THE 6 FREE MARKETING TOOLS EVERY MARKETER NEEDS TO USE

Are you aware of the top marketing tools out there that not only help you get your job done better, but are completely FREE? There are a number of excellent free marketing tools, and we’ve compiled some of the top in the categories that help you master your marketing. Whether you add all or a few to your marketing toolbox, you’ll reap the benefits of these resources right away and work smarter, not harder.

Project Management: Trello

Lead Generation: Hubspot

Design: Canva

Content: Answer the Public

SEO: Google Free Business Profile and Google Analytics

Social Media Management: Buffer

PROJECT MANAGEMENT: TRELLO

This highly visual organization tool is a master at project management. It lays everything out intuitively on “boards” reminiscent of an old-school desk blotter and designed to manage projects, workflows, and tasks, from the big picture down to the finest detail. With the free version of Trello, you can create unlimited boards that contain a project or process, lists encompassing all tasks and divided into “To Do,” “Doing,” and “Done” (or your own custom process), and smaller, movable “cards” with the information you need to accomplish these tasks, tied to deadlines and assigned doers. 

Trello helps you boost your productivity. It keeps everyone moving, with spaces to comment on the cards, and add files and checklists. It also integrates with Slack, Dropbox, Outlook, Gmail, Salesforce, and more, with “power-ups,” or plug-ins, that expand your capabilities. The free version gets you unlimited cards, built-in automation, due dates, mobile and desktop apps, unlimited activity logs, templates, and unlimited power-ups. Then if you find you’re needing more, it’s a reasonable jump in monthly rate for more robust options.

LEAD GENERATION: HUBSPOT

Hubspot is known for many things to many marketers. It’s a robust CRM platform with highly effective marketing, sales, and service tools. The software is king at lead generation. It helps marketers attract potential visitors and leads through inbound marketing, ushering them through the buyer’s journey, and converting them into customers. 

While HubSpot’s capabilities are wide-ranging and complex, you can take advantage of its CRM tools in a free suite that includes email marketing, live chat, forms, pop-ups, ads, landing pages, reports, and more. This version has some very helpful features; marketers can add more information about incoming leads with data gleaned from the internet, populating charts with social profiles, job titles, where they came from online, and what they viewed before they filled out their form. You’ll be able to track these potential customers when they return to your site as well, and since each action is mapped, you can track timing too. The free version of HubSpot also provides analytics so you know which of your pages, offers, and traffic sources are pulling the highest conversions. You’ll see the number of visits before customers buy and identify other trends in site navigation so you can optimize your site. 

Hubspot also offers paid subscriptions, but these free capabilities are highly effective, so you can always add on later if you’d like:

DESIGN: CANVA

In the way that self-publishing content through social media has revolutionized the media industry, Canva has similarly given people a free platform with which to create beautiful brochures, business cards, banners, infographics, cards, logos, designs for promotional items, social media images, posters, newsletters, videos and so much more. Started in 2013, the platform offers many tools for free, including 250,000+ templates, 100+ design types (social media posts, presentations, letters, and more), free photos and graphics, additional team members, and 5GB of cloud storage, plus access to easy tutorials and other great resources, including a robust blog for marketing, design, and branding. You can level up to Pro and Enterprise for more features, which are free for classrooms and nonprofits.

Canva offers excellent tools for laying out and designing professional-looking  pieces even if you’re not a professional designer. With this design tool, you can create postcards for your upcoming sale, Instagram images for branding, or a flyer with your services. Its intuitive interface has made good design more accessible for all of us.

CONTENT: ANSWER THE PUBLIC

This content-generating tool is so simple that you’ll want to play with it for hours. It makes a great party game too, especially since it’s powered by a perky robot. The premise is simple: just enter the topic you’re interested in covering for your content strategy, and it will (within seconds), deliver an elegantly charted image containing more search terms than you can possibly use. The way it works is by collecting the autocomplete data from the 3 billion+ daily Google searches and mapping them out into “what,” “how,” “where,” and more.

You get an unfiltered look into the minds of searchers, to learn the information that they’re really seeking—and sometimes it’s surprising. You can leverage this content to create the next headlines and search terms for your blogs and social media posts. If your audience feels like you’re reading their minds, it’s because you pretty much are.

With Answer the Public’s free version, you can conduct more than 500,000 searches a month; if you need more you can also upgrade to their other plans:

SEO: GOOGLE BUSINESS PROFILE AND GOOGLE ANALYTICS

THE GOOGLE FREE BUSINESS PROFILE

The Google Free Business Profile is a no-brainer. If you have not yet completed this one-time task, head there right now and get your business set up. This tool will direct all users who find you on Google to the critical information they seek: your phone number, website, address, hours, ratings, description, posts, health and safety measures, women-owned/Black-owned/veteran-owned and other status, and more. It includes a map so users can see your location at a glance and a spot for product and services photos. You can create offers, respond to reviews, send and receive direct messages, and post FAQ answers. Since people will be looking for you on their phones and other devices, this first impression is crucial—and it’s 100% free.

GOOGLE ANALYTICS

To track how well your website is performing, Google Analytics is an excellent tool. It measures real-time traffic and lets you set custom goals like purchases or signups. You can delve into revenue, return on investment (ROI) and return on ad spend (ROAS). When you link it to Google Ads, you can track ad performance and use their advanced machine learning capabilities to optimize advertising campaigns, based on cost per acquisition (CPA), ROI, or ROAS. With this information, you’ll learn which channels are performing best, see where your customers are coming from (devices and geographically), and use this information to optimize your site. Not bad for a free tool! 

Related: 6 Metrics Your Boss Actually Cares About

SOCIAL MEDIA MANAGEMENT: BUFFER

Who has the time to continually post on social media? You do, now that you have a free tool that does it for you! With Buffer, you can schedule your social media posts across social sites in advance, so they’re set. 

Their free option gives you up to three channels and their profiles, with ten social posts per queue (and no monthly or yearly limit), basic publishing tools, and a landing page builder for you to send leads to. They even shorten links automatically to save you characters. Buffer is a great way to manage the posts you’ve been meaning to post but haven’t gotten around to yet. It’s your social media assistant, automated.

If you like working with Buffer (and you will), you can opt for their next available plan, which lets you look at analytics, use their engagement tools, build a shopping landing page, and integrate with other apps:

These free marketing tools are all so helpful, and their paid versions often include even more helpful capabilities. We recommend trying them for free and if you find they’re really working for you, they may be worth an additional investment since they’re providing a strong return. Check them out and let us know how you do!

And if you need help integrating any of these tools or would like more marketing muscle in your toolbox, reach out to our team. We’re suckers for time-saving tools, and we love to help make marketing easier, smarter, and of course, better.

Neomorphism is a technique for creating soft-looking interfaces. With neomorphism, it seems that UI elements are not placed on the background but behind it. They kind of protrude from within. We created a step-by-step guide on how to create neomorphic UI elements. Swipe the card and find all the details!

Scope Computers

Graphic Design

Visual Communication: Graphic design is primarily about visual communication. Designers use various elements like images, symbols, and text to convey messages or evoke specific emotions.

Typography: This involves selecting and arranging typefaces (fonts), font sizes, line lengths, and spacing to make written language legible and visually appealing. Typography plays a crucial role in the overall design aesthetic.

Color Theory: Understanding color psychology and how different colors interact is essential for effective graphic design. Colors can influence mood, convey meaning, and create visual hierarchy within a design.

Layout and Composition: The arrangement of visual elements on a page or screen is critical for readability and impact. Designers use principles such as balance, proximity, alignment, and contrast to create well-structured compositions.

Imagery and Iconography: Graphics often incorporate illustrations, photographs, icons, and other visual elements to enhance messaging. These visuals can be custom-created or sourced from existing libraries.

Software Skills: Graphic designers use various software tools like Adobe Illustrator, Photoshop, and InDesign to create and manipulate visual content. Proficiency in these tools is essential for executing design concepts.

Brand Identity and Logo Design: Graphic designers often work on creating or refreshing brand identities, which includes designing logos, color schemes, and visual assets that represent a company or organization.

Print vs. Digital Design: Graphic design can encompass both print and digital mediums. Print design involves creating materials like brochures, posters, and packaging, while digital design includes web graphics, social media assets, and interactive media.

User Experience (UX) Design: In digital graphic design, UX principles are crucial for ensuring that designs are not only visually appealing but also intuitive and functional for users.

Creative Process: Graphic design typically follows a creative process that includes brainstorming, conceptualization, iteration, and final execution. Designers often collaborate with clients or stakeholders to refine ideas and meet specific objectives.

Graphic design is a versatile field with applications in advertising, branding, publishing, web design, user interface (UI) design, and more. It requires a blend of artistic skill, technical proficiency, and creative problem-solving to produce compelling visual solutions.

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Unlock Creativity: Master Photoshop Layers with Ease

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how to create blending shapes using the blend tool. Follow our step-by-step instructions and learn easy tips and tricks to create impressive blend shapes like a pro!

The Art of Visual Communication in Graphic Design

Graphic design is a dynamic field that blends creativity with technology to convey messages and ideas through visual elements. Among the essential components of graphic design, one of the most crucial is the art of visual communication. This article delves into the second point, "Elements of Design," which encompasses the fundamental aspects of graphic design that every designer should master.

1. Color: The Palette of Emotions

Color is a powerful tool in graphic design, as it has the ability to evoke emotions, set the tone, and create a visual hierarchy. Designers must understand color theory to make informed choices when selecting color palettes for their projects. For instance, warm colors like red and orange can convey energy and passion, while cooler tones such as blue and green often represent calm and serenity. The skillful use of color can guide the viewer's eye and elicit specific emotional responses.

2. Typography: The Art of Letterforms

Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing. Choosing the right typeface is crucial, as different fonts carry various connotations and can greatly impact the message. For example, a playful and whimsical typeface may not be suitable for a formal document, while a sleek, modern font can enhance the aesthetics of a tech startup's logo. Proper alignment, spacing, and hierarchy within text also contribute to readability and aesthetics.

3. Images and Graphics: Telling a Visual Story

Images and graphics play a pivotal role in graphic design, whether it's creating stunning illustrations, enhancing photographs, or crafting compelling infographics. Designers often utilize software like Adobe Photoshop and Adobe Illustrator to manipulate and edit visual elements. The choice and placement of images should align with the design's purpose and message, reinforcing the overall visual narrative.

4. Layout and Composition: Organizing the Visual Space

Layout and composition involve arranging all design elements within a defined space to create a harmonious and visually pleasing composition. Concepts like balance, contrast, alignment, proximity, and repetition guide designers in achieving effective layouts. A well-structured layout ensures that the viewer can easily navigate the content and grasp the intended message.

5. Hierarchy: Guiding the Viewer's Eye

Visual hierarchy is about emphasizing certain elements over others to lead the viewer's eye through the design. This involves using techniques such as varying font sizes, colors, and placement to guide attention to the most important information. Effective hierarchy is vital for ensuring that the viewer can quickly and intuitively understand the content's significance.

6. Simplicity: Less is Often More

The principle of simplicity emphasizes the importance of clarity and minimalism. Graphic designers should avoid clutter and excessive detail that can overwhelm the viewer. Often, simplicity leads to elegance and a more profound impact.

In conclusion, understanding and mastering the elements of design is fundamental for any graphic designer. These elements serve as the building blocks for creating visually compelling and effective designs. By harnessing the power of color, typography, images, layout, hierarchy, and simplicity, designers can craft visual narratives that captivate, inform, and inspire. Whether working on a logo, a poster, a website, or any other project, these design elements remain at the heart of every successful graphic design endeavor.

🥍 Lacrosse is a fast-paced and exciting sport that has gained popularity in recent years. As the sport grows, teams need to stand out with a unique and memorable logo. A well-designed logo can help create team identity, attract fans, and intimidate opponents. 🎨 Designing a winning lacrosse logo can be a daunting task. It requires creativity, attention to detail, and an understanding of the team's values and personality. A good logo should be simple, versatile, and easily recognizable. It should also reflect the team's culture and history. 💡 In this article, we'll provide tips and tricks for designing a winning lacrosse logo. We'll cover the essential elements of a good logo, such as color, typography, and symbolism. We'll also showcase some of the best lacrosse logos out there and explain what makes them successful. Whether you're a coach, player, or fan, this guide will help you create a logo that stands out on and off the field.1. Understanding the Importance of a Lacrosse Logo in Building Your BrandA strong lacrosse logo is a vital element in building a brand identity that resonates with your target audience. It is the visual representation of your team's values, personality, and mission. Having a memorable and recognizable logo can help your team stand out in a crowded market and attract new fans and players. It also creates a sense of unity and pride among team members and fans. 👉 A well-designed logo can communicate your team's style, attitude, and culture in a single glance. 👉 A unique and original logo can differentiate your team from its competitors and establish a strong brand identity. 👉 A versatile logo can be used across different platforms, from jerseys and merchandise to social media and marketing materials. Creating a lacrosse logo that reflects your team's identity and resonates with your target audience requires careful consideration of color, typography, and imagery. It should be simple, memorable, and timeless. Working with a professional designer or using online design tools can help you create a logo that represents your team's values and vision. It's worth investing time and resources in creating a logo that will serve as the foundation of your team's brand identity for years to come. 👉 A logo that is too complicated or outdated can harm your team's image and reputation. 👉 A logo that is inconsistent or poorly executed can confuse your audience and dilute your brand identity. 👉 A logo that is too similar to other teams' logos can lead to legal issues and damage your team's credibility. In summary, a lacrosse logo is a crucial element in building a strong brand identity that reflects your team's values and resonates with your target audience. It should be simple, memorable, and versatile, and created with careful consideration of color, typography, and imagery.2. Factors to Consider When Designing Your Lacrosse LogoWhen designing your lacrosse logo, there are several factors to consider to ensure it represents your team and stands out: Color scheme: Choose colors that complement each other and are easy to distinguish on uniforms and merchandise. Symbolism: Incorporate elements that represent your team's identity and values, such as a mascot or team name. Simplicity: Keep the design simple and easy to recognize from a distance. Uniqueness: Make sure your logo is distinct from other teams' logos. Scalability: Ensure the logo looks good at different sizes, from small patches to large banners. By considering these factors, you can create a logo that accurately represents your team and catches the eye of fans and opponents alike. 🥍🔥3. Tips and Tricks for Creating a Memorable Lacrosse LogoCreating a memorable lacrosse logo can be a daunting task, but with these tips and tricks, you'll be on your way to a winning design! Research your competition to ensure your logo stands out. Incorporate elements that represent your team or location. Choose a color scheme that reflects your team's personality. Keep it simple and avoid clutter. Make sure it's scalable and looks great on all platforms. Consider hiring a professional designer to bring your vision to life. They have the expertise to create a logo that is both visually appealing and functional. They can provide multiple design options to choose from. They can ensure your logo is unique and not infringing on any trademarks. They can provide you with the necessary file formats for printing and digital use. Test your logo with your target audience to ensure it resonates with them. Ask for feedback from players, coaches, and fans. Consider conducting a survey to gather feedback from a wider audience. Make any necessary adjustments based on the feedback received. Protect your logo with a trademark to prevent others from using it without your permission. Consult with a lawyer to ensure you're following the proper legal procedures. Register your trademark with the United States Patent and Trademark Office. Use the trademark symbol (™) to indicate ownership. Enforce your trademark rights if necessary. With these tips and tricks, you'll be able to create a lacrosse logo that is both memorable and effective in representing your team.4. Exploring Different Design Elements for Your Lacrosse LogoWhen designing a lacrosse logo, it's important to consider different design elements to make it unique and memorable. Color scheme: Choose colors that represent your team's identity and values. Typography: Select a font that is easy to read and complements your logo design. Shape: Experiment with different shapes to create a distinctive look. Mascot: Incorporate a mascot that represents your team's spirit and personality. Symbolism: Use symbols that reflect your team's history, culture, or location. When combining these elements, make sure they work together harmoniously to create a cohesive design. Don't be afraid to get creative and try something new. A unique and memorable logo can help your team stand out and create a strong brand identity. 🎨🔍🎭🦁🌉5. Top Mistakes to Avoid When Designing Your Lacrosse LogoWhen designing your lacrosse logo, it's important to avoid common mistakes that can hurt your brand. Here are the top mistakes to avoid: Using too many colors: Stick to a maximum of three colors to ensure your logo is easily recognizable and memorable. Copying other logos: Be original and create a unique logo that represents your team's identity. Using complex designs: Keep it simple and easy to understand, so it can be recognized from a distance. Ignoring scalability: Ensure your logo can be scaled up or down without losing its quality or clarity. Not considering the audience: Your logo should appeal to your target audience and represent your team's values. Avoiding these mistakes will help you create a strong and effective lacrosse logo that will represent your team's identity and values. 🥍6. The Role of Color Psychology in Your Lacrosse Logo DesignColor psychology plays a crucial role in creating a memorable lacrosse logo design. Colors evoke emotions and can influence how people perceive your team. Red is associated with passion and energy, while blue conveys trust and strength. Yellow represents optimism and happiness, while green symbolizes growth and prosperity. Consider using contrasting colors to make your logo stand out, like black and white or orange and blue. Remember to keep your color choices consistent with your team's values and branding. 🎨7. Showcasing Your Lacrosse Logo: Best Practices for Brand VisibilityWhen it comes to showcasing your lacrosse logo, there are several best practices to follow for optimal brand visibility. Here are some tips: Use your logo consistently across all marketing materials Choose high-quality images for your logo Make sure your logo is easily recognizable and memorable Additionally, consider incorporating your logo into merchandise and apparel. This can increase brand recognition and create a sense of community among players and fans. Place your logo prominently on team uniforms and equipment Create branded merchandise such as hats, t-shirts, and water bottles Partner with local businesses to sell branded merchandise Another way to increase brand visibility is through social media. Share photos and videos of your team in action, and make sure to include your logo in the posts. Create social media accounts for your team Post regularly and engage with followers Use hashtags and geotags to increase visibility Finally, consider sponsoring local events and tournaments. This can increase brand exposure and create goodwill within the community. Sponsor local tournaments and events Provide branded items such as water bottles or hats Engage with attendees and promote your team By following these best practices, you can effectively showcase your lacrosse logo and increase brand visibility. In conclusion, designing a winning lacrosse logo requires creativity, research, and attention to detail. A logo that effectively represents your team can boost morale and attract fans. Don't be afraid to experiment with different designs and color schemes until you find the perfect fit. Remember, your logo is a reflection of your team's identity and values. It should be unique, memorable, and visually appealing. With these tips and tricks, you can create a logo that stands out on the field and off. 🥍🏆💪 https://lacrossee.com/design-your-winning-lacrosse-logo/?_unique_id=645e93c02a5c9

Best Graphic Design Agency In Bangladesh

Best graphic design agency services

Logo design and branding

Designing a emblem is the first actual degree of branding. If the branding is going wrong, you'll now no longer get the anticipated reaction from the customer, regardless of how true your product is. Therefore, you want to have a emblem to your logo that sincerely displays your logo.

Logo layout is one of the middle offerings of the exceptional image layout company Softnmart. The rather skilled designers strictly comply with the running manner at the same time as designing a emblem. They begin with having a assembly with the customer to apprehend the logo.

During the assembly, the emblem clothier cautiously notes down the key phrases. Then the clothier begins offerolved sketching the emblem, making it digital, and ultimately giving it suitable colors. She attempts to lay out the emblem in order that it displays all of the key phrases and thoughts that she picked at the same time as an assembly with the customer.

1. Print design 2. Design for digital media 3. Infographics 4. Advertising

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