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siteanalysistool · 3 years

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How To Make Best Website SEO Checker

The Site Checker breaks down your site to perceive how exceptional it is for progress on the web, and gives you tips on how you can further develop it. You can survey the main parts of your site with the free Site Checker. This will furnish you with helpful, substantial proposals and ideas which you can straightforwardly use to work on your site. Whenever you've presented your sites URL, you will get a site investigation. It will offer you suggestions, which, contingent upon the significance of the exhibition rules for your site, will be named either a fundamental activity or a suggested activity. To give you an extensive image of the total exhibition of your site, you will likewise get results which feature the models that are performing admirably. Accordingly, the IONOS Site Checker assists you with keeping a precise outline of the relative multitude of parts of your site that are performing admirably or needing improvement (site checker )

A customary site examination from IONOS offers you the chance to screen the effect, positive or negative, of any progressions you make to your site over the long run. Giving you effectively execute the proposals given by the IONOS Site Checker, you ought to consistently accomplish a higher score for your site the following time you lead a check. To guarantee your site is continually improving, we suggest consistently exploiting the free device. ( website checker )

You can carry out a large number of these tips quickly yourself, and IONOS offers extra items to help you exploit the full scope of exhortation.

What does the apparatus test?

The Site Checker audits four parts of your site that are significant for your online achievement:

Site show

Availability by means of web crawlers

Site security

Site speed

How does the apparatus function?

The Site Checker visits the predetermined web address as though it was a guest to your webpage or a web crawler.

The device then, at that point examines the source code of your site. Kindly note, notwithstanding, that client information isn't utilized for investigation whenever.

Site show

You may inquire as to why the plan of your site is significant. The appropriate response lies in how easy to understand your site is, as nowadays, an ever increasing number of clients are visiting through cell phones. That is the reason having a portable responsive planned site is more imperative than any other time in recent memory.

Be available on the web

Enhancement for cell phones

Favicon utilization

Contact symbol utilization

Page title presence

Space length

Web index perceivability

As the utilization of web search tools has risen consistently lately, it's essential that your site is apparent in web search tool result pages — a surefire approach to impressively expand traffic to your site. Check the Search engine optimization execution of your page and get helpful hints and suggestions on the best way to work on your site's perceivability.

Get found

Page title

Page depiction

Page content

Web-based Media

Sitemaps

Site security

Likewise, your site ought to likewise be protected, on the grounds that a safe and in fact solid site is a demonstrated method of acquiring the trust of possible clients for your business. Stay erring on the side of caution and check whether your site satisfies the entirety of the security angles our online checker audits.

Be secure

Treat insurance

SSL encryption

Apache status

Worker rendition perceivability

Site speed

Moderate site stacking times can be an obstruction to your business as it can put expected clients off from purchasing through your site or prevent perusers from review articles and data. The checker gives subtleties on your site's presentation and records whether any activity is needed to further develop speeds.

Be quick

CDN initiation

Size of your site

GZ pressure

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#site checker #website checker

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fuertedevelopers-stuff · 3 years

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How to increase web page speed: Page insight optimization

What might be the most effortless approach to support your page speed bits of knowledge's transformation rate has nothing to do with improving your feature or changing the shade of your CTA button. All things being equal, it's tied in with conveying a quicker client experience.

Research from Google and different Digital marketing Service providers has revealed an association between transformation rate and burden time. It likewise uncovers you might be losing a large portion of your possibilities to a slacking post-click greeting page. Fortunately, there's a device you can use to figure out what's backing it off.

Google's exploration of page speed

Subsequent to navigating 900,000 advertisements and researching various Digital Marketing companies, scientists from Google found that the normal versatile post-click presentation page loads in a humiliating 22 seconds. That is more than 7 times longer than most anxious web clients will stand by before they desert a page — 53% to be definite.

PageSpeed Insights moderate page skip

On the off chance that your page requires over 3 seconds to stack, the greater part of your possibilities is leaving before they even see it. As though that weren't adequately awful, the investigation found that as time passes a page doesn't stack, much more guests will bob:

PageSpeed Insights load time

With the assistance of AI innovation from SOASTA, analysts found a connection between heap time, page weight (size in information), and change rate. Essentially, "heavier" signifies slower. In particular, when the number of components (text, pictures, and so on) on page increments from 400 to 6,000, your odds of changing over a guest drop by 95%.

As the quantity of components on a page goes from 400 to 6,000 your odds of changing over drops by 95%.

Snap TO TWEET

On the off chance that your page stacks gradually, however, pinpointing the issue isn't in every case simple. While the measure of text and number of pictures are recognizable initially, issues like extreme JavaScript and too many sidetracks aren't.

Luckily, there's a free device you can use to discover precisely what's easing back your page's heap time.

What is Google PageSpeed Insights?

Google PageSpeed Insights is an instrument that permits you to rapidly and effectively test the speed of a page.

Google PageSpeed Insights investigate URL

Entering a URL and hitting "Dissect" will rapidly get you a point-by-point report of what's easing back that page dependent on two boundaries, complete with suggestions on the best way to fix it.

Boundary 1: Time to around the top burden. This is the measure of time it takes for a page to show content toward the top after a client demands another page.

Boundary 2: Time to full page load. This is the measure of time it takes a program to completely deliver a page after a client demands it.

It works, as per Google, this way:

Page Speed Insights estimates the exhibition of a page for cell phones and work area gadgets. It gets the URL twice, once with a portable client specialist, and once with a work area client specialist.

The PageSpeed Insights Score goes from 0 to 100 focuses. A higher score is better and a score of 85 or above demonstrates that the page is performing admirably.

Yet, is "well" sufficient when individuals anticipate that a page should stack in a moment? Not when consistently check. To score as profoundly as could really be expected, this is what you'll have to do…

Accomplishing a high Google PageSpeed Insights score

In the event that you see a ton of red and yellow in your report, this is on the grounds that your page makes them glare stacking issues.

Accomplishing a high Google PageSpeed Insights score

In the event that you see a ton of red and yellow in your report, this is on the grounds that your page makes them glare stacking issues.

PageSpeed Insights markers

The instrument will inform you of those issues, yet the mistaken messages can be somewhat hard to comprehend. This is what you can hope to see, and how to fix it:

1. Maintain a strategic distance from post-click presentation page diverts

In the event that your page hasn't been planned responsively, the outcome could be various sidetracks to pages improved for various gadgets. Some regular divert designs, as per Google:

example.com utilizes responsive website architecture, no sidetracks are required – quick and ideal!

example.com → m.example.com/home – multi-roundtrip punishment for versatile clients.

example.com → www.example.com → m.example.com – moderate versatile experience.

Each time a client must be diverted, page delivering stops — which adds valuable seconds to your page's heap time. Stay away from diverts through and through by building your pages with a responsive plan — a technique that guarantees quality client experience regardless of the gadget your possibility is on.

2. Empower pressure

The present programs are proficient to serve a more modest elective adaptation of a page to web clients. With the blower gzip empowered, those pages can shrivel by 90%.

On his site, Better Explained, Khalid Azad works effectively of depicting how gzip advances the HTTP solicitation and reaction measure:

PageSpeed Insights http demand

At the point when pressure is empowered, however, the interaction looks more like this:

PageSpeed Insights HTTP demand compacted

Rather than serving the client the full page, the program can bring a dramatically more modest compacted adaptation that heaps in a negligible part of the time. Study upgrading with gzip here.

3. Minify CSS, HTML, JavaScript

"Minifying" alludes to eliminating pointless or repetitive information without influencing how the page is prepared by the program. Helpless coding can be the reason for this issue, and it very well may be fixed a couple of various ways.

Outside of reviewing your page's source code physically, Google suggests attempting the accompanying assets:

The HTML minified to minify HTML.

CSSNano and also to minify CSS.

UglifyJS2 and the Closure Compiler to minify JavaScript.

Another choice is, obviously, to exploit Google's AMP and AMP for promotions systems. The two projects permit engineers to fabricate pages with a stripped-down form of HTML, CSS, and JavaScript. The outcome is pages and promotions that heap in a negligible portion of a second.

4. Focus on around the top substance

As odd as this may appear, page load time isn't exclusively about how rapidly your page loads. It's additionally about "saw execution.

To help apparent execution, it's essential to focus on the stacking of substance imperative to the client. For instance, a page's book around the top should stack before outsider gadgets.

At the point when the code is organized erroneously, however, the outcome can be diminished and seen executed in the psyche of the client. In the event that the keep going components on your page to the stack are the ones the client navigated to see, the page will feel like it stacks longer.

5. Accelerate worker reaction time

Worker reaction time — the time it takes for your worker to start stacking a page's substance for a client — it can back off by various elements as indicated by Google:

Information base inquiries

Moderate steering

Systems

Libraries

Asset CPU starvation

Memory starvation

Dispense with render-hindering JavaScript

In addition to other things, JavaScript empowers some incredible outsider instruments and intuitive page components. The issue with it will be, it likewise stops the parsing of HTML code.

At the point when you see a mistake message that peruses "dispose of render-hindering JavaScript," it implies there's a piece of JavaScript code that is stopping the stacking interaction for the above-crease bit of your page. Outsider content specifically is probably going to censure this issue. Tackle it three different ways:

Contents that aren't pivotal to the stacking interaction ought to be intentionally postponed — got and executed after the page is completely delivered. A Digital Marketing Company can help in increasing the web page speed.

Contents that heap non concurrently ought to be utilized more than ones that heap simultaneously. Simultaneous contents stop the page-delivering measure, while offbeat ones permit a program to stack different components simultaneously.

Consider inlining the content — embeddings little outside JavaScript assets straightforwardly into your HTML record — to decrease the number of solicitations your program needs to make.

6. Influence program reserving

It can take various solicitations between a worker and program before a page completely stacks for a client. All things considered, by Digital marketing Service providers, everyone adds up.

Storing permits your program to, as it were, "recall" certain components that have been as of late stacked — header, route, logo, and so on The more components the program can reserve, the fewer components it needs to stack the second the client makes a solicitation, and at last, the quicker a page will stack.

Google suggests a base reserving strategy of multi-week, and for components that go generally unaltered, one year is ideal.

8. Upgrade pictures

In a blog entry, Google analyzers explicitly cautioned of the danger that pictures posture to page speed. "Realistic components, for example, favicons, logos, and item pictures can undoubtedly involve up to 66% of a page's complete weight," they said.

At the point when that occurs, the impact on page load time, and explicitly change rate, is tremendous. As per the examination, pages that changed over guests contained 38% fewer pictures than the ones that didn't:

PageSpeed Insights transformations with number of pictures

Luckily, upgrading pictures is simple. The supplanting of a PNG with a JPEG picture document can undoubtedly save your page size and burden time. So can picture blowers like Google's Guetzli and Zopfli.

#Digital Marketing #Digital marketing company #Digital Marketing Services #Digital Marketing Agency #Digital Marketing Company in Rajkot #seo #SEO Services #seo services in rajkot #seo services company in rajkot #seo services rajkot #it company #IT Company in Rajkot #it company rajkot

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udemytutorialfreedownload · 4 years

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Government Debunks Reports Suggesting ‘Namaste’ Tool as Its Answer to Zoom

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The federal government has debunked the stories suggesting the launch of a video conferencing software “Namaste” as its in-house answer. The official Twitter account of the federal government’s citizen platform MyGov has posted a tweet to refute the claims made in respect to the portal that has been developed by a Mumbai-based app firm Inscripts. In the meantime, the federal government has introduced a video convention app improvement problem that has been kicked off searching for discovering another to the Zoom app that’s below fireplace over privateness and safety considerations.

The tweet posted by the MyGov account highlights that the information stories saying the launch of the “Namaste” software by the federal government is faux. It additionally carries a picture that highlights the continued seek for another to Zoom that has been extensively used for internet hosting video conferences however is below scrutiny by many authorities worldwide. The federal government additionally final week issued an advisory cautioning in opposition to using the Zoom app by authorities officers. Equally, CERT-in, India’s nodal company that offers with cybersecurity points, had additionally not too long ago issued a warning in opposition to the app that has been developed by the San Francisco, California-based firm.

To discover a related different in opposition to the Zoom app, the federal government is at present operating the video conferencing app improvement problem with a prize cash of Rs. 1 crore, together with a certification from the Minister of Electronics and IT and additional help of Rs. 10 lakhs per 12 months in direction of the operations and upkeep of the answer.

Whereas the federal government is searching for India’s reply to the Zoom app, the Namaste software has emerged on-line. It gives entry to create and be part of digital conferences — identical to Zoom and plenty of different video conferencing options. The favicon and the emblem on the positioning carries a tri-colour gradient, comparable to the nationwide flag. All this might need steered its relation with the federal government. Nevertheless, it is homepage clearly exhibits that it has been developed by Inscripts — not the Nationwide Informatics Centre (NIC) that usually helps the federal government’s IT developments and infrastructure.

For the newest tech information and opinions, observe Devices 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Jagmeet Singh Tech journalist by profession, tech explorer by passion. Budding philomath. More

MIUI 12 Teased to Debut With Dark Mode 2.0, Smart Wallpaper Dimming Ahead of April 27 Launch

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The post Government Debunks Reports Suggesting ‘Namaste’ Tool as Its Answer to Zoom appeared first on Bharats Guide.

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actionpackedmarketing · 4 years

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How To Start a Free Blog With Blogger – A Complete Guide for Beginners

Starting a blog is an excellent idea of expressing your own thoughts or expertise with the people around the world while making a decent passive income.

Hundreds of thousands of people around the world have blogging as their main source of income and they love what they do. Still, there are millions of people who don’t know how to start their blogging career or how to set up their blog. Well, this guide is made for those beginners who want to kickstart their blogging career with zero investment.

In this guide, we will be talking about one of the most reliable and secure blogging platform – Blogger.com which is a free blogging platform by Google. In this guide, I’ll lead you step-by-step on how to create a blog on blogger.com with zero initial investment. So, let’s dive in to learn more.

What is Blogger.com – Google’s Free Blogging Platform

Blogger.com is one of the most popular and widely used free blogging platform which is provided by Google. It allows millions of people around the world to set up their blogs for free. In addition to hosting your site for free, it also gives you a subdomain with blogspot.com (such as actionpackedmarketing.blogspot.com) with an option to switch to a professional domain anytime at a later stage (e.g., actionpackedmarketing.com).

Advantages of Setting up Your Blog on Blogger.com

Setting up your blog on Google Blogspot is very simple and straightforward. You don’t need any prior coding experience to create your blog on this platform.

With Google’s security and reliability, you don’t have to worry about anything.

Zero initial investment as it is a free blogging platform.

It offers tons of features that make this platform better than any other free blogging platforms.

Google Blogspot allows you to switch to a custom domain whenever you want.

You get a free SSL (Secure Sockets Layer) certificate from Google that loads your site through an HTTPS secured tunnel for complete security.

There are tons of free templates available which you can switch and customize within minutes to give a new look to your blog. You are also allowed to use custom templates on your blog.

It offers a clean and easy editor to create, edit, and publish your articles.

There are tons of tools that you can use to communicate with your visitors to build a better portfolio.

You can take a backup of your blog anytime and can also migrate your site to other CMS like WordPress, Wix, etc., whenever you want.

Last but not the least, you can also earn a decent income from your blog using Google AdSense or any other Affiliate marketing techniques in simple steps.

Well, that was a very brief and straightforward introduction to Google Blogger. Since you have read the above information, I hope you have a clear idea of what Blogger.com is and why you should choose it.

Now, it’s time to cover the main aspect of our guide – creating and setting up your blog on Google Blogspot. I’ll be covering everything step-by-step so that you can follow each and everything very precisely. So, let’s do it!

How to Create and Setup Your Free Blog with Blogger.com

Before I start this guide, it must be noted that the given steps are updated according to the newly refreshed Google Blogger. Although everything remains the same, some of the steps have changed as per the previous version of the Blogger.com setup.

1. Create a Google Account

Since Blogger is one of the platforms of Google, you need to have a Google account to make your blog on that. If you already have a Google account, you can skip this step, otherwise, create a new Google account.

2. Sign in to your Google account on Blogger

Once you have your Google account ready, head on to blogger.com and sign in with your existing account or with the newly created account.

3. Enter Your Blog Title

Once you are signed in successfully, you will be redirected to a page where you need to enter your Blog Title. Just enter the title of the blog (e.g., Blogger 101) that you want to create and click on NEXT.

4. Enter Your Blog Address

Now, enter the Blog Address (e.g., blogger101guide.blogspot.com) and check whether it is available or not. If it is available, click on NEXT, else choose a new blog address that is available to use.

5. Enter the Display Name

This is the name that will be displayed after every blog post on your blog. Basically, this is the author’s name for the blog. So, enter the name and click on FINISH.

Note: You can always change the Blog Name, Blog Address, and Display Name anytime you want at a later stage.

6. Launch Your Blog

Once you are done with all the above-mentioned steps, your blog is ready to work and will be taken live immediately. You will be redirected to your Dashboard that looks like the screenshot attached below.

Your blog will be live with a default Blogger theme that we will learn to change and customize at a later stage. You can see your blog anytime by typing the URL (blog address) in your browser or clicking on the View Blog link at the bottom of your dashboard.

Yay! We have done the first step of setting up our blog on Google Blogger. Now, it’s time to make your blog more meaningful by customizing it and doing some other setups to make your Blog appear in Search Engines like Google, Yahoo, Bing, etc.

How to Customize Your Blogger Blog?

Customizing your blog on Blogger is super easy. You just have to navigate through some simple steps to give your blog a new and professional look.

When talking about customization, Blogger offers us two different options:

Changing the Layout of the current theme

Changing and customizing the complete theme

To change the layout of the current theme just head on to the Layout option and rearrange and then edit the widgets as per your need to give your existing theme a new look. In addition to rearranging the widgets, you can add a Logo and customize other fields of your blog in the Layout section.

On the other hand, click on the Theme option to change your existing theme or customize it completely. Here, you can change the background color of your blog or edit the entire theme that includes text color, style edit, or custom CSS.

What Things You Can Customize in Blogger

You can choose from dozens of free templates offered by Blogger or take a free template available on the Internet.

To safeguard your current theme, you can always take Backup and Restore your theme if anything went wrong while importing or customizing the new theme.

By clicking on the Customize button, you can customize the text color, background color, or image, or you can add your custom CSS via template editor.

You can edit the HTML codes of the template for further changes.

In the Layout section, you can add a logo, favicon, blog header/footer, sidebar, and other custom widgets.

Customization is something that depends on what type of blog you have and how you want it to look. So, it all depends on you how you customize your blog. After going through this section, I expect you that you can easily customize your blog.

Now, it’s time to take a further step which is optimizing your blog for search engines and users. So, let’s jump straight to it.

How to Optimize Your Blogger Blog

Optimizing your blog for search engines as well as the audience is very important to make your blog successful. Just like customization, optimizing a blog on Google Blogger is way too easy. Just follow the steps given below.

First thing first, click on the Setting option that sits at the left panel of your dashboard. Here, you will see tons of options and that we go through step-by-step.

1. Add Blog Description

Under the Basic Settings, you will find an option called Description. Here, you have to specify what describes your blogs at its best to your readers as well as search engines.

2. Edit Posts and Comments Setting

On the same page, scroll down a bit to go to the Posts and Comments section. Within the posts setting, you can set the number of posts visible on the homepage. On the other hand, the Comments section will enable you to set commenting rules.

3. Edit Search Preferences for SEO

This is one of the most important settings in terms of optimizing your blog for search engines that affects your ranking on them. So, proceed carefully with all the inputs that you give in this section.

Meta Tags: Meta tags is a summary of your blog that tells search engines what is your blog about. So, carefully add a brief but short description under 160 characters in the Search Description edit box.

Custom 404: This is the page where your visitors land when that particular URL doesn’t exist on your blog. Here you can give a simple message that this page doesn’t exist or set a custom HTML message.

Custom Redirects: This option is used only when you want to redirect a broken link to the new URL or your long permalink to a short link. Please note that URL redirection on Blogger is only valid for the URL within your blog.

Crawlers and Indexing: This is one of the options that you have to choose only when you have good knowledge of them. When configured correctly, they can improve your site’s ranking on SERPs and can harm it when not configured correctly. So, proceed with caution.

Adding Your Blog on Google Search Console

To get better control of how your blog performs on Google Search, it is always recommended to add your blog on Google Search Console. Here you will see the latest reports on how your blog is performing on SERPs. This will be helpful for you in the future to optimize your blog as per the reports generated from the Search Console.

To add your blog on Google Search Console, follow the given steps:

In your Blogger Dashboard, go to Settings>> Crawlers and Indexing.

Here you will see an option called Google Search Console. Clicking on it will take you to Google Search Console on a new tab.

Here, type your blog address (e.g., blogger101guide.blogspot.com) in the Domain box and click on Continue.

Since Blogger is one of the platforms of Google, it will automatically verify your ownership of the blog. Now, you are good to go with Google Search Console.

Now, your blog is fully customized and ready to go for your readers. The next thing we have to do is to learn how to create, edit, optimize, and publish the articles for our blog. So, let’s do it right now!

How to Publish Articles on Your Blog

Once your blog is ready to have its first article, it’s time to create one. Blogger offers a very clean and simple content editor that allows you to write, edit, and publish articles on your blogs.

One of the best features of Blogger Post Editor is it autosaves your content so that if anything went wrong while publishing the article, your content will be saved automatically under the Draft section. Let’s try to publish our first article on our newly created blog.

1. To add a new article, click on the New Post button that sits at the left panel of your Dashboard. You will be taken to Blogger Post Editor.

2. It is similar to the post editors provided by many other CMS. At the top, you have to enter the Post Title. Next, write your content with correct formatting as per your wish in the editor.

3. Once you are finished with the content, it’s time to start the publishing process that includes various steps to be executed.

Labels: Here you will add the niche of your content or what labels justifies your content like in our case – Blogger, Blogger Guide, Blogger 101, etc. Every label should be entered separated by a comma.

Published Time: You can leave this section as it is if you want to publish the post immediately. In case, if you want to schedule your post to be published later, you can set the date and time in this section.

Permalink: Blogger will automatically generate a permalink for your post as per your post title. However, if you want to make changes in it, you can edit it before publishing.

Location: If you want to add a location for your post, you can add it to this section or leave it as it is.

Search Description: This is one of the most important sections as per the SEO point of view. You have to summarize your post under 160 characters that will work as a meta description for your article.

Comment Options: Here you can edit comment rules for that particular post.

4. Once everything is done, click on Preview to see a preview of your post or click on Publish to publish that article on your blog.

Great! You have just published your first article on your newly created blog. That’s such a great achievement for you in the field of blogging. I really appreciate it.

This is how you will be publishing articles on your blog and engage more visitors on it. Once you think you have enough traffic on your blog, try to apply for Google AdSense. If your blog has good traffic and your blog qualifies the Google AdSense standards, your blog will be approved by Google and you are good to go to generate money from your blog.

BONUS: Tips to Make a Blog Successful on Blogger

First thing first, write original content at your blog for a better ranking in SERP. If you are using someone’s quote, give them proper credit for that.

Use a custom theme that looks attractive and suits the niche of your blog for a better user experience. =

To meet Google’s criteria for AdSense approval, add these pages on your blog – About, Privacy Policy, Disclaimer, Terms of Use, and Contact Us.

If possible, get a custom domain to build trust among your audience as well as in search engines.

Set up social profiles for your blog on Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc., and engage with your audience.

Last but not the least, try to publish articles on your blog very frequently for a longer time to increase your chances of getting success.

Here we came to the end of our step-by-step guide on how to create a blog on Blogger. In any case, if you find difficultly in grasping something or encountered an error while setting up your blog on blogger, don’t forget to put your doubts in the comment section. I’ll be pleased to help you.

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rodrigoheffner-blog · 6 years

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How To Download Hindi Songs Legitimately.

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hotspreadpage · 7 years

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How to create the perfect 404 page

Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs.

404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly.

What is a 404

Impact of 404s on SEO

What are Soft 404s

Helping your user

Reporting 404s in Google Analytics

Making it fun!

What is a 404?

A 404 is the response code that should be provided by your web server when a user attempts to access a URL that no longer exists/never existed or has been moved without any form of redirection. At a HTTP level the code is also followed by the reason phrase of ‘Not Found’.

It’s important to realize that DNS errors are a totally different kettle of fish and occur when the domain has not been registered or where DNS has been misconfigured. There is no web server to provide a response – see below:

If you’re looking to pass time or have a penchant for intellectual self-harm you may enjoy this list of HTTP status codes, where you can discover the mysterious difference between a 301 and a 308…

Impact of 404s on SEO

We can’t all be blessed with the foresight to develop a well-structured and future-proof site architecture first time around. 404s will happen – whether it’s a new site being tweaked post-launch or a full-blown migration with URL changes, directory updates and a brand spanking new favicon! In themselves, 404s aren’t an issue so long as the content has in fact been removed/deleted without an adequate replacement page.

However, if a URL has links from an external site then you should always consider a redirect to the most appropriate page, both to maintain any equity being passed but also to ensure users who click the link aren’t immediately confronted with a potentially negative experience on your site.

What are soft 404s?

Soft 404s occur when a non-existent page returns a response code other than 404 (not found) or the lesser known 410 (gone). They also happen when redirects are put in place that aren’t relevant such as lazily sending users to the homepage or where there is a gross content mismatch from the requested URL and the resulting redirect. These are often confusing for both users and search engines, and are reported within Google Search Console.

Helping the user

Creating a custom 404 page has been all the rage for a number of years, as they can provide users with a smile, useful links or something quite fun (more on this later). Most importantly, it’s crucial that you ensure your site’s 404s aren’t the end of the road for your users. Below are some handy tips for how to improve your 404 page.

Consistent branding

Don’t make your 404 page an orphan in terms of design. Ensure you retain any branding so that users are not shocked into thinking they may be on the wrong site altogether.

Explanation

Make sure you provide users with some potential reasons as to why they are seeing the error page. Stating that the page ‘no longer exists’ etc can help users to understand that the lovely yellow raincoat they expected to find hasn’t actually been replaced by a browser-based Pacman game…

Useful links

You should know which are the most popular pages or directories on your site. Ensure your 404 page includes obvious links to these above the fold so that (coupled with a fast site) users will find the disruption to their journey to be minimal.

There’s a strong chance that a user landing on a 404 page will know why they were on your site; whether for jeans, graphic design or HR software, their intent is likely set. Providing them with a quick search box may enable them to get back on track – this can be useful if you offer a very wide range of services that can’t be covered in a few links.

Reporting

Providing users with the ability to report the inconvenience can be a great way for you to action 404s immediately, especially if the button can be linked to the most common next step in a user’s journey. For example: “Report this page and get back to the shop!”

Turn it into a positive

Providing a free giveaway of a downloadable asset (by way of an apology) is a great way to turn an otherwise-disgruntled user into a lead. By providing a clear CTA and small amount of data capture, you can help to chip away at those inbound marketing goals!

Reporting 404s in Google Analytics

Reporting on 404s in Google Analytics couldn’t be easier. While in many cases your CMS will have plugins and modules that provide this service, GA can do it without much bother. The only thing you’ll need is the page title from your 404 page. In the case of Zazzle this is ‘Page not found | Zazzle Media’.

The screenshot below contains all the information needed. Simply navigate to Customization > Custom Reports > Add New within your GA console.

Title: The name of the custom report

Name: Tabs within the report (you only need one in this case)

Type: Set to Explorer

Metric Groups: Enter ‘Site Usage’ and add in Unique Page Views (to track occurrences per page) and Bounce Rate (to measure how effective your custom 404 page is).

Dimension Drilldowns: Page > Full Referrer (to track where the visit came from if external)

Filters: Include > Page Title > Exact > (your 404 page title)

Views: Select whichever views you want this on (default to all if you’re unsure)

Save and return to Customization > Custom Reports, then click the report you just made. You’ll be presented with a list of pages that match your specified criteria. Simply alter your data range to suit and then export and start mapping any redirects required.

You may wish to use Google Search Console for reporting on 404s too. These can be found under Crawl > Crawl Errors. It’s always worth running these URLs through a tool such as Screaming Frog or Sitebulb to confirm that the live URL is still producing a 404. Exporting these errors is limited to ~1000 URLs; as such, you’ll need to Export > Mark as Fixed > Wait 24hrs > Repeat.

Making a fun 404 page

Some of the best 404 pages throw caution to the wind, ignore best practice and either leverage their brand/character to comical effect or simply go all out and create something fun and interactive. Let’s face it, there is no better way to turn a bad situation (or Monday morning) into something positive than with a quick game of Space Invaders!

The below examples are just a few popular brands that have a great ‘404 game’.

Lego

It was always going to be on the cards that Lego would have something quirky up their tiny plastic sleeves, and while the page lacks ongoing links it provides a clear visual representation of the disconnect between the content you expected and what you’re getting.

Kualo

Behind every great website, there’s a great host. Kualo have taken their very cost-focused industry and made a fun and interactive game for users who happen across a 404 page.

Bit.ly

If there’s one site that has its URLs copy and pasted more than any other (and often incorrectly) it’s bit.ly. With over 1.2 billion backlinks from over 1.8 million referring domains I reckon there will be a few 404s…don’t you?

Blizzard

Ding! I’ve naturally lost count of how many times it’s given ‘Grats’ – Blizzard’s quirky 404 gives tribute to the commonly-uttered phrase seen in chat boxes across all their games.

Github

It only seems fitting that one of the geekiest corners of the internet be served with an equally geeky 404 page. Github’s page is unique because there is actually a dedicated URL for this design which has over 520 referring domains itself! Not to mention their server error page is equally as cool.

Summary

Hopefully the information detailed in this article has provided you with a great strategy to leverage your 404 page as a content marketing asset or simply to improve the experience for your user. We’d love to see any creative 404 pages you come up with.

How to create the perfect 404 page syndicated from http://ift.tt/2maPRjm

0 notes

kellykperez · 7 years

Text

How to create the perfect 404 page

404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly.

What is a 404

Impact of 404s on SEO

What are Soft 404s

Helping your user

Reporting 404s in Google Analytics

Making it fun!

What is a 404?

Impact of 404s on SEO

What are soft 404s?

Helping the user

Consistent branding

Don’t make your 404 page an orphan in terms of design. Ensure you retain any branding so that users are not shocked into thinking they may be on the wrong site altogether.

Explanation

Useful links

Reporting

Turn it into a positive

Reporting 404s in Google Analytics

The screenshot below contains all the information needed. Simply navigate to Customization > Custom Reports > Add New within your GA console.

Title: The name of the custom report

Name: Tabs within the report (you only need one in this case)

Type: Set to Explorer

Metric Groups: Enter ‘Site Usage’ and add in Unique Page Views (to track occurrences per page) and Bounce Rate (to measure how effective your custom 404 page is).

Dimension Drilldowns: Page > Full Referrer (to track where the visit came from if external)

Filters: Include > Page Title > Exact > (your 404 page title)

Views: Select whichever views you want this on (default to all if you’re unsure)

Making a fun 404 page

The below examples are just a few popular brands that have a great ‘404 game’.

Lego

Kualo

Behind every great website, there’s a great host. Kualo have taken their very cost-focused industry and made a fun and interactive game for users who happen across a 404 page.

Bit.ly

Blizzard

Ding! I’ve naturally lost count of how many times it’s given ‘Grats’ – Blizzard’s quirky 404 gives tribute to the commonly-uttered phrase seen in chat boxes across all their games.

Github

Summary

source https://searchenginewatch.com/2017/09/12/how-to-create-the-perfect-404-page/ from Rising Phoenix SEO http://risingphoenixseo.blogspot.com/2017/09/how-to-create-perfect-404-page.html

0 notes

alanajacksontx · 7 years

Text

How to create the perfect 404 page

404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly.

What is a 404

Impact of 404s on SEO

What are Soft 404s

Helping your user

Reporting 404s in Google Analytics

Making it fun!

What is a 404?

Impact of 404s on SEO

What are soft 404s?

Helping the user

Consistent branding

Don’t make your 404 page an orphan in terms of design. Ensure you retain any branding so that users are not shocked into thinking they may be on the wrong site altogether.

Explanation

Useful links

Reporting

Turn it into a positive

Reporting 404s in Google Analytics

The screenshot below contains all the information needed. Simply navigate to Customization > Custom Reports > Add New within your GA console.

Title: The name of the custom report

Name: Tabs within the report (you only need one in this case)

Type: Set to Explorer

Metric Groups: Enter ‘Site Usage’ and add in Unique Page Views (to track occurrences per page) and Bounce Rate (to measure how effective your custom 404 page is).

Dimension Drilldowns: Page > Full Referrer (to track where the visit came from if external)

Filters: Include > Page Title > Exact > (your 404 page title)

Views: Select whichever views you want this on (default to all if you’re unsure)

Making a fun 404 page

The below examples are just a few popular brands that have a great ‘404 game’.

Lego

Kualo

Behind every great website, there’s a great host. Kualo have taken their very cost-focused industry and made a fun and interactive game for users who happen across a 404 page.

Bit.ly

Blizzard

Ding! I’ve naturally lost count of how many times it’s given ‘Grats’ – Blizzard’s quirky 404 gives tribute to the commonly-uttered phrase seen in chat boxes across all their games.

Github

Summary

from IM Tips And Tricks https://searchenginewatch.com/2017/09/12/how-to-create-the-perfect-404-page/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/165257736380

0 notes

sheilalmartinia · 7 years

Text

How to create the perfect 404 page

404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly.

What is a 404

Impact of 404s on SEO

What are Soft 404s

Helping your user

Reporting 404s in Google Analytics

Making it fun!

What is a 404?

Impact of 404s on SEO

What are soft 404s?

Helping the user

Consistent branding

Don’t make your 404 page an orphan in terms of design. Ensure you retain any branding so that users are not shocked into thinking they may be on the wrong site altogether.

Explanation

Useful links

Reporting

Turn it into a positive

Reporting 404s in Google Analytics

The screenshot below contains all the information needed. Simply navigate to Customization > Custom Reports > Add New within your GA console.

Title: The name of the custom report

Name: Tabs within the report (you only need one in this case)

Type: Set to Explorer

Metric Groups: Enter ‘Site Usage’ and add in Unique Page Views (to track occurrences per page) and Bounce Rate (to measure how effective your custom 404 page is).

Dimension Drilldowns: Page > Full Referrer (to track where the visit came from if external)

Filters: Include > Page Title > Exact > (your 404 page title)

Views: Select whichever views you want this on (default to all if you’re unsure)

Making a fun 404 page

The below examples are just a few popular brands that have a great ‘404 game’.

Lego

Kualo

Behind every great website, there’s a great host. Kualo have taken their very cost-focused industry and made a fun and interactive game for users who happen across a 404 page.

Bit.ly

Blizzard

Ding! I’ve naturally lost count of how many times it’s given ‘Grats’ – Blizzard’s quirky 404 gives tribute to the commonly-uttered phrase seen in chat boxes across all their games.

Github

Summary

from Search Engine Watch https://searchenginewatch.com/2017/09/12/how-to-create-the-perfect-404-page/

0 notes

bookerluke285-blog · 7 years

Text

The Advantages Of Purchasing Products Online.

Some people appear to assume that the main reason so many buyers acquire professional clothes is due to the tension in our culture to appear at the elevation of fashion trend. Your internet site's data source is actually the best important part of your regional on the internet directory site company. There is a huge open factory shop area on one flooring with a great selection from alright ceramic as well as white ceramic. The Hartford (): Acquire quotes three ways-through internet agent locator, through requesting quote by means of Talk To Us area, or through experiencing a monetary companion's Internet site. Favicon - adjustable signs that are presented next to the web addresses, in the web system pubs. Três outlet pone a vuestra disposición estos divertidos y versátiles vinilos adhesivos de ferm living con los que podréis cambiar el appeal de cualquier estancia en cuestión de minutos. The Picture Garage is actually specialist on picture retouching and also altering the settlement from photos. The greatest aspect of buying online for Carhartt apparel is actually that you'll have a convenient knowledge. A ton of our team are worried concerning the identity burglary when find out about on the web buying. Some simply spot images so you can see the contents before you arrive at the public auction, however some promotion online bidding too. Always remember concerning the various on-line competitions and also online lucky pulls that you can take part in without getting out of the house.

By keeping a fresh and also creative website page, you have a much better opportunity from creating a feeling on possible clients without even speaking along with them. My viewpoint on this currently is that if you are actually mosting likely to make money marketing a big ticket item, you ought to anticipate the majority of your earnings stemming from your private sales. The only essential need necessary to become able to shop online is internet gain access to. Big W apparel offers sympathize all the women which like purchasing, there is actually not a single woman on the planet hates shopping. I also acquired a tryptcih (three paints in a series) through Dion Florence Jones for $120 in a Melbourne (Victoria, Australia) op shop which sold a full week later on in Indonesia for $10,000 on Ebay! The greatest pointer I can easily offer you for succeeding at developing clothing online and afterwards marketing all of them for an earnings would certainly be actually to be innovative, and also layout as long as you can. The White Stream Fly Outlet pole also has an unique appeal because of all these construction approaches. In some cases that might take some analysis online just before you locate the ideal present, but this deserves saving you the worry from crowded establishments, rude customers, and even insulting sales people. Inning accordance with analysis estimations, it is actually discovered that shopping online over the final pair of years has actually boosted through virtually 40%. This is actually one more large reason considerable amounts of individuals are actually performing clothes going shopping online these days. You create http://escolherfit.pt/eco-slim-gotas-forum-opinioes-testemunhos tons of virtues as well as offer audio insight concerning the cautions to have when shopping online. Shopping online is actually simple, exciting as well as secure and also has for numerous replaced the Sunday mid-day window shopping at the email. You should possess a web site along with your ebay shop to hugely increase purchases. Regardless of what kind of service you are operating, every company coming from floral outlets, to style purchases, to dining establishments need a websites. Firstly when you walk in to an op outlet have a fast perambulate in order to get the feeling from the spot.

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speaklife1 · 7 years

Text

#gallery-0-5 { margin: auto; } #gallery-0-5 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-0-5 img { border: 2px solid #cfcfcf; } #gallery-0-5 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */

Blue Wooden Floor Background

Grungy Texture Background

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Instruction: Plug into an acceptable power socket, the evening gentle will activate Robotically at dusk and switch off at dawn

Working Principle: When it’s within the evening or the ambient gentle isn’t very bright, the dusk to morning time sensor cannot sense sufficient gentle, then the evening gentle will activate Robotically.

Notes: 1. The evening gentle is more appropriate for use in the toilet, hallway and bathroom. If you need a bright blue evening gentle, we propose you select ASIN B01FHPBU6K 2. The evening gentle isn’t too bright, now not too dim either. for such a lot of other people, it’ll be adequate. If you need dim evening gentle, we do not counsel you select this one

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Caution:: 1. Stay your hand dry while you plug in 2. The evening gentle isn’t water-resistant; please steer clear of the usage of it within the prime moisture space. 3. Stay out of the succeed in of kids and pets. Energy saving design, Power:zero.5W. 12hrs Every day, most effective use 2.2 Kwh per year. Never want to replace the bulb With dusk to morning time sensor, Robotically transfer on at dusk and stale at morning time. No transfer button. Get monetary savings , The standard lifespan may also be 10000H Non-polarized & Offset Prongs, the nightlights do not block the second one outlet at the wall It emit Comfortable blue glow, simply correct quantity of sunshine. now not too bright, now not too dim, best possible for toilet, hallway and bathroom. [amz_corss_sell asin=”B01LYBR1T1″]

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amacoupo-blog · 7 years

Text

Getting From A Google Rating Of 88 To 100

http://amacoupo.com/getting-from-a-google-rating-of-88-to-100/

Valued Reader,

Page Title Also Known As a Blog’s H1 Header – This is the Blog title and it should not exceed 60 characters, which is the maximum accepted by all major search engines. However, it comes highly recommended to keep it at around 55 characters. Your Site Title (H1 Header) must be specific and target Short Tail Keywords, perhaps around 3 will be suggestible. Make your title easy to remember and target a specific need within your niche. But more importantly, remember to offer a solution within your content.

Post Titles Also Known As a Blog’s H2 Headers – Each Blog Post title must be an H2 header, and this is where one must target the Long Tail Keywords. Normally around 3 keywords used in conjunction to make up a striking title. Remember that neither your site nor post title must be of promotional nature, but rather informative pointing at what to expect.

Meta Description – A Blog’s Meta Description must contain the best description of what the Blog is about. Tell your visitor what to expect, and what kind of content they will have access to. The Meta Description must not exceed 160 characters, but as with the Site Title a lesser amount is suggested. Keep the Meta Description at around 155 characters to be safe.

Meta Keywords – This is where it gets a little more interesting, because Meta Keywords are no longer accepted by Google. In fact, the presence of Meta Keywords will reduce your Google Rating considerably.

Broken Links – You should frequently check on broken links within the in page URLs. These are post, page and comment links. Which is also why a spam blocker is important to your Blog, and the best way to do that is with a spam blocking plugin.

Underscores In Links – Underscores in links can also be referred to as unfriendly S.E.O characters in your In Page URLs. These include any special characters you have to enter by using the shift key on your keyboard. Always ensure that both page and post URLs do not contain any of these special characters.

Inline C.S.S Styles – Inline C.S.S Styles are found within the HTML code of images. Now there are thousands of sites on the internet where you can download high quality royalty free images. (Just search your browser for the search phrase “royalty free images”) My research have shown that these Inline C.S.S Styles, are less common in images from actual cameras. Designer or edited images however, seldom does not have Inline C.S.S. Styles and that is where you need to use a little more caution. But there’s another “trick” with Inline C.S.S Styles.

When an image contains Inline C.S.S Styles, and is used as a featured Image to a Blog Post then it will not interfere with the site’s Google Rating. When using such images as Header or Background images and that is when the site’s Google rating will be affected.

Favicon – Having a favicon alone can boost a Blog’s Google rating with 10 – 15%. A favicon is generally an image of preferably 200 x 200 pixels. A good Logo works well, and this is also the image that will be used should you decide to create an App. For example, when you open WordPress, the tiny blue “W” appear in the window tab to the top. That is the site favicon and when there is no favicon it will normally display as a tiny page image with a folded corner.

WWW Redirection – The www section of your site’s link must redirect to the primary domain. In other words the URLs will be http: // www (dot) Your Blog Domain (dot) com, and just http: // Your Blog Domain (dot) com. Both these URLs must redirect to the Blog’s Primary Domain.

Now once a site meet with the 23 from 25 requirements, it will have reached a Google Rating of 88% and there are only two requirements left. You can view the requirement compliance with a tool I use called “Small S.E.O Tools”, you may want to search your browser for this one and use the S.E.O Score Checker. From there you simply do a little editing and ensure your Blog comply with the 23 requirements.

The last 12% to a Google rating of 100% is made up from Domain and Page Authority. Increasing a site’s Domain and Page Authority requires a lot of useful content, but more importantly it requires time. Time is the only secret ingredient of success, because time is what builds knowledge.

Domain Authority – Domain Authority can be increased by ensuring all pages and posts consist of content above 1000 words, kept to a maximum of 2000 words. Google loves fresh interesting content, which is why Blogging is more preferred among successful affiliate marketers. Try including your Anchor Text within your page and post content. Anchor text is the text that your visitor will be more likely to enter in their browser to search for a specific product or information.

Page Authority – Page Authority will increase by the presence of comments and high quality back-links. Which is why it comes highly recommended to ensure that comments will require to be reviewed by the webmaster first. Spam blocking plugins normally do this automatically.

A manual way to ensure high quality back links, is to physically test each email address and URL shared by the visitor’s comment. You must never just blindly welcome all comments, it can do more harm than good. If either of these links don’t work, then that will just be another broken link pointing to your Blog and decrease the Google Rating.

Best to also be using an S.E.O plugin like “All in One S.E.O Pack” which can easily be installed from inside the Blog c-Panel. Plugins are some of the best tools to rank fast. Cloak affiliate links and much more. Affiliate Links can be cloaked to point back to the Blog Primary Domain.

That way sites like Facebook will not Flag, Block or Ban the link you share in your posts. But that is a topic for another time.

Wishing You Prosperity,

Source by Deon Christie

#AffiliateWebsite

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hotspreadpage · 7 years

Text

How to create the perfect 404 page

404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly.

What is a 404

Impact of 404s on SEO

What are Soft 404s

Helping your user

Reporting 404s in Google Analytics

Making it fun!

What is a 404?

Impact of 404s on SEO

What are soft 404s?

Helping the user

Consistent branding

Don’t make your 404 page an orphan in terms of design. Ensure you retain any branding so that users are not shocked into thinking they may be on the wrong site altogether.

Explanation

Useful links

Reporting

Turn it into a positive

Reporting 404s in Google Analytics

The screenshot below contains all the information needed. Simply navigate to Customization > Custom Reports > Add New within your GA console.

Title: The name of the custom report

Name: Tabs within the report (you only need one in this case)

Type: Set to Explorer

Metric Groups: Enter ‘Site Usage’ and add in Unique Page Views (to track occurrences per page) and Bounce Rate (to measure how effective your custom 404 page is).

Dimension Drilldowns: Page > Full Referrer (to track where the visit came from if external)

Filters: Include > Page Title > Exact > (your 404 page title)

Views: Select whichever views you want this on (default to all if you’re unsure)

Making a fun 404 page

The below examples are just a few popular brands that have a great ‘404 game’.

Lego

Kualo

Behind every great website, there’s a great host. Kualo have taken their very cost-focused industry and made a fun and interactive game for users who happen across a 404 page.

Bit.ly

Blizzard

Ding! I’ve naturally lost count of how many times it’s given ‘Grats’ – Blizzard’s quirky 404 gives tribute to the commonly-uttered phrase seen in chat boxes across all their games.

Github

Summary

How to create the perfect 404 page syndicated from http://ift.tt/2maPRjm

0 notes