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robynlevydesigns-blog · 5 years

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D&AD - Outcome, Submission and what would be different next time

Overall

Heinz Ketchup represents 150 years of fun. This all starts with the bottle. We all know and love the ritual of getting to grips with our favourite sauce.This may be to pat it, bang it, shake it or these days squeeze it - getting the ketchup out is half the fun. This is about showing your individuality, style and personal expression and everyone has their own way to do it - just like dancing.

At 150 its time to celebrate 2019 style with a sharable campaign driven by a social media challenge #ketchit. This campaign uses ketchup, dance and self-expression and gives the public a chance to take part and share. The campaign is three fold; Throw it - Ketch it - Pass it.

The concept is that a person is thrown the ketchup bottle,

they then ‘ketch’ (a ketchup inspired dance move) and then pass it along to the next person.

Instagram implementation - how it works

Instagram is the fastest growing social media platform and is key to exposing a younger generation to the product. It has become a way of life to share every moment, to be proud of their individuality and as a way to show support.

The Heinz Instagram will feature their own daily stories, saved stories and posts showing curated content and linking to users own creations, while ‘how-to’ instructional movies can offer a little help. All supported by the #ketchit. Together with poster, billboard and an online campaign. Every story made by Heinz will end on the white page of the Heinz tagline ‘It has to be Heinz’ and logo.

How do you do the ketch? That’s easy just follow the experts and then have a go yourself. This challenge will start an intern- national viral wave of user generated content and sharing, all of course featuring the product and giving customers a chance

to take part and express their own love of Heinz Ketchup.

Incentive/ Poster Advertisements

To add incentive to join this viral craze for Heinz’s 150th birthday there will be prizes to win for the most liked Instagram posts of peoples self expressive ketching, of course using the #ketchit, there will be several birthday presents up for grabs.

300 limited addition extra sized, personalised Heinz Tomato Ketchup bottles, celebrating the past 150 years and the next 150 to come.

150 Heinz ketchup red bicycles for 150 years of great taste.

75 VIP tickets to the hit summer festivals around the world so you can show off your best ketching moves in honour of Heinz’s famous 75 varieties.

Alternaive/ shortened description:

Heinz Ketchup has been a constant favourite with consumers. As Heinz celebrates 150 years, its time for Ketchup to be the star of the dish. The fun begins with our personal rituals for pouring out the sauce, some pat it, bang it, shake it or squeeze it. This process highlights our individual style - just like dancing. This shareable international campaign concept powered via Instagram, the fastest growing social platform, would celebrate Heinz's 150th birthday. It is a three-fold campaign; Throw it - Ketch it - Pass it. The campaign would entail a Heinz Ketchup bottle being thrown to you, you would then 'ketch' (a ketchup inspired dance), before passing it onto the next person. As this is a social media campaign there are many elements of the platform used, totalling 6 differing parts of video. A mixture of studio curated shots of models 'ketching' and nine 'how to' demonstration sliding posts would appear on the Heinz homepage, showing Heinz’s own designed 'ketching' moves (for those not wanting to freestyle). There are 4 story videos which would be both daily and saved. A montage of models 'ketching', separating the three parts, the product being passed on and another with a scrolling list showing the 9 Heinz moves, letting the list be screenshot and the user to ketch the generated move. This campaign would be reliant on Heinz users partaking and sharing their own posts and Instagram stories, with the ‘#ketchit', all encouraged through the use of multi generational appealing incentives of three tier prizes. The number of prizes available on each tier link back to the brand, with numbers 75 (the varieties), 150 (age) and 300 (150 years presently and another 150 to come).

If I was to complete this project again, I would make myself commit to the concept of an integrated 360 campaign sooner. It is a kind of campaign which will only grow in years to come. Heinz did not previously use the format of Instagram to its advantage - it has been a project that has taught me that you can push the boundaries of what a particular brand/client would expect, that sometimes a surprise is a good thing. I would have also like to have spent less time planning and research and more making, theres no end to the different types of videos that could be made for a campaign like this.

I would have also liked to have explored mixing small signage animation drawings to Heinz own videos helping to make them look less corporate and more on theme of a family friendly brand. I am afraid this campaign mainly targets young adults and I feel as though these kind of animation touches would have helped bridge the gap on either end.

#practice #context #d&ad

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arplis · 4 years

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Arplis - News: Why Are Millennials Having Less Sex?

The rise of dating and hook-up apps means that access to sex has never been easierat least in theory. Although other singles are now never more than a right-swipe away, and sex positivity means that many of us feel more comfortable exploring our sexualityresearch suggests that millennials are getting down and dirty far less frequently than you might expect. In fact, in what The Atlantic termed a sex recession, young adults are now having far less sex than prior generations.

Calling this a recession is perhaps apt. After all, many millennials came of age not long before or during the financial crisis, and it seems that economic uncertainty has had an unwelcome impact on our sex lives. More millennials are still living with their parents than any other comparable generation within the last century, as CBS News reportedand if theres anything sure to put a dampener on keeping your most recent date up all night, its knowing that mom and dad are just next door.

Millennials have grown up in a culture and dating climate that is very different from that of their parents generation, psychotherapist Toni Coleman explained. Due to economic concerns that stem from the great recession, college debt, and wages that havent kept up with inflation, millennials are living at home with their parents until much later than the generation before them. They dont have the same autonomy, are restrained by limited income, and are working longer hours, often in high stress jobs just to cover expenses and debt.

More millennials are still living with their parents than any other comparable generation within the last centuryand if theres anything sure to put a dampener on keeping your most recent date up all night, its knowing that mom and dad are just next door.

Financial instability and the concurrent rise of the hustle culture also means that millennials could simply be too stressed out to have sex. With many of us working long hours, taking on side-hustles, or working in the gig economy, burnout is at endemic levels, as The Guardian reported. With studies suggesting that high levels of self-reported stress tend to be linked to lower levels of sexual activity, its easy to see that millennials could simply be too burned out for bedroom antics.

But dig a bit deeper and its clearer that the reasons are much more myriad than simply being overworked and out of pocket. Young people are choosing to settle down much later than their parents generation, and some simple sex statistics show that being single almost guarantees a reduction in sexual activity. In fact, 21 percent of single people report not having had sex at all in the last year, compared to just 9 percent of married individuals.

With many of us working long hours, taking on side-hustles, or working in the gig economy, burnout is at endemic levels.

For some, the choice not to get married is an empowering one. As women continue to have increasingly impressive careers, our reliance on coupling-up decreases, and we have less incentive to settle down young. But there is also an argument that millennials might be being a bit too picky. Although online dating gives us a plethora of opportunities to meet people, we rarely capitalize on them, with only onein 500 matches leading to an exchange of phone numbers, according to Hinge data. Expert Jean Twenge, who has conducted field-defining research into millennial sex habits has pointed to online dating as a cause for our declining bedroom antics, pointing out that the appearance-focused nature of apps like Tinder and Bumble mean that a significant proportion of users are missing out on making connections, whilst others are writing off people they might have considered in real life.

Online dating has led to greater safety issues, and issues with comfort and trust due to concern that the person you have connected with is also connecting with others at the same time, Coleman explained. There is no question that social media places a focus on looks and outward signs of success and attractiveness. It doesnt support people in getting to know someone slowly, over a period of time, often first as friendsall of which help to seed long-term relationships.

Although online dating gives us a plethora of opportunities to meet people, we rarely capitalize on them, with only onein 500 matches leading to an exchange of phone numbers, according to Hinge data.

Staying behind our screen when dating is also part of a broader trend. As young people increasingly socialize via their devices, we have less opportunities to go out and meet people. Rather than enabling hook-up culture, it is possible that our digital society has made us simply all choose to stay home scrolling instead. One UK study suggested that young people now spend over a third of their leisure time online, leaving us less time for the kind of face-to-face intimacy required to kickstart sexual activity.

And yet, there are some positive potential reasons why millennials are having less sex. The #metoo movemement has had a significant impact on how we view sex and consent. Research suggests that since the movement, men are more afraid of engaging in sexual coercion and unwanted sexual attention, whilst conversations about how women can feel more empowered to say no to sex are becoming more commonplace. Women are also masturbating more, per The Atlantic, which, although perhaps a necessary side-effect of low sex rates, is also an important way of exploring personal sexuality and guaranteeing a satisfying experience.

Although many of the reasons for declining sex rates may be concerning, they are also deeply complex, reflecting a generation with nuanced social, sexual, and financial needs.

Sex is an important form of self-expression, contributes to our happiness, and helps us bond with our partnersand whats more, its fun! It seems that millennials could be missing out on a number of health and social benefits, but the story behind our dwindling sex lives is much more complicated. Although many of the reasons for declining sex rates may be concerning, they are also deeply complex, reflecting a generation with nuanced social, sexual, and financial needs. It seems that our lack of intimacy may say less about millennials themselves than it does about the world in which they live.

The post Why Are Millennials Having Less Sex? appeared first on The Everygirl.

Arplis - News source https://arplis.com/blogs/news/why-are-millennials-having-less-sex

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asmnydonlyjb-blog · 5 years

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Final Words

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igniqanauwo-blog · 5 years

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Get This Briefing

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Conclusion

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vcfrialqa-blog · 5 years

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What Does Free Instagram Followers Mean?

As outlined highly developed than, these likes and buddies function the wave of the person or even the model upon social media. The more buddies you may have, the greater popular the brand is. Staying a fearless officer usually means that you are a high potential BOSS that's aspiring For additional and that You mostly opt for your religion higher than dread. By pretentiousness of collaborations, I have been in the point to cross-advertise free followers on instagram like many bloggers or manufacturers that I desirability come to an understanding my manufacturer which has genuinely aided enhance my following. higher than time, more people is going to be going to your website and may be extra most likely to check out your Instagram account far too.

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youtube

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My View About

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Reference

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hxfixqeyhkkr-blog · 5 years

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5 Simple Techniques For More Followers On Instagram Free

As outlined highly developed than, these likes and followers perform the appreciation of the person or even the model upon social media. The more associates you may have, the greater popular the brand is. Staying a fearless governor usually means that you are a tall potential BOSS that's aspiring For supplementary and that You mostly opt for your religion on top of dread. By artifice of collaborations, I have been in the slope to cross-advertise get followers on instagram for free when many bloggers or manufacturers that I sense concur my manufacturer which has genuinely aided enhance my following. higher than time, more people is going to be going to your website and may be further most likely to check out your Instagram account far and wide too.

How To Get Free Followers On Instagram

youtube

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Firstly,New One Briefing

And finally, I pay incite close attention into the modifications to your platform. Utilizing other capabilities gone bank account highlights and knowledge the adjustments to your algorithm assisted me tote up also. Currently subconscious a brave supervisor implies that you are a large potential BOSS which is aspiring For extra Which You usually opt for your faith more or less worry. Even if your enterprise isn't area-precise, you may desire to tag your site. One example is, you may desire to tag your area should youre putting happening from a convention. Web site: The sole spot upon Instagram where you can incorporate a clickable website belong to (aside from calls to measure in ads). Not all Apps are genuine and genuine, thus its generally better to create a truthful psychiatry previously you acquire it put in on the device. Also, by no means fall entice for your paid Edition Applications, which will not tone real and feature no assessments. At some point, I done due to the fact I didnt need it anymore. Unfortunately, Instagress along subsequently other apps to raise Instagram cronies generally free followers on instagram get shut down. And a number of people who rely upon them might acquire their sum Instagram account shut down. like they are clever to feat categorically well, the misfortune just isnt worthwhile. It can be human natural world to pick to slot in, but upon Instagram, you infatuation to stand out. Indian drink brand publish Frooti has produced this kind of a novel visual guidance fashion, It is essentially speedily recognizable all period a consumer sees a Frooti publicize within their newsfeed. test it out. Should you be upon radio and TV, dispatch persons to use your hashtag. enhance on the web and offline campaigns by making distinct It truly is mentioned in your new social profiles, on your site, and later than your electronic mail blasts. pull off not just hope persons will look it.

Summary

Often create use of your posts to question associates to allocation their written content along later than you. create sure you come up with the money for them taking into consideration an incentive for perform this, however get followers on instagram for free bearing in mind in force an Instagram Competitors or giveaway. You can categorically curate their posts by inquiring them to use your branded hashtag. The key reason why Foundr has a lot of genuine cronies upon Instagram is because men and women can hope a regularly substantial volume of vibes from us. They pull off that on Instagram, we manufacture a certain type of put up, Which trust is what keeps them returning For additional. Think more or less things such as: How are folks about to discover your information? What hashtags have you been gonna use? If an individual searches one of such hashtags and finds your posts, are they going to be intrigued more than tolerable to click upon via to your account, or will they be let by the side of that theres no correlation in the middle of your post help the hashtag.

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igsojisbuuta-blog · 5 years

Text

Hw Much You Need To Expect You’lloPay For A Good Gain Instagram Followers Free

As outlined progressive than, these likes and partners con the response of the person or even the model upon social media. The more buddies you may have, the greater popular the brand is. Staying a brave commissioner usually means that you are a high potential BOSS that's aspiring For additional and that You mostly opt for your religion greater than dread. By quirk of collaborations, I have been in the turn to cross-advertise free instagram followers taking into account many bloggers or manufacturers that I prudence get along with my manufacturer which has genuinely aided go forward my following. exceeding time, more people is going to be going to your website and may be extra most likely to check out your Instagram account far afield too.

How To Get Free Followers On Instagram

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Gt This eBriefing

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Conclusion

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we-johnnygonzalez-blog · 5 years

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Do Businesses Really Use Google My Business Posts? A Case Study

Posted by Ben_Fisher

Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence.

As long as your local business meets Google’s guidelines, your Google My Business profile can help give your company FREE exposure on Google’s search engine. Not only can potential customers quickly see your business’ name, address and phone number, but they can also see photos of your business, read online reviews, find a description about your company, complete a transaction (like book an appointment) and see other information that grabs a searcher’s attention — all without them even visiting your website. That’s pretty powerful stuff!

Google My Business helps with local rankings

Not only is your GMB Profile easily visible to potential customers when they search on Google, but Google My Business is also a key Google local ranking factor. In fact, according to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings. Google My Business signals had a significant increase in ranking importance between 2017 and 2018 — rising from 19% to 25%.

Claiming your Google My Business profile is your first step to local optimization — but many people mistakenly think that just claiming your Google My Business profile is enough. However, optimizing your Google My Business profile and frequently logging into your Google My Business dashboard to make sure that no unwanted updates have been made to your profile is vital to improving your rankings and ensuring the integrity of your business profile’s accuracy.

Google My Business features that make your profile ROCK!

Google offers a variety of ways to optimize and enhance your Google My Business profile. You can add photos, videos, business hours, a description of your company, frequently asked questions and answers, communicate with customers via messages, allow customers to book appointments, respond to online reviews and more.

One of the most powerful ways to grab a searcher’s attention is by creating Google My Business Posts. GMB Posts are almost like mini-ads for your company, products, or services.

Google offers a variety of posts you can create to promote your business:

What's New

Event

Offer

Product

Posts also allow you to include a call to action (CTA) so you can better control what the visitor does after they view your post — creating the ultimate marketing experience. Current CTAs are:

Book

Order Online

Buy

Learn More

Get Offer

Call Now

Posts use a combination of images, text and a CTA to creatively show your message to potential customers. A Post shows in your GMB profile when someone searches for your business’ name on Google or views your business’ Google My Business profile on Google Maps.

Once you create a Post, you can even share it on your social media channels to get extra exposure.

Despite the name, Google My Business Posts are not actual social media posts. Typically the first 100 characters of the post are what shows up on screen (the rest is cut off and must be clicked on to be seen), so make sure the most important words are at the beginning of your post. Don’t use hashtags — they’re meaningless. It’s best if you can create new posts every seven days or so.

Google My Business Posts are a great way to show off your business in a unique way at the exact time when a searcher is looking at your business online.

But there’s a long-standing question: Are businesses actually creating GMB Posts to get their message across to potential customers? Let’s find out...

The big question: Are businesses actively using Google My Business Posts?

There has been a lot of discussion in the SEO industry about Google My Business Posts and their value: Do they help with SEO rankings? How effective are they? Do posts garner engagement? Does where the Posts appear on your GMB profile matter? How often should you post? Should you even create Google My Business Posts at all? Lots of questions, right?

As industry experts look at all of these angles, what do average, everyday business owners actually do when it comes to GMB Posts? Are real businesses creating posts? I set out to find the answer to this question using real data. Here are the details.

Google My Business Post case study: Just the facts

When I set out to discover if businesses were actively using GMB Posts for their companies’ Google My Business profiles, I first wanted to make sure I looked at data in competitive industries and markets. So I looked at a total of 2,000 Google My Business profiles that comprised the top 20 results in the Local Finder. I searched for highly competitive keyword phrases in the top ten cities (based on population density, according to Wikipedia.)

For this case study, I also chose to look at service type businesses.

Here are the results.

Cities:

New York, Los Angeles, Chicago, Philadelphia, Dallas, San Jose, San Francisco, Washington DC, Houston, and Boston.

Keywords:

real estate agent, mortgage, travel agency, insurance or insurance agents, dentist, plastic surgeon, personal injury lawyer, plumber, veterinarian or vet, and locksmith

Surprise! Out of the industries researched, Personal Injury Lawyers and Locksmiths posted the most often.

For the case study, I looked at the following:

How many businesses had an active Google My Business Post (i.e. have posted in the last seven days)

How many had previously made at least one post

How many have never created a post

Do businesses create Google My Business Posts?

Based on the businesses, cities, and keywords researched, I discovered that more than half of the businesses are actively creating Posts or have created Google My Business Posts in the past.

17.5% of businesses had an active post in the last 7 days

42.1% of businesses had previously made at least one post

40.4% have never created a post

Highlight: A total of 59.60% of businesses have posted a Google My Business Post on their Google My Business profile.

NOTE: If you want to look at the raw numbers, you can check out the research document that outlines all the raw data. (NOTE: Credit for the research spreadsheet template I used and inspiration to do this case study goes to SEO expert Phil Rozek.)

Do searchers engage with Google My Business Posts?

If a business takes the time to create Google My Business Posts, do searchers and potential customers actually take the time to look at your posts? And most importantly, do they take action and engage with your posts?

This chart represents nine random clients, their total post views over a 28-day period, and the corresponding total direct/branded impressions on their Google My Business profiles. When we look at the total number of direct/branded views alongside the number of views posts received, the number of views for posts appears to be higher. This means that a single user is more than likely viewing multiple posts.

This means that if you take the time to create a GMB Post and your marketing message is meaningful, you have a high chance of converting a potential searcher into a customer — or at least someone who is going to take the time to look at your marketing message. (How awesome is that?)

Do searchers click on Google My Business Posts?

So your GMB Posts show up in your Knowledge Panel when someone searches for your business on Google and Google Maps, but do searchers actually click on your post to read more?

When we evaluated the various industry post views to their total direct/branded search views, on average the post is clicked on almost 100% of the time!

Google My Business insights

When you log in to your Google My Business dashboard you can see firsthand how well your Posts are doing. Below is a side-by-side image of a business’ post views and their direct search impressions. By checking your GMB insights, you can find out how well your Google My Business posts are performing for your business!

GMB Posts are worth it

After looking at 2,000 GMB profiles, I discovered a lot of things. One thing is for sure. It's hard to tell on a week-by-week basis how many companies are using GMB Posts because posts “go dark” every seven business days (unless the Post is an event post with a start and end date.)

Also, Google recently moved Posts from the top of the Google My Business profile towards the bottom, so they don’t stand out as much as they did just a few months ago. This may mean that there’s less incentive for businesses to create posts.

However, what this case study does show us is that businesses that are in a competitive location and industry should use Google My Business optimizing strategies and features like posts if they want to get an edge on their competition.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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tracisimpson · 5 years

Text

Do Businesses Really Use Google My Business Posts? A Case Study

Posted by Ben_Fisher

Google My Business helps with local rankings

Google My Business features that make your profile ROCK!

One of the most powerful ways to grab a searcher’s attention is by creating Google My Business Posts. GMB Posts are almost like mini-ads for your company, products, or services.

Google offers a variety of posts you can create to promote your business:

What's New

Event

Offer

Product

Posts also allow you to include a call to action (CTA) so you can better control what the visitor does after they view your post — creating the ultimate marketing experience. Current CTAs are:

Book

Order Online

Buy

Learn More

Get Offer

Call Now

Once you create a Post, you can even share it on your social media channels to get extra exposure.

Google My Business Posts are a great way to show off your business in a unique way at the exact time when a searcher is looking at your business online.

But there’s a long-standing question: Are businesses actually creating GMB Posts to get their message across to potential customers? Let’s find out...

The big question: Are businesses actively using Google My Business Posts?

Google My Business Post case study: Just the facts

For this case study, I also chose to look at service type businesses.

Here are the results.

Cities:

New York, Los Angeles, Chicago, Philadelphia, Dallas, San Jose, San Francisco, Washington DC, Houston, and Boston.

Keywords:

real estate agent, mortgage, travel agency, insurance or insurance agents, dentist, plastic surgeon, personal injury lawyer, plumber, veterinarian or vet, and locksmith

Surprise! Out of the industries researched, Personal Injury Lawyers and Locksmiths posted the most often.

For the case study, I looked at the following:

How many businesses had an active Google My Business Post (i.e. have posted in the last seven days)

How many had previously made at least one post

How many have never created a post

Do businesses create Google My Business Posts?

Based on the businesses, cities, and keywords researched, I discovered that more than half of the businesses are actively creating Posts or have created Google My Business Posts in the past.

17.5% of businesses had an active post in the last 7 days

42.1% of businesses had previously made at least one post

40.4% have never created a post

Highlight: A total of 59.60% of businesses have posted a Google My Business Post on their Google My Business profile.

Do searchers engage with Google My Business Posts?

Do searchers click on Google My Business Posts?

So your GMB Posts show up in your Knowledge Panel when someone searches for your business on Google and Google Maps, but do searchers actually click on your post to read more?

When we evaluated the various industry post views to their total direct/branded search views, on average the post is clicked on almost 100% of the time!

Google My Business insights

GMB Posts are worth it

#The Moz Blog Blogger

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holmescorya · 5 years

Text

Do Businesses Really Use Google My Business Posts? A Case Study

Posted by Ben_Fisher

Google My Business helps with local rankings

Google My Business features that make your profile ROCK!

One of the most powerful ways to grab a searcher’s attention is by creating Google My Business Posts. GMB Posts are almost like mini-ads for your company, products, or services.

Google offers a variety of posts you can create to promote your business:

What's New

Event

Offer

Product

Posts also allow you to include a call to action (CTA) so you can better control what the visitor does after they view your post — creating the ultimate marketing experience. Current CTAs are:

Book

Order Online

Buy

Learn More

Get Offer

Call Now

Once you create a Post, you can even share it on your social media channels to get extra exposure.

Google My Business Posts are a great way to show off your business in a unique way at the exact time when a searcher is looking at your business online.

But there’s a long-standing question: Are businesses actually creating GMB Posts to get their message across to potential customers? Let’s find out...

The big question: Are businesses actively using Google My Business Posts?

Google My Business Post case study: Just the facts

For this case study, I also chose to look at service type businesses.

Here are the results.

Cities:

New York, Los Angeles, Chicago, Philadelphia, Dallas, San Jose, San Francisco, Washington DC, Houston, and Boston.

Keywords:

real estate agent, mortgage, travel agency, insurance or insurance agents, dentist, plastic surgeon, personal injury lawyer, plumber, veterinarian or vet, and locksmith

Surprise! Out of the industries researched, Personal Injury Lawyers and Locksmiths posted the most often.

For the case study, I looked at the following:

How many businesses had an active Google My Business Post (i.e. have posted in the last seven days)

How many had previously made at least one post

How many have never created a post

Do businesses create Google My Business Posts?

Based on the businesses, cities, and keywords researched, I discovered that more than half of the businesses are actively creating Posts or have created Google My Business Posts in the past.

17.5% of businesses had an active post in the last 7 days

42.1% of businesses had previously made at least one post

40.4% have never created a post

Highlight: A total of 59.60% of businesses have posted a Google My Business Post on their Google My Business profile.

Do searchers engage with Google My Business Posts?

Do searchers click on Google My Business Posts?

So your GMB Posts show up in your Knowledge Panel when someone searches for your business on Google and Google Maps, but do searchers actually click on your post to read more?

When we evaluated the various industry post views to their total direct/branded search views, on average the post is clicked on almost 100% of the time!

Google My Business insights

GMB Posts are worth it

0 notes

donaldhurst43106 · 5 years

Text

Do Businesses Really Use Google My Business Posts? A Case Study

Posted by Ben_Fisher

Google My Business helps with local rankings

Google My Business features that make your profile ROCK!

One of the most powerful ways to grab a searcher’s attention is by creating Google My Business Posts. GMB Posts are almost like mini-ads for your company, products, or services.

Google offers a variety of posts you can create to promote your business:

What's New

Event

Offer

Product

Posts also allow you to include a call to action (CTA) so you can better control what the visitor does after they view your post — creating the ultimate marketing experience. Current CTAs are:

Book

Order Online

Buy

Learn More

Get Offer

Call Now

Once you create a Post, you can even share it on your social media channels to get extra exposure.

Google My Business Posts are a great way to show off your business in a unique way at the exact time when a searcher is looking at your business online.

But there’s a long-standing question: Are businesses actually creating GMB Posts to get their message across to potential customers? Let’s find out...

The big question: Are businesses actively using Google My Business Posts?

Google My Business Post case study: Just the facts

For this case study, I also chose to look at service type businesses.

Here are the results.

Cities:

New York, Los Angeles, Chicago, Philadelphia, Dallas, San Jose, San Francisco, Washington DC, Houston, and Boston.

Keywords:

real estate agent, mortgage, travel agency, insurance or insurance agents, dentist, plastic surgeon, personal injury lawyer, plumber, veterinarian or vet, and locksmith

Surprise! Out of the industries researched, Personal Injury Lawyers and Locksmiths posted the most often.

For the case study, I looked at the following:

How many businesses had an active Google My Business Post (i.e. have posted in the last seven days)

How many had previously made at least one post

How many have never created a post

Do businesses create Google My Business Posts?

Based on the businesses, cities, and keywords researched, I discovered that more than half of the businesses are actively creating Posts or have created Google My Business Posts in the past.

17.5% of businesses had an active post in the last 7 days

42.1% of businesses had previously made at least one post

40.4% have never created a post

Highlight: A total of 59.60% of businesses have posted a Google My Business Post on their Google My Business profile.

Do searchers engage with Google My Business Posts?

Do searchers click on Google My Business Posts?

So your GMB Posts show up in your Knowledge Panel when someone searches for your business on Google and Google Maps, but do searchers actually click on your post to read more?

When we evaluated the various industry post views to their total direct/branded search views, on average the post is clicked on almost 100% of the time!

Google My Business insights

GMB Posts are worth it

0 notes

neilmberry · 5 years

Text

Do Businesses Really Use Google My Business Posts? A Case Study

Posted by Ben_Fisher

Google My Business helps with local rankings

Google My Business features that make your profile ROCK!

One of the most powerful ways to grab a searcher’s attention is by creating Google My Business Posts. GMB Posts are almost like mini-ads for your company, products, or services.

Google offers a variety of posts you can create to promote your business:

What's New

Event

Offer

Product

Posts also allow you to include a call to action (CTA) so you can better control what the visitor does after they view your post — creating the ultimate marketing experience. Current CTAs are:

Book

Order Online

Buy

Learn More

Get Offer

Call Now

Once you create a Post, you can even share it on your social media channels to get extra exposure.

Google My Business Posts are a great way to show off your business in a unique way at the exact time when a searcher is looking at your business online.

But there’s a long-standing question: Are businesses actually creating GMB Posts to get their message across to potential customers? Let’s find out...

The big question: Are businesses actively using Google My Business Posts?

Google My Business Post case study: Just the facts

For this case study, I also chose to look at service type businesses.

Here are the results.

Cities:

New York, Los Angeles, Chicago, Philadelphia, Dallas, San Jose, San Francisco, Washington DC, Houston, and Boston.

Keywords:

real estate agent, mortgage, travel agency, insurance or insurance agents, dentist, plastic surgeon, personal injury lawyer, plumber, veterinarian or vet, and locksmith

Surprise! Out of the industries researched, Personal Injury Lawyers and Locksmiths posted the most often.

For the case study, I looked at the following:

How many businesses had an active Google My Business Post (i.e. have posted in the last seven days)

How many had previously made at least one post

How many have never created a post

Do businesses create Google My Business Posts?

Based on the businesses, cities, and keywords researched, I discovered that more than half of the businesses are actively creating Posts or have created Google My Business Posts in the past.

17.5% of businesses had an active post in the last 7 days

42.1% of businesses had previously made at least one post

40.4% have never created a post

Highlight: A total of 59.60% of businesses have posted a Google My Business Post on their Google My Business profile.

Do searchers engage with Google My Business Posts?

Do searchers click on Google My Business Posts?

So your GMB Posts show up in your Knowledge Panel when someone searches for your business on Google and Google Maps, but do searchers actually click on your post to read more?

When we evaluated the various industry post views to their total direct/branded search views, on average the post is clicked on almost 100% of the time!

Google My Business insights

GMB Posts are worth it

Do Businesses Really Use Google My Business Posts? A Case Study published first on http://elitelimobog.blogspot.com

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webart-studio · 5 years

Text

Unleash the Energy of Video Advertising and marketing for Your Enterprise: 5 Concepts for Video Content material

Creating on-line content material to your model is among the greatest methods of reaching clients and bettering visibility.

You most likely have already got a social media presence on Fb or Twitter, and probably a weblog as effectively. However should you actually wish to attain your audience successfully and create an impression of your model that lasts, that you must be creating movies.

Video advertising and marketing is among the only strategies of name promotion there’s. Here is a have a look at why—and the way you need to use it to your benefit.

Utilizing Movies to Resonate With Prospects

Having a weblog is nice. You should use it to maintain folks up to date in your model and merchandise, give ideas and directions for fixing frequent issues in your subject, and extra. And with correct search engine optimisation, you need to use it to drive folks to your web site and supply them with the data they’re searching for.

However blogs can be a turnoff for lots of shoppers; they arrive at your web site, and the very first thing they see is massive blocks of textual content they do not have time to learn. Possibly they’re going to skim it searching for one thing helpful, however many will merely skip over your web site and proceed to the subsequent one.

That is the place movies are available in.

Movies might be way more profitable than written textual content at presenting data. Some 73% of shoppers are extra prone to make a purchase order after watching a video explaining a services or products, in line with a examine by Animoto.

And a video can do the whole lot your weblog can do, however visually: You should use it to inform your clients about information and product updates, somewhat than writing about them; along with step-by-step directions for fixing frequent issues, you may present precise demonstrations; you may even use search engine optimisation ways to extend your video’s visibility, by getting into frequent search phrases as video tags.

They are saying an image is value a thousand phrases. If you wish to talk together with your audience successfully about your model and merchandise, movies are one of the simplest ways to do it.

Utilizing Movies to Enhance Your Advertising and marketing ROI

Positive, movies are efficient, however creating high-quality video content material additionally takes some huge cash and assets, proper? Nicely, not essentially, however we’ll get to that in a minute. In keeping with the survey famous earlier, 87% of respondents utilizing digital video advertising and marketing ways reported a major return on their funding. That is as a result of video content material can deliver you quite a few advantages.

Video advertising and marketing improves search engine optimisation. Google likes to incorporate movies on the high of its search consequence pages when attainable, as they catch folks’s consideration and draw them in. Due to that, your movies are more likely to rank on the primary web page of a Google search than blogs, articles, and different content material that revolves round textual content. Video additionally works higher once you ship it to your audience straight. Subsequent time you ship out an e-mail blast, embody a hyperlink to one among your movies. You are liable to get a better open and clickthrough fee because of this.

No matter manner you employ movies, they might help drive extra folks to your web site and enhance your general gross sales. With that in thoughts, video advertising and marketing is an avenue that is value spending slightly bit of cash on to do proper.

Producing Profitable Movies on a Small Funds

Do you need to spend some huge cash on producing video content material, although? Not essentially. The businesses that produce the best quantity of whole video content material (16+ movies per 30 days) are those with decrease general revenues—below $5 million per yr.

In at the moment’s world, the place everybody has a digital camera of their pocket, you do not want a studio and a bunch of pricy tools to make movies that may get your message throughout and enchantment to your audience. It is all about what you do with what you may have.

Shoot demonstrations of your merchandise and the issues they clear up. Interview outstanding folks in your subject, and even interview your personal workers to provide your viewers a glance behind the scenes at what goes on in your organization.

Simply remember to maintain your movies quick. The longer they go on, the extra seemingly folks will drop off from watching. So get in, make your level rapidly, clearly, and succinctly, after which cease, leaving your viewers wanting extra.

5 Concepts for Visitors-Boosting Video Content material

So what sort of movies do you have to make to attach together with your viewers and appeal to them in droves?

Simply standing in entrance of a digital camera and droning on about your organization or merchandise for 5 minutes is not going to draw very many viewers. Should you actually wish to construct an viewers, your content material must maintain them engaged. It must be value their consideration.

Listed below are 5 forms of video content material specific fashionable with audiences.

1. Q&As. What are some frequent questions that your viewers has about your model, merchandise, or trade basically? Extra necessary, what questions are they typing into Google? By answering these questions in clearly and concisely in video format, you may be a focus for the folks trying to find them and draw them to your web site by offering them with the solutions they want. Goal Q&A movies to prospects, leads, present clients, and so on.; that is an effective way to succeed in folks at every stage of the shopping for cycle.

2. Lists. Lists are a great way of breaking down data into bite-sized items. Websites like Buzzfeed have develop into well-known for content material like “21 Photos That Will Restore Your Religion in Humanity” and “25 Methods to Inform You are a Child of the 90s.” And you are able to do it with video simply as simply as with textual content: Simply have a look at WatchMojo, Prime Trending, and Display Rant. The mixed views for simply these few channels is over 7 billion. Consider some issues associated to your model that may be recast in checklist type, and switch them into easy however efficient video content material.

3. Curated video newsletters. Possibly you do not wish to put the time and assets into producing your personal video content material. That does not imply you may’t nonetheless profit from video advertising and marketing. You is usually a content material curator as an alternative: Type by the huge variety of movies being posted to YouTube and different locations, take the most effective ones, manage them into classes, and ship them out recurrently to your checklist of e-mail subscribers. Each week, you may have your favourite new video, your favourite older video that your viewers might not find out about, your favourite how-to or educational video, and so on. With slightly effort, you need to use different folks’s content material to drive folks to your web site. After all, credit score the unique video creators for his or her work.

4. Product evaluations. Evaluations are an necessary a part of the buying determination. Most clients at the moment lookup evaluations on-line earlier than buying a product. So encourage your clients who’ve had constructive experiences to go away evaluations of your organization and merchandise. And inspiring them to do these evaluations as movies is even higher: They will truly present your product to viewers, thus selling your model. And also you get branded video content material with out truly having to provide it your self. Provide incentives to your clients for posting video product evaluations, equivalent to reductions on future buy. Publish hyperlinks to the evaluations on social media to unfold the phrase about your model.

5. Killer content material. Some forms of video content material creators wish to be a jack of all trades: They produce as many forms of content material as they’ll, within the hope that a few of it takes off. That strategy hardly ever works. Others desire to give attention to only one sort of content material—and do it rather well. They set themselves up as consultants of their subject with killer video content material that draws consideration and establishes their authority. That strategy opens up the door to a flood of potential video visitors on the high of the gross sales funnel and attracts folks in, laying the groundwork for gross sales afterward.

* * *

These are only a few of the methods you need to use video content material to spice up your web site visitors, achieve visibility to your model, and enhance gross sales. There are numerous different inventive methods to advertise your organization utilizing video advertising and marketing. What sort of video content material will you create to your model?

Supply hyperlink

source https://webart-studio.com/unleash-the-energy-of-video-advertising-and-marketing-for-your-enterprise-5-concepts-for-video-content-material/

#start up #entrepreneurs #new business #online marketing #wordpress websites #productivity #sm

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filipeteimuraz · 5 years

Text

How to Start Using Instagram to Grow Your Small Business

Every business needs an active social media presence. This statement holds true whether you have a small, medium, or large company. In fact, it’s more important for smaller businesses than large ones.

Big brands like Apple and Nike are already household names. If they stop using social media right now, they’ll probably still generate sales.

But you can’t make a sale to people who don’t know who you are yet. Just like you can’t rely only on foot traffic to your brick-and-mortar store, if you operate online, you can’t rely solely on people navigating to your website.

That’s why you need Instagram as a marketing tool.

Honestly, if you’re not currently using Instagram, you’re behind: 71% of businesses are already using Instagram as a marketing channel. But it’s not too late to get started. That’s the inspiration for this guide.

According to Instagram’s user data, 80% of accounts follow a business. It’s obvious that people are willing to follow and engage with brands on Instagram. The key for you as a small business marketer is to figure out how to take advantage of this opportunity to drive growth for your company. This article explains some beginner strategies to stimulate business growth on Instagram and teach you ways to convert your followers into customers. If you’ve created an Instagram profile, but it isn’t active or effective, you can benefit from this information too.

Promote your profile with your existing customers

When you start your account, it’ll come with zero followers. It can be a little discouraging to start from zero, but you don’t have to start from scratch. Rather than trying to get random followers who don’t know who you are and don’t know anything about your brand, turn to your existing customers.

Start with your email subscribers. Check out how MeUndies signs off its marketing emails.

The CTA here is to follow MeUndies on Instagram.

Your email list isn’t the only place to recruit current customers to Instagram. You can promote your profile on your other marketing channels as well:

YouTube videos

website

blog posts

other social media profiles

purchase receipts

in-store signs

Take a look at how Shady Rays uses its website to get more followers on Instagram.

The social media feed showcases their most recent Instagram uploads. If you click on any of the photos here, it will bring you to that image on Instagram. There’s also a direct link and a CTA to follow Shady Rays on Instagram.

Showcase your products

Now that you’ve got followers, let’s take a look a the reason they’re following your profile. Coupons? Sales? Let’s look at the top reasons why people follow brands on social media.

The number one reason people follow brands is because they’re interested in that brand’s products and services. That reason ranks higher than promotions and incentives. So while it’s not a bad idea to give people an incentive to follow your profile with an exclusive discount or another offer like that, research shows that more people follow a brand out of interest alone.

That means it’s definitely OK to show them your products.In fact, 65% of the top performing posts on Instagram featured a product. (This is a great chance for you to generate sales for a new product release.)

But, you don’t want to oversell on Instagram: 58% of users think it’s annoying when brands post too many promotions. So, showcase your products, but do so sparingly.

Take advantage of shoppable posts

It’s one thing to show products to your consumers. But Instagram gives businesses the opportunity to sell products directly through their platform. Shoppable posts take our last strategy one step further.

60% of people use Instagram to find new products and 75% of those take action after viewing a post. Those actions can lead to conversions, especially if you use shoppable posts.

Here’s an example from Western Rise of a shoppable post.

It’s just a regular photo. But the promoted product is tagged. The tag includes the name of the product and the price. When a user clicks on the link, they are directed to a product page where they can buy that product.

This is far more efficient than what businesses had to do before this feature: In the past, brands would have to post about a product and then say things like, “find this on our website,” or “link in bio.” Way too many steps. Plus, if you had to use the one link in your bio, you couldn’t promote more than one item at the same time. Shoppable posts have way less friction and increase your chances of driving conversions.

You can also run shoppable stories. It’s the same approach: simply tag products in your story instead of your profile.

If you haven’t used this tactic before and need some help setting them shoppable posts, refer to our complete guide on how to increase ecommerce sales with shoppable posts on Instagram.

Tag a purposeful location

Next up, location tags. If you haven’t been using location tags, you aren’t maximizing your potential engagement. Just look at the effect that a simple location tag can have on your metrics.

Posts with location tags have more engagement.

There are a few reasons for this. First, tagging the location can make your post more visible on the popular page for people in that area. Second, people who are viewing that specific location on Instagram have a better chance of seeing your post.

The great part about location tagging is that you don’t actually need to be in that area you’re tagging to tag it. Let’s say you run a Boston-based company that sells bathing suits. You’re probably not going to be selling bathing suits to many locals in that area during the winter months. And you’re probably not going to increase your engagement all that much by tagging a bathing suit picture in Harvard Square. Instead, you can upload photos of your products on Instagram and tag warmer locations, like Miami or San Diego. This will lead to higher engagement rates, which will increase your social following, brand awareness, and chances that people will buy your products.

Add photos with faces

Let’s continue talking about engagement. Photos of products alone don’t perform as well as photos with faces. In fact, photos with faces generate 38% more likes than posts without a face. Furthermore, posts with faces get 32% more comments. The more people engage with your posts, the greater your chance of driving conversions that will ultimately help your small business grow.

Here’s another example of a shoppable post from PX Clothing that includes a face in the photo.

This is more effective than posting the duffle bag by itself without a face in the photo.

Partner with social influencers

When it comes to influencer marketing, Instagram leads the way for brand collaborations with social influencers.

Your competitors might already be using this strategy. Now is your chance to jump on board to keep up with them. If you’ve never done this before and you don’t know where to get started, you can use our guide on the top platforms for effectively managing social influencers.

You’ll want to find influencers that have a strong following within a specific niche that speaks to your target audience. For example, let’s say you’re targeting women in New York City between the ages of 24 and 35. That doesn’t necessarily mean that you should be looking for influencers who fit that profile. Instead, you’ll want to find an influencer who has lots of followers that fit your target market. These resources will help you get connected with influencers in the right industry that will reach your target audience.

Run ads to generate leads and sales

Depending on your marketing budget, Instagram ads can be a suitable strategy for you to consider. If you’ve run Facebook ads in the past, you’re already familiar with how this works — Facebook owns Instagram and the two platforms use the same ad manager. You can choose your target audience, location, and budget.

The great part about advertising on Instagram is that you can have ads run in multiple formats.

photo ads

video ads

carousel ads

collection ads

story ads

If you run story ads on Instagram, you’ll want to leverage the “swipe up” feature. Here’s an example from Olivers Apparel of what that looks like:

The “shop now” CTA at the bottom of this sponsored story takes users directly to a landing page where they can purchase the pants being advertised. This can definitely help increase conversion rates because it eliminates additional steps in the purchase process.

Encourage UGC

Another way to grow your business on Instagram is with user-generated content.

82% of consumers say that user-generated content is valuable to them during the purchase process. 48% of people say they discover new brands and products as a result of UGC. When customers get exposed to UGC, brand engagement increases by 28%.

One of the best ways to accomplish this is with contests.

This is one of our favorite strategies for several reasons. First, it helps you get more followers. For one of your followers to enter a contest, they’ll need to upload a photo to their own profile and tag your brand. In doing this, it increases the exposure to all of their followers, who may not currently know your brand or follow your profile. This added exposure will entice more people to follow you on Instagram. That’s because UGC is memorable and trusted.

People who see a user-generated photo on Instagram have a 4.5% greater chance of converting. If they interact with the post, such as liking it or commenting on it, they are 9.6% more likely to convert.

Engage your followers

It’s important for you to connect with your Instagram following. Now that you’ve found so many new ways to get followers, likes, and comments. You don’t want to lose those relationships.

Reply to their comments. Answer direct messages. If you don’t do this, you’re not providing the appropriate customer service needed to drive business growth. On the other hand, using Instagram to improve your customer service will definitely help your business grow.

Here’s what will happen if you ignore customers on social media.

People expect brands to respond within four hours after they reach out on social media. The average response time is ten hours. 35% of consumers say that social media is their top choice for customer care, yet 89% of social media messages are ignored by brands.

Don’t let this happen to you. If you’re having trouble managing all of your Instagram messages with other social media comments, our favorite time-saving social media marketing tools can help.

Conclusion

As a small business owner, you need to establish an active presence on Instagram to grow your company. If you’re starting from scratch or don’t have many followers right now, turn to your existing customers to build a following on your profile.

Use Instagram to showcase your products. Drive sales directly with shoppable posts.

Find ways to increase your engagement, such as tagging your location, uploading photos with faces, and leveraging relationships with social influencers.

You can also run ads to generate brand awareness, increase your followers, and drive sales.

Create campaigns that encourage user-generated content, which will increase your reach in a trusted and memorable way.

Don’t ignore customers when they reach out to your brand with comments and direct messages.

How are you using Instagram to drive growth for your small business?

http://www.quicksprout.com/2018/12/31/how-to-start-using-instagram-to-grow-your-small-business/ Read more here - http://review-and-bonuss.blogspot.com/2019/01/how-to-start-using-instagram-to-grow.html

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