#i think i have to tag this as greatest hits because it’s currently at 10k | Explore Tumblr Posts and Blogs

oikawa13 · 3 years

Text

love in the time of köttbullar

Shouyou sets the bowl on the tiny table with a flourish and an itadakimasu! and this is when it hits Atsumu harder than a Skurup to the temple:He wants this. Shouyou, hip cocked against the miniature kitchen countertop, smiling shyly up at Atsumu through the amber fan of his lashes, beautiful god-boy-man somehow glowing gold even under the buzzy LED lighting. Though they’re standing in a 430,000 square foot warehouse in Tsurumachi, Atsumu’s looking at Shouyou, and he’s home.

Amid the Flärdfull and the Smörboll, Miya Atsumu falls a little more in love.

words: 3,378 | rating: T

i’ve never been inside an ikea so this fic quite literally changed me as a person. sometimes loving a person is as scary as saying that first i love you!!!! and sometimes... love is easy as saying i love you at an ikea ; ;

LAUNCHING MERRILY DOWN THE PATH OF SIN (THE FIRST TIME)

"Bokuto said I should bring you home. But I don’t know where you live. So I took you here.”

“To hell?”

"No, Atsumu-san. To my apartment."

words: 1,990 | rating T

i wake up in the middle of the night thinking about this fic and then go on ao3 to reread it again its just so fdjgfhdjf good. i think about this shoyo a lot. theres something!!!! very dreamy going on here. this is the first part to a series btw, you can read them all if you want since theyre probably all around 1k :-)

lord i no longer believe in anything but the way he holds my name between his teeth

The miracle of the rabbit on the moon.

“We took this photo at their seventh birthday party. His father baked a cake. But someone ate all the jellybeans off the top before they could even sing the birthday song. That’s why Atsumu cried. He used to cry a lot. It stopped when the twins found out about volleyball, but before that Atsumu would cry over everything. Spilled milk. A skinned knee. The neighbor’s dog. He was the twin that was scared of paper straws. It's funny how things have changed.

“He looks happier now. Did you do that?”

words: 10,456 | rating: T

so, this goes just a liiiiitle past 10k so its up to you if you want to read it or not, i just thought i’d include it since its so! close! lol theres this part!!!!! they are holding hands underneath the table!!!!!!!!! atsumu are you drunk?!!! no!!!!! hes just so stupidly in love with shoyo. i cant stand them!!!!!!!!!!!

wait for it, wait for it

The notifications are up at 100+ again and Hana wants to check it quickly to make sure nothing's wrong, especially because she'd just cleared them before the media scrum. The fans, she figured, must be overjoyed with the win.Congratulations MSBY Nation!!! the first reply reads. #myspiker #atsuhinaBoth tags, she finds, are currently trending in Japan.

Five times #atsuhina trended on volleyball Twitter and one time it should have (but luckily didn't), as told by the MSBY Black Jackals' junior publicist

words: 6,043 | rating: T

this fic is SOOOOO much fun!!!!!! also i love hana, idk if i ever mentioned that before but yeah. this is like... hdjkdhgjfd so much ; ; <3

south of an early summer

Warmth, then, was being wanted back. Two weeks later, Atsumu holds that warmth in by Shouyou’s waist; he watches it, how it sleeps, and wonders what the heat will become next.

words: 2,602 | rating T | tw: atsumu being atsumu about (past) kg/hn for a split second

IF i wasnt an absolute fool and gave you all these recommendations to pick and choose from id just send you this and the walking emoji bc honestly!!!!!!!!! i may not know what the heck romantic means but i see this and maybe it is romantic! maybe its not the average romantic idk?!!!! but i do know theres something beautiful here. love ?? ; ;

truths in two’s

Shouyou leaves for Brazil in two hours.

words: 8,300 | rating: T

LDR.... but like, in probably one of the easiest 2 breathe/good feeling fic for ldr!!!! idk im a baby!!!!!!!!!!!!!!

ten reasons to break up with me: a love letter

1. It has to be you, ‘cause I won’t.

words: 4,197 | rating: T

pls....... i cant even THINK about this fic without crying okay!!!!!!!! insane. fuckign!!!! i love it so much, so much. it lives in my heart. this is the fic where i was like... i dont believe in love. yes i do. no<3 YES!!!!!!!! and cried and paced my room and finally FINALLY!!!!!! stopped feeling so hurt about hinata leaving for brazil again lmao!! like, i cant explain. this sounds crazy right???? anyway, i think... atsuhina can love each other so much it hurts when theyre apart but their love is so.... i mean......... they literally waited years to play together... so......... their love keeps them going..... GOODBYE!!!! i love listening to fka twigs cellophane & home with you and just..... being insane.

just can’t help myself

Five times Hinata takes care of Atsumu, and one time Atsumu returns the favor.

words: 5,025 | rating: T

*think about atshn taking care of each other* *cries*

blue crush

And there’s a promise there, sewn into the easy curve of his lips: I’m not going anywhere, Atsumu-san. Glittering eyes that cut through the rain-blurry dark like a beacon when Shouyou turns back to look up at him. Even if you fuck up all of our dates.

Murphy’s Law as demonstrated by Miya Atsumu.

words: 2,297 | rating: T

atsumu trying very hard to have things perfect and romantic and even in the failures its still very lovely<3

If I’m Icarus, You Must be the Sun (Allow me Three Mistakes)

He wonders if Icarus felt like nothing was wrong with self-destructing, because he had reveled in the sun, if only for a little while.

Atsumu finds, loving Hinata is the same.

Atsumu's love over the years, and the mistakes that accompany it.

words: 4,620 | rating: T

i am...very weak to the whole icarus/sun thing with hinata and his ships. this one though......... i think about it A lot.

in your eyes, i see our future

“Yer’ a real sweetheart, Hinata Shouyou.”

Shouyou smiles brilliantly. “Only for you~”

He scoots over so Shouyou can sit next to him. He can smell the pineapple body wash Shouyou is so fond of the moment he sits down. Shouyou passes the tray over carefully before settling against the headboard comfortably.

“What’s the occasion?"

(Or, Atsumu just really wants to marry Shouyou.)

words: 9,769 | rating: T

fhdsjjkjfdsj goes crazy stupid over marriage!!!!! listen... i do not believe in marriage!!!!! but for atsuhina, oh you bet i do!!!! :-)

breathing a hello

There’s no significance to them ending up here except that both of their lives are held in the sway of volleyball. Everything else comes second.That’s the crux of it, really.

words: 2,826 | rating: T

gjhfsjkfd shhhhhhhhh. my heart is very soft when i think of them here, please..... just!!!! pls.

if you’re out there in the cold, i’ll cover you in moonlight

My [23M] best friend and ex-boyfriend [23M] is visiting me for a week, and my current boyfriend [24M] who agreed to all of this is suddenly withdrawing from me. Can I get some advice? Please? Anyone?

words: 8335 | rating: T | chapters: 3 | tw: past kg/hn 😳

this one is optional since you wanted one shots and theres 3 chapters here. my idea of romantic is...well, i especially love when one of them is acting hurtful/mean/difficult to the other bc their own personal issues but the other loves them anyway??? and then they work on that issue!!! just!!!!! ; ;

Love in the Time of Insomnia

And anyway Hinata was sprinting out faithfully after Atsumu, who had keys to the gym like a badass, and who was going to give his spikers a few more tosses after-hours without Meian knowing like the greatest, most generous badass the Jackals had ever seen.

words: 2,457 | rating: G

running four kilometers just so atsumu can rest. this is what romantic means!!!! hdkshjfhdj

ode to what you’d have been

5 times it’s Kageyama’s fault and the 1 time Hinata realizes it has never been.

words: 3,628 | rating: G

loving someone including their flaws PART 2!!!!!! ok.... u might be like... um... this is romantic? hfdkhjfd LISTEN!!!! to me!!! there is nothing more romantic than being in love with someone and the ugly parts of them. going, i love you, all of you. and communication!!! and understanding!!! and feeling terrible and shitty and horrible but having the one you love accept you. and trying to help ease your mind, worries. *sobs real hard* also shout out 2 ‘okaaayy.... i hate sakusa now’

a shrine for a boy

Despite his uncertainty about how to tell Atsumu of his move to São Paulo, Hinata takes action. Things do not go according to plan.

words: 2,447 | rating: G

hinatas time 2 be romantic and fail but its ok bc!!!!!!!!!! :-) they are just dummies in love<3

the greatest distance between you and longing is defeat

(In other words: Atsumu, let go. I’m here now.)

words: 3,310 | rating: G

um... *cries* post break up.... o_o!!!! god they really thought they could????? lmao!!!!!!

the tear in this (our gentle language)

“I’m going back to Brazil.”

He isn’t asking for permission. This isn’t a consultation. Hinata Shouyou informs his boyfriend at their after-practice practice. Miya Atsumu has a volleyball in each arm, trying to pick up a third. It drops and rolls away from him. The thud resounding in an empty gymnasium.

Shouyou had tried to envision Atsumu’s reaction many times. He never expected to be met with silence.

Alternatively: an exploration of Hinata Shouyou’s return to Brazil

words: 7,204 | rating: M

ldr CAN be romantic ok!!!!!!!! it takes a lot of communication, time, and love ; ;

evening sun

Atsumu looks at Shouyou and thinks, I want to know every inch of you.

words: 1,502 rating: M

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violyntfemme · 5 years

Text

2018 Fic Year in Review

@perpetuallyvex tagged me. Thanks, sweetie. I love this!

1. Number of stories (including drabbles) posted to AO3: 4

2. Word count posted for the year: 220,834 (although, to be fair, you’ve become all that i’ve lost was mostly written in 2017, but this asks for fics posted in 2018 so I’ll include it)

3. List of works published this year (in order of posting):

1. you’ve become all that i’ve lost (Harry Hart/Eggsy Unwin, Explicit, Word Count: 106,457) - Being a handler does not have the same sense of pride that being the darling of Kingsman, Agent Galahad, did. Harry feels useless with his shaking hands and missing eye, a feeling that threatens to send him chasing a bottle of pain pills with a goodly amount of whiskey. He is thrilled when he finds a new sense of purpose in taking care of Eggsy, the man he loves, when he comes home hurt after a mission. Harry, finally feeling like he is someone of worth again, becomes determined to hold on to it, and Eggsy, anyway that he can.

2. i’ve found the one whom my soul loves (Merlin/Harry Hart, Explicit, Word Count: 108,630) - Although it's been a year, Ian still grieves like it was yesterday. Part 3 of the kiss me series.

3. Blanker Permission (Harry Hart/Eggsy Unwin, Mature, Word Count: 4226) -

“Oh yeah? Who’s coming over then?”

“Merlin has graciously accepted my request for a temporary care-giver.”

“Merlin.”

“Yes.”

“The man who drops people out of airplanes so he can laugh while they scream.”

“He is a very good caretaker, Eggsy.”

“The man who drowns rooms full of people for kicks. The man who, after I had a full body bruise from being thrown into a wall, gave me a bear hug. Him?”

4. painting the roses red (Harry Hart/Eggsy Unwin, Mature, Word Count: 1521) - “I was just looking out the window and I must say your garden is looking lovelier than ever.”

“Yeah, it’s cause of all the blood,” Eggsy says, grinning again, far too many teeth showing for it to be friendly.

“Pardon?”

4. Fandoms I wrote for: Kingsman

5. Pairings: Main Parings - Merlin/Harry Hart, Harry Hart/Eggsy Unwin. Secondary - Merlin/Percival, Harry Hart/Tequila, Eggsy Unwin/Tilde

6. Story with the most hits: you’ve become all that i’ve lost with 2839 hits.

7. Story with the most kudos: you’ve become all that i’ve lost with 120.

8. Story with the most comments: you’ve become all that i’ve lost with 89 comment threads.

9. Work I’m most proud of (and why): I am most proud of i’ve found the one whom my soul loves. It’s not my most popular but I love Harry and Ian (Merlin) and the universe they exist in. It was so enjoyable to bend that story to fit around canon, especially since the canon from K2 was so woefully horrible.

10. Work I’m least proud of (and why): As Vex said, I love all my babies. They were all exactly what I needed them to be when I needed them to be it.

11. A favorite excerpt of your writing:

“Ian,” Harry calls, “come over here and tell me what you think of this lamp.”

Ian does as he is bid. He looks at the lamp. He finds that he cannot tell Harry what he thinks about it because if he does, Harry will beat him with it. Drinking himself to death seems a good option again.

“It’s very you.”

Harry smiles, pleased. “I thought so as well. I think it has a matching sister. I should ask the owner.”

“Two of them. A blessing from the heavens.”

“You hate it.”

“With the burning passion of a thousand suns.”

“I suppose you would be happy if we decorated the house with items purchased at Best Buy.”

“It would be a marked improvement on dusty relics that were ugly even when Lizzie the Virgin was on the throne.”

12. Share or describe a favorite review you received: I’m not going to share the actual review because I don’t want to embarrass anyone, but a mutual left me a review on i’ve found the one whom my soul loves while they were inebriated and it makes me laugh to this day. It was so cute and pure and I look at it whenever I need a good laugh.

13. A time when writing was really, really hard: I have a neurological condition that gives me terrible cognitive issues and a lot of pain. There were times I was typing with a brain that was mush and hands that hurt so bad I could barely move them but the characters would not STFU so it had to come out or risk losing the scene into the mushy recesses of my brain forever.

14. A scene or character you wrote that surprised you: I LOVED writing Tequila and Whiskey in i’ve found the one whom my soul loves. LOVED them, especially Tequila. I specifically left their storyline open ended so I could come back to them later if I wanted to. I also love writing Percival because he’s such a sweetheart and deserves more love.

15. How did you grow as a writer this year: I grew in confidence in my won abilities and learned that the number of kudos or comments does not equal the value my writing has.

16. How do you hope to grow next year: I am working on original fiction and hope to have a the novel, the first in a series of three, well underway by the end of the year. I am currently world building and character developing right now, but it’s really coming together and has some scenes written already.

17. Who was your greatest positive influence this year as a writer (could be another writer or beta or cheerleader or muse etc etc): The people who read, comment and leave kudos really don’t understand how each and every one warms a writer’s heart. We pour so much into those fics, to have someone share something they loved or click that kudos button is such a mood booster. You guys don’t even know.

18. Anything from your real life show up in your writing this year: There is a lot of my real personality quirks, good and bad, in my characters. Considering the traits most of my characters have, I don’t know if that’s a good or bad thing.

19. Any new wisdom you can share with other writers: Your first draft is always crap. Nothing makes sense, people are OOC, there is spelling errors, crap dialogue, and plot holes big enough to drive a truck into. Don’t worry about it. Write it. Get it all out so everyone will stop talking in your head. Then, once they shut the fuck up, go back and edit it. That’s when it really comes together.

20. Any projects you’re looking forward to starting (or finishing) in the new year: I am working on Part 4 of kiss me, which will be much shorter than the previous installments. I am about 3K words in and I am thinking it will be 10K maybe? I hope to have it up by the end of the month or the middle of next if it gets longer than I think it will be. I am also working on my original fiction, see question 16.

21. Tag some writers whose answers you’d like to read: I don’t know who is writing any more, but I will tag:

@fitzawkwarddarcy, @opalescentgold, @thegaypumpingthroughyourveins, @elrhiarhodan

because I am pretty sure you all put out some fics this year :)

Best tag game ever!

#2018 fic review #kingsman #my fics #merlahad #hartwin

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reputationiseverything · 5 years

Text

How to Rank Your Old, Outdated Content

email marketing list services

What percentage of your search traffic is driven by your top 10 pages?

Chances are, it’s a large portion.

Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic.

That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic.

Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic.

So, what does that tell you?

You should just focus on your top 10 pages and ignore the rest? Or, even worse, just focus on cranking out more new content?

Quality over quantity

I used to have the philosophy of “more is better.” I was cranking out dozens of articles each week. At one point, I was publishing 2 articles a day on this blog.

And, over time, my traffic grew, but not by much.

I was spending all of this time writing and realized that the majority of the content I was publishing never ranked.

So, what did I do?

I started focusing on my old, outdated content to boost my traffic.

Just think of it this way: Every week I publish one new piece of content, but my team, on average, is updating 23 older articles.

When I used to write more frequently, my top 10 pages made up 33% of my search traffic.

Since then, I have increased my search traffic by 107% and reduced my reliance on my top 10 pages by 13%.

So how did I do this? Well, as I mentioned, I have my team focus on updating my old, outdated content while I focus on creating new content.

Here’s exactly what I have my team implement, step by step.

Look for pages that were once loved

With Google Search Console, you have access to data for a much longer period of time. You can go back up to 16 months.

So, I want you to compare this month’s results during the same period as last year.

You can do this by clicking on “date” and then “compare.” Next, select your older date period first (should be roughly from a year ago) and then select today’s date period.

I’ve been doing this for a while, so I selected an older date range so you can see a better set of data before my team really focused on updating old content.

You should then see a report that looks something like this:

What you’ll want to do is look for articles that used to get a ton of traffic and have less now. From the screenshot above, you can see that my article on Instagram used to perform really well, but no so much anymore.

Keep in mind that I selected the older date range first. I did this to see which of my old pieces of content used to rank well so I can see if any of them have dropped over the last 12 months.

This will show you old content that Google used to love, but no longer does.

Now, let’s find content that Google never loved.

Look for pages Google never loved

Log back into Search Console and look for pages that have a high impression count but never got any real clicks.

The easiest way to find these pages is to set your date range to the last 28 days and look at each page’s metrics from an impression, click, and CTR perspective.

Sort the CTR column in ascending order (lowest percentage at the top, the highest percentage at the bottom).

Typically, the pages at the top of that list have the most potential. It means that Google is ranking you but you just aren’t getting too many clicks.

It usually isn’t just related to your title tag and meta description. It typically has to do with the content on the page.

Now it’s time to create a list of pages that have the greatest potential.

It’s time to prioritize

Typically, the pages that have the most potential are the ones that used to rank but no longer rank. Google used to rank and like them, which means if you give those pages a little tender loving care, you can easily get them loved by Google again.

The second group of pages that have potential, but not as much as the first, are the ones with a high impression count but an extremely low CTR.

These pages are harder to fix because they never really performed that well.

How to update your old content

Now that you have a list of pages to fix so you can boost your search engine rankings, I want you to log in to Google Search Console, find that article, click on it, and then click on “queries.”

For the keywords that don’t rank in the top 5 or have a high impression volume, I want you to go to your ranking article and see if the article is relevant for that term.

If not, adjust the article to at least include that term and cover that topic.

For the terms you already rank for in the top 5 spots, head over to Ubersuggest and type in those keywords and click on the keyword ideas report.

You’ll then see a report with all of the long-tail variations of that keyword.

If you adjust the article and include any of the long-tail phrases Ubersuggest gives you, you’ll see quick traffic gains.

In other words, if you already rank for the head term, it’s not hard to rank for the long-tail variation of it as well.

In addition to including the right keywords, you’ll want to update the post. Make sure all of the information is relevant, the pictures are up to date, and if you could include any multimedia (like embedding relevant YouTube videos) you’ll be able to increase the time on site of your visitors.

Finally, when updating your content, make sure your article is more thorough than all of the other sites that rank for the terms you are trying to rank for.

Remember that keyword ideas report I had you check out on Ubersuggest? On the right-hand side of that report, it shows you all of the sites that rank for that keyword.

You can quickly see who’s currently ranking in each country, visit their web page, and make sure you create something better.

User metrics

User behavior is one of the biggest factors with Google’s algorithm.

Once you update your old content, you’ll want to optimize for user signals as that’ll help boost rankings.

A great example of user metrics is optimizing your title tags and meta description.

For example, if everyone searched a keyword on Google and clicked on the second result instead of the first, it tells Google that the second result is more relevant and that it should be ranking in the first spot instead of the second.

And Google eventually would make that change.

If you can use persuasive copy and convince people to click on your search listing instead of the competition, eventually your rankings will climb. And you can do so by following these 2 articles:

How to Craft Amazing Headlines

How to Write Copy like Apple

Over the years, I’ve done a lot of title tag and meta description tests and I’ve also found that these keywords help increase clicks:

What is

Best

Amazing

[lists]

How to

Free

You

Tips

Why

Tricks

Great

You can also use tools like Clickflow to A/B test your meta tags.

Don’t forget to promote (again)

Now that your content is up to date and you’ve optimized your meta tags for clicks, it’s time for you to promote your content.

I know what you are thinking… why would you promote old content, right?

Well, technically it isn’t old anymore.

First of all, you should update the published date or last updated date within your WordPress.

That way search engines know your content is changed, more relevant, and up to date.

Secondly, you need to promote the article. It’s new now, so why wouldn��t you share it with the world?

The simplest thing you can do is share it on the social web. I typically share my content on Facebook, Twitter, and LinkedIn… but you can pick whatever social profiles you have.

Although Google doesn’t really look at social signals, Bing does. Plus, some people who visit your page from the social web may decide to link to your article, which does help rankings.

And if you want to go above and beyond, check out Meet Edgar. It’s what I use to continually schedule my old content to be promoted on the social web. That way I don’t have to manually do it or set reminders.

In addition to social shares, you should consider sending out a text-based email blast to your audience promoting your content.

It’s a great way to get a quick boost of traffic and breathe life into your old content.

Here’s an example of a text-based email blast that I send so you can copy my format.

Subject: How to Generate 10K visitors from a Brand New Blog in Under 6 Months

If I tell you to do 100 things to grow your traffic, I know you won’t do it.

Heck, even I wouldn’t. It’s just too much work.

In the spirit of simplicity, just do this and you’ll get to 10,000 visitors.

I’ll even make a deal with you. If you follow it and don’t hit 10,000 visitors and you can show me you followed it, I will help you for free.

That’s how confident I am that it works.

Cheers,

Neil Patel

As you can see, simple text-based emails are generating 30% open rates and 6% click rates for me. Not too shabby.

You can also use tools like Subscribers to send out a push notification. Every time I update a post I send out a push. Look at my stats… I can easily generate an extra 7,000 visitors from a single push.

And don’t forget to build links

The last step you want to leverage is link building. You can use Backlinks to see who is linking to competing articles:

All you have to do is put in a competing URL and select “URL” from the drop-down menu and you’ll see every site that links to that page.

From there, you’ll want to reach out to each site and ask them to link to you.

The easiest way to do this is to leverage the skyscraper technique and the steps in this article.

Conclusion

Once you hit the 150 mark in the number of pages on your site, you should consider focusing the majority of your time to updating old content instead of creating new content.

If you have over 1,000 pages, you should definitely spend 80-plus percent of your time updating old content instead of writing new content.

The key to ranking your old, outdated content is to first focus on the content that used to rank but doesn’t anymore.

Once you fix those pages, you should see results within a month or two. From there, you can then focus on pages that have a high impression count but a low click count.

So, are you going to focus your time on ranking your old content or creating new content?

Youtobe

0 notes

reviewandbonuss · 5 years

Text

How to Rank Your Old, Outdated Content

What percentage of your search traffic is driven by your top 10 pages?

Chances are, it’s a large portion.

Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic.

That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic.

Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic.

So, what does that tell you?

You should just focus on your top 10 pages and ignore the rest? Or, even worse, just focus on cranking out more new content?

Quality over quantity

I used to have the philosophy of “more is better.” I was cranking out dozens of articles each week. At one point, I was publishing 2 articles a day on this blog.

And, over time, my traffic grew, but not by much.

I was spending all of this time writing and realized that the majority of the content I was publishing never ranked.

So, what did I do?

I started focusing on my old, outdated content to boost my traffic.

Just think of it this way: Every week I publish one new piece of content, but my team, on average, is updating 23 older articles.

When I used to write more frequently, my top 10 pages made up 33% of my search traffic.

Since then, I have increased my search traffic by 107% and reduced my reliance on my top 10 pages by 13%.

So how did I do this? Well, as I mentioned, I have my team focus on updating my old, outdated content while I focus on creating new content.

Here’s exactly what I have my team implement, step by step.

Look for pages that were once loved

With Google Search Console, you have access to data for a much longer period of time. You can go back up to 16 months.

So, I want you to compare this month’s results during the same period as last year.

You can do this by clicking on “date” and then “compare.” Next, select your older date period first (should be roughly from a year ago) and then select today’s date period.

I’ve been doing this for a while, so I selected an older date range so you can see a better set of data before my team really focused on updating old content.

You should then see a report that looks something like this:

Keep in mind that I selected the older date range first. I did this to see which of my old pieces of content used to rank well so I can see if any of them have dropped over the last 12 months.

This will show you old content that Google used to love, but no longer does.

Now, let’s find content that Google never loved.

Look for pages Google never loved

Log back into Search Console and look for pages that have a high impression count but never got any real clicks.

The easiest way to find these pages is to set your date range to the last 28 days and look at each page’s metrics from an impression, click, and CTR perspective.

Sort the CTR column in ascending order (lowest percentage at the top, the highest percentage at the bottom).

Typically, the pages at the top of that list have the most potential. It means that Google is ranking you but you just aren’t getting too many clicks.

It usually isn’t just related to your title tag and meta description. It typically has to do with the content on the page.

Now it’s time to create a list of pages that have the greatest potential.

It’s time to prioritize

The second group of pages that have potential, but not as much as the first, are the ones with a high impression count but an extremely low CTR.

These pages are harder to fix because they never really performed that well.

How to update your old content

Now that you have a list of pages to fix so you can boost your search engine rankings, I want you to log in to Google Search Console, find that article, click on it, and then click on “queries.”

For the keywords that don’t rank in the top 5 or have a high impression volume, I want you to go to your ranking article and see if the article is relevant for that term.

If not, adjust the article to at least include that term and cover that topic.

For the terms you already rank for in the top 5 spots, head over to Ubersuggest and type in those keywords and click on the keyword ideas report.

You’ll then see a report with all of the long-tail variations of that keyword.

If you adjust the article and include any of the long-tail phrases Ubersuggest gives you, you’ll see quick traffic gains.

In other words, if you already rank for the head term, it’s not hard to rank for the long-tail variation of it as well.

Finally, when updating your content, make sure your article is more thorough than all of the other sites that rank for the terms you are trying to rank for.

Remember that keyword ideas report I had you check out on Ubersuggest? On the right-hand side of that report, it shows you all of the sites that rank for that keyword.

You can quickly see who’s currently ranking in each country, visit their web page, and make sure you create something better.

User metrics

User behavior is one of the biggest factors with Google’s algorithm.

Once you update your old content, you’ll want to optimize for user signals as that’ll help boost rankings.

A great example of user metrics is optimizing your title tags and meta description.

And Google eventually would make that change.

If you can use persuasive copy and convince people to click on your search listing instead of the competition, eventually your rankings will climb. And you can do so by following these 2 articles:

How to Craft Amazing Headlines

How to Write Copy like Apple

Over the years, I’ve done a lot of title tag and meta description tests and I’ve also found that these keywords help increase clicks:

What is

Best

Amazing

[lists]

How to

Free

You

Tips

Why

Tricks

Great

You can also use tools like Clickflow to A/B test your meta tags.

Don’t forget to promote (again)

Now that your content is up to date and you’ve optimized your meta tags for clicks, it’s time for you to promote your content.

I know what you are thinking… why would you promote old content, right?

Well, technically it isn’t old anymore.

First of all, you should update the published date or last updated date within your WordPress.

That way search engines know your content is changed, more relevant, and up to date.

Secondly, you need to promote the article. It’s new now, so why wouldn’t you share it with the world?

The simplest thing you can do is share it on the social web. I typically share my content on Facebook, Twitter, and LinkedIn… but you can pick whatever social profiles you have.

Although Google doesn’t really look at social signals, Bing does. Plus, some people who visit your page from the social web may decide to link to your article, which does help rankings.

In addition to social shares, you should consider sending out a text-based email blast to your audience promoting your content.

It’s a great way to get a quick boost of traffic and breathe life into your old content.

Here’s an example of a text-based email blast that I send so you can copy my format.

Subject: How to Generate 10K visitors from a Brand New Blog in Under 6 Months

If I tell you to do 100 things to grow your traffic, I know you won’t do it.

Heck, even I wouldn’t. It’s just too much work.

In the spirit of simplicity, just do this and you’ll get to 10,000 visitors.

I’ll even make a deal with you. If you follow it and don’t hit 10,000 visitors and you can show me you followed it, I will help you for free.

That’s how confident I am that it works.

Cheers,

Neil Patel

As you can see, simple text-based emails are generating 30% open rates and 6% click rates for me. Not too shabby.

And don’t forget to build links

The last step you want to leverage is link building. You can use Backlinks to see who is linking to competing articles:

All you have to do is put in a competing URL and select “URL” from the drop-down menu and you’ll see every site that links to that page.

From there, you’ll want to reach out to each site and ask them to link to you.

The easiest way to do this is to leverage the skyscraper technique and the steps in this article.

Conclusion

Once you hit the 150 mark in the number of pages on your site, you should consider focusing the majority of your time to updating old content instead of creating new content.

If you have over 1,000 pages, you should definitely spend 80-plus percent of your time updating old content instead of writing new content.

The key to ranking your old, outdated content is to first focus on the content that used to rank but doesn’t anymore.

Once you fix those pages, you should see results within a month or two. From there, you can then focus on pages that have a high impression count but a low click count.

So, are you going to focus your time on ranking your old content or creating new content?

The post How to Rank Your Old, Outdated Content appeared first on Neil Patel.

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marketingcomcaio · 5 years

Text

How to Rank Your Old, Outdated Content

What percentage of your search traffic is driven by your top 10 pages?

Chances are, it’s a large portion.

Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic.

That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic.

Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic.

So, what does that tell you?

You should just focus on your top 10 pages and ignore the rest? Or, even worse, just focus on cranking out more new content?

Quality over quantity

I used to have the philosophy of “more is better.” I was cranking out dozens of articles each week. At one point, I was publishing 2 articles a day on this blog.

And, over time, my traffic grew, but not by much.

I was spending all of this time writing and realized that the majority of the content I was publishing never ranked.

So, what did I do?

I started focusing on my old, outdated content to boost my traffic.

Just think of it this way: Every week I publish one new piece of content, but my team, on average, is updating 23 older articles.

When I used to write more frequently, my top 10 pages made up 33% of my search traffic.

Since then, I have increased my search traffic by 107% and reduced my reliance on my top 10 pages by 13%.

So how did I do this? Well, as I mentioned, I have my team focus on updating my old, outdated content while I focus on creating new content.

Here’s exactly what I have my team implement, step by step.

Look for pages that were once loved

With Google Search Console, you have access to data for a much longer period of time. You can go back up to 16 months.

So, I want you to compare this month’s results during the same period as last year.

You can do this by clicking on “date” and then “compare.” Next, select your older date period first (should be roughly from a year ago) and then select today’s date period.

I’ve been doing this for a while, so I selected an older date range so you can see a better set of data before my team really focused on updating old content.

You should then see a report that looks something like this:

Keep in mind that I selected the older date range first. I did this to see which of my old pieces of content used to rank well so I can see if any of them have dropped over the last 12 months.

This will show you old content that Google used to love, but no longer does.

Now, let’s find content that Google never loved.

Look for pages Google never loved

Log back into Search Console and look for pages that have a high impression count but never got any real clicks.

The easiest way to find these pages is to set your date range to the last 28 days and look at each page’s metrics from an impression, click, and CTR perspective.

Sort the CTR column in ascending order (lowest percentage at the top, the highest percentage at the bottom).

Typically, the pages at the top of that list have the most potential. It means that Google is ranking you but you just aren’t getting too many clicks.

It usually isn’t just related to your title tag and meta description. It typically has to do with the content on the page.

Now it’s time to create a list of pages that have the greatest potential.

It’s time to prioritize

The second group of pages that have potential, but not as much as the first, are the ones with a high impression count but an extremely low CTR.

These pages are harder to fix because they never really performed that well.

How to update your old content

Now that you have a list of pages to fix so you can boost your search engine rankings, I want you to log in to Google Search Console, find that article, click on it, and then click on “queries.”

For the keywords that don’t rank in the top 5 or have a high impression volume, I want you to go to your ranking article and see if the article is relevant for that term.

If not, adjust the article to at least include that term and cover that topic.

For the terms you already rank for in the top 5 spots, head over to Ubersuggest and type in those keywords and click on the keyword ideas report.

You’ll then see a report with all of the long-tail variations of that keyword.

If you adjust the article and include any of the long-tail phrases Ubersuggest gives you, you’ll see quick traffic gains.

In other words, if you already rank for the head term, it’s not hard to rank for the long-tail variation of it as well.

Finally, when updating your content, make sure your article is more thorough than all of the other sites that rank for the terms you are trying to rank for.

Remember that keyword ideas report I had you check out on Ubersuggest? On the right-hand side of that report, it shows you all of the sites that rank for that keyword.

You can quickly see who’s currently ranking in each country, visit their web page, and make sure you create something better.

User metrics

User behavior is one of the biggest factors with Google’s algorithm.

Once you update your old content, you’ll want to optimize for user signals as that’ll help boost rankings.

A great example of user metrics is optimizing your title tags and meta description.

And Google eventually would make that change.

If you can use persuasive copy and convince people to click on your search listing instead of the competition, eventually your rankings will climb. And you can do so by following these 2 articles:

How to Craft Amazing Headlines

How to Write Copy like Apple

Over the years, I’ve done a lot of title tag and meta description tests and I’ve also found that these keywords help increase clicks:

What is

Best

Amazing

[lists]

How to

Free

You

Tips

Why

Tricks

Great

You can also use tools like Clickflow to A/B test your meta tags.

Don’t forget to promote (again)

Now that your content is up to date and you’ve optimized your meta tags for clicks, it’s time for you to promote your content.

I know what you are thinking… why would you promote old content, right?

Well, technically it isn’t old anymore.

First of all, you should update the published date or last updated date within your WordPress.