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#Cross-Media Marketing
coffeenewskcmetro · 10 months
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3 Innovative Print Marketing Techniques You'll Want to Try ASAP!
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In the age of digital media, the allure of tactile, physical marketing - print marketing, in particular - still holds a unique charm. It remains one of the most effective small business advertising techniques and continues to provide a significant return on investment.
Understanding Print Marketing
Print marketing refers to promotional strategies that utilize printed materials to convey a brand's message. From flyers to banners, brochures to business cards, print media plays a crucial role in creating a tangible connection between a business and its customers.
Print marketing and small business advertising go hand in hand. It allows small businesses to reach a local audience effectively and build brand recognition. When used creatively, print marketing can help small businesses compete with their larger counterparts.
Technique #1: Personalization
Personalization in print marketing is all about creating customized content that speaks directly to the individual consumer. Think names on coffee cups or personalized birthday offers.
Start by gathering data about your customers. This can be through surveys, customer interactions, or analytics. Use this data to customize your print materials in a way that resonates with your target audience.
Personalized print marketing can significantly boost engagement, recall, and conversion rates. Companies like Coca Cola with their "Share a Coke" campaign have seen significant success with this strategy.
Technique #2: Cross-Media Marketing
Cross-media marketing combines various media types - print, online, and mobile - to deliver a consistent message across multiple channels. It's all about integrating different forms of marketing to create a cohesive and more powerful impact.
To integrate print with your overall marketing strategy, consider QR codes that lead to your website or social media profiles. You could also use printed materials that direct customers to online promotions or contests.
The success of cross-media marketing is evident in campaigns like that of IKEA. Their printed catalogs often come with online elements, combining traditional and digital marketing in a seamless way.
Technique #3: QR Codes and Augmented Reality
Technological advancements like QR codes and augmented reality (AR) are revolutionizing print marketing. They bridge the gap between print and digital, creating an interactive experience for the consumer.
You can place QR codes on your printed materials to direct customers to online content. For a more engaging experience, use AR to bring your printed materials to life. This can range from 3D models to interactive videos.
Companies like Starbucks have effectively used AR in their print marketing. Their holiday cups, when scanned with a smartphone, reveal interactive AR experiences.
Conclusion
Print marketing is far from dead. It's evolving, blending traditional and modern techniques to create powerful marketing strategies. These three innovative print marketing techniques can help your small business leave a lasting impression.
Why not give these techniques a shot? They might just be the key to unlocking your business's full advertising potential. And remember, sometimes the old ways are not only still relevant but can be excitingly innovative when combined with new technologies.
Coffee News' weekly print publications include several print advertising benefits. Your ad will reach your target market for 26 weeks. Since all our advertisements are 3" x 2," it won't be overlooked by bigger ads from higher spenders. Ad edits are free. Request more information immediately!
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marketxcel · 1 month
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What Is Consumer Research: Methods, Types, Scope & Examples
Explore the world of consumer research with our comprehensive blog. Learn about various research methods, types, and the broad scope of consumer studies. Dive into real-world examples to understand how consumer research impacts businesses and shapes the market landscape. Elevate your knowledge and stay ahead in the dynamic field of consumer insights.
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dossiermediasblog · 3 months
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Paid Media Marketing Services in Dallas - Dossier Media
What is one benefit of paid media?
One significant benefit of paid media is its ability to provide immediate and targeted results. When businesses invest in paid media services, they have the opportunity to reach a specific audience quickly and generate measurable outcomes. Here are some key advantages:
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Quick Visibility and Results:
Paid media allows businesses to instantly place their content or advertisements in front of a defined audience. Unlike organic methods, which may take time to gain traction, paid media can provide immediate visibility. This is particularly beneficial for time-sensitive promotions, product launches, or events.
Targeted Advertising:
Paid media platforms often provide robust targeting options, allowing businesses to tailor their messages to specific demographics, interests, behaviors, and locations. This precision helps ensure that advertisements are shown to the most relevant audience, increasing the likelihood of engagement and conversion.
Measurable ROI (Return on Investment):
Paid media campaigns typically come with analytics and tracking tools that enable businesses to measure the performance of their advertisements in real-time. This allows for a clear understanding of the return on investment, helping companies assess the effectiveness of their campaigns and make data-driven decisions for optimization.
Control Over Placement and Budget:
Advertisers have control over where and how their ads appear, as well as how much budget to allocate. This level of control allows for strategic adjustments based on performance metrics, ensuring that resources are allocated efficiently and effectively.
Flexibility and Customization:
Paid media campaigns can be easily adjusted, scaled, or paused based on the evolving needs of the business. Advertisers can experiment with different creatives, messaging, and targeting parameters to find the most effective combination for their goals.
While paid media offers these benefits, it's crucial for businesses to integrate it as part of a comprehensive marketing strategy that includes earned and owned media. A balanced approach ensures a holistic and sustainable marketing effort to build brand awareness, credibility, and long-term customer relationships.
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ottoshelpfulhacks · 4 months
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Channel Your Inner Maestro: Orchestrate Affiliate Success with Cross-Channel Promotion
Conduct your affiliate symphony: Orchestrate cross-channel marketing for harmonious audience engagement and revenue growth. Forget siloed strategies – imagine your affiliate marketing efforts like a magnificent symphony, weaving together diverse instruments (channels) to create a harmonious, revenue-generating masterpiece. That, my friends, is the power of cross-channel promotion.Think of it…
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prontoinfosystem · 8 months
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cms web development Our Web Development Services are crafted with passion and expertise, designed to cater to businesses of all sizes and industries. From startups with visionary ideas to established enterprises seeking to revamp their online identity, we have the skills to transform your concepts into reality.
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Social Media Marketing Services
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Are you finding it tough to increase your social media presence? Get in touch with Jyoti Kumari for social media marketing services! With 5 years of experience in the industry, she can help you craft a social media strategy that will effectively engage your target audience and drive results. Contact her now!
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hkblack · 10 months
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Hi folks. There seems to be a lot of confusion about what we as fans can and can't do with the striking happening. So I made a flowchart.
Let me make this SUPER DUPER EXTRA CLEAR. Unless an AMPTP studio reaches out and says "We would like to give you X (money/swag/whatever) to create content for us" (that would include writing or acting in anyway on your part) you will NOT be crossing a picket line.
Cosplay, fanart, fanfic, going feral, sharing marketing posts, watching your favorite show, getting your friends to watch your favorite show, etc does not count.
It is ONLY scabbing if you are getting REIMBURSED by the STUDIO.
Please take this flowchart, repost it, spread it everywhere!
The studios benefit from us being confused. The studios benefit from us not promoting and not watching and cancelling our subscriptions. The unions, the actors, the writers, they all benefit from us promoting in their absence, they get paid when we watch the shows, we bolster their argument when we boost the shows numbers. If we make the media popular and successful the studios have to meet the writers and actors at the table, and the writers and actors will be in the position of power.
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thebigshoutout · 11 months
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How to Use LinkedIn to Increase Blog Views in 10 Easy Steps
In the current climate of the digital landscape, where information is king, it has become imperative for businesses and individuals to harness the power of social media platforms to boost the number of views on their blogs and communicate with a larger audience.  LinkedIn stands out as a professional networking site with enormous potential to drive your blog traffic. Although there are several…
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st-just · 5 months
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The very particular feverish genrefic #booktwitter social media pressure cooker where all these debut/aspiring authors are locked in this rabidly toxic codependence where everyone boosts and cross promotes each others books and not-technically-forced-but to basically turn themselves and everything about their personality/identity/life story into a marketing asset to build a brand but also are all very much in competition to be one of the tiny number of breakouts in a given year probably would be great inspiration for a novel though. Murder mystery, maybe.
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batshit-auspol · 4 months
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have we talked about the woolworths debacle yet?
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Sigh.
Alright kids strap in, because the culture wars are back and stupider than ever.
So there are two characters you need to be familiar with in this story before we continue:
Woolies (i.e. Woolworths) - One of two supermarket chains in Australia. Not related to the giant Woolworths chain that used to exist overseas, other than the Aussie one swiped the name because the original forgot to trademark the name 'Woolworths' here. Biggest company in Aus, and also the biggest employer. Not a brand anyone with more than two braincells would pick a fight with.
Peter Dutton - Man with less than two braincells, and current leader of the political opposition in Australia. Best known for bearing a passing resemblance to a potato and once demanding that a homophobic song get played for balance when a football halftime show performed 'Same Love'. His reputation is so bad that if you told an Australian that Dutton's favorite pastime was drowning puppies, they probably would believe you.
And to prove our point, here's the best headline a friendly newspaper could come up with to try spin his image:
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The third thing you need to know is that in Australia we have a national holiday called "Australia Day" which is basically a scheduled day for everyone to get into a giant argument.
This is because for the last 30ish years it has been held on the anniversary of the British claiming the land around Sydney as a colony which was:
a) More the founding of an English prison then the founding of Australia, and more importantly
b) from the perspective of the people who were already living here, kindof a very shit day
Now not everyone agrees on this, and even those that don't 'celebrate' will often still have a get together with friends, but it can't be denied that we've shifted a long way from the days when the country used to celebrate Australia Day by kitting ourselves out in Aussie flag budgie smugglers, drinking enough beer to drown Harold Holt, and partying like it's 1789.
(Now a brief break for a real photo of Peter Dutton at a press conference)
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Good luck sleeping tonight. Anyway back to the story.
As a result of this shift away from the trend of showing your patriotism by wearing Australian flag underpants, this year Woolworths decided that they were no longer going to be rolling out their box of southern cross thongs - on the grounds that "this kitschy shit never sells" and they are far too busy with more important things like blaming price gouging on inflation and installing self-checkout machines that think your canvas bag is a crime against humanity.
Never a man to miss an opportunity to act like a massive twat, upon hearing that Woolies had dumped their flag merch, Peter Dutton rushed onto the airwaves to declare that Woolworths had "gone woke" (paging 4chan circa 2009) and called for the country to boycott the store, a story which Australia's media have gleefully put on loudhale for over a week now in order to drive outrage clicks.
We at this point remind you that Woolworths is a company which, as we previously mentioned, basically has a monopoly on selling food in this country. Not exactly something you can boycott.
(Another real Dutton photo break)
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Needless to say Dutton's dumbass plan did not immediately put Woolies out of business, however the relentless media campaign by Rupert Murdoch's minions did result in a bunch of innocent low-wage floor staff being harrassed by The Dark Lord's fanboys and a few Woolies stores were graffitied.
Allegedly being the 'free market' guy, Dutton also kindof snookered himself by demanding the free market not decide the fate of Australia day, but logic was never one of his strong suits.
Anyway, in the end we're just going to keep having this dumb circular argument every year, fulled by a media who love fanning the flames, until a politician has the guts to shift the date to May 8 (pronounced m8), and everyone promptly forgets this was ever a thing.
All in all, that's the long and the short of it. As a final touch we'll leave you with this real tweet by Opposition Leader Peter Dutton, in all its batshit glory.
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We look forward to the absolute dumpster fire of comments this post is going to generate - as is the Australia Day tradition.
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the-asexuality-blog · 10 months
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Just to make my position on the subject of Crab Day clear, since word is going around that the idea came from a highly objectionable person, I’m going to quote rather than reblog @skaldish:
This I agree with. I've seen other posts go around about it, so it wasn't just that one person.
But to make it clear, I'll take the time to explain to people why participating in Crab Day (and financially supporting Tumblr in general) is important:
It's unfortunate, but in this day and age, large websites like this one can't function without an exorbitant amount of income. For other social medias, the bulk of this income comes from Business-to-Business (B2B) transactions, often in the form of selling user data.
The thing y'all need to understand is that wealth is VASTLY different in the B2B economy than it is with B2C (business-to-consumer) economy. In fact, this is a huge reason why we're in an economic crisis...because the US is a nation with two economies, and the power of the dollar is astronomically different between the two of them.
Tech's standard of wealth is based in the B2B economy. Because Tumblr is in the Tech sector, it needs to play according to Tech wealth. Unfortunately, the way you earn Tech wealth is by selling Tech-related B2B products, and for social media websites, that product is user data.
It's a competitive market that sets a new standard of rotten with every transaction. In order to acquire data that's more valuable than your competitor's data, you have to be less ethical about how you source it...and also be willing to cross moral boundaries in regards to who you sell it to.
If Tumblr finds no other way of sourcing income, they have no choice but to participate in this data market or shut down.
However, Tumblr is the home of the secret third thing. In this case, this secret third thing is to work with the community rather than exploit it.
(That's what it looks like to me, anyway. I nether trust nor doubt Tumblr's words; that's not what's winning me over. Instead, I'm curious to know where they plan to go with this, because this is unusual as far as business practices go and I think it would be cool if they're trying to set a more holistic precedent for the social media of the future. I won't be able to see that conclusion if they go bankrupt though.)
So yes, participate in Crab Day. Just because one unpleasant person also condones it doesn't mean it's a bad idea.
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369ecommercenews · 1 year
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369 News - The Best Sources for Ecommerce News and Information
369 News – The Best Sources for Ecommerce News and Information
Ecommerce News – Staying on top of what’s going on in the ecommerce industry, as well as learning about new business models, strategies, and tactics, is important to success. Depending on your particular role and interests, you may be interested in the latest news about eBay, Amazon, Alibaba, or other ecommerce marketplaces. Or maybe you run your own ecommerce store and want to improve your…
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starkidmunson · 5 months
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damned if i do (give a damn what people say)
It seems Steve Harrington is back off the market
The latest news on the pop star’s love life comes mere weeks after word of a fallout with longtime beau, journalist Nancy Wheeler. While neither party has confirmed the rumors, many of Harrington’s closest friends have hinted at the end of the relationship in interviews and on social media.
One thing everyone failed to mention, however, is that Harrington appears to have moved on and is now dating Corroded Coffin front-man, Eddie Munson.
The two have been friends for years, tracing as far back as the early 2010s, though it’s difficult to put a pin in exactly when they met. Neither are particularly vocal about their personal lives and often change the subject when the other comes up in an interview; a diversion tactic they’ve been playing for years.
Still, the alleged new couple has been spotted around some of Harrington’s favorite Manhattan hot spots several times over the past week.
The rockstar has a bit of an edgier vibe than Harrington’s usual flings; more outspoken and unpredictable than the ‘type’ Steve has typically shown an interest in; at least publicly.
Only time will tell if “Steddie” (so dubbed by the fans in support of the relationship) is true… and if they’ll last.
_____
“I can’t believe they think I’m dating Eddie,” Steve grumbled into the pillow on the floor of his hotel room. With a huff, he turned his head and looked off to the wall on the far side of the room. “I mean, it’s crazy that I can’t go out to dinner with anyone besides you and not be on a date.”
Robin leveled her foot to the center of his back, before shifting her weight onto it, then grinned in satisfaction as Steve groaned and his back popped loudly in several places. “It’s not like it’s that surprising. The tabloids went feral over you and Nancy breaking up after they were convinced you guys were already secretly married.” She shifted her weight back off him, dropping to sit cross-legged beside Steve. “Plus, it’s not that much of a stretch.”
“What’s that supposed to mean?” Steve asked, pushing himself up until he was sitting with his back against the wall, leg stretched out against Robin’s.
“It means you two have never looked at each other the way friends do. It makes sense that they’re picking that up.” Robin shrugged, brushing off her comment like it wasn’t shattering part of Steve’s bubble.
“We look at each other totally normally!”
The look Robin leveled Steve with had him pushing himself up off the floor and making his way toward the bathroom.
“I don’t have time for this right now, I need to start getting ready, but we don’t do anything normal friends wouldn’t because that’s what we are, Robin!”
“Are you trying to convince yourself of that, or me?” Robin asked and sighed heavily when Steve slammed the bathroom door closed in response.
It was only about five minutes before there was a familiar knock at the door; three in quick succession, followed by two after a short pause.
“I think we need to talk, sweetheart,” was understandable, despite being muffled by the door, before Steve was racing out of the bathroom to beat Robin to undoing the locks and letting Eddie in. “Why didn’t you tell me we’re dating?” Eddie asked through a pout, leaned against the doorframe.
Steve rolled his eyes and moved out of the way, letting Eddie follow him inside, before pointing at Robin. “See! Very much not dating!”
“Well,” Eddie started, teasingly, only to get hit in the face with a pillow from Steve’s bed. “I’m kidding, Steve. It’s not even a bad thing. I mean, they’re actually being really fucking cool about you being bisexual.”
“Being out as bi doesn’t mean that every person, regardless of their gender, is automatically my love interest just because I breathed near them.” Steve snapped, obviously frustrated despite Eddie’s attempts to ease the situation.
“Hey. Don’t get mean. You know what’s not what Eddie meant.” Robin responded. Steve looked back and forth between the two of them for a long moment, before he collapsed, face first, onto his mattress with a loud groan.
“C’mon, there’s no need to meltdown over this. If you want me to, I can post something about catching up with old friends to try to make it go away.” Eddie offered, gently, sitting down on the opposite side of the bed from Steve.
It took a long beat, but Steve eventually lifted his head from his pillows and shrugged. “I don’t want to make you do anything like that. It’s fine. It’ll all work out in the end. I'm just having a weird day, I guess.”
Eddie raised an eyebrow, and when Steve didn’t elaborate, he turned his head to Robin, who shrugged.
“Nancy texted him this morning asking to not talk about her at shows and he’s been in a sour mood about it since.”
“Robin!” Steve groaned, pressing his face back into his pillow miserably.
“Have you been, though?” Eddie asked, confused. “Talking about her, I mean? I thought I was doing a decent job at getting the highlights and I have no memory of you dropping anything profound about you and Nance on any crowds.”
“Not directly,” Steve spoke into his pillow, before turning his head and staring at the wall as he answered. “I made a few comments about my songs. How to get someone back. How to gaslight someone into thinking you love them before letting everything go at the drop of a hat for one of your best friends.”
A silence settled over the room for a moment, before Eddie burst into giggles, which set Robin off. Eventually Steve joined in, turning his attention to the two of them with a heavy sigh.
“I guess I was an asshole about it, huh?”
“I think it’s justifiable.” Eddie offered, to which Robin nodded in agreement as she started toying with Steve’s hair. “If you feel like you’re going to say something about Nancy, you could always say something to me instead. Really confuse the shit out of everyone.” He teased, but Steve beamed.
“Wait, that’s actually a great idea.”
Robin looked apprehensive, holding her hands in the air. “Steve, you remember you just freaked out about this, right? And now you’re going to play into it? Publicly?”
“It’ll be fun. I’m not gonna say anything directly about Eddie. But just. References. And then we can watch the fans lose their shit on TikTok later.” Steve reasoned with a grin, and Eddie smiled back at him.
“I promise to spend the entire show dancing my ass off and singing along. For the bit.” Eddie said, his hand over his heart.
“You do that anyway, you’re just usually backstage.” Robin pointed out, and Eddie rolled his eyes.
“Well, obviously, I have to join you and Dustin in the family tent tonight. Duh.”
“Yes!” Steve agreed with a laugh. “This is going to be so much fun!”
“You’re both psychotic.”
_____
“Indianapolis, you're making me feel awfully special tonight.” Steve bit at his lip as he looked around Lucas Oil Stadium to thousands of people screaming back at him. “This is as close to a hometown show as I really get these days, so thank you for always making sure to remind me how special of a place home is.”
The music started to pick up again, but Steve kept talking. “I kind of spent the last few years coasting by without anyone paying too much attention, but now that I’m back on the road, everyone’s suddenly deeply invested in my life, and it's strange to be back so close to somewhere I called home for so long, in the same position I was in five years ago.” He ran his fingers through his hair, before huffing out a laugh.
“But you guys, you've always been there. Unwavering in a way I will never be able to express my gratitude for.” he paused to glance around the crowd again, grinning as they cheered. “Not many people can say the same, you know?”
“Where is he going with this?” Dustin asked, leaning close to Robin, who shrugged, trying not to have a visible reaction. There were always cameras on them in public like this. Any reaction would be taken out of context and exaggerated.
“Did you see the tabloid rumors about Eddie and Steve?” She replied, and couldn’t help but smile as Dustin’s head whipped back forward to Steve.
“I mean, there’s Robbie, the kids I used to babysit. And, uh…” he trailed off, which Eddie took as his cue to move to the front of the family tent. “Maybe someone else. This one's for you.” Steve said, leaving the “you” ambiguous enough to be open for interpretation.
Eddie, hamming it up, made a heart with his hands, before immediately starting to headbang along to the love song next in the setlist.
_____
In a surprising twist, Dustin managed to wait until the security team had moved them out of the crowd and behind the stage with the crew nearly two hours later before his outburst.
“What the fuck?!” He asked as soon as the were away from the crowd. “Why are you two playing into this? It’s just going to get more headlines and attention on the two of you, which neither of you usually like!”
“But it’s different if it’s on our terms.” Eddie responded, not even looking up from his phone as he answered Dustin.
“Is it, though? Is it really on your terms if it’s not even true?” Dustin sounded exasperated, and while Robin could relate, she was planning on sitting this one out until Eddie shoved his phone into her face.
“It’s already on TikTok. 4 videos in.” He said with a grin as Robin watched Eddie make a hand heart toward the stage before his hair started flopping all over as he sang along. The clip was captioned “steddie is real!!!”
“So you’re proud you’re deceiving fans?” She asked, which made Eddie’s grin fall.
“Don't be so dramatic,” Steve called as he approached from the stage exit. He was covered in sweat and still in his performance clothes, holding a half empty water bottle. “It’s all in good fun. They never need to know if it was real or not.”
“I think you’re downplaying this by a lot. What happens the next time one of you is seen out on a date?” Dustin pressed, and continued despite the way Steve rolled his eyes. “I mean it, an honest to god date. People are going to lose their minds, trying to figure out what broke up Steve and Eddie, when you were never even together in the first place! They’ll turn you against each other, they always do. And if you weren’t dating, isn’t that just as bad of a look?”
“Woah. Henderson. Chill. It’ll be fine, man. You’re WAY overthinking this.” Eddie said, before he grinned at Steve. “Could you see my hand heart from the stage?”
“I could. Did you catch the wink I sent your way at the end of the song?”
“I did, nice touch! I patted my hand over my heart, so maybe that’ll end up on social, too.”
“I’m going to throw myself into the White River.” Dustin groans loudly, to a round of laughs and elbow nudges.
_____
Steve could pinpoint the exact moment things finally felt out of hand two weeks later.
He was getting ready for the show that will wrap up his first weekend at his “home away from home” in 5 years when Eddie texted him about being late to that night’s show.
It shouldn’t have mattered.
Eddie had missed the last two shows in Chicago
It shouldn’t matter.
Eddie’d been there, religiously, at the 4 shows before Chicago on the tour, and 6 others before that when his band wasn’t playing their own concerts. Steve even made 3 trips of his own to Corroded Coffin shows, around his own obligations.
But it still made him frown at his phone for a moment too long. Long enough Robin caught him.
“More headlines about Steddie?” She asked, slipping the phone from his hands before he could stop her. When she read over the message, though, her expression softened. “Oh, Steve, I’m sorry.”
“It’s no big deal.” Steve rushed out, snatching his phone back and shoving it into his pocket. “It’s fine. I’m not upset, there’s no reason to feel sorry. Besides, he just said he’ll be late, he didn’t say he isn’t coming.”
“Would you be upset if he wasn’t coming, then?” Robin asked. Steve glared daggers at her, and sighed when she held her hands in the air, feigning innocence.
“I don’t know.” He mumbled, honestly.
___
The intro tape was just about to start as Steve was making his usual trek toward his starting point, when he heard someone running and calling his name from behind him, rather than out in the crowd. He paused and turned, to see Eddie rushing toward him.
“I’m so sorry, I just wanted you to see that I made it before you went on!” He was out of breath, his hair more wild from running than usual, and Steve…
Well, frankly, Steve was tired of pretending like Eddie wasn’t the hottest person he’d ever seen.
So Steve met Eddie halfway, threw his arms around his neck and pressed their lips together in a move Eddie seemed to have anticipated because he wasted no time returning the favor.
It was only Steve’s cue music that had him breaking away, biting at his lip and grinning at Eddie, who grinned back at him, before using the hands he’d placed on Steve’s waist at some point in the interaction to turn Steve toward the stage.
“Go, before you miss the start of your own show, superstar. I’ll still be here after.” Eddie said.
“Promise?” Steve called over his shoulder as he made his way toward the stage’s catwalk.
“Cross my heart, big boy.” Eddie drew an x over his heart for dramatic effect, then laughed and ran his fingers through his hair as he watched Steve run to make it to his place on time.
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Thinking about bodyguard!Miguel O’Hara who insisted on waiting for you in the corner of the room while you did the table reading, rather than go wait in the car or around the lot like the rest of the cast’s personal security did.
Bodyguard!Miguel whose eyes never left your presence, it took you a minute to shake off the feeling, you always felt his eyes burning holes into your back when you were doing something and he couldn’t be right next to you. But after a while, you finally got yourself into the groove of the script material.
Bodyguard!Miguel who-despite mentally checking out ten pages into the script-was still able to pick some stuff up. It was a romance, he wasn’t surprised, since romcoms tend to sky rocket careers these days.
It was a period piece. Your character, who was named Anastasia, was a princess who was coming near the time where she had to be married off to someone else at a neighboring kingdom to be crowned as their queen, the problem is, that your character’s heart already belongs elsewhere, in the hands of one of the royal guards who worked in the castle.
That was all Miguel had really picked up.
Bodyguard!Miguel who finally tones back in when the reading was finished, hearing the head director tell everyone about how they’ll be receiving their schedules through their managers, before dismissing everyone (not before having everyone sign his copy of the script so that the marketing team can post it to social media later).
Bodyguard!Miguel who was about to make his way towards you so he could escort you home, but stopped when he saw your coworker who plays the love interest , Peter B. Parker come up to you to properly introduce himself.
“Why hello Anastasia.” Peter said as he came up to you with the friendliest smile you’ve ever seen, to which you quickly returned, both of you shaking hands with your free hands as the other held your respective scripts.
“Sir Tristan.” You giggled, calling him by his character name, before pulling your hand out from his. “I’m excited to work with you, I hope you feel the same.”
“Of course I am! Always ready to act with new and fresh faces-“ his phone starts to ring in his pocket, cutting him off, taking out to read the screen before looking back up at you. “I gotta take this, but I’ll keep in touch, I’ll have my manager send you my number in case you ever want tips, or to run lines over.” He told you, tucking his script under his armpit, giving you a quick wave before slipping out of the (now mostly empty) room, answering as he left.
You finally turned and headed to Miguel, who was now waiting by the door, arms crossed over his chest as he watched you. Neither of you spoke until you were in the parking lot, that’s when Miguel finally broke the silence.
“So… Parker huh?” It was obvious Miguel had to be a bit familiar with Peter’s work, who wouldn’t be though. He was a big star at the moment, having just come off from the Spider-Man films. Still, you weren’t sure what he meant by that, but you nodded and let out a small “mhm” anyways.
Part 1<
Part 3<
Not proofread.
Word count:500
Taglist: @famouscattale @strawberryjuice9 @loser-alert @maomaimao @franceseca-the-1st @mcmiracles @mangoslushcrush @queerponcho @yournextbimbogf @tinybirdhideout @reader-1290 @laysmt @migueloharasoulmate @miguelzslvtz @scaleniusrm @xerorizz @enananawoah @messicampeon @anastasia1972 @lauraolar14 (if you want to be added click here, it’s easier for me then asking in the comments☺️)
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kelluinox · 3 days
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Current mood as an anti Russia Russian jew:
- Watching western college kids spout the same propaganda you heard on channel one growing up
- Hearing chants of "Death to America" and seeing the destruction of the American flag and whispering "of course" to yourself because you know exactly where this rhetoric came from and who sponsored it
- Watching the world waste its time on a democratic country fighting back against terrorists instead of paying attention to the real evil in the world like Russia, Iran, or China, because... antisemitism is more entertaining and you guys haven't been allowed to kill jews in a while I guess
- Being frustrated by the protests because nobody exerted this much energy on Ukraine and everybody has already forgotten about Ukraine and it's so painfully obvious that you all just hate jews
- Remembering the time you sat in class and had to listen to your professor say shit like "America is the greatest evil", and "America is committing modern day colonialism through globalization and global market" and then comparing that rhetoric to that of the brainwashed western college kids'
- Being terrified of the upcoming 9th of May because you have no idea what kind of shit your country will pull on the 9th of May
- Being very familiar with Islamic fundamentalism because you live near Chechnya and for as long as you remember you have been witnessing the murder of human rights' activists, attacks on lawyers, and young women and girls trying to escape families who promised to honor kill them, mutilated them or poisoned them with medicine - some successfully crossing the border to Georgia but many more being dragged back to Chechnya from where they were hiding in Moscow and St Petersburg to their deaths
- And then watching the west pretend that there is no extremism or problems because then you will be called a bunch of names and obviously that's very scary 👍
- Realizing you have nowhere to run because the west has been thoroughly infiltrated and is digging itself a grave and hasn't stopped doing so for 8 months now
- Losing friends because they either fell for the propaganda and don't see the danger you see so clearly, or they are too cowardly to call out the mob and lose followers on social media. Even though losing followers will be the least of your fucking problems when you lose your democracy and freedoms
- Being furious 24/7 because more sane people aren't standing up, again afraid of the mob and losing their social media status
- Honestly just expecting to be bombed by now
489 notes · View notes
saintobio · 7 months
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sincerely yours. (8)
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↳ gojou satoru/reader
when a twist of fate led their marriage to the path of a quintessential tragic romance, two past lovers go through another series of experiences on love, heartbreak, identity, illness, and trauma along the road to a happily ever after. 
genre. heavy angst, amnesia, modern au, 18+ 
tags/warnings. profanity, mentions of cheating, implied suicide attempt, toxic relationship, explicit smut
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series masterlist -> episode nine
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9:21 AM.
Tap. Tap. Tap. The sound of your index finger drumming a slow and steady cadence against the table was nearly in perfect synchronization to the tick tock of the clock above the wall behind you. An icy, uninviting atmosphere was the best way to describe the current situation inside the conference room at this time of the morning, with the gelid detachment between the boss and her employees as you built a wall—an impenetrable wall—around yourself to keep the inner turmoil you had in your head. 
So, you listened. You succumbed to silence as a result. 
“I’d like to present this new idea that we, along with the ecommerce team, have come up with to increase engagement on our website.” Even as the marketing manager started to speak, you remained frigid. “We did go through some feedback that people have been posting online and they’re mostly saying that the current web theme is too plain and that they’re hoping to see a more engaging website, so we would love to propose some ideas that could improve Hearte’s overall online presence. We know that keeping the brand’s look consistent is very important, especially now that Hearte is still establishing its own name in the fashion industry, and we have currently done a phenomenal job with our brand style. However, as the online website is our visual storefront, not only is its functionality critical, but we also have to ensure that the web design is in line with our aesthetics.” 
9:26 AM. 
You leaned back on your chair with your arms crossed, looking up to speak to the manager from across the conference room. “Let’s keep the unnecessary introduction short and just go straight to the point,” you strictly announced, receiving curious eyes in return as it was their first time seeing you becoming all stern and unamused. Such an odd sight to see from a boss who used to have the brightest of sunshines reflecting on her smile. “What’s the proposal?” 
The marketing manager cleared her throat and moved her presentation onto the next slide. “Yes, Ms. Y/N. So… uh, based on the data that you can see on the screen, our online sales increased by 15% for the past two weeks, but we still have about 10% of shoppers abandoning their shopping carts. Earlier this week, we set up email campaigns and social reminders to decrease our abandonment rate and urge shoppers to return to their carts. While working with the IT team, we did some A/B testing to determine which version would drive our business metrics. We’ve also reached out to The Society Management and added Kendall Jenner to our PR list so that possibly, in the future, we can get her as a model for our landing page and attract the western market,” she continuously explained in a manner to convince you of how much effort their department was doing to increase Hearte’s sales, “But what we believe could bring a tremendous improvement on our website engagement is by introducing style guides. This will capture the interest of the audience now that they can mix and match some outfits based on their own style, and—”
9:32 AM.
Sigh.
“Ms. Ono, I have to be honest, but I expected more from you,” you cut her off by leaving a frank comment on her presentation, “Fashion brands have been doing style guides for years. You make it sound like it’s unique, but it’s nothing new. How sure are we that it will actually bring a dramatic improvement on our website engagement? I doubt most of them would even browse through it.” 
“Well, uh…” The marketing manager faltered, glancing at the head of the social media team for some help, which she didn’t end up receiving. “I think it’ll work the way we want it to as long as we introduce engaging copies that make buyers fall in love with the designs.” 
“You think?” You criticized her word of choice. “Ms. Ono, I gave you enough time to brainstorm with your team, so the moment you step inside of this conference room, you should have prepared whatever strategy you had in mind. I don’t settle for ambitious words like ‘I think’ or ‘I believe’. I want to hear a proposal that’s original, unique, and captivating. I want you to be a hundred percent sure that you know what you’re doing before you waste everyone’s time like this. Do you understand? Am I being clear? I want a proposal that would definitely get us somewhere and not just by assuming we will.” 
Were you being too harsh? They said that the fashion industry in itself was harsh, so what was so surprising about seeing you being strict, candid, and business-like? This was the nature of your job. This was normal. 
9:47 AM. 
Very timidly did Nobara raise her hand beside you to chime in on the discussion. “I know I’m not in the position to make suggestions, but…” She pressed something on her laptop before carefully sliding it to your side of the table, showing you what appears to be a classic early 2000s ‘dress-up game’ with a base model and a selection of outfits that were inspired by your designs. “I just wanted to show you this, Ms. Y/N. I do agree with Ms. Ono’s idea to introduce style guides, but maybe we can do it in an interactive way. I know the dress-up game idea may look childish and unsophisticated, but I was kinda hoping that we can just make certain adjustments so that it could match Hearte’s classy and simplistic style. We can have base models in different body types and skin tones to show our brand’s diversity, then we can have shoppers try dressing them up using the outfits on our current collection. That allows them to easily visualize how the pieces would look on a certain skin tone and body type.” 
The way everyone else in that conference table looked at Nobara was very obvious that they were expecting you to reprimand her for even having the guts to offer such a farcical idea. What does she know? They were probably thinking that. You’re just an intern. You knew they were saying that in their minds. On the other hand, you surprisingly liked her proposal and enjoyed the unique idea of introducing it to the website because her proposal actually did make sense. People would be curious, people would try it out by interacting with the website, and that means the engagement would rise up. 
“I like that idea. We can go with that,” you said, sliding the laptop back to her while nodding at the marketing and social media managers, “I need the team to discuss Nobara’s idea further and polish it thoroughly before we can start adding it onto the website. Make adjustments as needed and ensure that everything is still in line with our brand. If you notice any flaws with this proposal, you can flag them with me and I’ll review them.” 
9:54 AM. 
Just as you were about to wrap up the meeting, a certain someone entered the conference room in haste—panting out of breath with her long, wavy hair and creased red pants. “I’m so sorry, I’m late.” 
Her casualness made you clench your jaws tightly, fueling the fire to your already terrible day. You could no longer stop yourself from unleashing your rage as you looked up at her with a critical squint. “Ms. Hirai, what time’s it?” 
“It’s ten, I know. I’m so sorry,” she repeated her apologies and paid an apologetic bow to everyone in the meeting room, “I’m sorry, everyone. I was caught up in heavy traffic today.” 
You let out a silent scoff and ignored her compunctious act. “How long are we gonna keep using that excuse, really?” you questioned her, earning the intrigued eyes of your employees who were all sensing the sudden tension between you and your best friend, “As the fashion merchandiser and my second-in-command, you should’ve been here in this meeting with me, but where were you? You anticipated that there would be heavy traffic, yet you couldn’t be responsible enough in coming to work early knowing that we have a meeting? Or was it because you’re too busy doing other things so you’re no longer interested in showing up to work on time?” 
Akemi shook her head, contritely. “It’s… It’s not like that.” 
“Not like what?” Your icy stare bored into her. No trace of compassion was present in your eyes. “I’m sure you’re living a very blissful life outside of work and I’m glad you are, but is that also why you don’t bother with anything else anymore?” 
“Y/N—”
“Miss Y/N,” you corrected, “I’m your boss, so treat me like one.” 
Wide, chocolate brown eyes greeted you in response. It was clear that she was at a loss of words and could only repeat her meaningless apologies a thousand times. “I’m really sorry, Ms. Y/N. It won’t happen again.” 
“You didn’t even let me know that you’ll be coming in late,” you continued and ignored the pitiful expression on her face, focusing on her swollen red lips and her dewy, rosy cheeks. She must have had a really good morning to look like a cherry blossom on a spring day. Was she so preoccupied being all lovey dovey with your ex-husband this morning? Did she sleep comfortably on the same marital bed you used to share with him? Your jaw tensed visibly. “You’re just coming in whenever you want. You don’t respect people’s time. You don’t respect my rules. You don’t respect me.” 
Yes, you were overreacting by taking things too personally and it was the reason why you got up from your seat and bolted out of the conference room upon realizing your unusual outburst. You could hear the clicking sound of your stiletto echoing across the corridor as you stomped towards your office, swinging the glass door open and heading straight towards the ceiling-to-floor window to have some peace of mind. Peace? How ridiculous. How could you find peace? You couldn’t even grasp the fact that your best friend was acting like everything was normal. You couldn’t understand why she was rubbing her relationship to your face as if she wasn’t just a placeholder to somebody’s ex wife.
“Y/N?” Akemi’s voice cut you out of your toxic trail of thoughts—your mouth thinning with displeasure while you didn’t bother turning around to meet her gaze. Breathe. You had to breathe and think rationally. “I…I understand you’re really angry right now, but I was hoping we can have this much needed talk.” 
You could feel her reaching for your hand at the height of your frustration and your defensive instinct led you to angrily swing your arm away, accidentally hitting her cheek as you pivoted on your heel to face her. It took two seconds for your eyes to shift from glaring in frustration to widening in surprise after seeing the small cut your diamond ring left on her cheek. “Are you okay?” 
“Y-Yeah, no, it’s fine,” she insisted with her palm pressed onto the right side of her face. “I deserved it.” 
Good lord. What was happening to you? Despite having all these unspoken rage and unresolved conflicts between the two of you, you would still drop everything and be concerned for her. You would still let your walls collapse. You were the villain that couldn’t stick to being a villain. Why? Why did you feel this way? Was it because you knew she wasn’t technically doing anything wrong? Or was it because you were just projecting your personal frustrations onto her? Was betrayal really the issue here? Or was it the huge possibility that she could in fact be Gojou’s one true love? You had thought of this before, but the same questions in your head never stopped. And never did they stop from invading your headspace as you made your way towards the small fridge to grab an ice pack that you soon offered to Akemi, leading her to one of the couches while finally coming into your senses. 
Yet there was silence and nothing but awkward silence when you two sat at a safe distance from each other. 
“I’m shameless.” She was the first one to break the uncomfortable atmosphere. “I know you’re thinking that and I do agree with you. I really am shameless to even look you in the eye right now.” 
You sighed and looked away, only to keep yourself from the furnace of pain that you had been bottling inside. “Stop. You’re making me seem like a villain right now. I’m tired of seeing myself this way.”
She closed her legs and sat humbly, reaching forward to squeeze your hand. “You’re not. You’re not a villain and you never were,” said the same woman you accidentally smacked a few minutes ago, “I understand why you would feel a certain way towards me. I’d even understand if you hate me so much that you wanna murder me. I’m your best friend and I know about your history with Satoru, yet here I am seeing your ex-husband behind your back. I didn’t mean it. I didn’t plan it. I truly didn’t. Even though you’re not together anymore and I’m technically not homewrecking anyone, I’m still putting us—you and I—in a really awkward position. You didn’t deserve any of that and I’m very sorry.” 
At least, she was self-aware. But looking at the brighter side of things, you were getting calmer now that you were hearing her side of the story, though that didn’t stop you from feeling any less horrible. “I don’t really care who you date,” you claimed, adamantly, “And I most definitely do not care who Satoru chooses to date. We’ve been divorced for three years.” 
“It’s still not right that I’m seeing him.” She let her guilt speak up for her. 
And you let your resentment speak for you. “Then, why him of all people?”
“It’s…” 
“Complicated?” 
“Y-Yeah…” 
You decided to keep a straight face. “How did this happen?” 
Akemi looked as if you had just forced her to be on the hot seat because of the apathy on your visage. “It was a drunken mistake at first and we kinda just…”
“I’m not asking about when you two started fucking,” you replied, bluntly. Something you had never done before in your usual sophisticated vocabulary. “I’m asking when you realized you have feelings for him. When did you fall in love with him?” 
She had trouble finding the right answer. “It just happened. I d-don’t really know. Whenever you asked me to look after him, I guess the bond he and I developed from that made me see him in a different light.” 
You disregarded the pain in your chest and let the volcano explode on its own, because her answer only meant that she was already growing feelings for your ex-husband at the same time you were confiding to her about him. That was the worst part of it all. 
“Why do you like him?” you questioned further, “Despite knowing what happened while I was married to him, why did you still end up falling in love with him? If that’s so hard to answer, then don’t think about us or me or our friendship. Just think about the decisions you made for yourself. Why are you with Satoru?” 
Her gaze found the floor. Hesitance. Guilt. Shame. Those emotions were all dancing in her eyes in a complete roundabout. While she took a moment to fully reassess her decision, you weren’t sure if you deserved to still feel hurt when she gave you an honest answer. “When I met Satoru, I didn’t meet the toxic, cheating ex-husband that he was known for,” she said, slowly, “I met a man who holds such a high respect for his ex-wife, adores his son like his greatest gift of all, and values his marriage more than anything else in this world. I met a vulnerable man who isn’t afraid to open his heart to strangers. A man who gave me emotional support even when he’s the one who needed it the most. I… It’s hard to explain, but…” 
Was there really anything left to say? Her point was clear, and your silence while she was speaking was more so because you were trying not to let the tiny pricks in your heart affect you further than it already did. The fullness of her voice and the way her eyes shined when she talked about him were enough to tell you that your best friend had truly fallen in love and you would be cruel to take that away from her. Even from him. They would not have been involved in such an intimate relationship if there had been no attraction between them to begin with, so then… Why did it feel like you were being cheated on? She was no Sera, and he was not the Satoru that only used you for his corporate ambitions. It was just Akemi and Satoru—they were each other’s right person at the right time. The only thing blocking their path to a loving relationship was you. 
You. The irrational and spiteful ex-wife. The ex-wife who always played the ‘victim card’. The selfish ex-wife who wanted all the good things to only come her way. 
Well, god be damned, because you were beginning to confuse yourself with the version of you that wasn’t even remotely like you at all. She was just a mirrored image of yourself that you thought people perceived. 
“You can do what you want.” The moment you spoke again, you were already creating a huge wall between you and your best friend, making sure that there were boundaries that none of you should ever cross now that she had chosen to be with someone you had sincerely loved in the past. It may sound like you were letting go, but truth be told, you just didn’t think that you even had the option to hold onto anything. Satoru wasn’t yours and you weren’t his anymore. You were two individuals living separate lives. “If you wanna be with him, that’s your choice. I don’t plan on intervening. It just… just really surprised me that you didn’t have the decency to tell me at all.” 
Akemi nodded, apologetically desperate. “I understand how you’re feeling and I’m sorry. I really, truly am sorry, Y/N.” Her voice and her countenance did show the genuineness in her plea to be forgiven, but you were too numb to feel anything else. “I hope we can stay friends despite everything.” 
How could you even stay friends in a situation like this? 
First option was to keep pretending that their relationship wasn’t bothering you. Second option was to focus on your own relationship with Toji to the point where everything else just didn’t matter anymore.
Yeah, you thought. You could certainly choose the latter. 
“Our friendship isn’t my top priority at the moment,” was your straightforward response to her, “I wanna focus on my son and his relationship with his father. That’s all.” 
Any regular person would have thought: ‘Wow, Y/N. You handled that well.’ ‘You’re so mature.’ ‘You’re a lot calmer than we expected.’ The thing was, you really did think that you had been way too calm about it. In spite of the scene you caused at the conference room, or the dramatic exchange you had with Akemi in your office, you still handled it much better than one would think. In TV shows or movies, the ex-wife would have dragged the best friend to the ground, slapped her face, pulled her hair, started a nasty catfight, and called her all the terrible labels you could think of. Look, part of you wanted to do that. And the other part of you—the sympathetic, altruistic part of you—thought you shouldn’t do that. You would only look pathetic. 
Of all the negative things Satoru had made you feel over the course of your failure of a marriage, this aftermath was probably the toughest. 
You just weren't in the right state of mind to justify why. 
You also couldn’t justify why you had been looking for unhealthy ways to cope with stress and anxiety. If anyone from your family saw you standing at the smoking area near the parking lot right now, they would have given you an earful of how you must be out of your mind for even putting a cigarette stick between your lips. How exactly could tobacco be good for you? You would say, first of all, that nicotine does in fact cause pleasant feelings to distract you from unpleasant ones. You couldn’t find any other way to relax your mind any faster than one cigarette stick could. Besides, staying in the office and seeing Akemi around was getting too suffocating and you couldn’t afford to have your negative mood lingering in your mind for the rest of the day. One stick wouldn’t hurt. Another one wouldn’t, too. And another one should be fine, right? 
“What the hell do you think you’re doing?” 
The irony. You didn’t even have the time to recoil before the main cause of your stress showed up in front of you, frowning after he snatched the cigarette stick out of your lips. He was quick to throw it to the ground, stomp on it like he would do with your heart, and give you a questioning look that made you scoff at the ridiculousness of this situation. This could be a dream for heaven’s sake. Or a hallucination. There was no way Satoru Gojou would be standing right in front of you just as you were thinking about him.
“Since when have you been doing this?” he questioned again, holding your wrist this time to make you realize that his presence or this interaction wasn’t just a figment of your imagination. It would have been better that way, but the reality was, Satoru was there and he wasn’t the least bit pleased. “I know you’re mad at me and this isn’t the right time for me to chew you out like this, but…” he paused, taking your cigarette pack. “I can’t believe you’re fucking smoking right now, Y/N. Did you get this habit from Toji?”
Okay. Gojou could be way out-of-line sometimes, but this was the apex of it. 
“Don’t bring Toji into this,” you snapped back, shooting him a glare that could easily kill. “What are you doing here?”
You could see how deep his inhale was just by the loudness of his sigh after it. His face showed a combination of yearning, regret, frustration, and pity as if he was deciding which emotion should dominate him more. But among the multitude of emotions that were drowning him right now like a tidal wave, he looked all the more exhausted. Whether it was dealing with you, trying to make amends with you, or simply being around you—you could tell that he wanted to drop his constant need to care for you because it was beginning to tire him out. 
He didn’t really answer your question, and instead, asked one of his own. “Are you smoking because of stress?” he asked, trying to mask the sympathy in his eyes. “It’s bad for you. Set a good example for Sachiro.” 
You’re bad for me, you wanted to say. Why did it even matter to him, anyway? You were nothing more than just a mother to his child. Anything outside that role was completely not his business anymore. The fact that he was even within the vicinity of your office was ridiculous, because you were already having a bad day and his presence was adding further into it. “Don’t you dare talk about setting a good example to my son like you’re so righteous yourself.” 
“Y/N, come on.” He reached for your hand once more as if trying to show how much he cared or how worried he was with what you were doing to yourself because of him. “I don’t want you to—”
“Keep your fucking distance, Gojou. You’re not in the place to give a damn about me anymore,” you raged, withdrawing your wrist and breathing heavily as you tried to keep yourself from further exploding. You would have. You were so close to cursing him off, but you saw the flash of pure shock in his eyes, and that was how you realized what you just did. All these violent reactions, these unusual outbursts—these were not you. This was not the meek, soft-spoken ex-wife that he was once married to. 
“Toru?” 
Unfortunately, Gojou no longer had enough attention span to listen when he looked away, only to turn to his new woman with a genuinely worried expression painted on his face as soon as he saw her coming out of the building with a hand on her cheek. You realized that he was actually here to pick her up and was doing everything that a caring boyfriend would; checking every inch of her face to see how bad she was hurt and asking her what happened and whether she was okay. You didn’t know how to react the moment he turned back to you with his tired, yet passively accusatory eyes. “Did something happen?” 
You knew that his question actually translated to: ‘Did you slap her?’ With your thorough knowledge about his acquired trauma from physical violence, you felt the sudden need to clear your name, but you didn’t know if you should be grateful that it was already your best friend who did the part in doing such. “Nothing happened. It was an accident.” Her tone was almost begging before she started tugging his arm. “Let’s just go, please.” 
Satoru didn’t want to let it go, but decided that it was best to just leave it be as he glanced at you with a slightly detached gaze. “I’ll see you in a couple of days,” he reminded, referring to the dreaded New York trip together with Sachiro. 
A conflicted look from him and an apologetic gaze from her. That was all that you received before they got inside the car and left you alone and miserable in that parking lot. You watched his car fade into view with her on the passenger seat and him probably holding her hand as he drove through the street. Just when you thought you could actually stomach the sight of him and her together, it would be a big fat lie to say that it didn’t sting. It stung worse than the times he ran after Sera than to stay behind with you. Worse than when he used to treat you like a mistress rather than a wife. 
You must be going crazy, indeed. Who in their right mind would cry over her ex-husband in the middle of the parking lot? Why would you even shed tears when you were the one who wanted him to find someone else and move on? This was becoming a never-ending loop because you were letting yourself be affected by it. It shouldn’t be that way. Never. 
“Toji.” You were doing your hardest to conceal the weakness in your voice as you pressed your phone into your right ear. “I-I need you… right now. Please.” 
“Hey, I was just about to pick-up Sachi from daycare. Is everything okay?” 
Wiping your eyes, you looked at the dull skies wondering if the universe was trying to reflect all these emotions running inside of you. “Yeah… Can you come soon?” 
He didn’t really hesitate to answer, quickly understanding that he had to drop everything else right now and be with you. “Alright, I’ll be there.” 
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Satoru was conflicted, but he didn’t know what exactly made him feel that way. Was it because he saw you smoking in the parking lot? Or was it because he could tell that you gave Akemi a tongue-lashing after catching her half-naked at the penthouse a few days ago? Either way, both options were not very you. And he couldn’t understand why you were slowly starting to look less and less like the person he knew, which was confusing on his part because you had been adamant on telling him to forget about you. You were rigid on your decision to not let him enter your life as your husband for the second time around. He told you he still loved you, but you said you loved another. He told you he wanted to work things out and make your family complete again, but you said you were already doing that with someone else. Gojou knew his hands weren’t clean and the reason you may be acting that way was because out of all the women he could have been with, it had to be Akemi Hirai. Your best friend. Your confidante. Your business partner. She was a territory he shouldn’t have crossed, yet he did. 
But, at the same time, she was the only person who had been there for him during his lowest. She was the company he needed when his heart was the loneliest. He couldn’t even remember the amount of times she came to his aid when he was crying over his memories of you, memories that he could no longer hold onto. Akemi brought peace to his heart, and if there was anyone else he could be with, it would be her. 
It was becoming more and more clear to him how he felt about her. 
Although, voicing that out loud was a different story. Keeping it in his thoughts was for the best because he didn’t want to lead Akemi on. She didn’t deserve that nor did she deserve to feel like a substitute for someone else. He wanted to be a hundred percent sure about being with her before he could fully confess his real feelings for her. It could still develop through time, perhaps far better and more passionate than what he was sharing with her right now, but until then, settling for what they had at this moment in time was for the better. What was important was that both parties were clear about diving into this relationship. 
He wasn’t ready for commitment and she understood that. She was willing to wait for him. She was helping him move on in the least painful way. Where else could he meet such a person like her? 
She was gentle, motherly, sensitive, and intuitive. She was classy and sophisticated. She knew how to dress nicely. Her nails were always clean and pretty. Her smile was very charming. Her laugh, endearing. She was the perfect woman anyone could have. 
“Why’d you suddenly want to go to the mall?” she asked, intertwining their hands together as she looked up at him with her beautiful doe eyes. Her question made him cut out of his trance, remembering that they were strolling around the galleria. 
He touched the small wound on her cheek as if stroking it could make it heal faster. “Nothing,” he said. “Just a last minute idea.”
Truthfully, Gojou wasn’t sure why he had brought her there. All he knew was that he had a lot going on in his mind while he was driving through the city and the next thing he knew, he was already pulling up at the galleria out of his natural instinct. But since they were already there, he might as well buy her a little something. Anything. And then his eyes caught sight of Chanel as if the high-end boutique was pulling his feet with such gravity that it led him to go inside the store while hand-in-hand with the woman next to him. 
“Mr. Gojou, how are you?” 
Right. The staff knew him so well, especially for the amount of times he had been there with his ex-wife when you two were still married. 
“Are you looking for anything specific?” One of the familiar ladies that used to assist you approached him with a lingering stare towards Akemi. “Perhaps for your…?”
He cleared his throat. “Yeah, can you… uh,” he turned towards the rack of tweed sets, “Do you have any new collections?” 
“Yes, absolutely,” said another lady, “Right this way, sir.” 
It was easy to notice how the staff were exchanging glances at the sight of Satoru and Akemi together, but his mind was far too distracted by the nostalgia of being in that place alone to even care about his surroundings. All he did was look back at Akemi and encourage her to try out the newest collections that they had, thinking that she was oblivious about what was going through his head. “You go and pick whatever you like.” 
Although she was clearly not used to it, Akemi did eventually try on some of the outfits he specifically had chosen for her. They were Chanel’s signature tweed sets that he always found to be very elegant, and he definitely wasn’t wrong that they would suit her when she came out of the dressing room to show him how the clothes wrapped her small frame perfectly. 
He could see your smile through her face, your excitement when you tried the outfits on, and the shine in your eyes when you looked at yourself in the mirror. Except, Gojou had to remind himself that you weren’t her. That his mind was just messing with him. 
No, this was wrong. Why was he thinking about you while he was with her? 
He had to have some sort of distraction. Something so tangible that all of his senses would go numb. 
The one way he was able to overcome that dilemma was by sharing yet another steamy exchange with Akemi later that night. He couldn’t remember who initiated first, but it must have been the equal desire that they had for each other when they dove straight into a heated makeout session the moment they stepped inside his bedroom. One thing led to another. First he was kissing her lips, then her collarbones, then her inner thighs—devouring her completely with his lust-driven actions, doing the most by pleasuring her body using his own. 
She was a giver just as she was a receiver. Not that he didn’t expect her to be so experienced when it came to sex, but she definitely knew what she was doing without any guidance from him. Perhaps he just wasn’t used to it anymore. Perhaps he had just forgotten how it felt to have sex with someone who didn’t rely on him to initiate the next steps they should do. Fuck, he couldn’t even remember the last time someone stared at his eyes while putting his hardened member inside her mouth the way she did. She knew her power over him while at his most vulnerable state, ruining his masculine ego and destroying it with her own feminine pride. 
And in the midst of their intimate session, Gojou was zoning out while he was sliding a condom across his shaft, ready to enter her from the back. His mind was giving him a flash of memory, not a distant but recent one from two days ago.
“I still can’t believe you did that, Mom. You’re being ridiculous.” 
His mother wasn’t exactly showing the slightest hint of regret on her face despite knowing full well that sending the custody claim almost made you lose your mind. She was keeping a straight face as she sat on the barstool next to him, taking a sip of wine from her glass while he, on his own, was downing a glass of scotch. “She had it coming.”
Satoru sighed his frustration away. “Don’t do that again or today’s the last time you’ll ever see me.” 
“What are you talking about?” His mother frowned. “Who was there for you when you were trying to end your own life because of the lies she told you, huh? You’re feeling bad for her now, but did she feel bad for you back then? You missed three years of your son’s life because she was being too spiteful towards you.” 
He had never met someone more stubborn than his own mother, but maybe this was a clear sign for Satoru to realize where he must have acquired that one similar trait of his. After all, people always made it seem that he was more like his dad even though he despised being compared to his father. To say that his mother was a complete angel was a lie. But neither was he. “Whatever, just don’t… Just leave Y/N alone. She’s still the mother of my child and I don’t want us to keep fighting. At least, for Sachi’s sake.” 
His mother finished her glass of wine before turning the stool towards his direction. There was a minute of silence that passed between them before she spoke again. “I just don’t want you to get back with her, darling. You two are toxic together.” 
Funny, because he could say the same thing for her and his father. “Well, it’s not gonna happen now. Y/N’s gonna hate me forever.” 
“What, ‘cause she rejected you again?” 
“No,” he countered, shaking his head and chugging all the remaining liquor on his glass. “She knows about the thing I have with Akemi now.” 
Her mouth fell open, gasping as she did so. “Y-You… and Akemi? Are you together?” 
Satoru expected this reaction from her, but didn’t think she would actually be more fixated on his new relationship than the effect it would bring on her ex-daughter-in-law. “It’s not something to be proud of, Mom.” 
“Well, I’m proud of you,” she still stressed that fact, “It’s nice to hear that you’re finally moving on, Satoru. Y/N is not good for you, but I know Akemi will be. I like her and I know she’ll make you a lot happier than Y/N ever did.” 
“You’re still awake?” Gojou let out a yawn as he felt the heaviness of his eyelids telling him that it was time to sleep. He tried checking the time on his phone, but realized that he still had the photo of you and Sachiro as his lockscreen. He wasn’t planning on changing it anytime soon, but considering that Akemi saw it, he was expecting that she would have something to say, yet nothing came out of her mouth. She simply stayed silent while laying on his chest, letting him touch the slope of her naked back as she slightly raised her head to meet his eyes. He had already closed his phone and placed it back on the nightstand. “What, did I not tire you enough?” 
“Shut up.” She hid her reddened cheeks and smiled on the crook of his neck. Her hand was placed on his chest, fingers tracing his collarbones. “No, I’m just thinking about how you’re gonna manage New York and all.” 
Satoru’s breathing was still for a few seconds, keeping his eyes glued on the ceiling as he held her on your marital bed. “You’re scared that the infamous cheater is gonna cheat on you or something?” he joked, a distasteful one, but still meant to ease whatever was burdening her mind. “Not gonna happen even if we’re in an open relationship.” 
“That’s not it,” Akemi quickly replied, denying his claims, “I’m more like hoping that you’ll be patient with her. She gets angry a lot these days and we know we’re the main cause of it, so please. Please don’t try to argue with her, okay? If she says hurtful things, learn to understand her.” 
He wrapped his arms tighter around her smaller frame. Gojou was certain that he was about to doze off soon now that he had closed his eyes and let the exhaustion pull him into a good night’s sleep. “I won’t,” he spoke his words slowly, drifting off to dreamland, “I won’t make her angry.” 
“Okay.” He felt her lips kissing his jaw just before the both of them gradually matched the calmness of each other’s chest. One heart, one soul, two bodies.  “Good night, ‘Toru.” 
In the middle of his sleep, he mumbled, “Good night, Y/N.”
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On the other side of the city, you woke up in the middle of your slumber, facing the handsome face of your fiancé, Toji Zen’in, who had already drifted off to dreamland while holding you in his muscular arms. No wonder people were jealous of you for having such a refined man like him in your bed every night you go to sleep. The thing was, you had no reason to feel discontented with your life since you already had everything. You were wealthier than the average person, you ran a business that you were passionate about, you had an adorable son who meant the world to you, and you had Toji. There was nothing else you could ask for. And if by remembering Sera’s words back then, you would be selfish to ask for anything more because others didn’t even have half the fortune you had. 
So, in that sense, you should be happy. 
You had to be happy. 
You were happy, right? 
“Go to sleep,” whispered a half-awake Toji, stirring from his sleep as he held your waist tighter like you were his comfort pillow. “You alright?” 
Sighing inwardly, you traced the scar on his lips. “You’re so gorgeous.”
His lazy, boyish smile came into view. “I know that,” he joked, closing his eyes as if succumbing into a few more minutes of sleep. “Don’t tell me you’re turned on right now ‘cause I can go all night. Doggy. Missionary. Cowboy. Reverse cowboy.” 
Were you? Maybe a little. And maybe you had to have a distraction from your ‘source of happiness’. 
“That’s very naughty of you, Mr. Zen’in,” you replied, cheeks heating up from his vulgar words. Your hand was finding its way to his toned chest, while his were traveling to the curves of your waist and hips. You could feel him angling his body to make sure he had access to slide your underwear just a little above your knee, gliding his hand along your thigh before letting his fingers touch your sensitive bud. “T-Toji—”
A smirk appeared on his lips. “Hm? I thought you wanted this?” 
You nodded, taking a deep breath. “Y-Yeah, I…” There was no use holding back from moaning because his fingers knew how to move perfectly well, playing with your clit in circular motions before sliding two of them into your entrance. “...Fuck.”
“Feel good?” His hot breath tickled your neck, moving his mouth from your collarbones down to the valley between your breasts. “Wish you knew how delicious you are.” 
Another moan, much louder this time around, escaped your lips when he attached his mouth onto your breast, sucking the round mass with his tongue doing God’s work. You were so high into sexual desire that your back arched on its own, dominated by the pleasing sensation all over your body. You could barely even respond to him when he started asking why your mood had been so down when he picked you up after work or why you still wouldn’t tell him whatever happened back there. 
“It’s nothing,” you replied, disregarding the painful encounter you’ve had with your ex-husband and your best friend. “...Just work stuff.” 
As you closed your eyes, you could feel Satoru’s fingers entering deep inside of you, deep enough to have reached your g-spot and have you moaning wildly. It felt unreal. It felt goddamn out of this world. But since Satoru was familiar with every inch of your body, his touch alone could easily send you to seventh heaven. He was heavenly. He was saintly. That mesmerizing gaze of his paired with his sky blue eyes and messy white hair. His beautiful, beautiful face, watching you beg for him to do more. More. More…
“Satoru…”
The intense feeling suddenly stopped, awakening you back to your senses as you opened your eyes and saw the dark, animalistic gaze of Toji Zen’in. “What’d you say?” he asked in a deep voice. 
Out of panic, you slightly pulled away and shook your head. “N-Nothing. What did I say?”
“I thought I heard you say his…” he trailed off, pulling his fingers out of you and instead, placing a tight grip on your hip. “Did you?” 
“No, no. Not at all.” Your voice came in a hushed tone, looking at his eyes intently. “Why would I do that?” 
He let out an exasperated sigh, falling back into the bed with one arm under his head. “Don’t play games with me, Y/N.”
Desperation led you to climb on top of him, sitting on his crotch before encasing your lips with his soft ones. “I’m not,” you mumbled, kissing him again. “I never did. I promise.” 
Yet, despite your attempts at inviting him for an open-mouthed kiss, he had already lost the interest to engage in sexual activities with you. He didn’t say anything nor tried to argue about the shit that you said, but he did stay silent for a couple of minutes, simply holding you on top of him without another word to utter. It scared you to think what was going through Toji’s mind, but this was also all your fault. Why, in the first place, did you even let your mind imagine that white-haired toxic ex-husband of yours when you had Toji Zen’in in front you? 
Perhaps in this relationship, you were the toxic one. 
You were the poison that could kill the life out of the man who only wanted to love and heal you. 
“Toji, I’m sorry…” 
He held his breath. “Should I be concerned that you’re going on a trip with him?” 
“No, it’s…” Pulling away, you gave him a look of combined sincerity and denial. “We’re just gonna fix Sachiro’s papers, you know that. We won’t even be staying in the same room.” 
Fixing Sachiro’s papers. Dealing with his dual citizenship. Changing his last name to Gojou. Solidifying your son’s identity as the son of Satoru Gojou. That’s all there is to it. All the technical matters. 
“Is he staying at a hotel or are you letting him stay at your apartment in Manhattan?” he asked, although there was no hint of suspicion in his voice. Or at least, he must be good at hiding it. 
You chose to be honest. “I have to let him stay at my apartment,” was your answer, leaning your head on his shoulder. “Only because Sachi wants his dad around all the time. We’re just trying our best to co-parent.” 
Toji’s dry humor took over. “You sure you’re not gonna let him fuck you senseless?” His tone was laced with resentment. “And then you’ll come home to me crying about how he got you pregnant for the second time. You’d better kiss our marriage goodbye if that happens.” 
“What kind of person do you think I am?” you retorted, annoyed by his word of choice as if you were a cheating scumbag. “If he’s gonna get someone pregnant, that won’t be me.” 
His eyes sparked with curiosity. “What do you mean?” 
Deciding between telling and not telling, you figured that the latter would only cause more drama to bounce back at you like a boomerang. “He’s with Akemi.” 
It looked like Toji didn’t hear it right. “Akemi? How’d that happen?” 
“I don’t know what kinda relationship they have, okay?” you snapped, no longer wanting to keep up with this topic further. “I just caught them. They said they’re seeing each other, but it’s complicated or whatever—I don’t really give a damn. But he’s with her is all I know.” 
Toji went silent for a few minutes, unable to determine whether he should find the situation pitiful or humorous. One thing for sure though, was that he found it unbelievable. “That son of a bitch,” he muttered under his breath, smiling in disbelief, “So this is what’s ruining your mood these days, huh?” 
Your eyebrows furrowed in response. “It’s not.” 
“Your ex-husband slept with your best friend. Yeah, I’d be mad, too.” His comment wasn’t really meant to irk you, but he successfully did so. Minus the intention. “Getting mad is understandable, getting jealous is questionable. Which one are you?” 
Fuck it. “I said I’m not jealous. Will you stop now?” You sunk yourself under the covers, turning your back on Toji. “I don’t wanna talk about it.” 
Now that he knew and you saw his reaction, you wondered what it would be like if Gen and Ian knew. Or if your dad knew. What would they think of Satoru? What would they think of Akemi? No, nevermind that. What would they think of you? Another fool in a deck of cards? Another game that was played with? 
You didn’t want to know. 
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Ideally, you and Satoru really shouldn’t have gone to this New York trip together as if your family was still intact, because as much as you wished that that was true, you were far from that. You were only playing house for the sake of your son, but that also meant putting you in a painfully awkward situation together as ex-spouses. He had a girlfriend back home and you had a loving and loyal fiancé who proved the whole word that he was loyal to you. And although your respective partners were supporting the whole co-parenting situation, you knew by yourselves that this was nowhere to near to being comfortable for them, too. 
“Everything okay?” You heard the familiar voice of your past, only to see his dull, blue eyes taking a peek at you. 
“Yeah,” you replied, almost inaudibly. You just boarded the plane while Satoru was talking to the pilot, and found your spot on one of the beds in his private jet. It took a few minutes for him to get to where you were now. “Why?” 
He shrugged, eyeing a sleepy Sachiro next to you. “Just wanna make sure you and Sachi are comfortable.” 
You didn’t know what else to say, so you just looked back at your peaceful son who was hugging his elmo plush like the cute angel he was. Even though he was growing so fast, you could still remember how he was just as small as a puppy in your arms when he was first born. The memory of it caused you to press your lips on his forehead, caressing his soft, white hair. At some point while observing the scene, your son’s father thought it would be a good idea to slide the blanket further up your shoulders, acting as though he was only doing it to keep Sachiro warm. And later, he sat on the reclined airplane seat, drinking the coffee that was served to him by the stewardess. 
It was crazy. 
Crazy that Toji could be lying next to you and you would feel nothing. But Gojou was meters away from you and your mind was on a never-ending race. 
Just before noon, the airplane landed safely at JFK airport and Satoru’s driver took you straight to Central Park Towers, treated like a V.I.P. by security just because your ex-husband was Japan’s third richest person and second most influential businessman. At times like these, you would almost forget the power Satoru held even before he was the chairman. You two were almost royalty. Now that he was leading the Gojou Group, his reputation only grew more despite the scandal of your broken marriage. He knew not to share his relationship publicly anymore nor did he expose Sachiro to any of his social media. It was a mutual decision for you to keep your son away from the spotlight knowing the scrutiny and the lack of privacy that would enter your lives once again—all the unnecessary noise, the unwanted comments, the unruly attention. Besides, for safety reasons, Sachiro had to be hidden from the public since he would become the sole heir to his father’s conglomerate, inheriting his parents combined assets that could one day make him the richest and most sought after bachelor in Japan. 
“Mamaaa!” A lively Sachi came running to you as soon as he entered the lobby of the apartment suites, his father following him behind. 
“Careful, baby!” you said, standing at the lobby while talking to your housekeeper, “You might trip.” 
Satoru decided to carry his son after noticing your worried expression and immediately walked towards you. He was all smiles as he looked at Sachiro’s cheerful blue eyes. “He seems a little excited, isn’t he?” 
“He lived here for almost three years,” you answered, signaling a quick ‘thank you’ to your housekeeper before guiding your boys to the elevator. “He must’ve missed the place. Did you, Sachi?”
“Yes, mama~”
It was a little bittersweet for your ex-husband, though. Especially the moment he stepped inside the apartment, looking at every corner and realizing that it was the same place you had lived in back when he was suffering from emotional distress on the other side of the world. This apartment was where his own child grew up in and he had no idea he had even existen then. Not only did that make you a terrible ex-wife, but it also made you a heartless mother. You had separated them and now you were taking him to the place where you had his son hidden from him. 
That wasn’t your intention. That was never your intention. 
“I’m glad you chose a nice place,” he complimented, acting as casual as possible. “Does your father own this place or?”
“Gen loaned it to me,” you said, holding Sachiro’s hand while letting Satoru follow you closely. You stopped at one of the guest rooms and urged the tall man to feel at home. “You can stay here for the meantime.” 
“I don’t wanna make things uncomfortable for Akemi.” He looked away, avoiding your eyes. “I can just stay at a hotel—” 
“Dada!” His mini-me tugged at his hand along with yours. You already knew that those puppy eyes would look back at the both of you. “Sachi wants Dada to stay.”
Frankly, you weren’t upset a while ago, but since he had to bring up Akemi and make it seem like her feelings were his priority, you lost all the will to be kind. Was their relationship that deep for him to act like such a loyal, righteous partner? Where was that same loyalty when he married you? “Do whatever.” 
Noticing the tension between his parents, Sachiro’s eyes started to well up with tears and that was all it took for you two to completely focus your attention back to your 3-year old. 
“Sachi…” Satoru tried to reach for his son, but you (spitefully) beat him to it. 
“It’s okay, my baby. Don’t cry,” you comforted your son, picking him up and carrying him in your arms, “Daddy will still visit you every day even if he's staying at a hotel.” 
Satoru, as guilty as ever, shook his head and wiped his son’s eyes. “No. I’ll stay here for Sachi, okay? Don’t cry anymore.” 
It felt like hours sitting on that enormous sofa, staring at the television screen even though your mind was miles away. You had already texted Toji good night and reassured him that everything was fine, but you still couldn’t stop thinking about what he was doing back home. Sachiro had fallen asleep almost half an hour ago, and how you wished you could also enjoy your slumber while snuggling under those heated blankets, but how could you? How could you be comfortable in the presence of an ex-husband who was coming out of his room, freshly showered in his low-waisted sweatpants and tight-fitting black shirt? Not to mention how he was obviously flexing his arms while drying his mop of messy, white hair with a towel. Ridiculous. A little seductive, but definitely ridiculous. 
“Still up?” His sky blue eyes met yours as soon as he looked up. 
You adjusted your position on the sofa and leaned on the corner, pulling a small cushion to place above your thighs. “Can’t sleep.” 
And the night went on just like that. You, sitting on the couch. Him, sitting on the other end as if going near you might suffocate him. It didn’t help that the silence was beginning to be too uncomfortable. You couldn’t tell what he was thinking of. Perhaps Akemi? Perhaps you? You doubted the latter. 
“I think…” You cleared your throat to escape from the awkward tension. “I think I’m gonna go for a night swim. You can go to sleep next to Sachi tonight, just make sure not to wake him up.” 
Satoru’s curious gaze trailed on you as you got up and tightened your robe. “It’s a little too late at night to go for a swim, no?” 
You couldn’t even face him as you responded. “I need to clear my mind off some things.” And by things, you meant him and this whole mess of a situation that you had put yourselves together. Two divorcees staying in the same living space wasn’t exactly a brilliant idea to begin with.
“Want me to join you?” asked Satoru, and he himself could not believe he asked that question. He may have asked it out of his innate care for you, probably worried for no damn reason. What he didn’t realize was how wrong his suggestion was, especially that you two were dating other people now. 
If only you were such a cruel person, how ironic would it be if you allowed Satoru Gojou to join you for a quick night swim? 
How ironic would it be for you to feel each other’s warmth under the crystal pool, getting carried away by the romantic lights that lit the city? 
How ironic would it be if the intense sexual tension ended with you doing things under the sheets, completely disregarding the fact that the both of you had respective partners who were overthinking this exact NYC trip?
How ironic would it be if, for once in your life, you became the cheater? 
Thankfully, you didn’t have the mindset of a cheating person. 
However, it was Satoru who took back his initial offer. “Never mind. Forget I even asked that,” he muttered, sounding annoyed more so to himself rather than at you. 
You offered a nonchalant shrug. “Okay.” 
And as you were heading to the poolside, you could sense Gojou’s presence behind even though he just very clearly rejected the idea of going on a swim with you. He was still the same confusing man that you married before. Only now, he was ten times worse. “Wait, Y/N.”
“What?” You turned around, annoyed at his push-and-pull behavior. At this point, you didn’t really care what he was thinking of anymore. All you did was to take off your robe, leaving yourself with only your underwear on before you slowly got down on the pool. 
Gojou, on the other hand, was ridding himself of his shirt and sweatpants to join you in the pool with just his boxers on. What even was this situation? You two had that same question in your head despite swimming at the edge of the pool to stare at the cityscape. “I only asked to join you because I wanted to talk. That’s all.” 
You wanted to laugh at how he was clearing his intentions to you. 
“Why do you sound defensive around me?” He couldn’t see it, but you were rolling your eyes as you leaned against the pool coping. “I never knew Akemi would be the jealous type.” 
Satoru looked surprised by your claim, seeming as though he didn’t recognize the kind of person you were anymore. You were never this unreasonably sarcastic nor acidic with your words during your marriage even at the height of his affair with Sera, yet you had just become the worst version of yourself. “She isn’t,” he muttered, finding his spot next to you, “But I don’t wanna give her a reason to be.” 
You huffed. “Don’t get ahead of yourself. You make it sound like I’m gonna make a move on you or something.” 
“I never said that.” 
“You were thinking about it.” 
“Says who?” 
What is it about Satoru Gojou that makes him so irritating? Was it the way he talks? The way he thinks he’s always right? The way he acts like he’s such a clean person? 
“Please,” you retorted, bitterly. “Toji isn’t comfortable having you around me, either. Just so you know.” 
“Can we just—” There. His last string of patience finally snapped and his true colors came to show when he grabbed your wrist and made you face him. The spiteful Satoru. He was back, even just for a second. “Y/N, I’m not trying to argue with you here. I’m trying to talk to you like a civilized person. You’re the mother of my child and I respect you. I’d still care for you and will always protect you, but I want you to at least act like a fucking person around me. You’re a grown woman.” 
Wasn’t it bad that he, of all people, was basically telling you to grow up? Memories of your marriage and all the back-and-forth arguments that you had with him flashed before your eyes. He should be the last one to say such a thing. “You’re the one who’s been crossing the fucking line with me since day one, Gojou. Don’t tell me to—”
“And do you wish I had just killed myself for you to forgive me?!” The ridges of his neck became prominent, making his anger much visible now. He was staring down at you intensely, backing you against the edge of the pool, trapping you in between his arms. “I’d have probably done that. But you…You did unforgivable things to me and look how easy it was for me to forgive you.” 
You looked away, not trying to have this conversation again. Not trying to have your guilt eat your heart out. Maybe your behavior really had become too much and it was about time you take a step back and realize how ridiculous you had been acting because no way was this man trying to make a better point than you. 
“I slept with Akemi, I know. She’s your best friend, I fucking know. But I never did that to get back at you,” his voice bore so much authority in them. “I begged on my knees just to be with you again. Swallowed my pride just for you to be my wife again!” His breathing became ragged. “But you chose to move on. You said you love Toji. You said you’d be happier without me, so why don’t I deserve to be happy without you?” 
The inability to speak wasn’t because you were at a loss of words. The problem was choosing the right ones. Words that wouldn’t put you in a disadvantageous position. Words that wouldn’t make you look like an unreasonable person. 
“You wished me well when you first found out about Akemi and I. You said you don’t care who I choose to date even if that choice is her,” he said, much calmer this time. He was placing his forehead against yours, body pressed against each other. “If that was true, then why are you still so angry with me?” 
Your heart raced as you locked eyes with him. His eyes were the same kind of blue that reflected off of the surface of the pool. Anyone could easily get lost in it, but you knew where to place yourself in order not to. “I’m… not angry…” 
“Baby, you and I both know that’s not true,” he said with a serious gaze, lifting your chin with his hand. 
But you swatted it away, averting your eyes. “Don’t call me baby. You’re being ridiculous.” 
With a loud sigh, Gojou gave up and simply placed his forehead on your shoulder, letting you feel the weight of his head and the warmth of his breath. “If you were still my wife, I’d have kissed you right now,” he declared, breathing heavily as if stopping with all of his will to do what he just said. “I’d touch every inch of you, tell you how much I love you, carry you back into that room, and make more beautiful babies with you…” 
“Satoru,” you warned just as he pulled away, smiling despite the sorrow in his eyes. 
“…But I won’t do that. I’m not gonna do that,” he claimed and sounded like he was convincing himself rather than clearing it up. “Akemi doesn’t deserve a partner who can’t move on from his ex-wife, so I’m doing my best to forget about you.” 
Your breathing took a halt. You weren’t sure where those tiny pricks in your heart came from. Toji needed the same. He deserved a wife who wasn’t pining for her ex-husband. Satoru was just being true. 
“Then, forget about me,” you gave a barely audible reply. 
Gojou pulled away and kept his distance now, showing that he was indeed trying to stick to his words. “I will.” 
Why did it hurt when it shouldn’t have? 
“Good.” 
He looked at you with eyes that carried a million emotions. But what was most visible was him seeing the light, probably realizing that he truly was doing the right thing and that he was proud of himself for being able to resist you. Because then, that only meant he was only a few steps away from the path of moving on. That if he could let you go, then he could live a better life. 
It only made sense why he pulled that little stunt back there—being close enough to you was probably his way of differentiating how his body reacted to you versus how it reacted to Akemi. And now that he was able to determine whatever difference that might be, it would be easier for him to know what exactly to avoid. 
After all, you two would be spending the rest of your lives as a present mom and dad to Sachiro. Co-parenting was your only connection and the only way to make that work without falling for each other was to rid yourselves of any kind of attraction towards one another. 
Good for him. 
“Let’s be good parents, Y/N.” Satoru looked at you from across the pool. “Let’s set a good example for Sachi and show that divorced parents can still be good parents. Let’s not be toxic to each other, especially not in front of him.” His words were coming from his personal experience and as you knew the whole history behind the mess within his family, you were truthfully considerate of his words. His traumatic experiences were what shaped him to become the problematic man you once married, and he was doing his best not to let his own son be the same. “I’ll provide Sachiro with everything he needs and I’ll always be present in his life, so please let me have as much time with him as possible. I’m making up for the three years I lost with him.” 
You nodded. “I don’t have a problem with that. 
As the established relationship you had with Gojou became more professional and strictly transactional, the distance between you two also grew more and more. There was no longer any space for love and intimacy. There was only familiarity and acquaintanceship. 
“Go to sleep soon,” he said without sending another glance your way, climbing out of the pool and reaching for his clothes, “We have a long day tomorrow.” 
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