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Panoramica sul marketing digitale: tipologie, sfide e competenze
Il marketing digitale coinvolge molti degli stessi principi del marketing tradizionale ed è spesso considerato un ulteriore modo con cui le aziende si avvicinano ai consumatori e comprendono il loro comportamento #marketing #marketingdigitale #Webmarketing
Cos’è il marketing digitale?
Il termine marketing digitale si riferisce all’uso di siti Web, app, dispositivi mobili, social media , motori di ricerca e altri mezzi digitali per promuovere e vendere prodotti e servizi. Il marketing digitale ha iniziato a diventare popolare con l’adozione diffusa di Internet negli anni ’90. Il marketing digitale coinvolge molti degli stessi principi del…
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Search Engine Optimization is not just a buzzword but one of the most important practice in order to rank sites organically. In this pin, we have supported our statement with five key reasons.
Cos'è il SEO marketing, come funziona e come vincere
In questo articolo vedremo cos'è il SEO marketing, come funziona e cosa si può fare per vincere al gioco del SEO. #marketing #seo #Webmarketing
Il marketing SEO è un termine di cui si sente spesso parlare quando si sviluppa una presenza sul web. Desiderate che le persone trovino il vostro sito web con i suoi prodotti e servizi, ma questo non accade semplicemente. Dovete lavorare per costruire un sito che sia apprezzato dai motori di ricerca. Ma il modo in cui farlo non è facile e si possono testare molte strategie prima di implementare…
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How to do web marketing in 2023? In the New Year, web marketing awaits, characterized by the increasingly massive use of artificial intelligence, which helps to help the marketer create content. However, contrary to what many think, it is sure that technology can never completely replace the person with his characteristics, such as empathy and involvement.
So let's see the five useful tips for successful digital marketing in 2023 in this blog dedicated to the world of the Web!
The importance of data-driven predictive analytics
This is the so-called forecast for advertising, which becomes fundamental in the daily activity of those who do marketing. In this case, powerful mathematical models guide business decisions and advertising investments, discovering new developments and potential. However, today only 51% of companies have access to a single database related to the business, and few understand how profitable it is to streamline data acquisition to offer customers personalized experiences.
The importance of investing in customer service
In 2022 there was a lot of talk about the end of the funnel, and in this sense, HubSpot indicates, among the trends of 2023, the need to use the archetype of the flywheel. Today, the end of the funnel is customer service, which enables the company to grow through word of mouth. For this reason, planning listening and dialogue activities with those who choose the company to become fundamental.
Communicating your values: a fundamental element of web marketing in 2023
Web marketing in 2023 means having the ability to communicate the company's values. Only the communication of your values allows you to create a deep connection with customers. In this case, content marketing plays a fundamental role in communicating corporate social responsibility.
Personalize the user experience
74% of surfers do not like browsing non-personalized pages, and those who have been able to offer the user a personalized experience have seen a 19% increase in sales. In this case, you can rely on AI and algorithms to create a personalized landing page based on previous searches and user tastes. Of course, the best user experience must also and, above all, be guaranteed by mobile.
Work with an integrated strategy
Web marketing in 2023 is characterized by an integrated strategy and a multi-channel user experience, which puts those involved in Strategy, Advertising, UX and Data analysis side by side in order to enhance information and data, using them effectively.
In conclusion, these are the five trends that will characterize web marketing in 2023, trends that no company can ignore if it wants to be successful online.