The choice to put Una Chin-Reily on a Starfleet recruitment poster in the late 2370s seems a nod to the extraordinary person she is and her exemplary service, but Boimler’s enthusiasm for her as a personal hero cannot mask the fact of what Starfleet execs are really doing here: while it is Starfleet tradition to honour esteemed personnel from its centuries of history, we have to look at the poster as a product of its time: it seems clear that, shortly after the devastating death toll and the rapid militarisation of the Dominion War, putting a prominent figure of the Great Exploration Age - and notedly someone who had not served in the Klingon War - as the poster person for Starfleet is an indictment that contemporary young people of the Federation are not drawn to the service as it is in their time anymore.

Critically, Starfleet has to use somebody from a 120 years ago, a timeframe that would lap generations of even especially long lived member species like Vulcans or Denobulans, to attract new recruits. Boimler says himself that seeing Una as a representative and her motto - “Ad astra per aspera” was: “Uh, it was a really big reason why I joined.” Clearly there is a wealth of recognisable Starfleet officers from 2370 and onwards, but their entanglement in the Dominion War, or at least in the Borg threat makes them unsuitable as role models for people like Boimler who cannot help but associate these contemporaries with the horrors of war and intergalactic conflict. Thus, the retreat to a “safe” historical narrative, with Starfleet still being about peaceful exploration reflects the growing divide between the realities of a colonised galaxy, the ongoing need of new bodies to fill the posts on all those ships and space stations and the aspirations and values of young people today. In this essay I will question whether Starfleet can keep its promise of scientific integrity in the face of growing political unrest in the UFP and ask what “Number One” herself would have thought about-