Top 10 Facebook Marketing Service Provider in 2023

#facebookmarketing #facebookmarketingtraining #facebookmarketingtips #facebookmarketingexperts #facebookmarketingguide #FacebookMarketingbook #FacebookMarketingStrategies

Facebook is one of the most popular social media platforms with over 2.7 billion monthly active users. It is a powerful tool for businesses to connect with their audience and promote their products and services. However, not all businesses have the time or expertise to run a successful Facebook marketing campaign. That’s where Facebook marketing service providers come in. In this blog post, we…

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Elevate Your SEO Game: The Ultimate Guide to Website Analysis

Uncover the secret to skyrocketing your website's success with the ultimate guide to SEO analysis tools! 💡

Discover the power of SEO analysis tools and take your website to new heights with expert insights and comprehensive comparisons. Whether you're a beginner or a seasoned pro, this guide has everything you need to optimize your online presence and drive organic traffic.

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New SpaceTime out Wednesday....

SpaceTime 20240424 Series 27 Episode 50

NASA confirms its Dragonfly rotorcraft mission to Saturn's moon Titan

NASA has confirmed that it will send a rotocopter mission to the organic-rich Saturnian world of Titan.

NASA say good bye for now to their Mars Ingenuity Helicopter

NASA scientists have said good bye for now to their intrepid little Mars Ingenuity Helicopter which was grounded in January following rotor damage while flying over the Red planet’s Jezero Crater.

South Korea launches a new spy satellite

South Korea has launched its second domestically made spy satellite into orbit

The Science Report

The Great Barrier Reef now going through a fifth bleaching event due to climate change.

Palaeontologists have described three unusual new species of giant fossil kangaroo.

The first ever ‘World Cybercrime Index,

Alex on Tech AMD rolls out its new AI-enhanced chips

SpaceTime covers the latest news in astronomy & space sciences.

The show is available every Monday, Wednesday and Friday through Apple Podcasts (itunes), Stitcher, Google Podcast, Pocketcasts, SoundCloud, Bitez.com, YouTube, your favourite podcast download provider, and from www.spacetimewithstuartgary.com

SpaceTime is also broadcast through the National Science Foundation on Science Zone Radio and on both i-heart Radio and Tune-In Radio.

SpaceTime daily news blog: http://spacetimewithstuartgary.tumblr.com/

SpaceTime facebook: www.facebook.com/spacetimewithstuartgary

SpaceTime Instagram @spacetimewithstuartgary

SpaceTime twitter feed @stuartgary

SpaceTime YouTube: @SpaceTimewithStuartGary

SpaceTime -- A brief history

SpaceTime is Australia’s most popular and respected astronomy and space science news program – averaging over two million downloads every year. We’re also number five in the United States.  The show reports on the latest stories and discoveries making news in astronomy, space flight, and science.  SpaceTime features weekly interviews with leading Australian scientists about their research.  The show began life in 1995 as ‘StarStuff’ on the Australian Broadcasting Corporation’s (ABC) NewsRadio network.  Award winning investigative reporter Stuart Gary created the program during more than fifteen years as NewsRadio’s evening anchor and Science Editor.  Gary’s always loved science. He studied astronomy at university and was invited to undertake a PHD in astrophysics, but instead focused on his career in journalism and radio broadcasting. He worked as an announcer and music DJ in commercial radio, before becoming a journalist and eventually joining ABC News and Current Affairs. Later, Gary became part of the team that set up ABC NewsRadio and was one of its first presenters. When asked to put his science background to use, Gary developed StarStuff which he wrote, produced and hosted, consistently achieving 9 per cent of the national Australian radio audience based on the ABC’s Nielsen ratings survey figures for the five major Australian metro markets: Sydney, Melbourne, Brisbane, Adelaide, and Perth.  The StarStuff podcast was published on line by ABC Science -- achieving over 1.3 million downloads annually.  However, after some 20 years, the show finally wrapped up in December 2015 following ABC funding cuts, and a redirection of available finances to increase sports and horse racing coverage.  Rather than continue with the ABC, Gary resigned so that he could keep the show going independently.  StarStuff was rebranded as “SpaceTime”, with the first episode being broadcast in February 2016.  Over the years, SpaceTime has grown, more than doubling its former ABC audience numbers and expanding to include new segments such as the Science Report -- which provides a wrap of general science news, weekly skeptical science features, special reports looking at the latest computer and technology news, and Skywatch – which provides a monthly guide to the night skies. The show is published three times weekly (every Monday, Wednesday and Friday) and available from the United States National Science Foundation on Science Zone Radio, and through both i-heart Radio and Tune-In Radio.

Unlocking Success: The Best Use of Facebook Marketing

In the dynamic landscape of digital marketing, Facebook remains a powerhouse for businesses seeking to connect with their target audience and drive results. With over 2.8 billion monthly active users, Facebook offers an unparalleled platform for businesses to enhance brand visibility, engage with customers, and boost sales. Here's a comprehensive guide on the best use of Facebook marketing to maximize your business potential:

1. Create a Compelling Business Page:

Your Facebook business page is the digital face of your brand. Ensure it's visually appealing, consistent with your brand identity, and includes essential information such as your business hours,

contact details, and a compelling 'About Us' section. Use high-quality images and a captivating cover photo to make a lasting first impression.

2. Leverage Facebook Ads:

Facebook's robust advertising platform allows businesses to target specific demographics, interests, and behaviors. Invest time in creating eye-catching ad creatives, compelling copy, and a clear call-to-action.

Experiment with different ad formats, such as carousel ads, video ads, and lead ads, to find what resonates best with your audience.

3. Engage with Your Audience:

Social media is all about building relationships. Regularly engage with your audience through comments, messages, and posts. Promptly respond to inquiries, address concerns, and foster a sense of community. Encourage user-generated content by running contests or asking for reviews, turning your audience into brand ambassadors.

4. Utilize Facebook Groups:

Facebook Groups provide a unique opportunity to create a community around your brand or industry. Join relevant groups and participate in discussions, positioning yourself as an authority in your niche. Alternatively, create your own group to foster a sense of belonging among your customers and prospects.

5. Harness the Power of Facebook Analytics:

Facebook Insights offers valuable data on your page performance, audience demographics, and content engagement.

Use these insights to refine your strategy, identify popular content, and optimize your posting schedule. Data-driven decisions are key to a successful Facebook marketing campaign.

6. Optimize for Mobile Users:

A significant portion of Facebook users access the platform on mobile devices. Ensure that your content is mobile-friendly, with concise and visually appealing elements. This includes mobile-optimized ads, responsive landing pages, and a seamless user experience.

7. Implement Facebook Pixel:

Facebook Pixel is a powerful tool that helps you track the actions users take on your website after clicking on your ads. Use this data to measure the effectiveness of your campaigns, retarget website visitors, and optimize for conversions. Facebook Pixel is an invaluable asset for refining your marketing strategy.

8. Run Targeted Contests and Giveaways:

Engage your audience by running contests and giveaways. Encourage participants to like, share, and comment on your posts to increase organic reach. Ensure that the prizes align with your brand and attract your target audience, fostering a positive association with your business.

9. Stay Consistent with Content Strategy:

Consistency is key in maintaining an active and engaged audience. Develop a content calendar and post regularly to keep your audience informed and entertained.

Mix up your content types, including images, videos, articles, and user-generated content, to maintain variety.

10. Test and Iterate:

The digital landscape is ever-evolving, and what works today may not work tomorrow. Continuously test different strategies, analyze results, and iterate based on the feedback and data you receive. This iterative approach will help you stay ahead of the curve and adapt to changing consumer behavior.

Lead Generation for E-commerce: Tactics to Drive Online Sales

Article by Jonathan Bomser | CEO | AccountSend.com

In today's dynamic digital landscape, the world of e-commerce is thriving like never before, offering businesses unparalleled opportunities to connect with a global audience. However, within this digital marketplace, the pursuit of increased online sales comes with its unique set of challenges. This is where the strategic art of lead generation steps in. In this article, we're about to embark on an enlightening journey through seven innovative tactics that promise to optimize your lead generation strategies and drive a remarkable surge in your online sales, setting the stage for business growth and expansion.

Download the infographic here!

Optimize Your Website for Conversions: Imagine your website as a virtual storefront, a welcoming entry point for potential customers into your digital universe. Ensuring that this first interaction is seamless and impactful is a crucial foundation for success. The concept of website optimization goes beyond aesthetics, diving deep into the realm of user experience. It's about strategically integrating compelling calls-to-action (CTAs), facilitating smooth checkout processes, and ensuring that your website is responsive and accessible across mobile devices. Each of these elements collaborates to create an environment that not only engages visitors but also fuels B2B lead generation, ultimately leading to increased conversions.

Implement SEO Best Practices: Navigating the vast expanse of the digital landscape requires a strategic compass. Search engine optimization (SEO) is that compass, guiding your brand towards higher visibility and discoverability. By refining your website and content to align with search engine algorithms, you pave a path for potential customers to easily find you. This journey involves meticulous keyword research, the cultivation of authoritative backlinks, and the crafting of top-notch content. Together, these elements elevate your brand's presence in search engine rankings, positioning you as an authority in your niche and drawing organic traffic to your virtual doorstep.

Harness the Power of Content Marketing: In a world driven by information and engagement, content marketing emerges as a beacon of connection. This dynamic strategy involves creating and disseminating valuable, relevant content that resonates with your target audience. From thought-provoking blog posts and visually captivating infographics to immersive videos and educational webinars, content marketing weaves a narrative that not only builds brand credibility but also educates potential leads. By serving as a bridge between information and conversion, content marketing shapes a customer journey that is both meaningful and impactful.

Leverage Social Media Advertising: In the realm of social media, where connections are forged and conversations thrive, lies an untapped reservoir of advertising potential. Platforms such as Facebook, Instagram, and LinkedIn offer a treasure trove of advertising options equipped with advanced targeting capabilities. These tools empower you to direct your messages towards potential customers based on their behaviors, preferences, and demographics. This laser-focused approach brings your brand to the forefront of your audience's attention, fostering recognition, trust, and ultimately, sales conversions.

Engage in Email Marketing: Amidst the whirlwind of digital advancements, email marketing remains a steadfast pillar in the lead generation landscape. It's the art of personalized communication, where each email serves as a conduit for tailored promotions, informative content, and the nurturing of leads. Cultivating a robust email list lays the foundation for strategic email campaigns, where the crafting of compelling content fosters a direct and intimate relationship between your brand and potential customers. This relationship, in turn, fuels conversions and drives your e-commerce success.

Partner with Influencers: The power of influence is a force to be reckoned with in the digital era. By collaborating with influencers who hold sway over your target audience, you unlock an avenue of amplified visibility and credibility. These influencers, with their engaged online following, introduce your brand to a wider audience, fostering trust and recognition. The partnership forms a symbiotic relationship, driving both your brand's growth and the influencer's engagement, a testament to the transformative potential of influencer marketing in e-commerce.

Use Retargeting Campaigns: In the intricate dance of e-commerce, not every lead converts immediately. This is where retargeting campaigns step in, reminding potential customers of their engagement with your brand. These campaigns strategically place ads on social media platforms or deliver timely email reminders, gently nurturing warm leads and guiding them towards conversion. By maintaining a consistent presence in their digital landscape, you increase the chances of converting engaged leads into loyal customers.

In summation, the realm of e-commerce lead generation is a symphony of strategies. From website optimization to content marketing, social media finesse, influencer collaboration, and the art of retargeting, each tactic plays a distinct role in enhancing lead generation, elevating conversion rates, and propelling your online sales to unprecedented heights. As you embark on this dynamic journey, remember that success lies in not just embracing these strategies but also in adapting them to the evolving e-commerce trends and the unique pulse of your business. Your commitment to continuous refinement and innovation will undoubtedly chart a course towards sustained e-commerce triumph.

Maui Brewing Company raises $1.5 million for Maui wildfire relief via their Kōkua Project.

image courtesy Maui Brewing Company Press Release Kihei, Hawaii … In response to the wildfire tragedies across the island of Maui, Maui Brewing Company spearheaded the Kōkua Project, a collaborative beer effort inspired by Sierra Nevada’s Resilience project of 2018 to raise money for those in need. Translated as “extending help to others” in the Hawaiian language, the Kōkua Project was touted as “one beer, brewed by many, to support the people of Maui”. Over 700 breweries across the United States and internationally participated in the project which began in late August to raise funds for the people of Maui. While Maui Brewing Company coordinated the efforts and provided the recipe for their suggested brew, brewing material partners jumped in with support by donating the yeast, hops, malts, and more to breweries that reached out for supplies. Ongoing email marketing kept brewing participants up-to-date on recipes, participating vendors, foundation information, events, marketing assets and logos, tap handles, and merchandising kits “From New Zealand to Japan and every US state in between, the brewing community has come together in a powerful and humbling way to support the people of Maui,” said Maui Brewing Company Founder and CEO, Garrett Marrero. “As one beer, brewed by many, Kōkua supports our Maui ‘Ohana who have been affected by the tragic wildfires. We are grateful to every brewery who has participated this year.” Maui Brewing partnered with Global Empowerment Mission to facilitate the fiscal responsibilities for the Maui Brewing Company Fire Fund. While participating breweries were encouraged to send their donations to GEM, some breweries opted to donate to Hawaii Community Foundation, Makai Foundation, or other legitimate non-profit organizations including Legacy of Aloha. Legacy of Aloha benefits Maui Brewing and TS Restaurants teammates that have been displaced and lost their belongings and livelihoods. The two restaurant groups partnered for the largest impact. Across these collaborative efforts, the beer community has raised $3M for Maui’s relief efforts with $1.5M pledged through the Kōkua Project. President and CEO of Maui Brewing Co. Restaurants, Chris Thibaut sent the update, "We're stoked to share that we've hit the $1.77M mark through the Legacy of Aloha program! The amount of support and aloha our community has shown these past few months has been truly amazing. Huge Mahalo for making a real difference in the lives of our Maui 'Ohana!" The financials provided by Legacy of Aloha did not only include brewery contributions from the Kōkua Project. The Maui Brewing Company team led by Garrett Marrero have been providing ongoing support to Maui, also facilitating supply missions, collecting vital items for the survivors, and delivering emergency drinking water to communities affected by the wildfires. As a result earlier this month, the brewing trade publication Brewbound announced their Best of 2023 Award Winners. Marrero was presented with the Person of the Year Award for “exemplifying the spirit of the craft brewing industry”. Beer lovers and those looking to support Maui’s relief efforts can donate directly to the Maui Brewing Company Fire Fund online HERE. For more information, visit MauiBrewing.com or follow @MauiBrewingCo on Facebook, Instagram, and Twitter. ### About Maui Brewing Company Founded in 2005, Maui Brewing Company is Hawaii’s largest craft brewery. MBC is based on Maui, with its grid-independent production brewery, restaurant and tasting room in Kihei, as well as restaurants in Kahana (Maui), Ka'anapali (Maui), Kailua (Oahu), and Waikiki (Oahu). Maui Brewing Company is available in 26 states, 1 district, and 3 international countries with more areas to follow. … from Northwest Beer Guide - News - The Northwest Beer Guide https://bit.ly/4aFdA4p

Accelerate Business Growth: Unleashing the Power of Digital Marketing

Achieving rapid business growth through digital marketing requires a strategic approach that leverages the vast opportunities available in the digital landscape. Here's a concise guide on how to accelerate your business's expansion:

Define Clear Goals: Start by setting specific, measurable, and achievable goals for your business growth. These could include increasing website traffic, boosting sales, or expanding your customer base.

Identify Your Target Audience: Understand your ideal customers' demographics, interests, and online behavior. This knowledge is crucial for crafting highly targeted marketing campaigns.

Optimize Your Website: Ensure your website is user-friendly, fast, and mobile-responsive. A well-optimized site not only attracts more visitors but also enhances the user experience.

Content Marketing: Create valuable, relevant, and engaging content that addresses your audience's needs and pain points. Blog posts, videos, and infographics can establish your brand as an industry authority.

Social Media Strategy: Develop a strong presence on relevant social media platforms. Consistently post content, engage with your audience, and use paid advertising to reach a wider audience.

Search Engine Optimization (SEO): Optimize your website for search engines to improve its visibility in search results. This organic traffic can be a consistent source of leads and conversions.

Email Marketing: Build and nurture an email list. Send personalized, targeted email campaigns to keep your audience informed and engaged.

Paid Advertising: Invest in pay-per-click (PPC) advertising to quickly boost your online visibility. Platforms like Google Ads and Facebook Ads offer precise targeting options.

Analytics and Data Analysis: Regularly analyze the performance of your digital marketing efforts. Use data-driven insights to refine your strategies and allocate resources effectively.

Stay Current: Keep up with digital marketing trends and adapt to changes in the digital landscape. The ability to innovate and stay relevant is key to sustained growth.

Test and Iterate: Continuously test different approaches and refine your tactics based on what works best for your business

By following these steps and continuously optimizing your digital marketing efforts, you can unlock rapid growth opportunities for your business. Digital marketing provides a cost-effective and scalable way to reach a broader audience, drive sales, and build a strong brand presence in today's digital-driven world.

The Complete Roadmap to Initiating Your Journey in Digital Marketing

In today's swiftly evolving digital sphere, the call for proficient digital marketers has surged significantly. As businesses increasingly pivot towards online platforms, the necessity for professionals adept at navigating the digital landscape has become paramount. If you're eager to embark on a career in digital marketing but feel uncertain about where to commence, fret not! This comprehensive roadmap will guide you through the essential steps to kickstart your journey and position yourself for success in this dynamic field.

Navigating the Diverse Realms of Digital Marketing

Before plunging into the intricacies of digital marketing, it's imperative to gain a holistic understanding of its multifaceted landscape. Digital marketing encompasses an extensive array of disciplines, including search engine optimization (SEO), search engine marketing (SEM), content marketing, social media marketing, email marketing, and analytics. Familiarizing yourself with these fundamental concepts will provide you with a sturdy foundation upon which to construct your career.

Acquiring Practical Expertise

While theoretical knowledge is indispensable, hands-on experience is invaluable in the realm of digital marketing. Consider undertaking internships, freelance projects, or volunteer opportunities to gain firsthand experience and build a robust portfolio. Whether it involves optimizing website content for SEO, orchestrating social media ad campaigns, or crafting compelling email newsletters, practical exposure will set you apart from the competition and showcase your capabilities to prospective employers.

Securing Pertinent Certifications

In addition to gaining practical experience, acquiring certifications can serve as tangible validation of your skills and expertise in specific areas of digital marketing. Numerous certifications are available from reputable organizations such as Google, HubSpot, and Facebook. Popular certifications include the Google Analytics Individual Qualification (IQ), Google Ads Certification, HubSpot Content Marketing Certification, and Facebook Blueprint Certification. Incorporating these certifications into your resume will bolster your credibility and enhance your prospects of landing coveted roles.

Establishing Your Online Presence

In today's digital era, cultivating a strong online presence is imperative for professional advancement. Create profiles on professional networking platforms like LinkedIn and showcase your skills, experiences, and accomplishments. Additionally, consider launching a blog where you can share insights and expertise in the digital marketing domain. Guest blogging on esteemed industry platforms is another effective strategy to position yourself as a thought leader and expand your professional network.

Staying Abreast of Industry Trends

Digital marketing is a dynamic and ever-evolving field, characterized by continual advancements and innovations. To remain at the forefront, it's essential to stay abreast of the latest industry trends, technologies, and best practices. Follow reputable blogs, subscribe to industry newsletters, participate in webinars, and engage in online communities to stay informed and continuously enrich your knowledge base.

Networking with Industry Peers

Networking serves as a potent catalyst for career progression in any industry, and digital marketing is no exception. Attend industry conferences, seminars, and networking events to forge connections with fellow professionals, glean insights from their experiences, and explore potential career opportunities. Cultivating meaningful relationships with industry insiders can open doors to new prospects and propel your career trajectory in digital marketing.

Tailoring Your Resume and Cover Letter

When applying for digital marketing positions, tailor your resume and cover letter to spotlight your pertinent skills, experiences, and achievements. Highlight your adeptness in digital marketing strategies, proficiency in data analysis and metrics interpretation, and any pertinent certifications or practical experiences you've accrued. Personalize each application to underscore why you're an ideal fit for the role and align with the company's objectives.

Preparing for Interviews

Lastly, prepare meticulously for interviews by researching the company, rehearsing common interview questions, and articulating your experiences and accomplishments in digital marketing. Showcase your passion for the industry, eagerness to evolve and grow professionally, and adaptability to evolving trends and technologies. By showcasing your expertise and enthusiasm for digital marketing, you'll enhance your prospects of impressing prospective employers and securing coveted roles.

In conclusion, embarking on a thriving career in digital marketing necessitates a blend of education, practical exposure, certifications, networking, and preparation. By adhering to the steps delineated in this roadmap and maintaining a proactive approach to learning and career advancement, you'll be well-equipped to realize your aspirations in the dynamic and gratifying realm of digital marketing. So, seize the opportunity, commence your journey today, and unlock boundless prospects in the digital marketing landscape!

From SEO to Social Media: Essential Digital Marketing Tools for Brampton Businesses

Gone are the days of print ads and TV commercials ruling marketing platforms. For Brampton businesses to thrive amidst growing digital disruption, implementing agile online tactics proves vital. The best way to do so is by working with experts in digital marketing Brampton. This blog includes three must-have tools for digitally savvy owners to deploy locally and beyond.

Website Optimization

Your website serves as the nucleus and first impression of any modern business. Ensure site speed, mobile responsiveness and search engine discoverability through SEO optimization. Tools like Google Analytics and Moz enable you to set targets around site visitors, bookmark key pages and bolster keyword tagging. Leverage insights to inform content and site design. You can hire digital marketing Brampton services to optimize your website professionally and rank it in Google for the coveted keywords. Remember, SEO takes time but it is worth the effort. Once your site starts appearing in top results, you get organic traffic and definitely see an uptick in business and queries.

Social Media Management

Social platforms like Instagram and Facebook continue their meteoric rise for connecting with target demographics. Centralized management systems such as Hootsuite allow coordinating omnichannel content scheduling, engagement tracking and unified inboxes across networks. Automate postings while monitoring real-time analytics through user-friendly dashboards to coordinate campaigns with ease.

Email Marketing

Email marketing is a popular method in digital marketing Brampton. Email subscriber outreach helps nurture leads toward becoming customers. Services like MailChimp facilitate the creating of TEMPLATES of personalized, impactful newsletters or promotions. However, to design customized emails, you will need to hire professional email designers for it. Integrate email capture forms on your website and social channels to build lists segmented by buyer interests and demographics. This supports strategic communication that resonates.

The digital era necessitates Brampton businesses complement traditional operations with online tools optimizing discoverability and engagement. Start small by picking one platform to focus initial efforts while building knowledge and momentum. Partnering with professionals in digital marketing Brampton guides multiplying your reach through data-backed strategies tailored to your capabilities. Take the first step now to sustain success for future growth.

 How Organic Facebook Marketing Can Help Your Business Reach a Global Audience

How Organic Facebook Marketing Can Help Your Business Reach a Global Audience #facebookmarketing #facebookmarketingtraining #facebookmarketingtips #facebookmarketingexperts #facebookmarketingguide #FacebookMarketingbook #FacebookMarketingStrategies

Introduction In today’s digital age, businesses are constantly seeking new and innovative ways to reach out to their target audience. One such effective method is organic Facebook marketing. By leveraging the power of social media, businesses can reach a global audience and expand their reach. Guide of Facebook Marketing Fiverr offers a gig titled “I will do organic Facebook marketing and…

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Maximizing Facebook Marketing for Rapid Brand Growth

In the fast-paced world of digital marketing, leveraging the power of social media platforms is crucial for achieving rapid brand growth. Facebook, with its vast user base and robust advertising capabilities, stands out as a potent tool for businesses looking to make a significant impact in a short amount of time. Here's a guide on how to make the best use of Facebook marketing to promote your brand effectively and efficiently.

1. Define Clear Objectives:

Before diving into Facebook marketing, outline your specific goals.

Whether it's increasing brand awareness, driving website traffic, or boosting sales, having well-defined objectives will shape your overall strategy.

2. Create a Compelling Business Page:

Your Facebook business page is the digital face of your brand. Optimize it with high-quality visuals, a concise yet engaging description, and essential information about your products or services.

Ensure that your page reflects your brand's identity and values.

3. Develop a Content Strategy:

Craft a content plan that resonates with your target audience. Share a mix of informative, entertaining, and promotional content.

Utilize a variety of media formats such as images, videos, and carousel posts to keep your audience engaged.

4. Leverage Facebook Ads:

Facebook's advertising platform offers precise targeting options, enabling you to reach your desired audience.

Invest in compelling ad creatives and use Facebook's targeting parameters to reach users based on demographics, interests, and behaviors. Consider running time-sensitive promotions to create a sense of urgency.

5. Engage with Your Audience:

Actively respond to comments, messages, and reviews on your page. Foster a sense of community by encouraging discussions and user-generated content.

Engaging with your audience not only strengthens brand loyalty but also enhances your organic reach.

6. Harness the Power of Facebook Groups:

Create or participate in Facebook groups relevant to your industry. This provides an additional platform to connect with potential customers, share valuable insights, and establish your brand as an authority in your niche.

7. Utilize Facebook Live:

Video content is king, and Facebook Live is an excellent way to connect with your audience in real-time. Host live events, Q&A sessions, product launches, or behind-the-scenes glimpses to build a more personal connection with your followers.

8. Run Contests and Giveaways:

Encourage user participation by organizing contests and giveaways. This not only boosts engagement but also helps expand your reach as participants often share these opportunities with their friends.

9. Track and Analyze Performance:

Use Facebook Insights to monitor the performance of your content and ads. Identify what works and refine your strategy accordingly. Adjust your targeting, creative elements, and posting schedule based on the data to optimize results.

10. Implement Retargeting Strategies:

Capitalize on Facebook's retargeting features to reach users who have interacted with your brand but haven't converted. Tailor your messaging to encourage them to take the desired action, whether it's making a purchase or signing up for a newsletter.

By combining these strategies, businesses can make the most of Facebook marketing to achieve rapid brand growth. Consistency, creativity, and strategic use of the platform's features will help propel your brand forward in a short amount of time.

New SpaceTime out Friday....

SpaceTime 20231110 Series 26 Episode 135

Mineral salts and organic compounds discovered on Ganymede

NASA’s Juno spacecraft has discovered mineral salts and organic compounds bubbling to the surface of Jupiter’s largest moon Ganymede.

New space deal reached between Australia and the United States

The United States and Australia have signed a bilateral technology Safeguards agreement providing the legal framework for American commercial space vehicles to launch from Australian soil.

New Russian space station to fly in four years

Russian President Vladimir Putin says the first segment of the Kremlin’s new space station should now be in orbit by 2027.

November Skywatch

The constellation of the winged horse Pegasus, the giant galaxy M31-Andromeda barrelling towards us, and three meteor showers in one month are among the highlights of the November night skies on SkyWatch…

SpaceTime covers the latest news in astronomy & space sciences.

The show is available every Monday, Wednesday and Friday through Apple Podcasts (itunes), Stitcher, Google Podcast, Pocketcasts, SoundCloud, Bitez.com, YouTube, your favourite podcast download provider, and from www.spacetimewithstuartgary.com

SpaceTime is also broadcast through the National Science Foundation on Science Zone Radio and on both i-heart Radio and Tune-In Radio.

SpaceTime daily news blog: http://spacetimewithstuartgary.tumblr.com/

SpaceTime facebook: www.facebook.com/spacetimewithstuartgary

SpaceTime Instagram @spacetimewithstuartgary

SpaceTime twitter feed @stuartgary

SpaceTime YouTube: @SpaceTimewithStuartGary

SpaceTime -- A brief history

SpaceTime is Australia’s most popular and respected astronomy and space science news program – averaging over two million downloads every year. We’re also number five in the United States.  The show reports on the latest stories and discoveries making news in astronomy, space flight, and science.  SpaceTime features weekly interviews with leading Australian scientists about their research.  The show began life in 1995 as ‘StarStuff’ on the Australian Broadcasting Corporation’s (ABC) NewsRadio network.  Award winning investigative reporter Stuart Gary created the program during more than fifteen years as NewsRadio’s evening anchor and Science Editor.  Gary’s always loved science. He studied astronomy at university and was invited to undertake a PHD in astrophysics, but instead focused on his career in journalism and radio broadcasting. He worked as an announcer and music DJ in commercial radio, before becoming a journalist and eventually joining ABC News and Current Affairs. Later, Gary became part of the team that set up ABC NewsRadio and was one of its first presenters. When asked to put his science background to use, Gary developed StarStuff which he wrote, produced and hosted, consistently achieving 9 per cent of the national Australian radio audience based on the ABC’s Nielsen ratings survey figures for the five major Australian metro markets: Sydney, Melbourne, Brisbane, Adelaide, and Perth.  The StarStuff podcast was published on line by ABC Science -- achieving over 1.3 million downloads annually.  However, after some 20 years, the show finally wrapped up in December 2015 following ABC funding cuts, and a redirection of available finances to increase sports and horse racing coverage.  Rather than continue with the ABC, Gary resigned so that he could keep the show going independently.  StarStuff was rebranded as “SpaceTime”, with the first episode being broadcast in February 2016.  Over the years, SpaceTime has grown, more than doubling its former ABC audience numbers and expanding to include new segments such as the Science Report -- which provides a wrap of general science news, weekly skeptical science features, special reports looking at the latest computer and technology news, and Skywatch – which provides a monthly guide to the night skies. The show is published three times weekly (every Monday, Wednesday and Friday) and available from the United States National Science Foundation on Science Zone Radio, and through both i-heart Radio and Tune-In Radio.

CELEBRATING 50TH ANNIVERSARY OF HIP HOP, THE MUSEUM AT FIT PRESENTS FRESH, FLY, AND FABULOUS: FIFTY YEARS OF HIP HOP STYLE

The Museum at FIT (MFIT) presents Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style, in celebration of the 50th anniversary of the birth of hip hop. The largest and most comprehensive exhibition to explore this revolutionary and influential style, this also marks the first time that the museum examines fashion exclusively through one musical genre. Over 100 garments and accessories capture the pivotal moments in hip hop fashion’s evolution, ranging from Kangol hats to custom Dapper Dan jackets and the Manolo Blahnik Okla Alta booties inspired by Timberland work boots. The exhibition is curated by Elena Romero, journalist and assistant chair of Marketing Communications at FIT, and Elizabeth Way, associate curator of costume at MFIT. Romero is the author of “Freestylin’: How Hip Hop Changed the Fashion Industry (2012).”

“It was important for The Museum at FIT to organize this exhibition, because hip hop—the most influential music genre of our era—has had such a profound impact on the world of fashion,” notes Dr. Valerie Steele, director and chief curator, MFIT. “Furthermore, hip hop fashion and music are cultural expressions of the African and Hispanic cultural diasporas, which MFIT seeks to amplify as part of our goal to expand the understanding of fashion.”

Visitors will see looks worn and made popular by artists Grandmaster Flash and the Furious Five, LL Cool J, Chuck D, Missy Elliot, Aaliyah, Khaled, and Cardi B, to name just a few. Fresh, Fly and Fabulous will also feature designs by 5001 Flavors, April Walker, Misa Hylton, Cross Colours, Karl Kani, Shirt King Phade of the Shirt Kings, FUBU, Rocawear, Wu Wear, Mecca USA, Baby Phat, Pelle Pelle, and Sean John, as well as Lee, Ralph Lauren, Tommy Hilfiger, Louis Vuitton, Gucci, and Versace, among many others.

A digital guide for Fresh, Fly and Fabulous: 50 Years of Hip Hop Style can be found at Bloomberg Connects, the free arts and cultural app created by Bloomberg Philanthropies. The Bloomberg Connects app, available for download from Google Play or the App Store, makes The Museum at FIT accessible for either onsite or offsite visits through photo, audio, and video features offering insights into the world of fashion and design. The digital guide goes behind the scenes of the museum with exclusive multimedia content about designers, exhibitions, programs, and conservation. Visitors can plan their visit, access helpful insights on site, and dive deeper into favorite works at home—anytime, anywhere. Guide highlights include interviews with hip hop experts, designer spotlights, and details about works from our collection, with new content added regularly.  

The exhibition is accompanied by a book, Fresh, Fly, and Fabulous: 50 Years of Hip Hop Style, published by Rizzoli with a foreword written by Slick Rick, and a symposium on February 24 that will be free and open to the public.  

Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style has been made possible thanks to the generosity of the Couture Council of The Museum at FIT and The Coby Foundation. Special thanks to Barrett Barrera Projects.The museum is open Wednesdays, Thursdays, and Fridays from noon to 8 pm, and Saturdays and Sundays from 10 am to 5 pm. Admission is free. All visitors are requested to review the latest safety guidelines and protocols. For more information and the latest MFIT updates, visit fitnyc.edu/museum; register for the MFIT newsletter; and follow the museum on Instagram, Twitter, and Facebook.

Digital marketing info!

Certainly! Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products or services using digital channels. Here's a beginner's guide to digital marketing:

Understanding Digital Marketing: Digital marketing refers to any marketing effort that uses electronic devices and the internet. It includes various channels such as search engines, social media, email, websites, and mobile apps.

Key Components of Digital Marketing:

Search Engine Optimization (SEO): The process of optimizing your website to rank higher in search engine results pages (SERPs) organically.

Search Engine Marketing (SEM): Paid advertising that appears on search engine results pages (e.g., Google Ads).

Social Media Marketing (SMM): Using social media platforms (e.g., Facebook, Instagram, Twitter) to connect with your audience and promote your brand.

Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Email Marketing: Sending commercial messages to a group of people using email.

Affiliate Marketing: Partnering with other businesses or individuals to promote your products or services in exchange for a commission.

Influencer Marketing: Collaborating with influencers to promote your brand or products to their followers.

Setting Goals: Define your objectives. Whether it's increasing brand awareness, driving website traffic, generating leads, or boosting sales, clear goals will guide your digital marketing efforts.

Understanding Your Target Audience: Identify your target audience's demographics, interests, behaviors, and pain points. This information will help you tailor your digital marketing campaigns to resonate with your audience.

Creating a Digital Marketing Strategy: Develop a plan that outlines your tactics, channels, budget, and timeline. Your strategy should align with your goals and target audience.

Measuring and Analyzing Results: Use analytics tools to track the performance of your digital marketing campaigns. Metrics such as website traffic, conversion rates, click-through rates, and social media engagement can provide insights into what's working and what needs improvement.

Staying Updated: Digital marketing is constantly evolving, with new trends, tools, and algorithms emerging regularly. Stay informed about industry updates, best practices, and emerging technologies to stay ahead of the competition.

Learning Resources: There are numerous online resources, courses, and communities dedicated to digital marketing. Consider investing time in learning from reputable sources such as Google Digital Garage, HubSpot Academy, or industry blogs and podcasts.

Remember, successful digital marketing requires experimentation, adaptation, and continuous learning. Start with the basics, and as you gain experience and insights, refine your strategies to achieve your business objectives effectively.

YouTube Ads ecommerce guide: When, how and why

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads.

But I don’t think any brand should depend on a single marketing platform.

I’ve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible.

Today, I want to make a case for when, how, and why to consider YouTube Ads.

What to know before you begin

YouTube is a unique platform – not truly search, not fully social. It’s part of Google, yet it stands on its own. As a result, it’s not easy to master.

I tackled this in 7 important YouTube Ads lessons every media buyer should know. If you don’t want to click through, here’s the gist.

Facebook and Instagram combined great targeting with a captive audience to shorten the conversion cycle, spoiling other platforms for many advertisers. On YouTube, users either watch content they enjoy or learn how to do something.

YouTube lets you target people based on something they searched for, but they’re not actually searching for it at that moment. This intent lag, combined with the diversity of intent, means the “next step” after YouTube has to be particularly compelling.

A brand with a robust organic YouTube program will outdo one that’s using the platform solely for advertising. They have high-quality content waiting for people who end up on their channel from an ad.

A7: It's funny how many companies don't leave their video ad variations unlisted on YouTube. A lot of times you can just go to their channel and see exactly what they're advertising. #ppcchat

— Joe Martinez (@MilwaukeePPC) August 6, 2019

For brand safety, you can opt out of sensitive categories at the campaign level. Paired with audience and interest targeting, you can effectively lock out people who shouldn’t see your ads.

Google leans heavily on automation, so you have to monitor your campaigns. Even with your targeting absolutely right, you still need to feed data back to Google to improve its decision-making.

The reporting for video action campaigns is more in-depth and robust than many other Google campaigns, including Performance Max. You can take advantage of this to optimize quickly and intelligently.

YouTube fits nicely into a wider marketing or media buying mix, whether you need a new platform to expand your audience or want to scale an existing campaign. But you can only succeed if you know and accept its limitations.

With that in mind, here’s why direct-to-consumer (DTC) ecommerce brands should consider YouTube Ads.

Why YouTube and DTC ecommerce pair well

Remember the frame of mind people are in when they’re browsing YouTube.

You’ve got folks in theater mode, looking for a solution or catching up on content. And you’ve got people scrolling through Shorts, similar to the endless scroll of social media.

But unlike Facebook, ads on YouTube are interruptive. Whether they appear at the start of a video or in the middle, you’re asking for attention when people would rather be doing something else.

But if there’s one thing DTC ecommerce advertisers are good at, it’s thumb-stopping hooks.

Ultimately, both platforms are about the retention graph. Like Facebook, YouTube shows you a chart of how many viewers stay on a video until the end. You’ll want to refer to that chart and tweak your creatives accordingly.

How do you get more people to stay to the end? Make your content more interesting.

With a strong hook and compelling storyline, your “ad” could be anything from a music video to a fix-it guide.

As long as it’s entertaining, people will watch videos several minutes in length because that’s what they came to YouTube for.

Another approach is to build around short-form, snackable content. Take your winning ads from Facebook, chop them up if they’re longer than 60 seconds, and populate your channel with several organic Shorts.

You can use these to start advertising (see below for how to set this up). Any content that does well organically should also do well in the ads platform and vice versa.

5 recommendations for new YouTube advertisers

It’s easy to get things wrong on YouTube, from unrealistic expectations to expecting crystal clear attribution. But with the right approach, an already strong brand will likely be elevated further.

Here are five things you should do to give your brand the best chance of achieving that.

1. Know what you’re getting into

YouTube has over 2.68 billion users, making it the second-largest search engine behind Google. So once you’ve tapped out other networks – Search, Shopping, Performance Max, Facebook, Instagram, TikTok and everything else – YouTube offers tremendous scale to diversify further.

Note: Google’s attribution is largely click-based, so you won’t see as many reported conversions. Both your ROAS and CPA will be lower than you’re accustomed to, while campaigns will need more time before you start seeing the results in post-purchase surveys.

2. Understand the platform

YouTube Shorts is particularly interesting, but Google doesn’t offer the ability to create a Shorts-only campaign. There are ways of getting past this – kind of. 

Create a new video action campaign that targets only mobile devices. This somewhat forces the system to go only to mobile devices, and in that format, it tends to lean towards Shorts. 

Be sure to only provide vertical video assets shorter than 60 seconds.

3. Adopt the right mindset

You won’t get the same ROAS you do on Facebook, at least not the same reported ROAS. But it can provide a similar level of incremental revenue and scale. 

Your approach must differ since YouTube is about creating awareness so other platforms can win more conversions. 

Whatever revenue is reported by Google, know that it’s just a drop in the bucket in terms of its incremental impact on your business.

4. Don’t try too much at once

If you go in heavy with YouTube, there’s a good chance you won’t get any results. Start with one campaign and see how things go. YouTube is budget-intensive. 

Without sufficient investment, there’s a good chance that you’ll go months without seeing any scale. Or worse, pull the plug on what could have been a high-potential campaign.

5. Use your own attribution

There’s a strong chance you already use post-purchase surveys to ask customers where they first heard about your brand. This is a good way to find people who discovered you on YouTube but converted elsewhere. 

But it’s self-identifying and not foolproof, so you may wish to consider tools like Northbeam or Triple Whale to measure impact. Just remember, no attribution is ever perfect.

YouTube is the next frontier for high-performing ecommerce brands

I like to think of YouTube Ads clicks as the beginning of a beautiful journey.

Some people go on to become website traffic and enter your remarketing campaigns. Some will join your email list. A few may not click or visit your site but think about you later and look for you by name, eventually entering your funnel via a branded ad.

Naturally, attribution and reporting aren’t robust enough to track all that. So you’ll need to be patient, trust in YouTube as well as your own creatives, and look for incremental correlation rather than causation. This means not testing out other platforms as you expand to YouTube.

Keep in mind what YouTube means to people. It’s a source of entertainment, an escape from reality. A place where people go to have their biases confirmed, problems are solved, and businesses and careers are made.

It’s only natural that users value their time there and have demanding attention spans.

But if you’re sitting on winning assets that offer and align with what they’re looking for, ignoring YouTube is as good as leaving money on the table.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Menachem Ani, Founder of JXT Group, is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.

Read more here https://sites.google.com/view/gorilladigitalseo/services/seo-optimization

Title: Essential Services Provided by a Digital Marketing Agency

A digital marketing agency plays a crucial role in helping businesses thrive in the competitive online landscape. These agencies offer a comprehensive suite of essential services designed to enhance a company's online presence, engage target audiences, and drive business growth.

First and foremost, Digital marketing agencies excel in crafting effective strategies tailored to the unique needs of their clients. From market research and competitor analysis to identifying target demographics, these agencies develop roadmaps that guide the execution of online campaigns.

One key service provided by digital marketing agencies is search engine optimization (SEO). optimizing website content, structure, and performance, they enhance visibility on search engines, increasing the likelihood of attracting organic traffic. Social media management is another critical aspect, where agencies create and execute strategies to leverage platforms like Facebook, Instagram, and Twitter for brand promotion and customer engagement.

Paid advertising, including pay-per-click (PPC) campaigns, is a staple service offered by these agencies. They meticulously plan and execute targeted ad campaigns to reach specific audiences, ensuring optimal returns on investment. Additionally, content creation and marketing, email campaigns, and analytics monitoring are integral components of a digital marketing agency's arsenal, further contributing to a holistic and effective online presence.

In essence, a digital marketing agency serves as a strategic partner, empowering businesses to navigate the complexities of the digital realm and achieve sustainable success.