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The 4 Best Technical SEO Companies of 2020

No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO.

Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about.

URL structuring, robots.txt, redirect codes, canonical tags, .htaccess files, load time, and many others. It all matters.

Do all those things sound unfamiliar to you? No?

Well, you don’t need to.

Tons of companies already know this stuff and it’s really easy to work with them.

That’s where this guide comes in.

Our team at Neil Patel Digital researched, reviewed, and listed the top technical SEO companies on four criteria:

Outstanding customer reviews.

Awards, impressive clientele, and a long history of delivering stellar technical SEO work.

Thought-leadership—consistently publishing of insightful articles and trends on the topic.

A strong reputation amongst other SEO professionals.

From these criteria, we found technical SEO companies you can trust and what they’re good for:

The 4 Top Technical SEO Companies in The World

Neil Patel Digital – Best for Technical Content Structuring

Webris – Best for Technical SEO Audits

Salt.agency – Best for Enterprise Technical SEO

Orainti – Best for Ecommerce Brands

Without further ado, let’s dive into what makes us trust and bet our reputation on these companies.

1. Neil Patel Digital – Best For Technical Content Structuring

It’s been touted over and again that content is king. While there’s truth in this, what most people never take into consideration is content structuring.

Neil Patel Digital is the go-to SEO company for excellent content structuring.

Well, don’t take my word for it. Let me show you why.

From our years of extensive search engine optimization experience, we found that for content marketing to work and power long-term SEO strategy, it must have the right structure.

This is a key piece of our comprehensive SEO program.

And what have we to show for doing this, you ask?

The result of doing this speaks for itself:

Over 3 million visitors per month on this blog. All built from scratch.

Content was a huge part of this but the site wouldn’t be nearly as large without the right structure and technical SEO.

You can get access to this vast technical SEO expertise by working with the Neil Patel Digital team.

Today, we’ve developed a content marketing program with content structuring (in the form of content clusters) to help clients get technical SEO right from day one.

2. Webris – Best for Technical SEO Audits

Almost all great endeavors begin with taking in-depth audits of what’s already existing.

Technical SEO is no exception.

You won’t achieve much in your effort to optimize your site for search engine bots’ crawling and indexing without first doing a proper audit of your site’s structure.

And Webris is the company we recommend for technical SEO audits.

If you a do quick Google search for “technical SEO audit,” you’ll find this excellent content piece by Webris:

Ranking on Google’s top spot for this search term is another way of saying that earned its stripes on this list.

No company can earn that by accident.

This proves that Webris walks the talk when it comes to technical SEO audits and is a reliable option if you’re just getting started.

Founded by Ryan Stewart, the core strengths of Webris is technical SEO audits and conversion-focused UX. This company boasts of an incredibly talented team of advanced technical SEO consultants.

Major brands like Shopify and Accenture trust Webris and have worked with them.

3. Salt.agency – Best for Enterprise Technical SEO

Salt.agency prides itself on “Technical Excellence” and that’s for a good reason. This company breathes technical SEO before anything else:

Massive enterprise sites can have all sort of crazy technical problems.

If you’re running one of these sites, you need a team that’s worked with that type of complexity before.

In this case, Salt.agency is the best option.

With offices in Boston, Leeds, and London, Salt.agency’s clients include Cloudflare, Hartley Botanic, Brex, Travel Supermarket, and many others.

4. Orainti – Best for Ecommerce Brands

Orainti specializes in providing technical and strategic SEO services for brands in competitive industries.

This company approaches digital marketing and search engine optimization with a technical mindset, which justifies its inclusion in this highly-vetted list.

And they work mostly with ecommerce brands selling internationally.

International ecommerce businesses have tons of unique challenges like dealing with multilingual sites, getting product and category pages ranked properly, and avoiding duplicate content.

Orainti comes highly recommended for this.

Aleyda Solis is the Founder of Orainti. She is a veteran SEO practitioner, speaker, and author who has earned recognition and awards for her technical SEO expertise by organizations such as Forbes and European Search Awards.

Orainti boasts an impressive portfolio of top brands, including Zillow, Under Armour, Sage, Eventbrite, and others.

5 Characteristics That Make a Great Technical SEO Company

What separates the good technical SEO shops from the great ones? What would you specifically look for when choosing someone to work with?

Here’s what I look for.

1. A Complete Implementation Process that Includes Technical SEO

Technical SEO brings structure to your site. It helps search engine bots crawl, index, and rank your website correctly, which is essential for driving traffic.

Also, it helps to boost your site’s load time.

However, this doesn’t mean that once you have an excellent technical SEO, everything search engine optimization will fall in place automatically.

The best technical SEO companies have a complete SEO program including manual site review, technical SEO implementation, content strategy, and others.

If you’re really good at SEO already and just need a quick SEO audit to double check everything, you could get value at working with a specialist. But for everyone else, I recommend working with someone that understands the complete SEO strategy. It’s the only way to build a site with tons of traffic.

2. Thought leadership

It takes lots of experimentation to implement technical SEO strategies that move the needle. Companies that embark on this kind of excruciating work always like to document their experience and findings.

Working with SEO thought leaders increases the odds of a successful project.

After all, if someone can successfully teach technical SEO, they can also help your business directly.

Publishing cutting-edge content about technical SEO is a great sign that they’ll deliver amazing results.

3. An Impressive Client Portfolio

An excellent way to see if the expertise and processes used by a technical SEO company works is by looking at its client portfolio.

There is nuance here.

Having a ton of major brands is great. But that doesn’t mean that you can get help with your exact situation.

Ideally, the technical SEO company has worked with similar companies like your own.

4. Real Life Results

The nice thing about technical SEO is that it’s extremely practical. Technical problems come up that tanks traffic. Then technical SEO experts fix those problems.

It’s cut and dry.

Any great technical SEO company should have plenty of case studies where they turned around a site after it got hit. The more obscure the technical problem, the more likely they’ll be able to find weird problems on your own site.

Sometimes, these case studies are published on their site. But a lot of companies don’t like sharing the best stories. So ask their team as you talk to them. They should be able to give you plenty of examples during a call.

5. A Diversified Team

Covering every last technical SEO requirement is way too big of a task for a single person. You’ll need a fully-staffed team to do it all. Especially on major sites.

Go through the company’s team pages and LinkedIn employees, then look for lots of depth and expertise across the entire team.

What to Expect from a Great Technical SEO Company

If you’re like most people who only realize the need for technical SEO late on, you’ll probably be wondering what you should expect from one.

The most significant things to expect are what follows.

1. A discovery session

After you reach out to a technical SEO company, they’ll want to get on a call to understand what you’re looking for.

It’s the only way to understand the goals that you have for your site.

If a technical SEO company wants to jump straight into an audit without even getting on the phone, it’s a sign they’re running an “audit mill” and aren’t going to spend much time on your project.

Find a company that wants to go really deep and understand the full picture.

2. A one-time audit proposal

Most technically SEO companies will perform a one-time audit for a flat fee.

Since this is a standard part of their practice, they can usually jump into this right away.

Assuming their fee works with your budget, you could have someone get started within a week. That’s how easy it is to get going.

Before starting the audit, ask them for everything that they’ll check. It should include everything like canonical problems, indexing issues, duplicate content, other Google Search Console errors, everything.

If the list doesn’t feel extremely comprehensive, get a few quotes from other companies.

3. Completing the audit

Once you’ve agreed to move forward with an audit, the company will get started.

These usually take a few weeks to complete, depending on the size of your site.

Of course, you’ll need to give them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host.

During the audit, there shouldn’t be much work for you or your team. The company performing the audit may have questions but they can do the vast majority of the work on their own.

4. Implementation proposal

Most technical SEO audits only include the discovery of site issues. The project doesn’t usually include the work that’s required to fix any problems.

This is because most problems don’t have easy fixes.

For example, if your site has terrible site speed that’s impacting your rankings, you’ll need to do a ton of front-end work in order to fix it. That will also involve your marketing team and possibly other agencies.

So once the audit is complete, expect to see a proposal that includes implementing any solutions.

Something to watch for here: a great technical SEO company will know the limits of it’s expertise. When they find problems outside their capabilities, they’ll tell you and advise you to work with someone else on fixing them. Site rebuilds and content marketing are good examples of this.

If a technical SEO agency tells you that it can fix every single problem, double check and make sure they truly have real expertise in those areas.

Should I take Technical SEO Seriously?

Yes!

Technical SEO is like the frame of your house. Only with good bones can your content and marketing drive traffic to your site.

But, as things add up, and you have hundreds or thousands of pages on your site, something is going to break.

Search engines have a harder time crawling your site, content isn’t indexed, and your site speed slows way down.

Even if you start with a great foundation, you need a healthy rebuild every few years.

If you haven’t done a deep technical SEO audit recently, now’s the time.

The post The 4 Best Technical SEO Companies of 2020 appeared first on Neil Patel.

The 4 Best Technical SEO Companies of 2020 Publicado primeiro em https://neilpatel.com

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marketingcomcaio · 3 years

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How to Use Quizzes in Your Marketing Strategy

Using quizzes in your marketing strategy is one of the most underrated marketing moves.

Seriously.

They are incredibly effective at generation leads, engaging your audience, and much more.

But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation.

At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight.

Part I: Creating Your Quiz

There’s more to a quiz than you might actually think. Did you know that six out of ten people only read a headline? That means we’re going to have to make a pretty good first impression, so let’s talk about the title first.

Title Selection & Quiz Types

The very first step to creating a quiz would be coming up with the title for it. Once you’ve got that down, you’re going to want to figure out what type of quiz you want to make.

Here are a few of the most common quiz titles;

The “Actually” Title: Believe it or not, adding the word “actually” can turn a simple question into a challenge. Compare “How much do you know about the Golden State Warriors” against “How much do you actually know about the Golden State Warriors” and you’ll see what we mean. No one likes to back down from a challenge, right?

“The Which (Blank) Are You?” Title: This one’s a classic. Due to our innate inquisitive nature, sometimes we just have to know which Marvel superhero we are before we die. It’s just one of those things we have to cross off our bucket list.

The “Celebrity Personality” Title: This is your typical personality quiz with the substitution of celebrities to give it that added pizazz. Because of the use of celebrities, they’re more likely to get someone’s attention sheerly through being starstruck.

Choosing The Quiz Type

The quiz titles above will give you a few ideas of quiz types, but here’s a few more to consider:

The Personality Quiz – We like to hear good things about ourselves, so because of the “self-serving bias,” personality quizzes work so well. This type of quiz categorizes people into personalities that compliment them based on their answers. If you’re a brand that focuses on product sales, you could use a personality quiz to place individuals into categories with personalized product recommendations based on the answers they gave.

The Knowledge Test: The knowledge test simply challenges anyone’s knowledge on a given subject. You could ask your audience how much they know about your brand, the products it offers, or any of today’s trending topics.

Crafting Quiz Questions

Now that you’ve got a general idea of what kind of quiz you want to create along with a title to go with it, it’s time to bring it to life by filling it up with questions!

Here are some things to keep in mind when formulating your questions:

Infuse Personality into Your Quiz: Breathe some life into your quiz by injecting your personality into it. Approach your audience as if you were talking to them in person. Make your audience feel comfortable so that they’ll be more likely to opt-in later.

Use Images for Your Questions: There’s nothing wrong with having text-only questions, but don’t be afraid to use images either. Using pictures keeps things interesting and relevant, it also makes your quiz feel more like a trivia game.

Keep It Short: People don’t have the longest attention spans, so keep things simple and sweet. Aim between 6 to 10 questions for your quiz, in general, this will only take your audience about two to three minutes to complete.

Designing A Lead Capture: Do’s and Don’t’s

After coming up with the questions for your quiz, it’s time to create a lead capture form. The purpose of lead capture is to gather contact information so that you can grow an email list.

You can then follow these leads up through marketing automation, which we’ll get into later. For now, here are some helpful do’s and don’t’s you should follow when creating your lead capture:

Do: Incentivize Your Lead Capture Form

Give your audience a reason to provide you with their contact information. Offer incentives like a free eBook or an entry to a free giveaway. Standard incentives include infrequent updates about your brand or a weekly newsletter. Find what works best to encourage your audience to join your mailing list.

Don’t: Ask For Information You Won’t Use

What’s the point in asking your audience for their phone number if you aren’t going to call them? Make sure you only ask for information that your brand will use; the most basic being a first and last name, and an email address.

Otherwise, you risk annoying your audience and having them bounce from your quiz.

Do: Be Honest About Your Marketing Strategy

It won’t always be clear to your audience that after you get their contact information, you’ll be contacting them. It’s a good rule of thumb to let your audience know that you’ll be getting in touch with them soon, so don’t be all hush-hush about your marketing strategy.

Be honest with your audience. Give them a quick heads up about what’s to come, like this:

Creating Shareable Results

Now onto the results! This is the moment your audience has been waiting for. You want to make sure your results are something they’re going to like and share with others, so creating share-worthy results will be your priority.

Here are a couple of pointers that will help you create results worth sharing:

Be Honest and Positive: Positive emotions are more likely to promote sharing, so create results that compliment your audience into sharing what they got. At the same time, be honest with your results. Don’t tell your audience that they’re something they aren’t.

Use Share-Worthy Images: Just like how we used images for your questions, we’re going to want to make sure we use images for your results. This time around, you want to use some pretty interesting pictures; ones that are worth sharing. This is what’s going to attract attention when people share their results on social media.

Create A Call-To-Action: Don’t let your interaction with the audience end at the results. Provide a call-to-action for your audience. It can be something as simple as a link to your website, or maybe even personalized links to product recommendations.

Part II: Distributing Your Quiz

Now it’s time to put your quiz through the ultimate test by promoting it on social media. Your major outlets for social networks would be Facebook and Twitter, but if you wanted to take it a bit further, you can also use paid advertising on Facebook to give your quiz that extra boost.

Share Your Quiz on Facebook and Twitter

When sharing your quiz on Facebook or Twitter, be sure you check off each of these to get the most out of promoting your quiz:

Be sure to use an attractive image to represent your quiz.

Make sure you have a captivating headline for your quiz.

Share both the image and the caption with a shortened link to track results.

Don’t Be Afraid to Use Paid Advertising on Facebook

The process of promoting your quiz through Facebook via paid advertising can be a fairly lengthy operation, so to save you guys some time, we’ve truncated the whole process into a more time-friendly summary.

Selecting Your Target Audience: You have your choices of selecting a target audience by location, demographics, behaviors, and connections. You can even break these categories down even further. Let’s take location for example. We can narrow down the location to country, state/province, city, and zip code. Why would we want to do this? Maybe your brand wants to target an audience within its immediate vicinity. We don’t know. It’s up to you how you want to set the parameters for your target audience. So give it a try.

Creating A Custom Audience: Creating a custom audience consists of working with a list you’ve uploaded ahead of time. Facebook then generates an audience based on that list of previous customers you’ve already worked with.

Part III: Marketing Automation Follow-Ups

Here’s the fun part: following up on the leads you’ve collected. With the help of marketing automation, this may not take as much effort on your end as you might’ve thought.

We’re going to follow-up on your leads the very moment people opt-in, and in the course of two weeks, we’re going to show you how to nurture these leads until you can finally convert them into paying customers.

Here’s a four-step sequence that your marketing automation email follow-ups should live and die by:

Thank Your Audience for Taking Your Quiz First

Immediately after someone opts-in, send him or her an email that telling them “Thank you for taking our quiz!” This will remind your audience that they’ve opted-in, and it’ll also help assert your brand. It’ll give people a head’s up that you’ll be getting in touch with them soon.

Encourage Your Audience to Retake Your Quiz

After a couple of days, we’re going to pick up where your audience left off: their quiz results. Inform your audience about the other results they could have gotten. This may prompt your audience to retake your quiz, and maybe to even share their new results.

This is the perfect transition from your “thank you” email to sending out different content.

Build Trust with Case Studies or Testimonials

After a week, now would be a good time to build trust between you and your leads. Introduce testimonials or customer case studies to familiarize your audience with your brand and what other people think about it. This not only makes your brand look good, but it also lets your audience get more comfortable with who your brand is and what it stands for.

Convert Your Leads into Paying Customers

After two weeks, it’s time to convert those leads. Your audience should be familiar with your brand by now. Use incentives, like a webinar signup or coupons and discounts to encourage your leads to buy into your brand.

The rest is up to you and your expertise in converting leads into customers. These marketing automation follow-ups did most of the work for you, so it’s your turn to close the deal.

Part IV: Examples of Quiz-Use in Every Industry

It’s time to take a quick look at several examples of brands from different industries and how they implemented quizzes in their marketing strategy. Seeing these examples should give you a solid foundation when it comes to considering the use of quizzes in your own marketing strategy.

Retail: Z Gallerie

Z Gallerie is known for its commitment to providing furnishings, art, and accessories to both professional and amateur interior designers alike. They created the quiz “What is your Z Gallerie Style Personality?” to provide a personalized experience for every potential and current customer.

Z Gallerie used a personality quiz as a way of bringing results that offered personalized product recommendations as a part of their marketing strategy. This method brought in a massive amount of leads per day which they followed-up with marketing automation.

It allowed Z Gallerie to continually recommend products tailored specifically to each person based on their individual quiz results. Now that’s online shopping done right.

Software: Cloud Sherpas

Cloud Sherpas specialized in cloud advisory and technology services for the world’s leading brands. (They’ve since been acquired by Accenture.)

Cloud Sherpas used their quiz to gauge each individual’s level of maturity, which helped determine the more qualified leads for their marketing strategy. They also promoted their blog on Facebook with the quiz attached.

Cloud Sherpas’ quiz brings in 3-4 qualified leads a day. Nothing like quality over quantity, am I right?

Marketing: The Foundation

The Foundation focuses on building businesses with entrepreneurs through the idea of building backward. It’s an incredibly interesting concept, and with it, they created the quiz “Do You Have An Entrepreneurial Mind?” based on an existing eBook they had which covered the basic types of business owners.

The Foundation used a quiz in its marketing strategy by pairing it with a Facebook ad campaign. This combination was able to cut their cost per lead from $6.00 to $3.80, and collected over 16,000 leads and millions in revenue. That’s quite the turnout if you ask us.

Nonprofit: Pin Cancer

Pin Cancer’s call-to-action is the rallying of the US wrestling community to fight against, you guessed it: cancer. Their noble efforts have prompted the aid of their quiz “Which USA World Team Member Are You?” as a means of driving social traffic and raising awareness on cancer.

On a site that normally sees 200 visits per day, Pin Cancer had the best day ever when their quiz went up, driving social traffic up to 6,000 in a single day and bringing in 3,800 new email subscribers. Talk about turning the tables on cancer!

@PinCancer @Jakeherbert84 true! Can’t match the style of a ninja!

— Reece Humphrey (@ReeceHump60kg) August 25, 2015

Conclusion

Who knew implementing quizzes into your online marketing strategy could be so effective? We’ve just covered a lot of material, but hopefully, you got a lot out of it.

Just to recap, we went over the entire quiz creation process, so you should be familiar with how to create your own quiz by now. Distributing your quiz will really put it to the test, but as soon as you generate those leads, you know exactly how to nurture them until conversion.

Don’t let quizzes fly under your radar any longer; try using them in your marketing strategy to see just how far your brand can get.

Have you used quizzes in your marketing strategy? What were the results?

The post How to Use Quizzes in Your Marketing Strategy appeared first on Neil Patel.

How to Use Quizzes in Your Marketing Strategy Publicado primeiro em https://neilpatel.com

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marketingcomcaio · 3 years

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Benefícios do chá de agoniada – Para que serve e dicas

Conheça aqui os benefícios mais notáveis do chá de agoniada, para que serve e dicas de como preparar este chá delicioso e terapêutico.

A agoniada (Plumeria lancifolia) também é conhecida por outros nomes como agonia, arapou, arapuê e jasmin-manga. A parte mais usada da planta é a flor de cor branca e gosto levemente amargo.

Aliás, a regulação do ciclo menstrual é um dos benefícios mais conhecidos do chá de agoniada. De fato, o chá é muitas vezes usado como um remédio para descer a menstruação mais rapidamente e para aliviar as cólicas menstruais fortes.

Mas a bebida também tem outras propriedades medicinais que você vai ficar sabendo agora.

Para que serve

Além de ajudar a regular o ciclo menstrual, a agoniada pode amenizar cólicas menstruais e outros sintomas da TPM.

Apesar de ser o principal uso da planta, o chá de agoniada não é benéfico apenas para a saúde feminina, já que a bebida também ajuda a:

Aliviar problemas respiratórios;

Tratar desconfortos gastrointestinais;

Reduzir dores;

Diminuir a febre.

Além disso, as propriedades da agoniada também são benéficas para o tratamento de algumas doenças de pele.

Benefícios do chá de agoniada

Veja então quais são os benefícios do chá de agoniada.

1. Regula o ciclo menstrual

O efeito emenagogo da agoniada é o responsável por aumentar as contrações do útero e provocar ou acelerar a menstruação.

O chá de agoniada também ajuda a estimular a atividade das gônadas (órgãos que produzem as células sexuais), regulando assim a produção de hormônios sexuais e todo o ciclo menstrual.

Além disso, a planta pode auxiliar no tratamento de condições como:

Corrimento vaginal;

Inflamação no útero;

Amenorreia (ausência de menstruação);

Dismenorreia (dores relacionadas ao ciclo menstrual).

2. Pode aliviar problemas respiratórios

Sintomas de condições respiratórias como a asma e a bronquite, por exemplo, podem ser amenizados com o uso de chá de agoniada.

O efeito analgésico e anti-inflamatório, de fato, alivia dores no peito causadas por dificuldades respiratórias. Além disso, a agoniada também reduz a inflamação e aliviar sintomas como a tosse.

3. Ajuda na digestão

O chá de agoniada exerce papéis importantes na regulação da digestão e dos movimentos intestinais. Por isso, desconfortos gastrointestinais como os gases, a constipação e a diarreia podem ser tratados com o auxílio do chá.

As propriedades diuréticas do chá ajudam a aumentar o fluxo de urina, auxiliando na eliminação de bactérias e toxinas. Ao mesmo tempo, as propriedades anti-helmínticas ajudam a eliminar vermes e parasitas intestinais.

Por fim, o chá também protege a mucosa gástrica e ajuda no tratamento e prevenção da gastrite.

4. É bom para a pele

A agoniada tem propriedades anti-inflamatórias e antioxidantes muito benéficas para a pele. De fato, várias condições inflamatórias como a acne e outras doenças de pele podem ser tratadas com a ajuda da planta.

Além de ser um bom remédio para espinhas, os compostos antioxidantes presentes no chá preservam a jovialidade da pele, pois a protegem dos danos causados pela exposição diária ao sol e à poluição.

5. Tem propriedades analgésicas e calmantes

O chá de agoniada gera um efeito calmante muito interessante para ajudar no tratamento da insônia e para auxiliar em diversas situações de estresse.

Aliás, se você tem interesse em tratar distúrbios do sono de uma forma natural, vale a pena conferir os melhores chás para insônia.

A planta tem um leve efeito sedativo, que junto com a ação analgésica ajuda a relaxar e aliviar desconfortos típicos do estresse como a dor de cabeça tensional, por exemplo.

Dicas

Se você quiser experimentar o chá de agoniada, confira como ele é feito.

Como preparar o chá de agoniada

Ingredientes:

3 colheres de sopa (ou 5 a 20 g) de flores e/ou cascas de agoniada;

1 litro de água.

Modo de preparo:

Coloque todos os ingredientes em um recipiente e leve ao fogo. Então, deixe a mistura ferver durante 10 minutos.

Em seguida, apague o fogo e deixe a mistura abafada em infusão por mais 10 minutos para apurar as propriedades medicinais do chá. Por fim, coe e sirva.

O chá pode ser tomado de 3 a 5 vezes ao dia. Se preferir, adoce com um pouco de mel.

Outros usos da agoniada

Artesanalmente, a semente da agoniada é usada por índios para produzir acessórios como colares e pulseiras.

Além disso, também é possível encontrar o extrato líquido de agoniada que pode ser tomada em 2 ou 3doses diárias de 10 a 20 mL cada.

Cuidados

O chá de agoniada é muito bom para a saúde, especialmente para mulheres que estão sofrendo os desconfortos de uma menstruação, mas é importante tomar alguns cuidados devido ao efeito anticonceptivo que a planta pode trazer.

Como ela estimula as contrações uterinas, a agoniada pode aumento o fluxo menstrual e elevar o risco de aborto se houver gravidez.

Além disso, mulheres que estão tentando engravidar e as lactantes também são desaconselhadas a tomar o chá de agoniada por causa desses mesmos riscos.

Se você não se identifica com essas contraindicações, pode tomar o chá de agoniada com moderação e tranquilidade.

Fontes e Referências Adicionais

Revista Virtual de Química – Produção de fitoterápicos no Brasil: história, problemas e perspectivas

Revista Brasileira de Ciências Farmacêuticas – Avaliação da contaminação microbiana em drogas vegetais

Universidade Federal do Paraná (Tese) – Estudo químico e das atividades biológicas dos alcalóides indólicos de Himatanthus lancifolius (Muell. Arg.) Woodson, Apocynaceae: (agoniada)

International Journal of Research in Pharmacy and Chemistry – Review on plumeria acuminata

Você já tomou o chá de agoniada para aliviar algum sintoma? Comente abaixo!

Note: There is a rating embedded within this post, please visit this post to rate it. Benefícios do chá de agoniada – Para que serve e dicas Publicado primeiro em https://www.mundoboaforma.com.br

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marketingcomcaio · 3 years

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Sintomas da reação alérgica e o que fazer

Reconhecer os sintomas da reação alérgica é importante para manter a calma e saber o que fazer. Saiba agora quais são os sintomas de uma reação alérgica e como proceder em situações de emergência.

Os sintomas dos mais diversos tipos de alergia acontecem por um mesmo motivo: uma reação ruim do sistema imunológico.

Certamente, o sistema de defesa do corpo humano é essencial para proteger nossa saúde contra agentes nocivos e causadores de doenças.

Mas há casos em que o sistema imune detecta substâncias inofensivas (como os alérgenos, por exemplo) e entende que elas são ameaças para a saúde.

Não se sabe exatamente por que o corpo reage dessa maneira. Mas em casos de agentes potencialmente nocivos à saúde, a reação alérgica é um importante mecanismo de defesa que serve para expulsa-los e proteger o organismo.

Uma reação alérgica pode ocorrer quando o corpo reage à ingestão de determinados alimentos ou quando há uma alergia a medicamentos, por exemplo.

Sintomas da reação alérgica

A causa, o tipo e a intensidade dos sintomas podem variar. Ainda assim, os sintomas de uma reação alérgica leve geralmente incluem um ou mais dos seguintes:

Erupção cutânea;

Coceira e vermelhidão no olho;

Urticária na pele;

Congestão nasal;

Garganta irritada;

Olhos lacrimejantes.

Por outro lado, em reações alérgicas graves, sintomas mais sérios ou intensos podem ser observados, como por exemplo:

Diarreia e cólicas abdominais;

Dor ou aperto no peito;

Tontura e fraqueza;

Dificuldade para deglutir bebidas e alimentos;

Rubor facial;

Náusea e vômito;

Palpitações cardíacas;

Ansiedade;

Inchaço na região da face, olhos ou língua e no corpo;

Dificuldade para respirar e chiado no peito;

Inconsciência;

Mal estar;

Formigamento na boca;

Tosse e espirro;

Coceira no nariz e no céu da boca;

Pulsação nos ouvidos;

Febre;

Dor muscular ou nas articulações.

Além disso, vale ressaltar que os sintomas observados dependem também do tipo de alérgeno ou toxina que está causando a reação.

Alergias alimentares, por exemplo, costumam causar sintomas gastrointestinais como náusea, vômito, dor abdominal e diarreia, além de inchaço no rosto e na boca, urticária e formigamento na boca.

Por outro lado, as alergias respiratórias tendem a desencadear outro grupo de sintomas como espirros, coriza, olhos lacrimejantes, tosse e irritação no nariz e na garganta.

Por fim, há ainda os sintomas na pele que podem ser causados pela ingestão de um alimento contaminado, pelo uso de um creme ou remédio ou por uma picada de inseto.

Anafilaxia

Um tipo de reação alérgica muito grave é a anafilaxia, conhecida também como choque anafilático.

Essa reação representa um risco de vida e ocorre segundos após a exposição ao alérgeno. Os sinais de anafilaxia incluem:

Inchaço na garganta ou na boca;

Falta de ar grave ou incapacidade total de respirar;

Pele ou lábios pálidos ou azuis;

Queda abrupta da pressão arterial sanguínea;

Confusão mental;

Desmaio.

Assim, ao suspeitar que você está sofrendo um choque anafilático ou ao presenciar alguém tendo esse tipo de reação, ligue imediatamente para um serviço de emergência ou busque atendimento médico rapidamente.

O que fazer

Nem sempre é fácil identificar logo de cara a causa da sua reação alérgica, ainda mais quando ela causa falta de ar. Por esse motivo, buscar atendimento médico é muito importante. Aliás, veja também como diferenciar uma alergia do novo coronavírus.

O primeiro passo é manter a calma, pois toda reação alérgica pode ser revertida se você buscar tratamento. As reações leves podem ser tratadas com medicamentos e com o auxílio de remédios caseiros que aliviam os sintomas.

No entanto, em casos mais graves é preciso buscar tratamento médico de emergência.

Emergência

Reações alérgicas graves são aquelas que causam sintomas que prejudicam a respiração ou alteram os batimentos cardíacos. Enquanto a ajuda médica não chega, aplique compressas frias nas partes do corpo em que houver inchaço para retardar a evolução dos sintomas.

Ao receber o atendimento médico, é provável que seja injetada uma dose de epinefrina (adrenalina) para desobstruir as vias respiratórias.

Aliás, se você já tiver um diagnóstico de alergia grave, você pode usar um injetor automático de epinefrina destinado a situações de emergência.

Reação alérgica leve a moderada

Nesse caso não há necessidade de sair correndo até o consultório médico, mas não deixa de ser importante consultar um profissional. Um médico pode avaliar o tipo de alergia e prescrever o medicamento adequado.

Anti-histamínicos de uso oral ou tópico são úteis na maioria dos casos. De fato, eles ajudam a reduzir principalmente os sintomas respiratórios e as reações alérgicas na pele.

Atualmente, as melhores opções incluem a loratadina e a cetirizina, que são antialérgicos que não causam sonolência, por exemplo. A difenidramina ainda é o antialérgico mais popular, mas seu uso pode resultar em sono excessivo.

Descongestionantes nasais podem atuar no alívio de sintomas como a irritação na garganta, a coriza e a congestão nasal.

Os anti-inflamatórios não esteroides ou os corticosteroides também podem ser usados quando há dor, inchaço ou cólicas causadas pela alergia. Aqueles na forma de pomadas podem ser aplicados na pele com sintomas alérgicos.

Conheça mais sobre suas opções medicamentosas e caseiras de remédios para alergia na pele mais usados.

Por fim, outros remédios como colírios para os olhos e pastilhas para a garganta podem ser usados para aliviar os sintomas.

Dicas práticas para reações alérgicas leves

Reduzir a umidade do ambiente aumentando a ventilação local em caso de alergia ao mofo;

Trocar roupas de cama e limpar a casa com frequência para evitar o acúmulo de pelos de animais ou ácaros;

Irrigar uma solução salina esterilizada no nariz para aliviar sintomas como coriza e congestão nasal;

Gargarejar uma solução salina para amenizar a irritação na garganta;

Aplicar compressas frias na pele quando houver coceira ou irritação devido a uma picada de insetos, por exemplo.

Em farmácias é possível encontrar soluções salinas esterilizadas e prontas para uso, mas você também pode preparar sua solução caseira.

De acordo com a American Academy of Allergy, Asthma & Immunology, uma solução pode ser preparada dissolvendo 3 colheres de chá de sal comum e 1 colher de chá de bicarbonato de sódio em 1 xícara de água previamente fervida.

Prevenção

Caso você saiba que tem uma alergia, o ideal é se prevenir para evitar se expor ao alérgeno.

Fazer ajustes na dieta para evitar a exposição ao alimento ao qual você tem alergia, por exemplo, é indispensável para o tratamento a longo prazo.

Além disso, alguns profissionais da saúde defendem que quanto mais alimentos naturais você ingerir, melhor será para a sua saúde e menor será o risco de reações alérgicas.

Certamente, além de estar atento ao que você come, também é importante manter o seu ambiente limpo e arejado para evitar o acúmulo de agentes com potencial alérgeno como os ácaros, a poeira e os pelos de animais, por exemplo.

Reações alérgicas (especialmente aquelas causadas por alérgenos encontrados no ar) são comuns, mas se uma reação alérgica te causa muito desconforto ou você não sabe a causa, vale a pena consultar um alergista ou imunologista para fazer testes de alergia.

Esses exames servem tanto para avaliar a sua condição quanto para indicar medidas preventivas eficazes ou até tratamentos como a imunoterapia.

Curar a sua alergia ainda não é possível, mas enquanto a ciência não chega lá, você tem várias formas de lidar com ela e amenizar os sintomas.

Fontes e Referências Adicionais

Mayo Clinic – Allergies

American College of Allergy, Asthma & Immunology – Allergy symptoms

Mayo Clinic – Food allergy

American College of Allergy, Asthma & Immunology – Skin allergy

American Academy of Allergy, Asthma & Immunology – Allergic reactions

Asthma and Allergy Foundation of America – What are the symptoms of an allergy

Medline Plus – Allergy

NHS – Allergies symptoms

WebMD – What is an allergic reaction

Você tem algum tipo de alergia? Já sofreu uma reação alérgica grave? Comente abaixo!

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marketingcomcaio · 3 years

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9 principais benefícios do pepino para a saúde (com receitas saudáveis)

O pepino é um vegetal nutritivo e baixo em calorias, já que é rico em água, minerais e antioxidantes, possuindo diversos benefícios para a saúde como favorecer a perda de peso, manter o… 9 principais benefícios do pepino para a saúde (com receitas saudáveis) Publicado primeiro em https://www.tuasaude.com

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marketingcomcaio · 3 years

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Os 5 piores tipos de comida para a saúde do coração

Para proteger a saúde do coração e prevenir-se contra doenças cardíacas, é importante praticar atividades físicas, controlar o estresse, não fumar, ter um peso saudável e manter as consultas médicas e os exames regulares, conforme orienta a Associação Americana do Coração.

Mas, sentiu falta de alguma coisa nesta lista? Pois é, seguir uma dieta balanceada, saudável e repleta de alimentos bons para o coração também é fundamental.

No entanto, além de escolher os alimentos bons para o coração na hora de montar as refeições, é fundamental cortar aqueles que são péssimos para a saúde cardíaca. Não sabe quais são eles?

Não tem problema. Listamos abaixo os cinco piores grupos de alimentos para a saúde do coração, confira a seguir!

1. Alimentos ricos em sódio

Um dos perigos representados pelo consumo excessivo de sódio é a pressão alta (hipertensão). Por sua vez, a pressão alta é um dos fatores de risco para o desenvolvimento de doenças no coração.

Uma das razões pelas quais consumir muito sal (que é rico em sódio) é perigoso para o coração é que ele eleva a quantidade de água que o corpo retém, conforme artigo de 2019 na Nutrients. Todo esse líquido extra é ruim para o coração.

Adicionalmente, toda a pressão exercida sob o coração em um quadro de hipertensão traz o risco de sofrer com ataque cardíaco, acidente vascular cerebral (AVC), insuficiência renal e até mesma perda de visão.

Como o sal não é o único produto com sódio na dieta, além de diminuir o seu consumo é importante limitar a ingestão de outros itens com sódio.

Por exemplo: carnes curadas e processadas, salgadinhos, queijos processados, fast food e comidas congeladas. Conheça outros alimentos ricos em sódio que devem ser bem reduzidos da dieta em prol da saúde do coração.

Tenha em mente que a recomendação da Organização Mundial da Saúde (OMS) é não consumir mais do que 2 mil mg ou dois gramas de sódio diariamente. Entretanto, para quem já sofre com a pressão alta, a ingestão certamente deverá ser menor que esse limite.

2. Alimentos ricos em açúcar adicionado

As comidas com açúcar adicionado não são boas para a saúde de maneira geral. Entretanto, são especialmente perigosas para a saúde do coração.

Um estudo de 2014, publicado no Journal of the American Medical Association observou que as pessoas que tinham 17% a 21% das calorias diárias vindas de açúcares adicionados tinham 38% a mais de chances de morrer em virtude de doença cardíaca.

Isso em comparação àqueles que 8% das calorias diárias vinham de açúcares adicionados. Ou seja, o excesso de açúcares adicionados na dieta pode levar ao ganho de peso e a pressão alta.

Além disso, estes açúcares foram ligados ao aumento da inflamação do corpo. Ambos são fatores de risco para a doença no coração.

Como diminuir o açúcar?

Ao lado de cortar da dieta bebidas açucaradas como refrigerantes, bebidas esportivas, cafés cremosos, milk shakes, sucos artificiais e chás adoçados, evite doces, sobremesas, condimentos como ketchup e outros molhos industrializados.

Além disso, limite o consumo de comidas industrializadas e processadas como sopas, cereais, barrinhas e alimentos congelados.

3. Frituras

Um estudo de 2019, publicado no The BMJ, apontou que as frituras, principalmente o peixe frito e o frango frito, têm uma ligação com um risco mais alto de morrer de doença cardíaca.

Mas por que será que elas são tão ruins assim? As frituras geralmente são ricas em sódio, que pode elevar a pressão arterial. Escolher frituras e fast foods rouba o lugar de alimentos nutritivos que são bons para o coração, como vegetais e grãos integrais.

De acordo com a Associação Americana do Coração, as frituras também são um dos tipos de comida onde podemos encontrar as gorduras trans.

Aliás, as gorduras trans são o pior tipo de gordura alimentar e o consumo de alimentos ricos nessa gordura aumenta o colesterol ruim (LDL), ao mesmo tempo em que diminui o colesterol bom (HDL), esclareceu a Harvard Health Publishing.

Assim, o conselho é limitar o consumo de frituras em geral. Conheça fontes de gorduras trans para cortar da dieta.

4. Alimentos ricos em gorduras saturadas

Embora pesquisas recentes não tenham necessariamente concluído que as gorduras saturadas aumentam os riscos de ter doença no coração, há motivos para limitar a ingestão dessas gorduras.

Elas podem de fato aumentar o colesterol ruim, que eleva o risco de ter bloqueio nas artérias. Ter níveis não saudáveis de colesterol é outro fator de risco para doença no coração.

Diminua o consumo de fontes de gorduras saturadas como manteiga, queijo, óleo de coco, óleo de palma (azeite de dendê), frituras, alimentos processados e gordura animal, como gordura bovina, pele de frango e banha de porco.

Substituir parte das gorduras saturadas por gorduras poli-insaturadas mais saudáveis como aquelas do abacate, da linhaça e do peixe pode ajudar a reduzir o risco de doença no coração. Por isso, conheça outras fontes de gorduras saudáveis para a sua dieta.

5. Grãos refinados

O grupo dos grãos refinados é composto por itens como pão branco, arroz branco e biscoitos de água e sal, além de tudo mais que for à base de farinha de trigo refinada.

Um guia médico de alimentação saudável e prevenção de doença cardiovascular da Mayo Clinic apontou que os grãos refinados aumentam o risco de doença no coração.

Primeiramente, eles praticamente não possuem fibras – nutriente que está associado à melhoria do controle da glicose e ao auxílio à diminuição do colesterol.

Em segundo lugar, muito grãos refinados também recebem o acréscimo de açúcares adicionados nas receitas e produtos onde são usados. Como vimos, os açúcares adicionados também são ruins para a saúde do coração.

Então, a solução se torna diminuir a ingestão dos grãos refinados, substituí-los pelas versões integrais. Por exemplo, trocar o arroz branco pelo arroz integral, o macarrão branco pelo macarrão integral e assim por diante.

Fontes e Referências Adicionais:

American Heart Association – How to Help Prevent Heart Disease At Any Age

National Center for Biotechnology Information – Sodium Intake and Hypertension

American Heart Association – Health Threats From High Blood Pressure

JAMA Internal Medicine – Added Sugar Intake and Cardiovascular Diseases Mortality Among US Adults

The BMJ – Association of fried food consumption with all cause, cardiovascular, and cancer mortality: prospective cohort study

American Heart Association – Trans fats

Harvard Health Publishing – The truth about fats: the good, the bad, and the in-between

American Heart Association – Saturated Fat

National Center for Biotechnology Information – A Clinician’s Guide to Healthy Eating for Cardiovascular Disease Prevention

Você costuma consumir esses alimentos? Quais deles? Conte para nós nos comentários!

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marketingcomcaio · 3 years

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Por que você deve beber mais água conforme envelhece

Provavelmente, você já sabe que é fundamental se manter hidratado. Com o passar do tempo, consequentemente, você precisa beber ainda mais água.

Os especialistas advertem que se você continuar bebendo a mesma quantidade de água à medida que envelhece, pode ficar desidratado com mais facilidade.

Entenda por que isso acontece e saiba reconhecer os sinais de que seu corpo está precisando de mais líquido.

Por que a desidratação pode ocorrer devido à idade

Diversos estudos e pesquisas apontam que, à medida que envelhecemos, consequentemente nos tornamos mais vulneráveis à desidratação.

Um estudo recente publicado no The Journal of Physiology, por exemplo, demonstrou que corpos mais velhos são menos capazes de regular sua temperatura.

De acordo com o estudo, a regulação fica mais difícil em momentos de estresse físico, como exercícios.

Em pessoas mais jovens, o corpo é capaz de detectar o início da desidratação e reduzir a quantidade de suor para ajudar a compensar. Por outro lado, os mais velhos são menos capazes de fazer isso.

Como resultado, mais suor leva a mais desidratação. Dessa maneira, o coração, rins e outros órgãos são obrigados a trabalhar mais.

Além disso, existem outros fatores que podem levar à desidratação conforme a idade avança. À medida que envelhecemos, nosso centro de sede não é tão ativo como costumava ser. Logo, o cérebro nem sempre dá o sinal de que precisamos beber.

Saiba quais são os sinais de que seu corpo está desidratado

Seu corpo sempre precisa de água. Portanto, ele irá mandar sinais para você caso não esteja recebendo o suficiente.

Alguns sinais que ele dá de que não está recebendo água suficiente são:

Boca e peles secas;

Olhos fundos;

Tontura e dor de cabeça;

Fraqueza e cansaço excessivo;

Diminuição da elasticidade da pele;

Diminuição ou ausência de lágrimas;

Queda da pressão arterial;

Aumento da frequência cardíaca.

Além destes sintomas, você também pode experimentar um aumento de peso. Isso ocorre porque a água potável aumenta a sensação de saciedade, e como resultado você não exagera na comida.

Beber água é fundamental também para o seu coração. A desidratação aumenta o risco de doenças cardíacas e aterosclerose, ou seja, o endurecimento das paredes das artérias.

O que pode estar sendo prejudicado pela desidratação

Outro sinal de que seu corpo está pedindo mais água é uma exaustão contínua.

A desidratação também pode estar causando a sua desconcentração, pois o processamento cognitivo de alta ordem, que envolve atenção, e a coordenação motora parecem mais suscetíveis a desidratação. Foi o que apontou uma pesquisa realizada Emory University, nos Estados Unidos.

Além disso, se você não bebe muita água também pode acabar com pedras nos rins e ficando constipado. Além disso, pode ficar mais suscetível a infecções urinárias.

Da mesma forma, se hidratar pode proteger seu sistema imunológico. Sendo assim, você estará mais apto a combater os vírus, as bactérias e as infecções.

Curiosamente, não beber água suficiente pode também piorar a dor nas articulações. Isso porque as articulações contêm cartilagem que impede os ossos de rangerem e friccionarem. A cartilagem é formada por aproximadamente 80% de água.

Desta maneira, quando você não bebe água suficiente, suas articulações doem como resultado do aumento da fricção.

Em suma, nunca é tarde para começar a consumir bastante água. Portanto, mantenha seu corpo hidratado e saudável, mesmo jovem!

Você sabia que existem aplicativos que ajudam você a controlar sua hidratação? Você já fez uso deles? Comente abaixo!

Note: There is a rating embedded within this post, please visit this post to rate it. Por que você deve beber mais água conforme envelhece Publicado primeiro em https://www.mundoboaforma.com.br

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marketingcomcaio · 3 years

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Principais sintomas de apendicite

O principal sintoma característico da apendicite aguda é uma dor abdominal intensa, localizada no lado direito inferior da barriga, perto do osso do quadril. Principais sintomas de apendicite Publicado primeiro em https://www.tuasaude.com

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marketingcomcaio · 3 years

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How to Buy a Domain Name

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Buying a domain name is one of the first steps to launching a website.

But finding the perfect domain for your site and registering that domain can feel like a tall task if you’ve never been through this process. Fortunately, domain registration isn’t that difficult—you just need to follow a few simple steps.

Throughout my career, I’ve bought a lot of domains—too many to count. Some of those experiences were significantly better than others.

This guide will explain my two favorite ways to buy a domain; one of those methods will even get you a free domain. I’ll also cover the differences between these options in greater detail and explain how to buy a premium domain. Let’s dive in.

How to Buy a Domain Name With Bluehost

Bluehost is a web hosting provider. In fact, they are one of the most reputable and reliable web hosts on the market today. More than two million sites across the globe are hosted by Bluehost.

But Bluehost also provides domain registration services. If you use Bluehost for web hosting, you’ll get a free domain for one year.

Since you need a hosting plan anyways, you can use Bluehost as a one-stop-shop to bundle hosting and domain registration into a single package. This is a great option for beginners starting a new website from scratch.

Step #1 – Navigate to Bluehost.com

The first step is easy. Just make your way over to the Bluehost website.

From here, scan the menu and select “Hosting” at the top of the screen.

I’ll say it again; click HOSTING. Do not click on the “Domains” menu option.

If you click on the latter, you won’t be bundling your hosting plan with domain registration, which defeats the purpose of using Bluehost (and you won’t get the domain for free).

Step #2 – Choose a Hosting Plan

The hosting menu will expand and present you with three different options:

Shared Hosting

Dedicated Hosting

VPS Hosting

Shared hosting will be the best option for 99% of people starting a new website. So go ahead and select that from the expanded drop-down menu.

You’ll still be able to bundle your hosting plan and domain registration (and get a free domain) if you select dedicated or VPS, but most of you won’t need to worry about that right now; stick with shared hosting.

Bluehost offers four different shared web hosting plans to choose from—Basic, Plus, Choice Plus, and Pro:

If you’re launching a small personal site, the Basic entry-level plan starting at $3.95 per month should be fine for you. For those of you launching a site for your business, I’d go with the Choice Plus plan, at a minimum.

The extra features that come with this plan are worth the few extra bucks per month.

To continue, just click the “Select” button under the plan that fits your needs.

Step #3 – Register Your Domain

Once you choose a web hosting plan, Bluehost will automatically prompt you to set up your domain. You’ll be presented with two different options here:

Create a new domain

Use a domain you own

You’ll want to use the “Create a new domain” option to search for available domains.

Simply enter the domain you want to buy into the search bar and choose your domain extension (.com, .net, .blog, .biz, .info, .store, .co, .us, etc.).

In the vast majority of cases, you’re going to want a .com extension. The only reason why I’d consider an alternative domain extension is if the .com domain is taken. For example, if you try to create a domain using nike.com or apple.com, those will obviously be unavailable. But a different extension might be available for purchase.

So if you’re set on a name, you could always get an alternative extension in the meantime while you figure out how to buy the .com extension. I’ll explain how to buy domains that have already been registered in greater detail later in this guide (although you probably won’t be able to buy Nike or Apple).

Another reason to consider an alternative domain extension is the price. Lots of these extensions will be cheaper than a .com domain.

For a small blog, side project, or personal site, that’s fine if you want to save a few dollars. But businesses should always register a .com domain.

Step #4 – Finalize Your Contract

Once you’ve chosen an available domain name, simply create your Bluehost account and select your plan terms.

Definitely make sure you get “Domain Privacy + Protection” located in the “Package Extras” section. Otherwise, your name, email, phone number, and address will all become available on a public database. It’s well worth the extra $0.99 per month.

The other options, like SiteLock Security and Codeguard Basic, are up to you. I’d get them, but there are alternative third-party services out there that you can use for site backups and security. I think it’s just easier to get them now.

That’s it!

Once you enter your payment details, your hosting plan and new domain purchase will be finalized. Your domain name is free for the first year of your contract.

How to Buy a Domain Name With Namecheap

The market is flooded with domain registrars. But Namecheap is definitely my favorite. It’s super easy for anyone to buy a domain using this registrar, even if it’s your first time.

This method is a bit more straightforward than using Bluehost, only because you’re not bundling any other services—Namecheap is strictly for buying a domain.

The entire process can be completed in just three quick steps.

Step #1 – Visit Namecheap.com

Obviously, the first thing you need to do is make your way over the Namecheap website.

From here, you can search for your domain directly from the homepage.

Enter your desired domain name into the search bar, which can be found in the center of the screen.

Make sure that “Register” is toggled above that search bar. The “Transfer” option is made for people who have an existing domain and want to switch registrars—that’s not for you.

Click the search icon to continue.

Step #2 – Choose Your Extension

As a domain registrar, Namecheap offers an extensive list of domain extensions.

You’ll have the option to choose from things like .fun, .vip, .studio, .health, .xyz, .lol, .design, and hundreds of other extensions. But in most cases, choosing a .com extension will be your best bet.

Just click the “Add to cart” button next to the extensions you want and then checkout.

Step #3 – Confirm Your Order

When you’re buying a domain directly from a domain registrar, you can skip all of the extras. You won’t need an SSL certificate, professional email, or anything else. You’ll be able to get that from your web hosting provider.

Definitely make sure you have WhoisGuard enabled. This protects your personal information from being available to the public. Some domain registrars make you pay extra for this, but Namecheap offers it free forever.

Turn on “auto-renew” for your domain registration as well. Otherwise, you’ll have to renew it manually every year, which puts you at risk for the registration lapsing.

It’s that easy!

Once you confirm the order, you’ll be asked to create a Namecheap account. After you enter your payment details and finalize the purchase, the domain is yours.

Ways to Buy a Domain Name

Generally speaking, there are two main ways to buy a domain name. Both of which have been covered above—domain registrars and hosting providers.

There are pros and cons to each method, and the process for each one is very different.

I’ll quickly explain the differences between these options so you can figure out which one is the best choice for your website.

Buying a Domain From a Standalone Domain Registrar

In most cases, going directly to a domain registrar like Namecheap will be your best option. As the name implies, these platforms specialize in domain registration.

Buying domains directly from a standalone registrar will be faster than alternative methods. That’s because you’re not bundling other services, so the process is more direct.

Domain registrars also make it easier to buy domains in bulk. So if you’re in the market for more than a single domain, definitely go with a registrar.

If you want alternative extensions, domain registrars will offer significantly more options. While I typically don’t recommend anything other than a .com domain, some of you might want to browse through hundreds of alternative extensions.

Transferring domain names with a registrar is also easier than using a service that doesn’t specialize in domain registration. So if you want to transfer your domain or think you might want to transfer it in the future, use a domain registrar.

It’s usually cheaper to buy domains directly from a registrar. For starters, the domain itself will likely be less expensive. But the best registrars, like Namecheap, include WhoisGuard protection for free with the purchase of a domain. You probably won’t get that from a hosting company.

The downside of getting your domain from a registrar is that there’s an extra step in the process. You’ll still have to get web hosting elsewhere.

Buying a Domain From a Web Hosting Company

For the most part, domain registration and web hosting should be kept separately. Bluehost is the exception to this rule. So if you want to bundle your domain name with a hosting plan, Bluehost is really the only option to consider.

There are a couple of main reasons why you’d go this route.

For beginners who are new to the world of web hosting and domain registration, getting everything under one roof is just easier. It’s less steps, and you can manage your hosting plan and domain name from a single account.

Furthermore, Bluehost gives you a free domain name for one year. You’ll never get a deal like that from a domain registrar.

But getting a domain from a hosting provider isn’t ideal if you want to buy domains in bulk. It’s fine for a single domain, but beyond that, it gets messy. You also won’t have as many options for alternative extensions (if you want something unique).

Most web hosting providers will also charge you extra for domain privacy + protection, whereas you can get this for free from a domain registrar.

How to Buy a Premium Domain

Premium domains are a great way to stand out online. They are great for branding and marketing purposes as well.

What is a premium domain?

A premium domain is typically short, memorable, and easy to spell. High-quality domains have a high search volume and are closely associated with an industry, service, or topic. They also have TLDs (top-level domains) like .com, .org, or .net.

Premium domains are in high demand. So they’ll typically cost a bit more to register. The process of buying a premium domain can be different as well since it’s not always clear if the domain is actually for sale. Here’s what I mean.

Let’s say you try to register a premium domain from a domain registrar or hosting company. Just because it says “unavailable,” that doesn’t necessarily mean that it can’t be acquired. These are the steps for buying a premium domain:

Step #1 – Determine if the Domain Seems Attainable

If a domain is unavailable from a registrar, try going directly to that website and see what you find. If there’s an active website or business using that domain, it might be tougher to acquire.

But if you don’t see an active site, there’s a good chance that domain will be for sale.

Here’s an example for management.com:

Clearly, not much is happening on this site. So if you wanted this premium domain, there is a pretty good indication here that it’s for sale.

In some cases, you’ll even see text like “buy this domain” or information that says “this domain might be for sale.” All of these are good signs that the domain is attainable.

Step #2 – Find Out Who Owns the Domain

There are two ways to complete this step:

Figure it out on your own

Hire a domain broker to do it for you

Doing it on your own can be tricky. You could run a quick WHOIS lookup, but most people won’t have their personal information listed. Using Google to your advantage can be helpful. Some domains might be linked to another website or social media profile. You could potentially find the owner that way.

Personally, I’d recommend using a broker. Sedo is one of my favorite domain marketplaces and brokerage sites.

Brokers can almost always find out who owns the domain because they have such a massive network. They’ll determine if the domain is actually for sale and how much the seller is asking for. Your broker can even handle the negotiations on your behalf.

The downside of using a broker is that you’ll have to pay a brokerage fee. But in most cases, you’ll only have to pay if the sale actually goes through.

Other great places to find a premium domain online include:

Flippa

NamePros

Namecheap

Domain.com

If a domain is for sale, you’ll be able to get the ball rolling with Sedo or one of the other options listed above.

Step #3 – Negotiate and Buy

Often times, the listing price of a premium domain can be negotiable. If you think it’s a fair price and fits well within your budget, you can speed up the buying process by offering the asking price in full.

If a domain is in high-demand, this also increases your chances of securing it before someone else makes a better offer.

But in some cases, domains can be outrageously priced. You need to ask yourself if it’s actually worth the cost. Sometimes you might be better off just looking for another domain. Unless a certain domain is crucial to the success of your business, it can be tough to justify a five or six-figure listing price.

Don’t be afraid to walk away during the negotiation process. If it’s not meant to be, you can move on or try again at a later time. This is also another reason why it’s helpful to have a broker.

Step #4 – Transfer the Domain

Once the domain has been purchased, the final step is transferring it to your domain registrar. Again, I recommend Namecheap.com for this because it’s so easy.

Make sure you turn on the auto-renewal after the transfer. Otherwise, you’ll have to worry about manually renewing your domain each year. If you forget and the name lapses, your premium domain could be up for grabs on the open market.

The process is officially complete when you see the domain sitting inside of your domain registrar account. Now you can finally rest easy knowing that you’ve secured your premium domain.

How to Buy a Domain Name That’s Not For Sale

Not every premium domain will be available on a brokerage site or domain marketplace. But if you really want to pursue a specific domain, you still might have a chance.

Similar to the steps we took in the last section, you’ll need to figure out who owns the domain. If a domain isn’t for sale, this step should be a bit easier, and you can probably do it on your own.

Most domains that aren’t for sale will be linked to an active website. That site should have some sort of contact information on it. You can reach out directly to get in contact with the business owner or decision-maker associated with the domain.

Start with a general inquiry saying that you’re interested in buying the domain; don’t throw an offer out there just yet (or you could end up overpaying).

See what type of response you get and if the site owner is willing to sell. Unlike a premium domain that’s listed on a domain marketplace, you might have to dig a bit deeper into your pockets to buy a domain that’s not currently for sale.

If it’s absolutely imperative that you secure this particular domain, consider making the owner an offer that they can’t refuse.

Just be aware that this won’t always work. It’s like trying to buy a house that’s not for sale. You can knock on the front door and make a cash offer, but the homeowner might decide to stay put.

If they’re willing to sell, use a broker to make sure the purchase goes smoothly. Then immediately transfer that domain to your registrar after you obtain ownership.

Summary

Buying a domain name doesn’t need to be that complicated.

Even beginners and first-time buyers can complete this process in just a few minutes by following the step-by-step instructions explained in this guide.

Buying a premium domain might take a bit longer. But again, you can still make it happen by following the process I’ve outlined above. Good luck and happy buying!

The post How to Buy a Domain Name appeared first on Neil Patel.

How to Buy a Domain Name Publicado primeiro em https://neilpatel.com

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marketingcomcaio · 3 years

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Podcast Tua Saúde #09 - Saúde do homem: muito além da próstata

Nesta conversa informal, o Dr. Rodolfo Favaretto, urologista, esclarece algumas dúvidas importantes sobre a saúde do homem, desde o tamanho do pênis, como fazer a higiene correta, quando ir ao… Podcast Tua Saúde #09 - Saúde do homem: muito além da próstata Publicado primeiro em https://www.tuasaude.com

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Quando ir e o que faz o urologista

O urologista é o médico responsável por cuidar dos órgãos reprodutores masculinos e tratar alterações no sistema urinário das mulheres e dos homens, sendo recomendado que o… Quando ir e o que faz o urologista Publicado primeiro em https://www.tuasaude.com

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Rubéola IgG: o que é e como entender o resultado

O exame de IgG para rubéola é um exame sorológico feito com o objetivo de verificar se a pessoa possui imunidade contra o vírus da rubéola ou se está infectada por esse vírus. Rubéola IgG: o que é e como entender o resultado Publicado primeiro em https://www.tuasaude.com

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marketingcomcaio · 3 years

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Descubra o que os pelos do seu corpo estão querendo lhe dizer

À primeira vista, o seu cabelo diz muito sobre você. O mesmo pode ser dito a respeito dos pelos do seu corpo. Eles podem funcionar como grandes indicadores da sua saúde.

Prestar atenção no que eles têm a dizer, portanto, pode ser fundamental se você quiser evitar dores de cabeça no futuro.

Entenda o que a ciência diz a respeito dos pelos do seu corpo e descubra também quais os sinais que eles estão mandando para você.

O que pode causar a perda de pelos

Conhecer algumas condições que podem causar a queda, o aumento excessivo ou até mesmo a modificação na espessura dos pelos pode fazer toda a diferença.

Algumas das condições que podem causar queda de cabelos são:

Micose no couro cabeludo;

Uso de medicamentos;

Estresse;

Reação hormonal pós-parto;

Uso de produtos químicos inadequados;

Lúpus eritematoso sistêmico;

Doenças como hipotireoidismo, hipertireoidismo, sífilis secundária ou líquen plano;

Da mesma forma, a perda de pelos pode significar uma doença autoimune. Neste tipo de condição, o próprio sistema imunológico ataca o corpo. Como resultado, algumas delas causam queda ou perda total do cabelo.

De acordo com os especialistas, a queda de pelos pode indicar a alopecia areata. Esta doença ocorre quando o sistema imunológico ataca os folículos pilosos ou o coro cabeludo.

Por isso, é importante contatar um médico para verificar se está tudo certo com seu sistema imunológico.

Crescimento de pelos pode apontar problemas hormonais

O aumento repentino de hormônios masculinos ou femininos pode fazer com que você ganhe ou perca pelos. Ou seja, a mudança nos seus pelos corporais pode estar sendo causada por um desequilíbrio hormonal.

Condições como a diminuição de testosterona, por exemplo, podem fazer seus pelos caírem. Em contrapartida, a síndrome dos ovários policísticos pode fazer com que surjam pelos em excesso no corpo de mulheres.

Descobrir a causa na modificação dos seus pelos é super importante. Lembre-se. Apenas um médico poderá dizer a real causa da sua queda de cabelo. Do mesmo modo, ele poderá dizer se o aparecimento anormal de pelos indica alguma condição mais grave.

Pelos finos podem indicar problemas na tireoide

Seus pelos corporais também podem ser sinais de problemas na tireoide. Se a sua tireoide produz hormônios em excesso, ela é considerada hiperativa. Esta é uma condição conhecida como hipertireoidismo.

Por outro lado, se a sua tireoide não produz um suprimento suficiente dos hormônios necessários, você pode ter uma tireoide pouco ativa ou o hipotireoidismo.

Sendo assim, essas condições podem resultar em cabelos secos e diminuição da espessura do couro cabeludo ou do corpo.

Do mesmo modo, é importante observar que certos medicamentos que tratam problemas da tireoide podem agravar sua perda de cabelo.

A perda de pelos pode ser genética

Enquanto algumas pessoas perdem os pelos do corpo como resultado de uma condição de saúde, outras nunca conseguiram fazer o seu cabelo crescer. Esse sintoma pode indicar uma doença genética.

Neste sentido, existem várias doenças que podem causar esta condição. Alguns exemplos são a aplasia congênita e a alopecia triangular.

Por isso, você deve procurar um médico para investigar a causa da perda de cabelo.

Perda de cabelo irregular pode ser um sinal de uma DST

Conforme observado pelo WebMD, uma das mais respeitadas publicações da área médica do mundo, certas DSTs podem levar à perda de cabelo irregular. De acordo com a publicação, esta é uma ocorrência comum quando alguém está com sífilis há algum tempo.

Portanto, se o couro cabeludo irregular ou a perda de pelos do corpo for acompanhada de dor de garganta e erupção na pele que não coça, você deve consultar o seu médico.

Em contrapartida, é importante notar que alguns dos remédios utilizados para combater DSTs também podem causar a queda de cabelo.

Excesso de pelos faciais pode ser um sinal de um problema adrenal

O excesso de pelos faciais, conforme os especialistas, também pode indicar um problema na glândula adrenal.

Se as glândulas suprarrenais estiverem hiperativas, elas estão secretando muitos hormônios específicos para o seu sistema, explicam os cientistas. Isso faz com que uma mulher apresente algumas características masculinas exageradas, como excesso de pelos no rosto.

Esta mulher, por outro lado, pode apresentar até mesmo calvície como aponta a revista de ciência médica Johns Hopkins Medicine.

Outro sinal de deficiência nutricional é a queda excessiva de cabelo. Isso pode significar que seu corpo não está recebendo a quantidade de ferro necessária.

De qualquer forma, seja qual for a causa, é importante que você consulte um médico para verificar esta mudança nos pelos no seu corpo.

Você já experimentou queda ou crescimento excessivo de pelos no seu corpo? Conte para a gente nos comentários!

Note: There is a rating embedded within this post, please visit this post to rate it. Descubra o que os pelos do seu corpo estão querendo lhe dizer Publicado primeiro em https://www.mundoboaforma.com.br

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marketingcomcaio · 3 years

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How to Use Instagram Filters in Paid Social Media Campaigns

One billion – that’s how many people use Instagram each month.

With such a huge, highly engaged audience, you can bet the competition between brands is tough. This is why small details can make all the difference, and Instagram filters could play a part in making your social media campaigns more successful.

What are Instagram Filters?

Everywhere you look, marketing advice says you need high-quality images to succeed on platforms like Instagram. But what if you’re not a professional photographer?

This is where Instagram filters can be a game-changer for your marketing and particularly your paid social media campaigns—they can make your images look as sleek as if they’d been professionally shot.

Here’s an example of an unfiltered image vs. its filtered twin:

Not only do Instagram filters make things look cleaner, but they also allow you to edit your image with one click. Where most editors make you alter contrast, saturation, and so forth individually, Instagram lets you pick a pre-set filter that suits your image—though you can tweak them if you’d like.

While these filters have been around since 2011, they’ve taken off in recent years. With the added capabilities of augmented reality (AR) technology—which adds imaginary images to those of the real world—they can significantly impact your social media campaigns.

Why Should You Use Instagram Filters in Your Paid Posts?

Social media platforms are competitive, and standing out from the crowd isn’t easy. If you’re going to get the best cost per click with your paid social media campaigns, then your brand needs to grab attention and drive engagement.

When you run an Instagram ad, you don’t have much real estate to work with, so you’ve got to find ways to draw your audience in with the limited space you have.

If you can combine innovative use of filters with creative images and excellent text, then you could achieve exceptional results— as Opel did with their “Opel Adam” campaign. In just two weeks, the campaign achieved a 2.5x increase in registrations and significantly lowered Opel’s cost per registration.

It’s possible to achieve the same results for your business, but you’ve got to make the most of the tools available to you.

If only 18% of Instagram posts use a filter, this means you’ve got an opportunity to make your content stand out over the other 82%. Research shows that AR filters have an average dwell time of 75 seconds, which is four times that of even video content—so using it can make a huge difference.

Social media platforms crave engagement, and if your advertisements give them that, you may find you reach more people for less—and Instagram filters are one of the best tools to help you achieve this.

How to Use Instagram Filters for Your Paid Campaigns

Turning your posts into paid campaigns through the Instagram app couldn’t be easier. All you need is a business or creator account, and then you can get set up with your paid ads.

Click the profile icon in the bottom right-hand corner.

Select promotions.

Choose a post to promote. Instagram will prompt you to use your top post, but you can select any of your previous posts to promote.

Select where to send people— your profile, website, or direct messages.

Define your audience. The easiest option is to choose “automatic,” which targets people similar to your followers, but you can create your own.

Choose your budget, setting your daily cost and how long you want the campaign to run for.

Review and publish.

To create a promotion through the app, you need to have already created your post or story. Luckily, Instagram makes it exceedingly easy to snap an image on the go, add a great filter, and promote it within seconds.

Tips for Picking the Right Instagram Filter for Your Campaign

The right Instagram filter might be a quick way to give your images the professional touch, but the wrong filter can have the opposite effect. When you’re choosing your filter, keep these three points in mind:

Your images reflect your brand

Consistency works well on social media

Don’t go filter crazy

Your images help define your brand, so the filters you choose matter. Your filters should reflect the mood of the product or service you’re promoting, and you need to stay consistent with this.

A great example of this is JetBlue’s Instagram account. You can easily spot how consistency has allowed them to develop their own simple yet effective style by using similar image styles, colors, and more.

While the right filter can make things look amazing, “over filtering” can have the opposite effect. You don’t want to alter things so much that they look surreal. Instagram filters are optimized to please, so it’s often worth sticking to the tried and tested rather than over-editing.

If you’re looking for inspiration, Canva studied the most popular filters, and Clarendon, Gingham, and Juno came out on top.

Instagram Filters for Posts

Adding filters to your Instagram posts couldn’t be easier. In five simple steps, you can post amazing images that grab your audience’s attention.

Click the + button at the center of your home screen.

Select the image you want to use from your library, or select “photo” or “video” to create a new one. Click next.

Choose your filter from the list at the bottom of the screen. Remember, you can add more by clicking manage at the end of the reel.

Add your caption, tag people in your posts, post your location, and choose other social platforms you would like to post to.

Hit share.

Instagram Filters for Stories

Instagram stories allow you to post photos and videos that vanish after 24 hours. One-third of the most viewed Instagram stories are created by businesses, so they are an excellent way to make your posts go further.

The process of posting stories with filters is just as simple as with posts, but you’ll notice a lot more options when it comes to AR filters.

For a live video or image:

Select your profile icon.

Hit the + button in the top left-hand corner.

Select “story” from the pop-up menu.

Use your camera to take live video or images, or select an existing one from your library by clicking on the image in the bottom left-hand corner.

Choose between your front-facing and rear-facing camera if you’re taking a live image.

Select your filter from the reel at the bottom.

Tap the center button to take a picture or hold the button to take a video.

Use the editing buttons in the top right-hand corner to add extra filters, overlay text, or download to your library.

Hit “send to” and select where to share your story.

Bonus Instagram Filter Tip

If you’re scrolling through Instagram and see a filter you like, you can save it to use on your own stories.

Go to the profile of the person with the filter you like.

Click the smiley face emoji to see all their filters.

You can save it by clicking the down arrow or try it on.

When you’re trying on the filter, click the drop-down menu.

From here, you can save the effect or send it immediately as a story.

The next time you send a story, the filter will be ready for you to use.

Instagram Filters for Faces

When you created your first story pin, you likely noticed there are a lot of things you can do to your face with AR.

AR allows you to add computer-generated effects over the live image you see on your camera. For example, if you want to see what you look like wearing sunglasses, there’s an AR filter for that. The sunglasses appear on your face and follow you as you move.

There are endless Instagram filters with AR, which gives you more options to engage your audience. However, as with any Instagram filters, it’s essential to find the ones that suit your brand.

Some companies have had great success with AR filters on Instagram, such as this one by Ray-ban. But if you’re going to use these filters, then you’ve got to make sure you stay on-brand.

To create a story with AR filters, simply follow these steps:

Select your profile icon.

Hit the + button in the top left-hand corner.

Select “story” from the pop-up menu.

Choose between front- and rear-facing camera.

Slide between the filters at the bottom and watch as your face is brought to life with AR.

For more effects, slide to the end of the reel and select “browse effects.”

Choose a filter.

Click the middle button to take a photo, hold to take a video.

Click send and then select where to share.

Other Instagram Features to Help Your Paid Campaign

One of the reasons Instagram is so popular with advertisers is because it gives you lots of tools to give your paid campaign extra oomph. The beautiful thing about it is it’s so easy for anyone to add filters, gifs, text, and music to their images.

While a recent study found that images without text overlay generally perform better than those with text, marketing is all about finding the message that engages your audience, so it’s worth experimenting to find the formula that works for you.

These Instagram features give you added options when it comes to reaching and engaging your target audience.

Adding Gifs

Gifs provide a great middle-ground between static images and video. They were talked about as a big marketing trend, and while AR has taken over somewhat, they’re still a handy tool for your paid Instagram campaigns.

A gif is a quick and easy way to add something extra to your story, and once again, Instagram makes it exceptionally easy to do:

Select your profile icon.

Hit the + button in the top left-hand corner.

Select “story” from the pop-up menu.

Choose between front and rear-facing cameras or open your library via the icon in the bottom left-hand corner.

Take a picture, or choose an image from your library.

Choose the square smiley face at the top of the screen.

Select gifs, or use the search bar to find a specific gif.

Make your gif bigger or smaller by pinching in or out with two fingers and drag it into position.

Select “send” to and choose who you want to see your story.

Adding Text

Instagram might be a very visual platform, but that doesn’t mean there isn’t use for text. The right use of text can help give your posts and stories context, grabbing people’s attention and linking the image to your brand.

Text is a vital part of Instagram because this is where you make use of one of the most important features: hashtags.

Hashtags not only help people find your posts, but they also boost engagement and allow you to zero in on what’s popular in your industry. The statistics show that Instagram posts with even just one hashtag can see an increase in engagement of 12.6%. So with only a little extra text, you can give your campaigns a better chance of success.

You can also use text overlay on your stories. You’re in control of your text’s font, color, and look, which means you have another way of giving your images a professional look.

To add text overlay to your stories, simply:

Select your profile icon.

Hit the + button in the top left-hand corner.

Select “story” from the pop-up menu.

Select your image or video.

Click the “Aa” in the top right-hand corner.

Type your text.

Choose your font, color, and effects, using the tools at the top of the screen.

Hit “done.”

Select “send to” and choose your audience.

Adding Music

Music has always played an important part in advertising. Music helps make advertisements more memorable, evokes emotion, builds the story, and accentuates the brand, so it can be an essential tool.

While some people will use Instagram with the sound off, Instagram makes it so easy to add features such as music that you don’t lose anything by using them.

Again, make sure whatever you choose fits your brand and is going to engage your audience.

Here’s how you can add music to your Instagram stories:

Select your profile icon.

Hit the + button in the top left-hand corner.

Select “story” from the pop-up menu.

Choose between front and rear-facing cameras or open your library via the icon in the bottom left-hand corner.

Take a picture or choose an image from your library.

Choose the square smiley face at the top of the screen.

Click the music icon.

Choose your song.

Edit which part of the song you want to showcase, clip duration, and how you want to credit the song.

Click “done.”

Move the music sticker, making it bigger or smaller to suit your image.

Hit “send to” and select your audience.

Instagram Filter Features Within Other Photography Apps

You might be thinking, “I want my Instagram posts to stand out, so why would I use the most common filters such as Clarendon?” While many brands find success with Instagram’s filters, you have other options if you choose to go that route.

To help you with this, there are lots of photography apps that have curated Instagram filters you can pay for or give you the ability to create your own, including:

VSCO

Afterlight

A Color Story

Tezza

Spark AR

You may have to invest some time in finding or creating the perfect Instagram filter, but once it’s saved to your Instagram account, you can add it to all your posts and stories in seconds.

Conclusion

The right Instagram filter can immediately improve your images and give your brand an identity. When you’re running paid media campaigns, you want to give your images and videos every chance of standing out from the crowd, and filters can help you achieve this.

Instagram makes it incredibly easy to add this extra element to your posts. Turn your images into posts that people want to engage with and share, then watch how they may improve your paid social media campaigns.

What’s the go-to Instagram filter for your brand?

The post How to Use Instagram Filters in Paid Social Media Campaigns appeared first on Neil Patel.

How to Use Instagram Filters in Paid Social Media Campaigns Publicado primeiro em https://neilpatel.com

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