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先週は、真面目な映画いくつかを見たので、 病み上がり手前、息抜きに、見たかった『#obiwankenobi 』見るために、1ヶ月だけ、ディズニー＋に入ってみる。 そして、一気に見てしまった。 悩める中年のベン・ケノービに色々、共感しますよ。レイア姫におじいちゃん呼ばわりされてた。 流れで#marvel のシャンチー行ってみます。 英語の耳慣らしにディズニーや映画見まくってた大学時代をふと思い出した。 教会で聞くお話はすごく最もだと思うけど、仏教とか禅とかの話の方がピンとくるなあ。愛も悟りも経験らしい。なんかもうなんの話だかわからなくなりました。今日はOK、Google！くらいしか喋ってないから。明日あたり運動したくなるだろうなー。 #starwars #hellodear #okgoogle https://www.instagram.com/p/ChesoglJN-g/?igshid=NGJjMDIxMWI=

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How will Digital Marketing Change In Future?

Digital marketing has become a necessity for businesses now. It is important to keep up with the current trends so that you may stand out from your competition.

When people think of future of digital marketing, AI comes to mind. However, AI is just a small part in a wealth of social media tools that you can leverage to boost brand awareness and sales.

Here are some key trends and predictions for the future of digital marketing:

Artificial Intelligence and Machine Learning

AI will continue to play a significant role in automating tasks and helping marketers make data-driven decisions. AI based applications can now write blogs, generate captions, create effective outlines, answer complex questions and hep you plan content. AI image generation is also something to look into, think DallE2. However, there are a few drawbacks to this technology and AI generated text has a high rate of generating wrong answers.

Voice Search Optimization

As voice-enabled devices become more popular, brands will need to optimize their content for voice search.

The process of improving and streamlining the information on your pages so that it appears in voice searches is known as voice search optimization. The goal of voice search optimization is to optimize your page to answer people's questions when they conduct verbal searches. This process gives you the opportunity to have your page read by a voice search device (Alexa, Siri, OkGoogle) whenever a user asks for information about your page.

Interactive and Immersive Content

AR has applications in B2B marketing as well. Augmented reality tools can help customers participate actively in the design of their products. This input can then be digitally conveyed to the vendor in real-time, resulting in a smoother feedback chain that leads to customers getting exactly what they want and vendors being able to provide it for them. AR has the potential to bridge the gap between customer expectations and vendor fulfillment.

Personalization and Customer Data Privacy

Personalized and targeted marketing will become even more prevalent as brands strive to create a unique experience for each customer.

The process of leveraging data to target and retarget leads with a brand message that appeals specifically to particular customers' interests, demographics, and purchasing behavior is referred to as personalization.

With data privacy concerns on the rise, marketers will need to be more transparent about data collection and use, and implement strict security measures to protect customer information.

So you need to find a good balance between personalization and customer data privacy for better marketing in 2023.

The Rise of 5G

The widespread adoption of 5G technology will lead to faster internet speeds, which will have a major impact on online marketing and commerce. Video content and live streaming will become more prevalent.

User Generated Content (UGC)

There has been a slow decline in influencer marketing and it is being replaced with UGC. There are now numerous marketplaces where you can order UCG specific to your brand. This model works best on short form content like TikTok or Reels.

UGC is highly effective in promoting your brand. According to The State of User-Generated Content, a growing number of consumers (72%) prefer customer testimonials over a brand talking about its own products. Because UGC is popular with audiences, it provides several advantages to brands that use it. A few examples of UGC include: online ratings and reviews, social media posts, and TikTok videos. Sources of UGC include loyal customers, UGC marketplaces (yes, you can purchase made-to-order UGC) and brand affiliates.

Conclusion

Overall, the future of digital marketing will be shaped by the continued evolution of technology and the changing preferences and behaviors of consumers.

Have a thriving brand but don't have time to market it? A marketing professional can improve your online visibility and drive sales. Even a short advisory session can improve your marketing strategy. You can inbox me for bespoke digital marketing service. Here's the link to my services page.

Even Google knows the truth!

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Quiri Mobile provides an engaging mobile experience, highly optimized for the unique characteristics of mobile devices and the way workers use mobile applications. Without an interface that makes an app easy to work with, users will simply ignore it. They also show that one in every four mobile apps is abandoned after only one use. Studies show that mobile users require tools for ad-hoc information consumption versus the deep analysis performed on the desktop. User- and role-based permissions safeguard data at rest, while encryption ensures safe transfer over wireless networks. Quiri Mobile can be deployed securely on premise or in the cloud. The mobile interface eliminates the need to use awkward mobile keyboards or navigate hard-to-read menus. Quiri Mobile quickly translates it and retrieves an answer. Users just tap the microphone and ask a question. Quiri Mobile offers a rich, Siri-like experience for corporate data on smart phones or tablets. Voice-driven, natural language interfaces are becoming the most common way users will interact with their smartphones. “With the increasing consumerization of business intelligence (for example, mobile BI), growing volume and variety of available data, and soaring speed of business, it can be challenging to place appropriate guardrails on analytic implementations to ensure that the right data is presented to the right people and processes at the right time.”Īpple’s Siri, Amazon Echo & OKGoogle have completely altered how mobile devices will be used. As modern analytics and BI platform vendors extend their support for search/NLQ on both structured and unstructured data, search-based data discovery will become a feature of modern analytics and BI platforms rather than a separate category.’ Gartner Analytics & BI 2018 ‘AI/NLQ is becoming an increasingly important interface for BI content creation, analysis and data discovery of structured data, and extending analytics to mainstream business users. Organizations that use mobile intelligence make decisions much faster – up to 6 times faster than those who do not.Armed with the right tools, mobile employees work an average of 240 hours more per year for much greater productivity.Extending critical business information to your mobile workforce has tremendous benefits: In 2018, mobile users will make up over 73% of the enterprise workforce. An important distinction was made among the ‘urban’ productions, proving the feasibility of their discrimination.Finally, an intelligent voice enabled, mobile app that can answer all your CRM, ERP & Business Intelligence/Analytics questions without typing one word – Quiri Conversely, three ‘municipal’ productions were assigned to the ‘urban’ area, and possibly assigned to the Tiber Valley. Data integration revealed that six ‘municipal’ productions (over a total of nine) were produced in the territory surrounding the Cosa's promontory, using marine and fluvial clayey deposits. Main aim of the study was to verify the provenance of ‘municipal’ productions, by a combination of archaeological, epigraphical, prosopographical and archaeometrical (OM, SEM–EDS, ICP-OES, ICP-MS, INAA) research instruments and techniques. those found in the ager cosanus, as well as in the territory comprising Rome and its suburbs and/or the entire Tiber Valley. those found within the territory of Cosa ( ager cosanus) only, and ‘urban’ productions, i.e. The geographical distribution of these materials distinguished ‘municipal’ productions, i.e. This paper documents a comprehensive study of thirty-two stamped bricks found in territory of the ancient town of Cosa (Ansedonia, Grosseto).

It’s great to celebrate Diwali by respecting nature. If you are wondering that Hey Google how should I celebrate Diwali in lieu of Fireworks?