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mostlysignssomeportents · 3 months

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Google reneged on the monopolistic bargain

I'm on tour with my new novel The Bezzle! Catch me TONIGHT in SALT LAKE CITY (Feb 21, Weller Book Works) and TOMORROW in SAN DIEGO (Feb 22, Mysterious Galaxy). After that, it's LA, Seattle, Portland, Phoenix and more!

A funny thing happened on the way to the enshittocene: Google – which astonished the world when it reinvented search, blowing Altavista and Yahoo out of the water with a search tool that seemed magic – suddenly turned into a pile of shit.

Google's search results are terrible. The top of the page is dominated by spam, scams, and ads. A surprising number of those ads are scams. Sometimes, these are high-stakes scams played out by well-resourced adversaries who stand to make a fortune by tricking Google:

https://www.nbcnews.com/tech/tech-news/phone-numbers-airlines-listed-google-directed-scammers-rcna94766

But often these scams are perpetrated by petty grifters who are making a couple bucks at this. These aren't hyper-resourced, sophisticated attackers. They're the SEO equivalent of script kiddies, and they're running circles around Google:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Google search is empirically worsening. The SEO industry spends every hour that god sends trying to figure out how to sleaze their way to the top of the search results, and even if Google defeats 99% of these attempts, the 1% that squeak through end up dominating the results page for any consequential query:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Google insists that this isn't true, and if it is true, it's not their fault because the bad guys out there are so numerous, dedicated and inventive that Google can't help but be overwhelmed by them:

https://searchengineland.com/is-google-search-getting-worse-389658

It wasn't supposed to be this way. Google has long maintained that its scale is the only thing that keeps us safe from the scammers and spammers who would otherwise overwhelm any lesser-resourced defender. That's why it was so imperative that they pursue such aggressive growth, buying up hundreds of companies and integrating their products with search so that every mobile device, every ad, every video, every website, had one of Google's tendrils in it.

This is the argument that Google's defenders have put forward in their messaging on the long-overdue antitrust case against Google, where we learned that Google is spending $26b/year to make sure you never try another search engine:

https://www.bloomberg.com/news/articles/2023-10-27/google-paid-26-3-billion-to-be-default-search-engine-in-2021

Google, we were told, had achieved such intense scale that the normal laws of commercial and technological physics no longer applied. Take security: it's an iron law that "there is no security in obscurity." A system that is only secure when its adversaries don't understand how it works is not a secure system. As Bruce Schneier says, "anyone can design a security system that they themselves can't break. That doesn't mean it works – just that it works for people stupider than them."

And yet, Google operates one of the world's most consequential security system – The Algorithm (TM) – in total secrecy. We're not allowed to know how Google's ranking system works, what its criteria are, or even when it changes: "If we told you that, the spammers would win."

Well, they kept it a secret, and the spammers won anyway.

A viral post by Housefresh – who review air purifiers – describes how Google's algorithmic failures, which send the worst sites to the top of the heap, have made it impossible for high-quality review sites to compete:

https://housefresh.com/david-vs-digital-goliaths/

You've doubtless encountered these bad review sites. Search for "Best ______ 2024" and the results are a series of near-identical lists, strewn with Amazon affiliate links. Google has endlessly tinkered with its guidelines and algorithmic weights for review sites, and none of it has made a difference. For example, when Google instituted a policy that reviewers should "discuss the benefits and drawbacks of something, based on your own original research," sites that had previously regurgitated the same lists of the same top ten Amazon bestsellers "peppered their pages with references to a ‘rigorous testing process,’ their ‘lab team,’ subject matter experts ‘they collaborated with,’ and complicated methodologies that seem impressive at a cursory look."

But these grandiose claims – like the 67 air purifiers supposedly tested in Better Homes and Gardens's Des Moines lab – result in zero in-depth reviews and no published data. Moreover, these claims to rigorous testing materialized within a few days of Google changing its search ranking and said that high rankings would be reserved for sites that did testing.

Most damning of all is how the Better Homes and Gardens top air purifiers perform in comparison to the – extensively documented – tests performed by Housefresh: "plagued by high-priced and underperforming units, Amazon bestsellers with dubious origins (that also underperform), and even subpar devices from companies that market their products with phrases like ‘the Tesla of air purifiers.’"

One of the top ranked items on BH&G comes from Molekule, a company that filed for bankruptcy after being sued for false advertising. The model BH&G chose was ranked "the worst air purifier tested" by Wirecutter and "not living up to the hype" by Consumer Reports. Either BH&G's rigorous testing process is a fiction that they infused their site with in response to a Google policy change, or BH&G absolutely sucks at rigorous testing.

BH&G's competitors commit the same sins – literally, the exact same sins. Real Simple's reviews list the same photographer and the photos seem to have been taken in the same place. They also list the same person as their "expert." Real Simple has the same corporate parent as BH&G: Dotdash Meredith. As Housefresh shows, there's a lot of Dotdash Meredith review photos that seem to have been taken in the same place, by the same person.

But the competitors of these magazines are no better. Buzzfeed lists 22 air purifiers, including that crapgadget from Molekule. Their "methodology" is to include screenshots of Amazon reviews.

A lot of the top ranked sites for air purifiers are once-great magazines that have been bought and enshittified by private equity giants, like Popular Science, which began as a magazine in 1872 and became a shambling zombie in 2023, after its PE owners North Equity LLC decided its googlejuice was worth more than its integrity and turned it into a metastatic chumbox of shitty affiliate-link SEO-bait. As Housefresh points out, the marketing team that runs PopSci makes a lot of hay out of the 150 years of trust that went into the magazine, but the actual reviews are thin anaecdotes, unbacked by even the pretense of empiricism (oh, and they loooove Molekule).

Some of the biggest, most powerful, most trusted publications in the world have a side-hustle in quietly producing SEO-friendly "10 Best ___________ of 2024" lists: Rolling Stone, Forbes, US News and Report, CNN, New York Magazine, CNN, CNET, Tom's Guide, and more.

Google literally has one job: to detect this kind of thing and crush it. The deal we made with Google was, "You monopolize search and use your monopoly rents to ensure that we never, ever try another search engine. In return, you will somehow distinguish between low-effort, useless nonsense and good information. You promised us that if you got to be the unelected, permanent overlord of all information access, you would 'organize the world's information and make it universally accessible and useful.'"

They broke the deal.

Companies like CNET used to do real, rigorous product reviews. As Housefresh points out, CNET once bought an entire smart home and used it to test products. Then Red Ventures bought CNET and bet that they could sell the house, switch to vibes-based reviewing, and that Google wouldn't even notice. They were right.

https://www.cnet.com/home/smart-home/welcome-to-the-cnet-smart-home/

Google downranks sites that spend money and time on reviews like Housefresh and GearLab, and crams botshittened content mills like BH&G into our eyeballs instead.

In 1558, Thomas Gresham coined (ahem) Gresham's Law: "Bad money drives out good." When counterfeit money circulates in the economy, anyone who gets a dodgy coin spends it as quickly as they can, because the longer you hold it, the greater the likelihood that someone will detect the fraud and the coin will become worthless. Run this system long enough and all the money in circulation is funny money.

An internet run by Google has its own Gresham's Law: bad sites drive out good. It's not just that BH&G can "test" products at a fraction of the cost of Housefresh – through the simple expedient of doing inadequate tests or no tests at all – so they can put a lot more content up that Housefresh. But that alone wouldn't let them drive Housefresh off the front page of Google's search results. For that, BH&G has to mobilize some of their savings from the no test/bad test lab to do real rigorous science: science in defeating Google's security-through-obscurity system, which lets them command the front page despite publishing worse-than-useless nonsense.

Google has lost the spam wars. In response to the plague of botshit clogging Google search results, the company has invested in…making more botshit:

https://pluralistic.net/2023/02/16/tweedledumber/#easily-spooked

Last year, Google did a $70b stock buyback. They also laid off 12,000 staffers (whose salaries could have been funded for 27 years by that stock buyback). They just laid off thousands more employees.

That wasn't the deal. The deal was that Google would get a monopoly, and they would spend their monopoly rents to be so good that you could just click "I'm feeling lucky" and be teleported to the very best response to your query. A company that can't figure out the difference between a scam like Better Homes and Gardens and a rigorous review site like Housefresh should be pouring every spare dime it brings in into fixing this problem. Not buying default search status on every platform so that we never try another search engine: they should be fixing their shit.

When Google admits that it's losing the war to these kack-handed spam-farmers, that's frustrating. When they light $26b/year on fire making sure you don't ever get to try anything else, that's very frustrating. When they vaporize seventy billion dollars on financial engineering and shoot one in ten engineers, that's outrageous.

Google's scale has transcended the laws of business physics: they can sell an ever-degrading product and command an ever-greater share of our economy, even as their incompetence dooms any decent, honest venture to obscurity while providing fertile ground – and endless temptation – for scammers.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

#pluralistic #monopoly #seo #dark seo #google #search #enshittification #platform decay #product reviews #spam #antitrust #trustbusting

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robsheridan · 23 days

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Very excited to finally tell you what's kept us so busy recently: I’ve had the unique honor of directing/creating the first-ever tour visuals for one of the greatest live rock bands of our generation and a hugely formative part of my Seattle youth: Pearl Jam.

I haven’t worked in tour production/design since NIN 2014, but I always said I would go back to it one day if the right artist and the right creative connection came around. There’s a short list of musicians I’d drop everything and rewire a year of my family’s entire life to make art with, and Eddie Vedder is absolutely one of them.

Ed and I hit it off immediately and discussed an inspiring, experimental approach to creating textural video art inspired by the Dark Matter theme using decidedly tactile and analog methods, with the the album’s light-painted artwork as a jumping off point (I wasn’t involved in the album art / promotions, that was all underway when I came on board). My wife and collaborator Steph, who produced the project, set up a raw studio space here in Tacoma and assembled a lean local camera crew, and we spent two months filming in the experimental, open-ended, DIY style that I like to work. With macro lenses and the 1000fps Ember slow-motion camera (made by fantastic local Washington company Freefly), we followed paths of inspiration through elements and states of matter: Light refractions, chemical reactions, fluid dynamics, incandescent projections (including an old overhead projector that ended up in the show) and other experimental setups tracing the connective tissue of the universe. It was prolific and intense, and wouldn’t have been possible without Steph’s rapid problem-solving and a talented camera, animation, and post-prod team.

A grueling month of editing/programming/rehearsals later, the Dark Matter world tour is out on the road now, with two shows under our belt in Vancouver last weekend.

I’ll have a lot more to say about this production, the unique analog practical VFX we employed, and of course videos to share as more people start to see the shows and I maybe get ten seconds to breathe. For now, I’m off to Portland - show number three is tonight!

#pearl jam #eddie vedder #dark matter #concert visuals #production design #Rob Sheridan productions #rob sheridan

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hobbyspacer · 2 months

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Space habitat reports – Mar.28.2024

Here is this week's selection of videos and news items about space habitats, living in space, and space settlement. https://youtu.be/uWnmc1C_UOc ** Expedition 70 NASA's SpaceX 30th Commercial Resupply Services Docking Part 2 - March 23, 2024 - NASA Video Loaded with scientific experiments and supplies, an unpiloted SpaceX Dragon cargo ship automatically docked to the International Space Station’s space-facing port of the Harmony module March 23. The SpaceX resupply craft launched from NASA’s Kennedy Space Center in Florida March 21 as part of the company’s 30th commercial resupply mission for the agency and will remain at the station for one month. https://youtu.be/xRh8yByGnU8 ** Expedition 70/71Soyuz MS-25 Launch, Docking Highlights - March 25, 2024 - NASA Video NASA astronaut Tracy Dyson, Roscosmos cosmonaut Oleg Novitskiy, and Belarus spaceflight participant Marina Vasileyskaya launched on the Soyuz MS-25 spacecraft atop a Soyuz 2.1a rocket from the Baikonur Cosmodrome in Kazakhstan on March 23. Following a thirty-four orbit rendezvous, the trio docked to the Prichal module of the International Space Station, opened up the hatch of the Soyuz MS-25 spacecraft and floated aboard the International Space Station March 25. https://youtu.be/TJyCDVj0trU ** First Belarusian in space and crewmates enter space station after Soyuz docking - VideoFromSpace Belarusian astronaut Marina Vasilevskaya, NASA's Tracy C. Dyson and Roscomos' Oleg Novitskiy completed ingress on the International Space Station shortly after docking on March 25, 2024. https://youtu.be/Vbmh85ZT4lY ** Expedition 70 Astronaut Mike Barratt Talks with KGW TV Portland Oregon - NASA Video Aboard the International Space Station, Expedition 70 Flight Engineer Mike Barratt of NASA discussed life and work aboard the orbital outpost during an in-flight interview March 26 with KGW-TV, Portland. Barratt is in the midst of a long-duration mission living and working aboard the microgravity laboratory to advance scientific knowledge and demonstrate new technologies for future human and robotic exploration flights as part of NASA’s Moon and Mars exploration approach, including lunar missions through NASA’s Artemis program. https://youtu.be/-bLmuFdWxOA ** Expedition 70 Station Crew Talks with Women in Aerospace Engineering Conference - March 28, 2024 - NASA Video Aboard the International Space Station, Expedition 70 Flight Engineers Jeanette Epps and Tracy Dyson of NASA discussed life and work aboard the orbital outpost during an in-flight interview March 28 with attendees of the Women in Aerospace Engineering Conference at Georgia Tech University. Epps and Dyson are in the midst of a long-duration mission living and working aboard the microgravity laboratory to advance scientific knowledge and demonstrate new technologies for future human and robotic exploration flights as part of NASA’s Moon and Mars exploration approach, including lunar missions through NASA’s Artemis program. https://youtu.be/a0ceZIJg3wU ** NLRA 2024-6: In-space Production Applications: Advanced Materials and Manufacturing - ISS National Lab On March 21, 2024, the ISS National Lab held a webinar to discuss ISS National Lab Research Announcement (NLRA) 2024-6 soliciting proposals focused on flight investigations that seek to demonstrate space-based manufacturing and advanced materials activities on the ISS. https://youtu.be/bJ9y9K0fWrU ** Gateway - Lunar Space Station Trailer - NASA Johnson The Gateway space station will be humanity's first space station to orbit the Moon in support of the Artemis missions to return humans to the lunar surface for scientific discovery and chart a path for the first human missions to Mars and beyond. https://youtu.be/iLqu4sS4iR4 ** Blue Origin - Orbital Reef project: NASA Sees Progress on Blue Origin’s Orbital Reef Life Support System | NASA - Mar.20.2024 A @NASA-funded commercial space station, @blueorigin's Orbital Reef, recently completed testing milestones for its critical life support system as part of the agency’s efforts for new destinations in low Earth orbit. The four milestones are part of a NASA Space Act Agreement… pic.twitter.com/bCypsQE78P — NASA Space Operations (@NASASpaceOps) March 20, 2024 ** Introducing our Haven-1 aluminum primary structure, made in . - VAST - VAST Our Haven-1 aluminum primary structure manufacturing is underway. Designed, manufactured, and tested in house in the . https://youtu.be/wgW1hjdrfFU ** The Space Café Podcast #103: Building for New Frontiers: How Space Architecture Shapes Our Future in the Cosmos with space architect Georgi Petrov - SpaceWatch.Global Space Architecture is not just about creating structures; it’s about envisioning a sustainable future for humanity in space. In the latest #SpaceCafePodcast, Markus dives into a thought-provoking conversation with Georgi Petrov, a visionary at the forefront of designing habitats beyond Earth. https://www.buzzsprout.com/1915816/14777125-georgi-petrov-architecting-new-worlds-conversations-on-designing-for-space-habitation.mp3 ** Every Space Station Size Comparison | The Evolution of Space Station 3D - REAL SPACE(Hat tip Bob Zimmerman) https://youtu.be/qJNQ4aIwIKM ** TIMELAPSE: Retrieval of ETCS PM : External Thermal Control System Pump Module from SpX-30 trunk - ISS Above 20x TIMELAPSE: Retrieval of ETCS PM : External Thermal Control System Pump Module from SpX-30 trunk https://youtu.be/Sxvtk41rArc ** Other news and articles: - NASA Astronaut Loral O’Hara, Expedition 70 Science Highlights | NASA - Mar.28.2024 - Station Crew Expands to Ten, Begins Working Together | Space Station/NASA - Mar.26.2024 - Drilling for water ice on Mars: How close are we to making it happen? | Space.com - Mar.24.2024 - What We Can Create on Mars | Robert Zubrin/Quillette - Mar.19.2024 ** Highlight: Quebec - Newfoundland Sea Ice - Mar 25, 2024 17:05 EDT - ISS Above https://youtu.be/SNslBmyBWuo ** Highlight: LA - AL - TN - Mar 24, 2024 - 18:58 CDT - ISS Above https://youtu.be/5TZbeYMNfLw ** Live Video from the International Space Station (Official NASA Stream) - NASA Watch live video from the International Space Station, including inside views when the crew aboard the space station is on duty. Views of Earth are also streamed from an external camera located outside of the space station. During periods of signal loss due to handover between communications satellites, a blue screen is displayed. The space station orbits Earth about 250 miles (425 kilometers) above the surface. An international partnership of five space agencies from 15 countries operates the station, and it has been continuously occupied since November 2000. It's a microgravity laboratory where science, research, and human innovation make way for new technologies and research breakthroughs not possible on Earth. More: https://go.nasa.gov/3CkVtC8 Did you know you can spot the station without a telescope? It looks like a fast-moving star, but you have to know when to look up. Sign up for text messages or email alerts to let you know when (and where) to spot the station and wave to the crew: https://spotthestation.nasa.gov https://www.youtube.com/live/xAieE-QtOeM?feature=share ====

ISS after undocking of STS-132 === Amazon Ads === Lego Ideas International Space Station 21321 Toy Blocks, Present, Space, Boys, Girls, Ages 16 and Up ==== Outpost in Orbit: A Pictorial & Verbal History of the Space Station Read the full article

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professionalaerialvideo · 7 months

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Elevate Your Listings with Real Estate Videography Near Portland

In the ever-evolving world of real estate, staying ahead of the curve is crucial. With the rise of online platforms and the increasing demand for virtual property viewings, real estate professionals in Portland, Oregon, are turning to innovative solutions to showcase their listings. One of the most effective tools in their arsenal is real estate videography, a trend that is sweeping through the industry.

The Power of Real Estate Videography

Real estate videography is not just a passing trend; it’s a game-changer. It allows you to provide potential buyers with an immersive and dynamic experience, helping them visualize themselves in their future home. With the backdrop of Portland’s unique charm and vibrant neighborhoods, real estate videography can take your property listings to the next level.

1. Visual Storytelling:

In the competitive real estate market in Portland, visual storytelling is essential. Real estate videography allows you to create a compelling narrative for your listings. You can highlight the unique features of a property, showcase its surroundings, and give viewers a sense of the lifestyle they could enjoy

2. Engaging Virtual Tours:

Virtual property tours are a powerful tool, especially in today’s digital age. With a real estate videography near Portland, you can offer potential buyers engaging virtual tours of your listings. This not only saves time for both you and your clients but also ensures that only genuinely interested parties schedule in-person viewings.

3. Aerial Perspectives:

Portland’s diverse neighborhoods and scenic landscapes are a selling point in themselves. Real estate videography can incorporate aerial shots, providing breathtaking views of properties, neighborhoods, and the city’s iconic landmarks. It’s a surefire way to stand out in the market.

4. Showcasing Local Amenities:

Real estate is not just about the property; it’s also about the lifestyle it offers. With real estate videography, you can highlight the local amenities, parks, restaurants, and cultural attractions in Portland that make a property even more appealing.

5. Building Trust:

In an industry where trust is paramount, real estate videography offers transparency and authenticity. It shows potential buyers that you have nothing to hide and that you’re providing them with a complete view of the property.

Real Estate Marketing Companies in Portland

To make the most of real estate videography, you need the right expertise. This is where real estate marketing companies in Portland come into play. These companies specialize in creating captivating video content that not only showcases properties but also tells a story.

1. Professional Expertise:

Real estate marketing companies have professionals who are well-versed in the nuances of videography. They know how to capture a property’s essence and present it in the most appealing way.

2. Tailored Strategies:

No two properties are the same, and real estate marketing companies understand that. They work closely with you to develop a tailored video strategy that aligns with the unique selling points of each property.

3. State-of-the-Art Equipment:

From high-resolution cameras to advanced drone technology, real estate marketing companies in Portland have access to the latest equipment. This ensures that your videos are of the highest quality.

4. Post-Production Excellence:

Creating a video is just the beginning. Real estate marketing companies have the skills to edit and enhance the footage, adding music, voiceovers, and other elements to create a polished and professional final product.

5. Broad Reach:

Once your real estate videography is complete, marketing companies can help you distribute it to the widest possible audience. They can optimize your videos for online platforms, social media, and even create virtual reality experiences for prospective buyers.

The Future of Real Estate Marketing

As the real estate market in Portland continues to evolve, staying competitive requires embracing innovative techniques. Real estate videography and the expertise of real estate marketing companies are a winning combination that can set you apart in this dynamic market. It’s not just a trend; it’s the future of real estate marketing.

So, if you’re a real estate professional in Portland looking to enhance your listings, consider the power of real estate videography and the expertise of marketing companies. It’s a decision that will not only benefit your business but also provide an engaging and immersive experience for your clients.

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portlanddigitalmarketingagency · 10 months

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Trending Ways of Digital Marketing Strategies for Successful Results in Portland

Introduction

Digital marketing is now essential for companies of all sizes in today's increasingly linked society. Keeping up with the most recent digital marketing techniques is essential for attaining great results in the ever-evolving world of technology and changing consumer behavior. Working with a Digital Marketing Agency in Portland can assist you in putting the best plans in place for your company if you run a business there.

With the help of our cutting-edge methods based on data and creativity and customized to match your specific requirements, our Portland digital marketing agency will accelerate the growth of your company, increase your online visibility, and engage your target audience. Our company uses cutting-edge tools like automation, artificial intelligence (AI), and advanced analytics to create creative solutions that keep your company competitive and on the cutting edge of market trends.

This article will also examine several popular digital marketing tactics that can support firms in thriving in the digital environment.

Trends in Digital Marketing Agency for Successful Results

• Content Marketing That Is Personalized

Personalization takes content marketing to a whole new level while still being a powerful tool for organizations. Instead of creating generic content, astute marketers focus on giving their target audience individualized experiences. By utilizing data analytics and segmentation strategies, businesses may tailor content to meet individual tastes, requirements, and interests. Increased engagement, trust, and conversions are all benefits of this strategy.

Marketing via influencers

Influencer marketing has grown significantly in popularity in recent years. Often, consumers place more trust in influencer recommendations than they do in traditional advertising. Your brand's exposure and impact can be greatly increased by collaborating with relevant influencers in your sector or niche. You may reach out to their loyal following and capitalize on their genuineness to effectively advertise your goods or services by working with influencers and a Digital Marketing Agency Portland that are in line with your brand's ideals.

Video Advertising

On digital platforms, video material has become more and more popular since it effectively communicates messages while grabbing consumers' attention. Since platforms like YouTube, TikTok, and Instagram Reels have emerged, companies can use video marketing to actively engage their target audience. Your marketing strategy may benefit from including videos because they help raise brand awareness, increase engagement, and improve conversion rates. Video marketing has a significant impact on consumer behavior, whether it uses storytelling, product testimonials, or both.

Voice Search Enhancement

The way individuals seek information has changed as voice-activated devices like smart speakers and virtual assistants become more common.Voice search optimization of your digital content is crucial if you want to maintain a competitive edge in digital marketing. You may increase your exposure and draw in voice search users by incorporating long-tail keywords, providing succinct answers to frequently asked inquiries, making sure your website is mobile-friendly, and loading rapidly.

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Conclusion

Businesses must modify their digital marketing strategy to be competitive as the digital world changes. To succeed in digital marketing, adopting personalized content marketing, influencer alliances, video marketing, social media advertising, voice search optimization, and utilizing AI and automation are some popular strategies. By remaining up to date on the most recent trends and effectively putting these techniques into practice, businesses can connect with and engage their target audience, promote conversions, and ultimately achieve their marketing goals.

With a client-centered strategy, we prioritize your business goals at our Portland digital marketing agency. To meet your needs, we offer customized solutions, open communication, and individual attention. Our dedication goes beyond execution; we continuously track campaign results, examine data, and modify our plans for continuous improvement. Through open communication and honest reporting, you will always be aware of how your digital marketing campaigns are doing. To learn more about our services. Visit: www.portlanddigital.marketing

#portland digital marketing #digital marketing agency portland oregon #digital marketing portland #digital marketing agency portland

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yashallied · 10 months

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Helmet Cameras MarketGlobal Opportunity Analysis and Industry Forecast, 2023-2032. Claims Allied Market Research.

Helmet camera is a camera attached to a helmet to help record a video without the use of hands. Helmet cameras can be of two types—CCD helmet Cameras that have Charge-coupled device image sensor and operate on 12VDC power and output an analog type signal, and CMOS helmet cameras that have complementary metal-oxide-semiconductor image sensor and operates on 5VDC and draw little power and are a smaller size than CCD. Helmet camera comes in different resolutions like Fully HD, HD, and SD and its end users are the military personnel, sports adventurers, and individuals.

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Request To Customization:- https://www.alliedmarketresearch.com/request-for-customization/6868

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

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Web: www.alliedmarketresearch.com

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electronics-system · 10 months

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#Direct View LED Video Walls #Indoor LED Video

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nwbeerguide · 1 year

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Astoria's Buoy Beer Company eager to move on from a year ago announces changes at their brewery and taproom.

image courtesy Buoy Beer Company

Press Release

Astoria, Oregon is a small coastal town at the confluence of the Columbia River and the Pacific Ocean. It’s a town fueled by community. A town where small businesses flourish. A town where locals see someone they know almost everywhere they go. At the river’s edge of this town is Buoy Beer Company, a brewery and restaurant on the Columbia River with a sweeping view of passing ships, shimmering waters, and in the distance, the Pacific Ocean.

On June 14, 2022, part of a building on the brewery’s campus collapsed into the river after the pilings underneath gave way. Word moved quickly through town of the brewery’s damage. “Almost immediately I got a text from my friend Lisa,” says Dolores Matthys, Buoy’s HR Manager. “It said: ‘Thinking of you and all your staff. Hoping all are okay.’”

Management’s first priority was to make sure everyone was accounted for and safe, which was quickly verified. The second priority was to shut down the natural gas and CO2 so emergency services could secure the building. The next few days were a blur, with every department working on how they could keep Buoy running while coping with the functional and symbolic loss of the building. “When the collapse happened, the reaction was so visceral, it made me realize just how important Buoy is to many in our community,” says Matt Jones, Head Brewer.

In September 2021, Buoy finished a much-anticipated brewery expansion into the Astor Street building (formerly home to Video Horizons) across the Riverwalk and immediately south of the original building. Since then, all brewing and fermentation processes have taken place in that building.

The partially collapsed building contained the second part of the beer-making process – bright tanks, lager tanks, kegging, packaging materials, and a new high-speed canning line – as well as the restaurant. Those tanks were full of beer and a plan was needed to not only salvage what we could, but to also replace that capacity (which had been cut in half) in time for the big beer months of the summer. “Pretty much the first few days were salvage-and-plan mode,” says Matt Jones.

The team banded together and moved quickly. Usable fermenters were set up as bright tanks, a canning line was rented, brewing schedules were altered, and Buoy was back to producing beer in less than one week – in half the space and with half the equipment.

“It’s amazing, what we were able to accomplish,” says Dave Kroening, Co-founder. “The quick shift was a testament to our incredible staff and their flexibility and dedication.”

The outreach from the brewing community poured in from all over the Pacific Northwest. “We knew we couldn’t keep the shelves stocked with our now-limited capacity,” says Dave Kroening. “The great people of Ninkasi and Sin Marca quickly worked with us to set up contract brewing, which helped us figure out how we were going to keep our production numbers up.” Brewers had long conversations about malt bills and yeast strains, and made trips to Eugene and Portland to sample batches and hone recipes with the same flavor profiles.

But while the brewery staff was busy pivoting, the restaurant staff was unfortunately displaced. They dedicated their time to cleaning up what they could from the riverbank while the management staff jumped into finding a new space to maintain their livelihoods and continue to serve the community.

By the end of week two, the team had found a temporary home in the Astoria Food Hub at 1152 Marine Dr, just a few blocks away.

Though things were moving forward, it was hard not to experience the lingering feeling of loss and the worry of uncertainty. “We went from serving fish and chips and beer on the water one day to the restaurant being closed and our team’s employment future being in jeopardy the next,” says Bob Voss, Restaurant Manager. Getting used to logistics, forecasting, scheduling, packaging, and balancing the needs and capabilities of altered operations was also a struggle.

“It felt like the COVID-19 shut-down all over again,” says Dolores Matthys.

In addition, the environmental impact and powerlessness associated with not being able to clear out the building, clean up remaining debris, or start the recovery process was tough. We did what we could to clear the river of scattered packaging materials. The community pitched in to help, and we began offering a free pint of Buoy beer to those who brought in lost beer labels. Yet Buoy’s brewing equipment sat amidst the wreckage for nine long months until initial insurance, engineering, permitting and planning processes were able to be completed.

In an effort to keep things positive, Hospitality Director Katie Shaw and Kevin Shaw, Director of Production, hosted a team-wide BBQ at their home.

“This company is so much more than a place, it’s family,” Katie wrote in her invitation. “While we do not know for certain what the future holds, we do know we will always have each other. So let’s drink some beer, eat some food, and have a few laughs together.”

Pressing On

For the last year, we have all pressed on at Buoy, brewing as much beer as possible, organizing cleanups for lingering debris, hosting local events, and settling into our new restaurant location.

But with such a large portion of the building still out of commission, pivoting has become a daily task. The brewery was forced to quickly master a new set of skills. To keep beer at full capacity in Astoria, they needed to execute same-day tank turnarounds for cleaning. This meant regularly sending beer back into a tank the same day it was emptied in order to keep the few available tanks full.

Packaging also became less efficient on the smaller, rented canning line that was shoehorned into an open area on the brewing floor. The packaging crew went from a smooth, efficient operation to long, challenging days. Stressors of constant maintenance, minimal space, and the inability to package enough beer to meet demand compounded often. The bright side, however, is that with fewer tanks there was less simultaneous brewing. This allowed our dedicated brewing and packaging staff to help wherever needed to keep products moving.

“I think for many of us the biggest day-to-day struggle since the collapse (aside from capacity) has just been space,” says Michael Duron, Lead Brewer. “…space to walk through the brewery, move pallets through the brewery, store things safely and properly, etc. The struggle of fitting two buildings’ worth of work into one is constant and real.”

“We just got done with the expansion and we had so much more space [with the new building],” says Kevin Shaw. “Finally, we were able to spread out a bit. But after the collapse everyone had to cram back into the same space. Folks are ready for more space again.”

However, things are starting to look up as the team finishes the logistics of expanding brewing operations into a third building that will be shared by Buoy’s sister company, Pilot House Distilling. This building has been part of the distillery expansion plan for the past couple of years but has been delayed by the pandemic and permitting. But Pilot House continues to grow, and has recently expanded their offerings into Idaho. They have also turned their Portland tasting room into a full-service bar and secured a presence at Portland International Airport for 2025. The company plans to move their distilling operations into the building this fall as production of their canned cocktail line and Painted Lady gin ramps up.

Buoy’s high-speed canning line just began operation again and favorites like the Czech-style Pilsner, IPA, Helles, and Dunkel Lager (previously contract-brewed by Ninkasi and Sin Marca) will be brewed in house again. Czech-style Pilsner will be packaged at Buoy this week for the first time (and almost exactly one year to date) since the collapse.

Looking to the Future

The future of the collapsed building is still unknown, but our first step is to work with the Army Core of Engineers, who permit all Columbia River work, to clean up the damage. Not only is the building missed dearly by our staff members, but it’s also missed by the community and Astoria’s many visitors.

“The customers that come in and expect an amazing view, beer, and the glass floor we were known for become disappointed, and we have to share in their disappointment and be reminded of it constantly,” says Bob Voss. “Seeing the building in disrepair is also a hard one, as it is for everyone, I’m sure.”

“I’ve spent a lot of time in that building and saw it transform from a complete dump to something that was treasured by many and made people happy,” says Kevin Shaw. “Hopefully it can return in some capacity. It is one of the coolest and most unique brewery locations there is.”

It has been an incredibly hard year for our entire Buoy team – the extent of which goes unrecognized by many. “This event was something that usually destroys a business, but most consumers didn’t notice anything because our staff worked so hard to keep beer on the shelves,” says Jessyka Dart-Mclean, Marketing Manager. Yet hardships often bring people together and create new appreciations for the future. After the incident, staff from all departments worked with each other to pivot, revise, adapt, and persevere in order to keep Buoy afloat. The result has been a strengthened company culture, a shared appreciation of our ability to adapt to change, and an affirmation of Buoy’s connection with our local and regional brewing community.

“Our team is stronger than ever,” says Katie Shaw. “The collapse affected us all and that has brought us all closer together. After dealing with that, there isn’t anything we can’t do.”

For now, the Astoria Food Hub (1152 Marine Dr.) will continue to be the home of Buoy Beer’s restaurant and the team is currently hiring for the summer season. The location now features an expansive menu, complete with our famous fish & chips and other favorites, fresh Buoy beers, a full bar, and donuts made by Jambot Donuts. The brewery will continue to brew flagship recipes and popular varieties as well as expand rotating lines to increase Buoy beer offerings in 2024. Our planned events will also continue, with Buoy’s second annual Oktoberfest this September 22 & 23 and the annual Lager Fest in Spring 2024, when the company will celebrate its 10th birthday!

We are grateful the community and the many visitors who have joined us at the Hub over the past year and to the team members who made it possible to continue to do what we love. We look forward to making even more memories with great people, great food, and great beer – no matter where we are.

Astoria, OR overlooks the meeting of one of the West's most relentless rivers and the wilderness of an entire ocean - and it's here that Buoy Beer Company brews its beer. With balance always a priority, we focus on traditional lagers and NW ales to savor and share with friends after a hard day's work.

from Northwest Beer Guide - News - The Northwest Beer Guide https://bit.ly/465jaLh

#Craft Beer #Beer #News

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blog-digital-trends · 1 year

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Portland Digital Agency Trends

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With the altering times and decisions, shoppers are continuously exploring new issues, so it’s essential for companies to listen to that. Our sights are set on strategy, design, storytelling, and creating an impression. Lifestyle manufacturers to tech, startups to venture capitalists, professional providers to skilled sports—we dig down to build up. Our Portland digital consultants have years of experience and skills in helping companies with their marketing efforts.

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As a full-service agency, we look past sales and branding that will help you envision what’s subsequent. Our method succeeds as a result of we get to know you and your ambitions. Then we decide to the lengthy game of seeing you obtain your total business targets. To put it one other means, in relation to the large picture, we’re like a blimp-sized bulb that’s always there for you, lighting the best way.

#Youtube

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blog-aboutdigital · 1 year

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Advertising Portland Digital Agency

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Services embody brand technique and DNA, website design, UX/UI, graphic design, content advertising, photography, video, and e-commerce. Founded in 2013, ninety seven Switch is a Chicago-based digital advertising agency that helps purchasers adapt to the continuously changing digital market. Despite having a small team of fewer than 10 employees, ninety seven Switch provides a big selection of providers similar to web design, web optimization, PPC, social media, and content advertising. Also, if your trade has some specifics for target audiences solely in Portland, Oregon, make sure the digital marketing agency is knowledgeable about them. To be efficient, digital advertising companies present world-class search engine optimization providers once employed to deal with your business’ digital advertising efforts.

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mostlysignssomeportents · 3 months

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Vice surrenders

I'm on tour with my new novel The Bezzle! Catch me TONIGHT in LA with Adam Conover at Vroman's, then on MONDAY in Seattle with Neal Stephenson, then Portland, Phoenix and more!

Vice died the way it lived: being suckered in by smarter predators, even as it trained its own predatory instincts on those more credulous than its own supremely gullible leadership. RIP, we hardly knew ye.

For those of you who don't know, Vice was a Canadian media success story. It was founded by a motley clique of hipsters, one of whom – founder of the Proud Boys – has since grown to be one of the world's great fascism influencers. Another perfected the art of getting young people to work "for exposure" even as he built a massive, highly lucrative media empire on their free labor:

https://www.canadaland.com/podcast/vice-oral-history/

Eventually, Vice transitioned to a string of progressively worsening corporate owners, each more dishonest, predatory – and gullible – than the last. The company was one of the most enthusiastic marks for Facebook's infamous "pivot to video" – in which Mark Zuckerberg destroyed half the media industry by tricking them into thinking that the public was clamoring for video content, based on fraudulent viewing numbers:

https://en.wikipedia.org/wiki/Pivot_to_video

Vice went all-in on video, spending hundreds of millions to finance Zuckerberg's doomed attempt to conquer Youtube. But unlike other the rubes who got zucked, Vice found greater fools to scam, convincing giant, slow-moving meidia companies that the best way to get in on the Next Big Thing was to shower them with vast sums of string-free money:

https://en.wikipedia.org/wiki/Viceland_(Canadian_TV_channel)

And yet, at every turn, through a succession of increasingly incompetent owners who bought the stumbling, declining Vice at fire-sale prices and then proceeded to hack away at the wages and tools its journalists depended on while paying executives salaries so high that they beggared the imagination, Vice's reporters continued to turn out stellar material.

This went on literally until the last moment. The memorial posted by 404 Media rounds up a selection of major stories Vice's beleaguered, precarious writers produced even as Vice's vulture capitalist leadership were pulling the rug out from under them:

https://www.404media.co/behind-the-blog-vices-legacy-and-the-idea-that-the-internet-is-forever/

True to form, those private equity scumbags locked all those workers out of the company's CMS without notice – and then forgot to lock down the podcasting back-end. That allowed a group of Vice veterans – Matthew Gault, Emily Lipstein, Anna Merlan, Tim Marchman and Mack Lamoureux – to gather for a totally unauthorized, tell-all session that they pushed out on an official Vice channel:

https://www.youtube.com/watch?v=TKT4OtDEJRA

It's a hell of a listen. Not only do these Vice veterans have lots of fascinating history to recount, but they also describe the conditions under which those blockbuster stories of Vice's final days were produced. As the "visionary leaders" of the company paid themselves millions, they halted payments to key suppliers, from Lexisnexis to the interview transcription service the writers depended on. Writers paid out of pocket to search PACER court records.

Not only did Vice's reporters do incredible work under terrible and worsening circumstances, but the Vice writers who got out ahead of the total collapse are also doing incredible work. 404 Media is a writer-owned investigative news publisher founded by four Vice escapees – Samantha Cole, Jason Koebler, Emanuel Maiberg and Joseph Cox, which is both producing incredible work and sustaining the writers who founded it:

https://www.404media.co/

All of which leads to an inescapable conclusion: whatever problems Vice had, they didn't include "writers don't do productive work" and also didn't include "that work isn't economically viable*. Whatever problems Vice had, they weren't problems with Vice's workers – it was a problem with Vice's bosses.

Which makes Vice's final, ignominious punishment at the hands of those bosses even more brutal, stupid and inexcusable. According to the leaked memos emanating from the company's investors and their millionaire C-suite toadies, the business's new strategy is abandoning their website in order to publish on social media.

This is…I mean, this,..

This is…

Wow.

I mean, wow.

The thing is, the social media business model is a giant rug-pull. They're not even bothering to hide their playbook anymore. For social media, the game is to encourage media companies to become reliant on third parties to reach their audiences. Once that reliance is established, the companies turn down – or even halt – the ability of those media companies to reach their audience altogether. Then, they charge the media companies to reach their audiences:

https://www.eff.org/deeplinks/2023/06/save-news-we-need-end-end-web

Now, this wasn't always quite so obvious. Back when Vice was falling for Facebook's "pivot to video," it wasn't completely obvious that the long con was to take your audience hostage and ransom them back to you. But deliberately organizing your business to be reliant on social media barons today? It's like trusting your money to Sam Bankman-Fried…in 2024.

If there was ever a moment when the obvious, catastrophic, imminent risk of trusting Big Tech intermediaries to sit between you and your customers or audience, it was now. This is not the moment to be "social first." This is the moment for POSSE (Post Own Site, Share Everywhere), a strategy that sees social media as a strategy for bringing readers to channels that you control:

https://pluralistic.net/2022/02/19/now-we-are-two/#two-much-posse

Predicting that a social media platform will rug the media companies that depend on it today doesn't take a Sun Tzu – as cunning strategies go, the hamfisted tactics of FB, Twitter and Tiktok make gambits like "Lucy and the football" look like von Clausewitz.

The most bonkers part of this strategy is that it's coming from private equity bosses, who laud themselves as the great strategists of the 21st century, whose claim on so much of our global capital and resources is derived from their brilliant insight, which allows them to buy "distressed assets" like Vice, "restructure" them to find "efficiencies" and sell them on.

The reality is that PE goons – like other financiers – are basically herding animals. Everyone's hit on the tactic of buying up beloved media companies – from the 150-year-old Popular Science to modern publications like CNet – and then filling them with spammy garbage in the hopes that Google will fail to notice and continue to award them pride-of-place on search results pages:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

The fact that these billionaire brain-geniuses can't figure out how to "turn around" a site whose workers a) produce brilliant, popular, successful work; and b) depart to found successful firms that commercialize that work tells you everything about their ability to spot "a good business opportunity."

PE – like other mafiosi – only have one business-plan, the "bust out," where you invade a business that produces useful things, force them to pay your chosen suppliers sky-high fees for things they don't need, extract massive fees for your "management" and then walk away from the collapse:

https://pluralistic.net/2023/06/02/plunderers/#farben

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/02/24/anti-posse/#when-you-absolutely-positively-dont-give-a-solitary-single-fuck

#pluralistic #vice #motherboard #posse #apps #enshittification #media #chumboxes #botshit #bust outs #news bailouts

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myangelgarden · 1 year

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MCDONALD'S Published April 23, 2023 2:25pm EDT

These are 4 changes McDonald's is making to its burger to stay number one

The Big Mac and the McDouble are getting the biggest changes

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By Anders Hagstrom FOXBusiness

Impossible Foods CEO Peter McGuinness shares plant-based products to replace animal meat on 'The Big Money Show.’video

Plant-based food company CEO shares how Impossible Foods has offset inflation

Impossible Foods CEO Peter McGuinness shares plant-based products to replace animal meat on 'The Big Money Show.’

McDonald's announced changes to some of its most popular menu items last week, affecting the Big Mac and McDouble, among other things.

The fast food giant claims the changes will improve the flavor of its top-performing burgers. The improvements come down to four main changes, according to McDonald's: better, softer buns, consistently melted cheese, a better sear on the patties and, simplest of all, more Big Mac sauce.

The chain says it has also started adding white onions to the patties as they are searing to improve the flavor.

"I’ll always remember my first burger from McDonald’s. And now my culinary team and I have the best job in the world: thinking about ways to bring even more of that iconic McDonald’s taste to fans," McDonald's USA senior director of culinary innovation Chad Schafer said in a statement.

TIKTOK VIDEO WITH MCDONALD’S CUP ‘HACK’ STUNS SOCIAL MEDIA: ‘WHY DOESN’T MCDONALD’S ADVERTISE THIS?’

McDonald's PLT

Sign promoting McDonald's "PLT" burger with a Beyond Meat plant-based patty at one of 28 test restaurant locations in Ontario, Canada Oct. 2, 2019. (Reuters/Moe Doiron / Reuters Photos)

Little Mac Double Mac MCDONALDS

The Big Mac is among the most popular menu items at McDonalds, and the company is making some changes. (McDonald's / Fox News)

"We found that small changes, like tweaking our process to get hotter, meltier cheese and adjusting our grill settings for a better sear, added up to a big difference in making our burgers more flavorful than ever," he added.

McDonald's is starting to introduce the burger changes in Los Angeles, Seattle, Portland, San Francisco, Sacramento, Phoenix, Las Vegas, Salt Lake City, Denver, Boise and Tucson. It says many stores in the surrounding area will also participate.

FORMER MCDONALD'S EMPLOYEE CLAIMS MCFLURRY MACHINES WERE 'RARELY' EVER BROKEN — JUST TOO HARD TO OPERATE

U.S. markets are not the first to taste the improved versions of McDonald's classics. The chain tested the changes in Australia, Canada and Belgium last year.

McDonalds

McDonald's is rolling out changes to its popular burgers in the coming months. The primary changes affect the Big Mac and the McDouble. (Getty Images)

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McDonald's hopes to roll out the burger improvements to all stores by 2024.