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letters-iwillnevergiveyou · 5 years

Text

New Years Eve Bulls7$*t

Dec. 31 2018

So you did the unthinkable, the unimaginable. You actually left me on New Years Eve at home by myself. I knew there was a big possibility this would happen. You said you had business to take care of but after I asked you not to leave me alone on New Years you ended up telling me you were staying home because I couldn't go with you to take care of this business. I don't understand you. You always tell me that but then I find out you pick up D.J. and she goes all over with you. So you leave me home alone constantly and take someone else with you, all while telling me you are alone. And you wonder why I can't trust you. You also said you were alone yesterday and couldn't call me. Come to find out that too was a lie. D.J. was with you. You could have called me all along you just didn't.

Anyway getting off track. Tonight. We go to the post office to send off records I'm selling. My dead husbands records I might add. To help us fund this trip to Belize. You didn't get tracking numbers, or a receipt. I'm totally screwed. All these people are expecting a product and by a certain time. I'm already a month late because of you. You couldn't go back in and get the numbers because they closed. Then you take me to get food. Finally. I told you I was hungry at 12. It was after 6 by this time. Then we go home. You took your apartment key off the ring so I could get inside, telling me you were going to finish hooking up your stereo. I stupidly listened and believed you. After I went inside you took off. The only reason I knew is because I was using your mobile hotspot and when it disconnected I looked outside and you were gone. Now here I am with no phone, my boyfriend ditched me, my car that you have been using while yours has been broke down is now broke down, and I'm fucked again. How can you not see how fucked up this is? I should have taken your car and left you here to sit a couple days with no phone, no transportation and no money. I bet you wouldn't like it. What is wrong with you? How can you treat any human being like this let alone someone you supposedly love? I don't understand. I keep thinking maybe you just went up the street to your buddys house. Maybe you just needed a minute away. Maybe you will make sure to be back before midnight and kiss me, bring in the new year with me, the woman you love and want to do life with. But honestly, you don't do life with me now. You lead a triple life. There is the life you have with me. The one where I am like this secret. You talk a little, have sex with me, then immediately take a shower and off you go. You either stay in the bathroom on the phone or getting high, or you leave. There is the life of the drug dealer. You hang out with your friends and get high. You drive all over the place and do favors for people if there is money or drugs in it for you. Then there is the nice sweet man you pretend to be to the rest of the world. The man you tried to trick me into thinking you were. The one who says the right stuff and pretends to care about you and what you have been through. The guy who anticipates your needs and is there for you when you need him. He is a good dad and just misunderstood. He doesn't exist. He only exists in the 16 dating apps he is signed up in. You know the ones you told me were a "hobby" that you would give up when I told you it hurt me for you to talk to other women that way. Yeah those. I wonder if Sandy ever even cheated on you or if it was you that cheated. I have her number I should find out. Oh who cares I guess. It doesn't matter. You have hurt me more emotionally than I have ever been hurt in my life. I read an article online about signs that you are emotionally abused. Check it out. It's eerily familiar....

10 Brutal Signs Your Man Is An Emotionally Abusive Jerk

By Dr Annie Kaszina

How do you spot an emotional abuser? Most likely when a guy first comes a-wooing, he won’t be carrying his, “I’m an emotionally abusive man” placard. So how do you identify him before you get hurt?

Here are the tell tale signs that he is an emotionally abusive man:

1. He shows a lack of respect. Not all emotionally abusive men will show you a lack of respect from Day 1. Some will turn on the charm for a while — others won’t. But how do they behave toward other people and speak about them? If your boyfriend is critical or contemptuous of other people, be very aware that you have a short shelf life before you become those other people.

2. He always tells incredible hard luck stories about his past. Every emotionally abuser worth his salt has a great hard luck story about his tough past — and, boy, does he tell it well. Telling you his hard luck story is a neat ploy. You only have to respond like the uber-caring, empathic, trusting person you are for him to know you are his perfect… prey.

3. You notice worrying back stories about women. Yep, he’s the one who’s suffered at the hands of women who didn’t understand nor appreciate him. He’s been let down, treated badly, exploited, and robbed blind by past wives and/or girlfriends. His bitterness about these predatory b**ches sends a clear message about how he wants you to behave: no demands, no expectations, just 100% commitment to healing his hurts.

4. He has a bad behavior — or three — that needs to be fixed. That could include drug taking, alcohol abuse, leering at women, tight-fistedness, or anger issues. He’s a little bit broken, but hey, your middle name is Ms. Fix-Him.

5. He’s domineering, and/or jealous, controlling and self-centered. You can tell yourself he’s just “being a man,” but the reality is that he is establishing a power (im)balance in the relationship. It works on the principle that he has the lion’s share of the power, and you get the lion’s share of responsibility.

6. He gets star billing in the relationship — with all that, that entails — while you get to play the bit parts. He gets most of the airplay, and the limelight, etc. as befits the star. It won’t be too long before he lets you know that your job is to keep his trailer nice and tidy.

7. He has a short fuse. “Slow to anger,” “quick to forgive and forget,” and willing to own up to his own mistakes, are NOT accurate descriptions of him. He’s easily upset, he overreacts, and as he tells it, the problem was not of his making in the first place — so, he rarely has to get his head around the “S” word (that’s “SORRY” to you and me). He may well be a “potty mouth.” He certainly doesn’t react in a measured, adult way when he feels peeved and aggrieved.

8. He’s not 100 percent reliable, consistent or predictable. “Something comes up” or he’s feeling too tired or he’s been really, really busy. Showing consideration for you, your wishes, and your feelings is not his top priority.

9. He doesn’t let you have boundaries. He asks inappropriate personal questions early on. He rushes you and the relationship. He sets himself up as the authority on every area of your life — including family, friends, your working life, and even your finances.

10. He sets off warning bells in your gut. There was that moment right at the start when, from somewhere deep inside you, there bubbled up the awareness: “YUK. This guy is bad news.” Sadly, that feeling didn’t come with a 20-page PDF report, a government health warning, or even banner headlines anywhere you looked. So what did you? You ignored that feeling. “Listen, if it can’t give me a chapter and verse, why should I pay attention to it? It’s making a lot less noise than he does. Besides, he might be my last chance at happiness, right?” Your intuition doesn’t obsess about the past, or worry about the future. It simply comes to the right conclusion in the present moment. Its predictions are far more clear-sighted than yours are.

If you want to keep yourself safe from emotionally abusive men, you have to learn how to spot them. Emotionally abusive partners create massive mental, emotional and financial havoc in their victims’ lives. This article is here to spare you heartache and disappointment. Don’t be too blind to see them.

.............................................................................Wow. All I can say is wow. So lets break it down.

1. Lack of respect. I don't think I have ever seen you show anyone respect except when you talk about Charlie. Which comes from abuse of your own as a child.

2. Tells hard luck stories. Oh my god I won't even go there. You have a poor woe is me story to excuse every bad behavior.

3. Worrying back stories about other women. Yep! Helloo! The most horrible stories about the women from your past.

4. Bad behavior. Do I even need to go there?

I'll use short answers. Lying, cheating, manipulating, drugs, etc. etc. etc.

5. Domineering and/or jealous controlling and self centered. 150% yes yes yes. You make it very clear you are the boss. All these rules for me that just don't apply to you.

6. Star billing in the relationship. Umm ya. It's all about you. Always is.

7. Easily upset, overreacts, doesn't take responsibility. You get mad at me when I simply tell you how I feel. Or how your actions hurt me. You never apologize. You don't ever take responsibility. It's always someone elses fault or my fault. You will do something fucked up to me and it somehow is my fault. Every fucking time.

8. Not 100% reliable consistent or predictable. This is you. I never know what you are going to do. Even when you try to do better it might only last a day, a week, a month maybe an hour even. Point is, I never know what you are going to do. And you don't show you care about my feelings or needs no matter how clear I relay them to you. I am last on your priority list if I'm there at all. i.e. TONIGHT FOR EXAMPLE

9. The first part of this one eh not so much but the part about you being the authority on every area of my life is spot on. You don't let me have boundaries. You will tell off my entire family if you don't agree with them and my relationship with them. I have ostracized my entire support system because of you. I had it pretty good. My mother in law and I had a great relationship, so did me and my mom and sister. Now I have no one but you. Thanks for that.

10. Sets off warning bells in my gut. Yes, you did. From the very beginning. There was just something always nagging at me telling me you were full of shit. Like how anytime you did something shitty and I would try to talk to you about it, before I could say anything you would distract me by telling me something I wanted to hear. In fact the night you told me you were falling in love with me was one of those times. I was mad at you and said we needed to talk. I was about to tell you whats what when you blurt out you're falling in love with me and that i intimidated you and you didn't know how to act around me. Very fucking smooth.

So there you have it. I am officially the victim of emotional abuse. I never thought I would ever again be in a position to be abused ever again. Yet here I am. The stupid part is that if you were truly remorseful and made an effort I would stay. I would try to make this work. But who am I kidding? You don't love me and I'm not sure you are even capable of loving anyone. J---n lives to love and look after J---n. Ugh I'm fucking done with this entry. Worst New Years Eve I have ever fucking had. If you loved me you would want to be with me.

#alone tonight #new years eve #liar #shitty boyfriend #drugs over me #im done

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ubizheroes · 7 years

Text

How to Prioritize SEO Tasks [+Worksheet]

Posted by BritneyMuller

“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.

As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.

SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.

I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.

First, I had to source this question on Twitter:

How do you prioritize SEO fixes? — Britney Muller (@BritneyMuller) September 15, 2017

http://platform.twitter.com/widgets.js

Here was some of the best feedback from true industry leaders:

Murat made a solid distinction between working with an SMBs versus a large companies:

This is sad, but so true (thanks, Jeff!):

To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:

Free SEO prioritization workflow sheet

TLDR;

Agree upon & set specific goals

Identify important pages for conversions

Perform a site crawl to uncover technical opportunities

Employ Covey’s time management grid

Provide consistent benchmarks and reports

#1 Start with the end in mind

What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.

The only way to agree upon an end goal is to have a strong understanding of your client’s business. I’ve always relied on these new client questions to help me wrap my head around a new client’s business.

[Please leave a comment if you have other favorite client questions!]

This not only helps you become way more strategic in your efforts, but also shows that you care.

Fun fact: I used to use an alias to sign up for my client’s medical consultations online to see what the process was like. What automated emails did they send after someone made an appointment? What are people required to bring into a consult? What is a consult like? How does a consult make someone feel?

Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!

Goal setting tips:

Measurable

Seems obvious, but it’s essential to stay on track and set benchmarks along the way.

Be specific

Don’t let vague marketing jargon find its way into your goals. Be specific.

Share your goals

A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.

Have a stretch goal

“Under-promise and over-deliver” is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.

#2 Identify important pages for conversions

There are a couple ways you can do this in Google Analytics.

Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.

It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:

Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:

If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step – 1 > Metric: Goal Completions > Save

Then you’ll see the raw data for your top last-touch pages:

Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.

The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.

If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.

#3 Crawl your site for issues

While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.

Some of my favorites:

Moz Pro

Screaming Frog

DeepCrawl

Raven

I really like Moz Pro, DeepCrawl, and Raven for their automated re-crawling. I’m alerted anytime new issues arise (and they always do). Just last week, I got a Moz Pro email about these new pages that are now redirecting to a 4XX because we moved some Learning Center pages around and missed a few redirects (whoops!):

An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>… you get the idea. Ermahgerd!! Where do you start?!

This is where a time management grid comes in handy.

#4 Employ Covey’s time management grid

Time management and prioritization is hard, and many of us fall into “Urgent” traps.

Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!

Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.

Here’s an example of some SEO issues that fall into each of the above 4 categories:

To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.

Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.

You also want to consider prioritizing any issues on the primary page flows that we discovered earlier. You can also sort issues by shallow crawl depth (fewer clicks from homepage, which are often primary pages to focus on):

#5 Reporting & communication

Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.

Develop a custom SEO reporting system that’s aligned with your client’s KPIs for every stage of your campaign. A great place to start is with a basic Google Analytics Custom Report that you can customize further for your client:

New Google Analytics User Starter Bundle

Content Analysis Dashboard

Content Efficiency Report

Occam’s Razor Awesomeness

While traffic, search visibility, engagement, conversions, etc. get all of the reporting love, don’t forget about the not-so-tangible metrics. Are customers less frustrated navigating the new website? How does the new site navigation make a user feel? This type of monitoring and reporting can also be done through kickass tools like Lucky Orange or Mechanical Turk.

Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.

Hopefully these tips can help you work smarter, not harder.

Don’t miss your site’s top technical SEO opportunities:

Crawl your site with Moz Pro

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

from Moz Blog https://moz.com/blog/prioritize-seo-tasks via IFTTT

from Blogger http://imlocalseo.blogspot.com/2017/09/how-to-prioritize-seo-tasks-worksheet.html via IFTTT

from IM Local SEO https://imlocalseo.wordpress.com/2017/09/21/how-to-prioritize-seo-tasks-worksheet/ via IFTTT

from Gana Dinero Colaborando | Wecon Project https://weconprojectspain.wordpress.com/2017/09/21/how-to-prioritize-seo-tasks-worksheet/ via IFTTT

from WordPress https://mrliberta.wordpress.com/2017/09/21/how-to-prioritize-seo-tasks-worksheet/ via IFTTT

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nereomata · 7 years

Text

How to Prioritize SEO Tasks [+Worksheet]

Posted by BritneyMuller

“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.

I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five methods have played a critical role in keeping my head above water.

First, I had to source this question on Twitter:

How do you prioritize SEO fixes? — Britney Muller (@BritneyMuller) September 15, 2017

Here was some of the best feedback from true industry leaders:

Murat made a solid distinction between working with an SMBs versus a large companies:

This is sad, but so true (thanks, Jeff!):

To help you get started, I put together an SEO prioritization worksheet in Google Sheets. Make yourself a copy (File > Make a copy) and go wild!:

Free SEO prioritization workflow sheet

TLDR;

Agree upon & set specific goals

Identify important pages for conversions

Perform a site crawl to uncover technical opportunities

Employ Covey's time management grid

Provide consistent benchmarks and reports

#1 Start with the end in mind

What is the end goal? You can have multiple goals (both macro and micro), but establishing a specific primary end goal is critical.

[Please leave a comment if you have other favorite client questions!]

This not only helps you become way more strategic in your efforts, but also shows that you care.

Clients were always disappointed when I arrived for the in-person consult, but happy that my team and I were doing our research!

Goal setting tips:

Measurable

Seems obvious, but it’s essential to stay on track and set benchmarks along the way.

Be specific

Don’t let vague marketing jargon find its way into your goals. Be specific.

Share your goals

A study performed by Psychology professor Dr. Gail Matthews found that writing down and sharing your goals boosts your chances of achieving them.

Have a stretch goal

"Under-promise and over-deliver" is a great rule of thumb for clients, but setting private stretch goals (nearly impossible to achieve) can actually help you achieve more. Research found that when people set specific, challenging goals it led to higher performance 90% of the time.

#2 Identify important pages for conversions

There are a couple ways you can do this in Google Analytics.

Behavior Flow is a nice visualization for common page paths which deserve your attention, but it doesn’t display specific conversion paths very well.

It’s interesting to click on page destination goals to get a better idea of where people come into that page from and where they abandon it to:

Reverse Goal Paths are a great way to discover which page funnels are the most successful for conversions and which could use a little more love:

If you want to know which pages have the most last-touch assists, create a Custom Report > Flat Table > Dimension: Goal Previous Step - 1 > Metric: Goal Completions > Save

Then you’ll see the raw data for your top last-touch pages:

Side note: If the Marketing Services page is driving the second most assists, it’s a great idea to see where else on the site you can naturally weave in Marketing Services Page CTAs.

The idea here is to simply get an idea of which page funnels are working, which are not, and take these pages into high consideration when prioritizing SEO opportunities.

If you really want to become a conversion funnel ninja, check out this awesome Google Analytics Conversion Funnel Survival Guide by Kissmetrics.

#3 Crawl your site for issues

While many of us audit parts of a website by hand, we nearly all rely on a site crawl tool (or two) to uncover sneaky technical issues.

Some of my favorites:

Moz Pro

Screaming Frog

DeepCrawl

Raven

An initial website crawl can be incredibly overwhelming and stressful. I get anxiety just thinking about a recent Moz site crawl: 54,995 pages with meta noindex, 60,995 pages without valid canonical, 41,234 without an <h1>... you get the idea. Ermahgerd!! Where do you start?!

This is where a time management grid comes in handy.

#4 Employ Covey's time management grid

Time management and prioritization is hard, and many of us fall into "Urgent" traps.

Putting out small, urgent SEO fires might feel effective in the short term, but you’ll often fall into productivity-killing rabbit holes. Don’t neglect the non-urgent important items!

Prioritize and set time aside for those non-urgent yet important tasks, like writing short, helpful, unique, click-enticing title tags for all primary pages.

Here’s an example of some SEO issues that fall into each of the above 4 categories:

To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors.

Moz.com’s largest issues (highlighted by Moz Pro) are meta noindex. However, most of these are intentional.

#5 Reporting & communication

Consistently reporting your efforts on increasing your client’s bottom line is critical for client longevity.

New Google Analytics User Starter Bundle

Content Analysis Dashboard

Content Efficiency Report

Occam’s Razor Awesomeness

Lastly, reporting is really about communication and understanding people. Most of you have probably had a client who prefers a simple summary paragraph of your report, and that’s ok too.

Hopefully these tips can help you work smarter, not harder.

Don’t miss your site’s top technical SEO opportunities:

Crawl your site with Moz Pro

from Moz Blog https://moz.com/blog/prioritize-seo-tasks via IFTTT from IM Local SEO Blog http://imlocalseo.blogspot.com/2017/09/how-to-prioritize-seo-tasks-worksheet.html via IFTTT from Blogger http://nereomata.blogspot.com/2017/09/how-to-prioritize-seo-tasks-worksheet.html via IFTTT

#IFTTT #Blogger

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alanajacksontx · 7 years

Text

Pump the brakes: SEO and its sweeping statements

The following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch.

Knee-jerk reactions are rarely based on sound judgement. Instead they are driven by emotion. In such scenarios, you would be better off giving due consideration prior to taking action.

The problem is that this advice is lost upon what would appear to be a worryingly large portion of the SEO world. At critical points, the SEO community has proven that they are prone to not only making knee-jerk reactions, but then vehemently defending these reactions long after the dust has settled.

It is somewhat excusable though. Search Engine Optimization is an imperfect science. Google is continually changing their fiendishly complex algorithms and will often neither confirm or deny such changes.

It’s a poker game where everyone wears masks and keeps their cards very close to their chest – and no-one shows their cards for free. Add to this the threat of your website being heavily sanctioned by one of Google’s many bizarrely-named updates due to ‘spammy’ techniques, and you can see why people are on edge.

To add to this, the amount of ‘how to’ SEO articles on the web is staggering, and can be intimidating even for those working in the industry every day. It can be a challenge to decipher which research to trust or whose advice to take. As a direct result, SEOs tend to hang on every last word released by Google.

Filter this down and the recognized names in the industry – the likes of Rand Fishkin, John Mueller, Danny Sullivan and Neil Patel, among others, hold considerable sway over how the industry acts.

So what’s the problem?

Well, it’s the knee-jerk nature of reactions to news or statements made by Google or the aforementioned industry experts. The community treats these like a call to arms, without considering the individualistic nature of any SEO campaign or the often countless other factors that should be taken into account.

Matt Cutt’s denouncement of spammy guest blogging in 2014 was one such example:

“Guest blogging is dead!”

In January 2014 Google’s very own leader of the crusades against spam, Matt Cutts, posted an article on his blog titled “The decay and fall of guest blogging for SEO”, a strongly-worded commentary on how the SEO community had used guest blogging as a manipulative SEO technique. They had ignored the distinction made by Cutts himself between high quality and low quality guest posting, a distinction that was central to the point he was making.

What followed was a deluge of articles warning readers not to engage in any sort of guest blogging. That guest blogging was “dead” and would fetch heavy penalties – irrespective of whether you were contributing heavily researched articles to major media outlets, that were then engaged with and shared on the web hundreds or thousands of times.

The reaction was so one-sided that Cutts had to add a final paragraph to his blog stating that he was not “throwing the baby out with the bath water” and that high-quality guest blogging was acceptable; marketers just needed to make sure it was of the right quality.

However, the myth of “dead” guest blogging has persisted, and you’ll still find people who fail to make the distinction.

“SEO is dead!”

Following the sudden release into the wild of Google’s pet Panda and Penguin earlier this decade, there was a surge in statements that “SEO is dead”. Many despaired, while others sought quick fixes – but there were some who realized that in fact, only the old spammy version of SEO was dead.

The quality, relevance and user driven SEO environment was actually more important than it ever was. Speaking to Josh Steimle on the subject, he had the following commentary:

“We get sweeping statements about the state of SEO because it’s human nature–we want quick fixes, easy solutions, and above all, we want safety and predictability. It’s easier to say that guest post blogging is dead, don’t do it, than it is to say that some guest post blogging is good, some is bad, and that you have to consider each situation on its own merits to determine what’s what.

“The good news, at least for SEO experts and companies who use SEO wisely, is that alarmist commentary helps separate the professionals from the amateurs, which gives an advantage to those who keep a cool head and do the work required to truly understand SEO.”

Don’t deviate from the path

The fact is that yes, technical SEO can be pretty darn complex and there are a lot of factors to consider. But isn’t that the same with any campaign, or indeed any business venture?

Many may complain that Google moves the goalposts but in actual fact, the fundamentals remain the same. Avoiding manipulative behavior, staying relevant, developing authority and thinking about your users are four simple factors that will go a long way to keeping you on the straight and narrow.

The Google updates are inevitable. Techniques will evolve, and results will require some hard graft. Every campaign is different, but if you stick to the core principles of white-hat SEO, you need not take notice of the sweeping statements that abound in our corner of the marketing world. Nor should you have to fear future Google updates.

The irony is not lost on me that I have made some rather wide-ranging statements of my own in this post. Nevertheless, I urge you to stop and take a breath before reacting to the next piece of revolutionary news that comes up in your Google alerts.

SEO will continue to be a critical marketing function for years to come, and abiding by its core pillars will prevent you from having to lose the metaphorical baby when dispensing of its bathing water.

from IM Tips And Tricks https://searchenginewatch.com/2017/07/25/pump-the-brakes-seo-and-its-sweeping-statements/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/163408009520

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