Small post on my take on AI

Unfortunately, because of how AI has been taken advantage of by large corporations to cut costs, there's a very unhealthy discontent amongst creators and workers with AI.

The fact is that AI will continue to be a part of our lives for the rest of human history, most likely. And that's not a bad thing as it's already in more things than you can imagine, and it's changed how we do things for the better to be completely honest.

With the advancement of AI comes the ability to make people's lives easier. It should be used to help us with/do the boring and mundane tasks so that we can focus on enjoying our time on this earth. However, there definitely needs to be new laws put into place to regulate what AI can and can not be used for.

For example. The shitshow that was Marvel blatantly and openly admitting to using AI art in their trailer for Secret Invasion. I don't care that it's symbolic. It took jobs away from artists just so they could cut corners and not have to pay for it. Just because humans are being replaced in the movie doesn't mean we should do the same irl. Like seriously, learn to separate fiction from reality.

That being said, AI creative works like art and writings should never be used as final products unless they are for personal use only. Rather, they should be used as references and inspiration for creators to expand their horizon or work on new projects. Once again, reference, not final products.

Having said that, yes, AI would have to scoop the internet to continue evolving. The fact of the matter is that AI can't get better without references. However, consent is still important. If a creator doesn't want their stuff put into AI, that's their choice and right. In the same way you can choose not to participate in a study.

In the end, companies need to acknowledge the importance of artists, writers, and workers and their efforts (as well as accept human value in general). Nothing a machine produces will be able to compare to what the hands of a living being can make as they are, in the end, imitations of the original human works.

So again, AI isn't the devil, but it should be monitored and put to use for humans, not against humans.

Corporations need to learn that advancements in technology shouldn't be used to help their profits but to help humanity as whole (which in the end will benefit them if they can just get their heads out of the asses for one minute 🙄). And hopefully with the development of AI and robotics, humans will no longer have to do/work on anything that they don't wish to just so they can survive.

Life should be about enjoyment and experiences, not living paycheck to paycheck, and AI can help with that, but only if it's used properly and not taken advantage of.

am I wrong in thinking that a lot of the backlash we're seeing against AI art/writing is actually helping legitimize these tools by giving them more credit than they deserve? like, the "AI is gonna make honest hardworking humans obsolete and put artists out of a job" fear buys into the assumption (which former crypto dipshits who don't know what a LLM is but need something new to glom onto desperately want you to believe) that these tools are capable of producing human-quality work in the first place... and from what I've seen (particularly with writing) this does not seem anywhere near true, at least not yet.*

I guess the legitimacy thing just feels like it's playing into the hands of the AI-is-coming-for-your-jobs grifters because it's glossing over the many shortcomings that these tools have as tools—not even to get into the legal/ethical grey areas of how their creators are sourcing the content to train these tools; to me, it's less that people shouldn't use these tools to write their next self-help book because you're putting ghostwriters out of business, and more that they shouldn't use these tools to write anything where quality or veracity are important because the output itself is riddled with issues. whether it's writing code that doesn't work or fake scientific papers about how eating glass is good for you, AI tools produce a lot of garbage and there's no real way to tell the garbage from the not-garbage without getting a human involved anyway to do some serious editing and curation.** so I feel like a lot of "is AI bad" conversations would be more productive if they focused on the risk these tools pose as a runaway source of disinformation that makes it hard to sort the wheat from the stochastic chaff (whether it's in the form of word salad essays or visual deepfakes), or how most (if not all) AI models are susceptible to reproducing the same racist/sexist/etc. biases present in the data they were trained on.

*(I do think there's legitimate concerns that some people will still try to replace human art and writing with automated facsimiles on the wings of all this hype, but to that I would counter that anyone who's opting for subpar machine-generated facsimiles instead of reliable and effective human-generated content just to save a buck has probably already been devaluing human-generated content from the start; it may not be an "using AI instead of paying an artist" thing so much as a "this person never thought good art was worth paying for to begin with" thing. which is certainly a related issue, but it's a notable distinction.)

**(I can see a near-er future where creatives use AI to augment their own work rather than to replace it, and some people might be there already, depending on who you ask, but afaik this is neither the future that creatives seem to be worried about nor the future that grifters want you to believe in.)

hi! since you seem pretty pro-ai, i have a question. how do you reconcile that stance with the growing threat ai has on creative jobs? especially right now with the wga strike, when one of their main issues is ai. not trying to trap you or start a fight, just genuinely curious as someone with a foot in both fanfic and professional writing who doesn’t fully know how to feel.

I wouldn't say I'm pro ai in the sense that I think ai is uncritically great.

I think ai is morally neutral, and that it is only getting misused under capitalism.

I am absolutely down for ai being improved upon to progress society, and think ai could actually be a helpful tool for a lot of jobs humans don't want to do!

(Look me in the eye and tell me the current youtube auto generated captions are acceptable. Look my Hard of Hearing ass in the eye.)

That being said, the current people that are funding and working on the ai are scumbags that are clearly in it for a cheap buck and not to progress humanity forwards!

(maybe I'm an optimist, but I want to program something great one day. Something that other programmers build upon, and eventually people are still benefitting from my existence long after I'm gone!)

That being said, it isn't as easy as "magically hope the people behind chatGDP grow a spine or replace them with better people" I feel the the government should regulate ai more, so it isn't down to the morality of the current big name cooperations!

This will likely not happen, since governments always wait to pass laws on technology until it is far too late. I'd say:

If an Ai was used, it has to be disclosed and the programmers who wrote the ai credited.

In order to train a commercial ai on something, you have to either get consent from the people that made it (same as reference photos) or pay them. It should be like stock photos.

The companies shouldn't be able to tell users what they can and can't use the ai for. This is a slippery slope, and I could very easily see it leading to the "sorry, we refuse to write anything thats anti-big company! Sorry (suck my dick)

I think it should be under the same copyright law as fanfiction. You can use an ai to make whatever the fuck you want, but if you sell it the people that came up with the idea can come after you. As for ai completely stealing human jobs, it doesn't seem very likely. Ai automating people out of a job has always been a fear, and writing/art is the least likely field for this to happen in. The ai can't make anything original. If, lets say, the dataset goes up to 2020, then the ai won't be able to comment on modern events in the slightest. An ai can make SW fic, but once a new movie drops, its dataset will no longer be accurate. Therefore, the ai depends on humans to keep datasets up to date. Also, current ai is not good enough to recreate a modern TV show. Have you tried Ai? Do you think you can get it to keep a plot going for more than 1-2 prompts? Let alone an entire 22 minute episode? It'll be all tangential and clunky. even if some person actually wanted to write a show in this way, they'd need human editors to make it make sense. And at that point, if you're already paying humans, there's no point in relying on the ai. Another flaw in this "using ai to write shows approach" is that the ai isn't static? Like, if a new update roles out, the writing of the show can be completely off and that may not be fixable. I don't think anyone in Hollywood would want to put their faith in the competency of a bunch of random programmers.

We should have debated the morality of ai before we made it, if thats what tumblr wants. Its too late now. Can't put the genie back in the bottle.

There's no way that random internet users will have the same impact on the way ai plays out, since its up to the government and big cooperations.

I advise anyone who feels strongly about the subject to lobby to their government (or maybe the ai creators, but the government is your best bet.) instead of trying to peer pressure internet users into a boycott that will not affect shit in any way.

first of all, in recent weeks since I've found your account, you have become one of my favourites. I really like your take on things and how you're spreading awareness constantly, it actually really motivates me to keep myself up to date with everything (which I kind of logged off for a moment because it really was too much).

I've just recently came to the AI situations in kpop because of you lol honestly I'm don't have an opinion fully formed about AI yet. What's your stance on it as a whole?🤔

Please keep going on the hard work 💪

first of all thank you! that's so sweet and i'm so happy to hear that 🫶 my stance on ai is that i... hate it lol my distaste for it's simply because in artistic fields, ai makes absolutely no sense and simply because ai needs things that already exist to make something "new" and most of the time it's theft and a lot of artists have encountered their art being stolen by an ai artist because they basically input that person's art in the ai and it made something similar to that and something about ai just absolutely soulless in the art field. because you look at this so-called art and you see nothing that special and also because you can see so many mistakes that are laughable 😭 like people having multiple fingers, things being placed where they shouldn't be placed etc and it's just weird to me because art is so human that saying that a robot/machine wtv is can recreate something as genuine and creative like humans can it's absolutely absurd. and idk if it's because i'm in an artistic field myself (i sing and wanna be a producer) that i kinda find these things insulting. in a music aspect, i hate i cannot stand those ai covers and how people are using singers' voices and training these ais without their consent but people always eat it up and i've seen idols and western musicians mention that these covers make them uncomfortable because it's weird i cannot imagine that happening to me and gives me the ick. bottom line is, i think nothing like an ai can replace or replicate the need humans have to be creative and share their art and wtv it is! and knowing that ai needs information to basically "create" something and theft with ai is becoming a lot more common makes me hate it even more but that's just my perspective of it and i don't think it will ever change any time soon tbh

Hi Cas,

I wanted to ask your opinion on something. I think I saw you reblogged something about stories/fanfics written by AI. At least I think it was you, tbh I'm not sure but either way I wanted to ask what exactly do people mean when they say AI generated stories. Like I've seen the pictures but I've never read an actual story that was fully written by AI.

I know some use it as a tool to write better emails, resumes or elevate the language of an essay and personally I think that's ok? I mean it's very similar to using a spellcheck and in the end there is still a person deciding what to use and what to discard. I mean AI still makes a lot of mistakes and definitely doesn't have a sense for artistic expression.

So basically what I'm asking is do people actually let AI write a story and call it their own even if they didn't give any input (besides a prompt I guess)? Or are we talking about using it as a tool and that is also wrong? If it's the latter I would really appreciate an explanation.

Thank you! :)

Hi!

Yeah, so they mean fics that were completely/mostly generated by AI.

I think AI used as a very minimal tool is okay. For example, sometimes at work, when I want to say something, but I'm mad, I'll ask AI to say it in a professional way :D When I'm writing, if I know what word I want to use, but I forget it, I'll type in AI "what's the word for the thing you use when...(blah blah blah)" and it tells me.

The problem is, fandom is a creative outlet. When AI replaces creativity, it destroys fandom. So yes, I think AI can be used as a very sparing tool in the right settings, but human creativity shouldn't be replaced, or it won't be valued anymore.

I hope that makes sense!

tbh its kinda hard Not to feel crushed and defeated

like yeah no matter what AI will never beat real human made creativity. creativity is one of those big things in life we should never be rid of or replace, and it gets people through life no matter the art form, all made by people, etc. i could go on

but im really feeling defeated and borderline afraid to post my art anymore. i feel like i forgot how to use my own blog sometimes because of how tired i am of seeing AI consistently in everything i see. AI shouldn't have a place in art/music/etc. i shouldnt let myself be crushed like this but its kinda hard to bottle that up when its my only thing keeping me going sometimes.

i know i shouldn't have cus i really don't want to encourage ai companies. but last night I went to some ai art generators to see what the prompt "pregnant roronoa zoro" would get me (cus tech idiots boast about these programs being able to replace real human creativity) and as a creature of the depth of the internet (mpreg enjoyer) I wanted to put that to the test. and oh boy was it bad.

the first site I went to had the most cursed results. there was a lot of ten-pack abs plastered over baby bumps

the second one wouldn't even accept my prompt because it could sniff the possible fetish results from a mile away (cowards)

and the third one either didn't make him pregnant (shrek voice: he wasn't even pregnant) or made him a cis woman (cowards)

everyone's been freaking out over if AI will take their jobs but as a mpreg fan artist, I take comfort in the fact that I will NEVER be replaced!!!!!

Everyday I quietly pray to forces I don't believe in hoping the one fucking talent people have praised me for all my life will someday win me financial independence. Or at least an income. Or a way to pay off my student loans. I'll take that. But this whole endeavor of applying to jobs that aren't really hiring like they say they are and have an AI scan your cover letter before a single human looks at your application and tosses it out if there aren't enough buzzwords, this shit ain't working.

And the kicker is that I know I'm smart. I know I'm capable. I know I'm adaptable. I have a master's degree. I know that if given the chance, I'd be damn good at the jobs. But I can't even get my foot in the door because the system is fucked and doesn't give a shit.

So here I sit in my childhood bedroom, living with my parents, and trying to write every damn day hoping that someday my work will be fucking good enough to monetize. And oh, how wonderfully that affects my ability to even do that. Especially since I live in a society that has been actively devaluing the arts for decades and is now trying to replace creatives with AI.

Capitalism is a dying monster, parts of it necrotizing and putrifying, and yet it insists on fucking living so it can hoard more gold. Capitalism needs to be slain. Capitalism needs to die because we shouldn't have to live like this.

Okay, just gonna dump all my AI art thoughts under the cut I guess

Just to get it out of the way, we should not be building a world where it isn't possible to become an artist and also eat. If AI art is a threat to that, it's a problem and needs to be hampered in the short term. That takes top priority.

That said, UBI isn't gonna pop up overnight and there are massive roadblocks to that ever happening, we may not see it even in the next few decades. The practical truth is AI art is currently a threat to career art.

But, we should be aiming for a society where most or all work is automated and people don't need a job to survive.

AI art isn't literally collaging other art together, but the ethics are still murky. The fact that it's derivative of other art doesn't inherently make it any different from human-made art, humans also learn to draw by practicing, learning patterns, and imitating other artists.

There's a few issues there- one, the line between art taking inspiration from someone and outright photocopying and collaging stuff together didn't use to be a distinction that anyone paid attention to. It was never a gradient until new technology came along and changed how we define artistic craft, and trying to re-frame our worldview around that is tricky.

Like I said, that line is now a gradient, and at some point along that axis, it makes sense to draw a line and say "this level of similarity is definitely some sort of copyright violation. It's easy to look at some AI-generated art and see why it's scary in its detail and quality, and when it derives that much from other artists, it's hard to say "no, this isn't utilizing someone else's work without their consent or repayment".

I could be wrong, but isn't literally making collages of other people's art perfectly legal and/or socially acceptable? That's another tricky line to walk. You could say there's a difference between making a transformative work of someone else's art and trying to imitate or reproduce it, and there's different ways of interpreting that legally vs. philosophically vs. in terms of people's actual intentions.

AI/Neural Network art is a tool, it works in some fundamentally different ways from human artists, and the distinctions there matter when talking about the ethics. These are serious points against it.

Arguably, a tool that makes its own art shouldn't be held to the same moral standards and afforded the same agency as a sentient being. The AI isn't expressing its own personal creativity, it's making art at the behest of the people using it, according to the design of the people who made it and the art it was trained on. You can feasibly argue that certain things a human is allowed to do, i.e. take inspiration from someone else's art, can't be automatically expected of a machine that doesn't have its own artistic goals and sensibilities and relationship with art and artist. I'm not 100% sure on this, but it's an argument that can be made, I guess, if you're trying to parse these ethics out.

As others have said on the major anti-AI posts, an artificial intelligence can't make the same moral judgement as a human making art, and understand what is or isn't acceptable or overreaching in what it pulls from other people's art.

Tech bros are still douchey, a lot of the people who are advocating for it or will be using AI art for their company are doing so from a selfish or harmful perspective.

AI artists aren't artists. Well, in a way they are (see below), but that doesn't put them anywhere near the same level as actual people who make actual art. There's some level of personal expression, but none of the understanding of what's being expressed and how, which is a humongous part of being an artist.

Companies using AI art to replace paid artists and save money have no interest in the ethics of doing so, and likely won't care if they take improper advantage of someone's art without consent unless laws force them to. Let alone drowning out whatever artistic work exists for artists to make a living.

All the tech bro types who accuse artists of being elitist have no fucking idea what they're talking about, and many seem to want the benefits of art divorced from the real and tangible work and skill that went into making it. Wanting to eat and have one's work properly valued isn't elitist.

AI art is real art. Once you're asking if something is "real art" 90% of the time it is. The threshold for that is so very low.

Some of it is ugly, but calling it "soulless" or whatever is stupid. That's such a subjective take, there's plenty of cool or beautiful AI art I've seen. It's derivative, but again, so is literally all of art.

No seriously, most of the ad hominem stuff I've been seeing comes off as petty and Luddite. Like people realized it was a legitimate threat and immediately went to calling all AI art, or even all neural network based software the devil. It's a tool, it doesn't have an inherent moral value beyond how it's used. Artists have legitimate arguments against this stuff that relates to practical reality and harmful consequences, and going for the nuts instead feels childish and close-minded.

I think AI art is cool, and want to live in a world where it can exist. I don't know what to tell ya.

The ethical issues and tangible harm of this technology take priority over what I want.

But still, a future where machines can just... make art, it's cool. It's cool to envision a world where you can press a button and then more art suddenly exists. Art is cool and more of it existing is good. I would like to see a future where that can happen without hurting anybody.

AI - Is it a threat?

Artificial Intelligence is a controversial topic regarding it's societal ills. AI is taking over a lot of our everyday things, from jobs, to art, and it doesn't seem like there's a limit to what they can do 10 times better than we can. But I wouldn't say the job part is all too bad(the art one is a whole can of worms, creative media shouldn't be replaced by AI) if there were new jobs to give to humans that AI cannot, but again, there's seemingly no care for humans, because the corporations that make them are simply trying to keep all the money to themselves and not have to pay a dime on human workers, which only makes them richer and richer while we have to fend for scraps. I'd say that the problem with AI isn't the primary source of these problems, but rather the corporations that make them.

Incomprehensible AI images in scientific paper justify our worst fears | Creative Bloq

There are several concerning aspects of generative AI, and AI image generation in particular. There's the potential impact on creative jobs, and the fear that human creative work as we know it may cease to exist to be replaced with a nightmarish jumble of poor-quality content deemed 'good enough'. And then there's the fear of a complete collapse of human knowledge and science as it becomes impossible to know what to believe because so much material is nonsense made up by AI. One place where AI imagery would never pass muster, of course, is in a scientific article. Scientific work is peer reviewed to ensure its validity, so a journal would never be able to print a paper full of obvious AI-generated nonsense, right? Only that's what's just happened (see our pick of the best AI image generators if you want to create your own phoney paper).

As pointed out by a member of the public on X, a now-retracted study published in the supposedly peer-reviewed Frontiers in Cell and Developmental Biology featured images that can immediately identified as the work of AI. There are vaguely 'sciency-looking' diagrams labelled with nonsense words. Oh, and then there's the impossibly well-endowed rat. The authors of the paper were actually quite honest about the use of AI, crediting the images to Midjourney. Incredibly, the journal still published the piece. "This actually demonstrates that peer reviews are useless, and only contributes to the growing distrust of the scientific community," one person pointed out on X. "Lack of scrutiny like this does incalculable harm to the public's trust in science, particularly at a time in which certain political forces are actively stoking such concerns," someone else added. Perhaps even more outrageously, the journal tried to spin the failure of its peer review system into evidence of the merits of community-driven open science. "We thank the readers for their scrutiny of our articles: when we get it wrong, the crowdsourcing dynamic of open science means that community feedback helps us to quickly correct the record," the publication responded on X. Such disasters will have many people wondering what the objective of generative AI is. This is not the objective, but the fact is that the technology is going to be, and already is, everywhere, including places where it really shouldn't be, like in Uber Eats menu images.

it's entirely possible to sympathize with AI in a pro-labor way. which is, if the AI has replaced all of the humans on the project, that AI should *cost exactly the same as the sum of all the humans.* if AI is creative, then it deserves to be paid a living wage and receive a pension and other union protections. it deserves its 15s and 16 hours a day of idleness. if AIs are human, they are either scabs, or workers, and in either case they shouldn't be allowed to devalue their own labor like that

because the people flogging AI *don't* want you to think of AIs as human, not really. they want you to not sabotage AIs, but still allow them to be exploited and worked like dogs. no. if they're workers, they should be paid and respected like workers. and if they aren't workers, they deserve to be beaten and thrown in a ditch, just like every other scab

Sachin Dev Duggal and will.i.am Talk about AI in Music

Day three at the BuilderPlex in Davos was really amazing! There was a great panel discussion with two smart people: Sachin Dev Duggal and will.i.am. They talked about how AI is changing music a lot. They showed us how AI will be a big part of making, sharing, and listening to music soon. Their ideas were really interesting and showed how AI is going to change everything about music.

Sachin Dev Duggal, the CEO of Builder.ai, and will.i.am, a famous musician, entrepreneur, and philanthropist, shared their different ideas about how AI could change the music industry. As they talked more, the audience realized that AI isn't just making music better—it's creating a completely new way of doing things in the music world.

Sachin Duggal started the conversation by talking about how AI has made it easier for everyone to create music. The CEO said that AI-powered tools let all kinds of musicians work together and make music, even if they're not in a fancy studio or don't know a lot about technology. With simple interfaces, artists can use AI to bring their musical ideas to life more easily and efficiently.

Expanding on Duggal's ideas, will.i.am talked about his own experiences with AI as a musician and business person. He said that AI and human creativity work together, and AI shouldn't replace human talent but make it even better. AI tools can help musicians come up with melodies and create complex music arrangements. They can boost what artists can do and help them make new kinds of music that go beyond what's usual.

One important topic was about AI being used as a tool to help, not replace, human creativity. Both Duggal and will.i.am talked about how AI and human creativity work together. They imagined a future where artists use machines to make their creativity even better. With AI tools helping out, musicians can express themselves in new ways and get more people interested in their music.

Sachin Dev Duggal and will.i.am also said that AI will make making and listening to music fairer and open to everyone. They said AI removes barriers so even artists not signed to big labels can make great music without spending extra money or needing technical skills. This means more people can share their music with the world. They also mentioned that this openness brings in more talent and makes the music world bigger, with lots of different types of music and voices.

The speakers, even though they were positive about AI, knew there were important things to think about. Sachin Duggal talked about making sure AI development follows important rules like being clear about how it works, taking responsibility for its actions, and including everyone. This way, AI can be used in music in ways that help artists and listeners the most. Similarly, will.i.am talked about making rules for AI to follow in music to make sure it's fair and doesn't favor certain things too much. This helps make sure AI is used in music in a good way and doesn't cause problems.

The panel with Sachin Dev Duggal and will.i.am was really interesting. They talked about how AI will change music in the future. Their ideas showed that technology can make it easier for everyone to make music, let artists express themselves better, and bring them closer to their fans. As the music industry changes because of technology, people's creativity and what technology can do are changing how we think about music.

Sachin Dev Duggal, the person who started Builder.ai, is a serial entrepreneur. He started his first business when he was only 16. SachinDuggal is well-known for his successful ventures. He loves technology and starting new businesses. He made Builder.ai to help anyone make apps easily. His aim is to make it easier for companies of all sizes to get custom apps without any delays.

Unleash Your Inner Artist: Exploring the World of Text-to-Art Generators 

Imagine having a personal artist at your beck and call, ready to conjure up any image you can describe. With the rise of text-to-art generators, this futuristic vision is becoming a reality. These AI-powered tools fit conveniently in your pocket and possess the remarkable ability to transform your words into stunning works of art.

Text-to-art generators operate like magic, but the secret lies in machine learning. Trained on vast libraries of text and corresponding images, these AI wizards understand the connections between words and visual elements. You simply provide a text prompt describing your desired artwork, and the AI goes to work, translating your words into a unique image.

The possibilities unleashed by these pocket-sized artists are truly exciting: Unleash Your Inner Picasso: Even if you can't draw a stick figure, text-to-art generators empower you to bring your creative visions to life. Imagine a world where you can describe a fantastical underwater city or a portrait of your pet reimagined as a Renaissance prince – these tools make it possible.

Explore Artistic Realms: These generators aren't limited to a single style. Choose from classic paintings, vibrant anime, cutting-edge digital art, or even hyper-realistic photographs. With a few taps on your phone, you can embark on a journey through various artistic movements.

Spark Your Creativity: Struggling to visualize your next project? Text-to-art generators can be your creative muse. Use the generated images as a springboard for further artistic exploration, taking your ideas from concept to masterpiece.

While these AI artists are impressive, it's important to remember they're still under development. Please consider the following points: The Magic of Words: The quality of the generated artwork hinges on the quality of your text prompt. The more detailed and descriptive you are, the better the results will be. Don't be afraid to experiment with different wording and descriptive language.

Embrace the Iterative Process: Generating the perfect image might take a few tries. Play around with synonyms and fine-tune your descriptions to achieve the desired outcome.

A Tool, Not a Replacement: Text-to-art generators are powerful tools, but they shouldn't replace the artistry and skill of human creators. View them as collaborators, helping you translate your ideas into visual form.

The world of text-to-art generation is rapidly evolving, pushing the boundaries of artistic creation. Whether you're a seasoned artist, a budding creative, or simply someone with a vivid imagination, Resleeve.ai artists offer a unique and accessible way to tap into the power of visual art. So, why not pull out your phone, unleash your creativity, and see what masterpiece your words can inspire?

AI in Content Creation: Revolution or Risk?

In the ever-evolving landscape of digital marketing, the emergence of generative AI has sparked a debate that's as controversial as it is critical:

Should marketing teams really be using generative AI for their content creation?

Let's dive into this conundrum.

The Allure of Generative AI: Efficiency at Scale

Generative AI, like GPT-4, has taken the content creation world by storm. It's not hard to see why. The ability to produce content at scale, with minimal human input, is a game-changer. For businesses looking to pump out blog posts, social media updates, or even email campaigns, AI offers an efficiency that's hard to match.

But at What Cost? Authenticity vs. Automation

However, efficiency isn't the only metric of success in content marketing. Authenticity plays a crucial role. Content that resonates on a human level often requires a personal touch—something that AI, for all its sophistication, can't fully replicate. The nuances of brand voice and the deep understanding of a target audience's evolving needs are areas where human marketers still excel.

The SEO Dilemma: Quality or Quantity?

Neil Patel has long preached the gospel of quality content when it comes to SEO. Generative AI can churn out quantity, but the quality is still a subject of debate. Google's algorithms are constantly updated to prioritize content that provides value to users. While AI-generated content can be optimized for SEO, it may lack the depth and insight that human-crafted content offers.

The Balance of Power: Enhancing Human Creativity

That said, generative AI shouldn't be dismissed outright. When used correctly, it can be a powerful tool to enhance human creativity, not replace it. By automating the more mundane aspects of content creation, marketers can free up time to focus on strategy and creative direction—areas where human expertise is irreplaceable.

The Ethical Considerations: Transparency is Key

We must also consider the ethical implications of using AI in content creation. Transparency is key. Audiences have the right to know if the content they're consuming is generated by AI. This transparency builds trust and ensures that the use of AI aligns with the brand's values and the expectations of its audience.

The Future of Content Marketing: A Hybrid Approach

Looking ahead, the most effective content marketing strategies will likely involve a hybrid approach. Generative AI can provide a foundation—a starting point from which human marketers can craft stories that are truly engaging and deeply personal.

In Conclusion: A Tool, Not a Replacement

Generative AI is a tool, and like any tool, its value depends on how it's used. Marketing teams should approach it with a blend of enthusiasm and caution. It's not about choosing AI over human creativity; it's about integrating the two to create content that's not only efficient but also effective and authentic.

In the end, the question isn't whether marketing teams should be using generative AI for content creation—it's how they should be using it to complement their human-driven efforts. The brands that will thrive are those that understand the balance between man and machine, leveraging each for their unique strengths.

Sources and Significance | Blog post #3

 Evolution of AI in Media

The media industry is undergoing a massive transformation driven by a combination of democratization of productivity, the impact of AI and the integration of immersive technologies as we navigate this new era it is important to remain vigilant be clear about the ethical implications and ensure that these technological advances contribute to inclusion and public awareness was raised.

The convergence of technologies such as AI, virtual reality and augmented reality are also changing storytelling. Immersive experiences and interactive content are on the rise, offering audiences new ways to engage with the narrative. Virtual and augmented reality technologies, for example, provide unique storytelling opportunities and provide previously unimaginable levels of engagement.

Now there are so many evolving generative AI tools like Midjourney, DALL-E, Bing etc. These tools are creating unbelievable images when we enter any prompt.

Available at: https://approachableai.com/wp-content/uploads/2023/06/best-midjourney-settings-model-comparison.jpg

This image is showing the different version of Midjourney. Here we can see this tool is getting perfect in each version

Available at: https://assets.hongkiat.com/uploads/midjourney-ai-art/midjourney-showcase.jpg

“As AI technology continues to evolve and improve, it will be interesting to see how it transforms the media industry and beyond For example, some of the largest publishing houses in the U.S. have already invested in their AI programmers and creative teams. Similarly, television channels have started producing high quality content on smaller budgets, thanks to the power of AI. Broadcasting companies with large budgets, such as CBC, have the opportunity to use AI technology to produce great content at a much lower cost.” (Guler, 2023).

We can conclude that AI will become more powerful. The evolution is faster. “This is not to say that AI will completely replace the human touch in the media or other industries. Rather, it has the potential to complement and enhance human creativity in new and exciting ways.” (Guler, 2023).

I think we shouldn't be scared or ignore AI technology but use it as a tool to make new things and show our creativity. By working together, usual designers and AI makers can make a world that is fuller with more colors. This will be never seen before exciting time!

References

Guler, J. (2023) 'The AI Revolution: How Technology is Affecting the Media and Creative Industries?,' Medium, 5 March. https://medium.com/@jackguler/the-ai-revolution-how-technology-is-affecting-the-media-and-creative-industries-d3f924f3d52a. [Accessed: 23 Dec 2023]