Jayne Mansfield on Fremont St, 1959

In front of White Cross Drugs, Fremont & 2nd, and in the same intersection with Fremont Hotel in the background. Photos by Bruno Bernard, aka Bernard of Hollywood, from the same set as Jayne Mansfield shopping at Market Town.

The Fremont Hotel marquee behind Mansfield in the second photo corresponds to entertainment listings in June 1959.

“Hotel Fremont Carnival Room: The Newton Brothers; The Make Believes; Joe King and The Zany Maniacs; The Mark Wayne quartet.” - Review-Journal, 6/17/59

Jane Greer / photo by Bernard of Hollywood, 1946.

Bernard of Hollywood

Jane Greer, 1946

Marilyn Monroe, then Norma Jeane, photographed by Bruno Bernard, 1946.

Marilyn Monroe in her first studio sitting, 1946 | Bruno Bernard

Marilyn Monroe photographed by Bruno Bernard (1954).

Marilyn Monroe on the set of The Seven Year Itch.

Marilyn Monroe photographed by Bernard Bruno (1955)

Re: Marilyn Monroe as The Girl in The Seven Year Itch (1955) dir. Billy Wilder

Riviera, late 1950s. Souvenir photos in branded folders were a staple of mid-century nightclubs around the country, and in Las Vegas well into the 80s. Bruno Bernard's Bernard of Hollywood was the photo service at the Riviera in the 50s.

Marilyn Monroe photographed by Bruno Bernard, 1954.

Psycho (1960) by Alfred Hitchcock, music by Bernard Herrmann, with Anthony Perkins and Janet Leigh

Happy international pet day!

Marilyn Monroe, then Norma Jeane, photographed by Bruno Bernard in California, 1946.

Buster with Elmer and his second wife Mae Scriven

“Buster, however, maintained that Mae had effectively cleaned out the house, taking all business and tax records, and emptying their joint savings and checking accounts

Her actions seemed calculated to inflict maximum injury on her bewildered husband, who was only seeking a fair and equitable parting of the ways. For instance, there were two sets of silver flatware, and rather than taking one complete set for herself, Mae took half of each set. She also did the same with two sets of tableware, but whatever their value, they were just things, easily replaceable and of no real interest to the defendant.

Then she did the unthinkable—she took her husband’s beloved dog, Elmer. Keaton was devoted to that long-haired Saint Bernard, a canine aristocrat who had the run of the M-G-M lot, who protectively accompanied Greta Garbo on her lunchtime strolls, who dined daily with Marion Davies, and who was arguably as famous within the industry as his master. Keaton hired a private detective to find Mae, not because he ever wanted to see her again, but because he wanted Elmer back. He first sent the man up to Fresno, thinking she might have gone to where she had family, but there was no trace of her anywhere. Keaton never did see the dog again, and for the rest of his life, until the day he died, every dog he ever owned was a Saint Bernard. And all, apart from a single female known as Myrtle, were named Elmer.”

On Buster’s divorce from his short lived marriage to Mae Scriven, from the book Buster Keaton: A Filmmaker’s Life by James Curtis

Movie Classic Magazine, December 1935.