Week 8 : Face Filters

Face Filters Are Taking Over ....

Filters utilise augmented reality "which allows users to see the real world , with virtual objects superimposed upon or composited with the real world" (Sand foundry ,2023). These filters detect and transform facial features by overlaying digital masks on moving faces (Isakowitsch, 2023).

Filters have increasingly grown on social media since the introduction of face filters on snapchat in 2015 (Bunuba, 2021).  Snapchat filters apply virtual accessories and modify facial features. This week's reading heavily focused on the positive and negative impacts filters have on users. Snapchat filters rely upon a facial detection tool , recognising patterns of light and dark pixels as distinct areas of the face (Barker, 2020).  The rise of filters on social media platforms have contributed to the toxic beauty standards in society. Beauty and surgery filters appear to be amongst the most popular on Instagram, Snapchat and TikTok (Miller & Mclyntyre, 2022).

There is a limited definition of beauty attached to the filters users use. Face filters correct women's faces to the 'ideal' beauty standard. Filters have been recently popularized by the beauty industry. Beauty filters immediately enhance the face of users , following the current beauty trends. This includes smoothing lines on the face, evening skin tone and adding glow and highlights.

Although facial filters support a creative and fun environment, the other side of filters have created a toxic culture users experience. Social media and photo editing have been linked to self-objectification , negative self-comparison, lower mood and increased trends in plastic surgery (Ozimek et. Al, 2023). Filters increasingly make users feel detached from their natural faces , causing identity confusion when comparing unfiltered selfies and filtered selfies (Barker, 2020).

'Snapchat dysmorphia' is a new term influenced by the new beauty standards on social media platforms. Snapchat dysmorphia refers to a psychological phenomena of patients bringing  filtered selfies to their surgeons , to illustrate the desire surgical changes they want to achieve (Osmani, 2020).

A topic I found interesting in this week's lecture was the focus on 'genders & filters'. Boys/ Men are known to use filters on social media for humour and entertainment, whilst girls / women use filters to look 'prettier' and 'flawless'. Use of filters by straight men lead to questions of heterosexuality and masculinity being questioned (Laverance & Cambre, 2020).

References

Barker, J 2020, 'Making-up on mobile : The pretty filters and ugly implications of Snapchat', Fashion , Style & Pop Culture, vol. 7, no.2& 3, pp. 1-16.

Osmani, S 2020, 'The Impact of Social Media on Body Image', BHS, viewed 27 April 2023, < The impact of social media on body image – The BHS Beat >

Ozimek, P , Lanias ,S , Bierhoff , G & Rogmann, E 2023, 'How photo editing in social media shapes self-perceives attractiveness and self-esteem via self-objectification and physical appearance comparisons', BMC, vol. 11, no.99, pp .1-14.

Poetker, B 2019, 'A Brief History of Augmented Reality', g2 , viewed 27 April 2023 , < A Brief History of Augmented Reality (+Future Trends & Impact) (g2.com) >

Sanfoundry 2023, 'Computer Fundamentals Questions and Answers - Augmented Reality' , Sanfoundry , viewed 27 April 2023, < Augmented Reality - Information Technology Multiple Choice Questions - Sanfoundry >

Instagram and Snapchat Filters; Entertaining and Humorous ... But For Who?

A common trend seen on social media is the desire and expectation to look ‘perfect’. The “battlefield” that women on social media continuously face is through the particular “image” (Coy-Dibley, I., 2016) that society expects them to uphold, such as flawless skin and a narrow nose (Barker, J., 2020). 57% of young people believe their mental health is getting worse as a result of social media (Headspace, 2022), and this draws a connection to the unrealistic beauty standards that are advertised on social media platforms.

In particular, in 2015, Snapchat invented ‘Lenses’, or “face filters”: an “augmented reality technology”, that alters the facial shape, and features of the user’s face (Barker, J., 2020). Augmented Reality simply is an “interface…that seamlessly blends interactive digital content into a person’s view of the physical environment” (Chylinski, M., et al, 2020), in this instance, Snapchat and Instagram Filters, in which a user can alter their appearance in both comedic and in superficial ways.

These filters create a distortion of a person’s self-image (Barker, J., 2020), which can be seen as a downfall for society. For generations, women have been expected to act, look and speak a certain way, and it appears that through these ‘filters’, women are still subject to these societal “standard” images of how they should perceive themselves (Coy-Dibley, I., 2016). Originally, women were comparing themselves to who they saw on the television and in magazines, however now, with the simple unlocking of their phones, without even the need to look at another woman’s picture, they are witness to these sculpted, unattainable and unrealistic “types of feminine aesthetics” (Coy-Dibley, I., 2016).

Although Snapchat and Instagram’s “digital adornment” features (Barker, J., 2020), can be seen as humorous and entertaining, they present an underlining systematic issue that women have to consistently face, due to society’s expectations and values. 

References

Barker, Jessica. (2020). 'Making-up on mobile: The pretty filters and ugly implications of Snapchat'. Fashion, Style & Popular Culture. 7. 207-221. 10.1386/fspc_00015_1. 

Chylinski, M., Heller, J., Hilken, T., Keeling, D. I., Mahr, D., & de Ruyter, K. (2020). Augmented reality marketing: A technology-enabled approach to situated customer experience. Australasian Marketing Journal, 28(4), 374–384. https://doi.org/10.1016/j.ausmj.2020.04.004

Coy-Dibley, I. (July, 2016). “Digitised Dysmorphia” of the Female Body: The Re/Disfigurement of the Image 2:16040 doi: 10.1057/palcomms.2016.40

Headspace, (May 9, 2022), Young people cite social media as main reason for worsening mental health,

Miller, LA & McIntyre, J 2022, ‘From surgery to Cyborgs: a thematic analysis of popular media commentary on Instagram filters’, Feminist media studies, vol. ahead-of-print, no. ahead-of-print, Routledge, pp. 1–17.

Rettberg J.W. (2014) 'Filtered Reality'. In: Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves. Palgrave Macmillan, London. 

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Face Filters

Perhaps the most interesting aspect of social media to me, is how platforms can be used to create ‘alternate’ identities. This social media ‘filtering’ is likely seen on a small level for most users, and mostly just refers to changing the way a user is presented when compared to how the appear in a more real scenario. Things such as slightly different language, photo selection and content sharing are all examples of social media filtering, as we posses the ability to present only the ‘desirable’ aspects of our personality and appearance, while omitting most of our thoughts and opinions. This phenomena isnt purely exclusive to social media, as we all filter our behaviours and interactions in public, but the medium of social media definitely gives more opportunity to properly think about how we are presented.

A more alarming aspect of social media filtering can be seen through digital image alteration and face filters. Isabella Coy-Dibleys article entitled “Digitized Dysmorphia”of the female body: the re/disfigurement of the image” explores the world of image alteration and face filters, and their potential for body dysmorphia issues, especially amongst women.The article goes into the rising popularity of digital image alteration techniques and how they may harm future generation, yet also provides interesting reason to how the same technologies can be used for female empowerment and finding a sense of identity.

I believe we are witnessing a new norm for image alteration through the rise of social media. Face filters have been the key aspect of this in the last 5 to 10 years. Seen most frequently on image based platforms such as Instagram, Snapchat and TikTok, these technologies possess the ability to immediately transform the users appearance. The danger to me is not the technology itself but how it is used, as the most popular filters reinforce potentially harmful and unrealistic beauty standards as they become mainstream. Commonly these filters slim the face, enhance the eyes, remove blemishes such as freckles and acne, and often either whiten or ‘tan’ the skin to appear more desirable. I believe these effects when used subtly, can convince users that the image is unaltered and that is what people should look like. This isnt often the case, as instagram and TikTok now have features which clearly show when a filter is being used to avoid such confusion, but I still think the potential dangers of these new norms are alarming.

On the bright side, filters when used correctly, can be a fantastic tool for empowerment and individuality. It can essentially be a substitute for dressing up or appearing exactly how you'd like to, and this can be extremely beneficial for users who struggle with confidence or simply enjoy ‘dressing up’

But the dangers of this technology, is likely something we will come to see in upcoming years, as dangerously unrealistic beauty standards may become the norm.

References

-Coy-Dibley, I. (July, 2016). “Digitised Dysmorphia” of the Female Body: The Re/Disfigurement of the Image  Download “Digitised Dysmorphia” of the Female Body: The Re/Disfigurement of the Image. Palgrave Communications. 2:16040 doi: 10.1057/palcomms.2016.40

I HATE IT WHEN KIDS ARE HAVING A 2010S RETRO PARTY AND ALL THEY DO IS LISTEN TO BLURRED LINES, QUOTE TWILIGHT AND USE FACEFILTERS TO MAKE THEM LOOK LIKE PHOTOREALISTIC LIONS. NOBODY EVEN BOTHERS TO PUT ON AN IRON MAN SUIT OR A KYLO REN MASK. DO THEY KNOW HOW BIG THESE THINGS WERE??? I DON’T CARE IF LIVE ACTION LION KING IS A CULT MOVIE, YOU WEREN’T THERE, YOU YOUNG USELESS BRATS

[W8] "No filter no photo!"

Face Filters help you..

"No filter no photo!" That's what a friend of mine says every time I raise my phone to take a selfie with her. Filters have indeed become an important part of popular visual culture somehow (Rettberg, 2014). From social media platforms to messaging apps, filters have permeated various facets of online communication, offering users a myriad of creative tools to enhance and personalize their images and videos. One of the key reasons behind the widespread popularity of filters is their ability to cater to diverse aesthetic preferences and moods. Whether it's adding a nostalgic sepia tone, creating whimsical animations, or transforming into fantastical creatures, filters offer users endless possibilities for self-expression and storytelling. By allowing individuals to curate their digital identities through visually captivating effects, filters have become a means of crafting narratives and projecting desired personas in the online realm.

Or ruin you..?

Firstly, the normalization of face filters can lead to distorted perceptions of beauty and self-image. Filters follow trends and reinforce beauty ideals related to those circulated by the beauty industry (Barker, 2020). With the ability to instantly smooth skin, alter facial features, and enhance one's appearance, individuals may begin to develop unrealistic standards of their appearance. This can create a perpetual cycle of dissatisfaction with one's natural beauty, as filtered images become the benchmark for attractiveness. Consequently, self-esteem and body image issues can escalate, especially among young people. Moreover, the reliance on face filters can erode authenticity and genuine connections in social interactions. When individuals consistently present altered versions of themselves online, it becomes challenging to distinguish reality from illusion. Not to mentions concerns about privacy and security (Cowan, Javornik and Jiang, 2021).

In conclusion, facefilters have clearly become a common and powerful part of popular visual culture, impacting how people display themselves and engage with digital media. While filters allow for creativity, self-expression, and community interaction, they also create significant ethical and cultural challenges that require careful consideration. As we navigate the evolving landscape of digital communication, it is essential to strike a balance between innovation and responsibility, ensuring that filters are used thoughtfully and ethically to promote authenticity, diversity, and inclusivity in online spaces.

References:

Barker, J. (2020). Making-up on mobile: The pretty filters and ugly implications of Snapchat. Fashion, Style & Popular Culture, 7(2), pp.207–221. doi:https://doi.org/10.1386/fspc_00015_1.

Cowan, K., Javornik, A. and Jiang, P. (2021). Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs. Psychology & Marketing, 38(10). doi:https://doi.org/10.1002/mar.21576.

Rettberg, J.W. (2014). Filtered Reality. Seeing Ourselves Through Technology, pp.20–32. doi:https://doi.org/10.1057/9781137476661_2.

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