Fantastic article on the relationship between Matt Vines and Louis - some highlights!
On re educating people on who Louis is as a person and artist - I'd say the campaign is going really well!
On campaigns being centered around fan experience. Love how the massive livestream numbers helped Louis break into bigger venues!
Love this about the fans shocking promoters and venues with their enthusiasm for Louis - explains why he was always prepared with water or help when the venues weren't -
Saturdays — that you just heard— that was a pretty emotional vocal. And also maybe Chicago. Those two songs I remember being pretty emotional recording the vocals.