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Wayne Schepens leverages over 16 years of professional experience toward his current position as Strategic Business Consultant at WayneWright Strategy. Mr. Wayne Schepens is a noted educator, engineer, public speaker, and writer. Wayne Schepens is an expert in training development, business development, and large project management. Wayne Schepens is also well versed in general management and Information Systems Architecture Development. Wayne Schepens has also taught at military academies and private universities.
Wayne Schepens possesses extensive experience working with technology startups, and he has successfully supported a Baltimore technology firm through its early stages of business growth. Wayne Schepens and WayneWright Strategy have worked closely with early stage companies from the conceptual phase of development through acquisition. Wayne Schepens provided valuable insight as the firm underwent the marketing and positioning stages of business development. Wayne Schepens also consulted through the product launch phase and monitored and assisted in selling the company at a critical time. Wayne Schepens worked to establish a leadership presence with emerging companies and engineered an awards campaign that resulted in numerous accolades. Wayne Schepens assisted in product documentation that let to the acquisition of TedCO grants which was instrumental in the firm being named Maryland Incubator Company of the Year.
Wayne Schepens served as a visiting professor at the United States Military Academy in West Point, New York. In his role, Wayne Schepens oversaw an information assurance curriculum that spanned six departments. Wayne Schepens also worked to create an information assurance certificate program for West Point, which, in turn, led the Military Academy to become the first undergraduate program certified as a Center for Academic Excellence. Wayne Schepens also ...
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Customer Engagement is Part of Thought Leadership Process
An IT advisor and marketing professional, Wayne Schepens has more than two decades of experience in the government and IT fields. As head of go-to-market for W2 Communications, Wayne Schepens advises businesses on how best to position themselves in marketing their services. One of the ways he helps companies achieve their goals is by the process known as thought leadership.
An important aspect of effective content marketing, thought leadership involves anticipating the questions and needs of target demographics and establishing authority on related topics. This helps businesses engage audiences while building a brand and earning recognition through multiple channels.
To successfully establish itself as a thought-leader in its respective fields, a business should draw on the expertise of all parties involved in its business processes. While executives, product managers, and designers certainly have important information to offer on related topics, customers and customer-facing personnel also provide enlightening perspectives on the actual experience of a given product or service.
Ultimately, companies should endeavor to use information culled from this process not only to generate more business, but also to provide customers with products, services, and experiences that they want and need.
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W2 Communications Recognized for Excellence
After earning his bachelor’s degree in electrical engineering from the State University of New York Maritime College, Wayne Schepens became a nuclear test engineer at the Norfolk Naval Shipyard in Virginia. Following that job, he held positions of increasing responsibility with such employers as the Naval Surface Warfare Center and Envisions, Inc., and taught as a visiting professor at the United States Military Academy at West Point. Today, Wayne Schepens serves as the vice president of W2 Communications.
Founded in 2003, W2 Communications specializes in creating awareness and credibility campaigns for its clients, primarily business-to-government and business-to-business information-technology enterprises. It has created the communication campaigns that brought many new companies to the attention of their industries. The firm offers clients more than a dozen deliverables among its inventory of options, including social media programs, thought leadership campaigns, crisis communications, and go-to-market strategies and messaging.
In February 2014, W2 Communications was selected as 2014 PR Agency of the Year for Security Companies, one of the Global Excellence Awards presented by the Info Security Products Guide. The awards are based on scoring by a panel of more than 50 judges, drawn from experts in the field around the world.
#Wayne Schepens#W2 Communications#excellence#recognition#February 2014#PR Agency of the Year for Security Companies#Global Excellence Awards
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Maryland Reaches Out to Cyber Security Companies with Tax Incentive
As vice president of Baltimore’s W2 Communications, a marketing and communications firm, Wayne Schepens has seen firsthand how Maryland has begun to cater to cyber security software companies. In his role as vice president, Wayne Schepens specializes in helping emerging companies with cyber security and marketing needs.
In an attempt to attract more cyber investors to the state, Maryland’s tax incentive for cyber securities software companies went into effect in January 2014. The refundable tax credit is made available to all Qualified Maryland Cybersecurity Companies (QMCCs) who receive investments from either in- or out-of-state supporters. The tax credit is valued at up to 33 percent of the qualified investment, though the investment must last for at least three years and be secured before July 2019, when the tax credit program begins to sunset. By definition, QMCCs must have fewer than 50 employees and have been in business for no more than five years. It should be noted that a business that qualifies for QMCC status only has two years to secure an investment and remain eligible for the tax credit.
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Wayne Schepens on Skiing near Baltimore: Part II
About the Author: A Strategic Consultant at WayneWright Consulting, Wayne Schepens is an entrepreneur, a senior executive and an information system engineer living in Baltimore, Maryland. In his vacation time, Wayne Schepens enjoys outdoor sports, particularly skiing and winter sports. For beginner and intermediate skiing enthusiasts, suitable ski resorts are on offer within a couple of hours drive from Baltimore. Perfect for day trips, short weekend trips or longer holidays, Ski Liberty and Roundtop Mountain both provide stellar ski runs and thorough training programs, as well as all the usual rental gear and amenities. Closer to Baltimore is Ski Liberty, containing predominantly man-made snow. The resort’s reputation as a paradise for snow tubing precedes it. Beginners will find the runs and the training programs at Liberty more than adequate, with 16 courses to choose from. Special deals for students are available on Wednesdays. The National Ski Areas Association recognizes Ski Liberty as one of the best American ski resorts for beginners. Roundtop Mountain is also a great place to begin your skiing career without being intimidated by extreme altitudes, with its small terrain, a 427 meter highest altitude and nine chairlifts.
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Wayne Schepens on Internet Voting
Electronic voting is by no means a new idea. There are a number of jurisdictions that have made use of electronic ballots to manage their elections at all levels of government. What is less common is Internet voting. Currently, Canadian officials and citizens are testing and debating the issue, with many calling for an outright rejection of the idea based on security, privacy, and tracking concerns.
A couple of years ago, a group of University of Michigan graduate students and their professor hacked into an online election system in Washington, D.C., and changed all the ballots to reflect the individual whom they wanted to win the race. To be clear, the system they invaded and corrupted was only a pilot project and there was no actual election taking place, but the point that their intervention made could not be more serious. They demonstrated that the democratic process itself was potentially vulnerable to outside influences if all elections were handled over the web. Another disturbing revelation brought out by the Michigan students’ hack was evidence that the system may have already been attacked by individuals located in Iran and China.
While Internet voting has not garnered much attention in the United States, other countries like Australia and the Netherlands have toyed with the idea and found it problematic at best.
About the Author: Wayne Schepens works as a Strategic Consultant for WayneWright Consulting, LLC. While Schepens was teaching at the United States Military Academy, he helped prepare a cyber defense exercise that has become widely known throughout the world.
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AutoCAD Is Frequently Used in Spatial Planning Projects
Entrepreneur Wayne Schepens earned his bachelor of science in electrical engineering from State University of New York Maritime College and his master of science in civil engineering from Virginia Polytechnical Institute and State University. As principal engineer of NW2 Engineers, Wayne Schepens offers customers services in MEP system designs, construction consulting, and structural and spatial designs.
Spatial design is a relatively new discipline that links the plan designs of landscapes, interiors, and buildings. Spatial designers learn how form and structure intertwine within the context of space and a building's use and may support their efforts with the use of furniture, gadgets, and various accessories for outside or inside use. Skills are enhanced through various disciplines, some of which include museum design, urban planning, lighting integration, and retail and commercial decorating.
To fully utilize their design skills, planners must understand such software programs as 3D Studio Max or AutoCAD. Not only do these tools help designers conceive ideas, they also can be used to analyze any technical problems that may result with a proposed design.
In AutoCAD, a range of geometric primitives are utilized for the basic design. Constructs may involve the use of polygons and line segments in creating physically constructed environments via digital technology. These primitives are incorporated in 3D modeling for the purposes of spatial awareness, design conception, and action and dynamics.
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Wayne Schepens: Improve Company Position through Thought Leadership
A vice president at Virginia-based Welz and Weisel as well as a strategic consultant at WayneWright Construction, Wayne Schepens develops business strategies for corporate messaging and branding. Wayne Schepens possesses more than two decades of experience in areas such as technology and management, and understands the importance of thought leadership.
The development of a strong tradition of thought leadership positions an organization in the role of industry front-runner. Rather than simply following accepted norms, a thought-leading company gains a reputation as an authority and innovator through its ability to interpret new rules and changes in the business environment. Moreover, a thought leader offers additional insight into existing standards and principles; companies that function as thought leaders deliver enhanced value and perceptiveness that benefit their clients and inspire their peers.
Thought leadership enriches conventional marketing and sales efforts by converting a company from just an industry participant to an industry influencer. To establish itself as a thought leader, a company must have managers and principals dedicated to building on their key areas of expertise. They expand on this knowledge via such tools such as white papers, client case studies, and industry collaboration.
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Our Lady of the Fields Roman Catholic Church, by Wayne Schepens
Located in South Millersville, Maryland, Our Lady of the Fields Roman Catholic Church features a history extending back to 1891. Appealing to the rural community of the Annapolis area, this organization began in the living rooms of its congregants. Nearly a decade later, Our Lady of the Fields Roman Catholic Church received its first permanent home—a chapel that also served as the mission of St. Joseph. The group moved several times before obtaining its current home in 1957.
Today, Our Lady of the Fields Roman Catholic Church runs numerous programs that provide religious enlightenment, with ministries involved in educational, evangelical, liturgical, and stewardship activities. Additionally, Father Jose Opalda and other religious leaders conduct baptism, confirmation, Eucharist, and marriage ceremonies, and they oversee a variety of parish services. Those interested in attending this church or reading its liturgy schedule can log on to www.ourladyofthefields.org.
About the Author:
The Vice President of Weitz & Weisel Communications based out of Baltimore, Wayne Schepens assists clients in the information technology field with their strategic communications needs. Schepens donates to Our Lady of the Fields Catholic Church and other charitable organizations.
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Wayne Schepens: Social Media in Public Relations
In the past, public relations was a top-down endeavor. Organizations released information designed to convey a message about themselves that they wanted the public to hear, without asking for or expecting a response. In the world of Facebook, Twitter, and blogging, communication between organizations and individuals is much more of a two-way conversation.
Organizations now know they cannot entirely control their messages, so public relations teams focus on influencing the content that individuals post on the Internet, rather than trying to create all the content themselves. The Public Relations Society of America’s definition of public relations reflects this: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
Through writing their own blogs, maintaining Facebook and Twitter accounts, and engaging in conversations on these platforms, today’s organizations communicate strategically to engage with individuals.
About the author: Wayne Schepens serves as vice president of Welz & Weisel Marketing and Communications, a Baltimore-based strategic communications firm.
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Wayne Schepens: Maryland Legislature Supports CyberMaryland Initiatives
A technical and business professional with extensive experience in the software and security fields, Wayne Schepens works as Vice President of Welz and Weisel Communications. He helps emerging technology companies in the cyber security industry with go-to-market strategy and positioning. He has guided several companies including, Soteria Network Technologies, an innovative Baltimore software firm, from its start-up to product launch.
Recently, Maryland legislators voted to support cybersecurity measures approved by CyberMaryland, a public-private partnership for the advancement of the state's information technology industry, and the Maryland Department of Business and Economic Development. Among the bills passed, the Cybersecurity Investment Incentive Tax Credit furnishes a refundable tax incentive to Maryland-based cybersecurity firms in search of capital. The bill provides $3 million in funds through fiscal year 2014.
The Maryland legislature also amended tax credits for research and development by increasing funding by $1 million per year and updating incentives. Furthermore, the amendments allow small businesses to take advantage of the credits. Other measures passed include the Transportation Infrastructure Investment Act of 2013 and the Maryland Offshore Wind Energy Act of 2013.
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Brief Overview of Spatial Design
Wayne Schepens is the Principal owner of NW2 Engineers, a company at the forefront of spatial design. Focused on evaluating construction from the inside out, spatial design is a growing trend in the real estate industry, and developers like Wayne Schepens are at the cutting-edge.
Surpassing old ideas of architecture, interior design, and landscaping, spatial design provides a comprehensive approach to construction projects by combining all of the above elements. The idea hinges heavily upon viewing property spaces as an enclosed system. Whether the four walls of the property or the community where the property resides represents the boundaries, spatial design focuses on the overall flow of construction. At the center of property design is its interaction with people. In addition to using renewable energy in modern builds, it also considers the fact that flow is not a static element. Spatial design not only caters to residents’ property needs, but also takes into consideration their needs in relation to the surrounding community.
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Wayne Schepens Discusses the Junior League of Annapolis, Inc.
For over a century, the Junior League of Annapolis, Inc., has functioned as an organization consisting exclusively of women. In 1901, 19-year-old Mary Harriman united 80 young women to become the first Junior League of Annapolis. Based out of New York City, these individuals sought to better the conditions for those living in the impoverished Lower East Side.
Since its inception, the Junior League of Annapolis has expanded beyond New York City, and today nearly 300 chapters exist throughout North America and England. However, it retains its original mission of encouraging women to engage in volunteerism and help others achieve their potential. Its members teach homeless individuals about self-sufficiency, conduct anti-obesity initiatives at schools, and act as public advocates. To find a local branch or to contribute to this organization, visit www.jlannapolis.org.
About the Author:
Skilled in business leadership and information systems, Wayne Schepens aids clients in e-commerce, financial analysis, and large project management. Currently a Vice President at Welz & Weisel Communications, Schepens donates to the Junior League of Annapolis.
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Wayne Schepens currently serves as the Managing Director of WayneWright Strategy. In his capacity, Wayne Schepens works as a Commercial Strategic Consultan
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Wayne Schepens is an experienced senior executive with over 16 years of managing complex projects and motivating employees. Mr. Wayne Schepens is skilled in engineering information systems, as well as testing, integrating, developing, and directing complex systems. He has broad technical knowledge and is able to effectively lead, challenge, and motivate technical workers with diverse backgrounds. Wayne Schepens is also adept at systems engineering and general business practices. Mr. Wayne Schepens is a noted public speaker, educator, innovator, and published author. Currently, Wayne Schepens is a Strategic Business Consultant at WayneWright Strategy, a firm he founded and owns. Wayne Schepens has worked with technical companies and startups to increase their profitability and improve best practices. Wayne Schepens imparted his thoughtful leadership to an exciting Baltimore startup and guided the firm's growth from the concept stage to strategic acquisition. Wayne Schepens also spearheaded an awards campaign that resulted in several accolades for the emerging company. Wayne Schepens has taught at the United States Military Academy in West Point, New York, and he is affiliated with the faculty at Syracuse University. Wayne Schepens created the Cyber Defense Exercises for military cadets, which allowed them to participate in a real world defense of a functional network. Wayne Schepens received his Bachelor’s degree from State University of New York Maritime College. Later, Wayne Schepens went on to study at the Virginia Polytechnic Institute and State University, where he earned his Master of Science degree in Civil Engineering. In his free time, Wayne Schepens enjoys reading, mountain biking, and traveling. Wayne Schepens lives in Maryland.
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Wayne Schepens provides strategic consulting services through his business, WayneWright Strategy, LLC. Mr. Wayne Schepens and his company leverage years of professional success in the business world to deliver insightful strategies and positioning plans to new businesses. Wayne Schepens and WayneWright Strategy deliver requirements analysis and feasibility studies to established and emerging businesses. <br /><br />Wayne Schepens started his professional development in Westville, New Jersey, where he worked for EBASCO Constructors. In his capacity, Wayne Schepens was an Apprentice to the Electrical Superintendent and Field Engineer.
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View Wayne Schepens's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Wayne Schepens discover inside connections to recommended job candidates, industry experts, and business partners.
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Mr. Wayne J. Schepens founded and owns WayneWright Designs. Wayne Schepens started his...
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