the automotive space to reach out to potential customers about new product launches in an engaging and non-intrusive manner. A lot of your potential buyers are most likely already using WhatsApp regularly.

By creating a series of conversational flows that highlight the key features of the vehicle, you can pique the interest of potential buyers.

If they proceed far enough into the conversation and indicate enough interest, you can offer them the option to schedule a test-drive session within WhatsApp.

One of the major consideration’s prospects have when they are looking for a vehicle to buy is comparing the features of the car they’re looking at to others on the market – ‘Product X vs Product Y’. This is where the flexibility of WhatsApp as a platform shines through – you can easily send prospects product comparison videos, FAQ documents, spec sheets, and brochures over chat so they can go through all the technical details they need to make an informed buying decision.

In addition, sending them engaging videos which show the car in action on different terrains and locations can really solidify their vision of seeing themselves owning and enjoying the vehicle.

To reach out to as many potential buyers as possible, you can target your specific demographic with click-to-WhatsApp ads on Facebook and Instagram.

Retail

WhatsApp is a great tool to improve conversion rates from the traffic you are already generating through your website and your social media platforms. Instead of asking people to opt-in to an email newsletter or communicate via a different third-party chatbot service, you can just drive them to a WhatsApp conversation to continue the conversation.

Within WhatsApp, it is much easier to gauge user intent and gently nudge them toward a conversion by offering specific product links and product guides.

For example, if they are considering a specific piece of furniture, you can send them different finishing options to help them visualize how it would look in their living room. Additionally, you can send them detailed product guides and images/videos of other customers using the same or related products so they can make a more informed decision. Send them links to buy the product in question at the appropriate time within the chat. If they so desire, give them the option to speak to an expert who can answer any other questions they may have before buying.

Finance

If you are a banking firm or a financial advisory company, WhatsApp is a great platform to create lasting customer relationships and offer priority service to high-value clients.

Business owners are usually inundated with all kinds of unsolicited emails offering them memberships to exclusive clubs and ‘top-secret’ advice that will supposedly transform their businesses. The last thing they need from you is another few emails in their inbox which they won’t even open, let alone read.

Instead, you could create a click-to-WhatsApp campaign that targets business owners and high-income individuals and offers them no-fluff advice and answers to important questions they have. You can ask them a series of questions to gauge if they will be a good fit for your service. Once they are vetted, you can assign them a combination of automated chat flows and a personal customer service rep that will be available to answer their queries any time of the day or night.

WhatsApp messages have an open rate of over 95% across the board (99% in some cases) which in combination with all the other advantages WhatsApp has over traditional channels like SMS or email (automation, multimedia, interactivity) makes it a frontrunner for any lead generation or conversion campaigns you may want to undertake. Whether it is answering a few final doubts before the prospect clicks ‘Buy’ or impressing them with the spontaneity of your customer service to turn them into repeat buyers, WhatsApp Business is a must-have for brands who want serious growth.

We hope this article opens a few new frontiers for you to consider with your marketing campaigns. For more cutting-edge research and insider tips on using WhatsApp Business, stay tuned to the blog!

For More Info:

https://www.karix.com/products/whatsapp-business-api/

Reference Article:

https://www.karix.com/articles/why-whatsapp-is-a-fantastic-lead-generation-and-conversion-channel/

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Hatchet Entertainment welcomes you! Here you'll find announcements on upcoming episodes, new contestants, and public announcements! You can also become a SPONSOR for only $5 a month! Sponsorship gives you early access to all our shows, and every season of your favorite series on demand! Feel free to email us at [email protected], or call 0700-HATCHET for any complaints or inquiries!

IMPORTANT ANNOUNCEMENT - 04/04/24 Hello loyal viewers! We'd like to begin by thanking you for your continued support even in light of previous events, and would like to reiterate that any information useful to the investigation of the students should be reported directly to us at Hatchetfield Entertainment. We're here to announce a short break over the Easter weekend, from Friday to Sunday. During this time, none of our services will be available. Easter is a time symbolic of rebirth, and we would like to bring this ideal into our productions from here on. Thank you all, and see you on Monday! Happy Easter to all who celebrate. IMPORTANT ANNOUNCEMENT - 12/02/24 Everyone here at Hatchet Entertainment is heartbroken and mournful after the loss of six students chosen for a trip to out exclusive studios. We assure the public that any information about these children's whereabouts will be immediately reported to the HFPD, if and when it arises. We reject any claims that their disappearances were staged by the Industry, and will be taking the appropriate action against any individual or company who promotes such slander. As the children did not arrive at the studio at the time agreed with Hatchetfield Highschool, all knowledge of their location lies on the school, rather than us. Despite this, we are doing all we can to find these children and get them home. If you have any information on the following children, please report immediately to Hatchet Entertainment. Thank you for your co-operation:

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E-Commerce Brands: How Can Multi-Channel Touch Points Drive Personalization?

The landscape of e-commerce business has changed dramatically and forever. Consumers today have unlimited access to information that influences their purchasing decisions, such as product features and reviews. In order to personalise e-commerce offerings, predictive analytics and multichannel touchpoints are valuable.

Personalization is key to driving sales and increasing customer lifetime value. To create a comprehensive personalization strategy, brands must integrate every touchpoint into their customer interactions. Deliver high-quality experiences across channels with the right technology and data capabilities.

Data-driven personalization is the most effective way to provide those experiences. When properly integrated across all of your ecommerce touchpoints, it can provide shoppers with a seamless whole-of-marketplace experience.

Read Full Blog@ https://exrconsultancyservices.com/e-commerce-brands-how-can-multi-channel-touch-points-drive-personalization/

Therefore, creating and maintaining competitive advantages requires a multichannel personalization strategy. We’ll show you how to adapt your current customer journey, integrate customer data, and collect insights that drive conversions, from developing an intuitive and seamless omnichannel experience to measuring the success of each touchpoint.

To remain relevant, e-commerce brands need to reach shoppers across multiple touchpoints where customers can interact with brands and products, such as websites and apps, marketplaces and social media, and more. These touchpoints generate data on individual shoppers that are scattered across these channels. 

Our e-commerce brands messaging solution at Excelsior Consultancy Services is a comprehensive, fully integrated omni channel messaging service that integrates data from multiple sources to enable e-commerce brands to target and engage with customers across multiple touchpoints such as WhatsApp, SMS, email, voice, and more.

To sell effectively online, brands or e-shopping websites must have access to the right data. Not only do they have ecommerce websites or app examples like Amazon, but they also have third-party marketplaces like eBay and Flipkart. They also require data from social media platforms like Facebook, WhatsApp, and Pinterest, as consumers increasingly use these apps as primary purchasing channels. E-commerce brands can use sophisticated messaging solutions like Karix to consolidate fragmented information from multiple sources and create a comprehensive profile of each customer. With this knowledge, they can create personalised experiences that increase customer loyalty, sales, and trust.

Get in touch@ https://exrconsultancyservices.com/contact-us/

For decades, companies have used hard selling or direct marketing consistently to push customers to make a clear and quick choice. However, this approach does not work anymore for attracting consumers who are already spoiled for choices in an experience-driven market. 

The only way to get their consideration and win them over is through meaningful narratives and the soft power of persuasion. A study by Adobe highlighted that nearly 67% of shoppers today say that when shopping in-store or online, they would like to receive personalised promotions or offers based on spending habits. In brief, retail websites or brands need to move away from generic solutions and bring personalization to the fore to create a memorable impact if they want to unleash spontaneous recall.

Personalization is the new marketing. It makes your company loyal to its customers by delivering what customers want. In other words, personalization can be a strategic advantage for your brand. Personalised products and offers – whether seasonal, special occasion, or one-of-a-kind promotions – are driven by the data you collect about your customers. That’s why e-commerce websites need to move away from generic solutions and bring personalization to the fore to create a memorable impact.

In an increasingly saturated market, personalization is one of the major ways brands are leveraging data for better results and improving customer experience. Leveraging the power of personalization can not just help remove market noise and focus more on targeted communication but also ensure brands are delivering value through unique product offerings, benefits, deals, and discounts. This, in turn, may help retain shoppers despite fast-shrinking customer loyalty. However, this could be an onerous task for many of the 5,000+ active e-commerce startups operating in India. Take, for instance, how data is gathered and analysed by small-to-medium businesses keen to provide a compelling customer experience.

Ecommerce Brands has digitised the process of data analysis to provide small-to-medium businesses with a solution that scales as needed. We take care of analytics, and data gathering, and ensure that your products are visible across platforms. We create an interface for you so that you can easily track your metrics daily. Check out how leading e-commerce brands are using product personalization to drive sales and increase customer engagement.

A company collects and stores customer data from various touchpoints, including all sales channels, intending to integrate it with its data stack to enhance comprehension, communication and purposeful action. But in most cases, technological silos and data scattering/dispersion hinder reconciliation and comprehensive information visibility.

The solution to this problem is big data and predictive analytics. A layered approach of integrating data from these silos, cross-pollinating it across multiple channels, using predictive analytics to automate insights and action quickly and effectively provides a robust customer journey mapping which enables customer personalisation at micro-levels and personalised recommendations thereby creating an engagement loop that is predictive, personalised and ecosystem Agnostic.

As ecommerce becomes more complex, with multiple sales channels, the need for easily accessible customer information grows. The traditional approach to data integration and access is not adequate for today’s modern brands.

Understanding the customer data landscape, especially their differing characteristics and needs, is crucial for an effective customer engagement strategy creation and execution.

To ensure an efficient and unified data outcome for building a holistic customer experience, brands can leverage thirty-party martech platforms like Karix’s Gamooga (its marketing automation platform), Moengage and CleverTap. Karix’s Gamooga is built on AI technology to add intelligence to customer interactions and deliver customer context-aware messages.

The solution uses AI algorithms to generate unique customer segments based on transactional data. It can also be configured for predictive analytics around churn risk profiling, which allows businesses to understand who is at risk so that quality services can be proactively provided. According to Kaul, the response rate post gamification has been more than 20 percent higher than pre-gamification when it comes to cross sales, while the average order value after gamification is three times more than before.

Source@ https://exrconsultancyservices.com/e-commerce-brands-how-can-multi-channel-touch-points-drive-personalization/

Website@ https://exrconsultancyservices.com

misc. unusual names + german forenames

Achimoger Adaldart Adelia Ademires Adiebhan Adiel Adina Admun Adrama Agobetto Agott Alailaus Aldon Aliamax Alian Alike Alistia Allriaste Alvinnie Alvino Amaloiste Amick Aminz Amund Amuth Andard Andarles Andie Andiegar Andra Angober Annythilo Ansgan Ansgard Aramutof Arantina Arcus Arcust Ardia Arius Arste Audis Auguinz Aulen Aureter Auster Barstelix Basperta Berandrid Beranna Berinz Bertz Brianna Bridol Brieb Briste Bristia Brudenz Brudold Brust Brutt Caido Caltena Calter Casebas Cedally Charbas Chardita Chedera Cheinn Chelik Cheminza Chilia Chilogeon Chimirane Chirmir Chria Chriedan Claus Colda Colde Coley Coliar Colineste Couithi Cyprenth Dagotto Dalina Dalver Dalwilie Daralvena Dawis Devia Devieb Diama Diedmus Diessa Diseley Diste Dithryn Duste Edagmar Edemia Edena Einand Elhemor Elher Elhert Elinda Eloise Emelipert Emine Eminn Emira Emmelly Emogelorg Emoni Emuttof Enich Enier Erick Ericola Ertina Erwin Euphyr Evalfrio Evena Evettob Evolte Evort Ezrad Ezraline Fario Farsanne Felen Ferober Flore Florst Foreda Framard Fremardt Fressilte Frett Friand Frias Fridge Frikolix Frinzelo Fristrick Frith Gaberia Gaidolie Gaind Garam Gebaild Gebain Gebke Geleva Gelliedin Gelly Gobin Gotto Gotton Grenicola Grenie Gressaldo Griker Grius Gunth Günte Günth Güntia Güntz Halda Hanuelio Harowen Heido Heile Heina Heingo Heinn Helaus Helen Heler Heley Helia Helinzelk Hellrin Helsangri Hemelgarl Hemick Henzele Herobena Hirker Hirmina Holian Holin Homan Hubeas Hubelmira Hunottona Ilexiopi Iliniessa Iselartin Iselia Isgaran Ivoren Ivorg Jachedan Jachen Jacquela Jassa Jerne Jeron Joack Johan Johard Joharl Joselie Joselin Josey Josmagott Julaus Julen Juppa Jutomaxen Jörga Jörgerta Jürga Karie Karix Karsabia Katra Kiebas Kiesl Lalaus Lanza Larsebker Laude Laudrey Lieley Lindrael Liolgebar Liopi Liste Livalph Lorey Ludol Luilee Luilhen Luina Luinger Luink Luisalber Luita Luitz Lukaran Lukars Lukastia Lutona Malevalda Maley Mangoth Manne Marbaine Marbasia Marean Maremi Marolf Marsthard Marudra Mattor Meineley Meing Melfrain Meslaf Messabert Milhele Milie Milix Miltelle Mimine Mimoris Minne Mircors Mirkoliam Mirmary Monrichan Morade Morsulra Nalio Naylen Nayles Neona Neoryx Niamuelas Niarmick Nicarneld Nichanth Nichelio Nichrich Nicoradie Niegise Nieter Nikar Nikolf Nikon Nivena Noachen Nolaulram Océand Océank Odiedrio Olfria Olikt Olpheno Ophilee Ophillaf Ostim Otiast Otinkiele Pavena Petchrip Phelin Phelk Phena Pikerd Pipparl Plunolie Plunth Pluthein Quard Quart Quide Quine Quith Quitpolda Radrix Ragdalte Ramild Ranna Rattscas Redenter Redia Remart Remelie Reminn Ricor Riltrie Rinranner Rober Rolfra Rolgar Rolgerma Rollen Rollmalf Ruthen Rutolfga Saber Saberma Sademut Sadias Sadigo Salody Sanne Sellena Sharlhena Shein Siernd Sigmao Silausan Silia Silian Sillena Silmard Solie Stimi Sverber Svert Sveterine Sylenert Sylentz Syles Syley Sylvied Tasheing Tassa Tesla Tilydinn Tolaulio Tolawn Trichim Trindemar Ulardt Ulaus Umben Unola Unotheid Ursteph Valas Valdago Valie Valin Valoritz Valwiner Vandred Vanne Vanth Verhard Vermald Veroniva Videga Viden Vinna Volevid Volte Voran Voretth Walia Wesla Weste Wiette Wilen Wiless Wilhena Wilher Wilisa Wiltel Winata Winest Wingrin Wolda Wolfgan Xelismao Yamicolin Yvers Zacheinne Zelena Zeley Zepheid Zephein Zephelipp Zepherne Zephi

Commission for IceDragonKnight.

Name: Karix Morriama. Species: Miqo'te, Seeker of the Sun. Sex: Male. Residence: Kugane.

· - · - · - · - · - · - · - · - · - · - · - · - · - · - · - · - · - · - · - · - ·

Karix is Half Seeker of the Sun and Half Highlander. So he has the tall and lean looks thanks to his dad. He is an Ala Mhigan Refugee who lived most of his life in the Black Shroud as a baby with his family. Where he knows much about farming, plants, building, and repairing at a young age. His favorite food is fire roasted Salmon.

You can check the Making of Post right here. I hope you guys enjoy the picture! Please, let me know what you think of it in the comments. I appreciate and every single one I receive. Thank you!

An Essential Manual to Generate Leads Using Conversational AI

Artificial intelligence isn’t just a term from the future. It is being used by businesses and companies right now to boost their sales and better customer support. Companies have adopted automation to enhance their services and to make their foothold stronger. Businesses are interested in attracting the right customers and converting them into potential buyers.

An interested customer adds to the new business opportunity and further submission of basic details through the company inquiry form or contact email ID, which entails the avenues of generating prospective lead(s) for the company. This process has slacked the need for cold calling unlike years ago, giving more room to focus on the business needs and tap into the right marketplace for expanding the same. Consumers are looking for personalized content and individual approach to build trust in a company. This is exactly where the use of an AI-enabled chatbot is recommended to generate leads.

How do chatbots facilitate lead generation?

The applicability of conversational AI or AI-enabled chatbots is being utilized to promote sales, better customer support, and marketing and to generate enhanced user experience. Conversational AI can boost operational performance and save costs while offering better customer satisfaction. If utilized skilfully, chatbots can flood companies with potential leads. Setting up AI-empowered chatbots for lead generation can guarantee multiple perks for your business.

Automated sales conversions

Chatbots can help you automate sales by asking targeted and specific questions to clients and prequalifying leads. Depending on the response, clients will be further guided to the concerned unit for advanced support.

Always available

Chatbots are always available to involve your patrons with prompt solutions to all their queries by asking valid questions. Their responses can be further used for lead generation.

Enhanced B2B customer experience

Due to radical automation and easy access to social media platforms, customers have become accustomed to instant messaging services. This trend has transcended into the way businesses are making use of technology for better communication. This assertion of the benefits of conversational AI has urged an unfaltering growth in the use of live chatbots.

How to adopt conversational AI for generating leads?

AI chatbots will prove to be of great assistance to subsidize your business with beneficial leads. Effective implementation of AI virtues will ensure greater returns and produce remuneration in terms of quality leads. However, you need to design and take advantage of the appropriate lead generation bot strategies to attain the desired results for your business. Businesses are applying conversational AI in multiple ways to heighten customer experience.

Understanding the audience better — Lead generation bots help understand the customer better and segment them based on their interests. This enables marketers to create the right content which is user specific. Chatbot surveys can be used to communicate with end customers, asks the right questions, and get a better comprehension of products that work or those that do not.

Segmenting the customers — Segmentation is a calculated practice of categorizing customers as precisely as possible to warrant related content to them. The main aim of segmentation is to direct marketing messages that are appropriate for customers based on demographics like age, gender, hobbies, etc.

Replacing forms with interactive chatbots — Filling up forms is a tedious and uninteresting process. Traditional form-filling methods do not guarantee lead generation. Conversational bots can lower conflict and simplify the data collection process thus competently amplifying the lead generation strategy.

Assure hybrid support for complicated sales communication — Customer engagement depends heavily on live chat as well as chatbots. A balance between the two communication platforms will ensure that the chatbot handles the simple queries while the more complex ones are transferred to live support agents. Using both these technologies will ensure you generate better quality leads while also bettering consumer involvement.

Engaging customers who bounce — Shopping cart abandonment or switching over to competitors happens because of the unavailability of accurate information in real time. AI chatbots are the best strategy to engage customers and reduce these abandonment issues. Sending gentle reminders and initiating conversations that address concerns will ensure that customers fill out the required form or complete the initiated purchase. This will help in reducing bounce rates and inadvertently increase sales conversion rates.

Industry Use Cases for Conversational AI used for Lead Generation

Kohler Bath Fittings:

Kohler is one of the premier bathroom and kitchen products brands. They had implemented a conversational AI solution in their business to provide a self-service module over the WhatsApp channel to the end-user for registering a new service request, checking the status of an existing service request, and gathering the user response post ticket closure. This self-service option enabled more leads to get in touch with the business and proceed to become customers.

Panasonic India:

Panasonic India’s WhatsApp BOT is also a classic example of lead generation through different use cases that have been developed by Karix. The bot allows for a variety of services including the option for you to proceed with new products & offers as well as after-sales service. The bot caters to Product Installation requests, Product repair requests, New Registrations, Feedback queries, Status checks, etc. This conversational solution of Panasonic is easier for users to engage with and lets them explore the company’s offerings as per their preferences ensuring a greater lead conversion rate.

Finally, customers have high expectations from businesses when it comes to communication. Automation using conversational AI, and chatbots, can help your company redefine the meaning of user engagement and drive conversations, thus increasing the overall business value. We hope this article has inspired you to think outside the box when using conversational AI to generate leads.

If you too are looking to leverage Conversational-AI’s unique strengths to make an unforgettable impression on your customers, consider partnering with Karix to build you a relevant AI-powered solution.

For More Info:

https://www.karix.com/products/chatbot-solutions/

From enabling human-like conversations to evaluating customer interest, filling forms, providing FAQs, and sharing the right product information, #chatbots are accelerating the process of converting new customers. It's time to draw them deeper into the funnel and give them the required push to go from the consideration stage into the purchase stage. Get in touch with us at https://bit.ly/2YqCfcV to know how your brand can turbocharge your sales #conversions with #WhatsAppBusinessPlatform. #Karix See less

Karix gonna be picked up by an SMP at some point in 2021

WhatsApp Business Solution | WhatsApp Business API

Across several industries, you can use WhatsApp to notify, converse and engage with customers through their most preferred messaging app. WhatsApp can act as a dynamic platform to drive two-way conversations and improve customer satisfaction. Also, the fact that customers do not have to download an additional app poses a major motivational factor for them to engage with businesses via an app they already use and trust.

WhatsApp presents two possibilities.

Brands can use the platform to send out communications to notify consumers. If the consumer reaches out with a query or a response, two-way communication between users and the brand is possible, provided the brand responds within the 24-hour window.

Additionally, users need to first opt in via the brand’s website or any other such channel to be able to receive messages on WhatsApp.

Let us break this down via each industry for you.

·        Banking, Insurance & Financial Services (BFSI)

·        Travel & Hospitality

·        Automobiles

·        Retail

·        E-commerce

·        Medical and Healthcare

·        Consumer electronics, Appliances & Durables

Banking, Insurance & Financial Services (BFSI):

Customers today would rather carry out most transactions digitally rather than talk to an agent or visit the branch.

Banking, Insurance, and Financial Services can carry out most of their processes that require agent interactions and high wait times for customers with ease on WhatsApp.

Whether it is updating KYC or a mutual fund risk preference, helping a customer understand the account opening process or something as critical as reporting fraud/loss/block of a card, banks, and financial institutions can use the WhatsApp Business solution to simplify processes and make them convenient for their customers and employees alike.

Enterprises can also use the medium to notify and keep their customers informed for processes such as transaction alerts, OTP authentication, trade summary and confirmations, portfolio updates, policy renewal reminders and so much more.

Alternatively, customers can chat with a customer care agent to request the program to retrieve information for mini statements, and even update important information such as adding on an insurance nominee for example.

The platform can also be used to address customer grievances and locate ATM and insurance branches and calculate insurance premiums and loans.

Additionally, with Karix, the WhatsApp Business solution can easily be integrated into existing APIs.

Travel & Hospitality:

Adding WhatsApp to your communication suite will make you a more reachable and better-connected host and travel partner.

You can carry out an entire buyer’s journey end-to-end in WhatsApp.

For example, the interested customer can initiate a ticket booking inquiry with a WhatsApp message which can be responded to with seat availability and prices.

After the customer shares his preferences, you can next help the customer with the booking by sharing a URL where the customer can make the payment.

You can close the transaction by sending out a confirmation message after the payment has been made and next share the ticket, invoice, and PNR number.

Before the flight, the customer can enquire about the flight status and complete his web check, all via the same platform.

The platform can also be used to keep customers informed about important reminders and updates. Additionally, if the company opts to integrate Karix’s Natural Language Processing (NLP) engine into its ecosystem, customers can reach out to retrieve airline miles or even with an unstructured query and retrieve instant responses from the brand.

Automobiles:

Use WhatsApp to provide a better overall customer experience.

Before a sale, you can let potential customers locate a showroom, schedule an appointment or a test drive and manage dealers within the same application.

After the sale, for existing customers, you can share insurance processing alerts, smart car functions, updates, and roadside assistance.

Customers can also directly reach out to you if they want to check on their invoice, insurance status, warranty information, and feedback on the entire process.

If you opt for Karix’s Conversational solutions, WhatsApp can also double up as a round-the-clock customer care service to address customer grievances, unstructured queries, and FAQs.

Retail:

With the rise of e-commerce, retail enterprises need to put in more effort to retain their customers. An investment in WhatsApp will result in higher customer retention numbers and eventually a higher annual ROI (return on investment).

Use WhatsApp as part of your retention strategy to inform customers about holidays and maintenance activities. You can share gamification messages and offer them to look for product information when you are expecting long wait times outside trial rooms during sales. After a purchase, share transaction details and collect feedback.

Retailers that decide to add Karix’s Natural Language Processing Manager (NLP) can use the platform to support two-way communication with their customers and help them with several services.

Existing customers can seek information on the purchase or want to update their profiles, while customers interested in making a purchase might want store locations – and all this information can be shared via WhatsApp with rich text content supported by images.

E-commerce:

E-commerce is a digital medium that attracts people because of its convenience must factor in the need for upgrading their customer experience consistently.

It is important to develop key touch points with customers since the whole process for an e-commerce player is virtual.

To supplement the sales process, information such as transaction success, order processing, and shipping status can easily be shared via WhatsApp.

E-commerce players can also easily avoid any negative feedback or losing out on their customer base if they

Share information on delays, order cancellations, refund status, and delivery rescheduling with their customers ahead of time.

In case things escalate, and you need to manage customer grievances, you can use WhatsApp for live customer care and FAQ channel and take up unstructured queries via the medium, provided you opt for Karix’s chat interface.

Medical and Healthcare:

With platforms now available to review and recommend doctors, the perspective on healthcare as an industry has changed drastically over the years. Customers now expect more value, best-in-class facilities, and a higher level of expertise from a healthcare service/institution.

WhatsApp can act as a mediator and facilitate several urgent requests from sharing test reports to updates on insurance processing and outstanding balance.

Leverage WhatsApp to share reminders and updates for appointments to avoid long queues outside waiting rooms and disgruntled patients.

You can also share available appointment schedules and allow them to reschedule appointments in case of delays or changes of schedules on either you’re or the customer’s end.

The platform can also be used for a host of other services by customers like browsing services, package selection, and FAQs.

 Consumer electronics, Appliances & Durables:

There is no dearth of new products and appliances in the market today. With innovative technologies and so many new products available across channels, how does a brand develop and maintain brand loyalty with its customers?

The answer is simply by valuing customers, taking note of their grievances and queries, and providing better customer support. And all of this can be easily executed via WhatsApp.

Whether a new software version or update is available or if the warranty is about to expire, Karix can help you send out automated WhatsApp messages to your customers.

Information like product verification, warranty details, and service center location can easily be available at their fingertips with the WhatsApp Business API with an add-on to Karix’s Knowledge Repository service. You can make it easier and more convenient for customers to now book service appointments, and request warranty extensions, all via the same platform.

For more info:

https://www.karix.com/products/whatsapp-business-api/

Reference Article:

https://www.karix.com/blogs/do-more-with-whatsapp-business-api/

The Nobody of my afore mentioned Kingdom Hearts sue OC of ye olden days. I called her "Karix" because lord I was a creative one, wasn’t I?