#WEDNESDAYwisdom \"Your culture is your brand.\" — Tony Hsieh

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MTV: Cuando la marca no es fiel a su promesa - final

MTV: Cuando la marca no es fiel a su promesa – final

En un artículo aparecido en Bloomberg, Philippe Dauman expresidente de Viacom, comentó que los problemas son el resultado de mediciones erróneas y decisiones de programación defectuosas.

“Los fanáticos están allí en cantidades crecientes. Simplemente no se cuentan correctamente. Nielsen no tiene en cuenta lo que las personas consumen a través de aplicaciones en sus móviles, sitios web de…

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www.naishtika.com

Now it's easier 🙂 to make your brand a known identity 💪; no designing skills 📝 or highly efficient tools ⚒️ required. Just an app, one-time profiling n get 100% readymade 🛄 posts for social channels, communication mediums, WhatsApp status, Instagram reels, etc. Coming Soon on Android & iOS. 😃

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MTV: Cuando la marca no es fiel a su promesa - Parte 7

MTV: Cuando la marca no es fiel a su promesa – Parte 7

Con tantos cambios un día aparecía un programa de concursos, otro para encontrar pareja, dibujos animados, películas, realities de todo tipo…eyyy…eyyy…que pasó aquí?…

De pronto la música dejó de tener un valor. Ya era relleno y como marca no marcaba tendencias ni representaba el gusto musical de nadie. Se convirtió en una señal más. Un canal musical sin música. Se imaginan?.

Para lo que…

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