"TV moves fast. Are your commericals giving you the jump on competition--or are they lagging a couple of years behind?" (1954)

B2B can be hard 2 do

(The link broke. Here's the video.)

We often delineate B2B and B2C, but both are business-to-person communication. Whether you're selling some SaaS payroll and payments platform thing or running shoes, you're still trying to grab a person's attention and tell them something useful and memorable.

Too many B2B ads feel like they worked hard to have derivative imagery and jargon so they can be taken seriously.

I admire this spot for its attention-getting weirdness. It appears to be the second spot in a campaign. Here's the first spot.

And a 15-second cutdown that I bet does well on social because of the opening seconds will grab attention.

I wonder if the robotic voice is added in post so that it's easy to make versions in other languages?

Agency: McCann, Tel Aviv. Director: Rob Leggat. Via: AdsOfTheWorld.

PODCAST: HORRY

You can’t advertise if you can’t attention. You can’t get attention if you don’t stand out. You can’t stand out without being different. You can’t do different if you think the same. If you think different you’re likely to be different. Being different is a problem to agencies. A BBH Planner once complained ‘the problem with this place is they can’t accommodate black sheep’. Equally, I doubt TBWA…

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En "Mad Men", McCann Erickson es el mal que envenena tus sueños

-Ponte en el lugar de Denis, Joan. Tiene esposa y tres hijos. No puede dejar que una mujer sea su jefa-dice McDougall a Joan Holloway en “Mad Men” cuando, McCann, la gran agencia de publicidad absorbe a la pequeña. Cuando McCann se come a SCDC, el karma disfrazado de dinero y buenas-engañosas oportunidades le devuelve el golpe al ciclo del ego gritándole: ahora vas a tener lo que siempre has…

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On this type of film the only themes to work with are, it seems to me, sex or violence. I chose sex.

Robert Brownjohn, graphic artist and fill titles director, Goldfinger

While best known for his title sequences for the James Bond films From Russia with Love and Goldfinger, Robert Brownjohn had a short but influential career, which integrated design, advertising, film, photography, and music. A major figure in the New York advertising and design scene of the late 1950s. Brownjohn lived with heroin addiction, and its impact on his New York relationships eventually precipitated a move to London in 1960. There he was at the epicentre of the burgeoning music, art, and fashion scene of London’s “swinging ’60s.

In London, Brownjohn rapidly established himself as a designer of note. While working for the firm McCann Erickson, he designed the opening credits for the second James Bond film, From Russia with Love, his first foray into film. The following year he directed the film titles for Goldfinger.

For both title sequences, he employed a surprising and attention-grabbing approach in which the credit texts and scenes from the films were projected onto scantily clad women, initiating the long-running Bond film tradition of elaborate title sequences featuring seductive women.

Brownjohn’s treatment of type as dynamic, abstract forms in the title sequences illustrated both his mastery of graphic design and the enduring influence of Moholy-Nagy’s use of type and photography. His combination of sexually suggestive images and wry humour was a fitting accompaniment to the James Bond mythos.

Margaret Nolan was a twenty-year-old pin-up known as Vicky Kennedy when she was selected to be dressed in a gold leather bikini and dipped in gold paint by Robert Brownjohn for Goldfinger.

Nolan was suggestive enough to requite state approval lest it drive viewers wild. It got the nod, becoming the the first film sequence to require clearance from British film censors. Nolan’s appearance, although eye catching in the title sequence, didn’t really give her fame of the other women who starred in Goldfinger like Pussy Galore or Shirley Eaton or Tania Mallet.

In the movie, it was Shirley Eaton who memorably played the golden girl suffocated in gold paint.

Nolan got a bit of cash and a small part role as Dink, a masseuse.

That small appearance was noticeable enough for her to grab a small part as ‘Grandfather’s Girl at Casino’ in The Beatles film A Hard Day’s Night. But the casting agents and viewers’ liked her. Nolan would go on to appear in such stables of British light entertainment as Crossroads, Carry on Cowboy, Adam Adamant Lives!, Steptoe and Son, The Sweeney and Crown Court. But she never really leveraged her Bond fame in the same way as other Bond girls were to do in the coming years.

Robert Brownjohn was recognised for his daring, winning the prestigious gold pencil at the Design and Art Director Awards in 1965. The broad acclaim he received for the Bond film titles led to more film and commercial work for clients ranging from Pirelli to Midland Bank to the Rolling Stones. Though he continued to produce original and challenging work, in the latter half of the 1960s, his life became increasingly unstable. He was moving from one partnership to another until he died in 1970, at the age of 44.

La Salle XP-715, 1961. Designed by Ned Nickles, the XP-715 was a styling exercise created under Bill Mitchell to be a “sporty elegant” personal luxury car. The car was originally intended to be a Cadillac (hence the La Salle name, an historic Cadillac brand) but GM offered the concept to all five divisional managers who were asked to bid for it. Buick brought in their ad agency, McCann-Erickson, and produced the winning presentation – they would get the XP-715, which became the first generation Riviera.

Sorry for all the Mad Men posts. This show is just so underrated.

But every time I watch this show I still wondering about the ending with the coke commercial. I know a lot of people think Don went back to McCann Erickson and he was the one who made the commercial. But for some reason I just don’t think he went back to advertising after the revelation he had at that retreat thing in California.

I feel like he probably told Peggy about the idea and she did the commercial just from the similarities of the people in the commercial and the people at that retreat he was at. I don’t know. Just my thoughts.

Mary Wells Lawrence High-Profile Advertising Pioneer Dies at 95

When she was 18, she enrolled in the Carnegie Institute of Technology in Pittsburgh, where she met Bert Wells. They were married in 1949, divorced in 1952, remarried in 1954 and divorced again in 1965. In 1967 she married Mr. Lawrence, Braniff’s president. Mr. Lawrence died in 2002. In addition to Ms. Bryan, Ms. Wells Lawrence is survived by another daughter, Pamela Lombard; a stepson, State Lawrence; a stepdaughter, Deborah Lawrence; and several grandchildren and great-grandchildren. Ms. Wells Lawrence wrote ad copy for a Youngstown department store and was an ad manager for Macy’s in New York in the early 1950s before joining the McCann-Erickson agency in 1953. She rose rapidly, but she felt undervalued. She joined Doyle Dane Bernbach in 1957 and became a $40,000-a-year vice president in 1963. Her first memorable ad was for French tourism — a photo of an old man and a child, behind him, riding a bicycle on a country road. “Think you’ve seen France?” the caption read. “Think again.” In 1964, she took a $60,000-a-year senior partnership with Jack Tinker & Partners, one of many agencies in the Interpublic Group. The job, she told Fortune magazine, held “the promise of eventual command.” She and a small group, including Mr. Rich and Mr. Greene, known as “Tinker’s Thinkers,” rented an office away from Madison Avenue’s bustle and devised the Alka-Seltzer and Braniff campaigns. In 1966, having several high-profile campaigns under her belt and feeling entitled, Ms. Wells Lawrence asked for the presidency of Tinker & Partners. Her boss, Marion Harper Jr., the president and chairman of Interpublic, told her that he would give her presidential authority but not the title — a woman, he said, could not win acceptance as president. Source link via The Novum Times

JanusKoncepts: Revolutionizing Digital Marketing with Creativity and Innovation

In the ever-evolving landscape of digital marketing, where innovation reigns supreme and creativity fuels success, JanusKoncepts emerges as a visionary leader. Drawing inspiration from the Roman god of beginnings and transitions, JanusKoncepts, founded by the dynamic and ambitious Jai Sogani in 2004, is on a mission to reshape the advertising industry through groundbreaking strategies and unparalleled creativity.

Unleashing Janus Koncepts: A Journey of Innovation

Established in 2004, JanusKoncepts  was born from Jai Sogani's fervent desire to revolutionize every aspect of digital marketing. With a wealth of experience acquired from esteemed agencies like McCann Erickson and FS Advertising, Jai embarked on his entrepreneurial journey at the young age of 21. Driven by a relentless pursuit of excellence and a willingness to challenge conventional norms, he laid the foundation for JanusKoncepts, where innovation knows no bounds.

Visionary Goals: Redefining Digital Marketing Norms

At its core, JanusKoncepts aspires to transcend the conventional role of an advertising agency. It strives not only to adapt to emerging trends but to set them. With a diverse portfolio encompassing analytics, advertising, marketing, social media, email marketing, and search engine marketing, JanusKoncepts is not just an agency; it's a pioneering force in the digital realm. Fuelled by a team of passionate digital natives, the agency transforms mundane briefs into captivating campaigns, epitomizing its unwavering commitment to creativity and innovation.

Navigating the Digital Landscape: A Legacy of Success

With over 15 years of industry experience, JanusKoncepts boasts an impressive track record of success. Having executed more than 500 campaigns and collaborated with over 100 clients, the agency has solidified its position as a frontrunner in digital marketing. Its unparalleled dedication to delivering high-quality work has made it the preferred choice for brands seeking to make a mark in the digital sphere.

Jai Sogani: A Trailblazer in Digital Innovation

Central to the success of JanusKoncepts is its visionary founder and CEO, Jai Sogani. Drawing from his extensive experience in the industry, Jai brings a fresh perspective to the table, propelling the agency towards new heights of success. His unwavering commitment to pushing boundaries and redefining the landscape of advertising underscores JanusKoncepts' ethos of innovation.

Adapting to Change: The Evolution of JanusKoncepts

The journey of JanusKoncepts is a testament to its ability to adapt and evolve in response to changing trends and technologies. From its humble beginnings in 2004 to its current standing as an industry leader, the agency has embraced innovation at every turn. Driven by a relentless pursuit of the next big idea, JanusKoncepts continues to explore new frontiers and deliver groundbreaking campaigns that captivate audiences worldwide.

Embracing the Big Brand Theory

JanusKoncepts invites brands to join them in crafting the "big brand theory" – a collaborative effort to shape compelling narratives and elevate brands to new heights of success. More than just advertising, it's about creating stories that resonate with audiences on a deeper level, leveraging the power of digital platforms to leave a lasting impression.

Conclusion In a rapidly evolving digital landscape, JanusKoncepts  stands as a testament to the power of innovation and creativity. From its inception to its current standing as an industry leader, the agency's journey embodies a commitment to pushing boundaries and redefining the norms of advertising. With Jai Sogani leading the way, JanusKoncepts continues to shape the future of advertising, inviting brands to embark on a digital journey that transcends the ordinary and embraces the extraordinary. As Janus, the god of beginnings and transitions, watches over, JanusKoncepts remains at the forefront of digital innovation.

CV PABLO VELARDE 2023 ENGLISH

CV.

I did a degree in Architecture but I work as a profesional illustration and comic artist and writer since 1992. Among my clients in the publishing bussines are: El PAis, Rolling Stone, The new zealand Herald, Toy Theater, Santillana, Macmillan Educación, Richmond, Oxford university press, La Galera/Enciclopedia Catalana, El Jueves, Pearson, S.M., Anaya, Edelvives, Cambridge University Press , Casals.

In the advertising world: BSB, Signum, CPC (Auckland) Grupo Imagen, McCann- Erickson, RK people, in TV and Film: Kids TV (Auckland) Disney TV La Claqueta

In 30 years of profesional work I have written, drawn and published several thousands of cartoon stories for all ages (children to adults) hundreds of text books for all ages and subjects, illustrated dozens of children books and produced visuals, storyboards and concept art for films and advertising I speak understand and write english fluently. Ever since 2008 I do all my work digitally using cintiq and lately Ipad pro tablets. I have worked with all the softwares commonly used : Freehand, Photoshop, Illustrator, Painter, Flash and Clip studio among others..

There are also samples of my profesional work in these other web sites:

.es www.instagram.com/mongoliacomix/ https://www.behance.net/mongoliacomix https://www.facebook.com/judas.cartoonist/

www.agradable.com (In collaboration with José Luis Ágreda)

linkedin profile: https://www.linkedin.com/in/pablo-velarde-bb4219174/

"Big Hitters" (1960)

A fun product demo of Pinterest features you already knew about

Pinterest invited three New York agencies to create inspiration boards on Pinterest and then Pinterest brought their ideas to life in boardrooms that definitely aren't boring.

The stunt already got free coverage in Ad Age, which I would count as a win. The videos that are a slight variation on the HGTV makeover show formula include some mentions of product features ("I didn't know different people could pin to the same board").

But, unfortunately, I don't see anything here that's new. My creative teams have already collaborated on Pinterest mood boards for projects. My wife and I have used Pinterest boards to compile ideas for remodeling for many years now. A room makeover – even one with wildly fun results – doesn't stretch me beyond what I already know about Pinterest. 🤷‍♂️

January 18, 1971 The McCann-Erickson advertising agency takes a meeting with British songwriters Roger Cook and Roger Greenaway to record a Coca-Cola commercial with the group the New Seekers, which becomes "I'd Like To Teach The World To Sing."

Janus Koncepts: Imaginative and Ambitious Digital Storytelling

At first:

Inspired by Janus, the Roman god of beginnings and transitions, Janus Koncepts emerges as a forerunner in the always changing field of digital marketing. When the energetic Jai Sogani founded Janus Koncepts in 2004, his goal was to bring originality and innovation to the advertising industry and reshape it.

The History of Concepts by Janus:

Janus Koncepts was established in 2004 and is the creation of visionary entrepreneur Jai Sogani. After developing his talents at prestigious agencies like McCann Erickson and FS Advertising, Jai, who is 21 years old, entered the business world at the age of 21 with aspirations and a resolve to defy accepted advertising industry standards.

Revealed are the Vision and Mission:

Fundamentally, Janus Koncepts wanted to be more than just a typical advertising firm. To become the next big thing, as opposed to merely embracing it, was the aim. The agency's goal was to become experts in all areas of digital marketing, including search engine optimization, social media, email marketing, analytics, advertising, and marketing. Janus Koncepts, a group of enthusiastic digital natives, turned every brief into a blank canvas for creative ideas, and the company became known for social media life and death.

Having a Digital Dream:

Janus Koncepts has been in the business for more than 15 years and has a great track record. The agency has worked with over 100 clients, completed more than 500 campaigns with success, and established a name for itself in the cutthroat world of digital marketing. These figures demonstrate not just the volume but also the caliber of work produced by Janus Koncepts, which makes it the preferred option for companies looking to establish a significant online presence.

Jai Sogani: Architect of Innovation:

The success of Janus Koncepts is largely attributed to its CEO and founder, Jai Sogani. When Jai started his own business, he introduced a new viewpoint to the market based on his extensive experience working for well-known firms. His idea to incorporate cutting-edge ideas into media became the driving factor behind Janus Koncepts and shaped the company's identity.

"Being an agency that pushes boundaries and redefines rules of engagement in the advertising world is in our DNA," says Jai Sogani. "Advertising and creating new age concepts in media is in our DNA."

Changes Through Time:

The path taken by Janus Koncepts is evidence of its capacity for adaptation, development, and innovation. The agency has embraced new technologies and trends with open arms, weathering the storms of change from its founding in 2004 to its current position as a leader in the field. The agency's innovative campaigns and exploration of unexplored territory are driven by the restless mentality that constantly seeks the next big thing.

Brewing the Theory of the Big Brand:

Janus Koncepts extends an invitation to brands to participate in their "brewing the Big Brand Theory" initiative, which aims to work together to develop memorable ads, intriguing stories, and brand advancements. The agency's strategy goes beyond traditional advertising; instead, it focuses on telling tales that connect with the public and using digital media to create enduring impressions.

In summary:

In a world where the digital landscape is always changing, Janus Koncepts is a shining example of creativity and innovation. The agency's journey, from its modest beginnings in 2004 to its current status as a pioneer in the field, demonstrates a dedication to pushing limits and changing the standards of advertising. Janus Koncepts, led by Jai Sogani, is continuing to bring the big brand idea to life by asking brands to go with them on an amazing digital journey that goes beyond the ordinary. Janus Koncepts continues to be at the forefront of influencing the direction of advertising as Janus, the Roman deity of beginnings and transitions, keeps watch over the company.

Janus Koncepts: Revolutionizing Digital Marketing through Creativity and Innovation

Unveiling Janus Koncepts: A Pioneer in Digital Marketing

Introduction:

In the dynamic landscape of digital marketing, innovation and creativity reign supreme. Enter Janus Koncepts, a visionary entity inspired by Janus, the Roman god of beginnings and transitions. Founded in 2004 by the audacious Jai Sogani, Janus Koncepts embarked on a mission to redefine advertising by fostering an environment where intelligent advertising thrives on creativity and innovation.

The Genesis of Janus Koncepts

Born out of Ambition:

Established in 2004, Janus Koncepts was conceived from Jai Sogani's eagerness to explore every facet of digital marketing. Jai, with prior experience in renowned agencies like McCann Erickson and FS Advertising, brought not only a wealth of experience but also a daring spirit to the table. At the age of 21, he ventured into entrepreneurship armed not only with aspirations but also with a readiness to take risks and challenge the advertising industry's status quo.

The Core Vision and Mission

Beyond Advertising: Aiming for the Pinnacle

At its core, Janus Koncepts aimed to transcend being merely an advertising agency. The objective was not just to follow trends but to set them. The agency aspired to master diverse realms of digital marketing, including analytics, advertising, marketing, social media, email marketing, and search engine marketing. The team, consisting of passionate digital natives, immersed themselves in social media, transforming every brief into a burst of innovative ideas. This emphasis on inhaling briefs and exhaling ideas embodies the agency's unwavering commitment to creativity.

Living the Digital Dream

A Decade and a Half of Success:

With over 15 years in the industry, Janus Koncepts boasts an impressive track record. Executing more than 500 campaigns and collaborating with over 100 clients, the agency has carved a niche for itself in the competitive digital marketing landscape. These numbers not only represent quantity but also signify the quality of Janus Koncepts' work, establishing it as the preferred choice for brands aiming to make a mark in the digital realm.

Jai Sogani: A Visionary Leader

Architect of Innovation:

At the core of Janus Koncepts' triumph is its founder and CEO, Jai Sogani. Drawing from invaluable experience in renowned agencies, Jai brought a fresh perspective to the industry upon entering entrepreneurship. His vision to infuse new-age concepts into media became the guiding force for Janus Koncepts, shaping its very DNA.

"Advertising and creating new age concepts in media is in our DNA," declares Jai Sogani, epitomizing the agency's commitment to pushing boundaries and redefining engagement rules in the advertising world.

The Evolution Over the Years

Adapting and Thriving:

Janus Koncepts' journey attests to its ability to adapt, evolve, and stay ahead of the curve. From its inception in 2004 to its current standing as an industry stalwart, the agency has embraced change, welcoming new technologies and trends. The restless spirit behind the agency's success has consistently pursued the next big thing, propelling Janus Koncepts to explore uncharted territories and deliver groundbreaking campaigns.

Brewing the Big Brand Theory

Crafting Compelling Narratives:

Janus Koncepts extends an invitation to brands to participate in "brewing the big brand theory" – a collaborative effort to shape compelling narratives, create memorable campaigns, and propel brands to new heights. The agency's approach goes beyond conventional advertising; it involves crafting stories that resonate with the audience, utilizing the power of digital platforms to leave a lasting impression.

Janus Koncepts: A Beacon of Innovation

In an ever-evolving digital landscape, Janus Koncepts stands tall as a beacon of innovation and creativity. From its humble beginnings in 2004 to its current leadership position, the agency's journey reflects a commitment to pushing boundaries and redefining advertising norms. With Jai Sogani leading the way, Janus Koncepts continues to breathe life into the big brand theory, inviting brands to join them on a digital odyssey that transcends the ordinary and embraces the extraordinary. As Janus, the Roman god of beginnings and transitions, watches over, Janus Koncepts remains at the forefront of shaping the future of advertising.