Joel in the garage workout scene in 'Silent Night'.

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This is a lethal dose of Fentanyl. It’s a tiny amount. The next image is a lethal dose of heroin. Drug dealers use blenders to cut these powdered drugs together. Sometimes mixed with whey, or baby formula. Drug users never know when they will get a lethal chunk of fentanyl in the mix. Shot #onassignment for @mensjournal in a Massachusetts drug lab. #fentanylawareness #fentanylcrisis https://www.instagram.com/p/CpisD9COx37/?igshid=NGJjMDIxMWI=

aspictures Remember that alley in which we photographed Michael Mann? Well, we also took Norman Reedus to that same alley for a Men’s Journal cover, but only after photographing Norman in the back yard at the office against a white flat that we had built during the pandemic, in case we ever needed to do a shoot in the backyard.

Run-on sentence much?

Norman is a fantastic subject and was absolutely game to look like a badass, which he is capable of doing with very little effort. First…the backyard.

That’s an elinchorm_ltd Octobank, unbaffled right over the top of me and an profotousa deep umbrella behind me for fill. And while it was all fun and games with the strobes, the true badassery came when we turned off the strobes and let the dappled light streaming through the branches hit Mr. Reedus. OMG.

Then, it was off to the alley. Running AND gunning. No motorhome. No permit. No warning. No catering. And…what? NO MF STROBES. What is that shiny silver thing? That my friends is the old stand by, the Matthboard and Polito bracket named for Gene Polito, a cinematographer born in Brooklyn in 1918, who went on to teach at the USC School of Cinematic Arts. The Matthboard (and Polito Bracket) can be found at msegrip.com and is considered an EXPENDABLE because it’s made of cardboard. It’s lightweight and 40x40 and you need the bracket if you don’t have erincpeterson to act like a human rolling stand.

Many thanks to the folks at mensjournal and talentconnectgroup for signing us up for the shoot. Thank you to evanmulling for running a very tight ship and to rapberry for interning and for the BTS imagery.

This Nick Kroll comment about Harry is lovely 😊.

“When you’re on set with some of the world’s most stunning people, you can feel a little—“Uh, how am I here?” Then you move past it. Harry’s such a smart, funny, hardworking, grounded guy. He just happens to be very talented and easy on the eyes.” - Nick Kroll for @MensJournal

Sooo sweet! I just love that everyone who meets Harry and ends up forming a friendship with, they all end up admiring him as a person first and then as an artist!

Yuengling

D. G. Yuengling & Son has been making recent noise in the beer industry with the expansion of their markets and the release of a new light beer. Yuengling has been a popular lager craft beer in the Northeast section of the country for many years, but they have recently expanded to Texas as well as Kansas, Missouri, and Oklahoma in 2023. With the craft market constantly growing, Americas Oldest Brewery took the journey to expand while also introducing their new light beer Yuengling Flight to their current markets. Yuengling calls it the “Next Generation of Light Beer” as it looks to take aim at the next generation of drinkers.

The craft brewery industry as a whole has been on a steady increase, selling more barrels by the millions while taping into about 13.2% of the beer market share (Statista).

At the top of the craft beer industry is no other than D. G. Yuengling & Son. They take first place as other powerhouse companies like Boston Beer and Sierra Nevada fall in behind the local Pennsylvania Brewery. Yuengling has held this rank for many years and when considering their market expansion to the Midwest, they will continue to grow. I think it's impressive that they’ve been at the top of the craft brew industry when they just recently sprouted out of the Northeast, now selling in about 25 different states. The difference between Yuengling and Sam Adams (Boston Beer) is that Sam Adams is available nationwide and it still falls below Yuengling in the craft brew market. I believe this family owned and operated brewery will continue to increase sales and volume within the expansion states and see even more states in the future.

Not only is Yuengling expanding to new markets, but they’ve developed products in introducing Yuengling Flight in 2020. Coming out of the pandemic Flight continued to grow as Yuengling ramped up its marketing, advertisements, and promotions for the beer. Flight is only 95 calories with 2.6 carbs (Yuengling, 2021). When comparing it to Bud light, it is 15 calories less. When comparing it to a growing seltzer drink like White Claw, it is one calorie less. Flight also draws attention as beer consumer profiles are changing due to lifestyles and millennial trends (MensJournal, 2021). Consumers are looking for drinks that are less carbs and calories as Flight offers a refreshing beer that contains these characteristics. Some are even comparing it to Michelob Ultra but with more taste. It also appeals to adventurous drinkers as Yuengling, America's oldest brewery, offers a brand-new light beer, something that drifts away from the traditional lager.

A big difference between Yuengling and other big breweries is that Yuengling uses organic growth. Yuengling isn’t going out and acquiring other brands like how Boston Beer acquires Angry Orchard and Dogfish Head. For over 190 years Yuengling has stuck with what they know best and poured all their resources into perfecting their own products. They’ve invested in their current products and expanded down South and out to the Midwest, they’ve created Flight in order to provide the upcoming generation with a new light beer, and they’ve preformed phenomenally to be able to hold the top spot in the craft brewing industry. I think organic growth in general helps build the culture of your organization as you believe and allocate resources to grow your products, rather than acquiring another product that comes from a different organization with a different culture.

The biggest uncertainty for Yuengling is if the brand will perform as well in the Midwest as it does in the Northeast. In the Northeast it’s one of the most recognizable beers while it's starting from the ground up in the expansion states. But what’s next for Yuengling? I believe the brand will continue to promote and penetrate markets with Flight, but will Flight stand up there with their traditional lager and lager light? Some may be wondering if the brand will continue to make its way across the nation and eventually expand out West.    

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Andy Samberg photographed by Peter Yang for Men's Journal (2020).

Fjallraven featured in Men’s Journal

Keen featured in Men’s Journal

New illustration for Men’s Journal magazine about the tragic flash flood that took the lives of nine soldiers during training in Texas.

Joel during the shooting of Men´s Journal Magazine (2019)

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New #MensJournal pics with #SamHeughan . Via Men'sJournal . #Outlander #OutlanderSeries #OutlanderStarz #OutlanderSeason4 #myPeakchallenge #Fitness

Vai bebê, põe essa cara lindo para o mundo inteiro ver! 😍 😍 . #Repost @rachellede1 ・・・ Not bad day with this hottie and a pool 🏖#henrycavill #superman #slsbeverlyhills #california #summer #mensjournal #blessed

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Men’s Journal: “The Maven B.3 Binoculars offer crisp, bright optics in a seriously compact package - perfect for birders and hunters who like to get off the beaten track.” Check out @mensjournal for their entire gear lineup for “Spring Camping Gear for Both Everyday and Backcountry Adventures” Link in profile🔝 #mavenbuilt #mavenoptics #mensjournal #compactbinoculars https://www.instagram.com/p/CO_dwD3jY1v/?utm_medium=tumblr